# Huel

> Huel ("Human Fuel") is a British nutritionally-complete food company founded in June 2015 by Julian Hearn with nutritionist James Collier, headquartered in Tring, Hertfordshire. It sells plant-based complete-nutrition powders, ready-to-drink shakes, hot and savoury instant meals, bars and supplements direct to consumers in more than 100 countries. Revenue was GBP 214 million in FY2024; Danone SA agreed to acquire the company in March 2026 for approximately EUR 1 billion.

> Generated by the API Evangelist enrichment pipeline on 2026-08-01. Huel does not publish an llms.txt of its own — https://huel.com/llms.txt returns the Next.js catch-all HTML shell with a 200 status, not an llms.txt document.

## What Huel does NOT publish

Huel is a direct-to-consumer commerce and subscription business, not an API provider. Verified 2026-08-01, Huel publishes:

- no developer portal (api.huel.com, developer.huel.com, developers.huel.com all NXDOMAIN)
- no API documentation or API reference
- no OpenAPI, Swagger, GraphQL, AsyncAPI or Protobuf contract on any host
- no MCP server, no A2A agent card, no agent skills
- no /.well-known/ discovery document of any kind, including security.txt
- no status page, no changelog, no deprecation policy, no SLA
- no webhooks, no sandbox, no CLI, no trust center, no published vulnerability-disclosure programme

## Machine-readable surface

- [Huel Community API (Discourse)](https://discourse.huel.com): the Huel US customer forum runs Discourse 2026.8.0 and therefore serves the standard Discourse REST API. Anonymous GETs to /about.json, /site.json, /categories.json, /latest.json and /users/{username}.json return real JSON. This is the Discourse platform contract, not one Huel authored, documented or supports.
- [Discourse API documentation (upstream)](https://docs.discourse.org/): the reference that governs the endpoints above.
- [huel.com/sitemap.xml](https://huel.com/sitemap.xml): sitemap index fanning out to eleven locale storefronts (en-us, en-gb, de-de, ja-jp, pl-pl, sv-se, da-dk, en-cz, fr-fr, es-es, it-it, nl-nl, de-at).

## Company

- [Huel](https://huel.com/): storefront, a Next.js application on Vercel in front of a Shopify commerce backend.
- [About Huel](https://huel.com/pages/about-us)
- [Journal](https://huel.com/pages/journal)
- [Nutrition Hub](https://huel.com/pages/nutrition-hub)
- [Press coverage](https://huel.com/pages/press-coverage)
- [Sustainability](https://huel.com/pages/sustainability-page)
- [Careers](https://careers.huel.com/jobs)
- [GitHub organisation](https://github.com/huel-global): four public repositories, three archived. No Huel API client libraries.

## Support and legal

- [Contact us](https://huel.com/pages/contact-us)
- [FAQs and help](https://huel.com/pages/faq)
- [Community forum](https://discourse.huel.com/)
- [Delivery and returns](https://huel.com/pages/delivery-questions)
- [Terms and conditions](https://huel.com/pages/terms-and-conditions)
- [Privacy policy](https://huel.com/pages/privacy-policy)
- [Accessibility policy](https://huel.com/pages/accessibility-policy)
- [Account sign in](https://huel.com/account/login)

## Packages

Huel publishes three PHP packages under the huel-global Packagist namespace. All three are client libraries for THIRD-PARTY APIs Huel consumes as a merchant, not SDKs for a Huel API.

- [huel-global/recharge](https://packagist.org/packages/huel-global/recharge): PHP wrapper for the Recharge Payments API.
- [huel-global/trustpilot](https://packagist.org/packages/huel-global/trustpilot): PHP library for the Trustpilot API (abandoned).
- [huel-global/shopify](https://packagist.org/packages/huel-global/shopify): Shopify PHP client (abandoned).

## Repository artifacts

- apis.yml: the APIs.json 0.20 index for this provider.
- authentication/huel-authentication.yml: authentication profile for the Discourse community surface.
- packages/huel-packages.yml: Packagist and registry sweep.
- security/huel-domain-security.yml: probed TLS/HSTS/DNSSEC/CAA/SPF/DMARC posture.
- well-known/huel-well-known.yml: full /.well-known/ probe log, including the Next.js catch-all false positives.