generated: '2026-09-17'
method: searched
source: >-
  https://iabtechlab.github.io/seller-agent/api/authentication/ (ad-seller commands), seller-agent README
  (freewheel-login), pyproject.toml of seller-agent (ad-seller entry point) and buyer-agent (ad-buyer entry point).
name: ad-seller
description: >-
  Operator CLI shipped with the IAB Tech Lab seller agent. It writes directly to the agent's storage
  backend (no network surface), which is how the first operator API key is bootstrapped before the HTTP
  API can mint further keys. A sibling ad-buyer CLI ships with the buyer agent.
install:
- method: source
  command: git clone https://github.com/IABTechLab/seller-agent && cd seller-agent && uv sync --locked
  note: 'entry point ad-seller = ad_seller.interfaces.cli.main:main; pip install -e . also works. Not on PyPI.'
commands:
- group: operator keys
  commands:
  - 'ad-seller create-operator-key --label "Primary operator"   # prints the key once; --quiet/-q prints only the key'
  - 'ad-seller list-operator-keys [--include-inactive]          # metadata only, secrets never re-shown'
  - 'ad-seller delete-operator-key --label "..." | --key-id key-a1b2c3d4'
- group: ad-server auth
  commands:
  - 'ad-seller freewheel-login --provider sh   # OAuth 2.1 PKCE bootstrap for FreeWheel Streaming Hub'
  - 'ad-seller freewheel-login --provider bc   # OAuth 2.1 PKCE bootstrap for FreeWheel Buyer Cloud'
- group: server
  commands:
  - 'uv run uvicorn ad_seller.interfaces.api.main:app --port 8000   # starts REST + MCP (/mcp/) + A2A'
key_flows:
- name: bootstrap an operator
  steps: [ad-seller create-operator-key, 'export the key, then POST /auth/api-keys over HTTP to mint buyer keys']
related:
- name: ad-buyer
  package: https://github.com/IABTechLab/buyer-agent
  entry_point: 'ad_buyer.interfaces.cli.main:app'