aid: hvmn
name: HVMN
description: >-
  HVMN (Health Via Modern Nutrition), now operating as Ketone-IQ, is an
  a16z-backed human-performance nutrition company founded by Geoffrey Woo and
  Michael Brandt. It pioneered exogenous ketone products, including the
  Ketone-IQ drinkable ketone shot and ketone ester, sold direct-to-consumer
  through its Shopify-powered online store at ketone.com (hvmn.com now redirects
  to ketone.com). The storefront is agent-native: it publishes /llms.txt and
  /agents.md agent instructions and implements the Universal Commerce Protocol
  (UCP) with a live MCP endpoint for agent-driven catalog search, cart, and
  buyer-approved checkout, backed by Shopify Customer Account OAuth 2.0 / OpenID
  Connect authentication.
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
image: https://ketone.com/cdn/shop/files/OG_Home_Page_1200x1200.jpg?v=1781009088
url: https://raw.githubusercontent.com/api-evangelist/hvmn/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- a16z
x-tier: stub
x-tier-reason: portfolio-lead
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
tags:
- Company
- Health
- Nutrition
- Ketones
- Supplements
- E-Commerce
- Shopify
- Agentic Commerce
- Consumer
- MCP
apis:
- name: Ketone-IQ Agent Commerce (UCP)
  description: >-
    Agent-native commerce surface for the Ketone-IQ (HVMN) Shopify store: a
    Universal Commerce Protocol (UCP) merchant profile and live MCP endpoint for
    catalog search, cart, and buyer-approved checkout, plus unauthenticated
    storefront product/collection JSON and Shopify Customer Account OAuth/OIDC.
  humanURL: https://ketone.com
  baseURL: https://ketone.com
  tags:
  - Agentic Commerce
  - MCP
  - Shopify
  - E-Commerce
  properties:
  - type: LLMsTxt
    url: llms/hvmn-llms.txt
  - type: MCPServer
    url: mcp/hvmn-mcp.yml
  - type: WellKnown
    url: well-known/hvmn-well-known.yml
  - type: Authentication
    url: authentication/hvmn-authentication.yml
  - type: OAuthScopes
    url: scopes/hvmn-scopes.yml
  - type: Conformance
    url: conformance/hvmn-conformance.yml
common:
- type: DomainSecurity
  url: security/hvmn-domain-security.yml
- type: LLMsTxt
  url: llms/hvmn-llms.txt
- type: MCPServer
  url: mcp/hvmn-mcp.yml
- type: WellKnown
  url: well-known/hvmn-well-known.yml
- type: Authentication
  url: authentication/hvmn-authentication.yml
- type: OAuthScopes
  url: scopes/hvmn-scopes.yml
- type: Conformance
  url: conformance/hvmn-conformance.yml
- type: Documentation
  url: https://ketone.com/agents.md
- type: TermsOfService
  url: https://ketone.com/policies/terms-of-service
- type: PrivacyPolicy
  url: https://ketone.com/policies/privacy-policy
- type: Login
  url: https://account.ketone.com
- type: Pricing
  url: https://ketone.com/collections/all
- type: Website
  url: https://ketone.com
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence