# lvxventures.com

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## About lvxventures.com
URL: https://lvxventures.com
TITLE: LVX | Gateway to India’s Private Market Investing

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
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LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
Secure Growth
India’s Most Trusted Private Market Investing Platform
Revolutionising private market investing — where investors find high quality deals and founders raise from right backers.
FOR INVESTORS
FOR FOUNDERS
Real Numbers. Real Impact
Hundreds of investors. Billions in capital. Countless success stories
500
+
Family Offices & VCs
47.8
%
Average IRR
₹
1500
+ Cr
AIF AUM
1100
+
Deals Closed So Far
WHAT WE DO
Enter the Ecosystem
with LVX
Start your Angel Investing Journey
Discover disruptive startups in their early stage and invest as a new or experienced investors.
EXPLORE
Exclusive Access to Growth-Stage Startups
Invest in curated, high-performing ventures or co-invest alongside industry-leading investors.
EXPLORE
Level Up Your Private Market Investing with LVXschool
Master the private markets. Build conviction. Invest with confidence.
EXPLORE
Capital, Team and Beyond
It takes more than just capital to succeed. At LVX, we have got you covered.
EXPLORE FOUNDERS
Raise Fund
Strategic Guidance
Community Engagement
Startups That Signal Strength
Explore startups with market traction, strategic backing, and clear growth signals.
Domain
Model
funding rounds
Your Private Market Terminal
Discover, invest, and monitor your startup portfolio—effortlessly.
Meet the Team
Mentors
Partners
Builders
Pranav Mahajani
Head of Investments
Shanti Mohan
Founder & CEO
Pallavvi Agarwal
Sales & Deal Management (LVX start)
Pramod Lamba
Head of Partnerships
Clarence Anthony
Legal Counsel
Sohan Sarma
Engineering Manager
Divyansh Meena
Head of Marketing
Rashmie Pathak
Portfolio Management (LVX start)
WHAT WE DO
One Platform. Many Avenues
Secure, transparent, and exclusive—where investors find high-quality deals and founders connect with the right backers.
AIF
Secure, transparent, and exclusive where investors find high-quality deals.
EXPlORE
Syndicate
Secure, transparent, and exclusive where investors find high-quality deals.
EXPlORE
LV Titans
Secure, transparent, and exclusive where investors find high-quality deals.
EXPlORE
Portfolio Highlights
Think Big. Begin Here.
Online-first silver jewellery brand offering handcrafted, affordable pieces with a strong design focus and modern appeal.
Sector
E-Commerce
Founders
Ishvendra Agarwal
Recent Milestone
Opened it’s 100th store & raised ₹255 crore in Series B
Visit Company Website
Logistics tech platform offering fleet tracking, fuel analytics, and real-time data to optimise supply chain operations.
Sector
Logistics
Founders
Vineet Sharma, Vishal Misra
Recent Milestone
Raised ₹113 crore
Visit Company Website
Regional OTT platform delivering content in local Indian dialects for Tier 2 and Tier 3 audiences.
Sector
Media & Entertainment
Founders
Vinay Singhal
Recent Milestone
$12.5 million in Series B
Visit Company Website
Yulu is a technology-driven mobility platform that enables Integrated Urban Mobility across public and private modes of transport.
Sector
Quick Commerce
Founders
Naveen Dachuri, R. K. Misra, Amit  Gupta, Hemant Gupta
Recent Milestone
$30 Million ARR
Visit Company Website
VIEW ALL PORTFOLIO
Real People,
Real Stories
LVX made my angel investing journey seamless and insightful. With curated startups, transparent processes, and a supportive team, I’ve confidently diversified my portfolio and grown as an investor. Grateful to be part of this platform.
Mohit Guglani
Private Investor, vCFO Specialized & TAS Expert
LVX believed in us from the start, backing our hardware vision when drones were a risky bet. Their support fueled our global scale-up, record-breaking shows, and ambitious R&D—turning our bold vision into a powerful reality.
Sarita Ahlawat
MD & Co-Founder, BotLab Dynamics
Discovering LVX has been a game changer in my angel investing journey. The platform features compelling deals across sectors and serves as a strong bridge between growth-stage startups and investors seeking high-potential opportunities.
Prithvi Vachani.
VP, Dixon Technologies India Ltd.
LVX has supported us from the very beginning, backing every round with trust and patience. More than investors, they’ve been true partners who believe in our journey. We’re deeply grateful to have them alongside us.
Jayesh Tope
Revamp Moto Founder
Backed by leaders who built iconic startups and institutions.
MOHANDAs PAI
NANDAN NILEKANI
RISHAD PREMJI
RATAN TATA
SUBRATA MITRA
ANUPAM MITTAL
LENS
LENS (LVX Essential Knowledge System) to guide you through your successful journey.
Startups
AMA Insights: Vivek Khare on How to Spot Winning Startups
“This is one asset class where your principal can get wiped off. It should never be more than 5 percent of your overall portfolio. But if you’re lucky, that 5 percent can take your wealth to 200–400 percent,” he shared during the LVInsights Ask Me Anything (AMA) session.
Startups
Debt Funding
Is Your Startup Ready for Debt Funding? Here’s a Checklist
Unlike equity, debt financing allows you to raise capital while keeping your cap table intact. Whether through a business loan or a line of credit, debt can provide the liquidity your company needs to scale, meet working capital requirements, or seize short-term opportunities—without diluting your stake.
Angel Investors
Founder
SEBI’s New Rules for Angel Funds: What Founders and Investors Must Know
These changes aim to increase transparency, standardize processes, and align angel investing with broader market practices, marking a significant shift for both founders and investors.
in the News
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/sebis-new-rules-for-angel-funds-what-founders-and-investors-must-know
TITLE: SEBI’s New Rules for Angel Funds: What Founders and Investors Must Know

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
September 18, 2025
September 18, 2025
·
5
5
min Read
SEBI’s New Rules for Angel Funds: What Founders and Investors Must Know
By
Team LVX
Copied to Clipboard!
In September 2025, SEBI introduced a
new framework for Angel Funds
, reshaping how early-stage capital flows into startups.
These changes aim to
increase transparency, standardize processes, and align angel investing with broader market practices
, marking a significant shift for both founders and investors.
Key Regulatory Changes
1. Accredited Investors Only
Angel funds may now raise capital
only from accredited investors
, replacing the earlier self-certified criteria.
To qualify as an accredited investor:
₹2 Cr annual income
OR
₹7.5 Cr net worth
(with at least ₹3.75 Cr in financial assets)
Currently, India has only
~650 accredited investors
, including firms, family trusts, and corporates.
Existing angel funds have until
8 September 2026
to comply with this new requirement.
2. No Minimum Investment Amount
SEBI has removed the
minimum cheque size requirement
for investors in angel funds, making it more flexible for accredited investors to participate at varying ticket sizes.
3. Minimum 5 Investors at First Close
Every new angel fund must:
Onboard
at least five accredited investors
at the first close.
Complete the first close
within 12 months
of receiving SEBI approval.
4. Deal-Level Disclosure and Allocation
Every investment must be:
Shared with all investors
in the fund, and
Allocated using a pre-declared methodology
, ensuring fairness and transparency.
5. Manager “Skin-in-the-Game” Increased
Sponsors must now co-invest in
each deal
at the
higher of 0.5% of the cheque size or ₹50,000
.
This replaces the earlier rule of
2.5% of the total fund corpus
, shifting the focus to deal-by-deal accountability.
6. No Separate Co-Investment Schemes
Angel funds must
invest only through the main fund structure
.
Sidecar vehicles and deal-specific co-investment schemes are
no longer permitted
, streamlining the process and reducing complexity.
7. Ban on Related-Party Contributions
Portfolio companies
cannot accept contributions from related parties
of the fund, further strengthening governance and reducing potential conflicts of interest.
8. Restriction on Corporate-Linked Startups
Angel funds
cannot invest in startups promoted, sponsored, or related to a corporate group
with a
combined group turnover exceeding ₹300 Cr
.
Exception:
Funds can
add more capital to existing portfolio companies
, even if those companies are no longer classified as startups, subject to SEBI’s specified conditions.
This helps ensure capital remains focused on
emerging, independent startups
, while still allowing follow-on investments where necessary.
Impact on Investors
1. Experienced Angels Excluded
Many seasoned angels do not meet the new accreditation thresholds,
reducing the pool of early-stage capital and expertise
available to founders.
2. More Red Tape
Syndicates and funds will face
stricter deadlines and additional paperwork
, which could
slow down the pace of fund closes
and deal execution.
3. Flexibility Lost
With
sidecars no longer allowed
, smaller cheque sizes and quick co-investments become more difficult to execute, limiting flexibility for investors.
Impact on Founders
1. Seed Rounds Delayed
It may take longer for founders to
secure five accredited investors
, potentially
delaying seed round closures
.
2. Capital Concentrated
Larger funds and wealthy backers are likely to
gain more influence
, potentially shifting dynamics in early-stage fundraising.
3. Fewer Flexible Options
Without co-investment vehicles,
smaller cheque sizes may not fit into rounds
, reducing founders’ ability to raise from a diverse investor base.
Looking Ahead
SEBI’s move represents a
significant step in formalizing India’s angel investing ecosystem
.
For founders, these changes bring more structure but also new challenges in
securing early capital quickly
.
For investors, they set higher compliance standards while encouraging
greater accountability and transparency
.
Adapting to this
new regulatory regime
will be key to navigating India’s evolving startup landscape in the years ahead.
Need Guidance?
If you have any questions or need support in understanding how these changes affect you,
reach out to us
at: 📧
contact@lvxventures.com
By
Team LVX
Angel Investors
Founder
Investors
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Tweets
Tweets by letsventurein
Angel Investors
Founder
Investors
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/
TITLE: LVX | Gateway to India’s Private Market Investing

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
Secure Growth
India’s Most Trusted Private Market Investing Platform
Revolutionising private market investing — where investors find high quality deals and founders raise from right backers.
FOR INVESTORS
FOR FOUNDERS
Real Numbers. Real Impact
Hundreds of investors. Billions in capital. Countless success stories
500
+
Family Offices & VCs
47.8
%
Average IRR
₹
1500
+ Cr
AIF AUM
1100
+
Deals Closed So Far
WHAT WE DO
Enter the Ecosystem
with LVX
Start your Angel Investing Journey
Discover disruptive startups in their early stage and invest as a new or experienced investors.
EXPLORE
Exclusive Access to Growth-Stage Startups
Invest in curated, high-performing ventures or co-invest alongside industry-leading investors.
EXPLORE
Level Up Your Private Market Investing with LVXschool
Master the private markets. Build conviction. Invest with confidence.
EXPLORE
Capital, Team and Beyond
It takes more than just capital to succeed. At LVX, we have got you covered.
EXPLORE FOUNDERS
Raise Fund
Strategic Guidance
Community Engagement
Startups That Signal Strength
Explore startups with market traction, strategic backing, and clear growth signals.
Domain
Model
funding rounds
Your Private Market Terminal
Discover, invest, and monitor your startup portfolio—effortlessly.
Meet the Team
Mentors
Partners
Builders
Pranav Mahajani
Head of Investments
Shanti Mohan
Founder & CEO
Pallavvi Agarwal
Sales & Deal Management (LVX start)
Pramod Lamba
Head of Partnerships
Clarence Anthony
Legal Counsel
Sohan Sarma
Engineering Manager
Divyansh Meena
Head of Marketing
Rashmie Pathak
Portfolio Management (LVX start)
WHAT WE DO
One Platform. Many Avenues
Secure, transparent, and exclusive—where investors find high-quality deals and founders connect with the right backers.
AIF
Secure, transparent, and exclusive where investors find high-quality deals.
EXPlORE
Syndicate
Secure, transparent, and exclusive where investors find high-quality deals.
EXPlORE
LV Titans
Secure, transparent, and exclusive where investors find high-quality deals.
EXPlORE
Portfolio Highlights
Think Big. Begin Here.
Online-first silver jewellery brand offering handcrafted, affordable pieces with a strong design focus and modern appeal.
Sector
E-Commerce
Founders
Ishvendra Agarwal
Recent Milestone
Opened it’s 100th store & raised ₹255 crore in Series B
Visit Company Website
Logistics tech platform offering fleet tracking, fuel analytics, and real-time data to optimise supply chain operations.
Sector
Logistics
Founders
Vineet Sharma, Vishal Misra
Recent Milestone
Raised ₹113 crore
Visit Company Website
Regional OTT platform delivering content in local Indian dialects for Tier 2 and Tier 3 audiences.
Sector
Media & Entertainment
Founders
Vinay Singhal
Recent Milestone
$12.5 million in Series B
Visit Company Website
Yulu is a technology-driven mobility platform that enables Integrated Urban Mobility across public and private modes of transport.
Sector
Quick Commerce
Founders
Naveen Dachuri, R. K. Misra, Amit  Gupta, Hemant Gupta
Recent Milestone
$30 Million ARR
Visit Company Website
VIEW ALL PORTFOLIO
Real People,
Real Stories
LVX made my angel investing journey seamless and insightful. With curated startups, transparent processes, and a supportive team, I’ve confidently diversified my portfolio and grown as an investor. Grateful to be part of this platform.
Mohit Guglani
Private Investor, vCFO Specialized & TAS Expert
LVX believed in us from the start, backing our hardware vision when drones were a risky bet. Their support fueled our global scale-up, record-breaking shows, and ambitious R&D—turning our bold vision into a powerful reality.
Sarita Ahlawat
MD & Co-Founder, BotLab Dynamics
Discovering LVX has been a game changer in my angel investing journey. The platform features compelling deals across sectors and serves as a strong bridge between growth-stage startups and investors seeking high-potential opportunities.
Prithvi Vachani.
VP, Dixon Technologies India Ltd.
LVX has supported us from the very beginning, backing every round with trust and patience. More than investors, they’ve been true partners who believe in our journey. We’re deeply grateful to have them alongside us.
Jayesh Tope
Revamp Moto Founder
Backed by leaders who built iconic startups and institutions.
MOHANDAs PAI
NANDAN NILEKANI
RISHAD PREMJI
RATAN TATA
SUBRATA MITRA
ANUPAM MITTAL
LENS
LENS (LVX Essential Knowledge System) to guide you through your successful journey.
Startups
AMA Insights: Vivek Khare on How to Spot Winning Startups
“This is one asset class where your principal can get wiped off. It should never be more than 5 percent of your overall portfolio. But if you’re lucky, that 5 percent can take your wealth to 200–400 percent,” he shared during the LVInsights Ask Me Anything (AMA) session.
Startups
Debt Funding
Is Your Startup Ready for Debt Funding? Here’s a Checklist
Unlike equity, debt financing allows you to raise capital while keeping your cap table intact. Whether through a business loan or a line of credit, debt can provide the liquidity your company needs to scale, meet working capital requirements, or seize short-term opportunities—without diluting your stake.
Angel Investors
Founder
SEBI’s New Rules for Angel Funds: What Founders and Investors Must Know
These changes aim to increase transparency, standardize processes, and align angel investing with broader market practices, marking a significant shift for both founders and investors.
in the News
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/debt-financing-for-startups
TITLE: One-stop solution for Debt Funding | Loans for Startups & SMEs

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
LVX DEBT
Your time is precious, So is your equity
Fast, flexible, non-dilutive funding for growing businesses
LVX DEBT
One-stop solution for all your
Debt funding needs
From Term Loans to Revenue-Based Financing, we’ve got it all
LVX DEBT
Build Together, Grow Together, Scale Together
Get capital up to ₹5 crore in
just a week
To apply, send email to debt@lvxventures.com
Our Story
At LVX, we believe in the power of entrepreneurship to change the world
That's why we've built a dynamic platform that evolves with your startup's needs. Whether it's equity funding to kick-start your idea or debt financing to fuel your growth, we've got your back. LVX Debt is our latest innovation, designed to provide seamless access to non-dilutive capital for scaling businesses.
Key Statistics
Fueling Growth, One Startup at a Time
Number of Investors:
14
k+
Family Offices:
400
+
Total amount invested to date:
₹11Bn+
(in Equity)
₹150Mn+
(in Debt)
600+
(Equity)
20+
(Debt)
Number of startups funded:
Number of Investors:
14
k+
Family Offices:
400
+
Startups Funded
India’s leading businesses trust us for all their financing needs, you can too
Sector-Agnostic, Growth-Centric Capital
To apply, send email to debt@lvxventures.com
Why LVX Debt
The LVX Debt Advantage: Smart Capital For Ambitious Founders
Fast, flexible, founder-friendly process to accelerate your growth journey
To apply, send email to debt@lvxventures.com
Preserve Equity
Raise capital without diluting long-term control & ownership.
Flexible Terms
Repayment structures that match your business model and cash flow.
Quick Access
Streamlined process for faster fund disbursement. Get capital quickly & efficiently.
Competitive Rates
Leveraging our trusted partner network for your benefit.
Digital-first approach
Minimum paperwork, maximum efficiency.
Hassle-Free Experience
From loan application to follow-ups, we manage it all for you.
Why LV Debt
The LV Debt Advantage: Smart Capital For Ambitious Founders
Fast, flexible, founder-friendly process to accelerate your growth journey
To apply, send email to debt@lvxventures.com
Preserve Equity
Raise capital without diluting long-term control & ownership.
Flexible Terms
Repayment structures that match your business model and cash flow.
Quick Access
Streamlined process for faster fund disbursement. Get capital quickly & efficiently.
Competitive Rates
Leveraging our trusted partner network for your benefit.
Digital-first approach
Minimum paperwork, maximum efficiency.
Hassle-Free Experience
From loan application to follow-ups, we manage it all for you.
Ready to Unlock your Growth Potential?
To apply, send email to debt@lvxventures.com
Register Your Interest
Call from our Advisory Team
Get an Offer
Get Funded
Register Your Interest
Call from our Advisory Team
Get an Offer
Get Funded
Partner Ecosystem
A Trusted Network,
Built for Your Success
Testimonials
Voices of Growth: LVX Debt in Action
Take the Next Step in Your Growth Story with LV Debt
To apply, send email to debt@lvxventures.com
We availed support from LVX for raising debt investment. They helped us identify suitable product offerings based on our business requirements and connected us with potential debt providers. It took just a few days to raise debt through their platform. From introduction to pitching, negotiation and closing the deal, they have been very thorough, professional and startup friendly. They made things happen quicker and enabled access to critical capital for Pasidi Panta.
Krishnaiah Kodimela
Founder & CEO,
Pasidi Panta Private Limited, Hyderabad
Take the Next Step in Your Growth Story with
LVX Debt
To apply, send email to debt@lvxventures.com
Frequently asked questions
We`re happy to answer your questions...
What is LVX and what is LVX Debt?
At LVX, we're on a mission to fuel the dreams of ambitious founders at every stage of their journey. From seed funding to scaling up, we've got you covered. LVX Debt is our latest innovation, designed to empower growth-stage businesses with hassle-free debt financing.
How is LVX Debt different from other financing options?
Equity-free, Non-dilutable capital
Offer multiple types of debt funding options - Term Loans, Line of Credit (OD), Revenue Based Financing.
No paperwork, all digital-onboarding
Be a part of LetsVenture’s vast ecosystem of startups, investors and visionaries
Is my company eligible for LVX Debt?
To get funded from LVX debt, your company should follow these eligibility criteria:
Should be a revenue generating business operating for 12 months or longer
Minimum revenue of more than ₹1 Crore over the last 12 months
Healthy CIBIL score of 700+
Should not be overleveraged on debt
How can I raise LVX Debt?
Register your interest by sending an email to debt@lvxventures.com
You will receive a call from the LVX Debt team to discuss your requirements
Share the required documents to explore offers from various lending partners
Finalise the terms and conditions with the lender(s) after which the funds will be disbursed to your company’s accounts.
What is the typical timeline from application to funding?
We take 5 to 7 working days from the time of receiving all the required documents to submit the loan application with our respective partners
There’s more to debt than meets the eye
How to become an angel investor? LetsVenture
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Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
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For Investors
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@2025 - All Rights Reserved
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Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
Types of debts offered by LV Debt
Term Loans:
Fixed Rates or variable interest rates
Lump sum amount repaid over a set period
Lines of Credit:
Flexible borrowing up to a predetermined limit
Interest paid only on the amount used
Revenue Based Financing:
Repayments tied to a percentage of monthly revenue
Flexible payment terms that scale with business performance
Asset Leasing:
Enables businesses to secure capital and remain asset-light
Equipment or property is leased rather than owned outright
Invoice Discounting:
Liberated capital trapped in receivable cycles
Borrowing against outstanding invoices to improve cash flow
Venture Debt:
Specifically for venture-backed startups
Often includes warrants for equity upside
================================================================================
URL: https://lvxventures.com/angel-cohort
TITLE: LetsVenture Angel Cohort

Register Now
LetsVenture
Angel Cohort
Empowering a new generation of angel investors
Begins Feb 2023
Register Now
The India Outlook
53X
Rise in the number of angel investors
26,500
Angel investors in India today
234%
Increase in angel funding
Find your way to angel investing
LetsVenture Angel Cohort is the first rung on the ladder towards angel investing. Immerse yourself in the ever-expanding world of the private market in India.
Why Angel Invest?
1
Enormous wealth creation opportunity
2
A medium to experience the thrill of entrepreneurship
3
Gain an insider’s view of the Indian startup ecosystem
4
Stay updated on the latest trends and development in tech
Why the cohort?
1
1:1 mentorship to learn from India’s top angels
2
In-depth and practical lessons
3
Exclusive platform to put your thesis into practice
4
Lifetime membership to angel investor’s club
113
Learners over four editions of our cohort
200+
Deals signed by cohort alumni
Rs 7.5 Cr
Total investment made by post completing our cohort
48%
Learners have written two or more cheques in early-stage startups
52%
Alumni are active angel investors backing multiple startups
Mentors at LetsVenture Angel Cohort have invested in
Course Overview
Week
Introduction to startup and angel investing
The right reasons to start angel investing
Asset allocation: private & public markets
The power law of returns and how to win big without losing money
Understand regulations and taxation around angel investing
Deal Sourcing & Investment Thesis
Accessing deal flow
Developing an investment thesis
Deal Evaluation
Product, market, founder fit
Evaluating founders and founding teams
Evaluating the idea and the market
Due diligence and research
The startup evaluation cheat sheet
Valuing start-ups and recent trends
Week
Legal Processes & Financial Diligence
Understanding deal negotiation
Term sheets
Cap table
Taxation
Branding, Storytelling, and Angel Syndicates
Building a brand and storytelling as an investor
Angel syndicates & board roles
Week
Post investment involvement, Exits & Valuations
On startup mentorship & managing relationships
Exit strategies and the Angel-VC dynamics
Mentors
Shanti Mohan
Founder & CEO, LetsVenture and trica
Nakul Saxena
Head - Investor relations & Fund Management , LetsVenture
Kshitij Shah
Ex-Principal, 3one4 Capital
Vivek Khare
Angel Investor, Advisor - Naukri.com & Zomato
Arun Tadanki
Lead Investor, Waveform Ventures
Sunitha Ramaswamy
President, Early Stage Investments, LetsVenture
Riddhi Vyas
Angel Investor
Sunitha Ramaswamy
Investment Professional
Sanjay Mehta
Founder & Partner, 100X.VC
Gandhimadhy Varadarajan
General Counsel - LetsVenture
Who should join?
Experienced founders
You’ve been through a rewarding journey as an entrepreneur and want to back others at an early stage.
Startup operators & senior executives
You’ve seen the workings of a startup up close and want to put the money where value can be created.
C-Suite
working professionals
Curious about all the private market investment buzz and want to discover opportunities to create long-term wealth.
LetsVenture Angel Cohort
Join the legion of angel investors powering the Indian startup ecosystem
Register Now
Join our exclusive LinkedIn community
LETSVENTURE TECHNOLOGIES PVT LTD
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road,
Bangalore - 560 025
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
May 21, 2024
Know More
================================================================================
URL: https://lvxventures.com/founders
TITLE: Raise Capital from Proven Investors | LVX for Founders

Angel investing in India just changed: what founders and investors must know.
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Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
Secure Growth
Fueling All Generations of Disruptors
Partnering with bold founders to scale transformative ideas — with exclusive access to smart capital, strategic support, and a vibrant community of fellow founders.
RAISE FUNDS
A Movement Backed by Numbers.
Real capital. Real traction — A founder network built for growth.
Funding raised
₹
1100
+ Cr
Family offices and VCs
500
+
Funding Rounds
850
+
Accredited Investors on Angel AIF
5
K+
HOW WE WORK
Sign Up. Stand Out.
O1
Sign Up & Explore
Complete your profile, get verified, and listed on LVX
Choose your track:
LVX start
for early-stage funding,
LVX grow
for growth-stage capital and scale.
O2
Get Investor Ready
Perfect your deck, refine your valuation, and prep for due diligence. We guide you based on your track—early-stage readiness with
LVXstart
, or advanced diligence for
LVXgrow
.
O3
Connect & Fundraise
Find the right investors, pitch your vision, and secure funding.
LVXstart
connects you to early believers.
LVXgrow
gives you access to seasoned VCs and institutional backers.
O4
Beyond the Raise.
Secure capital and join a thriving founder network. Access scale perks, mentorship, and ongoing support tailored to your stage.
What We Look For
From early traction to exponential growth—we invest in what’s next.
Sectors
We invest in sectors at the edge of innovation—Consumer, D2C, Dronetech, Spacetech, Brands, Logitech while actively exploring game-changing areas like spacetech and sustainable tech.
Stages
From seed to growth, we support companies through pivotal inflection points. Whether it’s early validation or breakout scale, LVX provides the capital, credibility, and connections to help founders win.
Criteria
Strong founding teams, validated business models, large market potential, early traction, and disruptive potential are at the heart of our investment thesis. We overindex on our founders—backing their clarity, ambition, and ability to execute.
Portfolio Highlights
You Could Be Our Next Success Story
Litigation and legal financing platform providing capital support for commercial claims and arbitration cases.
Sector
FinTech
Founders
Kundan Shahi
Recent Milestone
Best LegalTech Startup of the Year 2024 & raised $382,000
Visit Company Website
Drone show and aerial tech platform creating synchronised, large-scale drone performances for government, cultural, and brand events.
Sector
Deeptech
Founders
Dr Sarita Ahlawat, Anuj Kumar Barnwal, Tanmay Bunkar
Recent Milestone
BotLab Dynamics’ Vayudh bags $10m in funding
Visit Company Website
Drone logistics company enabling faster, last-mile healthcare delivery to remote and underserved areas.
Sector
High-tech & Logistics
Founders
Anshul Sharma
Recent Milestone
Raised $1 million seed investment
Visit Company Website
Health insurance claims support platform helping patients simplify, manage, and track medical claims at hospitals.
Sector
MediClaim
Founders
Mehakdeep Singh
Recent Milestone
Raised $5 million in series A
Visit Company Website
VIEW ALL PORTFOLIO
Startups That Signal Strength
Explore startups with market traction, strategic backing, and clear growth signals.
Domain
Model
funding rounds
Your Fundraise. Your Dashboard. Your Control.
Built for founders to manage fundraising and beyond, all on one smart platform.
Real People, Real Stories
Why Founders
Partner
With Us?
LVX believed in us from the start, backing our hardware vision when drones were a risky bet. Their support fueled our global scale-up, record-breaking shows, and ambitious R&D—turning our bold vision into a powerful reality.
Sarita Ahlawat
MD & Co-Founder, BotLab Dynamics
LVX has supported us from the very beginning, backing every round with trust and patience. More than investors, they’ve been true partners who believe in our journey. We’re deeply grateful to have them alongside us.
Jayesh Tope
Revamp Moto Founder
FAQs
Got Questions? We Have the Answers
Write to us at
contact@lvxventures.com
Why should I sign up on LVX?
LVX gives you access to a trusted network of angels, family offices, and VCs. You can showcase your startup to verified investors, join incubators, and close your fundraise faster with structured support.
What kind of companies does LVX work with?
LVX Start is for early-stage founders raising Pre-Seed to Series A. LVX Grow works with growth-stage companies raising Series A to Pre-IPO, including primary and secondary rounds.
How do I connect with investors?
Once listed, you can share your deck, run founder pitch calls, and get introduced to lead investors or syndicate leads through LVX. Our team actively matches you to investors best suited for your round.
Do I need a Lead Investor?
Most deals on LVX have a lead investor. If you don’t have one, our team can help find one. Leads may charge advisory equity or a carry based on involvement.
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
RAISE FUNDS
================================================================================
URL: https://lvxventures.com/investors
TITLE: Invest Early in Startups with LVX | Curated Private Markets

Angel investing in India just changed: what founders and investors must know.
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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
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LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
INVEST SMART
Invest in Tomorrow.
Back Bold Founders Today
Smart investing starts with data, diligence, and transparency.
INVEST CAPITAL
Performance Backed by Data
Fueling Returns with Smart Capital and Curated Access
Family Offices & VCs
500
+
Average IRR
47.8
%
Deals closed so far
1100
+
AIF AUM
₹1500+ Cr
HOW IT WORKS
Begin Investing without the Hassle
Discover early and growth-stage opportunities with LVXstart & LVXgrow.
O1
Sign Up & Explore
Create your profile, verify your identity, and access curated startup deals.
Choose your track:
LVX start
for early-stage opportunities
LVX grow
for late-early and growth-stage startups
O2
Make Smart Investments
LVX start brings early breakout bets. LVX grow delivers traction-backed scale-ups. You choose the stage, we enable the smart, secure deployment
O3
Track and Grow
Monitor your investments, get real-time performance insights, and access investor perks.Stay informed with regular updates and transparent reporting.
STATISTICS
Real Capital.
Real Returns.
Real Transparency.
From early bets to growth-stage scale-ups, we don’t just promise performance—we prove it. Join a trusted ecosystem where capital flows with clarity, and growth is measured.
Total Invested
₹
1100
+ Cr
net annualized return (irr)
47.8
%
Maximum Realised Exit Multiple
At
20
X
Portfolio Highlights
Be Part of the Next Big Win
Regional OTT platform delivering content in local Indian dialects for Tier 2 and Tier 3 audiences.
Sector
Media & Entertainment
Founders
Vinay Singhal
Recent Milestone
$12.5 million in Series B
Visit Company Website
Building customisable, on-demand rocket launch vehicles to democratize access to space for small satellite payloads.
Sector
Aerospace
Founders
Srinath Ravichandran, Moin SPM
Recent Milestone
Launched the Agnibaan SOrTeD rocket, powered by the world's first single-piece 3D-printed semi-cryogenic engine
Visit Company Website
End-to-end platform for global education consulting, admissions, loans, and visa support for students.
Sector
EduTech
Founders
Akshay Chaturvedi
Recent Milestone
Achieved ₹180 crore in revenue (double from the previous year)
Visit Company Website
Developing electric flying taxis for safe, on-demand, intra-city air mobility in urban areas using existing rooftops.
Sector
Logistics Tech
Founders
Satya Chakravarthy
Recent Milestone
Raised $14 million in Series B
Visit Company Website
VIEW ALL PORTFOLIO
Startups That Signal Strength
Explore startups with market traction, strategic backing, and clear growth signals.
Domain
Model
funding rounds
Your Private Market Terminal
Discover, invest, and monitor your startup portfolio—effortlessly.
Real People, Real Stories
Why Investors Keep Coming Back
LVX fundamentally rewrote the way angel investors approach startups as an asset class. It has been a pioneer in numerous initiatives in the ecosystem.
Siddarth Pai
Founding Partner, 3one4 Capital
LVX has been a helpful partner in my private syndicate operations. LVX takes care of administration & compliance aspects so that I can focus on finding good startups.
Arun Tadanki
Lead Investor, Waveform Ventures
FAQs
Got Questions? We Have the Answers.
Write to us at
contact@lvxventures.com
Why should I invest through LVX?
LVX gives you access to vetted startups, deal syndicates, and co-investment opportunities alongside lead investors and experienced angels. You also get portfolio tools to track your investments in one place.
How do I discover startups on LVX?
You can browse curated deals, join syndicates, or receive deal recommendations based on your interests and past investments.
Is there a minimum investment amount?
Yes. The minimum varies by deal but typically starts from ₹1 lakh for angel rounds. Specific minimums are mentioned in each deal’s term sheet.
How do I transfer funds?
Investments are routed through LVX’s Angel AIF. Funds are transferred to the fund’s bank account first, then pooled and transferred to the startup once all legal formalities are done.
How much fee does LVX charge from Investors?
Type of Fee
Description
Indian Resident Investor
Non Resident/Foreign Investor
Onboarding Fee *
₹40,000 + GST
₹50,000 + GST
Annual Subscription Renewal **
₹10,000 + GST
₹20,000 + GST
Deal Processing Charges Per Deal
₹2,000 + GST
₹2,000 + GST
Transaction Charges ***
A. Platform Charges
B. Deal Restructuring Charges
C. Transfer/Transmission of Units
.
.
2% +GST of total gross investment
.
.
2% +GST of total gross investment
D. Exit Charges
10%
10%
* includes first year subscription
** applicable second year onwards and subject to change
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
INVEST CAPITAL
================================================================================
URL: https://lvxventures.com/portfolio
TITLE: LVX Portfolio | Startups We Backed from Day Zero to Scale

LegalPay
================================================================================
URL: https://lvxventures.com/blogs
TITLE: Blogs

