generated: '2026-08-13'
method: searched
source: https://instant.so/pricing
description: >-
  Instant publishes public, self-serve pricing for four tiers plus a
  contact-sales Enterprise/Agency tier. Prices below are the values rendered on
  https://instant.so/pricing at fetch time; quotas and feature gates are
  cross-checked against the help center's Compare plans and Plan limits
  reference articles, which agree with the pricing page on every quota.
docs:
  - https://instant.so/pricing
  - https://docs.instant.so/en/articles/16068082-compare-plans-free-starter-pro-business.md
  - https://docs.instant.so/en/articles/16068085-plan-limits-reference.md
currency: USD
billing_periods:
  - monthly
  - yearly
billing_note: >-
  The pricing page carries a Monthly/Yearly toggle advertising "Save 20%", and
  the FAQ confirms "When you pay annually, you'll save 20%". The toggle is
  client-side, so the static page yields one price per tier; the values recorded
  in `price` are those rendered in the served HTML. $31 and $199 are exactly 20%
  off $39 and $249 respectively, both of which also appear in the page markup,
  so the recorded figures are most likely the annual-billing monthly-equivalent
  rate. Recorded as observed rather than resolved, because the page does not
  state which mode it is showing.
plan_count: 5
public_plan_count: 4
plans:
  - name: Free
    price: 0
    currency: USD
    period: month
    tagline: No risk, free forever
    self_serve: true
    included:
      published_pages: 1
      published_sections: 1
      published_blog_posts: 1
      previews: unlimited
      templates_library: 800+
      ai_credits: 0
      ab_test_sessions: 0
      reusable_sections: 0
      reusable_templates: 0
    features:
      - Figma plugin
      - Community access
      - Unlimited previews
      - Support via email
    restrictions:
      - '"Built with Instant" badge shown on the storefront'
      - No monthly AI credits — the AI Agent, Studio and MCP agent tools will not run
      - No A/B testing
      - No Liquid code block
      - Cannot publish the home page
    agent_note: >-
      MCP is technically reachable on Free, but every agent tool that builds or
      edits a page consumes AI credits, of which Free has none.
  - name: Starter
    price: 31
    currency: USD
    period: month
    tagline: Ideal starter plan
    description: >-
      The entry paid tier for merchants launching on Instant. The pricing page
      states "Free 7 day trial period available" on this tier, and sign-up is
      self-serve with no sales contact.
    self_serve: true
    trial: 7-day free trial available
    included:
      published_pages: unlimited
      ai_credits: 1000
      ab_test_sessions: 0
      reusable_sections: 10
      reusable_templates: 3
    features:
      - Everything in Free
      - Unlimited landing pages and blogs
      - Publish the home page
      - Liquid code blocks
      - Remove Instant branding
      - 24/7 live chat support
    restrictions:
      - No cart drawer publishing
      - No draft-theme publishing
      - No A/B testing
      - Shopify Markets on sections only
  - name: Pro
    price: 79
    currency: USD
    period: month
    tagline: For growing businesses
    most_popular: true
    self_serve: true
    included:
      published_pages: unlimited
      ai_credits: 4000
      ab_test_sessions: 10000
      reusable_sections: 20
      reusable_templates: 5
    features:
      - Everything in Starter
      - Cart drawers
      - Cart analytics
      - Publish to draft Shopify themes
      - 24/7 live chat support
    restrictions:
      - Shopify Markets not supported across all layout types
  - name: Business
    price: 199
    currency: USD
    period: month
    tagline: For growth-stage companies
    self_serve: true
    included:
      published_pages: unlimited
      ai_credits: 10000
      ab_test_sessions: 100000
      reusable_sections: 50
      reusable_templates: 10
    features:
      - Everything in Pro
      - Shopify Markets across all layout types
      - Priority+ support
  - name: Enterprise / Agency
    price: null
    currency: USD
    period: month
    tagline: For Shopify Plus & agencies
    self_serve: false
    contact_sales: true
    cta: Schedule a call
    included:
      published_pages: unlimited
      reusable_sections: unlimited
      reusable_templates: unlimited
      ai_credits: flexible
      ab_test_sessions: flexible
    features:
      - Everything in Business
      - 1-on-1 onboarding
      - Dedicated Slack channel
    note: >-
      Limits and price are arranged directly and are not published; the help
      center states Enterprise and partner plans have their own limits shown only
      in the account's Settings → Plans.
api_access:
  gated: false
  note: >-
    Access tokens and the MCP endpoint are not sold as a separate API plan and no
    tier gates token creation. The practical gate is AI credits: agent tools
    require a credit balance, so the Free tier cannot run them.
refunds:
  policy: 30-day refund guarantee
  docs: https://docs.instant.so/en/articles/16068086-refund-policy.md