name: Impact FinOps Framework
description: FinOps cost management framework for impact.com API usage aligned with
  FOCUS specification principles covering partnership platform spend, commission costs,
  and API consumption costs.
version: '1.0'
url: https://impact.com/pricing/
framework: FinOps FOCUS 1.0
costCategories:
  - name: Platform Subscription
    description: Monthly subscription fee for the impact.com platform tier selected
      by the brand.
    billingModel: subscription
    currency: USD
    tiers:
      - name: Starter
        unitPrice: 30.00
        minimumCharge: 30.00
        revenueBasedAlternative: '3% of monthly platform-referred revenue, whichever
          is higher'
      - name: Essential
        unitPrice: 500.00
        period: month
      - name: Pro
        unitPrice: 2500.00
        period: month
  - name: Platform Transaction Fee
    description: Performance-based commission fee applied on all partner commissions
      processed through the impact.com platform.
    billingModel: usage
    unit: percentage of commission
    rate: 2.5%
    notes: Applies across all plan tiers on every successful commission payout
  - name: Partner Commissions
    description: Commissions paid out to affiliates, creators, and B2B partners through
      the platform. Variable cost driven by partnership performance and negotiated
      commission rates.
    billingModel: usage
    unit: conversion event
    notes: Commission rates are set per contract. Costs scale directly with partnership
      performance (GMV).
optimization:
  - name: Match Plan to Active Partner Count
    description: Select the plan tier that aligns with your active partner count and
      feature requirements to avoid overpaying on the subscription fee.
    action: Right-size subscription tier
  - name: Monitor Transaction Fee Volume
    description: Track total partner commissions processed monthly. At high volume
      the 2.5% transaction fee can exceed subscription costs and should factor into
      ROI calculations.
    action: Track GMV and fee impact monthly
  - name: Use API Automation to Reduce Manual Operations
    description: Leverage Brand and Agency APIs to automate contract creation, conversion
      tracking, and reporting to reduce manual labor costs.
    action: Automate repetitive workflows via API
  - name: Leverage Free Publisher Access
    description: Publishers and media partners access the platform for free. Encourage
      partner self-service to reduce brand-side support overhead.
    action: Onboard partners to self-service portal
allocation:
  - dimension: API Persona
    values:
      - Brand
      - Partner
      - Agency
  - dimension: Campaign
    description: Attribute platform spend and commissions to individual partnership
      campaigns for ROI analysis.
  - dimension: Partner Type
    values:
      - Affiliate
      - Creator / Influencer
      - B2B / Referral
      - Content Partner
reporting:
  - name: Platform Spend Report
    description: Monthly subscription fees plus transaction fees by billing period.
  - name: Commission Attribution Report
    description: Total partner commissions by campaign, partner type, and conversion
      event available via the Reports API endpoint.
  - name: ROI by Partnership Channel
    description: Revenue generated through partnerships versus total platform and
      commission spend per channel.