aid: holy
name: HOLY
description: 'HOLY is a German direct-to-consumer beverage brand offering sugar-free, powdered
  and syrup-based drink mixes that customers prepare with water or milk. Its product families
  span HOLY Energy (caffeine and vitamins), HOLY Iced Tea, HOLY Hydration (isotonic
  electrolytes), HOLY Milkshake (low-calorie), and HOLY Syrup. Founded by three friends
  (Matze, Fred, and Phil), the company grew from a shared apartment to 50+ employees, 2
  million customers, and 500,000+ social followers, positioned on "great taste with a good
  conscience." HOLY sells online via a Shopify storefront and exposes a modern agentic-commerce
  surface: a hosted Storefront MCP server, a Universal Commerce Protocol (UCP) endpoint,
  llms.txt / agents.md agent instructions, and Shopify Customer Account OAuth/OIDC.'
url: https://raw.githubusercontent.com/api-evangelist/holy/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- hv-capital
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Consumer
- Beverages
- Direct-to-Consumer
- Ecommerce
- Agentic Commerce
- Shopify
- Germany
image: https://de.holy.com/cdn/shop/files/holy-syrup-2.png?v=1775851476
apis:
- name: HOLY Storefront & Agentic Commerce
  description: 'HOLY''s Shopify-powered storefront and its agentic-commerce surface: a hosted
    Storefront MCP server (product search, cart, policies), a Universal Commerce Protocol
    (UCP) endpoint, Shopify Customer Account OAuth/OIDC + GraphQL, and llms.txt / agents.md
    agent instructions. Shopify store: holyenergy.myshopify.com.'
  humanURL: https://de.holy.com/llms.txt
  baseURL: https://de.holy.com
  tags:
  - Agentic Commerce
  - MCP
  - Ecommerce
  - Shopify
  properties: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://de.holy.com
- type: About
  url: https://de.holy.com/pages/our-story
- type: Support
  url: https://de.holy.com/pages/help-center
- type: HelpCenter
  url: https://de.holy.com/pages/help-center
- type: Contact
  url: https://de.holy.com/pages/contact-form
- type: TermsOfService
  url: https://de.holy.com/policies/terms-of-service
- type: PrivacyPolicy
  url: https://de.holy.com/policies/privacy-policy
- type: Login
  url: https://de.holy.com/account
- type: MCPServer
  url: mcp/holy-mcp.yml
- type: WellKnown
  url: well-known/holy-well-known.yml
- type: Authentication
  url: authentication/holy-authentication.yml
- type: OAuthScopes
  url: scopes/holy-scopes.yml
- type: OpenIDConnect
  url: well-known/holy-openid-configuration.json
- type: LLMsTxt
  url: llms/holy-llms.txt
- type: AgentSkill
  url: skills/_index.yml
- type: Conventions
  url: conventions/holy-conventions.yml
- type: DomainSecurity
  url: security/holy-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence