aid: hoop
name: Hoop
description: >-
  Hoop is an AI retention agent for Shopify subscription brands, built by the
  founding team behind Trello and backed by Index Ventures. It plugs into a
  brand's helpdesk (Gorgias, Zendesk, or Kustomer), intercepts every
  subscription-cancellation ticket, and runs a tailored save conversation in the
  brand's voice: it asks why the subscriber wants to leave, then matches a
  retention offer (pause, plan swap, discount, or skip) to the stated reason and
  writes the accepted change back to the billing tool (Recharge or Skio)
  automatically. Hoop logs every cancellation reason, offer, and outcome so
  brands learn why subscribers churn, and lets teams A/B test save offers through
  plain-English policy changes rather than macros. It is an end-user SaaS
  application rather than an API provider — it consumes the Shopify, Gorgias,
  Zendesk, Recharge, and Skio APIs and exposes no public developer API, SDK, or
  documentation of its own.
url: https://raw.githubusercontent.com/api-evangelist/hoop/refs/heads/main/apis.yml
accessModel:
  pricing: unknown
  onboarding: unknown
  trial: false
  try_now: false
  public: false
  label: Unknown
  confidence: low
  source: []
  generated: '2026-07-22'
  method: derived
image: https://www.hoop.app/landing/v1/og.jpg
x-type: company
x-source: vc-portfolio
x-backed-by:
- index-ventures
x-tier: profiled
x-tier-reason: no-public-api
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Business Applications
- Customer Retention
- Ecommerce
- Shopify
- Subscriptions
- Customer Support
- AI Agent
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://www.hoop.app/
- type: Blog
  url: https://www.hoop.app/blog
- type: Pricing
  url: https://www.hoop.app/pricing
- type: TermsOfService
  url: https://www.hoop.app/terms
- type: PrivacyPolicy
  url: https://www.hoop.app/privacy
- type: LLMsTxt
  url: llms/hoop-llms.txt
- type: DomainSecurity
  url: security/hoop-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence