specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: Hotjar (Contentsquare)
providerId: hotjar
created: '2026-05-04'
# Provenance stamped 2026-08-11: this artifact was written by the API Evangelist
# bulk sweep dated 2026-05-04, not harvested from the provider. See roadmap#35.
method: generated
modified: '2026-05-04'
reconciled: true
tags:
  - Heatmaps
  - Session Replay
  - Surveys
  - Digital Experience
description: 'Hotjar (now Contentsquare) tiers: Free / Growth / Pro / Enterprise. Migrating from legacy
  Observe/Ask product split.'
sources:
  - https://contentsquare.com/pricing/
plans:
  - id: hotjar-free
    name: Free (Contentsquare)
    type: freemium
    description: $0; 5,000 monthly sessions on new platform.
    entries:
      - label: Monthly sessions
        name: sessions
        type: quota
        metric: session
        limit: 5000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
    elements:
      - name: 5K monthly sessions (significant increase from legacy 35/day)
      - name: Heatmaps
      - name: Session replay
      - name: Surveys (limited)
  - id: hotjar-growth
    name: Growth
    type: paid
    description: $49/month annual ($588/year invoice).
    entries:
      - label: Monthly (annual)
        name: monthly
        type: subscription
        metric: month
        limit: -1
        timeFrame: month
        geo: global
        unit: 1
        price: '49.00'
        userMultiplied: false
      - label: Annual invoice
        name: annual
        type: subscription
        metric: year
        limit: -1
        timeFrame: year
        geo: global
        unit: 1
        price: '588.00'
        userMultiplied: false
    elements:
      - name: More sessions
      - name: Surveys + feedback
      - name: Forms tracking
  - id: hotjar-observe-plus
    name: (Legacy) Observe Plus
    type: paid
    description: $32/month; 100 daily sessions.
    entries:
      - label: Monthly
        name: monthly
        type: subscription
        metric: month
        limit: -1
        timeFrame: month
        geo: global
        unit: 1
        price: '32.00'
        userMultiplied: false
      - label: Daily sessions
        name: sessions_day
        type: quota
        metric: session
        limit: 100
        timeFrame: day
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
    elements:
      - name: Heatmaps + recordings
      - name: 100 daily sessions
  - id: hotjar-observe-business
    name: (Legacy) Observe Business
    type: paid
    description: $80/month; 500 daily sessions.
    entries:
      - label: Monthly
        name: monthly
        type: subscription
        metric: month
        limit: -1
        timeFrame: month
        geo: global
        unit: 1
        price: '80.00'
        userMultiplied: false
      - label: Daily sessions
        name: sessions_day
        type: quota
        metric: session
        limit: 500
        timeFrame: day
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
    elements:
      - name: Heatmaps + recordings
      - name: 500 daily sessions
  - id: hotjar-observe-scale
    name: (Legacy) Observe Scale
    type: paid
    description: $171/month; 500+ daily sessions.
    entries:
      - label: Monthly
        name: monthly
        type: subscription
        metric: month
        limit: -1
        timeFrame: month
        geo: global
        unit: 1
        price: '171.00'
        userMultiplied: false
    elements:
      - name: 500+ daily sessions
      - name: Advanced filters
  - id: hotjar-pro-enterprise
    name: Pro / Enterprise
    type: enterprise
    description: Custom pricing.
    entries:
      - label: Annual (custom)
        name: annual
        type: subscription
        metric: year
        limit: -1
        timeFrame: year
        geo: global
        unit: 1
        price: custom
        userMultiplied: false
    elements:
      - name: Higher session volume
      - name: Cross-product (Observe + Ask + Engage)
      - name: Single sign-on
      - name: Dedicated support
x-canonical:
  generated: '2026-10-08'
  vocabulary: all/0-working/economics/plans-canonical.yml
  models:
  - free
  - subscription
  units:
  - object
  - period
  plans:
  - name: Free (Contentsquare)
    access: freemium
    model: free
    model_how: derived
    units:
    - object
    periods:
    - month
  - name: Growth
    access: paid
    model: subscription
    model_how: derived
    units:
    - period
    periods:
    - month
    - year
  - name: (Legacy) Observe Plus
    access: paid
    model: subscription
    model_how: derived
    units:
    - object
    - period
    periods:
    - day
    - month
  - name: (Legacy) Observe Business
    access: paid
    model: subscription
    model_how: derived
    units:
    - object
    - period
    periods:
    - day
    - month
  - name: (Legacy) Observe Scale
    access: paid
    model: subscription
    model_how: derived
    units:
    - period
    periods:
    - month
  - name: Pro / Enterprise
    access: enterprise
    model: subscription
    model_how: derived
    units:
    - period
    periods:
    - year