name: HubSpot API FinOps
specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: HubSpot
providerId: hubspot
created: '2026-05-04'
# Provenance stamped 2026-08-11: this artifact was written by the API Evangelist
# bulk sweep dated 2026-05-04, not harvested from the provider. See roadmap#35.
method: generated
modified: '2026-05-04'
reconciled: true
tags:
  - FinOps
  - FOCUS
  - CRM
description: 'FOCUS-aligned FinOps for HubSpot: subscription per-Hub plus seat and contact-tier add-ons.'
sources:
  - https://www.hubspot.com/pricing/marketing
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: HubSpot, Inc.
serviceCategory: CRM and Marketing Automation
billingModel:
  pricingCategory: Subscription + Tier
  billingFrequency: Monthly or Annual
  billingCurrency: USD
focusColumns:
  ServiceName: HubSpot
  ServiceCategory: CRM and Marketing Automation
  ProviderName: HubSpot
  PublisherName: HubSpot, Inc.
  BillingCurrency: USD
meters:
  - name: marketing_contacts
    unit: contact
    aggregation: max
  - name: paid_seats
    unit: seat-month
    aggregation: max
    dimensions:
      - hub
      - tier
  - name: operations_workflow_actions
    unit: action
    aggregation: sum
  - name: ai_credits
    unit: credit
    aggregation: sum
principles:
  - name: Visibility
    description: Use Account Activity and Marketing Contact reporting weekly.
  - name: Allocation
    description: Tag contacts with cost-center properties; report cost-per-MQL by team.
  - name: Optimization
    description: Mark non-marketing contacts as 'Non-Marketing' to avoid contact-tier overages.
  - name: Accountability
    description: Cap contact growth via lifecycle stage automation; quarterly seat audit.