specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Knock
providerId: knock-app
created: '2026-05-25'
modified: '2026-05-25'
reconciled: true
tags:
  - FinOps
  - FOCUS
  - Notifications
  - Messaging
  - Cost Management
description: |
  FOCUS-aligned FinOps definition for Knock notifications infrastructure. Knock meters on
  messages sent, guide active users, and AI agent credits, with included volume on each
  paid plan and per-unit overage thereafter. Enterprise plans support monthly notified
  user pricing.
sources:
  - https://knock.app/pricing
  - https://docs.knock.app/getting-started/what-is-knock
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Knock Labs
billingModel:
  pricingCategory: Subscription + Usage-Based
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
    - Subscription
    - Usage
    - Tax
    - Credit
  primaryUnit: message
  secondaryUnits:
    - active_user
    - credit
focusColumns:
  ServiceName: Knock
  ServiceCategory: Communication Services
  ProviderName: Knock
  PublisherName: Knock Labs
  InvoiceIssuerName: Knock Labs
  PricingCategory: Subscription + Usage-Based
  PricingUnit: message
  BillingCurrency: USD
meters:
  - name: messages_sent
    unit: message
    aggregation: sum
    dimensions:
      - environment
      - workflow
      - channel_type
      - provider
      - tenant
    description: A message successfully sent to a single user on a single channel via a
      workflow run or broadcast.
  - name: guide_active_users
    unit: active_user
    aggregation: count_distinct
    dimensions:
      - environment
      - guide
      - tenant
    description: A user who sees at least one guide in the calendar month.
  - name: ai_agent_credits
    unit: credit
    aggregation: sum
    dimensions:
      - environment
      - workflow
      - model
    description: Credits consumed by AI agent function steps inside a workflow.
chargeRules:
  - meter: messages_sent
    appliesTo:
      - knock-starter
      - knock-enterprise
    includedVolume: 50000
    overagePrice: '0.005'
    overageUnit: message
  - meter: guide_active_users
    appliesTo:
      - knock-starter
      - knock-enterprise
    includedVolume: 2500
    overagePrice: '0.05'
    overageUnit: active_user
  - meter: ai_agent_credits
    appliesTo:
      - knock-developer
      - knock-starter
      - knock-enterprise
    includedVolume: 2000
    overagePrice: '0.01'
    overageUnit: credit
reporting:
  - api: Knock Dashboard
    type: dashboard
  - api: Stream analytics to Segment
    type: stream
  - api: Stream observability data to Datadog
    type: stream
  - api: Stream analytics to data warehouse
    type: warehouse