{
  "$schema": "https://json-schema.org/draft/2020-12/schema",
  "$id": "#/components/schemas/PredictiveAnalytics",
  "title": "PredictiveAnalytics",
  "type": "object",
  "properties": {
    "historic_clv": {
      "description": "Total value of all historically placed orders",
      "type": "number",
      "example": 93.87,
      "nullable": true
    },
    "predicted_clv": {
      "description": "Predicted value of all placed orders in the next 365 days",
      "type": "number",
      "example": 27.24,
      "nullable": true
    },
    "total_clv": {
      "description": "Sum of historic and predicted CLV",
      "type": "number",
      "example": 121.11,
      "nullable": true
    },
    "historic_number_of_orders": {
      "description": "Number of already placed orders",
      "type": "number",
      "example": 2,
      "nullable": true
    },
    "predicted_number_of_orders": {
      "description": "Predicted number of placed orders in the next 365 days",
      "type": "number",
      "example": 0.54,
      "nullable": true
    },
    "average_days_between_orders": {
      "description": "Average number of days between orders (None if only one order has been placed)",
      "type": "number",
      "example": 189,
      "nullable": true
    },
    "average_order_value": {
      "description": "Average value of placed orders",
      "type": "number",
      "example": 46.94,
      "nullable": true
    },
    "churn_probability": {
      "description": "Probability the customer has churned",
      "type": "number",
      "example": 0.89,
      "nullable": true
    },
    "expected_date_of_next_order": {
      "description": "Expected date of next order, as calculated at the time of their most recent order",
      "type": "string",
      "format": "date-time",
      "example": "2022-11-08T00:00:00+00:00",
      "nullable": true
    },
    "ranked_channel_affinity": {
      "description": "List of channels ranked by their predicted effectiveness for this profile, with the best channel being listed first at index 0",
      "type": "array",
      "items": {
        "type": "string",
        "enum": [
          "email",
          "push",
          "sms",
          "whatsapp"
        ],
        "description": "Enum for channel name return values used in the V3 API for channel affinity for the field `ranked_channel_affinity`."
      },
      "example": [
        "sms",
        "email",
        "push"
      ],
      "nullable": true
    }
  }
}