aid: honest-company
name: Honest Company
description: >-
  The Honest Company is a consumer-products brand founded in 2011 and
  headquartered in Los Angeles, offering baby care, personal care, beauty, and
  household cleaning products built around its "Honest Standard" of ingredient
  transparency. Its direct-to-consumer storefront at honest.com runs on Shopify
  and exposes a modern agent-native commerce surface: a published /agents.md and
  /llms.txt, an /.well-known/ucp Universal Commerce Protocol merchant profile, a
  live UCP shopping MCP endpoint for agent-driven catalog search, cart, and
  buyer-approved checkout, and Shopify Customer Account API OAuth2/OIDC
  discovery documents. This profile was surfaced as a General Catalyst portfolio
  company and enriched by the API Evangelist pipeline from the store's public
  agent and discovery surfaces.
url: https://raw.githubusercontent.com/api-evangelist/honest-company/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://honest.com/cdn/shop/files/favicon.png
x-type: company
x-source: vc-portfolio
x-backed-by:
- general-catalyst
x-tier: enriched
x-tier-reason: agent-native-commerce-surface
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Consumer Goods
- E-commerce
- Retail
- Baby Care
- Personal Care
- Beauty
- Shopify
- Agentic Commerce
- MCP
- UCP
apis:
- name: Honest Storefront Agent Commerce (UCP)
  description: >-
    Agent-native commerce surface for the honest.com Shopify storefront. Exposes
    a live Universal Commerce Protocol (UCP) shopping MCP endpoint for catalog
    search, cart, and buyer-approved checkout, plus /.well-known/ucp discovery
    and a published /agents.md agent guide.
  humanURL: https://honest.com/agents.md
  baseURL: https://honest.com/api/ucp/mcp
  tags:
  - Agentic Commerce
  - MCP
  - UCP
  - E-commerce
  properties:
  - type: MCPServer
    url: mcp/honest-company-mcp.yml
  - type: WellKnown
    url: well-known/honest-company-well-known.yml
  - type: LLMsTxt
    url: llms/honest-company-llms.txt
- name: Shopify Customer Account API (OAuth2 / OIDC)
  description: >-
    honest.com authenticates shoppers through the Shopify Customer Account API,
    an OAuth2 / OpenID Connect provider. Discovery is published at
    /.well-known/openid-configuration and /.well-known/oauth-authorization-server.
  humanURL: https://honest.com/account/login
  baseURL: https://shopify.com/authentication/64768475320
  tags:
  - OAuth2
  - OpenID Connect
  - Authentication
  properties:
  - type: Authentication
    url: authentication/honest-company-authentication.yml
  - type: OAuthScopes
    url: scopes/honest-company-scopes.yml
common:
- type: Website
  url: https://honest.com
- type: SignUp
  url: https://honest.com/account/login
- type: Support
  url: https://support.honest.com/hc/en-us
- type: Blog
  url: https://honest.com/blogs/archive
- type: PrivacyPolicy
  url: https://honest.com/policies/privacy-policy
- type: TermsOfService
  url: https://honest.com/policies/terms-of-service
- type: MCPServer
  url: mcp/honest-company-mcp.yml
- type: AgentSkill
  url: skills/_index.yml
- type: LLMsTxt
  url: llms/honest-company-llms.txt
- type: WellKnown
  url: well-known/honest-company-well-known.yml
- type: Authentication
  url: authentication/honest-company-authentication.yml
- type: OAuthScopes
  url: scopes/honest-company-scopes.yml
- type: Conformance
  url: conformance/honest-company-conformance.yml
- type: DomainSecurity
  url: security/honest-company-domain-security.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence