specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Koala
providerId: koala-io
created: '2026-07-01'
modified: '2026-07-01'
reconciled: false
tags:
- Buyer Intent
- Enrichment
- Go-to-Market
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Koala spend. Koala is a subscription SaaS product rather than a
  metered per-call API, so cost is driven by the plan tier, number of seats, the
  volume of identified visitors, and consumption of enrichment credits (Clearbit
  Reveal/Enrich and ZoomInfo). The pixel and the collection/deletion APIs carry
  no separate per-request charge. Cost optimization is about matching the plan
  to identified-visitor volume and controlling enrichment-credit burn, not about
  per-token or per-call rate shopping.
notes: >-
  Koala does not expose a usage-metered billing API for its endpoints. Track
  spend via the subscription invoice plus in-app credit usage. Verify credit
  allotments and overage behavior with Koala during reconciliation.
sources:
- https://getkoala.com/pricing
- https://getkoala.com/docs/admin-guides/credits-faq
- https://getkoala.com/docs/automations/credits
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Koala
serviceCategory: Analytics and Sales Intelligence
billingModel:
  pricingCategory: Subscription
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Usage
  - Purchase
meters:
- name: subscription_seats
  description: Paid seats on the workspace plan.
  unit: seats
  aggregation: max
  dimensions:
  - account
  - plan
- name: identified_visitors
  description: De-anonymized/identified visitors counted toward the plan limit.
  unit: visitors
  aggregation: sum
  dimensions:
  - account
  - plan
- name: enrichment_credits
  description: Credits consumed for company/person enrichment (Reveal/Enrich, ZoomInfo).
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - source
- name: automation_credits
  description: Credits consumed by auto-outbound and automation actions.
  unit: credits
  aggregation: sum
  dimensions:
  - account
  - automation
principles:
- name: Visibility
  description: Review the subscription invoice and in-app credit usage; watch identified-visitor volume against plan caps.
- name: Allocation
  description: Attribute seats, visitor volume, and enrichment credits to the teams/campaigns driving them.
- name: Optimization
  description: Right-size the plan to actual identified-visitor volume; scope enrichment to accounts that matter; avoid burning automation credits on low-intent traffic.
- name: Accountability
  description: Assign an owner for the Koala subscription and review credit burn and tier fit each renewal.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com