# Integral Ad Science: The Hidden Cost of MFA Webinar > Integral Ad Science delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and platforms\. Generated by Yoast SEO v27.7, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [Protect Your Brand](https://integralads.com/protect/) - [Accelerate](https://integralads.com/accelerate/) - [Ad Verification](https://integralads.com/latam/soluciones/ad-verification/) - [Home](https://integralads.com/) - [Perform](https://integralads.com/perform/) ## Posts - [Plan Earlier\. Perform Better\. Your 2026 Holiday Guide\.](https://integralads.com/insider/2026-holiday-guide/): The holiday season has become a months\-long, sustained cycle of consumer attention and decision\-making\. With annual U\.S\. holiday retail sales now exceeding $1 trillion, marketers face intense competition and compressed timelines\. This quick\-read guide outlines a practical approach for brands to plan earlier, while maximizing media quality\. - [Votre guide pour capter l'attention des acheteurs tout au long de l'été](https://integralads.com/fr/insider/votre-guide-pour-capter-lattention-des-acheteurs-tout-au-long-de-lete/) - [IASが見た、カンヌライオンズ 2026](https://integralads.com/jp/insider/ias-highlights-cannes-lions-2026/): 今年も、世界最大級の広告・マーケティング業界の祭典「Cannes Lions International Festival of Creativity（カンヌライオンズ）」が開催されました。 IASは、カンヌ各所で開催されたパネルディスカッションやファイヤーサイドチャットへの登壇に加え、世界中の広告主やパートナーとの交流イベントを実施しました。AIが広告・マーケティングのあり方を大きく変えつつある今、メディア品質をいかに広告成果へとつなげるかをテーマに、多くの議論が交わされました。 本記事では、カンヌライオンズ2026で語られた注目のトピックを振り返りながら、広告業界の最新トレンドをご紹介します。 - [How OMD Hong Kong Delivered Automated Campaign Efficiency for a Top Logistics Brand](https://integralads.com/apac/insider/how-omd-hong-kong-delivered-automated-campaign-efficiency-for-a-top-logistics-brand/): Manual DSP optimization is like manual sorting in a cargo warehouse—it slows down operations, drains resources, and causes bottlenecks\. Constantly making manual campaign tweaks creates media waste and delays results\. - [Your guide to capturing high\-intent consumers throughout the full summer season\.](https://integralads.com/uk/insider/your-guide-to-capturing-high-intent-consumers-throughout-the-full-summer-season/) ## Portfolio - [IAS’s 21st Media Quality Report Shows How Proactive Optimization Turns Media Quality into a Performance Engine](https://integralads.com/apac/news/ias-media-quality-report-21st-edition/): Integral Ad Science \(IAS\), a leading global platform connecting AI\-powered media quality to real business outcomes, today released its 21st Edition of its Media Quality Report \(MQR\)\. The report analyzes over 300 billion daily digital interactions, providing the industry's most definitive view of open internet benchmarks, alongside actionable, channel\-specific insights across Connected TV and social, empowering marketers to maximize ROI across the entire media mix\. - [IAS、第21版「メディアクオリティレポート」を発表。積極的な最適化により、メディア品質は広告成果を生み出す原動力へ](https://integralads.com/jp/news/ias、第21版「メディアクオリティレポート」を発表/) - [21° Media Quality Report di IAS: come l'ottimizzazione proattiva trasforma la media quality in un performance engine ](https://integralads.com/it/news/21-media-quality-report-di-ias/) - [El 21º Informe de Calidad de Medios de IAS demuestra cómo la optimización proactiva convierte la calidad de medios en un motor de rendimiento](https://integralads.com/es/news/el-21o-informe-de-calidad-de-medios-de-ias-demuestra-como-la-optimizacion-proactiva-convierte-la-calidad-de-medios-en-un-motor-de-rendimiento/) - [IAS’s 21st Media Quality Report Shows How Proactive Optimization Turns Media Quality into a Performance Engine](https://integralads.com/news/ias-21st-media-quality-report/) ## Categories - [Insights](https://integralads.com/insider/category/resources/insights/) - [Brand Safety \& Suitability](https://integralads.com/insider/category/topics/brand-safety-suitability/) - [Featured](https://integralads.com/insider/category/featured/) - [Topics](https://integralads.com/insider/category/topics/) - [Viewability](https://integralads.com/insider/category/topics/viewability/) ## Tags - [Products](https://integralads.com/insider/tag/products/) - [Media Quality](https://integralads.com/insider/tag/media-quality/) - [Context Control](https://integralads.com/insider/tag/context-control/) - [Brand Suitability](https://integralads.com/insider/tag/brand-suitability/) - [Threat Lab](https://integralads.com/insider/tag/threat-lab/) ## Portfolio categories - [News](https://integralads.com/insider/portfolio-types/news/) - [Press Releases](https://integralads.com/insider/portfolio-types/press-releases/) - [Press Coverage](https://integralads.com/insider/portfolio-types/press-coverage/) - [Copertura Mediatica](https://integralads.com/insider/portfolio-types/copertura-mediatica/) - [Communiqués](https://integralads.com/insider/portfolio-types/communiques/) ## Optional - [Sitemap index](https://integralads.com/sitemap_index.xml)