spec: FinOps Framework 1.0
provider: Landbot
providerId: landbot
created: 2026-06-12
modified: 2026-06-12
url: https://landbot.io/pricing

billingModel: subscription-plus-metered
description: >-
  Landbot uses a subscription-based billing model with a base plan fee covering
  monthly quotas for chats, AI chats, and seats. Overages beyond plan quotas are
  charged at metered per-unit rates. WhatsApp messaging incurs additional variable
  costs based on Meta's WhatsApp Business API message pricing.

focusColumns:
  - ChargeType: Usage
  - BillingCurrency: EUR
  - BillingPeriodStart: Monthly
  - BillingPeriodEnd: Monthly
  - ServiceName: Landbot
  - ResourceType: ChatBot
  - Region: Global

meters:
  - name: Web & Messenger Chats
    unit: chat
    description: >-
      A conversation session on website widget or messenger channel.
      Each plan includes a monthly quota; overages billed at €25 per 500 chats.
    plans:
      - plan: Sandbox
        includedUnits: 100
        overageRate: null
      - plan: Starter
        includedUnits: 500
        overageRate: 0.05
        overageCurrency: EUR
        overageUnit: per chat (€25/500)
      - plan: Pro
        includedUnits: 2500
        overageRate: 0.05
        overageCurrency: EUR
        overageUnit: per chat (€25/500)
      - plan: Business
        includedUnits: custom
        overageRate: negotiated

  - name: AI Chats
    unit: ai-chat
    description: >-
      A conversation session handled by Landbot AI agents. Billed separately
      from standard chats at €0.10 per AI chat beyond the included quota.
    plans:
      - plan: Sandbox
        includedUnits: 0
        overageRate: null
      - plan: Starter
        includedUnits: 100
        overageRate: 0.10
        overageCurrency: EUR
        overageUnit: per AI chat
      - plan: Pro
        includedUnits: 300
        overageRate: 0.10
        overageCurrency: EUR
        overageUnit: per AI chat
      - plan: Business
        includedUnits: 1000
        overageRate: 0.10
        overageCurrency: EUR
        overageUnit: per AI chat

  - name: WhatsApp Service Messages
    unit: message
    description: >-
      Messages sent or received via WhatsApp Business API. Billed at €0.05 per
      message beyond the plan quota, plus Meta's WhatsApp Business API fees
      which vary by country and message category.
    plans:
      - plan: WhatsApp Pro
        includedUnits: 10000
        overageRate: 0.05
        overageCurrency: EUR
        overageUnit: per message (plus Meta fees)
      - plan: WhatsApp Business
        includedUnits: custom
        overageRate: negotiated

  - name: Seats
    unit: seat
    description: >-
      User seats for accessing the Landbot platform. Additional seats beyond
      the plan allocation are billed at €20-25 per seat per month.
    plans:
      - plan: Starter
        includedUnits: 2
        overageRate: 20
        overageCurrency: EUR
        overageUnit: per seat per month
      - plan: Pro
        includedUnits: 3
        overageRate: 25
        overageCurrency: EUR
        overageUnit: per seat per month
      - plan: Business
        includedUnits: 5
        overageRate: negotiated

  - name: WhatsApp Business Numbers
    unit: number
    description: >-
      WhatsApp Business phone numbers connected to Landbot. Additional numbers
      beyond plan allocation cost €100 per number per month.
    overageRate: 100
    overageCurrency: EUR
    overageUnit: per number per month

principles:
  - name: Visibility
    description: >-
      Costs are spread across subscription fees, AI chat overages, WhatsApp message
      overages, seat overages, and Meta fees. Full cost visibility requires tracking
      multiple meters across the billing dashboard.
  - name: Optimization
    description: >-
      Choose the annual billing option for a 20% discount. Match plan tier to
      actual monthly chat and AI chat volumes to avoid overage charges. Monitor
      AI chat consumption separately as it is billed independently.
  - name: Accountability
    description: >-
      Seat-based allocation maps costs to teams or users. Chat quotas should be
      tracked against plan limits to predict overage costs before month end.
  - name: Forecasting
    description: >-
      WhatsApp deployments carry variable cost risk due to Meta's message pricing
      layered on top of Landbot's per-message overages. Forecast based on expected
      conversation volume, session length, and channel mix.