# Latana

> Latana is a Berlin-based brand tracking and consumer-insights platform. It measures brand
> awareness, perception, consideration and ad awareness by collecting non-incentivized
> micro-surveys through advertising placements rather than incentivized survey panels, then
> applying Bayesian modelling and machine-learning quality assurance to project results onto
> real-world populations. Customers include Unilever, Amazon, IKEA, Uber, PVH and Emma Sleep.
> Latana is backed by Balderton Capital.

## Status

- No public API. As of 2026-08-12 Latana publishes no developer portal, API reference,
  OpenAPI description, AsyncAPI, GraphQL schema, MCP server, agent card, `llms.txt`,
  `/.well-known/` document, SDK, CLI or public Postman collection. There is no developer or
  API page anywhere in the 59-URL sitemap, and `api.`, `docs.`, `developer.`, `status.` and
  `trust.` subdomains do not resolve.
- An API exists but is not published. `back.latana.com` is a Rails backend serving the
  `app.latana.com` dashboard over `/api/v2/*` and `/api/v3/*`. Its reference endpoint,
  `https://back.latana.com/api-docs`, returns HTTP 401 with `WWW-Authenticate: Basic` — the
  contract is written down, it is simply not readable without credentials. API Evangelist
  does not reconstruct or publish contracts from a vendor's private application traffic, so
  no OpenAPI is recorded for Latana. `back.latana.com/mcp` answers a JSON-RPC 2.0
  `-32601 Endpoint not found` envelope to `tools/list`; it is a generic JSON-RPC router, not
  an MCP server.
- Latana runs an LLM agent surface. `llmagent.latana.com` identifies itself as the "Data
  Assistant Streaming Server" and backs the in-product data assistant and the Latana Slack
  bot. It publishes no tool manifest, agent card or schema.
- The Latana Slack app is the only announced programmatic surface. It is provisioned by the
  Customer Success team on request (cs@latana.com) rather than self-serve, and authorises
  through Slack's OAuth with the scopes `app_mentions:read`, `channels:history`,
  `chat:write`, `im:history`, `im:read`, `users:read`. Those are Slack's scopes, not
  Latana-issued ones.
- Delivery is otherwise through the dashboard at app.latana.com plus CSV export.

## Product

- [How it works — data collection](https://www.latana.com/how-it-works/data-collection-methods): Ad-based, non-incentivized sampling.
- [How it works — data processing](https://www.latana.com/how-it-works/data-processing): Quality assurance and modelling of collected responses.
- [How it works — data interpretation](https://www.latana.com/how-it-works/data-interpretation): Turning modelled results into brand insights.
- [Ad awareness tracking](https://www.latana.com/solutions/ad-awareness-tracking)
- [Brand health tracking](https://www.latana.com/solutions/brand-health-tracking)
- [Competitor benchmarking](https://www.latana.com/solutions/competitor-benchmarking)
- [Purchase funnel tracking](https://www.latana.com/solutions/purchase-funnel)
- [Brand strategy and planning](https://www.latana.com/solutions/brand-strategy-and-planning)

## Access

- [Log in](https://app.latana.com/login): The Latana dashboard.
- [Pricing](https://www.latana.com/pricing): Priced per market per year, users unlimited —
  Essential EUR 7,900 (4 brands, 2 segments, up to 25k interviews/brand/market/year), Pro
  EUR 18,900 (6 brands, 3 segments, up to 50k interviews), Custom on request (up to 50
  brands, 10 segments, up to 100k interviews/market/year). 12-month contract minimum.
- [Book a demo](https://resources.latana.com/book-demo/): The only self-serve intake path.
- Slack app access: cs@latana.com (Customer Success provisions it).

## Resources

- [Articles](https://www.latana.com/resources): Research and brand-tracking articles.
- [Case studies](https://www.latana.com/case-studies)
- [Guides](https://www.latana.com/guides/5-ways-to-improve-data-quality-in-brand-tracking)
- [Press room](https://www.latana.com/press-room)

## Company

- [About Latana](https://www.latana.com/about-us)
- [Our team](https://www.latana.com/our-team)
- [Careers](https://www.latana.com/careers)
- [Terms and conditions](https://www.latana.com/legal-terms/terms-and-conditions)
- [Privacy policy](https://www.latana.com/legal-terms/privacy-policy)
- [Impressum](https://www.latana.com/legal-terms/impressum)

## API Evangelist

- [APIs.json](https://raw.githubusercontent.com/api-evangelist/latana/refs/heads/main/apis.yml): This provider's machine-readable index.
- [Domain security probe](https://raw.githubusercontent.com/api-evangelist/latana/refs/heads/main/security/latana-domain-security.yml)
- [Well-known probe](https://raw.githubusercontent.com/api-evangelist/latana/refs/heads/main/well-known/latana-well-known.yml): Verified absence across every Latana host.
- [Plans and pricing](https://raw.githubusercontent.com/api-evangelist/latana/refs/heads/main/plans/latana-plans-pricing.yml)
- [Rate limits](https://raw.githubusercontent.com/api-evangelist/latana/refs/heads/main/rate-limits/latana-rate-limits.yml): Verified zero — no public API to limit.
- [Packages](https://raw.githubusercontent.com/api-evangelist/latana/refs/heads/main/packages/latana-packages.yml): No first-party SDK in any registry.
- [Conformance](https://raw.githubusercontent.com/api-evangelist/latana/refs/heads/main/conformance/latana-conformance.yml): GDPR asserted; no named certification published.