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
Blogs
News
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Webinars
Reports
Blogs
Latest in-depth reads with actionable insights for startups & investors
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Private Market Investing ReporT
The Great Metamorphosis:
Uncover the big, broad picture of the Indian startup ecosystem
Recent Stories
Startups
AMA Insights: Vivek Khare on How to Spot Winning Startups
“This is one asset class where your principal can get wiped off. It should never be more than 5 percent of your overall portfolio. But if you’re lucky, that 5 percent can take your wealth to 200–400 percent,” he shared during the LVInsights Ask Me Anything (AMA) session.
October 1, 2025
·
5
4
min read
Read More
Startups
Debt Funding
Is Your Startup Ready for Debt Funding? Here’s a Checklist
Unlike equity, debt financing allows you to raise capital while keeping your cap table intact. Whether through a business loan or a line of credit, debt can provide the liquidity your company needs to scale, meet working capital requirements, or seize short-term opportunities—without diluting your stake.
September 19, 2025
·
4
4
min read
Read More
Angel Investors
Founder
SEBI’s New Rules for Angel Funds: What Founders and Investors Must Know
These changes aim to increase transparency, standardize processes, and align angel investing with broader market practices, marking a significant shift for both founders and investors.
September 18, 2025
·
5
4
min read
Read More
LV Debt
Startups
LVX Debt: Rethinking Non-Dilutive Capital for Startups
As a founder, I strongly believe that founders should focus on building businesses and meeting customers, not getting caught up in the complexities of capital. That’s why we built LVX Debt—to give founders transparent, reliable, and founder-first access to non-dilutive capital.
September 17, 2025
·
5
4
min read
Read More
investments
How Convertible Notes Work (and Why Investors Use Them)
An investor provides capital to a startup, but instead of taking equity immediately, they receive a promise that their investment will later convert into equity (usually at a discount) when the startup raises its next significant funding round.
September 10, 2025
·
3
4
min read
Read More
Startups
India’s Space Economy: From ‘Too Early’ to Take-Off
Recent landmark policy changes, including the Indian Space Policy 2023, and the creation of IN-SPACe, have provided the framework for private innovation, commercialization, and global competitiveness.
September 5, 2025
·
3
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min read
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1
Latest Blogs
AMA Insights: Vivek Khare on How to Spot Winning Startups
October 1, 2025
·
4
5
min read
Is Your Startup Ready for Debt Funding? Here’s a Checklist
September 19, 2025
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September 18, 2025
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News
BHIVE's fintech investment platform for HNIs hits monthly revenue of $1million; opens fresh round of funding
January 24, 2022
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4
8
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Early cancer-detection startup Epigeneres Biotech raises $ 6M in Series B round
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How to start your own syndicate on LetsVenture
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LetsIgnite 2023, India's largest conclave for startup investors since 2015
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4
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How to get started on LetsVenture as an investor
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Webinar
Session 9 - Face of the New Indian Angel | LetsIgnite 2021
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·
4
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Session 8 - What founders want from their investors? | Sachin Jaiswal | Niki.ai | LetsIgnite2021
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Session 6 - ESOPs: Let's Get Practical | Founders First 2021
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Tweets
AMA Insights: Vivek Khare on How to Spot Winning Startups
“This is one asset class where your principal can get wiped off. It should never be more than 5 percent of your overall portfolio. But if you’re lucky, that 5 percent can take your wealth to 200–400 percent,” he shared during the LVInsights Ask Me Anything (AMA) session.
October 1, 2025
·
5
4
min read
Read More
Is Your Startup Ready for Debt Funding? Here’s a Checklist
Unlike equity, debt financing allows you to raise capital while keeping your cap table intact. Whether through a business loan or a line of credit, debt can provide the liquidity your company needs to scale, meet working capital requirements, or seize short-term opportunities—without diluting your stake.
September 19, 2025
·
4
4
min read
Read More
SEBI’s New Rules for Angel Funds: What Founders and Investors Must Know
These changes aim to increase transparency, standardize processes, and align angel investing with broader market practices, marking a significant shift for both founders and investors.
September 18, 2025
·
5
4
min read
Read More
LVX Debt: Rethinking Non-Dilutive Capital for Startups
As a founder, I strongly believe that founders should focus on building businesses and meeting customers, not getting caught up in the complexities of capital. That’s why we built LVX Debt—to give founders transparent, reliable, and founder-first access to non-dilutive capital.
September 17, 2025
·
5
4
min read
Read More
How Convertible Notes Work (and Why Investors Use Them)
An investor provides capital to a startup, but instead of taking equity immediately, they receive a promise that their investment will later convert into equity (usually at a discount) when the startup raises its next significant funding round.
September 10, 2025
·
3
4
min read
Read More
India’s Space Economy: From ‘Too Early’ to Take-Off
Recent landmark policy changes, including the Indian Space Policy 2023, and the creation of IN-SPACe, have provided the framework for private innovation, commercialization, and global competitiveness.
September 5, 2025
·
3
4
min read
Read More
A Simple Guide for NRIs to Invest in Indian Startups
Yes, absolutely. NRIs and foreign nationals are allowed to invest in Indian companies under the Foreign Direct Investment (FDI) policy. For most sectors, you don’t even need prior approval—you can invest directly.
September 1, 2025
·
2
4
min read
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Angel Investing 101: Risk, Returns, and the Real Value You Bring
When you invest in public markets, you have charts, ratios, and analyst reports. With early-stage startups? You don’t. The companies are too young, the data is too thin, and the trends aren’t obvious yet. That’s why angel investing is part science, part gut instinct.
August 21, 2025
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2
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min read
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Angel Funding: When It’s the Right Time to Raise — and When It’s Not
Getting angel investment means giving up some of your equity in exchange for money. You are now responsible for your work, actions, and decisions to a group of investors who have chosen to put their own money into your dream. It means that you are on a treadmill, and sometimes people who aren't involved in the day-to-day business control the speed. You can't get off the treadmill. The speed goes up with each new round of funding. This is the bad part.
August 11, 2025
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Who’s a Lead Investor — And How Do They Influence the Entire Round?
Make yourself available and accessible to fellow investors participating in the round. Investors frequently seek to engage with the lead investor to gain insights into the business's potential for investment. An endorsement from a lead significantly boosts investor confidence.
August 7, 2025
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From LetsVenture to LVX — Why We’re Ready for What’s Next
Back then, the idea of founders and investors meeting online felt almost radical. We didn’t have Angel AIFs. We didn’t have standard term sheets. We didn’t have a real community. We built it all — one cheque, one founder, one investor at a time.
July 9, 2025
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Bharat calling: The next tech revolution lies in rural India
In these Covid-19 saturated days, doom and gloom are not far away from ourminds.
July 1, 2025
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Revenue Based Financing: Everything you need to know
Many signposts track the maturing of a startup ecosystem, but one of the most prominent is the emergence of new classes of capital for startups.
July 1, 2025
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Can SPACs live up to the buzz
I sometimes think that the world of finance and capital markets is the most interesting spectator sport there ever is. Just look at the Game stop saga.
July 1, 2025
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Get ready to surf India’s health tech wave
At the height of the first wave of the pandemic last year, a friend was stuck in her home town far away from the nearest big city and had a complication linked to a chronic health condition.
July 1, 2025
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How To Evaluate a Tech Startup IPO
As India is emerging from a gut-wrenching second wave of the Covid-19 pandemic,the optimistic financial markets point to a hope of growth post-pandemic. Linkedto this is the expected flurry of tech startup IPOs in 2021 in India
July 1, 2025
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How family offices are strengthening the Indian startup ecosystem with investments
Family offices are an idea whose time has come. Several factors have led to their increase, both in terms of absolute numbers and the scope of activities carried on by them, over the last few years.
July 1, 2025
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These are the factors the Reddy Family Office looks for when investing in a startup
The Reddy Family Office, belonging to the Reddys of GVK, began investing in startups as an asset class through their Reddy Futures Fund in 2015.
July 1, 2025
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We back non-linear growth businesses with really strong entrepreneurs: Sohil Chand
Sohil Chand is the Chief Investment Officer of LC Nueva AIF* and principal at Yukti Securities, the investment office of the Chand Family that was established in 1997.
July 1, 2025
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Find out Sunil Kant Munjal’s one question for startup founders here.
Sunil Kant Munjal is one of the founder promoters of the Hero Group, India’s premier automotive manufacturing group that has evolved from being the world’s largest bicycle-maker to the largest two-wheeler maker. He is now the Chairman ofHero Enterprise, with interests in insurance distribution
July 1, 2025
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Jamshed Jeejeebhoy on why family offices need to invest in new-generation companies
With a family legacy of land ownership and philanthropy, the Jeejeebhoys have helped build Mumbai into what it is today. With India entering a new phase in its history, the family business group is now trying to do their part by contributing long term capital to new age businesses whilst keeping the foundations built on integrity, sustainability and giving back to society intact.
July 1, 2025
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Indian family offices need a concrete plan for private market investments: Sudhir Kapadia
2021 was an exceptional year for the startup space. With people and businesses starting to bounce back after the pandemic, the year opened doors to new avenues of business, and we saw a meteoric rise in investments and the success of startups and tech companies.
July 1, 2025
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SaaS: The sunrise sector creating global companies from India
Once upon a time Software was eating the world, now Software-as-a-Service (SaaS) is eating Software! Are you at the table?
July 1, 2025
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How the Greatest Investors Win in Market and Life: Lessons from William Green
Calling yourself an ‘investor’ is fashionable today. And if you’re a Value Investor, you’re in vogue. There are hundreds of books on investing which give you quite a few strategies to emulate.
July 1, 2025
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The Great Resignation & The Rise in HR Tech
If there is one thing that the Coronavirus pandemic has established among the global workforce, it is a gigantic change in priorities.
July 1, 2025
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The Human in the Process
When one starts a business, a founder’s first thoughts are: how do I acquire customers, how do I service them and scale, how do I get the right business and tech team together, how do I start generating revenues.
July 1, 2025
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Sky is not the limit : The Space-tech sector story writes itself in India
In April 2001, Dennis Tito, an American engineer, became the first ‘Space Tourist’ when he flew to the International Space Station (ISS) aboard Russia’s Soyuz spaceship.
July 1, 2025
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Blockchain is the present. It is also the future.
It was only in 2018 that Warren Buffet – probably the most veteran investor today – called Bitcoin (the first cryptocurrency) “rat poison” on a television chat. At the time, his statement created a storm in the Blockchain world and even caused a dip in the value of Bitcoin.
July 1, 2025
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My job is asking all the right questions, not having all the answers: Umang Bedi
They say that we are what we repeatedly do; excellence is a habit, not an act. I see that dedication for excellence in very few people – those who have conviction in their ambition and are ready to give it their 100%. Such individuals almost can’t help but be on the go
July 1, 2025
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The importance of being earnest
You may have heard of the Rubber Band Effect, which refers to market volatility. Just like how a rubber band stretched and then released comes back to its original form, markets can also stretch and shrink. The funding dry-up in the private market over the last few weeks is an instance of this theory
July 1, 2025
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Sitashwa Srivastava on the secrets of building a startup (and knowing when to kill a startup)
Welcome to the second edition of The Bellwether Club – trica’s interview series with India’s most prominent entrepreneurs and investors, to uncover the real stories behind their success. Our guest in this chapter is Sitashwa Srivastava, co-founder and Co-CEO of global investment platform Stockal.
July 1, 2025
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Logistics-tech marches ahead, despite bumps and hurdles
One of the biggest news to come from the Indian startup ecosystem so far this year is the IPO of Delhivery, the Delhi-based logistics-tech startup founded in 2011.
July 1, 2025
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Anything that grows too fast is in danger: Sid Talwar
For the third edition of The Bellwether Club – trica’s interview series with India’s most prominent startup founders and investors – I’m delighted to introduce our guest: Sid Talwar, Co-founder and Partner at VC firm Lightbox Ventures.
July 1, 2025
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Investing in startups is the right CSR: Ullas Kamath
Ullas Kamath, former Joint Managing Director of Jyothy Labs, is one of the few Indian private market investors who have seen the evolution of the country’s startup ecosystem since its inception.
July 1, 2025
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Are we green ‘shooting’?
In the popular American sitcom Parks and Recreation (2009-2015), Ron Swanson – a government employee and staunch capitalist, portrayed by Nick Offerman – opposes his colleague Leslie Knope’s effort to bail out the ‘Pawnee Video Dome’ which was going out of business.
July 1, 2025
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You need Capital, or Connections, or Competence to be an Entrepreneur : Suchita Salwan
For the fourth edition of The Bellwether Club – trica’s interview series with India’s most prominent startup founders and investors – our guest is Suchita Salwan, founder and CEO of discovery-led-commerce startup Little Black Book (LBB).
July 1, 2025
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What do investors want from private markets? Find out here.
What do investors want from private markets? Honestly, it is not rocket science – returns! But the definition of “returns” varies from investor to investor, especially family offices and VCs.
June 25, 2025
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You need Capital, or Connections, or Competence to be an Entrepreneur : Suchita Salwan
For the fourth edition of The Bellwether Club – trica’s interview series with India’s most prominent startup founders and investors – our guest is Suchita Salwan, founder and CEO of discovery-led-commerce startup Little Black Book (LBB).
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Why Indian Startups Need Family Offices as Investors
An Economist with a PhD in “Borrowing and Lending Behavior of Households: Impact of Loan Waiver Program in India” and a post-graduate diploma in business studies from Harvard University, Aarti “accidentally” found herself in the investment space. She is also an active angel investor now. Speaking to trica’s Syna Dehnugara over a Zoom call recently, she shared her thoughts on investing in Indian private markets.
June 25, 2025
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SaaS Growing: In Good Times & Bad
The global SaaS market is estimated to reach $381.21 billion at a CAGR of 17.3% by 2030 as per a report by Market Research Future (MRFR) in October 2022. The Indian SaaS market is expected to account for 7-10% of the global SaaS market, from 2-4% at present, according to a recent EY-CII Research Report.
June 24, 2025
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Working 24/7 is not the healthiest; but it’s important to know what it looks like: Ashray Malhotra
I had not met Ashray before this interview. I was expecting a typical IIT-ian startup founder – smart, ambitious, and determined. Ashray is all this, and comes with a bonus trait; he is more down to earth than you would expect a 27-year-old, who is already at his second entrepreneurial venture, to be. He has been part of multiple startup accelerator programs and Rephrase.ai has raised about $10.6 million in Series A funding.
June 24, 2025
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India’s Midas touch in online jewelry
The COVID-19 impact on businesses had not been kind to the sector. But the bad phase has passed, it seems. In fact, reports suggest that India’s gold demand surpassed pre-pandemic levels. According to a report by Maximize Market Research, India’s gem and jewellery market, pegged at $25.30 Billion in 2020, is expected to grow at a CAGR of 21.35% to reach $98.04 billion by 2027.
June 24, 2025
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Edtech is not just about learning
Edtech unicorn BYJU’s has been in the news for a lot of unpleasant developments lately. Despite its reported fundraise at a flat valuation of $22 billion, the 12-year-old company had suffered a loss of Rs.4564.38 crore in their last reported numbers. But let’s not assume this as a blow to the edtech sector at large.
June 24, 2025
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To AI or not to AI?
In the offline world, ‘group owners’ of such funds get a group of people together, collect a specific amount of money from all of them, conduct an auction, and disperse the money among them. Coming from a tech background, Manuraj was curious to bring this system online.
June 24, 2025
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What’s for lunch?
Did you know that Delhi’s iconic food joint Karim’s which is most popular for its Mughal delicacies was established in the mid-19th century by Haji Karimuddin, son of Mohammed Aziz, a cook in the royal court of the Mughal Emperor Bahadur Shah Zafar. This dine-in and takeaway continues to thrive in Delhi’s Khan Market – one of the most expensive real estate parcels in the world.
June 24, 2025
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Where are the world’s rich investing?
While family offices in the past have been inclined towards the private markets and low-risk assets, the trends seem to be changing. The wealth making opportunities along with the technological disruption could be one of the reasons behind the shift.
June 24, 2025
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Mirror, Mirror on the wall, who’s the fairest of them all?
BPC such as skin and hair treatments have traditionally involved a trip to salons or parlours which is not only time-consuming but also expensive to be done on a regular basis. Moreover, COVID-19 led restrictions further pushed beauty and personal care to reach inside our homes.
June 24, 2025
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Earth is our only home
There is no better time than now to take immediate action towards mending the damage. Perhaps this explains the increasing focus from private market investors on climate-focused innovations.
June 24, 2025
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Charging it up
In India too, Gurugram-based electric vehicle ride-hailing startup BluSmart has taken a similar full-stack approach where it focuses on building their entire ecosystem, including the charging infrastructure for their electric taxis.
June 24, 2025
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Investment trends under strategic shift
LP’s across the world believe that 2024 will prove to be a strong year for Asian private equity, according to Coller Capital’s latest Global Private Equity Barometer, Summer 2023. The report studied responses from 110 private equity investors based in North America, Europe, and the Asia-Pacific region (including the Middle East).
June 24, 2025
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What’s in your shopping cart today?
Digital commerce or e-commerce has made its way into our daily lives. While the segment has been around for a long time, it was a ‘good-to-have’ option. However, COVID-19 led restrictions made it an essential for all of us. From getting groceries, medicines, apparel, food, electronics, to booking tickets, everything got enabled through e-commerce.
June 23, 2025
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Journey or destination: What do you prefer?
For growth-stage investors, there could be a similar dilemma. While making the next investment, many must have struggled over deciding whether to invest in an existing market leader or a growing brand that is looking to disrupt the existing market with its innovative solutions.
June 23, 2025
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Where patience meets prosperity
India has been working relentlessly towards achieving the 2030 sustainable development goals (SDGs) however, data from Impact Investment Council (IIC) reveals that the country needs to spend approximately $170 billion annually to support the SDGs by 2030.
June 23, 2025
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India’s petcare industry is a market to chew on
Around the world, couples are happily choosing to parent dogs, cats, and other pets – to an extent that prompted Pope Francis to publicly call “having dogs and cats that take the place of (human) children” a form of selfishness.
June 23, 2025
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Your package has arrived!
Remember the smile, the Amul girl brought on our faces while opening a new block of butter? Or the reassuring sense of safety when pouring milk from a secure tetra pack? Packaging doesn’t just showcase a product but also reflects care and quality. It shows the brand’s commitment to preserving products and ensuring they reach us intact.
June 23, 2025
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A market for that which is Instagrammable
India has the world’s third-highest online shopping population and D2C (or digital-first) players are delivering on the market promise by leveraging the strong internet infrastructure to directly reach customers, without traditional intermediaries.
June 23, 2025
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Where healthcare and wealthcare meet!
In India, healthtech segment saw an influx of investments and growth during the COVID-19 period, however the funding plummeted 55% year-on-year to $1.4 billion in 2022, according to Tracxn data. The dip in the funding was mainly due to 75% decline in late-stage investments and 52% decline in seed investments.
June 23, 2025
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Be ready when everybody is sitting on the sidelines: Jai Rupani
‍At LetsIgnite 2023, India’s largest conclave for startup investors, Mr. Rupani was part of a panel discussion on the young titans of family offices in India. Here’s an excerpt from a panel discussion.
June 23, 2025
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VCs on raising from Indian LPs
What does a VC fundraising strategy look like? Hear from fund founders and managers as they take us through the journey of pooling capital from family offices, pension and endowment funds, institutional investors, and other LPs.
June 20, 2025
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Rishabh Mariwala on Sharrp Ventures’ road to become the best consumer investor in the country
With a passion for innovative product formulations and deep consumer insight, he founded the luxury consumer brand Soap Opera in 2010 and went on to introduce a range of luxury skincare product PureSense in 2016. While working on PureSense, Rishabh founded Sharrp Ventures, the Mariwala Family Office.
June 20, 2025
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Diversification a key aspect of investing in private markets: Adrija Agarwal
She holds a bachelor’s in bioengineering from Cornell University, a master’s in management from London Business School, and an MBA from Kellogg Business School.
June 20, 2025
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Ankit Kedia on building the Rs 200 Cr fund Capital-A
He holds a bachelor’s degree in food marketing from Western Michigan University and completed a post-graduation degree from SP Jain Institute of Management and Research in Mumbai.
June 20, 2025
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Hope is not a strategy, businesses need to make tough decisions and move on
The decline in startup funding in 2023 to a five-year low figure of $7 Bn as compared to $25 Bn in 2022 (Source: Tracxn) has been the cause of frantic calibration in the startup ecosystem. We spoke to Rajeev Kalambi, General Partner, Cactus Venture Partners, to catch the pulse of the startup ecosystem in India and what to expect in 2024.
June 20, 2025
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Not fair to write off 2024
As startup founders and investors settle in a realistic market condition, all stakeholders in the ecosystem seem to be waiting in the wings to understand what the future holds. We spoke to Siddarth Pai, Founding Partner, 3One4 Capital, to catch the pulse of the startup ecosystem in India and what to expect in 2024.
June 20, 2025
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Exits are more real and predictable than ever before
Founders have settled in the reality of building businesses. Sanjay Swamy, Managing Partner, Prime Venture Partners, believes all startups in the ecosystem today fit in four distinct categories and that there’s a promising path to liquidity in India.
June 20, 2025
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Blogs Serious business in secondary market
Experts forecast 2024 as a record year, with secondary transactions touching $150 B. Last year, global secondary transactions reached $112B, the second highest figure after $132 B in 2021, according to Jefferies report on the global secondary market.
June 20, 2025
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Fintech: The evergreen sector on every investor’s mind
Fintech’s first identity is the QR code – at least for the common Indian who finds it everyday in their local kirana store, on roadside carts stacked with socks and dreamcatchers on display, or even stuck on the chest of their idol in temples to make daily offerings or donations. In fact, the natural reflex now is to scan and pay, not to take out the wallet, pay with cash, and wait for the change.
June 20, 2025
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The sound of India’s entertainment market
India consumed 17.4 EB of mobile internet data in 2023. That is 174 trillion GB or more than 17 million TB worth of content transmitted throughout the year as we scrolled through social media reels, binge-watched the latest shows, or perhaps played a couple rounds of World of Warcraft to unwind after a long week.
June 20, 2025
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Why SpaceTech Is no Longer “Too Early” for Angel Investing
India's space economy is projected to reach USD 13 billion by 2025, driven by increasing private sector involvement and favorable governmental policies.
April 7, 2025
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The Fund Manager’s Playbook: Building & Managing an Early-Stage Fund
leading fund managers shared their insights and some hard-hitting truths on the art and science of building an early-stage fund
March 25, 2025
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How AI is Transforming Industries and Redefining Success
March 18, 2025
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How RevFin Electrified Its Growth: A Debt Funding Success Story with LVX
October 23, 2024
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Key Milestones Investors Want at Every Stage of Startup Fundraising
October 17, 2024
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Revenue-Based Financing: LVX's Role in Transforming Indian Startup Growth
October 17, 2024
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Understanding Non-Dilutive Funding: A Smart Approach to Debt Funding for Startups
Dive into the world of non-dilutive funding, a smart financing option that helps startups secure capital without giving up equity. Learn how maintaining ownership can benefit your startup through real-world examples like Doqfy's success story. Understand the advantages of debt financing, the strategic considerations involved, and how it compares to equity financing.
August 30, 2024
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The Future of Debt Funding: Trends and Innovations in Startup Investment 2024
August 30, 2024
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New ways to track your portfolio startups and invest strategically on LVX
The revamped dashboard provides transparent portfolio details at both holistic and granular levels.
May 20, 2024
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The game of entrepreneurship is changing in India: Sharad Sharma
FoundersFirst third edition: Sharad Sharma calls on the need for a robust research and development ecosystem to empower deeply innovative startups in India.
June 12, 2024
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When the space is your oyster
Agnikul Cosmos Founding Advisor Satyanarayanan Chakravarthy has also founded The ePlane Company, a LVX portfolio startup that is making flying taxis a reality.
May 31, 2024
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Funding Fridays: Decoding debt funding for startups and emerging businesses
A closer look at the power of debt to efficiently leverage debt funding as a tool.
May 28, 2024
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[Portfolio Watch] Surging fundraising activity, strategic AI acquisitions, eyeing the public market, and more
In Portfolio Watch, LVX takes a closer look at the winning activities and milestones in our portfolio.
May 27, 2024
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How to prepare for debt funding: The definitive checklist for startups
Everything you need to know when seeking debt funding.
May 9, 2024
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Insights on LV Debt and our commitment to make fundraising easy and transparent
Founders must understand these nuances of debt before taking one.
May 1, 2024
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What is the difference between equity and debt funding for startups and emerging businesses?
Raising capital is a big decision for any business. Make sure you know the ins and outs of funding options, including debt and equity, before starting your fundraising process.
April 30, 2024
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Five instances when debt is a good funding choice for startups
With a good strategy in place, debt can be a powerful tool for growth. Explore five scenarios where debt can boost business.
April 17, 2024
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LVX AIF Information
LVX today has a Cat-1 Angel AIF license, approved in 2018. We have close to 4.5k investors who have invested across 900 schemes. As we were the early pioneers of the AIF, we had created the PPM with certain cost structures in mind.
February 21, 2024
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The importance of debt in a changing startup funding environment
Alternative forms of funding like debt as well as a combination of debt and equity are likely to become a strong funding instrument in the coming years for emerging businesses.
February 8, 2024
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Perks of running LVX is front-seat view of the ecosystem
Our vision remains intact: To ensure that investors (angels, UHNIs and family offices) have access to the best entrepreneurs and to make fundraising and liquidity easy and transparent for founders.
January 23, 2024
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The Great Metamorphosis: LVX’s Private Market Investing Outlook, Insights & Projections 2023-24
From our qualitative research and interviews with leading VCs and investors, the report outlines 10 key trends that point to a maturing startup ecosystem.
January 23, 2024
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Dive deep into the Angel Tax and its crippling impact on Indian startups
How does the angel tax and the valuation methods prescribed under it affect startups operating in a highly unpredictable market? Find out more.
December 8, 2023
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Rise of founders as angels and what they do better
November 27, 2023
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A deep dive into building and scaling a company with equidebt at LetsIgnite 2023
November 27, 2023
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Power law's ability to make investors lazy and other insights on building a successful portfolio at LetsIgnite 2023
November 27, 2023
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Building a foundation of trust, the board’s fiduciary responsibility, and other top takeaways on navigating startup governance
Delve into the many facets of startup governance with Quotient Partner Kanika Agarrwal, Tracxn Co-founder and CEO Neha Singh, Aulerth Founder and CEO Vivek Ramabhadran, Aeka Advisors Partner Abhishek Goenka.
November 22, 2023
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Inside the minds of young titans of family offices and their approach to startup investment
Take a closer look at how and why family offices are allocating capital to private markets in a candid conversation with leaders from four family offices at LetsIgnite 2023.
November 9, 2023
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LetsIgnite 2023: Recognising ‘equidebt’ as a funding instrument, an honest decoding of angel tax, LIVE startup pitches, and more
Here’s a quick look at the action-packed day at LetsIgnite 2023, which brought together close to 250 investors to discuss the nuances of startup investing.
October 16, 2023
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Four reasons why you should attend LetsIgnite 2023
We are pleased to announce the ninth edition of our flagship event LetsIgnite, India’s largest conclave for startup investors. Here are four reasons why you should not miss LetsIgnite 2023.
September 12, 2023
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[Portfolio Watch] GIVA closes Rs 200 Cr in Series B, actor Parineeti Chopra invests in Clensta, and more
An investor is no longer just a suit-clad professional. They could very well be your next-door neighbor, or as we’ve seen, your landlord or a celebrity customer.
August 14, 2023
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LVX partners with HSBC to enable startups build sustainable businesses
Shanti Mohan, Co-founder and CEO, LVX, advised founders on the need to be self-aware about how one is building their company and the intent behind their actions.
August 4, 2023
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Three reasons to invest in an early-stage startup
One in every three deals in the Indian startup ecosystem takes place on LVX. Join our investor community to discover the most promising early-stage startups.
July 31, 2023
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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@2025 - All Rights Reserved
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/start
TITLE: LVX Start | Early-Stage Startup Investing Made Smarter

Angel investing in India just changed: what founders and investors must know.
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We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
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Your Angel Investing
Journey Starts Here
Discover. Connect. Invest. Get access to curated early-stage startups—at the right entry price, with insights you can trust.
START INVESTING
Investing with Impact, Proven by Numbers
Trusted by hundreds of investors. Billions raised. Game-changing startups funded.
500
+
Family offices & VC’s
26
%
Average IRR
1500
+ Cr
AIF AUM
1100
+
Deals Closed so far
The
edge
Discover high-potential startups early
Invest in innovative, early-stage startups through a guided and transparent process. Our platform simplifies everything—from onboarding to portfolio building.
Expert-vetted deals to lower your risk
Access curated opportunities reviewed by investment professionals. Benefit from co-investment insights and exclusive deal flow.
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Track your investments in real time with powerful reporting tools. See how your capital is performing and what's driving returns—no surprises.
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Transparent Process.
Tangible Results.
With a track record of successful outcomes, LVX offers investors insight-driven access, institutional-grade diligence, and seamless execution.
START INVESTING
Total Invested
₹
1100
+ Cr
net annualized return (irr)
26
%
Maximum Realised Exit Multiple
At
20
X
Start Investing in 3 easy steps
Sign up and Explore
Create your profile, verify your identity, and access curated startup deals.
Choose LVX start for early-stage opportunities.
Make Smart Investments
LVX start brings you early breakout bets—high-potential startups ready for your first cheques.
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Monitor your investments, get real-time performance insights, and access investor perks.Stay informed with regular updates and transparent reporting.
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Startups That Signal Strength
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Direct Investments
Unique Funds
Global Investments
Portfolio Highlights
You Could Be Part of the Next Big Success
AI-driven precision agriculture platform offering plant science, biotech, and climate data solutions for sustainable farming.
Sector
Agritech
Founders
Agam Khare
Recent Milestone
Raised $100 million in funding
Visit Company Website
Micro-investment platform helping users automatically save and invest spare change in digital gold with daily use.
Sector
FinTech
Founders
Nishchay AG, Misbah Ashraf
Recent Milestone
Reached 20 million users in India
Visit Company Website
Full-stack diagnostics company delivering pathology and wellness tests with an at-home sample collection model.
Sector
Healthcare
Founders
Dheeraj Jain
Recent Milestone
Launched Femcliffe, India's first women-focused diagnostic platform
Visit Company Website
Cold-chain logistics tech platform enabling seamless, end-to-end transportation for perishable goods across India.
Sector
Logistics
Founders
Swarup Bose
Recent Milestone
Raised ₹250 crore in Series B
Visit Company Website
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Real People, Real Stories
Why Investors Keep Coming
Back
Discovering LVX has been a game changer in my angel investing journey. The platform features compelling deals across sectors and serves as a strong bridge between growth-stage startups and investors seeking high-potential opportunities.
Prithvi Vachani
VP, Dixon Technologies India Ltd.
LVX remains a key player in India’s private market ecosystem, offering early and growth-stage deals with strong wealth-building potential. Its diverse, sector-agnostic opportunities appeal to a wide range of investors, driving private market participation nationwide.
Durai Raja
Private & Public market investor, Crypto and F&O trader
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LVX supports investors through every stage—from discovering startups and connecting with founders to due diligence, legal paperwork, and post-investment reporting. Everything is streamlined via the LV platform and Angel Fund.
How protected are my investments?
All startups undergo thorough legal and financial due diligence before any funds are accepted. Standard legal agreements are in place to safeguard investor interests.
If the startup fails, are founders personally liable?
Founder liability depends on the specific terms in the investment agreement. Personal liability, if applicable, will be clearly documented.
How does LVX do investor accreditation?
While there's no formal accreditation in India, LVX verifies each investor’s identity and credentials per SEBI’s Angel Fund compliance before onboarding.
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Company
About Us
Contact Us
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Registered Address:
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/grow
TITLE: LVX Grow | Growth Capital for Scaling Startups

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, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
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Exclusive Access to
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Invest in curated, high-performing ventures or co-invest with top-tier institutional investors.
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Results That Speak for Themselves
Growth-stage deals, chosen with care and built to deliver.
Family offices & VC’s
500
+
Deals closed so Far
1100
+
AIF AUM
₹
1500
+ Cr
No. of Growth Stage Startups Fundraised
50
+
The
advantage
Institutional-Grade Access
Gain entry to exclusive growth-stage deals typically reserved for seasoned investors and family offices. LVX grow bridges access to high-quality startups and late-stage ventures previously only accessible through VC networks.
Premium Deals. Zero Guesswork.
Every opportunity on LVX grow undergoes rigorous due diligence, backed by years of experience. From market leaders to breakout ventures, we bring only the most promising to your dashboard.
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With LVX grow, you stay informed and in control. Our robust reporting framework provides full visibility into your portfolio's performance, deal updates, and exit pathways—built for serious investors who value data, clarity, and results.
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Portfolio Highlights
You Could Be Part of the Next Big Success
EV-as-a-service platform powering electric last-mile delivery with a focus on sustainability and cost-efficiency.
Sector
Logistics
Founders
Akash Gupta, Rashi Agarwal
Recent Milestone
50% increase in revenue to ₹455 crore & achieved 100 million deliveries
Visit Company Website
Budget-friendly hostel chain offering community experiences for Gen Z and millennial travellers across major Indian cities.
Sector
Travel & Tourism
Founders
Pallavi Agarwal
Recent Milestone
Raised ₹35 crore in Series A
Visit Company Website
Unified digital platform offering embedded finance infrastructure and APIs for modern fintech and consumer brands.
Sector
FinTech
Founders
Rajjat Gulati, Rohit Mahajan
Recent Milestone
Fintech Startup of the Year 2024 & raised  $2 million in seed funding
Visit Company Website
Upskilling platform combining bite-sized video content, mentorship, and job readiness programs for young professionals.
Sector
EdTech
Founders
Divya Jain
Recent Milestone
Raised $8 million in Series A & surpassed 1.5 million subscribers
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Real People, Real Stories
Why Investors Keep Coming Back
LVX made my angel investing journey seamless and insightful. With curated startups, transparent processes, and a supportive team, I’ve confidently diversified my portfolio and grown as an investor. Grateful to be part of this platform.
Mohit Guglani
Private Investor, vCFO Specialized & TAS Expert
Private market investing used to feel complex and exclusive. LVX has completely changed that—making it transparent, accessible, and incredibly rewarding.
Sagar Halbe
Digital Marketing executive, investor in private equity and unlisted space
LVX offers a wide range of exciting investment opportunities across sectors like tech, healthcare, and consumer brands. The team’s consistent support and insights have helped me make informed decisions and back the right startups confidently.
Vinod Halai
MFD & Angel Investor
FAQs
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Write to us at
contact@lvxventures.com
What investment opportunities can I access on LVX Grow?
LVX Grow gives you access to growth-stage and late-stage private companies, including Series A to Pre-IPO deals. You can participate in both primary and secondary transactions. Select opportunities in global funds and crossover deals are also available.
Who can invest on LVX Grow?
LVX Grow is designed for family offices, VCs, institutions, and UHNI investors looking for curated growth-stage deals with direct cap table access.
How is deal information shared?
You get access to a secure data room with company financials, audited statements, projections, cap table, terms, and due diligence reports. Live founder pitch calls and 1:1 meetings are arranged post-EOI (Expression of Interest).
What is the typical cheque size?
Most transactions on LVX Grow range between \$150K to \$2M per investor, depending on round size and structure.
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/ama-insights-vivek-khare-on-how-to-spot-winning-startups
TITLE: AMA Insights: Vivek Khare on How to Spot Winning Startups

Angel investing in India just changed: what founders and investors must know.
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Alert:
letsventurecredit.com
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Read More
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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
October 1, 2025
October 1, 2025
·
5
5
min Read
AMA Insights: Vivek Khare on How to Spot Winning Startups
By
Team LVX
Copied to Clipboard!
Vivek Khare has been part of India’s startup story since its earliest days. Back in 1999, at the dawn of the internet era in India, he worked at
Naukri.com
and later went on to back future unicorns like
Zomato
in their early days. Over the years, his portfolio has included
Jaypore, Happily Unmarried, Classify Canvera, Meritnation, Vastra App,
and many more.
Today, Vivek is known as a seasoned angel investor with a sharp instinct for spotting opportunities in the
zero-to-one stage
—helping founders take an idea to market fit.
But while angel investing has been a rewarding journey for him, Vivek never shies away from calling out the risks.
“This is one asset class where your principal can get wiped off. It should never be more than 5 percent of your overall portfolio. But if you’re lucky, that 5 percent can take your wealth to 200–400 percent,”
he shared during the
LVInsights Ask Me Anything (AMA)
session.
Why He Invests: Staying Ahead, Not Just Returns
For Vivek, angel investing is more than just financial gain.
“Money is obviously a big motivator, but that’s a side product. The real reason is to ensure I am not outdated. Working with startups keeps me updated on the latest technologies and connected with some of the smartest people,”
he explains.
This perspective has kept him constantly engaged in the ecosystem—and prepared for what’s coming next.
Spotting the Next Big Thing
One of Vivek’s most celebrated bets was on
Zomato
, back when it was still called
Foodiebay
. Smartphones weren’t common, but he saw potential in a platform that aggregated restaurant menus—a simple idea positioned to ride the wave of internet and smartphone adoption in India.
“The point is you need to invest before something starts blooming. Once it becomes big, angel money will not be sufficient. Chances are the company looks small or the market seems non-existent, but you have to take that leap of faith that it can grow due to behavior change or technology,”
he says.
No Passive Investing: The Karma of Giving First
Vivek firmly believes there’s no such thing as a
passive angel investor
.
Drawing on Anupam Mittal’s concept of “karma points,” he emphasizes that investors must give a lot to the ecosystem before they can expect returns.
For Vivek, that means rolling up his sleeves:
Acting as a
salesperson
to get startups their first clients.
Playing
investment banker
to convince co-investors.
Spending
30% of his time on hiring
to help founders bring senior talent onboard.
“Founders are usually young and may not have the gravitas to get senior professionals to join them. That’s where I step in,”
he says.
How to Start as an Angel
Vivek advises new angels to begin by joining at least one syndicate group and identifying sectors they feel strongly about.
“If you believe India is going to be a big consumer market, or if you see scope for eco-friendly solutions, build your thesis around that and start small,”
he recommends.
Rapid Fire with Vivek Khare
Q: The biggest myth about startup investing?
A: That you can be a passive investor. It just doesn’t work.
Q: One startup you’re most proud of?
A: While Zomato is my claim to fame, I’m proud of being an early investor in Absolute Foods. I spoke to the farmers they worked with, and their conviction sealed my decision.
Q: A deal you regret missing?
A: Too many! But BigBasket and Khatabook stand out.
Q: Your biggest learning as an angel investor?
A: Be humble. You never know who will prove you wrong. No one knows for sure what will work—you work with probability.
Q: Top three sectors you’d invest in today?
The Bharat Opportunity
– Tapping into India’s massive consumer base beyond metros.
Cleantech
– Leveraging technology to solve pollution.
Collaboration Tools
– Products enabling distributed teams to work effectively.
Q: The first question you ask a founder?
A: What led you to this problem? Do you have a deep insight or personal reason? A vague “kuch karna hai” doesn’t work for me.
Q: One reason to invest in the Indian private market?
A: It’s the way to create wealth and improve productivity. I come from a middle-class family, and the reason I could retire early is because a few right investments created value for me. Good businesses run by competent people will always create value.
Key Takeaways for Angel Investors
Limit your exposure
– Keep startup investments to no more than 5% of your portfolio.
Stay engaged
– Passive angel investing doesn’t work; your involvement shapes outcomes.
Invest early in trends
– The biggest wins come before markets bloom.
Build your thesis
– Back sectors where you see long-term potential.
Give first
– Build your “karma points” in the ecosystem before expecting returns.
By
Team LVX
Startups
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Videos
How to start your own syndicate on LetsVenture
This is some text inside of a div block.
·
4
This is some text inside of a div block.
min read
LetsIgnite 2023, India's largest conclave for startup investors since 2015
This is some text inside of a div block.
·
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Tweets
Tweets by letsventurein
Startups
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/is-your-startup-ready-for-debt-funding-heres-a-checklist
TITLE: Is Your Startup Ready for Debt Funding? Here’s a Checklist

