generated: '2026-08-23'
method: searched
source: https://www.intersection.com/announcement/intersection-opens-extensive-street-level-ooh-network-to-ai-agents-for-planning-and-booking/
name: Intersection Order Management System (OMS) MCP Server
status: announced-beta
summary: >-
  On 2026-05-11 Intersection announced that its AI-powered Order Management System
  (OMS) for out-of-home advertising is reachable by AI agents through an MCP (Model
  Context Protocol) server, naming Claude and ChatGPT as clients. The provider
  describes it as a single API over both digital screens (LinkNYC and the rest of the
  street/transit/air/place-based network) and, in future, static formats, built on the
  IAB Tech Lab OpenDirect 2.0 specification, with real-time availability and pricing
  and human-in-the-loop safeguards before final booking.
deployment:
  mode: remote
  endpoint: null
  install: null
  package: null
  auth: unknown
  verified: searched
deployment_note: >-
  mode is `remote` because the provider describes a server that Claude and ChatGPT
  users connect to, not a package a user installs; there is no npx/pip install line
  anywhere in Intersection's material. The endpoint URL is NOT recorded because
  Intersection does not publish one: the announcement says the platform is "now
  available in beta, with agencies and brands invited to contact Intersection
  directly for access and integration". No endpoint was guessed. Probes of
  mcp.intersection.com, api.intersection.com and oms.intersection.com all return
  NXDOMAIN, ixn.intersection.com resolves but answers no TCP connection, and the
  official MCP registry (registry.modelcontextprotocol.io) returns zero servers for
  "intersection". `verified: searched` records that this is the provider's own public
  claim, not something this pipeline reached and called.
tools:
  status: not-published
  note: >-
    tools/list could not be run because no endpoint is published, so no tool schemas
    were captured. The announcement names four agent-facing capabilities in prose -
    discover inventory, check availability, build media plans, submit campaigns for
    reservation - which are recorded below as capabilities, NOT as tool names. No tool
    names, arguments or input schemas were invented.
capabilities_described:
- discover inventory
- check availability and real-time pricing
- build media plans
- submit campaigns for reservation (human approval required before final booking)
standards:
- id: opendirect-2.0
  name: IAB Tech Lab OpenDirect 2.0
  basis: provider announcement
  evidence: https://www.intersection.com/announcement/intersection-opens-extensive-street-level-ooh-network-to-ai-agents-for-planning-and-booking/
scale_claimed:
  digital_screens: 7000
  markets: 13
  static_panels: future
x-evidence:
- url: https://www.intersection.com/announcement/intersection-opens-extensive-street-level-ooh-network-to-ai-agents-for-planning-and-booking/
  status: 200
  fetched: '2026-08-23'
- url: https://registry.modelcontextprotocol.io/v0/servers?search=intersection
  status: 200
  result: '{"servers":[],"metadata":{"count":0}}'
  fetched: '2026-08-23'