slug: iab-tech-lab
provider: IAB Tech Lab
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Software & Technology
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 6
edges:
- tag: Deals
  spec_file: iab-tech-lab-deals-api-openapi.yml
  capability_id: BC-410.30
  capability_id_l1: BC-410
  capability_name: Opportunity & Pipeline Management
  confidence: 0.75
  evidence: POST /api/v1/deals  bookDeal  "Book a deal from a quote (money-mutating; idempotency_key required)";
    GET /api/v1/deals/{deal_id} "Retrieve a deal"
  reason: Operations create and retrieve commercial advertising deals converted from quotes — the deal
    lifecycle in a lead-to-order motion, i.e. Opportunity & Pipeline Management. Not a payment or billing
    API; the money-mutating step is deal booking, not invoicing.
- tag: Quotes
  spec_file: iab-tech-lab-quotes-api-openapi.yml
  capability_id: BC-410.40
  capability_id_l1: BC-410
  capability_name: Quote & Configuration Management
  confidence: 0.75
  evidence: POST /api/v1/quotes createQuote "Request a non-binding quote"; schemas Quote, QuotePricing,
    QuoteTerms, CancellationTerms
  reason: Operations create and retrieve non-binding commercial quotes with pricing models and terms for
    advertising products — squarely quote management (CPQ) in the sales lead-to-order chain.
- tag: Authentication
  spec_file: iab-tech-lab-authentication-api-openapi.yml
  capability_id: BC-4270.40
  capability_id_l1: BC-4270
  capability_name: Developer Identity & Credential Management
  confidence: 0.7
  evidence: POST /auth/api-keys "Create Api Key"; DELETE /auth/api-keys/{key_id} "Revoke Api Key"
  reason: Operations issue, list and revoke API keys used by external integrators of this seller-agent
    API, which matches Developer Identity & Credential Management. Confidence held back because authentication
    endpoints are often pure plumbing rather than a managed developer-credential programme.
- tag: Deal Booking
  spec_file: iab-tech-lab-deal-booking-api-openapi.yml
  capability_id: BC-410
  capability_id_l1: BC-410
  capability_name: Sales Management
  confidence: 0.7
  evidence: POST /api/v1/deals "Book Deal"; POST /api/v1/deals/push "Push Deal To Buyers"; POST /api/v1/deals/distribute
    "Distribute Deal Via Ssp"; schemas DealBookingRequest, QuoteTerms, PricingModel
  reason: Sell-side execution of advertising deals — booking, quoting terms, pushing to buyers, migrating
    and deprecating deals — which is inventory sales/deal lifecycle for the publisher. Not clearly one
    L2 (deal lifecycle vs quoting vs channel), so L1 only.
- tag: Negotiation
  spec_file: iab-tech-lab-negotiation-api-openapi.yml
  capability_id: BC-410.30
  capability_id_l1: BC-410
  capability_name: Opportunity & Pipeline Management
  confidence: 0.7
  evidence: POST /proposals/{proposal_id}/counter  Counter Proposal; GET /proposals/{proposal_id}/negotiation  Get
    Negotiation Status; schemas CounterOfferRequest, NegotiationRound, Money, BuyerIdentity
  reason: Multi-round proposal/counter-offer exchange with monetary terms between buyer and seller — deal
    negotiation within the opportunity-to-order lifecycle. Some ambiguity versus quote management (BC-410.40)
    and contract negotiation, hence 0.7.
- tag: Negotiations
  spec_file: iab-tech-lab-negotiations-api-openapi.yml
  capability_id: BC-410.30
  capability_id_l1: BC-410
  capability_name: Opportunity & Pipeline Management
  confidence: 0.7
  evidence: 'POST /api/v1/negotiations/messages  "One negotiation move: offer/counter/accept/decline";
    GET /api/v1/negotiations/{negotiation_id}  "Full negotiation history"'
  reason: Wire protocol for offer/counter/accept/decline moves between buyer and seller agents on an advertising
    deal — deal negotiation in the lead-to-order pipeline. Residual ambiguity with quote management keeps
    confidence at 0.7.