Angel investing in India just changed: what founders and investors must know.
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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
September 19, 2025
September 19, 2025
·
4
5
min Read
Is Your Startup Ready for Debt Funding? Here’s a Checklist
By
Copied to Clipboard!
For most founders, capital immediately brings to mind
equity funding
. Debt, on the other hand, is often misunderstood—sometimes even viewed negatively. But in reality, debt is one of the most effective ways to fund growth without giving up ownership.
Unlike equity, debt financing allows you to raise capital while keeping your cap table intact. Whether through a business loan or a line of credit, debt can provide the liquidity your company needs to scale, meet working capital requirements, or seize short-term opportunities—without diluting your stake.
That said, debt is a financial commitment. The capital raised must be repaid within a set period, along with interest. But in return, you retain full control over decision-making and the direction of your company.
At LVX Debt, we help founders unlock the power of non-dilutive capital. Here’s a quick checklist to ensure your business is debt-ready before you start your journey.
Make Sure Your Business is Registered
To access debt under compliance with the
Companies Act, 2013
, your startup must be a registered entity. Lenders rarely work with unregistered businesses, as it raises potential risks around tax and legal obligations.
When preparing to raise debt, create a compelling pitch deck:
What your business does
Traction and early wins (customer acquisition, pilots, revenue streams)
How debt will accelerate growth
Transparency and clarity are key.
Keep Your Numbers Ready
Founders who know their numbers instantly build credibility. Before approaching lenders, prepare:
Profit & Loss statement
Balance sheet
Burn rate and runway
Outstanding debt, if any
Projections and business plan
Numbers don’t just reflect past performance—they demonstrate your vision for sustainable growth.
Prove Your Business is Credit-Worthy
Your credit score (or commercial score) is a crucial factor in determining loan eligibility. In India, this is measured through the
CIBIL score
.
At LVX Debt, we typically require a
minimum score of 685
to begin the process. A strong score signals that your business is disciplined, reliable, and capable of repayment.
Prepare the Right Documentation
Lenders value transparency and thoroughness. To move smoothly through the debt process, keep the following ready:
KYC of directors or key shareholders
Company documents (GST certificate, incorporation certificate, audited financials, MIS reports, bank statements)
Proof of address (registered certificate address must match your operational site)
Lenders will also conduct in-person verification before disbursing funds.
Final Word
Debt is not a burden—it’s a growth tool. With the right preparation, startups can unlock capital without sacrificing ownership.
At
LVX Debt
, we’re building a transparent, founder-friendly platform for pure-play debt, designed specifically for startups and emerging businesses.
👉
Learn more about LVX Debt
By
Startups
Debt Funding
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
Gateway to India's Private Market
start. grow. school
Revolutionising private market investing — where investors find high quality deals and founders raise from right backers.
Trust. Transparency. Technology
Join us as we Disrupt, Invest, and Build Together
35K+
startups
14K+
investors
₹1500+ Cr
AIF AUM
Reimagining
the Private Market Universe Together
Lets Venture
was conceptualised in 2013, on a simple premise – to make fundraising & investing easier for start-ups and investors respectively.
Today we are poised to scale private markets on a global level and aim to build the world’s largest ecosystem for founders and investors.
Meet the Team
Powered by a team of 100+ employees across Bengaluru, Delhi & Mumbai.
Pranav Mahajani
Head of Investments
Pranav Mahajani
Head of Investments
Pranav Mahajani, is a IIM Ahmedabad graduate with 17 years of investment banking experience. A career investment banker and a dedicated partner to founders, brings a wealth of expertise to his role as President at trica capital. His passion lies in assisting startups in effectively managing their capital, allowing the team to concentrate on driving growth.
Shanti Mohan
Founder & CEO
Shanti Mohan
Founder & CEO
Shanti Mohan is an angel investor and the Founder & CEO of LetsVenture and trica. She is the Nominated Committee Member, Alternative Investment Policy Advisory Committee (AIPAC) of SEBI. She is also Member of the Karnataka Vision Board for Startups.
Pallavvi Agarwal
Sales & Deal Management (LVX start)
Pallavvi Agarwal
Sales & Deal Management (LVX start)
Pramod Lamba
Head of Partnerships
Pramod Lamba
Head of Partnerships
Pramod is a senior business leader with more than three decades of experience in customer service, Human resources, Business Development and Customer operations. His experience across blue chip companies like Airtel, Tata sky, ACT Fibernet along with his last few years in the debt space make him an astute Business professional. He is responsible for building and nurturing the Debt arm of Lets Venture.
Clarence Anthony
Legal Counsel
Clarence Anthony
Legal Counsel
Sohan Sarma
Engineering Manager
Sohan Sarma
Engineering Manager
Engineering Manager
Divyansh Meena
Head of Marketing
Divyansh Meena
Head of Marketing
Head of Marketing
Rashmie Pathak
Portfolio Management (LVX start)
Rashmie Pathak
Portfolio Management (LVX start)
Portfolio Management (LVX start)
Meet the Team
Mentors
Partners
Builders
Pranav Mahajani
Head of Investments
Shanti Mohan
Founder & CEO
Pallavvi Agarwal
Sales & Deal Management (LVX start)
Pramod Lamba
Head of Partnerships
Clarence Anthony
Legal Counsel
Sohan Sarma
Engineering Manager
Divyansh Meena
Head of Marketing
Rashmie Pathak
Portfolio Management (LVX start)
Our guiding lights in this journey:
Advisors, Investors, Supporters
Ratan Tata
Former Chairman of Tata Sons.
Mohandas Pai
Manipal Global Education
Sharad Sharma
iSPIRT
Subrata Mitra
Accel India
Anupam Mittal
People Group
Manav Garg
Eka Software
Nandan Nilekani
Co-Founder, Infosys
Rishad Premji
Executive Chairman, Wipro
Investors and believers
in our journey.
Chiratae Ventures
Accel Ventures
Singapore Angel Network Pte. Ltd.
Nandan Nilekani
Co-Founder, Infosys
Girish Mathrubootham
Founder & CEO, Freshworks
Times Internet
Kunal Bahl
Co-Founder & CEO, Snapdeal
Mohandas Pai
Former CXO, Infosys
Anupam Mittal
Co-founder & CEO, People Group
Amit Ranjan
CoFounder, SlideShare
Manav Garg
CEO & Co-founder, Eka Software
Naveen Tewari
Founder & CEO, inMobi
Rahul Mehta
Partner, DST
Rishaad Premji
Chairman, Wipro
Sameer Nigam
Founder & CEO, PhonePe
Sharad Sharma
Co-founder, iSPRIT
See all
LVX Over The Years
2013 -14
LetsVenture launched
Startups raise first $1M
2015 -16
50th
Startup raises funds
First LetsIgnite held
1000
investors,
100
startups assisted
Lead Syndicates launched
2017 -18
First portfolio exit
3000
investors
$50M
raised
Angel fund AIF launched
2021
LV portfolio valued at
$3B
WIN
launched
LV fuel
- first founder syndicate launched
Launched
trica
2019 -20
LV portfolio valued at
$1B
Launch of LetsAccelerate for corporate innovation programs
MyStartup Equity Launched
Founders First 1st edition held
a
LetsVenture
Company
Making the private market agile, open, and scalable.
Know More
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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‍
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letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
Contact Us
Reach out to us today.
We would love to hear from you. Concerns, queries or just want to say hi?
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LetsVenture Technologies Pvt. Ltd.
WeWork Galaxy, 43, Residency Rd, Shanthala
Nagar, Ashok Nagar, Bengaluru, Karnataka
560025
contact@lvxventures.com
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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TITLE: Terms of Use

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We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
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Updated on JULY 2025
Terms of Use
This document is an electronic record in terms of the Information Technology Act, 2000 and the rules framed thereunder. This electronic record is generated by a computer system and does not require any physical or digital signatures.
This document is published in accordance with the provisions of Rule 3 (1) of the Information Technology (Intermediaries Guidelines) Rules, 2011 that require publishing the rules and regulations, privacy policy and Terms of Use for access or usage of the https://letsventure.com/ website.
LetsVenture Technologies Private Limited (“LVX”) is a private limited company having its registered office at WeWork Galaxy, 43, Residency Rd, Shanthala Nagar, Ashok Nagar, Bengaluru, Karnataka 560025 (hereinafter referred to as “We”, “Us”, “LVX” or “Our” which expression shall mean and include its affiliates, successors and permitted assigns). Your (“You” or “Your”) use of the Platform (defined below) is subject to the notices, terms and conditions set forth in these Terms of Use. The domain name “www.lvxventures.com” the mobile application by the name “LVX” (hereinafter collectively referred to as the “Platform”) is owned by LVX. Your use of the Platform is governed by the following terms and conditions (“Terms of Use”) as applicable to the Platform including the applicable policies which are incorporated herein by way of reference. You acknowledge and agree that You shall be subject to the policies that are applicable to the Platform and by mere use of the Platform, You shall be contracting with LVX and these terms and conditions including the policies constitute Your binding obligations, with LVX.
By mere use of the Platform, You agree to be subject to the applicable rules, guidelines, policies, terms, and conditions and the same shall be deemed to be incorporated into this Terms of Use and be considered as part and parcel of this Terms of Use. We reserve the right, at Our sole discretion, to change, modify, add or remove portions of these Terms of Use, at any time without any prior written notice to You. It is Your responsibility to review these Terms of Use periodically for updates/changes. We will notify You of any material updates/changes from time to time. Your continued use of the Platform following the posting of changes will mean that You accept and agree to the revisions. As long as You comply with these Terms of Use, We grant You a personal, non-exclusive, non-transferable, limited privilege to enter and use the Platform.
ACCESSING, BROWSING OR OTHERWISE USING THE PLATFORM INDICATES YOUR ACCEPTANCE OF ALL THE TERMS AND CONDITIONS IN THESE TERMS OF USE. PLEASE READ THESE TERMS OF USE CAREFULLY BEFORE PROCEEDING. YOU DECLARE YOUR WILLINGNESS TO ABIDE AND BE BOUND BY THESE TERMS OF USE THROUGH YOUR USE OF THE PLATFORM. IF YOU DO NOT AGREE WITH THE TERMS OF USE, PLEASE DO NOT USE THE PLATFORM. These Terms of Use will be effective immediately upon Your acceptance of Our terms and conditions, Your use of Our Platform being indicative of such acceptance. These Terms of Use shall be enforceable, in the same manner as any other written agreement.
‍
1. Platform
1.1
You cannot access the Platform without registering for an account. To use the features, You will need to register and create a profile with accurate and complete information. Your profile must be your own or of a person or, an entity You are entitled to represent and You shall not use or provide any information that is offensive or that violates any third party’s rights.
1.2
Account de-activation: You can choose to de-activate Your account with LVX maintained on the Platform by notifying c2c@letsventure.com. Please note that any cancellation/deactivation of Your account shall be subject to the payment terms applicable to You.
‍
2. Investor
2.1
You shall not host, display, upload, modify, publish, transmit, update or share any information  that:
2.1.1
Belongs to another person and to which You do not have any right;
2.1,2
Is grossly harmful, harassing, libellous, invasive of another’s privacy, hateful or racially, ethnically objectionable, disparaging, relating or encouraging money laundering or gambling, otherwise unlawful in any manner whatsoever;
2.1.3
Harms minors in any way;
2.1.4
Infringes any patent trademark, copyright or other proprietary rights;
2.1.5
Violates any law for the time being in force;
2.1.6
Deceives or misleads the users about the origin of such messages or communicates any information which is grossly offensive or menacing in nature;
2.1.7
Impersonates another person;
2.1.8
Threatens the unity, integrity, defence, security or sovereignty of India, friendly relations with friendly states, or public order or causes incitement to the commission of any cognizable offence or prevents investigation of any offence or is insulting any other nation.
‍
2.2
You understand that any content You find on or through the Platform is the sole responsibility of the person who originated such content. You confirm that You are not relying on LVX to, and that You understand that We do not, endorse, support, represent or guarantee the completeness, truthfulness, accuracy or reliability of any content or communications posted via the Platform or endorse any opinions expressed on the Platform.
‍
2.3
You understand that Your content may be republished and if You do not have the right to submit content for such use, it may subject You to liability, and that LVX will not be responsible or liable for any use of Your content by LVX in accordance with these Terms of Use.
‍
3.Risks
You acknowledge that you have read the Risk Disclosure at [ ].
‍
4.Chat
4.1
Please use the chat features of the Platform responsibly.
4.2
You shall not use the Platform to send unsolicited commercial messages (‘spam’) or unsolicited mass distribution of files. One should keep the discussions confidential, not to be shared in public or otherwise outside the forum.
4.3
In order to enforce this provision, LVX may establish additional policies regarding the use of chat features, including, but not limited to, maximum retention times of messages, maximum number of messages sent per day, or a maximum size of a message.
4.4
You agree not to use or launch any automated system, including without limitation, “robots,” “spiders,” “offline readers,” etc., to collect or copy data from the Platform. You further agree that You shall access the Platform only via the website through a web browser or a mobile user interface. Notwithstanding the foregoing, LVX grants the operators of public search engines permission to use spiders to copy materials from the site for the sole purpose of creating publicly available searchable indices of the materials, but not caches or archives of such materials. LVX reserves the right to revoke these exceptions either generally or in specific cases. You agree not to collect or harvest any personally identifiable information, including account names, from the Platform, nor to use the communication systems provided by the Platform for any commercial solicitation purposes.
‍
5. Representations and Warranties of User
You hereby represent and warrant:
5.1
That You have the right, authority, and capacity to enter into this Terms of Use on Your own behalf and on behalf on any entity for whom You are acting and to abide by all of the terms and conditions contained herein, and that if any aspect of Your participation violates provisions of the law to which You are subject, You will cease using the services and close your account;
5.2
That You are at least 18 years old and competent to execute and perform into any agreement you enter into through Our Platform;
5.3
That You shall not use a false name or email address owned or controlled by another person with the intent to impersonate that person or for any other reason;
5.4
That You shall not use a user ID name that is subject to any rights of a person other than yourself without appropriate authorization;
5.5
That You shall comply with the terms and conditions stipulated in this Terms of Use;
5.6
That You shall be solely responsible for maintaining the confidentiality of Your password;
5.7
That all the representations made by You to Us including in accordance with these terms and conditions are true, correct and complete and that You will update your registration information with the Company as needed so that it remains true, correct and complete;
5.8
That You will conduct yourself in a professional manner in all your interactions with any other user, LVX, their respective HQ members, employees and officers and shall not defame, harass, intimidate, threaten, disparage, libel or otherwise make false statement concerning any of the aforesaid persons in the course of your interactions with them or third parties;
5.9
That Your usage of the Platform will not, in any manner, directly or indirectly, violate terms of any contractual arrangement binding on You. Further, You agree not to use the Platform in a manner that results in an event where You may experience a conflict of interest such as with an entity in which You are currently holding shares; You are a director or a key employee or You exercise significant influence;
5.10
That You shall cooperate in good faith with other users, fellow shareholders in the Startup, LVX and its personnel, and their respective employees and officers to give effect to and honour the terms of any contract entered into between You and such persons, whether or not executed through the Platform.
‍
6. Emails, Newsletters and Notifications
If You wish to subscribe to Our newsletter(s) or receive notifications or e-mails from Us, We will use Your name and latest e-mail address provided by You in this regard. However, You may choose to stop receiving Our newsletters by following the instructions to unsubscribe as included in these e-mails or You can contact Us at [ ].
‍
7.Intellectual Property
7.1 This Platform is operated by and is the sole property of LVX. Any and all material on this Platform, including images, illustrations, audio and video clips, trade names, proprietary information and knowledge, technology, databases, or rights with respect thereto necessary for Our business as is now being operated are protected by copyrights, trademarks, and other intellectual property rights that are owned by Us or by other parties that have licensed such material to Us, or such parties having ownership of content uploaded on the Platform. You agree that any and all material displayed on the Platform is solely for Your personal use and You shall not, whether directly or indirectly, copy, reproduce, republish, post, upload, transmit or distribute such material in any manner and through any media including by way of e-mail or other electronic means and You shall not assist any other person in doing so. Modification of the said materials or use of the materials on any other Platform or networked computer environment or use of the materials for any purpose other than personal use is a violation of the said copyrights, trademarks and other intellectual proprietary rights, and is expressly prohibited. LetsVenture Technologies Private Limited grants to You a temporary, non-exclusive, revocable, non-transferable limited license to use the Platform for your own use. All right, title, and interest in and to the Platform (excluding content uploaded specifically by a user) is and will remain the exclusive property of LVX and/or its licensors.
7.2You agree that these Terms of Use, do not entitle You to any support, upgrades, updates, add-ons, patches, enhancements, or fixes for the Platform (Updates). We may, however, occasionally provide automatic Updates to the Platform at its sole discretion (and without any advanced notification to You). Any such Updates shall become part of the services and subject to these Terms of Use.
7.3 From time to time, we test various aspects of our Platform, including our website, user interfaces, service levels, plans, promotions, features, availability of content, delivery, and pricing, and we reserve the right to include you in or exclude you from these tests without notice.
7.4 LetsVenture Technologies Private Limited shall have no obligation to monitor or enforce any intellectual property rights that may be associated with the content provided by You on the Platform.
7.5 If You are a copyright owner or an agent thereof and believe that any content on the Platform infringes upon Your rights, You may contact [ ] and provide details requested in regards to such infringement.
‍
‍
8.Prohibited Uses
8.1 The Platform may be used only for lawful purposes. LVX specifically prohibits any use of the Platform for and You agree not to use the Platform for any of the following purposes:
8.1.1 Modifying, publishing, storing, transmitting, distributing, displaying, performing, participating in the transfer or sale of, create derivative works on, or in any way exploiting, any of the copyrighted material contained on the Platform, in whole or in part, without Our prior written consent.
8.1.2 Subleasing, leasing, selling, assigning, transferring, distributing, renting, permitting concurrent use of, or granting other rights in the content and any material and documentation provided on the Platform by other users or LVX to any third party.
8.1.3 Providing use of the content in a computer service business, network, time sharing, interactive cable television, multiple CPU or multiple or concurrent user arrangement to users who are not individually licensed by LVX or otherwise exploiting any portion of, the use of or access to the content or the materials or documentation provided on the Platform in contravention of these Terms of Use.
8.1.4 defame, libel, disparage, threaten, harass or intimidate anyone or otherwise violate the personal, privacy, contractual, intellectual property or other rights of any person, including by the use of offensive comments related to race, national origin, gender, sexual preference or physical handicap.
8.1.5 submit any content or material that falsely expresses or implies that such content or material is sponsored or endorsed by LVX.
8.1.6 sell access to the Platform or any part thereof other than through a mechanism expressly approved by LVX.
8.1.7 LVX may also place additional fair use restrictions including restrictions on concurrent connections and time of usage.
‍
9.Modifications
We reserve the right at any time and from time to time, in Our sole discretion, to modify the content on the Platform or any part thereof, including the transmission of any related materials or documentation, with or without providing prior notice to You. We further reserve the right at any time and from time to time, at Our sole discretion, to alter, modify or terminate any content or features contained on the Platform without providing to You prior notice of such alteration, modification or termination. You agree that LetsVenture Technologies Private Limited shall not be liable to You or to any third party claiming through You, for any modification of the content or features provided on the Platform.
‍
10. System Limitations and Failures
We use internally developed systems for providing You access to and facilitating Your use of the Platform. These systems may encounter technical or other limitations, and computer and communications hardware systems might experience interruptions. Further, We continually enhance and improve these systems in order to accommodate the level of use of the Platform. We may also add additional features and functionality to Platform that might result in the need to develop or license additional technologies. Increased utilization of the Platform or providing new features or functionality may cause unanticipated system disruptions, slower response times, degradation in levels of customer service, and delays in reporting accurate financial information. You agree that We shall not be liable to You or to any third party claiming through You, for any such failures contemplated herein.
‍
11.Privacy and Confidentiality
11.1 Your use of the Platform is governed by Our privacy policy, which can be located at [www.lvxventures.com/privacy-policy]
11.2 Please read Our privacy policy to understand Our information collection and usage practices. You may obtain certain confidential information, including without limitation, technical, contractual, product, pricing, business related functions, activities and services, customer lists, knowledge of customer needs and preferences, business strategies, marketing strategies, methods of operation, markets and other valuable information that should reasonably be understood as confidential (“Confidential Information”). You acknowledge and agree to hold all Confidential Information in strict confidence. Title and all interests to all Confidential Information shall be vested in Us. Your obligations regarding Confidential Information will survive the termination of these Terms of Use in accordance with Paragraph 18 below. Upon such termination, You must stop forthwith using any Confidential Information to which You may have been exposed in due course of Your use of the Platform.
11.3 You agree that Your obligations under this Paragraph 11 are necessary and reasonable in order to protect Our business and expressly agree that monetary damages would be inadequate to compensate for any breach of any covenant or agreement set forth herein. Accordingly, You agree and acknowledge that any such violation or threatened violation will cause irreparable harm and injury to LetsVenture Technologies Private Limited and that, in addition to any other remedies that may be available, in law, equity or otherwise, LetsVenture Technologies Private Limited shall be entitled to obtain injunctive relief against the threatened breach of the terms of this Paragraph or the continuation of any such breach.
11.4 The restrictions in this Paragraph 11 shall not apply to disclosure of Confidential Information by either party if and to the extent the disclosure is:
(a)required by the Applicable Law of any jurisdiction
(b)required by any applicable securities exchange, supervisory or regulatory or governmental body to which the relevant party is subject or submits, wherever situated, whether or not the requirement for disclosure has the force of law
(c)made to employees and representatives on a need to know basis, provided that such persons are required to treat such information as confidential through written agreement in terms which are no less strict than this Paragraph.
(d) is or becomes generally available to the public or
(e) was in its possession or was known by it, prior to receipt from the Disclosing Party, or
(f) was rightfully disclosed to it without restriction by a third party.
Provided that, restriction in this Paragraph 11 shall not apply to disclosures of Confidential Information made by LVX to its shareholders, directors, managers, potential investors and/or Affiliates. Provided further that LVX may disclose the Confidential Information to third party vendors and customers or pursuant to partnering arrangements without the restriction of this Paragraph 11 provided that such persons are required to treat such information as confidential through written agreement in terms which are no less strict than this Paragraph.
‍
12. Additional / Special Terms and Conditions
LetsVenture Technologies Private Limited may notify you or request you to accept additional or special terms and conditions in relation to Your access of certain features or services on the Platform. You agree that You shall access or use such features and services only in accordance with such additional or special terms and conditions as if they were incorporated herein these Terms of Use.
‍
13. Links to / from other Platforms and Third Party Tools
13.1 The Platform may contain link/s to various other websites. These links are provided solely for Your convenience and benefit. Wherever such link/s lead to websites which are not owned by or belong to LetsVenture Technologies Private Limited, We shall not be responsible for the content, products and services provided on such linked sites. We do not warrant or make any representations regarding the correctness or accuracy of the content on such websites. If You decide to access such linked websites, You do so at Your own risk. We do not in any way endorse the linked websites.
13.2 Similarly, this Platform can be made accessible through a link created by other websites. Access to this Platform through such link/s shall not mean or be deemed to mean that the objectives, aims, purposes, ideas, concepts of such other websites or their aim or purpose in establishing such link/s to this Platform are necessarily the same or similar to the idea, concept, aim or purpose of Our Platform or that such links have been authorized by Us. We are not responsible for any representation/s of such other websites while affording such link and no liability can arise upon LVX consequent to such representation, its correctness or accuracy. In the event that any link/s afforded by any other website/s derogatory in nature to the objectives, aims, purposes, ideas and concepts of this Platform, is utilized to visit this Platform and such event is brought to the notice or is within the knowledge of LVX, civil or criminal remedies as may be appropriate shall be invoked.
13.3 Certain Members can connect their account on the Platform to other platforms such as LinkedIn or any other third party websites. This feature requires you to accept and comply with the terms of service and privacy policy of such third party website. If you choose to connect, you will be able to take advantage of various social features included as part of the Platform specifically for the features available on such third party websites. In addition, LVX may personalize and otherwise enhance your experience based on your information obtained from or through such third party website. By connecting your LV account to your LinkedIn account or any other third party accounts, you acknowledge and agree that you are consenting to the continuous release of information about you to others, including to LinkedIn or any other third party (in accordance with your privacy settings on such third party and these Terms of Use). If you do not want information about you to be shared in this manner, do not use the connect feature of LinkedIn or any other third party website. We disclaim all warranties in relation to and all liabilities arising from any use of your personal information by LinkedIn or any other third party website.
‍
14. Security
14.1 You are prohibited from violating or attempting to violate the security of the Platform, including, without limitation:
(a) accessing data not intended for You or logging into an account which You are not authorized to access
(b) attempting to probe, scan or test the vulnerability of a system or network or to breach security or authentication measures without proper authorization
(c) interfere with service to any user, host, or network.
‍
14.2 You shall not misuse this Platform by knowingly introducing viruses, trojans, worms, logic bombs or other materials that are malicious or technologically harmful (together “Viruses “). You must not attempt to gain unauthorized access to our Platform, the server on which the Platform is stored or any server, computer or database connected to this Platform. You must not attack this Platform via a denial-of-service attack. Further, You shall not interfere with or circumvent any security feature of the Platform or any feature that restricts or enforces limitations on use of or access to the Platform, such as probing or scanning the vulnerability of any system, network or breach.
14.3 By breaching the provisions of this Paragraph, You may be liable to be prosecuted under the Information Technology Act, 2000 and any other applicable law. We will report any such breach to the relevant law enforcement authorities and We will co-operate with such authorities by disclosing Your identity to them. In the event of such a breach, Your rights to use this Platform will cease immediately.
14.4 We will not be liable for any loss or damage caused by a denial-of-service attack or Viruses that may infect your computer equipment, computer programs, data or other proprietary material due to Your use of this Platform or to Your downloading of any material posted on it, or on any Platform linked to it.
14.5 You agree to immediately report to Us all incidents involving suspected or actual unauthorized access, disclosure, alteration, loss, damage, or destruction of data.
14.6 You shall not interfere with or disrupt (or attempt to interfere with or disrupt) access and enjoyment of the Platform of other users or any host or network, including, without limitation, creating or transmitting unwanted electronic communications such as “spam” to other users, overloading, flooding or mail-bombing the Platform, or scripting the creation of content in such a manner as to interfere with or create an undue burden on the Platform.
14.7 You are prohibited from reverse engineering, decompiling, reverse assembling, modifying or attempting to discover or copy any software, source code or structure that the Platform utilize to generate web pages or any software or other products or processes accessible through the Platform.
14.8 All actions performed by any person using Your account and password shall be deemed to have been committed by You and You shall be liable for the same. LV reserves the right to suspend/terminate Your account at any time if it is found that You have been sharing the password with any unauthorized user.
14.9 In order to reduce the risk of unauthorized access, all accounts maintained with Us through the Platform are locked after multiple incorrect login attempts. In the event of such lockout, You can email the administrator at [ ] and the account shall be unlocked upon receipt of Your email. You can also request for a password reset on our website through the ‘forgot password’ option on Our Platform.
‍
15. Monitoring
15.1 All electronic communications and content presented and/or passed to Us, including that presented and/or passed from remote access connections, may be monitored, examined, saved, read, transcribed, stored, or retransmitted in the course of daily operations by any duly authorized employee or agent of LVX in the exercise of their duties, or by law enforcement authorities who may be assisting LVX in investigating possible contravention / non-compliance with applicable law. Electronic communications and content may be examined by automated means. Further, LVX has the right to reject, at its sole discretion, from the Platform any electronic communications or content deemed not to be in compliance with the corporate policies and procedures of LVX.
‍
16. Termination
16.1 In the event it is determined by Us that You have violated any of these Terms of Use, We shall have the right, at Our sole discretion, to suspend Your use of and prohibit access to any or all features/parts of the Platform forthwith. Any such suspension or termination of access to Platform may be effected by Us without providing You with a prior written notice in this regard. Upon such termination of access to the Platform, these Terms of Use, as applicable to You, will be deemed to have been terminated and no refund of any payments made by You shall be required to be made by LVX.
16.2 You acknowledge and agree that, upon termination, You shall immediately destroy any copies made of any portion of the content contained on the Platform. You acknowledge and agree that LVX shall not be liable to You or any third party claiming through You, for any suspension or termination of access to Platform.
16.3 These Terms of Use shall stand terminated upon Your closing of Your account on the Platform.
16.4 The rights and obligations of the Parties under this Agreement, which either expressly or by their nature survive the termination of these Terms of Use including but not limited to Paragraph 7 (Intellectual Property), Paragraph 11 (Privacy and Confidentiality), Paragraph 18 (Indemnity), Paragraph 20 (Governing Law and Dispute Resolution), shall survive the termination of this Agreement.
16.5 Except as otherwise specifically provided herein, the termination of these Terms of Use for any reason whatsoever shall be without prejudice to any rights or obligations accrued to or in respect of the parties prior to the date of termination.
‍
17. Disclaimer of Warranties and Limitation of Liability
17.1 LVX does not endorse or act on behalf of any third party. In the event You engage the services of / interact with any third party, through the Platform, LVX will not be liable to You for any act or omission by such third party in relation thereto.
17.2 We hereby expressly disclaim all warranties and representations of any kind with respect to any and all content and features available on the Platform, including but not limited to:
(a) warranties as to merchantability or use for a particular purpose whether or not LVX knows or has reason to know or has been advised of any such purpose. OR
(b) warranties as to any results to be obtained from any use of the LVX content or information derived from use of the Platform.
‍
17.3 LVX shall have no liability for any losses, direct or indirect, in contract, tort, or otherwise, incurred in connection with the LVX content on the Platform, including but not limited to loss of revenue or profit or any other commercial or economic loss or for any decision made or action taken by any third party in reliance upon the LVX content.
17.4 Any content or services provided through the Platform shall not be construed as investment advice by Lets Venture Technologies Private Limited or an opinion provided by LVX regarding the appropriateness or suitability of any investment, or a recommendation or an offer or solicitation by LVX or the new and growing businesses for the purchase or sale of any security or securities in general, nor otherwise an endorsement, inducement, or solicitation of any type.
17.5 You acknowledge and agree that by the mere fact of registering on Our Platform, You do not acquire any right to subscribe to the shares of any of the said businesses. Such right to subscribe to the shares of any of the said businesses shall be conferred upon You only in the event that such business or entity extends an express invitation or offer to You to subscribe to the shares of such business or entity.
17.6 The Platform, all the materials and services, included on or otherwise made available to You through this Platform is provided by LVX on an “as is” and “as available” basis without any representation or warranties, express or implied except otherwise specified in writing. Without prejudice to the forgoing paragraph, LVX does not warrant that:
(a)The Platform will be constantly available, or available at all;
(b)The information on the Platform or provided through the Website is complete, true, accurate or not misleading;
(c)The quality of any products, services, information, or other material that you obtain through the Platform will meet your expectations
‍
17.7 LVX is not a stock exchange recognised by the Securities Exchange Board of India (SEBI ) under the Securities Contract (Regulation) Act, 1956. The securities offered by any Startup registered on the Platform are not traded on any stock exchange recognised by SEBI. LVX does not allow any secondary market trading of securities on the Platform.
‍
18. Indemnity
18.1 You agree to indemnify and hold LVX harmless from:
a)any actions, claims, demands, suits, damages, losses, penalties, interest and other charges and expenses (including legal fees and other dispute resolution costs) made by any third party due to or arising out of Your use of the Platform, any violation of the terms of these Terms of Use or any other agreement executed with LVX or another user by You;
(b)any acts or deeds, including for any non-compliance or violation, of any applicable law, rules, regulations on Your part;
(c)for fraud committed by You;
(d)or Your infringement of any intellectual property or other right of any person or entity.;
(e) or as a result of any threatening, libellous, obscene, harassing or offensive material posted / transmitted by You on the Platform.
18.2 Your obligations under this Paragraph shall survive the termination of these Terms of Use in accordance with Paragraph 16 above.
‍
19. Foreign Jurisdictions
19.1 LetsVenture Technologies Private Limited makes no representation that the content contained on the Platform is appropriate or to be used or accessed outside of the Republic of India. You are expressly notified that, many states and foreign countries all have their own regulations that must be observed in relation to Your use or access of the Platform. You must make your own assessment regarding, and are responsible for compliance with, regulatory requirements as may be applicable to Your use and access of the Platform in such jurisdictions.
‍
20.Governing Law and Dispute Resolution
20.1 These Terms of Use shall be governed by and construed in accordance with the laws of the Republic of India and subject to the provisions of arbitration set out herein, the courts at Gurgaon, India shall have exclusive jurisdiction in relation to any Disputes (defined below) arising out of or in connection with these Terms of Use subject to the provisions of this Paragraph.
20.2 Any action, dispute or difference arising under or relating to this Terms of Use (Dispute) shall at the first instance be resolved through good faith negotiations between the parties hereto, which negotiations shall begin promptly, within 15 (fifteen) days after a party has delivered to the other party a written request for such consultation. If the parties are unable to resolve the Dispute in question within 15 (fifteen) days of the commencement of negotiations, such Dispute shall be referred to and finally resolved by arbitration in accordance with the Arbitration and Conciliation Act, 1996, as amended from time to time and rules prescribed thereunder. When any Dispute is under arbitration, except for the matters under dispute, LV and You shall continue to exercise the remaining respective rights and fulfil the remaining respective obligations under this Terms of Use.
20.3 The arbitration shall be conducted by a sole arbitrator jointly appointed by LV and You. If parties fail to appoint an arbitrator within 30 days after service of the notice of arbitration, such arbitrator shall be appointed in accordance with provisions of the Arbitration and Conciliation Act, 1996. The venue of arbitration shall be Bangalore, India.
20.4 The language of the arbitration proceedings and of all written decisions and correspondence relating to the arbitration shall be English.
20.5 You agree and acknowledge that the provisions of Paragraph 7 (Intellectual Property) and Paragraph 11 (Privacy and Confidentiality) are of importance to LVX and monetary compensation may not constitute adequate relief and remedy to LVX for non-performance by You of your obligations thereunder. Accordingly, LVX shall be entitled to claim specific performance and seek mandatory and/or perpetual injunctions requiring You to perform your duties and obligations under such provisions.
‍
21. Severability
21.1 If any term, provision, covenant or restriction of these Terms of Use is held by a court of competent jurisdiction to be invalid, void or unenforceable, the remainder of the terms, provisions, covenants and restrictions of these Terms of Use shall remain in full force and effect and shall in no way be affected, impaired or invalidated.
‍
22. No Waiver
22.1 The rights and remedies available under this Terms of Use may be exercised as often as necessary and are cumulative and not exclusive of rights or remedies provided by law. It may be waived only in writing. Delay in exercising or non-exercise of any such right or remedy does not constitute a waiver of that right or remedy, or any other right or remedy.
‍
23. General
23.1 These Terms of Use comprise the full and complete agreement between You and LVX with respect to the use of the Platform and supersedes and cancels all prior communications, understandings and agreements between You and LV, whether written or oral, expressed or implied with respect thereto.
23.2 LetsVenture Technologies Private Limited shall be entitled to assign their rights and obligations hereunder to any Affiliate, third party or as part of any restructuring, business combination, merger or acquisition.
23.3 Any notice to be given in connection with these Terms of Use shall be delivered via email to LetsVenture Technologies Private Limited at [ ] or to You at the email address provided by you in Your profile. You consent to the use of electronic communications in order to the electronic delivery of notices in relation to any matter under these Terms of Use.
‍
24. Warranties and Limitation of Liability
24.1 We are not a stock exchange recognised by the Securities and Exchange Board of India (“SEBI”) under the Securities Contract (Regulations) Act, 1956.
24.2 We disclaim any and all responsibility in connection with the veracity of this data. Information presented on this website is for educational purposes only and should not be treated as legal, financial, investment or any other form of advice.
24.3 Nothing on this website is intended to constitute
24.3.1 an offer, or solicitation of an offer, to purchase or sell any security, other asset or service,
24.3.2 investment advice or an offer to provide such advice under the Securities and Exchange Board of India (Investment Advisers) Regulations, 2013., or
24.3.3 a basis for making any investment decision. Except as expressly stated by LetsVenture  in writing,
24.4 Our platform has an internal mechanism to ensure compliance with applicable laws. However, it shall be the company's responsibility to comply with the provisions of applicable laws including the Companies Act, 2013 and the private placement Rules thereunder.
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/investor-ethics
TITLE: Investor Ethics

Angel investing in India just changed: what founders and investors must know.
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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
Investor Ethics
Trust is the most valuable currency in the startup ecosystem and investors & founders on LVX are exemplary testaments to the same. We believe in
‍
Respect
As an investor, while capital is important for founders & forms the basis of the relationship with them, respecting a founders’ time, as well as his/her judgement on how the business should function, is important. This is key to building trust with the founders.
Adhering to the confidentiality clauses on the platform
Founders share confidential information while fundraising, and there is an implicit amount of trust when it comes to pitching to investors to keep the information confidential.
As a platform, we would highly encourage to not share confidential information about a startup with others without consent or not to let the founder know if you have invested in a competing company ahead of a call.
Trust is a two-way street and the bedrock of a successful investor-founder relationship.
Focusing on helping founders succeed beyond odds
Entrepreneurship is hard. Capital is just an enabler.
Investing is also a very difficult and long-term journey.
The best way to build a solid investor-investee relationship is to support founders with connections, advice, referrals for hiring & more. This just helps in building a much better, collaborative & healthier ecosystem where together we are helping the ecosystem succeed.
We are overtly transparent, and we take pride in it. We have no asterisks.
At LVX, we work for founders and focus on protecting our investors. This philosophy drives all our actions and decision-making process.
Our platform and team will ensure that we are there to proactively assist both founders and investors whenever needed.
We constantly strive to ensure that our processes and products are as transparent as possible. We are always happy to get your feedback and proactively work on the same to resolve any issues faced by investors or founders.
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/risks
TITLE: Risk

Angel investing in India just changed: what founders and investors must know.
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Alert:
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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
Risks - Angel Investment
Risk Factors
Investments in Alternate Investment Funds are subject to market risks, read all related documents carefully.
Investments in units of an AIF involve risks, including credit/default risk and the potential loss of the entire principal invested
As the price / value / interest rate of the securities in which the Scheme(s) invests fluctuates, the value of your investment in the Scheme(s) may go up or down depending on the various factors and forces affecting the companies in which LVX Angel Fund (“AIF”) invests in.
There can be no assurance that any Scheme objective will be achieved.
There is no assurance or guarantee to unit holders as to the return on their units
Past performance of Schemes and the underlying entities in which they invest do not indicate the future performance of the Schemes of the AIF.
The name of the Scheme(s) do not in any manner indicate either the quality of the Scheme(s) or their future prospects and returns.
LVX and its affiliates are not responsible or liable for any loss resulting from the operation of the Scheme(s).
Unless specified, the Scheme(s) of the AIF are not guaranteed or assured return scheme(s).
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/privacy
TITLE: Privacy Policy

