specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Kinde
providerId: kinde
created: '2026-05-22'
modified: '2026-05-22'
reconciled: true
tags:
  - FinOps
  - FOCUS
  - Identity
  - Authentication
  - Developer Platform
description: >-
  FOCUS-aligned FinOps profile for Kinde. Kinde charges a flat monthly fee per Business with progressively
  higher MAU / MAO ceilings and feature unlocks at each tier; M2M tokens are an additional usage meter on
  the Free tier and a configurable allocation on paid tiers. Customers should track Business-level spend,
  MAU growth, and M2M token volume to forecast tier transitions.
sources:
  - https://kinde.com/pricing/
  - https://docs.kinde.com/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Kinde
serviceCategory: Identity
billingModel:
  pricingCategory: Tiered flat-rate + usage overage
  billingFrequency: Monthly
  billingCurrency: USD
focusColumns:
  ServiceName: Kinde
  ServiceCategory: Identity
  ProviderName: Kinde
  PublisherName: Kinde
  BillingCurrency: USD
meters:
  - name: monthly_active_users
    unit: MAU
    aggregation: max
    notes: Each distinct user who signs in during the billing month counts as one MAU.
  - name: monthly_active_organizations
    unit: MAO
    aggregation: max
    notes: Each org with at least one signed-in member during the month counts as one MAO.
  - name: m2m_tokens_issued
    unit: token
    aggregation: sum
    notes: Free plan includes 2,000 per month; paid plans expand the allocation.
  - name: webhooks_per_environment
    unit: webhook
    aggregation: max
  - name: feature_flags
    unit: flag
    aggregation: max
  - name: custom_roles
    unit: role
    aggregation: max
  - name: environments
    unit: environment-month
    aggregation: max
principles:
  - name: Visibility
    description: Track Kinde MAU and M2M token volume month over month per Business.
  - name: Allocation
    description: Tag Kinde spend to the product line / customer segment it powers (consumer vs B2B).
  - name: Optimization
    description: Right-size the tier; deprovision unused environments and webhooks; consolidate roles.
  - name: Accountability
    description: Set MAU growth alerts before crossing the 10,500 Free threshold; review quarterly.
recommendedKPIs:
  - kpi: Cost per MAU
    formula: total_monthly_cost / monthly_active_users
  - kpi: M2M token utilisation
    formula: m2m_tokens_issued / m2m_tokens_included
  - kpi: Active environments
    formula: count(environments_with_traffic)