generated: '2026-08-12'
method: searched
source: https://www.latana.com/pricing
notes: >-
  Latana publishes real, named, numerically-priced tiers on its public pricing page — unusual
  for enterprise brand-tracking software, and the reason this artifact is `searched` rather
  than a "contact us" zero. Pricing is per MARKET per YEAR, not per seat: users are unlimited
  on every tier and the billable unit is the country/market being tracked. There is no API,
  call-volume or data-export component to any tier — the quota unit is interviews collected
  per brand per market per year. Contract minimum is 12 months; trial access is offered
  without an annual commitment.
currency: EUR
billing_period: year
billing_unit: per market per year
contract_minimum_months: 12
plan_count: 3
plans:
- name: Essential
  price: 7900
  currency: EUR
  billing_period: year
  billing_unit: per market per year
  included:
    brands: 4
    custom_segments: 2
    markets_available: 150+
    interviews: Up to 25,000 per brand per market per year
    update_frequency: monthly
    users: unlimited
  features:
  - Dashboard access
  - Segmentation with margin-of-error visibility
  - Dedicated support
  overage: >-
    No published overage rate. Additional modules, brands or segmentations are sold as add-ons
    at a price not published on the page.
- name: Pro
  price: 18900
  currency: EUR
  billing_period: year
  billing_unit: per market per year
  included:
    brands: 6
    custom_segments: 3
    markets_available: 150+
    interviews: Up to 50,000 per brand per market per year
    update_frequency: monthly with deep segmentation
    users: unlimited
  features:
  - Funnel metrics
  - Trend-line models
  - KPI predictions
  - Dedicated research team support
  overage: >-
    No published overage rate. Additional modules, brands or segmentations are sold as add-ons
    at a price not published on the page.
- name: Custom
  price: null
  price_note: Upon request
  currency: EUR
  billing_period: year
  billing_unit: per market per year
  included:
    brands: Up to 50
    custom_segments: Up to 10
    markets_available: 150+ countries, territories, cities and regions
    interviews: Up to 100,000 per market per year
    users: unlimited
  features:
  - Flexible KPI additions
  - Dedicated research and data-science support
  overage: Negotiated; not published.
api_access:
  included_in_any_tier: false
  note: >-
    No tier lists API access, data-export volume, webhook delivery or developer entitlements.
    The Latana Slack app is provisioned by the Customer Success team on request
    (cs@latana.com) rather than being attached to a tier.