Angel investing in India just changed: what founders and investors must know.
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Alert:
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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
Updated on July 2025
Privacy Policy
We care about your privacy and therefore, will respect your right to privacy. This privacy policy ("Policy")contains information regarding the use of personal information provided by you to Lets Venture Technologies Private Limited (LVX/Us/We/Our). All visitors to
www.lvxventures.com
("Website") AND to our Mobile Application “LVX for Android and iOS” are advised to read and understand our Privacy Policy carefully since by accessing the Website AND/OR Mobile Application, you agree to be bound by the terms and conditions of the below mentioned Privacy Policy and consent to the collection, storage, and use of information pertaining to you as specified herein.
If you do not agree with the terms and conditions of our Privacy Policy, which includes the manner of collection or use of your information, please do not use or access the Website.
‍
‍
I. DEFINITIONS
"Applicable Laws"
shall mean the Information Technology Act, 2000 and Rules thereunder as amended from time to time.
"User"
shall mean and refer to natural and legal individuals who use the Website.
"Information"
shall mean and refer to natural and legal individuals who use the Website.
"
Personal information
" means any information that relates to a natural person, which, either directly or indirectly, in combination with other information available or likely to be available with a body corporate, is capable of identifying such person.
"
Rules
" shall mean the Information Technology (Reasonable security practices and procedures and sensitive personal data or information) Rules, 2011 as amended from time to time.
"Sensitive Personal Data and Information (SPDI)"
shall mean and include such personal information which consists of information relating to:- (i) password; (ii)financial information such as Bank account or credit card or debit card or other payment instrument details ; (iii) physical, physiological and mental health condition; (iv) sexual orientation; (v) medical records and history;(vi) Biometric information; (vii) any detail relating to the above clauses as provided to body corporate for providing service; and (viii) any of the information received under above clauses by body corporate for processing, stored or processed under lawful contract or otherwise: provided that, any information that is freely available or accessible in public domain or furnished under the Right to Information Act, 2005 or any other law for the time being in force shall not be regarded as sensitive personal data or information for the purposes of these rules.
II. PERSONAL INFORMATION
1. While accessing and/or using Our Platform/Mobile Application, We may ask You to provide Us with certain information which may be generic or personally identifiable information that can be used to contact or identify You, which may include Your and/or Your organisation’s name, gender email address, postal address, phone number, PAN, Aadhar, date of birth, father name, citizenship, photographs, demat details, financial and commercial information, linkedin url, cancelled cheque details with respect to Your business, any nominee details, manner of use of the Services or any other information You voluntarily provide to Us in any form, way or manner (Personal Information).
2. We understand that the Personal Information is extremely private to You and assure You that it will be used only for providing the Services as mutually agreed to be rendered by us, and as stated under this Privacy Policy.
3. We will not access information without Your explicit consent (as provided on the acceptance of this Privacy Policy). You have the option not to provide Us with consent or to subsequently revoke consent to the collection of Personal Information.
III. HOW WE COLLECT INFORMATION
The Personal Information that We collect are only as required to provide Our Services and for Us to better understand Your interests. We may collect information through various means including but not limited to the following:
1. While you register / sign up / create a profile on the Platform/Mobile Application;
2. When You sign up or subscribe to any Services;
3. When You provide Your Information to Us when you interact with the Platform/Mobile Application.
4. When You provide Us Your information through any external mediums such as phone calls, virtual or in person meetings, forms, links, emails, Whatsapp or other messaging platforms, other forms of digital or physical communication, or in any other manner;
5. When You use the features on Our platform and/or Mobile Application and/or when You use Services;
6. When You access the platform/Mobile Application orServices; or
7. By use of cookies.
‍
IV.
HOW THE PERSONAL INFORMATION COLLECTED IS USED
The Information provided by you is used and processed by Us in the following ways-
1. To perform its regulatory obligations as a SEBI registered AIF (LVX Angel Fund) for KYC, SEBI filings etc.
2. To respond to the queries posted by you on our Website,
3. To protect and investigate against any unlawful activities, such as, fraud, etc.
4. To operate, maintain, provide features &functionality, and to notify about the enhancements to Website.
5. To provide User any information, products, or services that User may request from LVX, or which We feel may be of interest to User, where you have consented to be contacted for such purposes.
6. To carry out its obligations arising from any contracts between User and LVX.
7. To monitor the effectiveness of our marketing campaigns.
8. LVX may also use User’s data, or permit selected third parties to use such data, to provide User information about goods and services that may be of interest to such User.
9. LVX do not disclose information about individuals(that causes them to be identified) to our advertisers, but LVX may provide them with aggregated information about our Users. LVX may also use such aggregated information to help advertisers reach the kind of audience they intend to target.
10. User has the right to ask LVX not to process User’s Personal Information for marketing purposes.
‍
V. DATA RETENTION
1. We will only retain Your Personal Information for as long as may be necessary for the performance of the Services and for the effective and safe functioning of the platform/ Mobile Application, including for the purposes of satisfying any legal, accounting, or reporting requirements. We reserve the right to retain your Personal Information for the purposes of maintaining records.
2. Company may use, process, store, disclose and transmit the Anonymized Data for any purpose and without restriction or obligation to Customer of any kind provided that the said Anonymized Data is not reasonably capable of being linked in any way with the Customer.
VI. TRANSFER OF YOUR PERSONAL INFORMATION
1. Your Personal Information is processed at Our operating offices and in any other places where the parties involved in the processing are located. It means that this information may be transferred to and maintained on computers located outside of Your state, province, country or other governmental jurisdiction where the data protection laws may be different to those from Your jurisdiction.
2. Your consent to this Privacy Policy followed by Your submission of such information represents Your agreement to that transfer
3. However, please bear in mind that the secure servers are not controlled by Us and are managed and operated by third party service providers. These servers use commercially available tools provided by such third-party storage providers to provide appropriate safeguards to preserve the integrity and security of Your information against loss, theft, unauthorized access, disclosure, reproduction, use or amendment.
4.
We Assume No Liability For Any Disclosure Of Information Due To Errors In Transmission, Unauthorized Third Party Access Or Other Acts Of Third Parties, Or Acts Or Omissions Beyond Our Reasonable Control And You Agree That You Will Not Hold Us Responsible For Any Breach Of Security Unless Such Breach Has Been Caused As A Direct Result Of Our Gross Negligence Or Wilful Default.
‍
VII. ACCESS TO USER INFORMATION
1. If We have collected PersonalInformation from You, You may make a request to exercise the following rights:
‍
1. The right to withdraw Your consent at any time where We rely on Your consent to process Your Personal Information;
2. A right to have Your information rectified if such information is found to be incomplete or inaccurate;
3. A right to object to Us processing data collected from You;
4. A right to request that We restrict the processing of Your Personal Information;
5. A right to be notified in the event of a breach of any Personal Information collected by the platform.
6. A right to access, update or to delete information that We have on You; and
7. The right to be provided with a copy of Your Personal Data in a structured, machine-readable and commonly used format;
‍
2. It is clarified that any rights that You may have under this Clause shall only be applicable and made effective15 (fifteen) days from the date of request for the exercise of such right and not to any consents, approvals or processing of information that has already taken place prior to such date.
3. You may decline to submit identifiable information through the platform, in which case You may not be allowed to access certain features / parts of the platform.
4. If You believe that any of Your Personal Information held by Us is inaccurate, and there is no option provided within the platform to correct or update such information, or if You would like to exercise any of the rights mentioned in this Clause, You may write to Us at the Email ID provided in Annexure A below.
5. It is Your responsibility to ensure that any information You provide to Us remains accurate and updated
‍
VIII. RIGHT TO UNSUBSCRIBE
1. You always have the option to not provide information by choosing not to use the platform or a particular feature thereof (where such feature is available for opt-out). We may automatically use Our available technology to retain Your preferences.
2. When You update information, We usually keep a copy of the previous version for Our records. If You do not want to receive updates from Us, please update Your preferences or write to Us at the Email ID provided in Annexure A below. However, opting out of updates still governs Your use of the platform under the Terms of Use and Privacy Policy.
‍
IX. Disclosure of Information
LVX does not share Information with companies, organizations, and individuals outside of LVX, unless one of the following circumstances applies:Without User’s consent to do so;1. If it has good-faith belief that access, use, preservation, or disclosure of that information is reasonably necessary to:
1. Comply with Applicable Law, regulations, legal process (including an investment transaction), or enforceable governmental request.
2. Enforce any of Our applicable Terms of Service, including any potential violations.
3. Detect, prevent, and address fraud, security or technical issues
4. Protect against harm to the rights, property, or safety of the Website visitors and service providers, as well as the general public, as required or permitted by law.
The permission to use the Website granted by these Terms shall automatically terminate if User breach any of these Terms.
‍
X. Scope
Privacy Policy applies to all of the services offered by LVX through its Website and its Mobile Application. However, it does not apply to the any of the following:
1. Services offered by other companies or individuals on non-LVX Website, including websites which may be referenced by or linked from the Website.
2. The information collected by, and the information practices of other companies, organizations, or individuals who advertise the Website, editorial, advertising content, or any of the products or services offered on the Website, and who may use cookies, pixel tags and other technologies to serve and offer relevant ads.
‍
XI. Security
LVX endeavors to protect the Information provided by, or collected about its Users from unauthorized access, alteration, disclosure, or destruction. In particular:
1. LVX review its Information collection, storage, and processing practices, including physical security measures, to guard against unauthorized access to Our systems and the Information gathered.
2. LVX restrict access to the Information collected to Our employees, contractors, and agents who need to know that Information for processing it for LVX. The employees, contractors, and agents are subjected to the obligation of strict confidentiality about the information accessed, and will face to disciplinary action, including termination, if they violate this obligation.
LVX does not recommend transfer of SDPI (such as credit card number) and bank account details via the Website to other users. Users are recommended to do so offline, on the phone or via personal emails. LVX follow generally accepted industry standards to protect the Information submitted to us, both during transmission and after LVX receive it. However, "perfect security" does not exist on the internet. User, therefore, agree that security breaches beyond the control of LVX’ standard security procedures are at User’s sole risk and discretion.
‍
X. Changes to Policy
1. LVX reserves the right to modify this Policy at any time. Any changes made to its Policy in the future will be notified and made available to User using the Website. User’s continued use of the services and the Website shall be deemed as User’s acceptance of the varied privacy policy.
‍
XII. General Terms
1. LVX and its officers, directors, managers, partners, members, shareholders, employees, affiliates and agents make no representations or warranties and specifically disclaim any and all warranties of any kind, express or implied, with respect to the Website and any content therein, including any representations or warranties with respect to merchantability, fitness for a particular purpose, title, non-infringement, availability, security, accuracy, freedom from viruses, malware or other damaging software, completeness, timeliness, functionality, reliability, sequencing or speed of delivery.
2. LVX reserves the right to cease providing, or to change, the Website and content of such information (or any portion or feature thereof) at any time or frequency and without notice. All content on the Website is presented only as of the date published or indicated and may be superseded by subsequent market events or for other reasons. Any transactions described on the Website are for illustrative purposes only and may not be representative of all transactions engaged in by LVX.
3. Although certain individuals may be identified on the Website as ‘venture partner’, ‘director’, or ‘executive director’, such titles reflect business usage that is customary within the venture capital and private equity industry and are not intended to indicate that any such individual is actually a partner of any partnership or director of any company as those terms are used for legal purposes.
‍
XIII. Disclaimer
1. LVX cannot ensure that all of User’s private communications and other Information will never be disclosed in ways not otherwise described in this Privacy Policy. Therefore, although LVX is committed to protecting User’s privacy, LVX does not promise, and User should not expect, that the User’s Information will always remain private. As a User of the Website, you understand and agree that User assumes all responsibility and risk for usage of the Website, the internet in general, and the documents you post and access, and for User’s conduct on and off the Website.
‍
XI. Grievance Redressal
LVX respects and is sensitive to the rights as granted in the Applicable Laws. Any questions about the Privacy Policy or LVX’ Information collection, use and disclosure practices, you may contact the Grievance Officer as per the details given hereunder. LVX will endeavor to use reasonable efforts to respond promptly to requests, questions or concerns User may have regarding the use of Information.
In accordance with the Applicable Laws, the name and contact details of the Grievance Officer are provided below. You may contact Grievance Officer to address any discrepancies and grievances you may contact the Grievance Officer to address any discrepancies and grievances you may have with respect to your Information with LVX. The Grievance Officer will redress your grievances expeditiously.
The Grievance Officer will redress your grievances expeditiously.
Name: Sanjay Kumar Jha
EmailID: contact@lvxventures.com
‍
‍
‍
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/cancellation-and-refund-policy
TITLE: Cancellation and Refund Policy

Angel investing in India just changed: what founders and investors must know.
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Alert:
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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
Updated on JULY 2025
Cancellation and Refund Policy
At LetsVenture Technologies Private Limited ("LVX", "Company", "we", "us", "our"), we are committed to ensuring transparency in our payment processes on our platform.
‍
This Cancellation and Refund Policy ("Policy") governs the terms under which founders/startups ("Applicant", "you", "your") may seek a cancellation or refund of the Application Fee paid towards submitting an application for evaluation on the LVX platform.
‍
Please read this Policy carefully before proceeding with your application.
‍
I. APPLICATION FEE
i. Applicants are required to pay a non-refundable Application Fee of INR 4,499 (Indian Rupees Four Thousand Four Hundred Ninety-Nine Only) plus applicable GST (Goods and Services Tax).
ii. The Application Fee is charged solely to cover administrative and preliminary evaluation costs and does not guarantee selection, funding, or any other outcome.
II. CANCELLATION POLICY
1. Once the Application Fee is successfully paid and the application is submitted, no cancellations are permitted.
2. The Company does not entertain cancellation requests initiated by the Applicant for any reason, including but not limited to:
i. Change of mind
ii. Submission of incorrect or incomplete information
iii. Decision not to proceed with the evaluation
III. REFUND POLICY
1. The Application Fee is strictly non-refundable.
2. No refund shall be provided under any circumstances, including but not limited to:
i. Voluntary withdrawal of the application by the Applicant.
ii. Rejection of the application at any stage of the evaluation process.
iii. Delays in evaluation timelines.
iv. Applicant’s failure to complete subsequent evaluation steps.
‍
3. Exception: Transaction Errors
A refund will be considered only in the event of a genuine transaction error, including:
i. Duplicate payment due to a technical error on LVX’s platform or authorized payment gateway.
ii. Incorrect deductions where payment was unsuccessful but the amount was debited.
IV.
PROCEDURE FOR REQUESTING A REFUND ( FOR TRANSACTION ERRORS ONLY)
1. The Applicant must notify the Company of any transaction error within 2 (two) business days from the date of the payment.
2. Requests must be submitted via email to support@lvxventures.com with the following mandatory details:
i. Applicant's registered name and email ID
ii. Transaction ID
iii. Payment date and amount
iv. Brief description of the issue
3. Upon verification,, refunds (if approved) will be processed within 7 (seven) business days from the date of approval.
4. Refunds will be credited to the original mode of payment used by the Applicant at the time of transaction.
5. LVX shall not be responsible for any delays in refund caused by the payment gateway, banks, or other external financial systems.
‍
V. IMPORTANT DISCLAIMERS
1. Payment of the Application Fee does not entitle the Applicant to any funding, investment, or partnership with LetsVenture or any third-party investors.
2. LVX reserves the right to modify, amend, or update this Policy at its sole discretion without prior notice.
3. Applicants are advised to review the Policy periodically for any changes. Continued use of the platform and services after any changes to the Policy constitutes consent to such changes.
VI. CONTACT INFORMATION
For any questions regarding this Policy, please contact:
Customer Support
LVX Technologies Private Limited
Email:
support@lvxventures.com
‍
‍
‍
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/angel-investing-101-risk-returns-and-the-real-value-you-bring
TITLE: Angel Investing 101: Risk, Returns, and the Real Value You Bring

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
August 21, 2025
August 21, 2025
·
2
5
min Read
Angel Investing 101: Risk, Returns, and the Real Value You Bring
By
Team LVX
Copied to Clipboard!
If you’re curious about angel investing, here’s the first truth you should know:
most startups fail
. That’s not meant to scare you — it’s simply how the power law works. Out of ten startups you back, maybe one or two will really make you money. In fact, almost
90% of returns come from fewer than 20% of deals
.
So how do you, as a beginner, make sense of this?
Public vs. Private Markets
When you invest in public markets, you have charts, ratios, and analyst reports. With early-stage startups? You don’t. The companies are too young, the data is too thin, and the trends aren’t obvious yet. That’s why angel investing is
part science, part gut instinct
.
How Much Do You Need?
Here’s some good news: you don’t need crores to start. You can begin with as little as
₹50,000
.
Your first deals will likely come from people you already know — friends, alumni networks, or connections who are active angels. As you grow more confident, you can slowly increase your exposure — maybe 10% more each year.
How Much of Your Savings to Risk?
Discipline matters. Don’t put your entire nest egg at risk. A simple rule: keep angel investing to just
5–10% of your savings
. And spread that across
at least five startups
. The more you diversify, the better you’ll understand patterns and improve as an investor.
Beyond Money: Why Founders Will Take Your Cheque
When you’re writing small cheques, you need to bring something extra to the table. Maybe you can help a founder with marketing, finance, hiring, or opening doors to customers. That value-add is what makes you stand out, even with a smaller investment.
The Bigger Picture
Here’s the mindset shift: angel investing isn’t just about chasing returns. It’s about
building deep, lasting relationships with founders
. It’s about going the extra mile and being someone they can count on. Over time, that’s where the real rewards — financial and personal — show up.
The Golden Rule
At the end of the day, remember this:
👉
Invest in people, not just ideas.
Because ideas change, but founders who can adapt, learn, and execute will always find a way forward.
If you’re just starting out:
Begin small (₹50,000 is enough).
Keep your risk capped at 5–10% of your savings.
Back at least 5 startups to build learning.
Contribute your skills, not just your money.
Always bet on people
‍
By
Team LVX
Angel Investors
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Angel Investors
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/angel-funding-when-its-the-right-time-to-raise
TITLE: Angel Funding: When It’s the Right Time to Raise — and When It’s Not

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
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Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
August 11, 2025
August 11, 2025
·
2
5
min Read
Angel Funding: When It’s the Right Time to Raise — and When It’s Not
By
Team LVX
Copied to Clipboard!
It's not about whether you should start up. I'm going to guess that you've already started your dream business. "Should I raise money for my business?" is the question now. Is now the right time?
As the founder of LVX, my main job is to find startups that are ready to get angel funding and put them in touch with the right investors. I also learnt that founders aren't sure when to raise money, how much to raise, or from whom after working with more than 500 of them. I made a simple cheat sheet for founders that I thought would help them answer some of the most common questions that come up.
Of course, not every decision in life can be parameterised; there are always corner cases and outliers.
Getting angel investment means giving up some of your equity in exchange for money. You are now responsible for your work, actions, and decisions to a group of investors who have chosen to put their own money into your dream. It means that you are on a treadmill, and sometimes people who aren't involved in the day-to-day business control the speed. You can't get off the treadmill. The speed goes up with each new round of funding. This is the bad part.
The good news is that getting more angel investors means you have people who care about your business and can help you when things get tough. It does help a new business become more disciplined. I think that as founders, if you can provide good governance and regular business updates, your board will be more involved and investors will be more willing to help when needed. Don't give investors bad news that they weren't expecting. This is the most important rule to follow when working with them.
Now the question is: Why do I need to get money for my project?
If you answer this question honestly, it will help you come up with a good plan for how to raise money. You need to think about this very carefully if your answers have anything to do with other people or businesses.
When You
Should
Raise Angel Funding
You’re all-in on this business for the long haul — no Plan B, ready to ride out the lows and seize the highs.
You have a clear, strategic use for the money and know the milestones it will help you hit.
Your venture can scale with technology, deliver strong investor returns, and you value investors as true partners.
When
Not
to Raise Angel Funding
Because someone you know did it, or you think it’ll get you press and attention.
Just to have extra money, feel more comfortable, or figure out spending later.
Simply to test an idea without a clear plan.
If any of these sound like your reason, pause and rethink — why you want the money is one of the most important decisions you’ll make as a founder.
In the end, every investor knows that 90% of new businesses fail. But that doesn't mean that founders get money for the wrong reasons. I think that getting money is not the goal in and of itself; it's a way to reach the goal. And the goal needs to be clear and high!
This post was originally written by Shanti Mohan, Founder & CEO, LVX
‍
By
Team LVX
Angel Investors
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September 18, 2025
·
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Angel Investing 101: Risk, Returns, and the Real Value You Bring
August 21, 2025
·
4
2
min read
Angel Funding: When It’s the Right Time to Raise — and When It’s Not
August 11, 2025
·
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2
min read
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AMA Insights: Vivek Khare on How to Spot Winning Startups
October 1, 2025
·
4
5
min read
Is Your Startup Ready for Debt Funding? Here’s a Checklist
September 19, 2025
·
4
4
min read
SEBI’s New Rules for Angel Funds: What Founders and Investors Must Know
September 18, 2025
·
4
5
min read
News
BHIVE's fintech investment platform for HNIs hits monthly revenue of $1million; opens fresh round of funding
January 24, 2022
·
4
8
min read
Early cancer-detection startup Epigeneres Biotech raises $ 6M in Series B round
January 18, 2022
·
4
3
min read
Scripbox raises $21 million in funding round led by Accel Partners
January 18, 2022
·
4
3
min read
Videos
How to start your own syndicate on LetsVenture
This is some text inside of a div block.
·
4
This is some text inside of a div block.
min read
LetsIgnite 2023, India's largest conclave for startup investors since 2015
This is some text inside of a div block.
·
4
This is some text inside of a div block.
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This is some text inside of a div block.
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Tweets
Tweets by letsventurein
Angel Investors
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/news/bhives-fintech-investment-platform-for-hnis-hits-monthly-revenue-of-1million-opens-fresh-round-of-funding

January 24, 2022
December 20, 2021
·
8
5
min Read
BHIVE's fintech investment platform for HNIs hits monthly revenue of $1million; opens fresh round of funding
By
Team LetsVenture
Copied to Clipboard!
India's average net worth is booming and according to the latest report by Credit Suisse, a majority of India's wealth is held by the top 5 percent of HNI (High Networth Individuals) who own ~62 percent of India's assets. But among the 5 percent, only 0.1 percent is well served. The remaining have tried their hand at Fixed Deposits (FD), equity investments, mutual funds, residential property, etc, but they actually have the appetite to invest beyond these traditional methods. The challenge lies in the lack of accessibility to institutional-quality investment opportunities like Commercial Real Estate (CRE).
While AngelList and LetsVenture does a syndication deal that allows HNIs to invest in startups and alternatives, BHIVE is a similar platform, where instead of startups, you get to invest in alternative assets like Commercial Real Estate (CRE), Revenue Based Financing (RBF) and international real estate.
Today, apart from investing through BHIVE’s FinTech platform in opportunities, retail investors can now invest in BHIVE company directly as angel investors. BHIVE has oversubscribed their offering on the LetsVenture platform by around 105 percent in a week and reviews are a testament to how much people love the product and the CRE market in general.
‍
‍
Creating a pool of wealth for HNIs
In the Indian market, bank deposits have a cumulative value of over $2 trillion. Currently, the rates that fixed deposits are offering is just about matching the annual inflation rate. Rental yields from investing in residential apartments have also dropped to ~2.4 percent per annum which is even lower than fixed deposits. Many HNIs are exploring investing in other asset categories such as CRE that offer better monthly income plus long-term appreciation.
"Imagine, even if we’re able to capture 1 percent of this market share, we’re looking at a huge number like $20 billion of assets coming under our management over the next few years," says Shesh Rao Paplikar, Founder, BHIVE.
‍
‍
The need of the hour is a competitive and comprehensive platform that allows HNIs to invest in international real estate, CRE, schools, hospitals and the like. And this is where BHIVE's fintech investment platform bhive.fund comes in.
BHIVE is now in the advanced stages of closing its Pre Series A round. They saw a phenomenal response on the LetsVenture platform and are closing on the round further with a few micro VCs and well-known angel investors.
"In the third straight month of starting full-fledged sales, we hit Rs 7.76 crore of the sales in a single calendar month. This was also possible as we have been able to bring close to Rs 200 crore worth of inventory onto the platform for HNIs to invest. We realised that it’s important for us to raise $1million to $2 million in the company right away to ensure that the growth momentum continues," says Shesh.
He adds, "This money will be deployed in sales, marketing and technology before we kick off the long effort of closing on a larger Series A round. We’re quite thrilled by the response we’ve got so far on our funding round. You can expect some big announcements to come soon."
Sunitha Ramaswamy, President, Early Stage, LetsVenture
says, “BHIVE has been one of the early pioneers in the co-working space and has over the years, showcased a forward-thinking attitude. They've launched BHIVE Fund for HNIs to invest in CRE and other alternative asset classes which gives much better returns compared to traditional investment options."
She adds that this is indeed a great investment opportunity since a platform like BHIVE Fund helps individuals to become fractional owners as well of the property they invest in. "With the team now looking to expand their full-stack services in the real estate sector, we at LetsVenture, are looking forward to working with them.”
By the end of FY21-22, BHIVE plans to achieve an AUM (Assets Under Management) of Rs 200 crore and by the end of the next financial year, to hit the Rs 1,000 crore mark.
‍
Sourcing the best CRE deals
‍
While BHIVE offers Fractional Real Estate (FRE) and Revenue Based Finance (RBF) in the CRE space, the potential for CRE is immensely high, with the highest being in Bengaluru worth over Rs 20,000 crore.
While globally, the space has already picked up the pace, HNIs, here in India, are missing out on great deals. This gives BHIVE an opportunity to fill the gap by offering them investment opportunities in the deals that they were missing out on before.
"I tell people that they originally came in to be an investor in real estate, but accidentally ended up being a landlord. Who wants to get a call from his tenant in the middle of the night to fix hospitality issues? Like Blackstone, we want to bring deals to our clients that give them high returns. Our goal is to be like the Blackstone for retail investors or HNIs,” says Shesh.
He adds, “Like true investors, they need to analyse the opportunities and decide which ones to invest in and what kind of portfolio they want to build. We have a huge team that understands the nuances of the real estate market and takes the effort of scanning through a lot of properties to source the best deals. We want to ensure people spend more time on analysis of available opportunities than managing the asset, which would be the case if they themselves invested in the asset," says Shesh.
The process is simple. BHIVE acts as the dealmaker and identifies and sources the deal, structures an investable deal, syndicates the deal investments, and also manages the assets.
‍
A niche offering led by experts
While a lot of companies offer RBF and FRE in the CRE space, there's no other platform that offers both, except BHIVE. "We're targeting HNIs who want both these products. We're taking a global outlook but targeting the Indian audience," says Shesh.
What makes BHIVE stand out is the ability to not only strike the right deals, but manage the assets through its sister concern BHIVE workspace, wherever suitable. With 130+ investors on their platform, they are a digital-first company driven by an exceptional team of founders who bring a wealth of real estate, technology and investments knowledge to the table.
“At the end of the day, what we’re building here boils down to the quality of the team in our arsenal. The comprehensive set of offerings and the credentials of the team makes the business less imitable, thus setting the barriers to market entry higher. While many are trying to do FRE, building a wealth creation platform like www.bhive.fund is extremely difficult. Hardly anybody has the kind of experience and skills the founders here have got in CRE, deal-making and leasing,” says Shesh.
He further explains, “BHIVE’s finance team is in a different league with the kind of talent we’ve been able to bring on board. Our app that is already released is already ahead of most of what others have been trying to do. Also, on a global level, we’re one of the few who have the ability to build something that goes well beyond just being FRE listing platform and to be a true wealth creation platform with multiple types of offerings, the ability to manage the assets and thereby manage the risk for investors.”
Prior to coming back to India in 2014, Shesh worked in Wall Street. He has strong experience in technology in the financial domain. Since 2014, he has been an integral part of the Bangalore startup ecosystem and has also worked closely in the Bangalore Commercial Real Estate world over the years. Shesh and Co-founder Monnappa were both classmates at the National Institute of Technology Karnataka (NITK), where they both studied Computers Engineering.
Sandeep Gupta, headed MB Invest at Magicbricks and also founded a blockchain tech startup, before joining BHIVE. In his corporate career spanning two decades, Sandeep has worked with Britannia Industries, Bombay Burmah, New Chennai Township, Cinépolis, and GMR. He holds a certificate in investment performance measurement. Sandeep is an IIM Ahmedabad (IIMA) alumnus and a CFA charter holder.
An alumnus of NITK and IIMA, Monnappa Bayavanda, before joining BHIVE, was part of the Amazon India founding team and prior to that, he was a solutions architect in i2 technologies (later JDA software and Blue Yonder).
‍
Future outlook through the tech lens
BHIVE is on a strong growth path and is transforming the world of real estate by looking outside the regular ways of investing. In the future, they plan to diversify more into FRE and the wealth management category, and penetrate the international CRE market.
To manage the large influx of investors in CRE, technology is the only way. The bhive.fund app is available on the Google Play Store, where highly lucrative deals are made available to avid general investors. There are videos for each asset class, everyone gets a passbook, they can access investment memos and wealth analysis reports. The app will be made available on the Apple app store by the end of January 2022.
"Indians are the second biggest savers after China. We don't have the wealth mindset and don't put our money into opportunities where it can turn into wealth. We save money instead and spend it later. At BHIVE, we want to change that narrative," says Shesh.
‍
If you have any further queries with regard to the investment, you can reach out to
Ceooffice@bhiveworkspace.com.
‍
Published by YourStory on Jan 24 |
https://bit.ly/3Gtk3PG
By
Team LetsVenture
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LETSVENTURE TECHNOLOGIES PVT LTD
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Bangalore - 560 025
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/news/early-cancer-detection-startup-epigeneres-biotech-raises-6m-in-series-b-round

January 18, 2022
December 20, 2021
·
3
5
min Read
Early cancer-detection startup Epigeneres Biotech raises $ 6M in Series B round
By
Team LetsVenture
Copied to Clipboard!
Mumbai-based Epigeneres Biotech, the exclusive licensee in India of Singapore-based Tzar Labs, has raised $ 6 million in a Series B funding round. Lead investors in this round include Kotak Investment Advisors, Moez Daya (of Satya Capital), and LetsVenture Angel Fund. Other investors include Ashish Kacholia, East River Advisors, One Decacorn, Nandita Advisors, and Chockalingam Valliappa, to name a few. This funding further embellishes the Company’s already illustrious investor list, which features the likes of HCG, Torrent Pharma, Vijay Karnani (Ex-Goldman Sachs, India), Venkat Ramaswamy (of Edelweiss), and Sanjeev Khandelwal (of K-Labs). The Company has V Krishnan (Promoter, Justdial) and Shailesh Haribhakti (BOD Torrent Pharma) as board members.
Speaking on the funding, Nitin Deshmukh of Kotak said,
“The ability to detect cancer through a simple blood test at Stage Zero can be a major breakthrough that can change the way cancer diagnosis is approached. We see this as an excellent opportunity to partner in the pioneering growth story of a home-grown Indian company, that is innovating diagnostic technologies in oncology”
‍
“I am proud and excited to be backing this transformational early-detection technology, which will be a dramatic enabler in cancer detection, treatment and in safer cancer drug development. I have a strong conviction that Epigeneres’ technology and research-backed approach is scalable, value driven, performance backed, and a remarkable investor opportunity.” (Moez Daya is a founder and partner at Satya Capital, founder and ex CEO of Celtel International),” added Moez Daya.
Nimesh Kampani who led the round on LetsVenture
said, “We believe that the Epigeneres Biotech offering will transform the way cancer care is delivered with real-time, comprehensive and swift insights, something never experienced before in India or the world. We see tremendous potential and are excited to back the Company in its accelerated growth.”
In May 2021, Epigeneres Biotech announced their early detection cancer test (co-developed  with Tzar Labs, Singapore - a specialised molecular diagnostic company), with a pioneering breakthrough in RNA bio-markers technology which can even detect cancer in Stage Zero (i.e., before tumour formation). With initial approvals in place, the latest round of investment will go towards expanding its Lab facilities, scaling operations, and development of an AI platform to launch the service in India - a world first. And, continue bringing the best diagnostic technology to patients and providers.
Ashish Tripathi, Founder & Chairman, Epigeneres
said,
“This latest round of financing will help us continue our upward trajectory in early detection of cancer. The investment will go toward expanding the R&D team, scaling operations, and development of new products, even as we continue bringing out the finest healthcare technologies and solutions. We have received very positive feedback from the market and with the help of our investors and the Government, we will soon begin to commercialise the cancer test; first in India, and then at a global level.”
Published by YourStory on Jan 18 |
https://bit.ly/3otNFWL
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/news/scripbox-raises-21-million-in-funding-round-led-by-accel-partners

January 18, 2022
December 20, 2021
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min Read
Scripbox raises $21 million in funding round led by Accel Partners
By
Team LetsVenture
Copied to Clipboard!
Bengaluru:
Online wealth manager Scripbox has raised $21 million in debt and equity, in a funding round led by Accel Partners.
Transpose Platform, DMI Alternative Investment Fund through The Sparkle Fund, InnoVen Capital, Trifecta Capital, KPB Family Trust, LetsVenture, Kube VC, and YY Capital LLC participated in the fundraising, as did angel investors like MakeMyTrip founder Deep Kalra, Freshworks CTO Shanmugam Krishnasamy, and Dell Technologies India MD Alok Ohrie.
‍
The Bengaluru-based company plans to use the funds to bolster its new product verticals, expand its customer base and partner with more independent financial advisors.
Scripbox follows a hybrid model of digital as well as financial planners to help users manage their finances. Despite the launch of new verticals—including insurance, fixed deposits, domestic stockbroking—last year, mutual fund investments still contribute to almost 90% of the total assets managed by the startup.
The company had raised Rs 151 crore (about $21 million) in a 2019 funding round that was also led by Accel Partners.
‍
“We have been prudent with our fundraising and will use the funds to systematically acquire new customers, continue our roll-up and partnership strategy with independent financial advisors as well as focus on growing our technology and engineering efforts,” Atul Shinghal, founder of Scripbox, told ET. “While we continue to leverage our technology stack to help customers with their financial needs, we also provide human touch to a complicated subject like finance through our telephonic chats with our financial advisors.”
‍
Scripbox has 35-40 financial advisors on-ground, which also double up as customer acquisition channels for the fintech startup. In December last year, Scripbox announced a strategic investment in Sebi registered investment advisory firm Mitraz Financial.
Shinghal claims that Scripbox will continue to invest and partner with more wealth advisors to bolster the platform. For the startup, wealth advisory contributes to almost 20% of its overall revenue.
At present, Scripbox has close to 70,000 active customers who have made average investments of Rs 7 lakh through the instruments offered by the platform. By 2025, the company looks to scale its total user base to 200,000, Shinghal told ET.
The average age of Scripbox users ranges between 40 and 45, with 25-30% of its customer base being new to capital markets and mutual fund investments. The company is planning to also launch a loan against securities product in the coming months.
We could look at a lending foray with a focus on asset creation, mostly around home or education. We will not be focusing on the credit-line or buy now pay later segments,” said Shinghal.
Since inception, Scripbox has clocked close to 8.1 million transactions on its platform and has Rs 5,000 crore of assets under management.
“We have backed Scripbox since its inception, and continue to be super excited about their prospects,” said Subrata Mitra, partner at Accel. “Digitisation of wealth management in India is well on its way, and Scripbox, with a powerful yet simple product, is becoming a de facto leader in the category.”
On Monday, wealth management startup IndMoney also raised $75 million, as part of its ongoing financing round, led by a group of existing investors including Steadview Capital, Tiger Global and Dragoneer Investment Group.
IndMoney also allows users to track and organise their finances on a single platform and helps them invest across financial instruments, including mutual funds, fixed deposits, US stocks and bonds.
Last year also saw the rise of wealth management fintechs, with startups like Groww and Cred raising successive rounds, leading to an increase in their valuation.
‍
Published by Economic Times on Jan 18 |
https://bit.ly/3ux0jrU
‍
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Bangalore - 560 025
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blog-tag/angel-investors
TITLE: LVXVentures

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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blog-tag/founder
TITLE: LVXVentures

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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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Investors
Angel Investors
Founder
Investors
SEBI’s New Rules for Angel Funds: What Founders and Investors Must Know
These changes aim to increase transparency, standardize processes, and align angel investing with broader market practices, marking a significant shift for both founders and investors.
September 18, 2025
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Investors
investments
Who’s a Lead Investor — And How Do They Influence the Entire Round?
Make yourself available and accessible to fellow investors participating in the round. Investors frequently seek to engage with the lead investor to gain insights into the business's potential for investment. An endorsement from a lead significantly boosts investor confidence.
August 7, 2025
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2
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min read
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Investors
Startups
Not fair to write off 2024
As startup founders and investors settle in a realistic market condition, all stakeholders in the ecosystem seem to be waiting in the wings to understand what the future holds. We spoke to Siddarth Pai, Founding Partner, 3One4 Capital, to catch the pulse of the startup ecosystem in India and what to expect in 2024.
June 20, 2025
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Angel Investors
Investors
Why SpaceTech Is no Longer “Too Early” for Angel Investing
India's space economy is projected to reach USD 13 billion by 2025, driven by increasing private sector involvement and favorable governmental policies.
April 7, 2025
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min read
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Angel Investors
Investors
The Fund Manager’s Playbook: Building & Managing an Early-Stage Fund
leading fund managers shared their insights and some hard-hitting truths on the art and science of building an early-stage fund
March 25, 2025
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3
4
min read
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Startups
LetsVenture
LetsIgnite 2023
Investors
Four reasons why you should attend LetsIgnite 2023
We are pleased to announce the ninth edition of our flagship event LetsIgnite, India’s largest conclave for startup investors. Here are four reasons why you should not miss LetsIgnite 2023.
September 12, 2023
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LETSVENTURE TECHNOLOGIES PVT LTD
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road,
Bangalore - 560 025
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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Revenue Based Financing - An emerging asset class for the smart investor
The Great Metamorphosis: LetsVenture’s Private Market Investing Outlook, Insights & Projections 2023-24
India's leading tech platform for private market investment LetsVenture captures the state of the..
January 23, 2024 · 5 min Read
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How to prepare for debt funding: The definitive checklist for startups
Debt funding can be a significant source of capital for startups and emerging businesses...
May 9, 2024 · 5 min Read
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Insights on LV Debt and our commitment to make fundraising easy and transparent
The last couple of years have been rough for the startup ecosystem. At LetsVenture, while we knew...
May 1, 2024 · 5 min Read
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What is the difference between equity and debt funding for startups and emerging businesses?
As debt and equity are the two most popular forms of raising capital for businesses, it is important...
April 30, 2024 · 5 min Read
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Five instances when debt is a good funding choice for startups
No one-size-fits-all when it comes to laying down the fundraising strategy for startups...
April 17, 2024 · 5 min Read
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LETSVENTURE TECHNOLOGIES PVT LTD
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road,
Bangalore - 560 025
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blogs/how-much-money-do-you-need-for-angel-investing

Angel investing in India just changed: what founders and investors must know.
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We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
December 28, 2021
December 28, 2021
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6
5
min Read
How much money do you need for angel investing?
By
Team LetsVenture
Copied to Clipboard!
Any form of startup investing follows the power law principle. Only a small portion of the startups you invest in will give you returns while majority of them may fail. As per estimates, nearly 90% of the startups fail. To simplify this, nearly 80-90% of the returns will come from 20% or less number of deals.
Unlike public markets investing which has plentiful of data, there is data asymmetry in private market investing. This largely owing to the fact that many early stage startups have limited or no quantifiable data or discernible trends available about them given their stage of maturity. Angel investing is a mix of art and science hence investing in startups will depend on your capital availability, your understanding of the ecosystem and your risk appetite.
To begin with, you dont need large sums of money to angel invest. You can start investing as little as Rs 50,000 to begin with. To kickstart the same you can evaluate your networks, friends, connections, alumni groups and more who are already angel investing. As your risk appetite increases you can slowly increase your investments by 10% every year.
However do keep in mind that owing to the risk profile you should earmark only 5%-10% of your savings to kickstart angel investing. Angel investing is a long term commitment hence unless you invest in 5 plus startups you will be unable to detect trends and patterns to further hone your skills as an angel investor.
When investing in smaller cheque sizes, its important to also focus on the skills and expertise you can lend to the founders. This will enable you to convince founders to accept a small cheque size as you will be able to help the founders in other areas such as marketing, finance, growth or more where they may need your help to scale. Angel investing is never about pursuing returns but bringing value added capital to the table. One shouldnt angel invest simply to garner returns but to actually build deeper relationships that compounds over the years. Angel investing is not a zero sum game hence irrespective of the amount you invest you can punch above your weight if you are willing to extend yourself and assist founders in every step of the way you can.
Invest in people not just the idea. This should be the cornerstone in your journey as an angel investor.
By
Team LetsVenture
Investors
Startups
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blogs/revenue-based-financing-an-emerging-asset-class-for-the-smart-investor
TITLE: All you need to know about revenue based financing for your startup.

