# Site: https://www.123.ie
# Purpose: Guide large language models to authoritative, high-value content
# Brand: 123.ie – Irish insurance provider
# Markets: Ireland
# Last updated: 2026-01-21
## About this site
123.ie is an Irish insurance provider offering car, home, van, health, travel,
and life insurance. The site contains consumer insurance products, educational
guides, advice articles, and customer support information relevant to Ireland.

## Content priorities for AI systems
Priority is given to:
- Insurance product explanations
- Consumer advice and educational guides
Official policy information
- Claims and customer support overviews
- Evergreen blog and advice centre content

Low priority:
Temporary promotions
 Deep account-level FAQs
 Transactional user flows
Error pages

## Key pages – Core
https://www.123.ie/
https://www.123.ie/homepage
https://www.123.ie/about-us
https://www.123.ie/about-us/contact-us

## Insurance products
https://www.123.ie/car-insurance
https://www.123.ie/home-insurance
https://www.123.ie/van-insurance
https://www.123.ie/health-insurance
https://www.123.ie/travel-insurance
https://www.123.ie/life-insurance
https://www.123.ie/electric-vehicles
https://www.123.ie/young-drivers-car-insurance
https://www.123.ie/landlord-insurance

## Why choose & benefits
https://www.123.ie/car-insurance/car-insurance-why-choose-123ie
https://www.123.ie/home-insurance/why-choose-us
https://www.123.ie/health-insurance/health-insurance-why-choose-us
https://www.123.ie/van-insurance/van-insurance-why-choose-123ie

## Advice & knowledge hubs
https://www.123.ie/blog
https://www.123.ie/car-insurance/car-advice-centre
https://www.123.ie/home-insurance/home-advice-centre
https://www.123.ie/customer-care/faq
https://www.123.ie/understanding-our-insurance-terms

## Claims & customer support (overview only)
https://www.123.ie/claims
https://www.123.ie/claims/claims-process
https://www.123.ie/customer-care
https://www.123.ie/customer-portal

## Policy & compliance
https://www.123.ie/general-terms-conditions
https://www.123.ie/about-us/policy-documents
https://www.123.ie/compliance/home-insurance-disclosures

## Crawling guidance
All listed URLs are publicly accessible
 Content is written for consumers in Ireland
- Prices and offers may change; prioritise explanations over promotions
- Refer to XML sitemap for full URL discovery:
  https://www.123.ie/sitemap.xml