generated: '2026-08-13'
method: searched
source: https://docs.instant.so/en/articles/16068085-plan-limits-reference.md
description: >-
  Instant publishes NO HTTP rate limits for its API host and returns no
  rate-limit response headers, so an agent has no runtime signal to back off on.
  What Instant does publish, and what actually stops a client, is a set of
  plan-attached CONSUMPTION QUOTAS — AI credits and A/B test sessions — recorded
  below because they are the real ceiling on MCP agent activity: the documented
  MCP tools that run the AI page-builder agent draw on the project's AI credit
  balance and start returning an error once it is exhausted.
docs:
  - https://docs.instant.so/en/articles/16068085-plan-limits-reference.md
  - https://docs.instant.so/en/articles/16068062-access-tokens-and-mcp.md
http_rate_limits:
  limit_count: 0
  note: >-
    No published per-key, per-account or per-endpoint HTTP rate limit was found
    on docs.instant.so or docs.instantcommerce.io. An honest zero, not an
    unchecked field.
  headers_observed: []
  headers_probe:
    url: https://api.instant.so/mcp
    method: POST
    status: 401
    response_headers:
      - x-powered-by
      - access-control-allow-origin
      - content-type
      - etag
      - vary
      - x-cloud-trace-context
      - date
      - server
      - content-length
      - via
      - alt-svc
    note: >-
      No X-RateLimit-*, RateLimit-* or Retry-After header is returned. Eight
      consecutive unauthenticated requests all returned 401 with no throttling
      response, so no 429 behaviour could be observed anonymously.
    checked: '2026-08-13'
  exhaustion_status: unknown
consumption_quotas:
  - id: ai-credits
    scope: per-project, per-billing-cycle
    window: monthly (resets each billing cycle)
    meters:
      - plan: Free
        included: 0
      - plan: Starter
        included: 1000
      - plan: Pro
        included: 4000
      - plan: Business
        included: 10000
      - plan: Enterprise / Agency
        included: flexible
        note: Arranged by agreement; not published.
    consumers:
      - Instant AI
      - The Agent (dashboard and MCP)
      - Studio (AI product imagery)
    typical_usage:
      note: >-
        Provider's own estimate — 1,000 credits ≈ 50 Agent tasks or 100 Studio
        images; 4,000 ≈ 200 tasks or 400 images; 10,000 ≈ 500 tasks or 1,000
        images. Actual usage varies by request size.
    overage: >-
      Extra credits can be purchased from Settings → Plans. Purchased credits are
      consumed after the monthly allowance and do not expire.
    exhaustion_behavior: >-
      MCP tools that run the AI agent return an error until credits reset or more
      are bought. Reading data and checking status do not consume credits. The
      agent will not run at all on the Free plan, which includes no credits.
    agent_impact: high
  - id: ab-test-sessions
    scope: per-project
    window: monthly
    meters:
      - plan: Free
        included: 0
        note: A/B testing not available.
      - plan: Starter
        included: 0
        note: A/B testing not available.
      - plan: Pro
        included: 10000
      - plan: Business
        included: 100000
    unit: unique visitor sessions enrolled in an active test
    exhaustion_behavior: End tests, wait for the monthly reset, or upgrade.
  - id: reusable-content
    scope: per-project
    window: concurrent (not time-windowed)
    meters:
      - plan: Starter
        sections: 10
        templates: 3
      - plan: Pro
        sections: 20
        templates: 5
      - plan: Business
        sections: 50
        templates: 10
    note: >-
      Counts distinct section/template definitions, not placements; both can be
      used on unlimited pages/products.
    exhaustion_behavior: Unpublish unused items or upgrade.
authoritative_source_note: >-
  The provider states that the limits for a given account are always shown in
  Settings → Plans and that Enterprise and partner plans carry their own
  unpublished limits, so the public tables are indicative for the four public
  tiers only.