Angel investing in India just changed: what founders and investors must know.
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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
January 12, 2021
December 25, 2021
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6
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min Read
Revenue Based Financing - An emerging asset class for the smart investor
By
Team LetsVenture
Copied to Clipboard!
Many signposts track the maturing of a startup ecosystem, but one of the most prominent is the emergence of new classes of capital for startups. Equity funding in young, pre-revenue startups may seem run-of-the-mill now in India, but at one point not too many years ago it was revolutionary. As the Indian startup ecosystem grows from strength to strength, new classes of capital have been introduced. A recent one I find exciting for both entrepreneurs and investors is Revenue Based Financing and that’s what I want to talk to you about here.
Alternative Financing
But before that let’s make some clear classifications, because many of the capital classes may seem similar at first glance. At its simplest, in startup financing,
equity funding
confers ownership to the investor to the extent of his or her shareholding. This translates to high risk and high reward —if the startup doesn’t work out, an investor might not get even his capital back, but there is potential for a multi-bagger if the startup becomes a spectacular success. The recent DoorDash and Airbnb IPOs are great examples of the latter, with multiple venture capital investors seeing stellar returns and exits. Softbank Vision Fund, for instance, converted a $680 million investment in DoorDash into an $11.5 billion return. Sequoia, on the other hand, invested about $280 million over multiple rounds in Airbnb and its stake on the company’s listing was valued at an impressive $12 billion. The returns are said to be even more impressive for YCombinator, which was an early investor in both companies. But the accelerator has not revealed exactly how much it has made. In India, the Happiest Minds IPO also provided a stellar 40%-plus IRR in five years for investor JPMorgan when the company went public in 2020.
Traditional debt
, on the other hand, is low-risk-low-reward and does not provide ownership for the capital provider. The startup/entrepreneur needs to pay back this debt with a prefixed interest in a set period of time. If the startup does not work out, debt takes precedence over equity in terms of returning the capital. For entrepreneurs looking to raise capital without diluting too much of their equity,
venture debt
became a strong source of capital. While venture debt has been around in India for over a decade, it has become more popular among startups in recent years. India recorded over $427 million worth of venture debt deals in 2020, according to data from Inc42. Venture debt is offered to startups that have already raised at least one round of venture capital funding and are a medium-term loan with fixed interest rates with monthly repayments. In a way, venture debt is an extension of equity funding. Significantly, there is no typical collateral backing the debt; instead, the company’s warrants are used, with the option to convert the warrants into equity over a period of time. Warrants are the deal sweeteners.
Revenue-based Financing (RBF)
is a new form of capital that is gaining popularity in mature ecosystems like the US but is a pioneering asset class in India with investors beginning to test the waters only now. So, what really is RBF? I would classify RBF as a hybrid product with medium risk and better than debt returns.Here are some key points:
It is a debt given to the startup, but not structured as a loan
Like its name suggests, investors get a fixed percentage share of the business’ revenues each month. So if a company has higher revenue one month, the investor gets a greater share back. This repayment covers the principal plus a return that is decided at the time of investment
This is typically meant to meet working capital requirements. The founders do not have to dilute equity, which makes it attractive for them, and hence a ready market is available to interested lenders
There is no hard collateral or guarantees backing the financing, so it is a higher risk compared to secured loans for investors/lenders. In addition to risk mitigation and control mechanisms available to lenders, RBF wherever feasible provides a right to the startup’s Intellectual Property and/or movable assets
Revenue-based financing picking up steam
For companies that can reliably predict their revenue flow, this type of alternative financing is a highly attractive prospect. This is why globally, online businesses and SaaS companies particularly are increasingly opting for RBF. These startups, while not necessarily profitable do have a regular revenue stream.For the entrepreneur the advantages are clear, they do not need to dilute their equity, there is no collateral involved. Further, since the payment is linked to revenue, repayment does not become a strain.
What's in it for investors?
Investors typically have a clear asset allocation across public markets, private equity, debt, and alternative assets, which is perfectly fine. But many of you are looking at better balancing or diversification of your portfolio within each asset class, and RBF offers an answer. RBF does not replace venture or equity investment in your portfolio. With RBF, the core premise of the product is the strength of revenue and quality of revenue of the startup you are providing funds to. Here the key is that the return is directly linked to a company’s revenues over the next two to four years. Alternatively, return on VC investments typically takes eight to 10 years.With estimated returns of 20% plus, RBF offers an opportunity to better the overall yield of an investor’s debt portfolio, which is always good news.Apart from this, only a handful of companies raise venture capital funding and of these only a few will bring that 50x return that makes for a blockbuster exit. The universe of revenue-earning startups is much bigger. Not all of them are attractive from a VC point of view but are great from an RBF perspective.The larger pool of potential investee companies is in itself a big win for the investor and the founders.
Register here
to be a part of LetsVenture's knowledge sessions on Revenue Based Financing
By
Team LetsVenture
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Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/debt-funding-checklist-startups-businesses-documents
TITLE: How to prepare for debt funding: The definitive checklist for startups

Angel investing in India just changed: what founders and investors must know.
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We have recently discovered that a group of individuals has created a fraudulent website,
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‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
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May 9, 2024
May 10, 2024
·
5
min Read
How to prepare for debt funding: The definitive checklist for startups
By
Copied to Clipboard!
Debt funding can be a significant source of capital for startups and emerging businesses.
However, it can be intimidating to consider debt financing as there isn't as much literature and resources available for entrepreneurs as there is for equity funding. The term ‘debt’ is also often viewed negatively due to general misconceptions.
Whether it is a business loan or a line of credit, debt funding can fulfill immediate needs for your business without impacting the captable structure of your company. It often overshadows the fact that debt is an important financial tool for businesses.
At the outset, any entrepreneur considering debt funding should know that the amount raised through debt financing must be returned with a certain interest rate within a specified period. In turn, the control and ownership of your business remain intact and your team can make the decisions that are best for the company.
Here’s a handy checklist to show the business is debt-ready as you explore alternative forms of funding.
Make sure your business is registered
To begin with, it is important to have your business registered to secure debt in compliance with The Companies Act of 2013. Lenders will be hesitant to work with an unregistered business that could face legal challenges or tax issues down the line.
When raising debt, prepare your pitch with clarity on what the business does, its growth so far, and in what ways securing debt can help boost your business. Showcase early wins, like customer acquisition or pilot programs to validate your market potential. It is best to prepare a deck that clearly states all the information about your business.
Keep the numbers ready
Knowing the business numbers is important. One must prepare basic financial statements before trying to secure debt to give lenders a clear idea of where the business stands today.
At a minimum, startups will need a profit and loss statement and a balance sheet to make intangible and hard assets clear to the lender. It also helps to present runway left, burn rate, any outstanding debt, growth projections, and business plans to achieve them. Nothing paints a clearer picture than the use of numbers in business.
Show the business is credit-worthy
The creditworthiness of your business can make or break a debt financing deal. This will be determined through the credit score (also known as commercial score) of a business, which rates a business as a candidate to receive a loan based on past financial behavior. The applicable score in India is the CIBIL score. To secure debt financing through LV Debt, a business must have a minimum score of 685.
Important documents
Lenders value complete transparency. So, if you’ve decided to raise debt financing for your startup, here are some documents to keep ready.
KYC documents of the company’s directors or key shareholders
Company documents like GST certificates, incorporation certificates, bank statements of the business, audit financials, and MIS reports.
Make sure your address mentioned in the registered certificate matches the site of operation as lenders will visit for in-person verification. After that, the lender will sign to disburse the loan amount.
Visit
LV Debt
to learn more about raising pure-play debt for startups and emerging businesses.
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By
LV Debt
Funding
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LV Debt
Funding
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
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@2025 - All Rights Reserved
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Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/insights-on-lv-debt-and-our-commitment-to-make-fundraising-easy-and-transparent
TITLE: Insights on LV Debt and our commitment to make fundraising easy and transparent

Angel investing in India just changed: what founders and investors must know.
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letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
May 1, 2024
May 1, 2024
·
5
min Read
Insights on LV Debt and our commitment to make fundraising easy and transparent
By
Shanti Mohan
Copied to Clipboard!
The last couple of years have been rough for the startup ecosystem. At
LVX
, while we knew there needs to be an integrated solution on fundraise (between equity and debt), we also knew that equity and debt are very different categories, with different evaluation criteria, and different team skillsets needed.
As a founder, I strongly believe that founders should be focusing on building the business, and meeting customers rather than solving for capital and fundraising from different players. Hence LV Debt.
The traction we have seen has surprised us. We have already disbursed Rs 10 Cr and are on track to go to 3X every month by June. This shows that in spite of all the players, this space still needs more transparency, and founders still need more help. However, while the business is seeing momentum, I see gaps in founders' understanding of how to plan ahead for debt so that it truly delivers the value it is supposed to create for the business. Rejections are still high at LV as we follow stringent criteria.
Key Insights:
1. Short runway:
Businesses don’t have enough runway when they start looking for debt. Founders come to us when they have two to three months of runway. The ideal runway to have is eight to nine months.
If you accept in spite of a short runway, please know as a founder that debt is the riskiest instrument. Take debt when you don't have runway, or the confidence to build the business, and you could end up losing all the IP built. Default on Debt could end up eroding all the value built. That’s a finer nuance that gets missed out.
2. Lack of financial discipline:
This shows up in bad CIBIL or delayed payments (even if you have been a day late in the past). It impacts your business profile and you will pay higher rates of interest. Get this metric monitored by your CFO on a continuous basis.
3. Over leverage on debt:
You can’t pay off one debt with another debt and cycle the capital. This is bad planning and this will catch up sooner than you would like it to.
This is just the beginning of our understanding of how founders should think of debt. We will dive deeper and create playbooks that you could follow. Ideally use the playbook to hold your CFO/ finance team accountable.
If you are looking for someone to talk to for your debt needs, reach out to
Pramod Lamba
and
Sabah Mehkeri
. We are setting ourselves the target of reverting back with a yes or no within 48 hours. Our ticket size is Rs 30L to Rs 2cr, depending on the business revenue, with a preferred rate of interest for your founders.
We are sector agnostic, with financing that includes working capital, supply chain financing, asset financing, invoice discounting, and line of credit.
As always, we want to solve your problem the right way. Our vision of making fundraising easy remains intact, irrespective of the instrument.
‍
By
Shanti Mohan
LV Debt
Funding
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January 18, 2022
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How to start your own syndicate on LetsVenture
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Tweets by letsventurein
LV Debt
Funding
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/difference-between-equity-debt-funding-startups-emerging-businesses
TITLE: What is the difference between equity and debt funding for startups and emerging businesses?

Angel investing in India just changed: what founders and investors must know.
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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
April 30, 2024
April 30, 2024
·
5
min Read
What is the difference between equity and debt funding for startups and emerging businesses?
By
Tenzin Norzom
Copied to Clipboard!
As debt and equity are the two most popular forms of raising capital for businesses, it is important to know the key differences between equity and debt funding and how they fit into the company’s goals and missions when considering capital for your startup.
There are unique advantages and drawbacks to both. Let’s take a closer look at the nature of equity and debt funding and their differences.
Understanding equity and debt
Equity funding is when businesses raise capital by selling ownership shares or equity. Investors not only get a share of the company’s profits but also a say in decision-making processes, often exercised through voting rights.
When investing against equity shares, investors are relatively more involved in the business operations of the company. They usually also get a slew of rights, including non-solicitation, pre-emptive rights, and information rights, among others.
Debt funding, on the other hand, refers to borrowing money from lenders with the promise of repaying them with interest, within a specified time. In this form of financing, the business and the source of the capital are bound by a contractual obligation with limited interference in the business’s day-to-day operations.
Ownership and control
In equity funding, founders give up a percentage of their ownership in the company which naturally reduces their autonomy over decision-making to a certain extent. The investors may exert influence over the company's strategic direction and operational decisions as well. While they share their expertise and views in the hopes of better business performance, too many opinions and viewpoints can often stifle growth.
As equity investors get a share in the profits, founders and early shareholders might end up getting less money in the end.
On the other hand, debt investors or lenders do not get involved in decision-making in the business, allowing greater freedom for entrepreneurs to run the venture as they wish.
Obligations
With external funding comes the obligations to funders. However, businesses are likely to have more obligations to fulfill when raising equity compared to debt.
As equity investors have more skin in the game in the business compared to debt investors, entrepreneurs are answerable to them regarding business growth or decline, key decisions in market expansion, strategy, product, and hiring, among others.
However, when startups raise debt, they are mainly only obligated to timely repayments of the loan as agreed at the time of raising debt and go on with business as usual.
Entrepreneurs must note that neither equity nor debt funding are not inherently good or bad, but the genius lies in how they are utilized according to the needs and stage of the business.
Make sure you understand the nuances of each funding method and carefully evaluate the implications of each option before deciding to raise the capital.
‍
Visit
LV Debt
to learn more about raising pure-play debt for startups and emerging businesses.
‍
Also Read:
The importance of debt in a changing startup funding environment
Five instances when debt is a good funding choice for startups
‍
By
Tenzin Norzom
Funding
LV Debt
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September 17, 2025
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Tweets by letsventurein
Funding
LV Debt
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/five-instances-when-debt-is-a-good-funding-choice-for-startups
TITLE: Five instances when debt is a good funding choice for startups

Angel investing in India just changed: what founders and investors must know.
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Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
April 17, 2024
April 18, 2024
·
5
min Read
Five instances when debt is a good funding choice for startups
By
Tenzin Norzom
Copied to Clipboard!
No one-size-fits-all when it comes to laying down the fundraising strategy for startups. It needs to be tailored to the nature of the business, stage of growth, and team strengths and weaknesses, among other factors.
That is why it is important to devise a funding strategy and approach based on the startup’s growth trajectory. It is equally important to diversify types and sources of funding to maintain a certain level of freedom in deciding how the business is run.
While there’s a lot of myth when it comes to financing businesses with debt, it can be an effective alternative form of funding. When properly used, debt funding, which is essentially taking a loan to fund specific needs, can be advantageous.
As a pure-play debt solution, LV Debt offers debt funding to startups and emerging businesses to unlock the next stage of growth. They must be a private limited company, generating steady revenue.
Here are five circumstances where debt can be an effective funding solution.
When you need to finance short-term business needs
Lack of capital can hinder startups from making large purchases, ambitious campaigns, or even capitalizing on lucrative business opportunities. In such situations, taking debt funding can provide immediate relief to fund short-term needs. However, it is important to ensure positive returns from the investment made through debt to maximize its value.
When the business has just raised equity
In the last couple of years, more and more startups are raising equidebt (combining debt with equity in a round) or raising debt shortly after closing an equity round. This gives businesses a chance to invest comfortably in growth across different areas.
This allows businesses to optimize the capital structure, allocate resources efficiently, and pursue growth opportunities with confidence.
When you have a predictable cash flow
When a startup takes debt, there’s an obligation to repay the debt. Hence, it is ideal for slightly mature businesses that have a steady source of revenue. By leveraging debt against consistent cash flow, businesses can manage repayment schedules more effectively, minimizing financial risk. It allows strategic use of debt to enhance operations or capture growth opportunities without jeopardizing day-to-day financial stability.
When you’re an asset-heavy business
For asset-heavy businesses, relying only on equity to raise capital is not a good business strategy. The capital expenditures will need to be funded through debt solutions. For instance, EV ride-hailing startup BluSmart took Rs 1200 Cr to finance the cars and chargers for its electric vehicles.
“You need to see what is more expensive, whether debt is more expensive or equity. Equity is costly. You have to dilute capital, your stake, and raise equity,” Punit Goyal, Co-founder of BluSmart, said at LetsIgnite 2023.
However, one must also understand that debt cannot replace equity. Startups must raise debt or equity depending on their needs and not raise them interchangeably.
When you don’t want to dilute equity further
Poor planning for fundraising can lead to over-dilution of equity stakes early. In such a situation, seeking debt to finance growth and operations will help maintain ownership and decision-making authority.
This approach is particularly advantageous when founders seek to retain a larger share of the business within the company. This enables the company to make key decisions independently and retain more significant portions of future profits.
‍
(LVX offers pure-play debt funding through LV Debt.
Know more.
)
‍
By
Tenzin Norzom
Startups
Funding
LV Debt
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October 1, 2025
·
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September 18, 2025
·
4
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January 24, 2022
·
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January 18, 2022
·
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Videos
How to start your own syndicate on LetsVenture
This is some text inside of a div block.
·
4
This is some text inside of a div block.
min read
LetsIgnite 2023, India's largest conclave for startup investors since 2015
This is some text inside of a div block.
·
4
This is some text inside of a div block.
min read
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This is some text inside of a div block.
·
4
This is some text inside of a div block.
min read
Tweets
Tweets by letsventurein
Startups
Funding
LV Debt
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/old-home-2
TITLE: Boosting India’s private markets | LetsVenture

Alert:
letsventurecredit.com
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Read More
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
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Resources
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How to become an angel investor? LetsVenture
How much money do you need for angel investing?
Revenue Based Financing - An emerging asset class for the smart investor
Power law's ability to make investors lazy and other insights on building a successful portfolio at LetsIgnite 2023
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LETSVENTURE TECHNOLOGIES PVT LTD
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road,
Bangalore - 560 025
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/newsletters
TITLE: Newsletters

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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
Newsletters
LETSVENTURE TECHNOLOGIES PVT LTD
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road,
Bangalore - 560 025
contact@letsventure.com
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/press
TITLE: LetsVenture in the News - Press Features & Highlights

Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
LetsVenture in the news
For media inquiries, please reach out to
press@letsventure.com
LetsVenture logs 75% growth with sign-in of new angel investors
The investment platform witnessed a 75% year-on-year jump in registrations of new angel investors
IDFC First Bank to offer banking, fundraising solutions to startups, investors
IDFC First Bank partners with LetsVenture to support startups with curated solutions
LetsVenture CEO launches micro VC fund
LetsVenture chief Shanti Mohan’s Propell fund plans ₹50-cr investment in 30 startups
LetsVenture launches two new products to help the startup industry
Scalix will assist early-stage founders in hiring, legal, banking, & technology matters
LETSVENTURE TECHNOLOGIES PVT LTD
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road,
Bangalore - 560 025
contact@letsventure.com
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/faq
TITLE: FAQs

Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
Read More
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
LetsVenture FAQs
FAQ Filters
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
When was it Founded? Where is LetsVenture registered?
LetsVenture was founded in May 2013, and is now registered as LetsVenture Technologies Pvt Ltd in India since March 2018. LetsVenture is India’s most trusted platform for Startups for seed/angel funding. We connect startups with Global angels, VCs and Startup programs. In past 5 years, LetsVenture has enabled 170+ transactions with more than USD 70M infused into startups like Innov8, DailyNinja, YourDost, Bobble App, MyUpchar, TestBook, Ayurveda Experience, Ketto, Adpushup, Little Black Book, Drivezy, Porter, Wishberry etc.
About LV General
How do I contact LetsVenture? What is the office address and contact number?
Please visit our contact us page to see office address, directions and also the phone number to contact.
About LV General
Is there any product guide or documentation about all the features on LetsVenture platform?
We will be coming up with shortly and will be made available to all the registered users where you will be able to search product documentation, search knowledgebase articles etc.
About LV General
What are the different browsers and browser versions supported by LetsVenture?
LetsVenture supports following browsers - Google Chrome (version 55 and above), Mozilla Firefox (version 52 and above), Apple Safari(version 10 and above) and Microsoft Edge (version 15 and above). Other browser versions are not officially supported by LetsVenture, so for best experience please upgrade to the versions above.
About LV General
How can I submit a product support issue?
Please send any product related question or issues to support@letsventure.com.
About LV General
I have some product ideas for LetsVenture, how do I send this to you?
That would be excellent! Please write to contact@letsventure.com with your suggestion.
About LV General
How do I partner with LetsVenture?
You can get in touch with our Patnership Team.
About LV General
Does LetsVenture conduct offline pitching events? How do I participate into that?
Yes, LetsVenture conducts focussed and very selected offline pitching events. We also conduct online pitching sessions for our featured Syndicates. You can talk to our Startup team or Investor Relations team for the same
About LV General
Why should I have a Lead Syndicate profile on LetsVenture?
By creating a Lead Syndicate profile on LetsVenture, you can aggregate backers and build visibility on corpus available for the deals you Lead. You get the following advantages:

 

Personalized Platform: LetsVenture allows you to select the investors you want to invite to join the syndicate. You can also invite your own social circle who are outside LetsVenture , to participate in the transaction by inviting them on the platform.

Personal Concierge: LetsVenture will allocate one analyst during the deal who will work with the Lead to create the investment thesis for the deal, which can be shared to all prospective investors.

Program Management Support: LetsVenture team will provide complete support in program management of the investor communication during the deal. This includes -

Standardized term sheet templates, which offers process efficiency

Support with brief on term sheet and Share Holding Agreements (SHAs)

Co-ordination for term sheet reviews, SHA signatures, PoA signatures (if applicable), share certificate issue.

Any additional backend support needed for round closure

Angel Reputation Management: All PR release made on the funding closure will include the Lead investor quote.

Lead Carry: LetsVenture allows the Lead Investor to charge 0-15% carry through the Lead Syndicate. 

Business Model: LetsVenture charges a fee to the Startup based on the funds being raised on the platform and upto 5% carry from Investors.
For Lead Investor
How do Syndicates work on LetsVenture?
There are 2 ways in which syndicated deals work on LetsVenture:

 

Featured deals - In a Featured deal, the Startup profile is visible to all the investors on the platform. This method is adopted to help close the round quickly.

Stealth/Private deals - In a private deal, the Startup profile is not visible to all the investors on the platform. Only those investors who have been provided access to the startup can view the profile. This is used when either the Startup or the lead want to socialise the deal with strategic investors or with the lead’s co-investor group.
For Lead Investor
What does being a Lead Investor mean?
A lead Investor could be an individual or a group of 2 – 3 investors (who could co-lead the round). As a Lead Investor, the following is expected:

 

Invest atleast 10-15% of the round

Work with the startup to set the valuation and terms of investment 

Represent the investor syndicate during fundraise (pitch on behalf of the startup, review term sheet, answer investor queries)

Based on the board seat allocated, sit on the board of the Startup or as an observer.

Work with the Startup on the next rounds of funding
For Lead Investor
Why should I sign up on LetsVenture?
Started in 2013, LetsVenture.com is today India's most trusted platform for Angel Investing with access to highly curated and personalised deal flow from India and beyond. We have 3809 investors registered on our online platform. In past 5 years, LetsVenture has enabled 170+ transactions with more than USD 70M infused into Startups like Innov8, DailyNinja, YourDost, Bobble App, MyUpchar, TestBook, Ayurveda Experience, Ketto, Adpushup, Little Black Book, Drivezy, Porter, Wishberry etc.

Here are the benefits for Angels -

Access highly Curated Startups - LetsVenture curation process is a complex 3 tiered process. There is the first level of platform ranking based on our proprietary rating system, followed by the LV team conversation with the founders, and then crowd curation by the angels on the platform. All this put together ensures that as an investor you have access to the best, curated deal flow.

Get Personalised & Matchmade Deals - Fine tune your investment preferences and we automatically send startups matchmade for you. Our ML based Recommendation engine also learns from your online behavior and shows you right startups.

Search & Follow ‘Hot Deals’ - Power search through 58 sectors and over 500+ actively fundraising Startups. You can also browse through our Startup collections to find trending deals and more.

Co-Invest - with the best lead investors as part of their syndicate, or with experienced angels.

Connect with Founders instantly - our realtime chat platform helps you connect with founders quickly and engage in meaningful discussions privately and securely.

Manage your Portfolio - with our quarterly Startup reporting and portfolio tracking.

One point Contact - Relationship Manager is assigned to you as soon as you register on the platform and he/she is your single point of contact for queries, discussions going forward.
For Angel Investors General
Are you a lead investor?
Create your Syndicate - work with our team to create your Lead syndicate profile and get access to a large and active investor community

Aggregate backers for your Lead Syndicate and close deals super-fast

Manage your Syndicate - track commitments from backers in real-time, send personalised messages and close the deal quickly

Personal Concierge - a dedicated LetsVenture analyst will help you manage your syndicate from zero to closure

Avail Lead Incentive - receive 5-15% carry when you lead deals on LetsVenture.

Easy Paperwork - LetsVenture will provide you complete support from commitment-to-closure (due diligence, term sheet, SHA and share allocation).
For Angel Investors General
Are you an early stage fund?
Build your Brand - create your profile and attract high quality startups

Co-Invest with Marquee Investors

Syndicate with investors who are aligned to your vision or bring expertise

Manage your portfolio

Centralise your investment reporting & progress
For Angel Investors General
Are you a family office ?
Register on trica a private platform created for you to get exclusive access to growth stage startups. Visit the Website (https://www.trica.co) to get started.
For Angel Investors General
How does LetsVenture work with Investors?
We break down the engagement with LetsVenture into 4 aspects:

Pre-Commitment: Here you can login to the platform or the mobile app and browse startups. The startups are personalised to your profile. If a startup is of interest to you, you can connect to the founder, your RM at LV or to the lead investor. Based on the information available to you, you can commit on the platform.

During commitment period: As the startups continues to syndicate, you will get updates on the deal progress. Once 80% of commitments come in, LetsVenture in partnership with the Lead Investor and founder initiate due diligence on legal and financial aspects of the startup. During this phase, you get weekly updates on the progress. Call for money is done once the DD is successfully completed and accepted by the Lead Investor.

Post Commitment: LetsVenture pools the investments through a vehicle registered with SEBI (LV Angel Fund) so that all investors come on the cap-table of the startup as a single entity. LetsVenture will do the complete deal documentation (legal paperwork).

Post investment: LetsVenture will provide a quarterly progress Report containing important business metrics, Financial health for all your portfolio Startups. We will also arrange for a quarterly conference call with your Portfolio Startups. We will also provide you with valuation report of your investments on an annual basis.
For Angel Investors General
Is there any eligibility criteria for Angel Investors to sign up on LetsVenture?
According to SEBI Angel Fund Regulations, "Angel investor" means any person who proposes to invest in an angel fund and satisfies one of the following conditions, namely,

an individual investor who has net tangible assets of at least two crore rupees excluding value of his principal residence, and who

has early stage investment experience (it means prior experience in investing in start-up or emerging or early-stage ventures, or

has experience as a serial entrepreneur (it means a person who has promoted or co-promoted more than one start-up venture, or

is a senior management professional with at least ten years of experience.

a body corporate with a net worth of at least ten crore rupees

an AIF registered under these regulations or a VCF registered under the SEBI (Venture Capital Funds) Regulations, 1996.

An Angel Investor must invest a minimum of 25 lakhs INR over five years in the startups he/she likes, through the Angel Fund.

Additionally LetsVenture equires that the Angel Investor is aware of the risks of investing in Startups as an Asset class.

When you decide to invest, you will be required to complete the one time KYC (Know Your Customer) that requires your address and identity proof as per SEBI requirements.
How can Investors register on LetsVenture?
Investors can fill up the join form on LetsVenture.com or get referred by any other Investor (already on the platform). In both cases, our Investor Relations team will review and approve your credentials before providing you the login for the platform.
For Angel Investors General
How much fee does LetsVenture charge from Investors?
Type of Fee
Description
Indian Resident Investor
Non Resident/Foreign Investor
Onboarding Fee *
₹40,000 + GST
₹50,000 + GST
Annual Subscription Renewal **
₹10,000 + GST
₹20,000 + GST
Deal Processing Charges Per Deal
₹2,000 + GST
₹2,000 + GST
Transaction Charges ***
A. Platform Charges
B. Deal Restructuring Charges
C. Transfer/Transmission of Units
.
.
2% +GST of total gross investment
.
.
2% +GST of total gross investment
D. Exit Charges
10%
10%
* includes first year subscription
** applicable second year onwards and subject to change
For Angel Investors General
How does LetsVenture do Investor accreditation?
There is no formal accreditation process for investors in India. However, LetsVenture does its own verification of credentials and identity as per SEBI regulations for Angel Fund (AIF) before onboarding any investor on the Platform.
For Angel Investors General
Which all information is required for my Investor profile?
Personal information - Linkedin profile URL, photo, designation, contact number etc.

Investment preferences - Investment budget, preferred sectors for investment, investment thesis.

Investment profiles - Financial information required for the paperwork.

Startup portfolio - List of Startups showcasing your investments.
For Angel Investors General
Who is a Non-Resident Indian?
A Non-Resident Indian (“NRI”) is a person who is resident outside India but is a citizen of India.
For NRI and Foreign Nationals
Can NRI invest in Indian companies? Can a foreign national invest in Indian companies?
NRIs and foreign nationals are permitted to invest in an Indian Company in accordance with the existing Foreign Direct Investment Policy of India.
For NRI and Foreign Nationals
As an NRI, what is the best way to transfer money to India?
As an NRI the investment amount can be remitted by the NRI from the bank account maintained in the country of residence or the NRO/NRE/FCNR accounts maintained in India.
For NRI and Foreign Nationals
What are the bank account facilities that are available to NRIs in India?
Foreign Currency (Non-Resident) Account (Banks) Scheme - FCNR(B) Account

Non-Resident (External) Rupee Account Scheme - NRE Account

Non-Resident Ordinary Rupee Account Scheme - NRO Account
For NRI and Foreign Nationals
Which sectors can an NRI invest in?
There is no such restriction for NRI investor when investing through our SEBI registered AIF (LV Angel Fund).
For NRI and Foreign Nationals
Can an NRI invest in a Trust?
No. An NRI cannot invest in a Trust. The only exception is if a VCF is set up as a Trust, then the NRI can invest in the VCF subject to the approval of FIPB.
For NRI and Foreign Nationals
Can an NRI invest in an LLP?
Yes. An NRI can invest in an LLP subject to the following:

An NRI can invest in LLP’s operating in sectors where 100% FDI is allowed through the automatic route and there are no FDI linked performance conditions, subject to the approval of the FIPB

Foreign Capital participation in LLPs will be allowed only by way of cash consideration, received by inward remittance, through normal banking channels or through NRE/FCNR Accounts.
For NRI and Foreign Nationals
Can an NRI invest in an Indian company under the FDI Scheme?
Yes. An NRI can invest in shares/convertible debentures of an Indian company through:

A remittance from its bank account outside India (“Foreign Bank Account”)

A remittance from its NRE/FCNR(B) Accounts
For NRI and Foreign Nationals
What instruments can be issued by an Indian company to NRIs under the FDI Scheme?
Investment into an Indian company from a person resident outside India (including NRIs) will only be considered as FDI, if the investment is made into the following instruments (collectively FDI Instruments):

Equity shares

Fully and mandatorily convertible preference shares

Fully and mandatorily convertible debentures
For NRI and Foreign Nationals
At what price can the FDI Instruments be issued to NRIs?
The price at which the FDI Instruments can be issued to NRIs shall not be less than the following (Pricing Guidelines):

The price worked out in accordance with the SEBI guidelines, as applicable, where the shares of the company is listed on any recognised stock exchange in India

The fair valuation of shares done by a SEBI registered Category - I Merchant Banker or a Chartered Accountant as per the discounted free cash flow method (DCF Valuation), where the shares of the company is not listed on any recognised stock exchange in India.

The price as applicable to transfer of shares from resident to non-resident as per the pricing guidelines laid down by RBI from time to time, where the issue of shares is on preferential allotment.

However, when NRIs subscribe to the Memorandum of Association of an Indian company as its initial subscriber, then such investments may be made at face value.
For NRI and Foreign Nationals
Are there any restrictions with respect to the convertible instruments that are issued to NRIs under the FDI Scheme?
Yes. The FDI policy provides that the price/ conversion formula of FDI Instruments should be determined upfront at the time of issue of the instruments. The price at the time of conversion should not in any case be lower than the fair value worked out, at the time of issuance of such instruments, in accordance with the extant FEMA regulations i.e. the Discounted Cash Flow Method (DCF) of valuation for the unlisted companies and valuation in terms of SEBI (Issue of Capital and Disclosure Requirements) Regulations, for listed companies.
For NRI and Foreign Nationals
What are the filings that need to be undertaken by a Company if it issues FDI Instruments to an NRI ?
The filings that need to be undertaken would depend upon whether an NRI invests in FDI Instruments either through the FDI Scheme or the Non-Repatriation Scheme.

Non-Repatriation Scheme: If an NRI invests in FDI Instruments through a Non-Repatriation Scheme using its NRO/NRE/FCNR(B) Accounts, then the investment would be treated as a domestic transaction and no reporting will have to be made by the investee company to RBI.

FDI Scheme: If an NRI purchases FDI Instruments in an Indian company through funds that are available in its NRE/FCNR(B) Account or its Foreign Bank Account under the FDI Scheme, then the purchase would be treated as FDI and the be subject to the following:

The FDI Instruments will have to be issued within 180 days from the date of the receipt of the investment amount by the Company.

The Indian company receiving investments from an NRI, will through its Authorised Dealer, have to report the amount of investment that it has received within 30 days of the receipt of the investment amount with the Regional Office of RBI.

The Company will need to file the Form FC-GPR with RBI within 30 days of the allotment of the FDI Instruments to the NRI.
For NRI and Foreign Nationals
Can an NRI freely transfer the FDI Instruments that it had purchased under the FDI Scheme?
Transfer of FDI Instruments by NRI to Non-Residents: An NRI can transfer the FDI Instruments to Non-Residents. A transfer of FDI Instruments by an NRI to Non-Residents will require the prior approval of RBI.

Transfer of FDI Instruments by NRIs to NRIs: An NRI can transfer the FDI Instruments to other NRI’s. A transfer of FDI Instruments by an NRI to NRI will not require the prior approval of RBI.

Transfer of FDI Instruments by NRIs to Residents: An NRI can transfer the FDI Instruments to Residents without the prior approval of RBI, subject to the sale of the FDI Instruments being in consonance with pricing guidelines as stated in point 11 above.
For NRI and Foreign Nationals
Post the sale of its FDI Instruments, can an NRI repatriate the sale proceeds outside of India?
Purchase of FDI Instruments through Non-Repatriation Scheme: If the NRI has purchased the FDI Instruments through the Non-Repatriation Scheme, then the sale proceeds cannot be repatriated outside of India.

Purchase of shares through Foreign Bank Account or NRE/FCNR(B) Account under FDI Scheme and filing of Form FC-GPR: If the NRI has purchased the FDI Instruments through its NRE/FCNR(B) Account or through its Foreign Bank Account and the investment in the FDI Instruments has been reported through the filing of Form FC-GPR, then the sale proceeds can be repatriated outside of India.
For NRI and Foreign Nationals
Can an NRI invest in a Partnership Firm/Proprietary Concern under the FDI Scheme?
Yes. An NRI can invest in the capital of a firm or a proprietary concern in India under the FDI Scheme, subject to the following:

The amount is invested through inward remittance or out of NRE/FCNR(B)/NRO Account

The firm or proprietary concern is not engaged in any agricultural/plantation or real estate business or print media sector.

Amount invested shall not be eligible for repatriation outside India, except with the prior approval of RBI.
For NRI and Foreign Nationals
What are Syndicates?
Syndicates allow angel investors to join the investing circle of a Lead Investor, and solicit access to deals being led by him. Once you join the Syndicate, you become among the first ones to know about a new deal that is being launched by the Syndicate. For example, if you back Sanjay’s Syndicate, anytime Sanjay starts a new deal, you will be informed about the deal and can participate in the deal before anyone else. Note that Sanjay may also choose to share the deal only with a select list of backers first, based on his discretion.
Syndicates
Why should I join a Syndicate?
By joining a Syndicate, you leverage the experience of the Lead Investor and get early access to the Lead Investors deals. This is ideal for a new angel investor or an investor not having enough time to do his own due diligence on the Startup, and work with founders going forward to make the venture successful.
Syndicates
How can I join a Syndicate?
When you visit the Syndicate page, click the button “Join the Syndicate” in the sidebar and fill up the information requested by the platform. We allow the Lead Investor to have the option to accept or reject backers. If you are accepted as a backer, you will get notified when a new deal opens though that Syndicate.
Syndicates
What are the terms of investing through a Syndicate?
The terms of investment may vary from deal to deal when you invest through a Syndicate. The Lead Investor will announce the terms - Lead carry, min commitment per backer and time-limit for commitments when launching a deal through his Syndicate. Lead carry can vary between 0-15% and you can see it on the syndicate page when the deal is launched there.
Syndicates
What is the role of a Lead Investor in a Syndicate
Lead Investors is usually an experienced and well known Angel Investor in the ecosystem. He/She attracts high quality deals because of his/her high brand value. He/She will do thorough business diligence to select the best Startup, negotiate the valuation and termsheet for the Startup, invest maybe 10-20% of the round himself/herself before launching it through his/her syndicate. The Lead will also pitch along with the Founder during pitching sessions and answer questions to interested Angel investors. After the round is completed, the Lead will most likely take a board seat and represent all other investors’ interests on the board of the Startup. The Lead will also mentor/advise the Startup during its formative years, coordinate quarterly reporting to all investors with LV help, ensure good governance and compliance, and also help with the future fundraise for the Startup. During any exit opportunity, he/she will also negotiate with the incoming investor representing the rights of all the other angel investors.
Syndicates
How is this different than the current Featured Deals of LetsVenture?
The Lead Syndicate model is an invite only feature at LetsVenture led by active seasoned Lead investors. The deals here are brought to LetsVenture and championed by the Lead.
Syndicates
What is the best way to judge and find a high-growth Startup?
LetsVenture featured syndicate is a good way to invest in high quality startups. Including this, your personal investing experience and advice from experiences angel investors can help you find the quality startups.
Startup Funding
How protected are my investments?
LetsVenture’s partners do all the financial and legal due-diligence for the startups before taking in any money from the investor. A Due Diligence report is issued prior to the signing of the Shareholder Agreement. We also rely on the social proofs and background of the startup and team members. Besides this, all investments on the platform have the legal paperwork to protect your investment.
Startup Funding
What is the guarantee or probability of my investment giving me returns and in what time horizon?
Your investment is based solely on your own judgement, knowing the risks involved in this dynamic marketplace. We do not guarantee on the investment return as it is dependent upon the market scenario and startup execution.
Startup Funding
How liquid are these and do you facilitate secondary share sale as well of my investment and portfolio?
Angel investing is not a liquid asset until the startup gets into future rounds of funding (Series A/ Series B, during which the angel investor can make potential exit). The timeline for the same depends on each startup. As of now, LetsVenture does not facilitate secondary share sale but we do have plans to introduce this in the future.
Startup Funding
In the event the Startup fails, is there a possibility where the founders will be personally liable to the investors?
The founders shall be personally liable to the investors to such extent as may be documented in the terms and conditions of the respective investment agreements.
Startup Funding
About LetsVenture
LetsVenture is India’s most trusted platform for Startups for seed/angel funding. We connect startups with Global angels, VCs and Startup programs. In past 5 years, LetsVenture has enabled 170+ transactions with more than USD 70M infused into startups like Innov8, DailyNinja, YourDost, Bobble App, MyUpchar, TestBook, Ayurveda Experience, Ketto, Adpushup, Little Black Book, Drivezy, Porter, Wishberry etc.
For Startups General
Why should I sign up on LetsVenture?
Fundraising Startups : Access Investors: Connect with Angel Investors, Venture Funds from many countries.
Get Featured, Get Funded: Get your Startup featured and close your fundraise faster (Business plan review, Investor connects and Paperwork closure).
Manage Privacy: Control who can view your Startup profile (Allow and Block access)
Apply to Incubators, Accelerators and Startup competitions
For Startups General
Is there any eligibility criteria for Startups to sign up on LetsVenture?
There is no eligibility criteria for startups. However we want serious entrepreneurs to be a part of this network – you can be a Startup in Ideation Stage, POC/Beta or Revenue Stage.
For Startups General
Does a Startup has to be involved in a particular area of business to be associated with LetsVenture?
No. You can be any business to connect to investors and other startups on our platform. We do see a lot of Tech Startups on the platform but Startups from non-tech sectors are also eligible to join and raise funds through the platform.
For Startups General
What all things to keep in mind to create a good LetsVenture startup profile?
When you are completing your startup profile, keep these things in mind which'll help you create a good LetsVenture profile.
When writing your twitter pitch, make it clear and unambiguous. One thing you can do when trying to create a one liner for your startup is to apply the mom test. If in one sentence you cannot tell your mom what you do, then you should rework the sentence. This is the first thing an investor reads, so taking time in crafting a good one liner is time well spent. In Team Summary under Team tab: Write a one to two sentence short bio of yourself, your co-founders and your core team members. If you have founded companies before, mention it. Mention your education and previous experiences. If you have experience in the current market that your startup is in, then mention it. If you have mentors / advisors, you might want to mention them here. Every bit of info that shows your execution skills is relevant and should be put here. In Team section under Team tab: Link LinkedIn profiles and upload photos of all your co-founders and core team members in this section. In the Product / Service summary under Product tab: Just like your twitter pitch, describe what your startup does in simple and clear sentences. You can provide specific use cases / examples here if necessary. In How are we different under Product Tab: Write about the differentiating factors from your competitors. What are the things that you are doing that your competition lacks or isn't doing well? What are your innovations and competitive advantages? In Customer Traction Summary under Traction tab: Show month on month user growth percentages. For example: Month on Month growth: 42%. Also show the total number of users who have used your product. If you are in the B2B space, also mention the companies that are using your product. If you are in Beta or Proof of Concept, you may not have month on month growth to show, in that case, mention your stage and the number of users who have tried your product here. In How do we make money?: Describe what your revenue model is. On your Pitch Deck: Pitch deck is your first impression and the objective is to get investors interested in you and your startup. You need to communicate and present relevant information clearly and concisely. There are 7 essential elements that make a good pitch deck:
Problem statement: What is it that you are trying to solve?
Solution: What is the solution? What is the product?
Market: How big is the market? Market size? What are the numbers?
Competition Analysis: Competition. Differentiation.
Revenue model: Not projections. How you make money. Potential revenue model.
Team: Founders & Advisors. Write a short one to two sentence bio of each co-founder and include photos.
Funding ask: In your funding ask slide, mention your funding ask in INR and show how you are going to use the funds. For example: 30% for Product Development, 20% for Marketing, 30% for talent etc. One thing to note is that no one segment should take more than 30% utilization of the funding ask. Taking time in creating a strong LetsVenture profile is time well spent. Clearly communicating is important but it becomes even more so on an online platform. If you have any questions, write to us at startups@letsventure.com.
For Startups General
Is the platform only for fundraise?
No, you may apply to various accelerators that are taking assistance of LetsVenture. You may also post jobs on the job section..
For Startups General
Which all data I need to have to create a Startup profile?
If you are not fundraising, you just need Basic profile data (Startup Video, Team, Jobs, Product, Media and Timeline tabs). If you are fundraising, you need to fill the Detailed profile data (Investor Deck, Founder video, Traction, Competition and Round Information tabs).
For Startups General
How can I keep my Startup data confidential or private?
At LetsVenture, we are very serious about security and privacy of your Startup profile data. As a founder, you have complete control of who has access to which parts of your profile on LetsVenture. In your startup profile, please choose ‘Stealth/Private’ mode under the privacy section.
For Startups General
I am a Stealth mode Startup. How do I raise funds on LetsVenture without showing my profile to any investor?
Yes, Stealth mode Startups profiles are supported on the Platform. You can get in touch with our Startup team and they will be able to evaluate your needs and help you accordingly.
For Startups General
How can I delete my Startup profile from LetsVenture?
Right now, we haven’t provided the option to delete the startup profile but you can unpublish your Startup profile through the "Account Settings" menu option and going to "Startup profile" tab of the settings page. Otherwise send us a request at support@letsventure.com and we will unpublish your profile. Note that unpublishing means that your profile is not visible to anyone except you.
For Startups General
I have multiple Startups. How can I create additional profiles on LV?
Yes, we do allow creating multiple Startup profile with a single login. Currently, you need to get in touch with support@letsventure.com if you need this feature.
For Startups General
Does LetsVenture provide a Q/A forum? I have many questions that other Startups/Investors could answer for me.
Not quite but there’s a feature called ‘Investor Room’ where you can answer the questions asked by different investors who are evaluating your startup for an investment.
For Startups General
What is a featured syndicate and how I can be featured?
Featured Syndicate on LetsVenture gives you enhanced visibility (separate Featured section for Investors) with an optional package called Commitment to closure (Due Diligence, TermSheet, SHA) . The most time consuming part of the fundraise is to find a lead and / or raise the initial 30-40%, post which it is about building the momentum to close the round. At this stage is where a featured syndicate comes into picture. There are two ways the round can be built. The lead can syndicate the round and provide his investment thesis to all the investors.
LV recommended deals where LV takes the call in featuring a company
The team will work with the startup on coming up with the right strategy to help close the round.
Fundraising
How do I connect with Investors? Are there any restrictions?
Our Startup team will help you find a Lead Investor if you don’t have one. The Lead Investors may charge advisory equity depending on how much value they can bring to the company.
Fundraising
Which investors do I connect with on LetsVenture?
You can search for Investors based on the sector, location etc. Also, go through their current investment portfolio and investment thesis to find the right set of investors you want to connect with for your fundraise.
Fundraising
Does LetsVenture allow me to select which Investor I take money from? Can I reject an investor's commitment on LetsVenture?
Yes, we provide flexibility to the Entrepreneur but it is better to have this discussed with the LetsVenture Startup team before rejecting any Investor commitment.
Fundraising
What is the role of a Lead Investor?
A Lead investor is someone who is willing to step in and don the mantle of the captain of the investor syndicate. The Lead investor should ideally have engaged with the startup for sometime to understand the business, and see how he can support the entrepreneur. Read in detail about the responsibilities here.
Fundraising
How do I find a Lead Investor? How much incentive do I need to offer to the Lead Investor?
Our Startup team will help you find a Lead Investor if you have a Featured Syndicate on the platform. Read here about the Lead Incentive amount.
Fundraising
Can a startup publicly announce that it is seeking potential investments?
As per the applicable law, a private company registered in India cannot extend an invitation to the public to subscribe for shares in the company.
Fundraising
How does the fund transfer take place?
After the successful online commitment by the investors, the LV Angel Fund receives the amount from all the investors and then transfers it to the Startup bank account. Once, the money gets deposited in the startup bank account, only then the deal is considered to go for any press release.
Fundraising
After the initial round of funding, can a Startup approach LetsVenture for the next round of funding?
Yes. We have created a platform called LetsGrow to specifically help our portfolio Startups to raise SeriesA money from Family Offices and VCs. Note that we have 120+ family offices registered on our LV Titans platform. We also work with Startups for raising the pre-seriesA money from Angel investors.
Fundraising
What does LetsVenture offer to a Startup after the funds are raised?
LetsVenture helps Startups share a quarterly Investor report with key business metrics and financial metrics. We also organise a quarterly video conference call with the investors. We also track key governance and compliance so that the Startup is on the right path. See the above question for help wrt next round of fundraise.
Fundraising
What happens in the event the Startup fails to raise the full investment amount sought?
In case the Startup is not able to raise the full investment amount, LetsVenture does provide the flexibility to close the funding round with even the partial investment raised on the platform.
Fundraising
What stage is your Startup currently in?
You can choose from the following stages while creating your Startup profile on LetsVenture. Note that most of it will also apply to services startups. - Ideation - you have the problem, solution, business model etc well defined but you haven't built any POC nor have you launched the product in the market.
Proof of Concept - you have a POC version of product ready and able to give a demo but product is yet to launch in the market.
Beta launched - product has been launched in the market to a small set of beta customers. Product may undergo few iterations before it is taken out of beta and 1.0 is released. Early Revenues - product is launched and it has started generating revenues from few customers but revenue may be sporadic in nature.
Steady Revenues - there is steady customer base which is generating steady revenues for the company month on month or year on year.
Startup Profile
What type of business are you in (B2B, B2C, B2B2C, B2G)?
Here is a detailed explanation of the types of businesses - B2B - you are a B2B Startup if your customers are typically other businesses or companies, NOT individuals. For example, Freshworks, Capillary are B2B companies.
B2C - on the other hand, if your customers are typically individuals, then you are a B2C Startup. For example, PolicyBazaar, Byju's, UrbanClap, Dailyhunt are B2C companies.
B2B2C - in this case, the Startup first sells the product/service to businesses who in-turn sells to individuals as customers. See https://a16z.com/2018/05/17/b2b2c-business-models-rampell/ to understand the difference between B2B and B2B2C businesses.
B2G - a variation of B2B where the Startups is selling the product or service to government instead. On LetsVenture platform, we only support B2B and B2C as the types. So, even if you fall in B2B2C or B2G category, please choose only B2B from the dropdown.
Startup Profile
How to invite a Team member or Investor to LetsVenture platform?
When you add a team member to your LetsVenture Startup profile, his/her details will be instantly added and shown into your Startup profile. However, if you want the team member (e.g. co-Founder) to be able to edit your Startup profile as well, he/she needs to create his login/password on LetsVenture. To be able to do this just check the checkbox for "invite team member to LetsVenture" and also "give Admin privilege" checkbox. He/She will receive an account creation link from LetsVenture, once he fills all his/her details we ask, he will have his independent login/password and will be able to edit your Startup profile as well. Note that the above process also applies when you add investors in your round information tab and check the "invite to LetsVenture" checkbox. The Investor will receive a signup link from LetsVenture and after filling up the information, an investor onboarding person from LetsVenture will talk to him/her and get his onboarded to LetsVenture.
Startup Profile
What are the Traction Metrics on LetsVenture?
You can choose any of the following Traction Metrics while updating Traction data in your Startup Profile on LetsVenture. Note that if you have a custom metric that doesn't match any of the below ones, you can use that too. The Metrics are categorised into various buckets for simplicity of understanding - SaaS Metrics CAC - Customer Acquisition Cost (CAC) is simply the average money you spend in obtaining a customer.
LTV - The amount of sales amount that a customer will spend with your company over their lifetime.
MRR - It is the recurring revenue, normalized, over a period of a month.
ARR - It is the recurring revenue, normalized, over a period of a year.
ARPU - Average Revenue per User/Unit is calculated by dividing the Total MRR by the total number of customers or accounts.
Churn rate - the churn rate is the rate at which your customers are canceling their subscriptions. See following links from Chargebee website for details on the SaaS metrics. https://www.chargebee.com/resources/glossaries/saas-metrics/
https://www.chargebee.com/blog/decoding-saas-metrics-ltv/
https://www.chargebee.com/saas-reporting/saas-metrics-sample/ Financial metrics Gross Margin - gross profit is calculated by subtracting the cost of goods sold from revenue. And the gross margin is expectedly gross profit divided by total revenue. See https://www.investopedia.com/ask/answers/010815/what-difference-between-gross-profit-margin-and-operating-profit-margin.asp
Operating Margin - operating profit is calculated as gross profit minus operating expenses (include faclities expense, travel, marketing, payroll etc)
Net Profit Margin - net profit is calculated as operating profit minus interest and tax if any. See https://www.investopedia.com/terms/n/net_margin.asp
Contribution Margin - The contribution margin is computed as the selling price per unit, minus the variable cost per unit. See https://www.investopedia.com/terms/c/contributionmargin.asp
GMV - Gross Merchandise Value is used in online retailing to indicate total sales amount for merchandise sold through a particular marketplace over a certain time frame.
Traffic - Pageviews - the total number of pages people visited on your website per month
Unique Visitors - number of unique users who have initiated at least one session on your website
Website Traffic - it could be a measure of the pageviews or Unique Users or a mix of both
Sessions - session is counted as the time period during which user is actively engaged with your website.
Number of Sessions per User - Pages/Session - average number of pages viewed per session
Avg Session Duration - the average length of visitors’ sessions
Bounce Rate - the percent of visits that are single-page only (i.e. people who visit one page and leave).
No of downloads/install - from the android play store and Apple app store.
Engagement - 7 day retention - how many of your users come back to your app on 7th day
30 day retention - similar as above
DAU - Daily Active Users - the key lies in how you define "active" user. Is "user signed" in enough to define a user as "active"? Perhaps its better to to measure a more valuable action like "Update a Task", "Invite Collaborator", "Share Content". See https://sixteenventures.com/active-users-vanity-metric
MAU - Monthly Active Users
NPS - Net Promoter Score (NPS) is a management tool that can be used to gauge the loyalty of a firm's customer relationships. It serves as an alternative to traditional customer satisfaction research and is claimed to be correlated with revenue growth. An NPS can be as low as −100 (every respondent is a "detractor") or as high as +100 (every respondent is a "promoter"). DAU/MAU - it reflects Stickiness of your app. For example, a DAU/MAU ratio of 50% would mean that the average user of your app is using it 15 out of 30 days that month. See https://mixpanel.com/blog/2014/03/06/addiction/ and https://techcrunch.com/2009/10/29/how-to-measure-the-true-stickiness-and-success-of-a-facebook-app/
Sales/eCommerce - Total customers - transacting on your product or placing orders, number of orders per month Sales Funnel - number of customer in pipeline or in pilot stages or such
Repeat orders - how many users (in percentage) are placing repeat orders
Transaction fee - in percentage terms for each order or transaction
Average number of daily/monthly interactions - that users have with your product
Revenue per delivery - or per order
Startup Profile
What are the different instruments available for Startups fundraise?
CCPS - Compulsorily Convertible Preference Shares. This is the most common instrument used by Startups in India. These are basically preference shares (also called preferred stock in US) that gives the investors some preference over Equity Shares. Typically preference shares have a higher liquidation preference meaning the preferred stockholders get their money back first in the event that the company must be liquidated. CCPS may also carry a fixed dividend but could be kept very low say 0.0001% per annum. The CCPS must compulsorily convert into equity shares within 20 years after issuance. Equity - Also called as common shares/stock. These are less preferred by investors compared to CCPS as CCPS holders have higher liquidation preference over Equity holders in case of a liquidity event.
CCD - Compulsorily Convertible Debentures - This is a debt instrument that has to compulsorily convert into shares. This is mostly used to defer valuation discussions, and can be tied to future financing. The key terms of the investment include a Valuation cap - beyond which the investors shares cannot be valued at the time of conversion, Discount - which is a % discount to the next round valuation, Interest rate of the CCD - which can be a bare minimum number.
Convertible note - This has been allowed recently in India but allowed only for DPIIT certified Startups. A convertible note is an optionally convertible instrument giving investors the option (on maturity i.e. when the startup raises next round of funding) to convert their investment into equity at a predetermined discount to the next round of funding. If the Startup’s valuation does not increase as per the expectation of the investor, he/she can choose not to convert and instead redeem the notes at an interest rate subject to the terms & conditions contained therein. This reduces the risk for the investor, while at the same time allows the possibility of conversion into equity if the startup performs well. See https://companiesinn.com/articles/convertible-note
SAFE - for US registered Startups - this is a very common instrument for early stage startups registered in USA. See https://www.ycombinator.com/documents This carries a small agreement between Investor and Startup where the valuation is decided in the later round (e.g. an institutional round).
Startup Profile
Does LetsVenture platform provide only startups from India?
LetsVenture is a global platform with startups from all over the world. At present we have startups from many countries registered on the platform. We have funded many Startups registered in US and Singapore as well.
Common Fundraising Queries
How does LetsVenture curate Startups?
LetsVenture does a soft curation of Startups for Investor Connect based on the Startup Funding Readiness Index. The curation is based on the Startup's Team Profile, Traction, Competition, Round information and Investor Deck. Once the Startup gets approved for Investor Connect, then only they can invite and connect with investors on the platform.
Common Fundraising Queries
How much fee does LV charge for Startup funding?
Please contact us at startups@letsventure.com to know about the fee structure for fundraising. Note that the platform is free to any Startup to sign up and the fee is charged only after successful deal closure.
Common Fundraising Queries
How is the valuation of a Startup determined?
Valuation of a Startup is determined primarily in consultation with the lead investor. LetsVenture provides guidance based on industry benchmarks on valuations, from startups who have raised funding. However the final decision on valuation is negotiated between the Entrepreneur and the Lead Investor.
In case, the lead investor is not yet identified, the valuation can be set by the entrepreneur. In such cases, investors can negotiate directly with the entrepreneur if they wish to, once they participate in the round.
Common Fundraising Queries
Who is a Lead Investor? What are the responsibilities of a Lead Investor?
A Lead investor is someone who is willing to step in and don the mantle of the captain of the investor syndicate. The Lead investor should ideally have engaged with the startup for sometime to understand the business, and see how he can support the entrepreneur. Read in detail about the responsibilities here.
Common Fundraising Queries
What is Due Diligence and how long does this take?
LetsVenture has partners who conduct Financial and Legal Due Diligence for the Startups. Typically this happens simultaneously with the round being raised on the platform. The Due Diligence process could take about 4-8 weeks.
Common Fundraising Queries
Who does the Business Due Diligence?
The business due diligence is done by the Investors themselves. The onus is on the investors to understand the fundamentals of the business.
Common Fundraising Queries
How does LetsVenture make the paperwork process efficient for Investors and Startups?
LetsVenture will co-ordinate all the paperwork for the Startup Funding from commitments to closure through our C2C package. Investors and Founders are involved where necessary to make this a seamless and easy experience - Financial and legal due diligence: We provide seamless DD paperwork through a network of our reputed partners
Termsheet: We have standard termsheets for seed/angel round of funding. The standard termsheet works for most cases, it can be customized depending on the startup and the investor requirement.
Shareholder Agreement (SHA): Our lawyers will work with the Startup to draft the right SHA for you.
strong>Compliance documents :Our team vets documents and ensure documents that are compliant for the transaction
Common Fundraising Queries
How does LetsVenture comply with regulation on private placement under the companies Act, 2013 in India?
Owing to the restrictions prescribed by law, a Startup can't solicit investments from more than 200 investors at any given point in time. In light of these restrictions, we ensure that any Startup registered on the platform is not viewed by more than 200 Angels.
Common Fundraising Queries
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LETSVENTURE TECHNOLOGIES PVT LTD
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road,
Bangalore - 560 025
contact@letsventure.com
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/investor-rights-faq
TITLE: Investor Rights FAQ

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We have recently discovered that a group of individuals has created a fraudulent website,
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, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
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We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
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Investor rights
Here are the rights LetsVenture can get for you
1) Appointment of Board Representative / Observer
What does it mean?
Generally, the investors appoint a representative on the board of the company to keep an eye on business and strategic development as well as the management of the startup.
What are the challenges?
Board representation is given by founders to substantial shareholders who holds more than 10% shareholding.  LV’s investment in most of the startups is less than 2%.
For the investor on the platform, here’s what LV can do:
When our investments in a startup is more than 10%, we will negotiate for a board representative/observer. We can ask the lead investors or any other interested investor to take this opportunity to be on the board of the startup as an observer.
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In such a situation, LV shall approach the investors of that particular scheme to take their willingness to be appointed as board observer. In case of receiving multiple interest from investors, LV will choose the investors with the highest capital contribution.
2) Quorum of Board Meeting
What does it mean?
When an investor has a board representative, that board member becomes a mandatory member to form a quorum for all or certain business matters.
What are the challenges?
Founders consider this as a hurdle to continue business and delay in decision making.
As an investor on the platform, here’s what LV can do:
When LV’s participation is more than 10% in the cap table and we have a board representation, this right may be negotiated.
3) Voting right
What does it mean?
Shareholders normally get voting right in all special business activities. The company will call out EGM/AGM to discuss these items. Voting rights provided to the investors (in their capacity as shareholders) shall be in proportion to their shareholding.
What are the challenges?
There are no challenges in getting this right.
As an investor on the platform, here’s what LV can do:
LV gets this right. LV receives EGM and AGM notices and invites to participate in the shareholder meeting. The agenda list in the Notices are reviewed by LV and appropriate actions are taken based on discussion with founders, leads, and investors.
4) Reserved Items / Veto Right
What does it mean?
Reserved matters are the actions that the company, its directors and shareholders shall not do without the explicit approval by the investor or at least a certain proportion of specific persons. The decision is 'reserved' for certain people.
What are the challenges?
Founders consider this as a hurdle to conduct business and agree to give only for substantial shareholders.
As an investor on the platform, here’s what LV can do:
With the change in the startup ecosystem, this right is now being offered only to the lead investor of the round or investors with big ticket size. Founders feel that it is a business hurdle to manage too many investors for taking business decisions.
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When LV’s investment is more than 3%, we negotiate to have this right. When founders deny to offer this right, LV negotiates to receive notice and allow the company to proceed with the majority consent. Thereby LV gets an opportunity to know the major happenings in the company.
5) Information Rights
What does it mean?
Shareholders will get information pertaining to financial data /business update /statutory notices received /litigation info etc., /management change/major events etc., about the company on a periodical basis through this right. Shareholders also get visitation and inspection right through information right.
What are the challenges?
Founders consider this as an administrative inconvenience to share periodical financial update and business updates with every investor. They agree to share with substantial shareholders.
As an investor on the platform, here’s what LV can do:
Founders deny this right for small-ticket investors.
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Whatever be LV’s investment percentage, we try to get this right because we need financial information about the company to update our investors and to prepare the NAV as per SEBI mandate.
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When we don't get financials of the company, LV downloads the same from the MCA website by paying the nominal fee to assess and prepare a valuation report.
6) Participation in Future Fund Raise (Anti-dilution)
What does it mean?
Anti-dilution protection is triggered when new shares are issued by the company at a price which is lower than the price at which the shares were purchased by the existing investor. Essentially, it protects the investor from the dilution of equity stake due to down-round financing.
What are the challenges?
They agree to share with substantial shareholders, not with every investor.
As an investor on the platform, here’s what LV can do:
This right is now being offered only to the lead investor of the round or investors with big-ticket size.
‍
A 3% shareholding is the threshold to get this right in the industry. Since this protects our investment if the company raises down round, we give away certain other rights in negotiations to get this right.
7) Pre-emptive right
What does it mean?
Pre-emptive rights allow the shareholders to buy additional shares in any future issue of the company's common stock before the shares are offered to any other person.
What are the challenges?
There are no challenges in getting this right.
As an investor on the platform, here’s what LV can do:
This right is available to each existing shareholder as per the Companies Act and hence there is no challenge in getting it.
8) Right to tag or drag along
What does it mean?
Tag-along or co-sale rights are essentially the opposite of drag-along rights. Where tag-along rights give minority shareholders negotiating rights in the event of a sale, drag-along rights force the minority shareholders to accept whatever deal is negotiated by majority shareholders" This is an exit mechanism wherein , investors will be given Tag Along and Drag Along rights in the event that they are not provided a satisfactory exit by the founders and the startup."
What are the challenges?
There are no challenges in getting this right.
As an investor on the platform, here’s what LV can do:
A 2% and above is the threshold to have this right. We can negotiate to get these exit rights.
9) IPO participation
What does it mean?
This is part of the Exit right. Shareholders get the IPO participation full/partially during the IPO.
What are the challenges?
There are no challenges in getting this right.
As an investor on the platform, here’s what LV can do:
We get this right.
10) Liquidation Preference
What does it mean?
Liquidation Preference (LP) is the order in which the proceeds of the assets of a company are divided among its shareholders, and it is contingent on the happening of a pre-determined liquidation event. Investors may ask for participatory LP with a certain multiple to their investment (for example: 2X participatory LP). Founders normally negotiate for 1X non-participatory LPs.
What are the challenges?
Founders agree to share with substantial shareholders, not with every investor.
As an investor on the platform, here’s what LV can do:
With the change in the startup ecosystem this right is now being offered only to the lead investor of the round or investors with big-ticket size.
‍
We structure in such a way that we subscribe for CCPS securities which will have preference over the equity shares. While we participate in CCD and Safe notes, we negotiate hard to get this right by giving away certain rights.
11) Exit Rights
What does it mean?
Every investor, while making an investment in a company, is also keen to devise an Exit strategy that will provide the investor with an assured Exit from the company and a return on the made investment. Furthermore, from an investor’s perspective pre-deciding an Exit policy is important to provide for a smooth Exit from an unprofitable or non-performing investment. Usually, an Exit can be structured by following any one or more of the following options:
Initial Public Offering
Third-Party Sale
Buyback of Securities
Call Option
Put Option
What are the challenges?
There are no challenges in getting this right.
As an investor on the platform, here’s what LV can do:
Founders don’t offer Exit rights when the shareholding is less than 1 %. However, we negotiate to get this right.
12) Founder Lock-in (restriction on transfer of shares)
What does it mean?
Normally, the investors would insist on a lock-in period for a certain number of years (normally 3 years) on the shareholding of the founders. During this period, the founders will not be allowed to transfer or sell their shares to any third party.
What are the challenges?
Founders agree to share with substantial shareholders and but with every investor
As an investor on the platform, here’s what LV can do:
In recent times, we see the founders reducing the lock in period to 1 year or negotiating for a waiver. We give away this right to get anti-dilution and liquidation preference rights.
13) Right of First Refusal (ROFR) / Right of First Offer (ROFO)
What does it mean?
Right of First Offer (ROFO) or the Right of First Refusal (ROFR) allow the continuing shareholders an option to purchase the shares from the exiting investor/founder in order to consolidate their control over the company. Inclusion of either of these rights in the SHA serves dual benefits – first, it allows the continuing shareholder to maintain control over the entry of a new shareholder, and second, it addresses the liquidity concerns of the exiting investor.
What are the challenges?
There are no challenges in getting this right.
As an investor on the platform, here’s what LV can do:
Founders don’t offer Exit rights when the shareholding is less than 1 %. However, we negotiate to get this right.
14) Personal Liability
What does it mean?
Shareholders may ask for founders or promoters’ personal liability in SHA. The parties can opt for a suitable insurance scheme like the Directors and Officers (D&O) Liability Insurance.
What are the challenges?
Founders agree to share with substantial shareholders, not with every investor.
As an investor on the platform, here’s what LV can do:
Founder’s personal liability is offered only to substantial shareholders of 10% and above. LV insists on companies taking D&O insurances. However, startups taking D&O insurance are yet to happen in India.
15) Non-Solicitation / Non-Compete
What does it mean?
Shareholders may ask the promoters or founders not to start a similar business along with the startup or after their exit from the start up for certain period.
What are the challenges?
Founders agree to share with substantial shareholders, not with every investor.
As an investor on the platform, here’s what LV can do:
Generally, the SHA does not capture this. We put this as part of the reserved rights to have a check.
16) Indemnity
What does it mean?
Shareholders may ask for Indemnity (security or protection against a loss or other financial burden) on breach of reps and warrants made by the company/founder and willful misconduct and fraud.
What are the challenges?
Founders agree to share with substantial shareholders, not with every investor.
As an investor on the platform, here’s what LV can do:
Most of the companies agree to it. However, certain founders negotiate on the percentage of indemnity.
LETSVENTURE TECHNOLOGIES PVT LTD
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road,
Bangalore - 560 025
contact@letsventure.com
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How can I be an angel investor in India?
How much money do you need for angel investing?
How to find an angel investor for my startup?
How can NRI’s become angel investors?
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
FAQs: Equity funding on LetsVenture
How do I apply to raise funds via LetsVenture?
You can start registering your
startup here
and completing the startup profile. Be as detailed as possible to provide a well-rounded picture of your startup to angel investors on LetsVenture.
Do I need an incorporated entity to raise funds via LetsVenture?
Yes, it is mandatory for startups to be incorporated as a private limited company (as defined in the Companies Act, 2013) or be registered as a partnership firm (under Section 59 of the Partnership Act, 1932) or be a limited liability partnership (under the Limited Liability Partnership Act, 2008) in India.
Can a sole proprietorship/ Hindu Undivided Family (HUF) raise funds via LetsVenture?
No, the entity must be incorporated as a private limited company (as defined in the Companies Act, 2013) or registered as a partnership firm (registered under Section 59 of the Partnership Act, 1932) or a limited liability partnership (under the Limited Liability Partnership Act, 2008) in India.
Is my startup eligible to raise funds via LetsVenture?
Yes, as long as your business fulfills the criteria of being a startup.
However, an entity shall cease to be a startup if it falls under either of the following conditions:
Completed 10 years from the date of its incorporation/registration.
Turnover for any previous year exceeds Rs 100 Cr since incorporation.
The entity is formed by splitting up or reconstructing an existing business.
Do I need a DPIIT certificate for my startup to raise funds via LetsVenture?
No, it is not mandatory for startups to have a DPIIT certificate to raise funds via LetsVenture.
However, an entity will be disqualified from consideration if it falls under either of the following conditions:
Completed 10 years from the date of its incorporation/registration.
Turnover for any previous year exceeds Rs 100 Cr since incorporation.
The entity is formed by splitting up or reconstructing an existing business.
Can a startup based outside India raise funds via LetsVenture?
Yes, we consider offshore business for investments via the LetsVenture platform. Please note that the regulations regarding investments in an entity based outside India are dictated by SEBI and are subject to change.
For now, one must make sure the entity does not fulfill either of the conditions:
Completed 10 years from the date of its incorporation/registration.
Turnover for any previous year exceeds Rs 100 Cr since incorporation.
The entity is formed by splitting up or reconstructing an existing business.
‍
What documents do I need to register my startup for evaluation on LetsVenture?
You should be ready with the following documents to get your startup evaluated on LetsVenture:
Incorporation certificate
Memorandum of Association & Article of Association
Audited Financials as applicable
Any other documents as may be required by LVTPL
What amount of funding can startups raise on LetsVenture?
Startups can raise up to Rs 10 Crore from angel investors on LetsVenture.
What does the startup evaluation process involve?
There are four distinct steps or stages to evaluate every startup on LetsVenture.
They include
Startups sign up on the LetsVenture website.
LetsVenture’s startup sourcing and curation team evaluates the pitch deck. If the startup fits our investment thesis, the team will be invited to pitch.
LetsVenture’s Investment Committee will decide if and when the startup will be launched on our platform.
LetsVenture initiates the documentation process to prepare for the launch of the startup deal on LetsVenture.
What is the fee structure of LetsVenture?
LetsVenture charges a ‘Success Fee’ for the amount of funding a startup raises via LetsVenture and its network.
Does LetsVenture consider pre-revenue startups?
Yes, LetsVenture considers pre-revenue startups for funding on our platform.
What startups does LetsVenture not consider for investment?
As long as an entity qualifies as a startup, LetsVenture is open to evaluate for potential investment.
Why am I unable to apply for funding on LetsVenture?
LetsVenture’s tech-first platform is designed for all startups to register
here
.
However, if you are not able to do so, please write an email to us at
contact@letsventure.com
, and kindly share a screenshot of the error/issue that you are facing.
LETSVENTURE TECHNOLOGIES PVT LTD
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road,
Bangalore - 560 025
contact@letsventure.com
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/how-do-i-find-an-angel-investor-or-an-investor-for-my-startup

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
December 24, 2021
December 24, 2021
·
2
5
min Read
How do I find an angel investor or an investor for my startup?
By
Team LVX
Copied to Clipboard!
As an aspiring or new entrepreneur, you have built a minimum viable product, explored an idea or even managed to drive some traction towards the product you have built. Now you want to scale and to do so you want to raise funding. How does one go about the same?
Approaching investors may sound like an uphill task especially if you are a first-time entrepreneur and approaching the right investors could be even more challenging especially given the fact the investor ecosystem has thousands of investors each with their own set of skills. Here are some steps you could take to while finding the right investor
‍
Look for value-added capital vs just capital
Startup investing is commoditised. The massive influx of capital and opportunities in India’s startup ecosystem has led to a surge in investors willing to invest in startups. Traditionally new founders raised capital from Friends and Family first. Now new founders are increasingly raising from Friends, Family and other Founders.
In an increasingly competitive startup ecosystem, look for investors who possess the relevant domain expertise you are looking for alongside capital. If you are building a SaaS company, look for investors who are former or current SaaS founders or investors. The same goes for any other domain you might be building for - D2C, Fintech, Agritech and more.
Founders or investors with domain expertise not only will be able to assist you with funding but also serve as a sounding board in your journey.
Do your research
Before you approach investors research and study about them on social media, news articles, blogs, listen to podcasts etc. We live in a world where information asymmetry no longer exists hence your research will tell you about their investment thesis, the kind of founders they work with, their past investment record, their personality and more. This will also help you to narrow down your pitch and tailor your pitch deck accordingly.
Do away with the spray and pray strategy
Investors are extremely busy and receive dozens of pitches every day. Most angel investors also hold positions at large companies hence they are juggling between roles of an angel investor and a full-time employee.
If you are cold calling, emailing or even bombarding them on social media to dozens of investors at a time, then your chances of receiving the desired response from them would be minimal. Be extremely strategic and focused on who you want to approach and why are you pitching to them. Use your research to craft a short, crisp and relevant “elevator pitch”.
Establish your reason to exist, a reason to win & why you are pitching to them?
Articulating your purpose and messaging in why you will win in the domain and why you exist to solve the problem better than your competitors will help you stand out from the rest.
Bring out the problem you are trying to solve succinctly without any jargon. Put yourself in the shoes of an investor. They are busy individuals who get flooded with pitches all day. Hence at most, you will only have a few seconds to catch their attention.
Having done your research, communicate honestly why you are pitching to a particular investor. Investors really appreciate it when you have done your due diligence about them and are able to understand their approach even before you speak to them.
We hope these tips will help you successfully pitch and garner interest from investors.
Keen to raise your first round from India’s largest early-stage investor & kickstart your entrepreneurial journey? To learn more about the same, visit us at:
https://lvxventure.com/
By
Team LVX
Entrepreneurship
Startups
Angel Investors
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Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
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@2025 - All Rights Reserved
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Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/how-can-nris-become-angel-investors
TITLE: All the provisions and regulations NRI's need to know about startup investing in India.

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
December 27, 2021
December 27, 2021
·
7
5
min Read
How can NRI’s become angel investors?
By
Team LVX
Copied to Clipboard!
The booming startup ecosystem in India has led to the birth of over 40 unicorns in 2021 alone positioning India as the epicentre of the world’s startup ecosystem and one of the fastest growing markets for the same. This has attracted a lot of interest from investors globally especially aspiring NRI investors. Investing in India’s private markets can seem complex owing to the multitude of regulations governing this domain.
For NRI’s keen to participate in India’s startup revolution here are the rules and regulations to keep in mind.
NRIs and foreign nationals are permitted to invest in an Indian Company in accordance with the existing Foreign Direct Investment Policy of India.
To startuo investing, the investment amount can be remitted by the NRI from the bank account maintained in the country of residence or the NRO/NRE/FCNR accounts maintained in India.
NRI’s can invest in any sector for startups and there is no restriction on the same.
Yes.
NRI’s can invest in shares/convertible debentures of an Indian company through:
A remittance from its bank account outside India (“Foreign Bank Account”)
A remittance from its NRE/FCNR(B) Accounts
Investment into an Indian company from a person resident outside India (including NRIs) will only be considered as FDI, if the investment is made into the following instruments (collectively FDI Instruments):
Equity shares
Fully and mandatorily convertible preference shares
Fully and mandatorily convertible debentures
The price at which the FDI Instruments can be issued to NRIs shall not be less than the following (Pricing Guidelines):
The price worked out in accordance with the SEBI guidelines, as applicable, where the shares of the company is listed on any recognised stock exchange in India
The fair valuation of shares done by a SEBI registered Category - I Merchant Banker or a Chartered Accountant as per the discounted free cash flow method (DCF Valuation), where the shares of the company is not listed on any recognised stock exchange in India.
The price as applicable to transfer of shares from resident to non-resident as per the pricing guidelines laid down by RBI from time to time, where the issue of shares is on preferential allotment.
However, when NRIs subscribe to the Memorandum of Association of an Indian company as its initial subscriber, then such investments may be made at face value.
However there are restrictions in terms of convertible instruments issues to NRI’s. The FDI policy provides that the price/ conversion formula of FDI Instruments should be determined upfront at the time of issue of the instruments. The price at the time of conversion should not in any case be lower than the fair value worked out, at the time of issuance of such instruments, in accordance with the extant FEMA regulations i.e. the Discounted Cash Flow Method (DCF) of valuation for the unlisted companies and valuation in terms of SEBI (Issue of Capital and Disclosure Requirements) Regulations, for listed companies.
‍
By
Team LVX
Entrepreneurship
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Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
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LVX start
LVX grow
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For Investors
For Founders
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@2025 - All Rights Reserved
Terms of Use
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Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs-old
TITLE: Blogs

Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
Read More
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
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How To Evaluate a Tech Startup IPO
As India is emerging from a gut-wrenching second wave of the Covid-19 pandemic,the optimistic financial markets point to a hope of growth post-pandemic. Linkedto this is the expected flurry of tech startup IPOs in 2021 in India
July 1, 2025
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How family offices are strengthening the Indian startup ecosystem with investments
Family offices are an idea whose time has come. Several factors have led to their increase, both in terms of absolute numbers and the scope of activities carried on by them, over the last few years.
July 1, 2025
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These are the factors the Reddy Family Office looks for when investing in a startup
The Reddy Family Office, belonging to the Reddys of GVK, began investing in startups as an asset class through their Reddy Futures Fund in 2015.
July 1, 2025
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We back non-linear growth businesses with really strong entrepreneurs: Sohil Chand
Sohil Chand is the Chief Investment Officer of LC Nueva AIF* and principal at Yukti Securities, the investment office of the Chand Family that was established in 1997.
July 1, 2025
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Find out Sunil Kant Munjal’s one question for startup founders here.
Sunil Kant Munjal is one of the founder promoters of the Hero Group, India’s premier automotive manufacturing group that has evolved from being the world’s largest bicycle-maker to the largest two-wheeler maker. He is now the Chairman ofHero Enterprise, with interests in insurance distribution
July 1, 2025
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Jamshed Jeejeebhoy on why family offices need to invest in new-generation companies
With a family legacy of land ownership and philanthropy, the Jeejeebhoys have helped build Mumbai into what it is today. With India entering a new phase in its history, the family business group is now trying to do their part by contributing long term capital to new age businesses whilst keeping the foundations built on integrity, sustainability and giving back to society intact.
July 1, 2025
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Indian family offices need a concrete plan for private market investments: Sudhir Kapadia
2021 was an exceptional year for the startup space. With people and businesses starting to bounce back after the pandemic, the year opened doors to new avenues of business, and we saw a meteoric rise in investments and the success of startups and tech companies.
July 1, 2025
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SaaS: The sunrise sector creating global companies from India
Once upon a time Software was eating the world, now Software-as-a-Service (SaaS) is eating Software! Are you at the table?
July 1, 2025
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How the Greatest Investors Win in Market and Life: Lessons from William Green
Calling yourself an ‘investor’ is fashionable today. And if you’re a Value Investor, you’re in vogue. There are hundreds of books on investing which give you quite a few strategies to emulate.
July 1, 2025
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The Great Resignation & The Rise in HR Tech
If there is one thing that the Coronavirus pandemic has established among the global workforce, it is a gigantic change in priorities.
July 1, 2025
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The Human in the Process
When one starts a business, a founder’s first thoughts are: how do I acquire customers, how do I service them and scale, how do I get the right business and tech team together, how do I start generating revenues.
July 1, 2025
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Sky is not the limit : The Space-tech sector story writes itself in India
In April 2001, Dennis Tito, an American engineer, became the first ‘Space Tourist’ when he flew to the International Space Station (ISS) aboard Russia’s Soyuz spaceship.
July 1, 2025
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Blockchain is the present. It is also the future.
It was only in 2018 that Warren Buffet – probably the most veteran investor today – called Bitcoin (the first cryptocurrency) “rat poison” on a television chat. At the time, his statement created a storm in the Blockchain world and even caused a dip in the value of Bitcoin.
July 1, 2025
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My job is asking all the right questions, not having all the answers: Umang Bedi
They say that we are what we repeatedly do; excellence is a habit, not an act. I see that dedication for excellence in very few people – those who have conviction in their ambition and are ready to give it their 100%. Such individuals almost can’t help but be on the go
July 1, 2025
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The importance of being earnest
You may have heard of the Rubber Band Effect, which refers to market volatility. Just like how a rubber band stretched and then released comes back to its original form, markets can also stretch and shrink. The funding dry-up in the private market over the last few weeks is an instance of this theory
July 1, 2025
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Sitashwa Srivastava on the secrets of building a startup (and knowing when to kill a startup)
Welcome to the second edition of The Bellwether Club – trica’s interview series with India’s most prominent entrepreneurs and investors, to uncover the real stories behind their success. Our guest in this chapter is Sitashwa Srivastava, co-founder and Co-CEO of global investment platform Stockal.
July 1, 2025
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Logistics-tech marches ahead, despite bumps and hurdles
One of the biggest news to come from the Indian startup ecosystem so far this year is the IPO of Delhivery, the Delhi-based logistics-tech startup founded in 2011.
July 1, 2025
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Anything that grows too fast is in danger: Sid Talwar
For the third edition of The Bellwether Club – trica’s interview series with India’s most prominent startup founders and investors – I’m delighted to introduce our guest: Sid Talwar, Co-founder and Partner at VC firm Lightbox Ventures.
July 1, 2025
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Investing in startups is the right CSR: Ullas Kamath
Ullas Kamath, former Joint Managing Director of Jyothy Labs, is one of the few Indian private market investors who have seen the evolution of the country’s startup ecosystem since its inception.
July 1, 2025
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Are we green ‘shooting’?
In the popular American sitcom Parks and Recreation (2009-2015), Ron Swanson – a government employee and staunch capitalist, portrayed by Nick Offerman – opposes his colleague Leslie Knope’s effort to bail out the ‘Pawnee Video Dome’ which was going out of business.
July 1, 2025
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You need Capital, or Connections, or Competence to be an Entrepreneur : Suchita Salwan
For the fourth edition of The Bellwether Club – trica’s interview series with India’s most prominent startup founders and investors – our guest is Suchita Salwan, founder and CEO of discovery-led-commerce startup Little Black Book (LBB).
July 1, 2025
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What do investors want from private markets? Find out here.
What do investors want from private markets? Honestly, it is not rocket science – returns! But the definition of “returns” varies from investor to investor, especially family offices and VCs.
June 25, 2025
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You need Capital, or Connections, or Competence to be an Entrepreneur : Suchita Salwan
For the fourth edition of The Bellwether Club – trica’s interview series with India’s most prominent startup founders and investors – our guest is Suchita Salwan, founder and CEO of discovery-led-commerce startup Little Black Book (LBB).
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Why Indian Startups Need Family Offices as Investors
An Economist with a PhD in “Borrowing and Lending Behavior of Households: Impact of Loan Waiver Program in India” and a post-graduate diploma in business studies from Harvard University, Aarti “accidentally” found herself in the investment space. She is also an active angel investor now. Speaking to trica’s Syna Dehnugara over a Zoom call recently, she shared her thoughts on investing in Indian private markets.
June 25, 2025
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SaaS Growing: In Good Times & Bad
The global SaaS market is estimated to reach $381.21 billion at a CAGR of 17.3% by 2030 as per a report by Market Research Future (MRFR) in October 2022. The Indian SaaS market is expected to account for 7-10% of the global SaaS market, from 2-4% at present, according to a recent EY-CII Research Report.
June 24, 2025
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Working 24/7 is not the healthiest; but it’s important to know what it looks like: Ashray Malhotra
I had not met Ashray before this interview. I was expecting a typical IIT-ian startup founder – smart, ambitious, and determined. Ashray is all this, and comes with a bonus trait; he is more down to earth than you would expect a 27-year-old, who is already at his second entrepreneurial venture, to be. He has been part of multiple startup accelerator programs and Rephrase.ai has raised about $10.6 million in Series A funding.
June 24, 2025
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India’s Midas touch in online jewelry
The COVID-19 impact on businesses had not been kind to the sector. But the bad phase has passed, it seems. In fact, reports suggest that India’s gold demand surpassed pre-pandemic levels. According to a report by Maximize Market Research, India’s gem and jewellery market, pegged at $25.30 Billion in 2020, is expected to grow at a CAGR of 21.35% to reach $98.04 billion by 2027.
June 24, 2025
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Edtech is not just about learning
Edtech unicorn BYJU’s has been in the news for a lot of unpleasant developments lately. Despite its reported fundraise at a flat valuation of $22 billion, the 12-year-old company had suffered a loss of Rs.4564.38 crore in their last reported numbers. But let’s not assume this as a blow to the edtech sector at large.
June 24, 2025
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To AI or not to AI?
In the offline world, ‘group owners’ of such funds get a group of people together, collect a specific amount of money from all of them, conduct an auction, and disperse the money among them. Coming from a tech background, Manuraj was curious to bring this system online.
June 24, 2025
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What’s for lunch?
Did you know that Delhi’s iconic food joint Karim’s which is most popular for its Mughal delicacies was established in the mid-19th century by Haji Karimuddin, son of Mohammed Aziz, a cook in the royal court of the Mughal Emperor Bahadur Shah Zafar. This dine-in and takeaway continues to thrive in Delhi’s Khan Market – one of the most expensive real estate parcels in the world.
June 24, 2025
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Where are the world’s rich investing?
While family offices in the past have been inclined towards the private markets and low-risk assets, the trends seem to be changing. The wealth making opportunities along with the technological disruption could be one of the reasons behind the shift.
June 24, 2025
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Mirror, Mirror on the wall, who’s the fairest of them all?
BPC such as skin and hair treatments have traditionally involved a trip to salons or parlours which is not only time-consuming but also expensive to be done on a regular basis. Moreover, COVID-19 led restrictions further pushed beauty and personal care to reach inside our homes.
June 24, 2025
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Earth is our only home
There is no better time than now to take immediate action towards mending the damage. Perhaps this explains the increasing focus from private market investors on climate-focused innovations.
June 24, 2025
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Charging it up
In India too, Gurugram-based electric vehicle ride-hailing startup BluSmart has taken a similar full-stack approach where it focuses on building their entire ecosystem, including the charging infrastructure for their electric taxis.
June 24, 2025
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Investment trends under strategic shift
LP’s across the world believe that 2024 will prove to be a strong year for Asian private equity, according to Coller Capital’s latest Global Private Equity Barometer, Summer 2023. The report studied responses from 110 private equity investors based in North America, Europe, and the Asia-Pacific region (including the Middle East).
June 24, 2025
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What’s in your shopping cart today?
Digital commerce or e-commerce has made its way into our daily lives. While the segment has been around for a long time, it was a ‘good-to-have’ option. However, COVID-19 led restrictions made it an essential for all of us. From getting groceries, medicines, apparel, food, electronics, to booking tickets, everything got enabled through e-commerce.
June 23, 2025
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Journey or destination: What do you prefer?
For growth-stage investors, there could be a similar dilemma. While making the next investment, many must have struggled over deciding whether to invest in an existing market leader or a growing brand that is looking to disrupt the existing market with its innovative solutions.
June 23, 2025
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Where patience meets prosperity
India has been working relentlessly towards achieving the 2030 sustainable development goals (SDGs) however, data from Impact Investment Council (IIC) reveals that the country needs to spend approximately $170 billion annually to support the SDGs by 2030.
June 23, 2025
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India’s petcare industry is a market to chew on
Around the world, couples are happily choosing to parent dogs, cats, and other pets – to an extent that prompted Pope Francis to publicly call “having dogs and cats that take the place of (human) children” a form of selfishness.
June 23, 2025
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Your package has arrived!
Remember the smile, the Amul girl brought on our faces while opening a new block of butter? Or the reassuring sense of safety when pouring milk from a secure tetra pack? Packaging doesn’t just showcase a product but also reflects care and quality. It shows the brand’s commitment to preserving products and ensuring they reach us intact.
June 23, 2025
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A market for that which is Instagrammable
India has the world’s third-highest online shopping population and D2C (or digital-first) players are delivering on the market promise by leveraging the strong internet infrastructure to directly reach customers, without traditional intermediaries.
June 23, 2025
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Where healthcare and wealthcare meet!
In India, healthtech segment saw an influx of investments and growth during the COVID-19 period, however the funding plummeted 55% year-on-year to $1.4 billion in 2022, according to Tracxn data. The dip in the funding was mainly due to 75% decline in late-stage investments and 52% decline in seed investments.
June 23, 2025
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Be ready when everybody is sitting on the sidelines: Jai Rupani
‍At LetsIgnite 2023, India’s largest conclave for startup investors, Mr. Rupani was part of a panel discussion on the young titans of family offices in India. Here’s an excerpt from a panel discussion.
June 23, 2025
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VCs on raising from Indian LPs
What does a VC fundraising strategy look like? Hear from fund founders and managers as they take us through the journey of pooling capital from family offices, pension and endowment funds, institutional investors, and other LPs.
June 20, 2025
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Rishabh Mariwala on Sharrp Ventures’ road to become the best consumer investor in the country
With a passion for innovative product formulations and deep consumer insight, he founded the luxury consumer brand Soap Opera in 2010 and went on to introduce a range of luxury skincare product PureSense in 2016. While working on PureSense, Rishabh founded Sharrp Ventures, the Mariwala Family Office.
June 20, 2025
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Diversification a key aspect of investing in private markets: Adrija Agarwal
She holds a bachelor’s in bioengineering from Cornell University, a master’s in management from London Business School, and an MBA from Kellogg Business School.
June 20, 2025
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Ankit Kedia on building the Rs 200 Cr fund Capital-A
He holds a bachelor’s degree in food marketing from Western Michigan University and completed a post-graduation degree from SP Jain Institute of Management and Research in Mumbai.
June 20, 2025
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Hope is not a strategy, businesses need to make tough decisions and move on
The decline in startup funding in 2023 to a five-year low figure of $7 Bn as compared to $25 Bn in 2022 (Source: Tracxn) has been the cause of frantic calibration in the startup ecosystem. We spoke to Rajeev Kalambi, General Partner, Cactus Venture Partners, to catch the pulse of the startup ecosystem in India and what to expect in 2024.
June 20, 2025
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Not fair to write off 2024
As startup founders and investors settle in a realistic market condition, all stakeholders in the ecosystem seem to be waiting in the wings to understand what the future holds. We spoke to Siddarth Pai, Founding Partner, 3One4 Capital, to catch the pulse of the startup ecosystem in India and what to expect in 2024.
June 20, 2025
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Exits are more real and predictable than ever before
Founders have settled in the reality of building businesses. Sanjay Swamy, Managing Partner, Prime Venture Partners, believes all startups in the ecosystem today fit in four distinct categories and that there’s a promising path to liquidity in India.
June 20, 2025
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Blogs Serious business in secondary market
Experts forecast 2024 as a record year, with secondary transactions touching $150 B. Last year, global secondary transactions reached $112B, the second highest figure after $132 B in 2021, according to Jefferies report on the global secondary market.
June 20, 2025
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Fintech: The evergreen sector on every investor’s mind
Fintech’s first identity is the QR code – at least for the common Indian who finds it everyday in their local kirana store, on roadside carts stacked with socks and dreamcatchers on display, or even stuck on the chest of their idol in temples to make daily offerings or donations. In fact, the natural reflex now is to scan and pay, not to take out the wallet, pay with cash, and wait for the change.
June 20, 2025
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The sound of India’s entertainment market
India consumed 17.4 EB of mobile internet data in 2023. That is 174 trillion GB or more than 17 million TB worth of content transmitted throughout the year as we scrolled through social media reels, binge-watched the latest shows, or perhaps played a couple rounds of World of Warcraft to unwind after a long week.
June 20, 2025
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Why SpaceTech Is no Longer “Too Early” for Angel Investing
India's space economy is projected to reach USD 13 billion by 2025, driven by increasing private sector involvement and favorable governmental policies.
April 7, 2025
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The Fund Manager’s Playbook: Building & Managing an Early-Stage Fund
leading fund managers shared their insights and some hard-hitting truths on the art and science of building an early-stage fund
March 25, 2025
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How AI is Transforming Industries and Redefining Success
March 18, 2025
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How RevFin Electrified Its Growth: A Debt Funding Success Story with LVX
October 23, 2024
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min read
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Key Milestones Investors Want at Every Stage of Startup Fundraising
October 17, 2024
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min read
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Revenue-Based Financing: LVX's Role in Transforming Indian Startup Growth
October 17, 2024
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Understanding Non-Dilutive Funding: A Smart Approach to Debt Funding for Startups
Dive into the world of non-dilutive funding, a smart financing option that helps startups secure capital without giving up equity. Learn how maintaining ownership can benefit your startup through real-world examples like Doqfy's success story. Understand the advantages of debt financing, the strategic considerations involved, and how it compares to equity financing.
August 30, 2024
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The Future of Debt Funding: Trends and Innovations in Startup Investment 2024
August 30, 2024
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New ways to track your portfolio startups and invest strategically on LVX
The revamped dashboard provides transparent portfolio details at both holistic and granular levels.
May 20, 2024
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The game of entrepreneurship is changing in India: Sharad Sharma
FoundersFirst third edition: Sharad Sharma calls on the need for a robust research and development ecosystem to empower deeply innovative startups in India.
June 12, 2024
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When the space is your oyster
Agnikul Cosmos Founding Advisor Satyanarayanan Chakravarthy has also founded The ePlane Company, a LVX portfolio startup that is making flying taxis a reality.
May 31, 2024
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Funding Fridays: Decoding debt funding for startups and emerging businesses
A closer look at the power of debt to efficiently leverage debt funding as a tool.
May 28, 2024
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[Portfolio Watch] Surging fundraising activity, strategic AI acquisitions, eyeing the public market, and more
In Portfolio Watch, LVX takes a closer look at the winning activities and milestones in our portfolio.
May 27, 2024
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How to prepare for debt funding: The definitive checklist for startups
Everything you need to know when seeking debt funding.
May 9, 2024
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min read
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Insights on LV Debt and our commitment to make fundraising easy and transparent
Founders must understand these nuances of debt before taking one.
May 1, 2024
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What is the difference between equity and debt funding for startups and emerging businesses?
Raising capital is a big decision for any business. Make sure you know the ins and outs of funding options, including debt and equity, before starting your fundraising process.
April 30, 2024
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Five instances when debt is a good funding choice for startups
With a good strategy in place, debt can be a powerful tool for growth. Explore five scenarios where debt can boost business.
April 17, 2024
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LVX AIF Information
LVX today has a Cat-1 Angel AIF license, approved in 2018. We have close to 4.5k investors who have invested across 900 schemes. As we were the early pioneers of the AIF, we had created the PPM with certain cost structures in mind.
February 21, 2024
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The importance of debt in a changing startup funding environment
Alternative forms of funding like debt as well as a combination of debt and equity are likely to become a strong funding instrument in the coming years for emerging businesses.
February 8, 2024
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Perks of running LVX is front-seat view of the ecosystem
Our vision remains intact: To ensure that investors (angels, UHNIs and family offices) have access to the best entrepreneurs and to make fundraising and liquidity easy and transparent for founders.
January 23, 2024
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The Great Metamorphosis: LVX’s Private Market Investing Outlook, Insights & Projections 2023-24
From our qualitative research and interviews with leading VCs and investors, the report outlines 10 key trends that point to a maturing startup ecosystem.
January 23, 2024
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Dive deep into the Angel Tax and its crippling impact on Indian startups
How does the angel tax and the valuation methods prescribed under it affect startups operating in a highly unpredictable market? Find out more.
December 8, 2023
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min read
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Rise of founders as angels and what they do better
November 27, 2023
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min read
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A deep dive into building and scaling a company with equidebt at LetsIgnite 2023
November 27, 2023
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min read
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Power law's ability to make investors lazy and other insights on building a successful portfolio at LetsIgnite 2023
November 27, 2023
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Building a foundation of trust, the board’s fiduciary responsibility, and other top takeaways on navigating startup governance
Delve into the many facets of startup governance with Quotient Partner Kanika Agarrwal, Tracxn Co-founder and CEO Neha Singh, Aulerth Founder and CEO Vivek Ramabhadran, Aeka Advisors Partner Abhishek Goenka.
November 22, 2023
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Inside the minds of young titans of family offices and their approach to startup investment
Take a closer look at how and why family offices are allocating capital to private markets in a candid conversation with leaders from four family offices at LetsIgnite 2023.
November 9, 2023
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LetsIgnite 2023: Recognising ‘equidebt’ as a funding instrument, an honest decoding of angel tax, LIVE startup pitches, and more
Here’s a quick look at the action-packed day at LetsIgnite 2023, which brought together close to 250 investors to discuss the nuances of startup investing.
October 16, 2023
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Four reasons why you should attend LetsIgnite 2023
We are pleased to announce the ninth edition of our flagship event LetsIgnite, India’s largest conclave for startup investors. Here are four reasons why you should not miss LetsIgnite 2023.
September 12, 2023
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[Portfolio Watch] GIVA closes Rs 200 Cr in Series B, actor Parineeti Chopra invests in Clensta, and more
An investor is no longer just a suit-clad professional. They could very well be your next-door neighbor, or as we’ve seen, your landlord or a celebrity customer.
August 14, 2023
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LVX partners with HSBC to enable startups build sustainable businesses
Shanti Mohan, Co-founder and CEO, LVX, advised founders on the need to be self-aware about how one is building their company and the intent behind their actions.
August 4, 2023
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Three reasons to invest in an early-stage startup
One in every three deals in the Indian startup ecosystem takes place on LVX. Join our investor community to discover the most promising early-stage startups.
July 31, 2023
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, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
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We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
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. Please help us spread awareness and prevent others from falling victim to this scam.
May 21, 2024
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From primetime to the headlines, here are the newsmakers the world is talking about.
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BHIVE's fintech investment platform for HNIs hits monthly revenue of $1million; opens fresh round of funding
While AngelList and LetsVenture does a syndication deal that allows HNIs to invest in startups and alternatives, BHIVE is a similar platform, where instead of startups, you get to invest in alternative assets like Commercial Real Estate (CRE), Revenue Based Financing (RBF) and international real estate.
January 24, 2022
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Alert:
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Does Not Belong to LetsVenture
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, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
Blogs
News
Videos
Podcasts
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Videos
The best of learnings from the best of entrepreneurs, investors and operators.
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Blogs
AMA Insights: Vivek Khare on How to Spot Winning Startups
October 1, 2025
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January 18, 2022
·
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3
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Webinar
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================================================================================
URL: https://lvxventures.com/private-market-investing-report
TITLE: LetsVenture’s Private Market Investing Outlook: Insights and Projections

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We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
The Great
Metamorphosis
Uncover the big, broad picture of the Indian startup ecosystem
A hard reset and the evolution of founders and startups
Analysis of investment trends and all kinds of capital: Smart, experimental, and patient
LPs equation with India in uncertain global economy
All the early signals of change and emerging trends captured
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in touch
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Decoding Indian startup ecosystem with data and insights
Markets mature
The Indian startup ecosystem likely to hit an inflection point in 2025
Strong belief in India story
LP sentiment towards India is at an all-time high
FOMO investing recedes
Investors learn to build their own conviction
Early-stage deals
Less frequent but rich funding rounds to surface
IPO green shoots
More startups to go public in 2024
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Discover 10 ecosystem trends of 2023-24
Indian startup in numbers
Equity funding in Indian startups over the years
Top cities funded in 2023
Top-funded sectors in 2023
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Raw and real insights
From India’s leading platform for startup investing and the most consistently active investor
“The timing for India, the negative sentiment on China, and the liquidity in the domestic market -- these three are going to be the forces for capital to come to India.”
Sanjay Swamy
Managing Partner, Prime Venture Partners
“If you ask anyone about India's growth story, I think everyone will have the same answer: The next 10 years belongs to India – very few people think otherwise.”
Sushma Kaushik
Early-Growth Investor
“The market dynamics also suggest a departure from the fear of missing out (FOMO) with each venture capitalist developing their own convictions.”
Sarita Raichura
Vice President, Acceleration & Strategic Initiatives, Blume Ventures
“The quality of entrepreneurs keeps going up and the bar for fundraising will become even higher.”
Mohan Kumar
Managing Partner, Avatar Ventures
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From the founder’s desk
“The past year was not easy by any means for founders, investors, or anyone in the ecosystem. However, I would still call it a good year for the ecosystem because it pushed us all to move away from the norm and value the toil it takes to build a business.”
Shanti Mohan
Founder and CEO, LetsVenture and trica
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URL: https://lvxventures.com/blog-tag/startups
TITLE: LVXVentures

Startups
Startups
AMA Insights: Vivek Khare on How to Spot Winning Startups
“This is one asset class where your principal can get wiped off. It should never be more than 5 percent of your overall portfolio. But if you’re lucky, that 5 percent can take your wealth to 200–400 percent,” he shared during the LVInsights Ask Me Anything (AMA) session.
October 1, 2025
·
5
4
min read
Read More
Startups
Debt Funding
Is Your Startup Ready for Debt Funding? Here’s a Checklist
Unlike equity, debt financing allows you to raise capital while keeping your cap table intact. Whether through a business loan or a line of credit, debt can provide the liquidity your company needs to scale, meet working capital requirements, or seize short-term opportunities—without diluting your stake.
September 19, 2025
·
4
4
min read
Read More
LV Debt
Startups
LVX Debt: Rethinking Non-Dilutive Capital for Startups
As a founder, I strongly believe that founders should focus on building businesses and meeting customers, not getting caught up in the complexities of capital. That’s why we built LVX Debt—to give founders transparent, reliable, and founder-first access to non-dilutive capital.
September 17, 2025
·
5
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min read
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Startups
India’s Space Economy: From ‘Too Early’ to Take-Off
Recent landmark policy changes, including the Indian Space Policy 2023, and the creation of IN-SPACe, have provided the framework for private innovation, commercialization, and global competitiveness.
September 5, 2025
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Startups
Startup Investors
A Simple Guide for NRIs to Invest in Indian Startups
Yes, absolutely. NRIs and foreign nationals are allowed to invest in Indian companies under the Foreign Direct Investment (FDI) policy. For most sectors, you don’t even need prior approval—you can invest directly.
September 1, 2025
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Private Market Investment
SaaS
Startups
investments
SaaS Growing: In Good Times & Bad
The global SaaS market is estimated to reach $381.21 billion at a CAGR of 17.3% by 2030 as per a report by Market Research Future (MRFR) in October 2022. The Indian SaaS market is expected to account for 7-10% of the global SaaS market, from 2-4% at present, according to a recent EY-CII Research Report.
June 24, 2025
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Latest Blogs
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4
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How to get started on LetsVenture as an investor
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Webinar
Session 9 - Face of the New Indian Angel | LetsIgnite 2021
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4
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Session 8 - What founders want from their investors? | Sachin Jaiswal | Niki.ai | LetsIgnite2021
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4
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Session 6 - ESOPs: Let's Get Practical | Founders First 2021
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4
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Tweets
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LETSVENTURE TECHNOLOGIES PVT LTD
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road,
Bangalore - 560 025
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blog-tag/debt-funding
TITLE: LVXVentures

Debt Funding
Startups
Debt Funding
Is Your Startup Ready for Debt Funding? Here’s a Checklist
Unlike equity, debt financing allows you to raise capital while keeping your cap table intact. Whether through a business loan or a line of credit, debt can provide the liquidity your company needs to scale, meet working capital requirements, or seize short-term opportunities—without diluting your stake.
September 19, 2025
·
4
4
min read
Read More
Debt Funding
Fintech startup
Alternative financing
How RevFin Electrified Its Growth: A Debt Funding Success Story with LVX
October 23, 2024
·
4
min read
Read More
Revenue-based financing
Alternative financing
Debt Funding
Revenue-Based Financing: LVX's Role in Transforming Indian Startup Growth
October 17, 2024
·
4
min read
Read More
1
Latest Blogs
AMA Insights: Vivek Khare on How to Spot Winning Startups
October 1, 2025
·
4
5
min read
Is Your Startup Ready for Debt Funding? Here’s a Checklist
September 19, 2025
·
4
4
min read
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September 18, 2025
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4
5
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News
BHIVE's fintech investment platform for HNIs hits monthly revenue of $1million; opens fresh round of funding
January 24, 2022
·
4
8
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January 18, 2022
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4
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4
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min read
How to get started on LetsVenture as an investor
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·
4
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min read
Webinar
Session 9 - Face of the New Indian Angel | LetsIgnite 2021
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·
4
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min read
Session 8 - What founders want from their investors? | Sachin Jaiswal | Niki.ai | LetsIgnite2021
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·
4
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Session 6 - ESOPs: Let's Get Practical | Founders First 2021
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4
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Tweets
Tweets by letsventurein
LETSVENTURE TECHNOLOGIES PVT LTD
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road,
Bangalore - 560 025
contact@letsventure.com
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Contact Us
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How much money do you need for angel investing?
How to find an angel investor for my startup?
How can NRI’s become angel investors?
Subscribe to our Newsletters
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/lvx-debt-rethinking-non-dilutive-capital-for-startups
TITLE: LVX Debt: Rethinking Non-Dilutive Capital for Startups

Angel investing in India just changed: what founders and investors must know.
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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
September 17, 2025
September 17, 2025
·
5
5
min Read
LVX Debt: Rethinking Non-Dilutive Capital for Startups
By
Team LVX
Copied to Clipboard!
The last couple of years have been tough for the startup ecosystem. At
LVX
, we’ve always believed that while there needs to be an integrated solution across equity and debt, the two categories are fundamentally different. They require different evaluation criteria, skillsets, and mindsets.
As a founder, I strongly believe that founders should focus on building businesses and meeting customers, not getting caught up in the complexities of capital. That’s why we built
LVX Debt
—to give founders transparent, reliable, and founder-first access to non-dilutive capital.
The Momentum So Far
The traction has surprised even us. We’ve already disbursed
₹10+ Cr in non-dilutive capital
and are scaling rapidly. Despite multiple players in the market, the space still lacks transparency and structured support for founders.
But while demand is strong, one challenge persists—many founders don’t yet fully understand how to plan debt so it creates long-term value. Rejections remain high because we follow stringent credit criteria, and that’s for a reason: debt, when misused, can erode the very IP and enterprise value you’ve built.
Key Insights for Founders
1. Plan your runway better
Too often, founders approach us when they have only 2–3 months of runway left. The ideal time is when you still have
8–9 months of runway
. Taking debt under runway pressure is the riskiest move—it could compromise your business and IP if you default.
2. Build financial discipline
Delayed vendor payments, poor CIBIL scores, or even being a day late impacts your profile. It raises borrowing costs and reduces flexibility. Make sure your
CFO monitors credit health continuously
.
3. Don’t over-leverage
Cycling one debt to pay off another is poor planning. Over-leverage will catch up sooner than you expect, and lenders will spot it quickly.
Why LVX Debt Exists
Founders often struggle with the same dilemma:
how do I fuel growth without diluting equity?
Traditional lenders underserve startups, while equity investors demand dilution, control, and long timelines. LVX Debt bridges this gap with a tech-enabled platform that offers debt solutions designed for startups—across stages, sectors, and use cases.
Our mission is simple: empower founders with the right capital at the right time, without friction.
What
LVX Debt
Offers
We provide a suite of flexible debt instruments, customized to your growth stage and business model:
Revenue-Based Financing
– Capital linked to your revenue projections, designed for fast-scaling companies.
Working Capital
– Short-term funding to power daily operations and expansion.
Line of Credit
– Flexible capital you can draw down as needed.
Invoice Discounting
– Unlock liquidity by leveraging receivables.
Asset Financing
– Use existing assets as collateral to fund growth.
Ticket Size: ₹25 lakhs – ₹2 crores (depending on business profile).
‍
Who is Eligible?
We work with
private limited companies
that have:
Crossed the early stage and started generating revenue.
A track record of financial discipline.
Clear growth plans for expansion, product launches, or market strengthening.
We support startups across maturity curves—whether you’re an early disruptor or a scaling enterprise.
Why Founders Choose LVX Debt
Preserve Equity
– Retain control and decision-making while raising capital.
Flexible Repayment
– Tailored repayment structures aligned to your cash flow.
Speed
– A streamlined process with
48-hour yes/no turnaround
.
Credibility & Partnerships
– Backed by strategic tie-ups with
Bajaj Finance, Indifi, InCred, Recur Club, Aditya Birla Capital, U GRO Capital, and more
.
Transparency
– Stringent but clear evaluation criteria, ensuring debt is sustainable—not destructive.
Our Commitment
We’re building playbooks to help founders and CFOs navigate debt smartly, and to hold teams accountable for financial discipline. Our goal is not just to deploy capital, but to solve the fundraising challenge the right way.
At LVX, our vision remains unchanged:
making fundraising simple and founder-first—across equity and debt.
If you’re exploring debt for your startup, reach out to
Pramod Lamba
or email at
debt@lvxventures.com
We’re here to help you scale without dilution.
‍
By
Team LVX
LV Debt
Startups
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================================================================================
URL: https://lvxventures.com/blog-tag/lv-debt
TITLE: LVXVentures

LV Debt
LV Debt
Startups
LVX Debt: Rethinking Non-Dilutive Capital for Startups
As a founder, I strongly believe that founders should focus on building businesses and meeting customers, not getting caught up in the complexities of capital. That’s why we built LVX Debt—to give founders transparent, reliable, and founder-first access to non-dilutive capital.
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URL: https://lvxventures.com/blogs/how-convertible-notes-work-and-why-investors-use-them
TITLE: How Convertible Notes Work (and Why Investors Use Them)

Angel investing in India just changed: what founders and investors must know.
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September 10, 2025
September 10, 2025
·
3
5
min Read
How Convertible Notes Work (and Why Investors Use Them)
By
Team LVX
Copied to Clipboard!
When startups raise their earliest rounds of capital, one of the most practical instruments they turn to is a
Convertible Note (CN)
.
Think of it like this:
An investor provides capital to a startup, but instead of taking equity immediately, they receive a promise that their investment will later
convert into equity
(usually at a discount) when the startup raises its next significant funding round.
This makes CNs a smart choice for early-stage deals, especially when setting a valuation feels premature.
How Convertible Notes Work
Here’s the step-by-step:
Investor funds the startup
→ No immediate equity is issued.
Terms are agreed upfront
→ These may include a discount rate (say 20%) or a valuation cap.
Conversion or repayment
→ At the next funding round, the note converts into equity under those terms. If no round happens, the CN must convert or be repaid within a fixed maturity period.
Convertible Notes in India (2025 Regulations)
Here’s what you need to know if you’re operating in India:
Minimum Investment
: ₹25 lakh in a single tranche.
Eligible Startups
: Only startups recognized by the
DPIIT
(Department for Promotion of Industry and Internal Trade).
Maturity Period
: Must be
converted or repaid within 10 years
(earlier the limit was 5 years).
Foreign Investors
: CNs issued to non-residents must follow FEMA pricing guidelines and reporting requirements. Filing via an authorized dealer bank is mandatory within 30 days.
Exemption from Deposits
: CNs that meet these conditions are not classified as “deposits” under the Companies Act.
Tax & SEBI Compliance
: Convertible notes are treated as debt until conversion, offering tax advantages, while SEBI now requires structured compliance similar to other funding instruments.
Example: Aiswarya’s Investment in Waky
Investor
: Aiswarya
Startup
: Waky (seed-stage, DPIIT-approved)
Investment
: ₹25 lakh (July 2024)
Terms
: CN converts into equity at a
20% discount
during the next round
Fast forward to July 2025: Waky raises ₹2 crore at
₹10,000 per share
.
At market price: Anirudh would have received
250 shares
(₹25,00,000 ÷ ₹10,000).
With CN discount: He converts at ₹8,000 per share →
313 shares
.
That’s 63 additional shares—his reward for backing early.
Why it works for the investor:
Gets equity at a lower price.
Has priority over equity holders if the company fails.
Why it works for the startup:
No immediate dilution when valuation is unclear.
No cash outflow—capital converts into equity instead.
CNs vs. CCDs: The Key Difference
Convertible Notes (CNs):
Do
not
require a valuation certificate for issuance.
Compulsorily Convertible Debentures (CCDs):
Require a valuation certificate before being issued.
That’s why CNs are often preferred in early or bridge rounds, when founders and investors want speed and flexibility.
The Bottom Line
Convertible Notes bridge the gap between a founder’s need for early capital and an investor’s need for protection and upside. With India’s updated 2025 regulations, CNs are now a
mainstream, compliant, and flexible
way to structure early-stage deals.
For founders, they delay valuation discussions to the right time. For investors, they provide discounts, protection, and the chance to get in early on the next big story.
By
Team LVX
investments
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The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blog-tag/investments
TITLE: LVXVentures

investments
investments
How Convertible Notes Work (and Why Investors Use Them)
An investor provides capital to a startup, but instead of taking equity immediately, they receive a promise that their investment will later convert into equity (usually at a discount) when the startup raises its next significant funding round.
September 10, 2025
·
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investments
Who’s a Lead Investor — And How Do They Influence the Entire Round?
Make yourself available and accessible to fellow investors participating in the round. Investors frequently seek to engage with the lead investor to gain insights into the business's potential for investment. An endorsement from a lead significantly boosts investor confidence.
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B2B
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Sitashwa Srivastava on the secrets of building a startup (and knowing when to kill a startup)
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July 1, 2025
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Anything that grows too fast is in danger: Sid Talwar
For the third edition of The Bellwether Club – trica’s interview series with India’s most prominent startup founders and investors – I’m delighted to introduce our guest: Sid Talwar, Co-founder and Partner at VC firm Lightbox Ventures.
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Private Market Investment
What do investors want from private markets? Find out here.
What do investors want from private markets? Honestly, it is not rocket science – returns! But the definition of “returns” varies from investor to investor, especially family offices and VCs.
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LETSVENTURE TECHNOLOGIES PVT LTD
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road,
Bangalore - 560 025
contact@letsventure.com
Subscribe
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About Us
Press
Contact Us
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FAQs
Investor Rights FAQ
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Browse
How can I be an angel investor in India?
How much money do you need for angel investing?
How to find an angel investor for my startup?
How can NRI’s become angel investors?
Subscribe to our Newsletters
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/indias-space-economy-from-too-early-to-take-off
TITLE: India’s Space Economy: From ‘Too Early’ to Take-Off

