generated: '2026-08-12'
method: searched
source: >-
  https://support.inmobi.com/choice/getting-started-cmp/inmobi-cmp-premium ,
  https://support.inmobi.com/choice/frequently-asked-questions-choice/premium-faqs ,
  probes of https://www.inmobi.com/pricing/ (404) and https://advertising.inmobi.com/pricing (404)
notes: >-
  InMobi publishes list pricing for exactly ONE product — InMobi CMP (Choice),
  its IAB TCF consent management platform. Everything else (InMobi Advertising,
  InMobi Exchange, InMobi DSP, the Publisher Platform and every REST API on this
  profile) is sold enterprise-direct with no published rate card: there is no
  /pricing page on www.inmobi.com or advertising.inmobi.com (both 404 on
  2026-08-12), and none of the API reference pages attach a price, quota or
  metering unit to API access. API access itself is not separately priced — it
  is an entitlement of a publisher/DSP account.
plan_count: 2
currency: USD
pricing_model: subscription (CMP only) + enterprise contract (all other products)
api_metered: false
api_priced_separately: false

plans:
- name: Essentials
  product: InMobi CMP (Choice)
  price: 0
  currency: USD
  billing_period: null
  unit: per app or site
  quote: Free for all apps/sites
  included:
  - GDPR and CCPA compliance coverage
  - basic customization
  - standard consent templates
  - IAB vendor support only
  - basic analytics
  limits:
    vendor_support: IAB vendors only
    branding: basic customization only
  source: https://support.inmobi.com/choice/getting-started-cmp/inmobi-cmp-premium

- name: Premium
  product: InMobi CMP (Choice)
  price: 20
  currency: USD
  billing_period: month
  unit: per domain
  quote: $20 per domain/month or free via SSP integration
  billing: charged automatically at the start of each cycle
  alternative_unlock: >-
    Free when the app or domain monetizes through the InMobi SSP — the paid tier
    is waived as an incentive to route inventory through InMobi's exchange.
  trial:
    available: true
    length_days: 30
    unit: per newly added property
    note: >-
      A 30-day free trial per newly added property is reported in InMobi's
      Premium FAQs; the Premium overview page itself does not restate the trial
      length.
  included:
  - full branding control
  - granular analytics
  - geolocation targeting
  - custom vendor management
  source: https://support.inmobi.com/choice/getting-started-cmp/inmobi-cmp-premium

unpriced_products:
- product: InMobi Advertising / DSP
  model: enterprise contract, managed and self-serve
  published_rate_card: false
  probe: {url: 'https://advertising.inmobi.com/pricing', status: 404, checked: '2026-08-12'}
- product: InMobi Exchange (OpenRTB)
  model: revenue share / auction, negotiated per DSP or publisher
  published_rate_card: false
- product: InMobi Publisher Platform (monetization)
  model: revenue share on served impressions
  published_rate_card: false
  note: Publisher earnings are reported through the Reporting API `earnings` metric; the share itself is not published.
- product: 'REST APIs: Publisher Reporting, Ad Management, DSP Cost, Server-to-Server Ad Request'
  model: included with a publisher or DSP account; no separate API price, quota tier, or overage
  published_rate_card: false
  probe: {url: 'https://www.inmobi.com/pricing/', status: 404, checked: '2026-08-12'}