generated: '2026-09-17' method: searched source: >- https://github.com/InteractiveAdvertisingBureau/openrtb2.x (README versioning policy + releases), https://github.com/IABTechLab/iab-agentic-primitives (README versioning policy), https://iabtechlab.github.io/seller-agent/api/mcp/ (transport deprecation), seller-agent CHANGELOG. versioning: openrtb: scheme: major.minor-YYYYMM date code (e.g. 2.6-202606); version number increments only on breaking changes since 2.6-202211 current: 2.6-202606 (released 2026-06-11) cadence: non-breaking updates roughly monthly; each release paired with a git tag "2.6-YYYYMM" policy_url: https://github.com/InteractiveAdvertisingBureau/openrtb2.x#versioning-policy adcom: scheme: 1.0-YYYYMM current: AdCOM1.0-202607 (2026-07-16) opendirect: current: 2.1 (OpenDirect.v2.1.final.md); 1.5.1 is the last version with a Swagger contract vast: current: VAST 4.3 (schemas/ directory) with XSDs published for 4.1, 4.2 and 4.4 agentic_primitives: scheme: semver; a breaking schema change (any golden fixture or wire-shape change) is a major bump; agents pin a compatible range current: v0.5.1 (2026-08-10), pre-release ahead of 1.0 standardization seller_agent: scheme: semver, tagged GitHub releases, Keep-a-Changelog CHANGELOG.md current: v2.4.2 (2026-08-18) deprecations: - surface: seller-agent MCP HTTP+SSE transport (/mcp-sse/sse, protocol 2024-11-05) status: deprecated, kept for backwards compatibility replacement: /mcp/ Streamable HTTP (protocol 2025-06-18) source: https://iabtechlab.github.io/seller-agent/api/mcp/ - surface: seller-agent admin routes without operator credentials status: breaking change in 2.4.0 (2026-08-04) — API key lifecycle, event log, rate-card writes, registry and package mutations now require an operator key source: https://github.com/IABTechLab/seller-agent/blob/main/CHANGELOG.md - surface: OpenRTB 2.x community extension deprecation labels status: extensions carry an explicit deprecation test label process (extensions/community_extensions/deprecation_test_label.md) source: https://github.com/InteractiveAdvertisingBureau/openrtb/tree/main/extensions/community_extensions deprecated_operations: [] deprecation_policy: >- No single published deprecation or sunset policy (no Sunset / Deprecation headers documented). Standards evolve through working groups with public-comment periods; OpenRTB's README states versions increment only on breaking changes, and the primitives README makes any wire-shape change a major bump. status_page: null sla: null