slug: klaviyo
provider: Klaviyo
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Telecommunications
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 9
edges:
- tag: Segments
  spec_file: klaviyo-segments-api-openapi.yml
  capability_id: BC-420.20
  capability_id_l1: BC-420
  capability_name: Customer Segmentation Management
  confidence: 0.88
  evidence: POST /api/segments Create Segment; GET /api/segments/{id}/profiles Get Profiles for Segment;
    schemas ProfilePredictiveAnalyticsStringFilter, HasEmailMarketingConsent
  reason: The surface creates and maintains rule-based segments of customer profiles with filter conditions
    and resolves segment membership — directly customer segmentation for treatment/targeting.
- tag: Data Privacy
  spec_file: klaviyo-data-privacy-api-openapi.yml
  capability_id: BC-130.50
  capability_id_l1: BC-130
  capability_name: Privacy & Data Protection Management
  confidence: 0.85
  evidence: POST /api/data-privacy-deletion-jobs  request_profile_deletion  Request Profile Deletion
  reason: Endpoint executes data-subject deletion requests against customer profiles, which is the operational
    realisation of privacy/data-protection (right to erasure) obligations.
- tag: Flows
  spec_file: klaviyo-flows-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.85
  evidence: POST /api/flows  create_flow; GET /api/flow-messages/{id}  get_flow_message; SegmentTrigger,
    TimeDelayAction
  reason: Flows are triggered automated marketing message sequences with actions, delays and segment triggers
    — marketing automation, i.e. Digital Marketing Management.
- tag: Profiles
  spec_file: klaviyo-profiles-api-openapi.yml
  capability_id: BC-420.10
  capability_id_l1: BC-420
  capability_name: Customer Data Management
  confidence: 0.85
  evidence: POST /api/profiles  create_profile; POST /api/profile-bulk-import-jobs  bulk_import_profiles;
    HasEmailMarketingConsent
  reason: CRUD, bulk import and suppression of customer profiles with identifiers and consent state —
    the customer master/golden-record surface of the CDP.
- tag: Coupons
  spec_file: klaviyo-coupons-api-openapi.yml
  capability_id: BC-440.30
  capability_id_l1: BC-440
  capability_name: Discount & Promotion Management
  confidence: 0.8
  evidence: POST /api/coupons  create_coupon; POST /api/coupon-code-bulk-create-jobs  bulk_create_coupon_codes
  reason: Operations create and manage coupons and coupon codes at scale — promotional discount instruments
    issued to customers, matching Discount & Promotion Management.
- tag: Forms
  spec_file: klaviyo-forms-api-openapi.yml
  capability_id: BC-400.40
  capability_id_l1: BC-400
  capability_name: Demand Generation Management
  confidence: 0.75
  evidence: POST /api/forms  create_form; schemas 'FormSubscribeFilter'-style 'SubscribeViaWhatsAppProperties',
    'ResendOptInCode'
  reason: Klaviyo forms are signup/opt-in capture forms with subscribe and opt-in properties — lead capture
    for demand generation.
- tag: Reporting
  spec_file: klaviyo-reporting-api-openapi.yml
  capability_id: BC-400.50
  capability_id_l1: BC-400
  capability_name: Marketing Operations Management
  confidence: 0.75
  evidence: POST /api/campaign-values-reports  query_campaign_values; POST /api/flow-series-reports  query_flow_series
  reason: Reports measure campaign, flow, form and segment performance — marketing measurement, which
    sits under Marketing Operations Management.
- tag: Campaigns
  spec_file: klaviyo-campaigns-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.72
  evidence: POST /api/campaigns — "Create Campaign"; "Get Campaign Send Job"; "Cancel Campaign Send";
    MobilePushMessageStandardDefinition
  reason: Creation, scheduling, sending and cancellation of email/SMS/mobile-push marketing campaigns
    with recipient estimation — marketing automation execution. Digital Marketing Management is the closest
    L2, though Demand Generation is a plausible alternative, hence not maximal confidence.
- tag: Lists
  spec_file: klaviyo-lists-api-openapi.yml
  capability_id: BC-420.20
  capability_id_l1: BC-420
  capability_name: Customer Segmentation Management
  confidence: 0.7
  evidence: POST /api/lists/{id}/relationships/profiles  add_profiles_to_list  Add Profiles to List
  reason: Lists group customer profiles into audiences used for targeting, which corresponds to customer
    segmentation/audience management rather than pure master data.