slug: hootsuite
provider: Hootsuite
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Media, Entertainment & Telecom Content
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 3
edges:
- tag: real_time_metrics_rest_api
  spec_file: hootsuite-real-time-metrics-rest-api-api-openapi.yml
  capability_id: BC-430.30
  capability_id_l1: BC-430
  capability_name: Contact Centre Operations Management
  confidence: 0.82
  evidence: metricsAverageFirstResponseTime  Average first response time; metricsAgentAvailability  Agent
    availability; metricsContactsWaitingInQueue  Contacts waiting in queue
  reason: Classic contact-centre operational metrics — response/handle times, agent availability, queue
    wait — for the social inbox. Squarely Contact Centre Operations Management; some case could be made
    for feedback/reporting but the metrics are agent- and queue-centric.
- tag: Messages
  spec_file: hootsuite-messages-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.8
  evidence: POST /v1/messages  scheduleMessage  Schedule messages; POST /v1/messages/{messageId}/approve  approveMessage;
    schemas FacebookPageTargeting, LinkedInCompanyTargeting
  reason: Scheduling, approving and publishing social posts with platform targeting options is social
    media publishing — digital marketing management. Vendor description confirms 'schedule posts ... with
    collaboration, approval, and governance workflows'.
- tag: analytics-api
  spec_file: hootsuite-analytics-api-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.7
  evidence: POST /v1/analytics/posts  listPosts  List Posts and Metrics; POST /v1/analytics/paid/{adEntityCollection}/metrics  List
    Metrics for paid campaigns, ad sets, or ads
  reason: Performance metrics for organic social posts, profiles and paid social campaigns — measurement
    of digital/paid social marketing. Could alternatively sit under Marketing Operations measurement,
    hence 0.7.