specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: Leanplum
providerId: leanplum
created: '2026-07-03'
modified: '2026-07-03'
reconciled: false
tags:
- Mobile Marketing
- Customer Engagement
- Messaging
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of Leanplum (Leanplum by CleverTap) spend. Leanplum is an
  enterprise, sales-led SaaS platform with no public per-unit pricing; cost is a
  negotiated annual subscription scoped to tracked/active users, message volume,
  and enabled channels (push, in-app, email, web). The REST API is included in
  the subscription, but usage carries a metering dimension: each unique user
  lookup in an API request is a billable API call, so high-volume server-side
  integrations affect cost. Following the 2022 CleverTap acquisition, invoicing
  and renewals increasingly flow through CleverTap as accounts migrate onto the
  CleverTap platform.
notes: >-
  Per-unit rates are not public and are not reconciled here; obtain a quote from
  Leanplum/CleverTap. The main controllable API cost driver is billable unique
  user lookups - batch efficiently with multi and avoid redundant per-user calls.
  Confirm whether the billing entity is Leanplum or CleverTap for the account.
sources:
- https://www.leanplum.com
- https://docs.leanplum.com/reference/batching-requests
- https://clevertap.com/blog/clevertap-welcomes-leanplum/
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: Leanplum (CleverTap)
serviceCategory: Marketing and Customer Engagement
billingModel:
  pricingCategory: Subscription-Based
  billingFrequency: Annual
  billingCurrency: USD
  chargeCategories:
  - Purchase
  - Usage
focusColumns:
  ServiceName: Leanplum
  ServiceCategory: Marketing and Customer Engagement
  ProviderName: Leanplum
  PublisherName: CleverTap
  InvoiceIssuerName: CleverTap
  BillingCurrency: USD
  ChargeCategory: Purchase
  PricingCategory: Subscription-Based
meters:
- name: tracked_users
  description: Monthly tracked / active users, the primary contract sizing dimension.
  unit: users
  aggregation: max
  dimensions:
  - account
  - app
- name: messages_sent
  description: Push, in-app, email, and web messages delivered via sendMessage and campaigns.
  unit: messages
  aggregation: sum
  dimensions:
  - account
  - app
  - channel
- name: billable_user_lookups
  description: Unique user lookups in API requests; each unique lookup is a billable API call.
  unit: lookups
  aggregation: sum
  dimensions:
  - account
  - app
- name: data_export_volume
  description: Volume of raw data exported via exportData / exportReport jobs.
  unit: records
  aggregation: sum
  dimensions:
  - account
  - app
principles:
- name: Visibility
  description: Track tracked-user counts, message volume by channel, and billable unique user lookups per app so platform cost drivers are visible.
- name: Allocation
  description: Map apps and campaigns to teams/products so subscription and messaging costs allocate to the owning cost center.
- name: Optimization
  description: Batch API work with multi (up to 50 users / 500 actions) to minimize billable unique user lookups; prune inactive users to control tracked-user sizing; scope exports to needed date ranges.
- name: Accountability
  description: Review the annual subscription against actual tracked users and message volume at renewal; confirm the billing entity (Leanplum vs CleverTap) and migration status.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com