specification: FinOps Framework
specificationVersion: '1.0'
provider: Koala
providerId: koala
name: Koala FinOps
description: >
  FinOps profile for Koala's intent data platform. Koala uses a credit-based
  metered billing model where credits are consumed for company deanonymization,
  contact enrichment, and signal processing. Monthly credit allocations are
  determined by plan tier, with overage or custom volume available on Business
  plans. Teams should monitor credit consumption to avoid unexpected costs and
  align usage with pipeline generation ROI.
created: '2026-06-12'
modified: '2026-06-12'
billingModel: metered
billingInterval: monthly
currency: USD
pricingUrl: https://getkoala.com/pricing
focusColumns:
  - BilledCost
  - ConsumedQuantity
  - ConsumedUnit
  - ResourceName
  - ServiceName
  - SkuPriceId
  - SubAccountId
meters:
  - name: Credits
    description: >
      Universal credit unit consumed for all Koala platform actions including
      company deanonymization, people and company enrichment, email enrichment,
      and identity graph lookups. Credits reset monthly on the billing cycle.
    unit: credits
    granularity: monthly
    dimensions:
      - name: action_type
        description: Type of platform action consuming credits
        values:
          - company_deanonymization
          - contact_enrichment
          - email_enrichment
          - company_enrichment
    tiers:
      - planName: Free
        includedUnits: 100
        overageRate: null
        timeFrame: month
      - planName: Starter
        includedUnits: 1000
        overageRate: null
        timeFrame: month
      - planName: Growth
        includedUnits: 5000
        overageRate: null
        timeFrame: month
      - planName: Business
        includedUnits: 0
        overageRate: null
        timeFrame: month
        note: Custom volume negotiated with Koala sales team

  - name: Webhook Deliveries
    description: >
      Outbound webhook notifications sent from Koala automation workflows
      to external endpoints. Applicable to Growth and above.
    unit: webhook_deliveries
    granularity: monthly
    tiers:
      - planName: Growth
        includedUnits: 1000
        overageRate: null
        timeFrame: month
      - planName: Business
        includedUnits: 0
        timeFrame: month
        note: Custom limits

  - name: Additional Seats
    description: >
      User seats beyond the base allocation included in each plan tier.
    unit: seats
    granularity: monthly
    note: >
      Additional seat pricing requires contacting Koala sales. Base allocations
      are 2 seats (Free/Starter), 3 seats (Growth), and custom (Business).

principles:
  - name: Visibility
    description: >
      Monitor monthly credit consumption in the Koala dashboard to understand
      which enrichment and deanonymization actions drive the most credit usage.
      Align credit spend to high-value accounts in the ICP to maximize ROI on
      intent data investment.
    actions:
      - Review credit usage reports in Koala settings monthly
      - Segment credit consumption by action type (deanonymization vs enrichment)
      - Track pipeline influenced by Koala signals vs credit cost

  - name: Optimization
    description: >
      Reduce unnecessary credit consumption by filtering enrichment actions to
      ICP-matching accounts only. Use Koala's ICP scoring to gate enrichment
      triggers and avoid spending credits on low-fit visitors.
    actions:
      - Configure ICP filters before enabling automated enrichment workflows
      - Use server-side batch API to deduplicate events before submission
      - Review auto-prospecting targets monthly to remove stale or irrelevant accounts
      - Evaluate plan tier against actual monthly credit consumption quarterly

  - name: Accountability
    description: >
      Assign Koala seat access to active GTM team members only. Regularly
      audit seats and remove access for users who are no longer active to
      stay within seat limits and control costs on Business plan seat charges.
    actions:
      - Audit active seats quarterly
      - Document which teams own which automation workflows and their credit impact
      - Include Koala credits in overall GTM tool budget tracking