aid: huel
name: Huel
description: 'Huel (a contraction of "Human Fuel") is a British nutritionally-complete
  food company founded in June 2015 by Julian Hearn with nutritionist James Collier,
  headquartered in Tring, Hertfordshire, and operating offices in the UK, US and Europe.
  It sells plant-based, nutritionally complete powders, ready-to-drink shakes, hot
  and savoury instant meals, bars and supplements direct to consumers in more than
  100 countries, reporting GBP 214 million of revenue in FY2024. Danone SA agreed to
  acquire Huel in March 2026 in a deal reported at roughly EUR 1 billion / USD 1.1
  billion. Huel is a direct-to-consumer commerce and subscription business, not an
  API provider: it publishes no developer portal, no API documentation and no
  machine-readable API contract. Its storefront runs as a Next.js application on
  Vercel in front of a Shopify commerce backend; the only anonymously callable
  machine-readable surface observed on a Huel-controlled host is the standard
  Discourse platform REST API served by its North American customer community at
  discourse.huel.com.'
image: https://cdn.huel.io/favicons/android-icon-192x192.png
url: https://raw.githubusercontent.com/api-evangelist/huel/refs/heads/main/apis.yml
x-type: company
x-source: harvest:secondary-market
x-tier: profiled
x-tier-reason: enrichment-pass-2026-08-01
specificationVersion: '0.20'
created: '2026-08-01'
modified: '2026-08-01'
tags:
- Company
- Food and Beverage
- Nutrition
- Consumer Packaged Goods
- Direct to Consumer
- E-Commerce
- Subscription Commerce
- Health and Wellness
- Retail
- United Kingdom
apis:
- aid: huel:community
  name: Huel Community API (Discourse)
  description: 'The Huel US customer forum at discourse.huel.com runs Discourse
    2026.8.0 and therefore serves the standard Discourse REST API on a Huel-controlled
    host. Anonymous GET requests to /site.json, /categories.json, /latest.json and
    /about.json return real JSON (verified 2026-08-01). This is the Discourse
    platform contract, not an API Huel authored, documented or supports: Huel
    publishes no reference for it and offers no developer programme. Recorded here
    because it is the only anonymously callable machine-readable surface found across
    every Huel host probed.'
  humanURL: https://discourse.huel.com/
  baseURL: https://discourse.huel.com
  tags:
  - Community
  - Forum
  - Discourse
  properties:
  - type: Authentication
    url: authentication/huel-authentication.yml
  x-evidence:
    fetched: '2026-08-01'
    platform: Discourse 2026.8.0-latest.1
    first_party_contract: false
    probes:
    - url: https://discourse.huel.com/about.json
      http_status: 200
      content_type: application/json
    - url: https://discourse.huel.com/site.json
      http_status: 200
      content_type: application/json
    - url: https://discourse.huel.com/categories.json
      http_status: 200
      content_type: application/json
    - url: https://discourse.huel.com/latest.json
      http_status: 200
      content_type: application/json
    - url: https://discourse.huel.com/openapi.json
      http_status: 404
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://huel.com/
- type: About
  url: https://huel.com/pages/about-us
- type: Support
  url: https://huel.com/pages/contact-us
- type: HelpCenter
  url: https://huel.com/pages/faq
- type: Community
  url: https://discourse.huel.com/
- type: Blog
  url: https://huel.com/pages/journal
- type: TermsOfService
  url: https://huel.com/pages/terms-and-conditions
- type: PrivacyPolicy
  url: https://huel.com/pages/privacy-policy
- type: Accessibility
  url: https://huel.com/pages/accessibility-policy
- type: SignUp
  url: https://huel.com/account/login
- type: GitHubOrganization
  url: https://github.com/huel-global
- type: Careers
  url: https://careers.huel.com/jobs
- type: Press
  url: https://huel.com/pages/press-coverage
- type: Sustainability
  url: https://huel.com/pages/sustainability-page
- type: Packages
  url: packages/huel-packages.yml
- type: Authentication
  url: authentication/huel-authentication.yml
- type: DomainSecurity
  url: security/huel-domain-security.yml
- type: LLMsTxt
  url: llms/huel-llms.txt
- type: SecondaryMarket
  url: https://forgeglobal.com/huel_stock/
x-enrichment:
  date: '2026-08-01'
  status: enriched
  artifacts_added: 5
  pass: local-v1