specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: Leanplum
providerId: leanplum
created: '2026-07-03'
modified: '2026-08-13'
generated: '2026-08-13'
method: searched
source: https://clevertap.com/pricing/
plan_count: 2
reconciled: false
tags:
- Mobile Marketing
- Customer Engagement
- Messaging
- A/B Testing
- Plans
description: >-
  Leanplum (Leanplum by CleverTap) does not publish public self-serve pricing.
  It is sold as an enterprise mobile marketing and engagement platform through
  a sales-led motion, with plans scoped to monthly tracked/active users,
  message volume, channels enabled (push, in-app, email, web), and data
  retention/export needs. Since the 2022 CleverTap acquisition, commercial terms
  and renewals are increasingly handled through CleverTap as customers are
  migrated onto the CleverTap platform. The REST API itself is included with a
  platform subscription rather than priced separately, though multi/user lookups
  are metered as billable API calls.
notes: >-
  Re-checked 2026-08-13. There is no Leanplum-branded pricing page left:
  https://www.leanplum.com/pricing returns 200 after redirecting to
  https://clevertap.com/pricing/, so the pricing surface for the brand is now
  CleverTap's. That page publishes ONE self-serve tier — Essentials, listed at
  Rs.600/month promotional (from Rs.6,000/month), banded by MAU from 5,000 to
  100,000+, with a 30-day free trial — and two contact-sales tiers (Advanced,
  Cutting Edge) plus unpriced add-on modules (WhatsApp, Advanced Email, RCS,
  Promos). None of those tiers is scoped to Leanplum or to REST API access, so the
  two Leanplum entries below remain contact-sales and are NOT restated as CleverTap
  tiers. Prospective customers should confirm whether a new contract is written on
  Leanplum or migrated to CleverTap.
sources:
- https://clevertap.com/pricing/
- https://www.leanplum.com/pricing
- https://docs.leanplum.com/reference/api-introduction
- https://docs.leanplum.com/reference/making-requests
- https://docs.leanplum.com/reference/reduce-billable-requests
- https://clevertap.com/blog/clevertap-welcomes-leanplum/
probe_evidence:
- url: https://www.leanplum.com/pricing
  status: 200
  effective_url: https://clevertap.com/pricing/
  checked: '2026-08-13'
- url: https://www.leanplum.com/
  status: 200
  effective_url: https://clevertap.com/
  checked: '2026-08-13'
plans:
- id: leanplum-platform
  name: Leanplum Platform (Contact Sales)
  type: enterprise
  description: >-
    Sales-led subscription to the Leanplum mobile marketing and engagement
    platform - push, in-app, email, and web messaging, behavioral analytics,
    A/B testing, and remote content configuration - with full REST API access.
    Priced by tracked/active users, message volume, and enabled channels.
  entries:
  - label: Platform Subscription
    name: platform_subscription
    type: flat
    metric: contract
    limit: -1
    timeFrame: year
    geo: global
    unit: 1
    price: contact sales
    userMultiplied: false
  elements:
  - name: Push Notifications
  - name: In-App and Email Messaging
  - name: Behavioral Analytics
  - name: A/B Testing
  - name: Remote Content Variables
  - name: REST API Access
  - name: Data Export
- id: leanplum-clevertap-migration
  name: CleverTap Migration Path
  type: enterprise
  description: >-
    Existing Leanplum customers are migrated onto the CleverTap platform via a
    Customer Success-driven, manual process. CleverTap has wrapped its own
    methods behind the Leanplum API surface so integrations continue to work
    during and after migration. Commercial terms are negotiated with CleverTap.
  entries:
  - label: Migration / CleverTap Agreement
    name: clevertap_agreement
    type: flat
    metric: contract
    limit: -1
    timeFrame: year
    geo: global
    unit: 1
    price: contact sales
    userMultiplied: false
  elements:
  - name: Managed Migration to CleverTap
  - name: Leanplum API Compatibility Layer
  - name: Customer Success Support
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com