generated: '2026-08-13'
method: searched
source: https://developers.criteo.com/retail-media/docs/is-criteo-api-for-you
note: >-
  Criteo publishes NO plans, tiers or list prices for the Retail Media API (the
  HookLogic product line). There is no pricing page on criteo.com — both
  /pricing and /pricing/ return 404 — and the developer portal frames access by
  PARTY TYPE rather than by plan: brands and agencies build with the API under
  their existing Criteo advertising relationship, retailers are told to "reach
  out to your Criteo representative", and marketplaces are onboarded through
  Private Market. API access itself is not sold as a metered product; the money
  changes hands as retail-media ad spend, billed through the Balance and Billing
  endpoints, at rates negotiated per contract. Access to the API requires a
  partner account plus explicit advertiser consent, so nothing here is
  self-serve priced.
plan_count: 0
pricing_model: contract / negotiated ad spend (no published API plans)
pricing_url: null
currency: null
free_tier: false
access_gate:
- Criteo partner account (developer account + organization + API application)
- Advertiser consent granted per account through the consent dashboard
- Party-type qualification (brand, agency, partner, retailer, marketplace)
billing_surface:
  note: >-
    Spend is managed through the API rather than priced by it. Balances are
    funded and campaigns drawn against them; partner billing reports are pulled
    asynchronously.
  operations:
  - CreateBalanceByAccountId
  - AddFundsByAccountAndBalanceId
  - GetBalanceHistory
  - CreatePartnerBillingReportRequestV1
  - GetPartnerBillingReportOutputV1
  see: openapi/hooklogic-criteo-billing-api-openapi.yml
evidence:
- url: https://www.criteo.com/pricing/
  status: 404
- url: https://www.criteo.com/pricing
  status: 404
- url: https://developers.criteo.com/retail-media/docs/is-criteo-api-for-you.md
  status: 200
  detail: >-
    Access is described by audience (Brand / Agencies / Partner / Retailers /
    Marketplaces), with no price, plan or quota attached to any of them.
- url: https://developers.criteo.com/criteo-apis/docs/create-your-partner-account.md
  status: 200
  detail: Partner-account onboarding, no pricing.