generated: '2026-08-13'
method: searched
source: https://instapage.com/plans
docs: https://instapage.com/plans
currency: USD
billing_periods: [monthly, annual]
annual_discount: up to 20%
free_trial:
  available: true
  length_days: 14
  plans: [Create, Optimize]
  credit_card_required: true
plan_count: 3
note: >-
  https://instapage.com/pricing is a marketing landing page and carries no tier names or prices; the
  real plan table lives at https://instapage.com/plans. Instapage publishes the DAILY API CALL QUOTA
  per plan there, which is the number the developer reference deliberately withholds ("view your
  plan's quota on the Subscription page, login required") — see rate-limits/instapage-rate-limits.yml.
plans:
- name: Create
  slug: create
  tagline: Kickstart your digital marketing with all the essential tools you need
  price:
    monthly: 99
    annual_per_month: 79
    currency: USD
    period: month
  limits:
    unique_monthly_visitors: 15000
    api_calls_per_day: 5000
    published_pages: unlimited
    conversions: unlimited
    contacts: unlimited
    collections_pages_per_collection: 15
    team_members: 10
    subdomains: 2
    workspaces: 1
    lists: 150
    daily_email_sends: 1500
    monthly_email_sends: 15000
  overage: not published
  cta: Start 14-day free trial
- name: Optimize
  slug: optimize
  tagline: Optimize conversions with experimentation and lead generation
  recommended: true
  price:
    monthly: 199
    annual_per_month: 159
    currency: USD
    period: month
    note: >-
      Priced at the 30,000-visitor entry point. The plan card offers 30,000, 50,000 and a Custom
      visitor tier; Instapage does not publish the price for the higher tiers, and a Custom selection
      defaults to 50,000 visitors with a sales follow-up.
  limits:
    unique_monthly_visitors: 30000
    unique_monthly_visitors_options: [30000, 50000, custom]
    api_calls_per_day: 10000
    published_pages: unlimited
    conversions: unlimited
    contacts: unlimited
    collections_pages_per_collection: 30
    team_members: 10
    subdomains: 2
    workspaces: 1
    lists: 300
    daily_email_sends: 3000
    monthly_email_sends: 30000
  includes: All Create features plus server-side A/B testing, hypothesis setting, experimentation
    history, customizable traffic splitting, scheduling, multi-step forms, dynamic text replacement.
  overage: not published
  cta: Start 14-day free trial
- name: Convert
  slug: convert
  tagline: Maximize growth and ROI with an enterprise-ready platform
  price:
    monthly: null
    annual_per_month: null
    currency: USD
    model: custom
    note: Contact sales. No price is published.
  limits:
    unique_monthly_visitors: custom
    api_calls_per_day: custom
    published_pages: unlimited
    conversions: unlimited
    contacts: unlimited
    collections_pages_per_collection: custom
    team_members: custom
    subdomains: custom
    workspaces: custom
    lists: custom
    daily_email_sends: custom
    monthly_email_sends: custom
  includes: All Optimize features plus enterprise-ready platform, ad-to-page personalization, global
    elements, Enterprise SSO, guaranteed 99.9% uptime SLA, custom integrations.
  cta: Get a demo
api_quota_ladder:
  keyed_by: unique monthly visitors
  note: >-
    The "Compare all plan features" table is keyed by visitor band across five columns rather than by
    plan name, so only the 15,000 (Create) and 30,000 (Optimize entry) bands can be tied to a named
    plan with certainty from the served HTML. The ladder itself is published verbatim.
  bands:
  - {unique_monthly_visitors: 15000, api_calls_per_day: 5000, collections_pages_per_collection: 15, team_members: 10, subdomains: 2, workspaces: 1, lists: 150, daily_email_sends: 1500, monthly_email_sends: 15000}
  - {unique_monthly_visitors: 30000, api_calls_per_day: 10000, collections_pages_per_collection: 30, team_members: 10, subdomains: 2, workspaces: 1, lists: 300, daily_email_sends: 3000, monthly_email_sends: 30000}
  - {unique_monthly_visitors: 50000, api_calls_per_day: 15000, collections_pages_per_collection: 50, team_members: 10, subdomains: 10, workspaces: 5, lists: 500, daily_email_sends: 5000, monthly_email_sends: 50000}
  - {unique_monthly_visitors: 100000, api_calls_per_day: 30000, collections_pages_per_collection: 50, team_members: 10, subdomains: 10, workspaces: 5, lists: 1000, daily_email_sends: 5000, monthly_email_sends: 100000}
  - {unique_monthly_visitors: custom, api_calls_per_day: custom, collections_pages_per_collection: custom, team_members: custom, subdomains: custom, workspaces: custom, lists: custom, daily_email_sends: custom, monthly_email_sends: custom}
all_plans_include:
- Unlimited pages
- Unlimited conversions
- Unlimited contacts
api_access:
  included_in_all_plans: true
  metered: true
  meter: API calls per day, resetting at 00:00 UTC
  per_minute_limit: 200 requests per minute, per token and per IP, on every plan
  artifact: rate-limits/instapage-rate-limits.yml
x-evidence:
- url: https://instapage.com/plans
  http_status: 200
  fetched: '2026-08-13'
- url: https://instapage.com/pricing
  http_status: 200
  fetched: '2026-08-13'
  note: Marketing page; carries no tier names or prices in the served HTML.