IAB VMAP, Video Multiple AD Playlist, Version 1.0, xml schema prepared by FreeWheel
Top-level element, represents a single ad break, but may allow for multiple ads
Represents the ad data that will be used to fill the ad break
A VAST 3.0 document that comprises the ad response document. Not contained within a CDATA. (There were are a couple of places where the VMAP 1.0 pdf incorrectly references both VASTData and VASTAdData but VASTAdData is the correct element per VMAP 1.0.1)
An ad response document (included inline) that is not VAST 3.0
URL to a secondary ad server that will provide the ad response. URL must be contained within a CDATA block
Identifier for the ad source
Indicates whether the player should select and play only a single ad from the ad response document, or play multiple ads. If not specified, video player accepts playing multiple ads in an ad break
Whether the player should follow wrappers/redirects in the ad response document. If not specified, left to the video player’s discretion
Container for tracking URIs for events specific to VMAP
Container for Extensions that express additional information not supported by VMAP
Represent the timing for the ad break. Expressed in one of four ways: (1)time format HH:MM:SS[.mmm], (2)n% (n is an integer from 0-100 and represents percentage of total duration from start to that point), (3)“start” or “end”, or (4) #m (m is an integer > 0 and represents the position of the ad break opportunity)
The type of ads allowed by the ad break: "linear", "nonlinear" or "display" (multiple types can be entered using a comma separator with no spaces). Intended to provide a "hint" to the player
Optional identifier for the ad break
Optional indicator that instructs the video player to repeat the same AdBreak and AdSource at time offsets equal to the duration value of this attribute. Expresssed in time format HH.MM.SS[.mmm]
Current version is 1.0.1
URI to track for specified event type
The name of the VMAP ad break level event to track
The XML content of the Extension. Extension XML must use its own namespace
The type of the extension. The type value must be globally unique. A URI is recommended
The ad response template employed by the ad response document
The ad response template employed by the ad response document