specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: Iterable
providerId: iterable
created: '2026-05-04'
# Provenance stamped 2026-08-11: this artifact was written by the API Evangelist
# bulk sweep dated 2026-05-04, not harvested from the provider. See roadmap#35.
method: generated
modified: '2026-08-13'
reconciled: true
tags:
  - Marketing Automation
  - Cross-Channel Marketing
description: Iterable per-MAU pricing across Growth / Premier / Enterprise (custom contracts).
sources:
  - https://www.iterable.com/pricing/
plan_count: 3
provenance_check:
  checked: '2026-08-13'
  finding: >-
    Iterable publishes no public pricing page. The source cited by the 2026-05-04 bulk sweep now
    returns 404, as does every obvious variant, and Iterable's own llms.txt routes buyers to
    Contact Sales instead. The tiers and price bands below are therefore NOT provider-published
    figures — treat them as unverified third-party estimates, not a Plans artifact harvested from
    Iterable. Left in place rather than deleted, but not upgraded to method: searched.
  evidence:
    - url: https://www.iterable.com/pricing/
      status: 404
    - url: https://iterable.com/pricing/
      status: 404
    - url: https://iterable.com/pricing
      status: 404
    - url: https://iterable.com/contact-sales/
      status: 200
plans:
  - id: iterable-growth
    name: Growth
    type: enterprise
    description: $3,000-$5,000/mo for 10K-50K MAUs (annual).
    entries:
      - label: Monthly base
        name: base
        type: subscription
        metric: month
        limit: -1
        timeFrame: month
        geo: global
        unit: 1
        price: 3000.00-5000.00
        userMultiplied: false
      - label: MAUs included
        name: mau
        type: quota
        metric: MAU
        limit: 50000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
    elements:
      - name: Email + Push
      - name: SMS
      - name: In-app messaging
      - name: Workflows
      - name: Annual contracts
  - id: iterable-premier
    name: Premier
    type: enterprise
    description: $6,000-$15,000/mo for 50K-200K MAUs.
    entries:
      - label: Monthly base
        name: base
        type: subscription
        metric: month
        limit: -1
        timeFrame: month
        geo: global
        unit: 1
        price: 6000.00-15000.00
        userMultiplied: false
      - label: MAUs included
        name: mau
        type: quota
        metric: MAU
        limit: 200000
        timeFrame: month
        geo: global
        unit: 1
        price: '0.00'
        userMultiplied: false
    elements:
      - name: All Growth features
      - name: Web push
      - name: Direct mail
      - name: AI Optimization
      - name: Advanced segmentation
  - id: iterable-enterprise
    name: Enterprise
    type: enterprise
    description: From $20,000/mo for 200K+ MAUs.
    entries:
      - label: Monthly base
        name: base
        type: subscription
        metric: month
        limit: -1
        timeFrame: month
        geo: global
        unit: 1
        price: 20000.00+
        userMultiplied: false
      - label: MAUs
        name: mau
        type: quota
        metric: MAU
        limit: -1
        timeFrame: month
        geo: global
        unit: 1
        price: scales
        userMultiplied: false
    elements:
      - name: Dedicated CSM
      - name: Custom integrations
      - name: Volume discounts
      - name: Multi-year savings
x-canonical:
  generated: '2026-10-08'
  vocabulary: all/0-working/economics/plans-canonical.yml
  models:
  - subscription
  units:
  - active-user
  - period
  plans:
  - name: Growth
    access: enterprise
    model: subscription
    model_how: derived
    units:
    - active-user
    - period
    periods:
    - month
  - name: Premier
    access: enterprise
    model: subscription
    model_how: derived
    units:
    - active-user
    - period
    periods:
    - month
  - name: Enterprise
    access: enterprise
    model: subscription
    model_how: derived
    units:
    - active-user
    - period
    periods:
    - month