aid: innovist
name: Innovist
description: >-
  Innovist is an Accel-backed, science-backed direct-to-consumer personal care
  house based in India, building and operating a portfolio of skincare, haircare
  and suncare brands including Chemist At Play, Bare Anatomy and Sunscoop. It
  sells direct to consumers through a Shopify-powered online store at
  innovist.com, offering free delivery and category-wide discounts across skin,
  hair and sun care. While Innovist does not publish a traditional developer
  API program, its storefront natively implements agent-facing commerce
  surfaces: a customer-account OpenID Connect identity layer, a published
  llms.txt / agents.md for AI shopping assistants, and a Universal Commerce
  Protocol (UCP) MCP endpoint that lets approved agents search the catalog,
  build carts and complete buyer-approved checkouts.
url: https://raw.githubusercontent.com/api-evangelist/innovist/refs/heads/main/apis.yml
x-type: company
x-source: vc-portfolio
x-backed-by:
- accel
x-tier: stub
x-tier-reason: portfolio-lead
accessModel:
  pricing: unknown
  onboarding: self-serve
  trial: false
  try_now: false
  public: false
  label: Self-serve signup
  confidence: medium
  source:
  - authentication
  generated: '2026-07-22'
  method: derived
specificationVersion: '0.20'
created: '2026-07-17'
modified: '2026-07-19'
image: https://innovist.com/cdn/shop/files/1200_628.png?v=1724222722
tags:
- Company
- Consumer
- Personal Care
- Skincare
- Haircare
- Suncare
- Direct to Consumer
- Ecommerce
- Shopify
- Agentic Commerce
apis: []
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com
- FN: APIs.json
  email: info@apis.io
common:
- type: Website
  url: https://innovist.com/
- type: Blog
  url: https://innovist.com/blogs/all
- type: Support
  url: https://innovist.com/pages/contact-us
- type: Login
  url: https://innovist.com/account/login
- type: TermsOfService
  url: https://innovist.com/policies/terms-of-service
- type: PrivacyPolicy
  url: https://innovist.com/policies/privacy-policy
- type: MCPServer
  url: mcp/innovist-mcp.yml
- type: LLMsTxt
  url: llms/innovist-llms.txt
- type: WellKnown
  url: well-known/innovist-well-known.yml
- type: Authentication
  url: authentication/innovist-authentication.yml
- type: OAuthScopes
  url: scopes/innovist-scopes.yml
- type: DomainSecurity
  url: security/innovist-domain-security.yml
x-enrichment:
  date: '2026-07-19'
  status: backfilled
  pass: local-v1
  note: backfilled from .gitignore signal + verified work evidence