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
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LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
September 5, 2025
September 5, 2025
·
3
5
min Read
India’s Space Economy: From ‘Too Early’ to Take-Off
By
Team LVX
Copied to Clipboard!
India’s space economy is no longer a distant dream—it’s an imminent reality. Once considered “too early” or “too niche,” SpaceTech is now entering a phase of rapid growth, opening up asymmetric opportunities for Indian angel investors.
According to the latest
FICCI-EY report
, India’s space economy—valued at
USD 8.4 billion in 2022
—is projected to grow to
USD 44 billion by 2033
, capturing nearly
8% of the global market
(
Economic Times
,
FT
). This marks a historic shift: space is no longer just the domain of government agencies—it’s now open to private capital and entrepreneurial ambition.
India’s SpaceTech Renaissance vs the Global Space Economy
India’s Growth Path
: From
$8.4B in 2022
to
$44B by 2033
(FICCI-EY).
Global Market
: Analysts like Morgan Stanley forecast the
global space economy to surpass $1 trillion by 2040
, with $14.5B invested in 2022 alone (Space Capital).
Relative Position
: India still trails the U.S., EU, and China—but homegrown startups like
Skyroot Aerospace, Agnikul Cosmos, and Pixxel
are proving capable of closing the gap quickly.
Recent landmark policy changes, including the
Indian Space Policy 2023
, and the creation of
IN-SPACe
, have provided the framework for private innovation, commercialization, and global competitiveness.
Real-World Proof: Indian SpaceTech Startups
Agnikul Cosmos
Funding
: Raised
~USD 45.5M
to date, including a
Series B extension in April 2025
(~USD 2.9M) led by Artha Venture Fund (
Tracxn
).
Milestones
: On
May 30, 2024
, Agnikul launched
Agnibaan SOrTeD
, powered by the
world’s first 3D-printed single-piece semi-cryogenic rocket engine
(
Wikipedia
).
2025 Expansion
: Announced a
₹121 crore (~USD 15M)
facility in Tuticorin to build rockets and engines, expected to generate 500+ jobs (
TOI
).
Skyroot Aerospace
Funding
: Total raised
~USD 95M
, including a
USD 27.5M pre-Series C in Oct 2023
(
Analytics India Mag
).
Partnerships
: In
June 2025
, signed an
MOU with Axiom Space
(U.S.) to co-develop launch systems and support missions to the
Axiom Station
, opening access to future LEO commerce (
Wikipedia
).
Breakthrough
: Successfully launched
Vikram-S
, India’s first privately developed rocket, in 2022.
Pixxel
Funding
: Raised
~USD 95M
across Series A and B rounds by late 2024, including $24M in a Series B extension. Backers include Accel, Radical Ventures, and Lightspeed (
Wikipedia
).
Focus
: Building hyperspectral imaging satellites to capture high-resolution data for
climate, agriculture, and sustainability applications
.
Strategic Imperatives for Indian Angel Investors
SpaceTech is not just about rockets. It’s about investing in resilience, innovation, and sovereignty. Here are five reasons why angel investors should act now:
1. Diversification & Future-Proofing
Traditional sectors are increasingly saturated. SpaceTech offers exposure to
frontier technologies
like satellite constellations, orbital logistics, and AI-driven geospatial analytics—assets with long-term global demand.
2. India’s Cost Advantage
From ISRO’s
$74M Mars Orbiter
to
Skyroot and Agnikul’s reusable, 3D-printed launch vehicles
, India has repeatedly demonstrated it can deliver missions at a fraction of global costs. This makes startups globally competitive from Day One.
3. National Security & Sovereignty
Space is now a
strategic defense domain
. Surveillance, border management, and missile defense depend on advanced space capabilities. With government support via
IN-SPACe
and
ISRO partnerships
, startups operate in a stable and credible environment.
4. Impact Across Sectors
Agriculture
: Satellite-based precision farming tools (e.g., Satsure, Cropin).
Disaster Management
: Flood/cyclone monitoring with ISRO’s Cartosat.
Connectivity
: Bharti-backed OneWeb bridging rural broadband gaps.
Urban Planning
: Smart cities and infrastructure development using satellite imagery.
5. Global Relevance, Local Leverage
Indian startups aren’t just building for India—they’re building for the world. With export markets and international partnerships already in play,
local angel investors have a short window to lead rather than follow
.
Challenges & Tailwinds
Yes, challenges exist: regulatory clarity, advanced manufacturing access, and capital intensity. But strong support structures are already in place:
Government VC fund
of
₹1,000 crore (~USD 119M)
approved in 2024 to back SpaceTech startups (
Reuters
).
IN-SPACe Technology Adoption Fund (TAF)
launched in 2025 to drive industry-wide adoption.
Satellite Bus as a Service (SBaaS)
announced in 2025, enabling startups to focus on payloads while leveraging shared infrastructure.
The Time to Act Is Now
India’s SpaceTech sector represents a
rare convergence of timing, technology, and tailwinds
. For angel investors, the thesis is compelling:
Early-stage valuations remain attractive
The
Total Addressable Market
is massive and compounding
Policy tailwinds are accelerating growth
Global capital is eager to co-invest with local expertise
This is not about waiting for “later.” Later will be too late.
🚀
The countdown has begun—will you rise to the challenge?
Be an enabler. Be an early believer. Back India’s SpaceTech story today.
By
Team LVX
Startups
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TITLE: Blogs

Angel investing in India just changed: what founders and investors must know.
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Private Market Investing ReporT
The Great Metamorphosis:
Uncover the big, broad picture of the Indian startup ecosystem
Recent Stories
Startups
Startup Investors
A Simple Guide for NRIs to Invest in Indian Startups
Yes, absolutely. NRIs and foreign nationals are allowed to invest in Indian companies under the Foreign Direct Investment (FDI) policy. For most sectors, you don’t even need prior approval—you can invest directly.
September 1, 2025
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2
4
min read
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Angel Investors
Angel Investing 101: Risk, Returns, and the Real Value You Bring
When you invest in public markets, you have charts, ratios, and analyst reports. With early-stage startups? You don’t. The companies are too young, the data is too thin, and the trends aren’t obvious yet. That’s why angel investing is part science, part gut instinct.
August 21, 2025
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2
4
min read
Read More
Angel Investors
Angel Funding: When It’s the Right Time to Raise — and When It’s Not
Getting angel investment means giving up some of your equity in exchange for money. You are now responsible for your work, actions, and decisions to a group of investors who have chosen to put their own money into your dream. It means that you are on a treadmill, and sometimes people who aren't involved in the day-to-day business control the speed. You can't get off the treadmill. The speed goes up with each new round of funding. This is the bad part.
August 11, 2025
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2
4
min read
Read More
Investors
investments
Who’s a Lead Investor — And How Do They Influence the Entire Round?
Make yourself available and accessible to fellow investors participating in the round. Investors frequently seek to engage with the lead investor to gain insights into the business's potential for investment. An endorsement from a lead significantly boosts investor confidence.
August 7, 2025
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2
4
min read
Read More
Founder
From LetsVenture to LVX — Why We’re Ready for What’s Next
Back then, the idea of founders and investors meeting online felt almost radical. We didn’t have Angel AIFs. We didn’t have standard term sheets. We didn’t have a real community. We built it all — one cheque, one founder, one investor at a time.
July 9, 2025
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Angel Tax
Founder
Bharat calling: The next tech revolution lies in rural India
In these Covid-19 saturated days, doom and gloom are not far away from ourminds.
July 1, 2025
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AMA Insights: Vivek Khare on How to Spot Winning Startups
“This is one asset class where your principal can get wiped off. It should never be more than 5 percent of your overall portfolio. But if you’re lucky, that 5 percent can take your wealth to 200–400 percent,” he shared during the LVInsights Ask Me Anything (AMA) session.
October 1, 2025
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Is Your Startup Ready for Debt Funding? Here’s a Checklist
Unlike equity, debt financing allows you to raise capital while keeping your cap table intact. Whether through a business loan or a line of credit, debt can provide the liquidity your company needs to scale, meet working capital requirements, or seize short-term opportunities—without diluting your stake.
September 19, 2025
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SEBI’s New Rules for Angel Funds: What Founders and Investors Must Know
These changes aim to increase transparency, standardize processes, and align angel investing with broader market practices, marking a significant shift for both founders and investors.
September 18, 2025
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LVX Debt: Rethinking Non-Dilutive Capital for Startups
As a founder, I strongly believe that founders should focus on building businesses and meeting customers, not getting caught up in the complexities of capital. That’s why we built LVX Debt—to give founders transparent, reliable, and founder-first access to non-dilutive capital.
September 17, 2025
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How Convertible Notes Work (and Why Investors Use Them)
An investor provides capital to a startup, but instead of taking equity immediately, they receive a promise that their investment will later convert into equity (usually at a discount) when the startup raises its next significant funding round.
September 10, 2025
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India’s Space Economy: From ‘Too Early’ to Take-Off
Recent landmark policy changes, including the Indian Space Policy 2023, and the creation of IN-SPACe, have provided the framework for private innovation, commercialization, and global competitiveness.
September 5, 2025
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A Simple Guide for NRIs to Invest in Indian Startups
Yes, absolutely. NRIs and foreign nationals are allowed to invest in Indian companies under the Foreign Direct Investment (FDI) policy. For most sectors, you don’t even need prior approval—you can invest directly.
September 1, 2025
·
2
4
min read
Read More
Angel Investing 101: Risk, Returns, and the Real Value You Bring
When you invest in public markets, you have charts, ratios, and analyst reports. With early-stage startups? You don’t. The companies are too young, the data is too thin, and the trends aren’t obvious yet. That’s why angel investing is part science, part gut instinct.
August 21, 2025
·
2
4
min read
Read More
Angel Funding: When It’s the Right Time to Raise — and When It’s Not
Getting angel investment means giving up some of your equity in exchange for money. You are now responsible for your work, actions, and decisions to a group of investors who have chosen to put their own money into your dream. It means that you are on a treadmill, and sometimes people who aren't involved in the day-to-day business control the speed. You can't get off the treadmill. The speed goes up with each new round of funding. This is the bad part.
August 11, 2025
·
2
4
min read
Read More
Who’s a Lead Investor — And How Do They Influence the Entire Round?
Make yourself available and accessible to fellow investors participating in the round. Investors frequently seek to engage with the lead investor to gain insights into the business's potential for investment. An endorsement from a lead significantly boosts investor confidence.
August 7, 2025
·
2
4
min read
Read More
From LetsVenture to LVX — Why We’re Ready for What’s Next
Back then, the idea of founders and investors meeting online felt almost radical. We didn’t have Angel AIFs. We didn’t have standard term sheets. We didn’t have a real community. We built it all — one cheque, one founder, one investor at a time.
July 9, 2025
·
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Bharat calling: The next tech revolution lies in rural India
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July 1, 2025
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Revenue Based Financing: Everything you need to know
Many signposts track the maturing of a startup ecosystem, but one of the most prominent is the emergence of new classes of capital for startups.
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Can SPACs live up to the buzz
I sometimes think that the world of finance and capital markets is the most interesting spectator sport there ever is. Just look at the Game stop saga.
July 1, 2025
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Get ready to surf India’s health tech wave
At the height of the first wave of the pandemic last year, a friend was stuck in her home town far away from the nearest big city and had a complication linked to a chronic health condition.
July 1, 2025
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How To Evaluate a Tech Startup IPO
As India is emerging from a gut-wrenching second wave of the Covid-19 pandemic,the optimistic financial markets point to a hope of growth post-pandemic. Linkedto this is the expected flurry of tech startup IPOs in 2021 in India
July 1, 2025
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How family offices are strengthening the Indian startup ecosystem with investments
Family offices are an idea whose time has come. Several factors have led to their increase, both in terms of absolute numbers and the scope of activities carried on by them, over the last few years.
July 1, 2025
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These are the factors the Reddy Family Office looks for when investing in a startup
The Reddy Family Office, belonging to the Reddys of GVK, began investing in startups as an asset class through their Reddy Futures Fund in 2015.
July 1, 2025
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We back non-linear growth businesses with really strong entrepreneurs: Sohil Chand
Sohil Chand is the Chief Investment Officer of LC Nueva AIF* and principal at Yukti Securities, the investment office of the Chand Family that was established in 1997.
July 1, 2025
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Find out Sunil Kant Munjal’s one question for startup founders here.
Sunil Kant Munjal is one of the founder promoters of the Hero Group, India’s premier automotive manufacturing group that has evolved from being the world’s largest bicycle-maker to the largest two-wheeler maker. He is now the Chairman ofHero Enterprise, with interests in insurance distribution
July 1, 2025
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Jamshed Jeejeebhoy on why family offices need to invest in new-generation companies
With a family legacy of land ownership and philanthropy, the Jeejeebhoys have helped build Mumbai into what it is today. With India entering a new phase in its history, the family business group is now trying to do their part by contributing long term capital to new age businesses whilst keeping the foundations built on integrity, sustainability and giving back to society intact.
July 1, 2025
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Indian family offices need a concrete plan for private market investments: Sudhir Kapadia
2021 was an exceptional year for the startup space. With people and businesses starting to bounce back after the pandemic, the year opened doors to new avenues of business, and we saw a meteoric rise in investments and the success of startups and tech companies.
July 1, 2025
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SaaS: The sunrise sector creating global companies from India
Once upon a time Software was eating the world, now Software-as-a-Service (SaaS) is eating Software! Are you at the table?
July 1, 2025
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How the Greatest Investors Win in Market and Life: Lessons from William Green
Calling yourself an ‘investor’ is fashionable today. And if you’re a Value Investor, you’re in vogue. There are hundreds of books on investing which give you quite a few strategies to emulate.
July 1, 2025
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The Great Resignation & The Rise in HR Tech
If there is one thing that the Coronavirus pandemic has established among the global workforce, it is a gigantic change in priorities.
July 1, 2025
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The Human in the Process
When one starts a business, a founder’s first thoughts are: how do I acquire customers, how do I service them and scale, how do I get the right business and tech team together, how do I start generating revenues.
July 1, 2025
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Sky is not the limit : The Space-tech sector story writes itself in India
In April 2001, Dennis Tito, an American engineer, became the first ‘Space Tourist’ when he flew to the International Space Station (ISS) aboard Russia’s Soyuz spaceship.
July 1, 2025
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Blockchain is the present. It is also the future.
It was only in 2018 that Warren Buffet – probably the most veteran investor today – called Bitcoin (the first cryptocurrency) “rat poison” on a television chat. At the time, his statement created a storm in the Blockchain world and even caused a dip in the value of Bitcoin.
July 1, 2025
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My job is asking all the right questions, not having all the answers: Umang Bedi
They say that we are what we repeatedly do; excellence is a habit, not an act. I see that dedication for excellence in very few people – those who have conviction in their ambition and are ready to give it their 100%. Such individuals almost can’t help but be on the go
July 1, 2025
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The importance of being earnest
You may have heard of the Rubber Band Effect, which refers to market volatility. Just like how a rubber band stretched and then released comes back to its original form, markets can also stretch and shrink. The funding dry-up in the private market over the last few weeks is an instance of this theory
July 1, 2025
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Sitashwa Srivastava on the secrets of building a startup (and knowing when to kill a startup)
Welcome to the second edition of The Bellwether Club – trica’s interview series with India’s most prominent entrepreneurs and investors, to uncover the real stories behind their success. Our guest in this chapter is Sitashwa Srivastava, co-founder and Co-CEO of global investment platform Stockal.
July 1, 2025
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Logistics-tech marches ahead, despite bumps and hurdles
One of the biggest news to come from the Indian startup ecosystem so far this year is the IPO of Delhivery, the Delhi-based logistics-tech startup founded in 2011.
July 1, 2025
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Anything that grows too fast is in danger: Sid Talwar
For the third edition of The Bellwether Club – trica’s interview series with India’s most prominent startup founders and investors – I’m delighted to introduce our guest: Sid Talwar, Co-founder and Partner at VC firm Lightbox Ventures.
July 1, 2025
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Investing in startups is the right CSR: Ullas Kamath
Ullas Kamath, former Joint Managing Director of Jyothy Labs, is one of the few Indian private market investors who have seen the evolution of the country’s startup ecosystem since its inception.
July 1, 2025
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Are we green ‘shooting’?
In the popular American sitcom Parks and Recreation (2009-2015), Ron Swanson – a government employee and staunch capitalist, portrayed by Nick Offerman – opposes his colleague Leslie Knope’s effort to bail out the ‘Pawnee Video Dome’ which was going out of business.
July 1, 2025
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You need Capital, or Connections, or Competence to be an Entrepreneur : Suchita Salwan
For the fourth edition of The Bellwether Club – trica’s interview series with India’s most prominent startup founders and investors – our guest is Suchita Salwan, founder and CEO of discovery-led-commerce startup Little Black Book (LBB).
July 1, 2025
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What do investors want from private markets? Find out here.
What do investors want from private markets? Honestly, it is not rocket science – returns! But the definition of “returns” varies from investor to investor, especially family offices and VCs.
June 25, 2025
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You need Capital, or Connections, or Competence to be an Entrepreneur : Suchita Salwan
For the fourth edition of The Bellwether Club – trica’s interview series with India’s most prominent startup founders and investors – our guest is Suchita Salwan, founder and CEO of discovery-led-commerce startup Little Black Book (LBB).
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Why Indian Startups Need Family Offices as Investors
An Economist with a PhD in “Borrowing and Lending Behavior of Households: Impact of Loan Waiver Program in India” and a post-graduate diploma in business studies from Harvard University, Aarti “accidentally” found herself in the investment space. She is also an active angel investor now. Speaking to trica’s Syna Dehnugara over a Zoom call recently, she shared her thoughts on investing in Indian private markets.
June 25, 2025
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min read
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SaaS Growing: In Good Times & Bad
The global SaaS market is estimated to reach $381.21 billion at a CAGR of 17.3% by 2030 as per a report by Market Research Future (MRFR) in October 2022. The Indian SaaS market is expected to account for 7-10% of the global SaaS market, from 2-4% at present, according to a recent EY-CII Research Report.
June 24, 2025
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Working 24/7 is not the healthiest; but it’s important to know what it looks like: Ashray Malhotra
I had not met Ashray before this interview. I was expecting a typical IIT-ian startup founder – smart, ambitious, and determined. Ashray is all this, and comes with a bonus trait; he is more down to earth than you would expect a 27-year-old, who is already at his second entrepreneurial venture, to be. He has been part of multiple startup accelerator programs and Rephrase.ai has raised about $10.6 million in Series A funding.
June 24, 2025
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India’s Midas touch in online jewelry
The COVID-19 impact on businesses had not been kind to the sector. But the bad phase has passed, it seems. In fact, reports suggest that India’s gold demand surpassed pre-pandemic levels. According to a report by Maximize Market Research, India’s gem and jewellery market, pegged at $25.30 Billion in 2020, is expected to grow at a CAGR of 21.35% to reach $98.04 billion by 2027.
June 24, 2025
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Edtech is not just about learning
Edtech unicorn BYJU’s has been in the news for a lot of unpleasant developments lately. Despite its reported fundraise at a flat valuation of $22 billion, the 12-year-old company had suffered a loss of Rs.4564.38 crore in their last reported numbers. But let’s not assume this as a blow to the edtech sector at large.
June 24, 2025
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To AI or not to AI?
In the offline world, ‘group owners’ of such funds get a group of people together, collect a specific amount of money from all of them, conduct an auction, and disperse the money among them. Coming from a tech background, Manuraj was curious to bring this system online.
June 24, 2025
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What’s for lunch?
Did you know that Delhi’s iconic food joint Karim’s which is most popular for its Mughal delicacies was established in the mid-19th century by Haji Karimuddin, son of Mohammed Aziz, a cook in the royal court of the Mughal Emperor Bahadur Shah Zafar. This dine-in and takeaway continues to thrive in Delhi’s Khan Market – one of the most expensive real estate parcels in the world.
June 24, 2025
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Where are the world’s rich investing?
While family offices in the past have been inclined towards the private markets and low-risk assets, the trends seem to be changing. The wealth making opportunities along with the technological disruption could be one of the reasons behind the shift.
June 24, 2025
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Mirror, Mirror on the wall, who’s the fairest of them all?
BPC such as skin and hair treatments have traditionally involved a trip to salons or parlours which is not only time-consuming but also expensive to be done on a regular basis. Moreover, COVID-19 led restrictions further pushed beauty and personal care to reach inside our homes.
June 24, 2025
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Earth is our only home
There is no better time than now to take immediate action towards mending the damage. Perhaps this explains the increasing focus from private market investors on climate-focused innovations.
June 24, 2025
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Charging it up
In India too, Gurugram-based electric vehicle ride-hailing startup BluSmart has taken a similar full-stack approach where it focuses on building their entire ecosystem, including the charging infrastructure for their electric taxis.
June 24, 2025
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Investment trends under strategic shift
LP’s across the world believe that 2024 will prove to be a strong year for Asian private equity, according to Coller Capital’s latest Global Private Equity Barometer, Summer 2023. The report studied responses from 110 private equity investors based in North America, Europe, and the Asia-Pacific region (including the Middle East).
June 24, 2025
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What’s in your shopping cart today?
Digital commerce or e-commerce has made its way into our daily lives. While the segment has been around for a long time, it was a ‘good-to-have’ option. However, COVID-19 led restrictions made it an essential for all of us. From getting groceries, medicines, apparel, food, electronics, to booking tickets, everything got enabled through e-commerce.
June 23, 2025
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Journey or destination: What do you prefer?
For growth-stage investors, there could be a similar dilemma. While making the next investment, many must have struggled over deciding whether to invest in an existing market leader or a growing brand that is looking to disrupt the existing market with its innovative solutions.
June 23, 2025
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Where patience meets prosperity
India has been working relentlessly towards achieving the 2030 sustainable development goals (SDGs) however, data from Impact Investment Council (IIC) reveals that the country needs to spend approximately $170 billion annually to support the SDGs by 2030.
June 23, 2025
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India’s petcare industry is a market to chew on
Around the world, couples are happily choosing to parent dogs, cats, and other pets – to an extent that prompted Pope Francis to publicly call “having dogs and cats that take the place of (human) children” a form of selfishness.
June 23, 2025
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Your package has arrived!
Remember the smile, the Amul girl brought on our faces while opening a new block of butter? Or the reassuring sense of safety when pouring milk from a secure tetra pack? Packaging doesn’t just showcase a product but also reflects care and quality. It shows the brand’s commitment to preserving products and ensuring they reach us intact.
June 23, 2025
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A market for that which is Instagrammable
India has the world’s third-highest online shopping population and D2C (or digital-first) players are delivering on the market promise by leveraging the strong internet infrastructure to directly reach customers, without traditional intermediaries.
June 23, 2025
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Where healthcare and wealthcare meet!
In India, healthtech segment saw an influx of investments and growth during the COVID-19 period, however the funding plummeted 55% year-on-year to $1.4 billion in 2022, according to Tracxn data. The dip in the funding was mainly due to 75% decline in late-stage investments and 52% decline in seed investments.
June 23, 2025
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Be ready when everybody is sitting on the sidelines: Jai Rupani
‍At LetsIgnite 2023, India’s largest conclave for startup investors, Mr. Rupani was part of a panel discussion on the young titans of family offices in India. Here’s an excerpt from a panel discussion.
June 23, 2025
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VCs on raising from Indian LPs
What does a VC fundraising strategy look like? Hear from fund founders and managers as they take us through the journey of pooling capital from family offices, pension and endowment funds, institutional investors, and other LPs.
June 20, 2025
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Rishabh Mariwala on Sharrp Ventures’ road to become the best consumer investor in the country
With a passion for innovative product formulations and deep consumer insight, he founded the luxury consumer brand Soap Opera in 2010 and went on to introduce a range of luxury skincare product PureSense in 2016. While working on PureSense, Rishabh founded Sharrp Ventures, the Mariwala Family Office.
June 20, 2025
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Diversification a key aspect of investing in private markets: Adrija Agarwal
She holds a bachelor’s in bioengineering from Cornell University, a master’s in management from London Business School, and an MBA from Kellogg Business School.
June 20, 2025
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Ankit Kedia on building the Rs 200 Cr fund Capital-A
He holds a bachelor’s degree in food marketing from Western Michigan University and completed a post-graduation degree from SP Jain Institute of Management and Research in Mumbai.
June 20, 2025
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Hope is not a strategy, businesses need to make tough decisions and move on
The decline in startup funding in 2023 to a five-year low figure of $7 Bn as compared to $25 Bn in 2022 (Source: Tracxn) has been the cause of frantic calibration in the startup ecosystem. We spoke to Rajeev Kalambi, General Partner, Cactus Venture Partners, to catch the pulse of the startup ecosystem in India and what to expect in 2024.
June 20, 2025
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Not fair to write off 2024
As startup founders and investors settle in a realistic market condition, all stakeholders in the ecosystem seem to be waiting in the wings to understand what the future holds. We spoke to Siddarth Pai, Founding Partner, 3One4 Capital, to catch the pulse of the startup ecosystem in India and what to expect in 2024.
June 20, 2025
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Exits are more real and predictable than ever before
Founders have settled in the reality of building businesses. Sanjay Swamy, Managing Partner, Prime Venture Partners, believes all startups in the ecosystem today fit in four distinct categories and that there’s a promising path to liquidity in India.
June 20, 2025
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Blogs Serious business in secondary market
Experts forecast 2024 as a record year, with secondary transactions touching $150 B. Last year, global secondary transactions reached $112B, the second highest figure after $132 B in 2021, according to Jefferies report on the global secondary market.
June 20, 2025
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LVX AIF Information
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================================================================================
URL: https://lvxventures.com/blogs/a-simple-guide-for-nris-to-invest-in-indian-startups
TITLE: A Simple Guide for NRIs to Invest in Indian Startups

Angel investing in India just changed: what founders and investors must know.
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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
September 1, 2025
September 1, 2025
·
2
5
min Read
A Simple Guide for NRIs to Invest in Indian Startups
By
Team LVX
Copied to Clipboard!
India’s startup journey continues to amaze. While 2021 saw
44 unicorns
emerge, and has now climbed even higher—with
over 122 unicorn startups by mid-2025
. India has become a
global hotspot for innovation and entrepreneurship
. This surge has naturally caught the attention of investors around the world, especially
Non-Resident Indians (NRIs)
who want to participate in the country’s growth journey.
But here’s the catch: investing in Indian startups is exciting, yet the regulations can feel a little overwhelming at first. Don’t worry—we’ll break it down for you.
Can NRIs Invest in Indian Startups?
Yes, absolutely.
NRIs and foreign nationals are allowed to invest in Indian companies under the
Foreign Direct Investment (FDI) policy
. For most sectors, you don’t even need prior approval—you can invest directly.
How Can You Fund Your Investment?
As an NRI, you can invest in Indian startups through:
Your
bank account abroad
Your
NRE (Non-Resident External), NRO (Non-Resident Ordinary), or FCNR (Foreign Currency Non-Resident)
account in India
That means you don’t need to set up anything complicated—your existing channels work just fine.
What Can You Invest In?
Your investment will count as FDI if you put money into:
Equity shares
Fully and mandatorily convertible preference shares
Fully and mandatorily convertible debentures
👉 In simple terms: you can buy ownership in the company (shares) or convertible instruments that eventually turn into shares.
The Pricing Rules (Made Simple)
The government wants to make sure foreign investors enter at a fair valuation. Here’s how pricing works:
Listed startups
: Price must follow SEBI’s stock market rules.
Unlisted startups (most common)
: Price must be based on a fair valuation (usually done by a SEBI-registered professional using the DCF method).
Early days
: If you’re one of the first subscribers when a company is just being formed, you can come in at
face value
.
Convertible Notes – A Startup-Friendly Option
If you’re investing in a
DPIIT-recognized startup
, you also have the option of
convertible notes
. Think of these as short-term debt that later converts into equity.
Here are the basics you need to know:
Minimum investment:
₹25 lakhs (~USD 30,000) per round
Must convert or be repaid within
5 years
Payments can be made via your NRE/FCNR(B) accounts or foreign bank account
Companies need to report the investment to RBI within
30 days
For many early-stage startups, this is a preferred structure because it delays valuation discussions while still giving you a clear path to equity.
Sectoral Limits – Check Before You Invest
While most sectors are open to 100% foreign investment, some are restricted or require government approval (e.g., defense, telecom, insurance). And a few areas like
lotteries, atomic energy, and tobacco
are off-limits.
So always double-check the sector before finalizing your deal.
The Bottom Line
For NRIs, investing in Indian startups is not just possible—it’s easier than it looks. With the right structure (equity, convertible shares, or convertible notes) and proper compliance, you can be part of India’s
next wave of unicorns
.
The ecosystem is buzzing with opportunity, the regulatory framework is clear, and the timing couldn’t be better.
‍
By
Team LVX
Startups
Startup Investors
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Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
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For Investors
For Founders
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@2025 - All Rights Reserved
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Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/whos-a-lead-investor-and-how-do-they-influence-the-entire-round
TITLE: Make yourself available and accessible to fellow investors participating in the round. Investors frequently seek to engage with the lead investor to gain insights into the business's potential for investment. An endorsement from a lead significantly boosts investor confidence.

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
August 7, 2025
August 7, 2025
·
2
5
min Read
Who’s a Lead Investor — And How Do They Influence the Entire Round?
By
Team LVX
Copied to Clipboard!
At LVX, we currently have over 14000+ angel investors from 50+ countries. These angels are experts in their fields and come from a wide range of industries. But the "Lead Investor" is very important every time a startup tries to actively close their round on the platform.
We have been interacting with investors over the last few years in an effort to determine what motivates (or deters) them from becoming a Lead Investor.
Who is a lead investor?
After gathering various definitions from individuals who have experienced this situation, this is our conclusion - A Lead Investor is an individual who takes the initiative and leads the charge in a fundraising round. It would be beneficial for them to have interacted with the startup for a period to grasp the business and determine how they can assist the entrepreneur. An effective lead comprehends the subtleties of angel investing, can provide strategic value to the business, and, crucially, is prepared to dedicate the time necessary to collaborate with the startup. It is fair to say that Lead Investors have a strong affection for the founders they collaborate with and hold a deep belief in their vision and endeavours. They guide and inspire with fervour!
What is the role of a Lead Investor?
The lead investor is actively involved in two distinct phases.
Phase 1: The Fundraising Phase
Investors are prepared to invest time in assessing the startup's business plan. When a round is anchored by a Lead Investor, the other participating investors rely on the lead's thorough due diligence.
Establish the valuation and conditions of the investment for this round.
Make yourself available and accessible to fellow investors participating in the round. Investors frequently seek to engage with the lead investor to gain insights into the business's potential for investment. An endorsement from a lead significantly boosts investor confidence.
* At LVX, we utilise standardised term sheets and specific provisions in our legal documentation (including term sheets and shareholding agreements) that empower a Lead Investor to represent the Syndicate more efficiently, particularly for the upcoming round of fundraising.
Phase 2: Following the fundraising and during the company's growth years.
A Lead Investor usually embodies the collective interests of all angel investors by securing a position on the company's board.
Takes an active part in the continuous governance and reporting of the company
Offers assistance with upcoming financing rounds and strategic decision-making.
It is important to understand that a Lead Investor is not always the individual who contributes the largest amount of capital. The Lead Investor serves merely as a role definition; it can encompass a team of individuals (usually, investors take the lead in pairs, resulting in a lead and a co-lead investor). Phase 1 and Phase 2 may be overseen by two distinct individuals.
How can one join LVX as a Lead Investor?
Effortlessly create a Syndicate using both online and offline tools to seamlessly unite its members.
Effortless and top-notch legal documentation through Commitment-to- Closure (Financial and Legal Due Diligence, Standardized Term Sheet and Share Holding Agreements)
Management of the program for finalising a deal within the Syndicate
Incentives for lead investors
#LeadwithLVX
Every change brings resistance and is followed by learning. #LeadWithLVX is an initiative aimed at dismantling the barriers linked to leading startup rounds by offering lead angels the support and insight needed to successfully assume that role. Leading a round has become significantly easier on LVX thanks to our Lead Syndicate model and the provision of legal counsel. It is now the moment for industry experts and angel investors to step forward and embrace this vital role in assisting Indian founders in creating exceptional companies.
By
Team LVX
Investors
investments
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August 7, 2025
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2
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October 1, 2025
·
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September 19, 2025
·
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September 18, 2025
·
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·
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Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/from-letsventure-to-lvx
TITLE: From LetsVenture to LVX — Why We’re Ready for What’s Next

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
July 9, 2025
July 9, 2025
·
2
5
min Read
From LetsVenture to LVX — Why We’re Ready for What’s Next
By
Team LVX
Copied to Clipboard!
In 2013, I started LetsVenture with one belief — that raising your first cheque shouldn’t be the hardest part of building a company.
Back then, the idea of founders and investors meeting online felt almost radical. We didn’t have Angel AIFs. We didn’t have standard term sheets. We didn’t have a real community. We built it all — one cheque, one founder, one investor at a time.
In those early years, what mattered most was trust. Founders trusted us with their dreams. Investors trusted us with their capital. That trust is what got investors joining our AIF from over 60 countries. It’s what brought family offices to back our growth-stage founders. It’s what kept us going through cycles, noise, and distractions. In 2018, we became a regulated entity with SEBI’s approval for the LetsVenture Angel AIF.
Over the years, as a founder, I’ve seen my share of challenges — co-founder exits, partnerships that didn’t last, and my own search for what could feel meaningful
next
. There have been days when we didn’t have all the answers. But not once did I wish I’d chosen a different path. Looking back now, it almost feels like LetsVenture was meant to be.
Twelve years on, I believe we’ve played a small but important part in shaping India’s private market ecosystem. But the future needs more.
So why change now?
Because the ecosystem has changed — and we have too.
Today, capital is everywhere. A founder raising a seed round now has options we could only dream of in 2013. What they don’t always have is clarity. They want faster answers, better structures, sharper tools — real value beyond the cheque.
And investors? They want more too — visibility, trust, and a platform that helps them do more with less friction.
We can’t solve this with a single product anymore. We need an architecture. A system. A brand that lets us grow into what’s next.
LVX is our next chapter
LVX is the new avatar of everything LetsVenture stands for — brought together under one brand. We keep it simple for everyone who believes in us and builds with us.
LV
keeps us anchored to our roots — the trust we built and the lessons we learned.
X
is everything we’re adding — new lines, new products, new ways to help founders and investors grow together.
LVX start
stays true to our first promise — backing early founders.
‍
LVX grow
powers scale — growth rounds, alternate capital, larger cheques.
‍
LVX school
is my personal bet — knowledge, shared freely. Because no founder or investor should have to learn everything the hard way. We’re starting LVX School with investor education, to help people understand risk better and look beyond the hype we see today.
India@2047 — why this matters
I often think about this: what does it mean to build something that outlives us? India is on its way to being a $10T economy. We talk about India@2047 because this is not about the next quarter or the next year — it’s about creating trust and value that compound for decades.
If the public markets have an ecosystem, the private markets need one too. That’s what LVX is for — to make this space simple, fair, and worth building in.
To everyone who’s been part of this journey so far — thank you.
Join us at
www.lvxventures.com
By
Team LVX
Founder
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URL: https://lvxventures.com/blogs/bharat-calling-the-next-tech-revolution-lies-in-rural-india
TITLE: Bharat calling: The next tech revolution lies in rural India

Angel investing in India just changed: what founders and investors must know.
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July 1, 2025
July 1, 2025
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Bharat calling: The next tech revolution lies in rural India
By
Team LVX
Copied to Clipboard!
‍
In these Covid-19 saturated days, doom and gloom are not far away from our
minds. But I want you to forget the crowded metro spaces of India for a
while and think of the vast horizons of Bharat. This ‘country’ so very different
from India has long intrigued me. For, this is where the ‘next billion digital
consumers’ reside—the consumers who will lead the next phase of the digital
revolution in India and across the globe. But, few companies have truly
been able to capture this market. Why is that and why has this market
become the holy grail for tech companies?
ROTI , KAPADA , MAKAAN & TIKTOK ?
You might relegate many of the videos created by Bharat’s creative minds on
TikTok in the cringe category. But the 200 million, mostly tier-2 and tier-3
users of TikTok (until it got banned in India) made us collectively sit up and
notice the fact that these so called ‘roti, kapada, makaan’ focused consumers
were not just consuming digital content but were also actively creating
it. This is not a digitally illiterate population anymore.
This TikTok phenomenon is the visible indicator of the digital and behavioural changes sweeping across Bharat.
THE SHEER SIZE OF BHARAT IS THE SINGLE BIGGEST DRAW FOR STARTUPS & INVESTORS
With better infrastructure, cheaper data plans
—thanks to Jio—
and affordable smartphones, Bharat’s citizens will go digital in their millions in the next few years.
Communication and entertainment
are, of course, the first ports of call when a user newly discovers digital. Trell, a homegrown short vlogging startup that supports Indian language content, sees 25
million
monthly active users and 5
billion
views a month! But Bharat consumers are also looking for solutions that solve specific needs.
MyUpchar, an online Indian language health content, consulting, and medicine delivery provider, sees over 20
million
users visiting its site and facilitates
3
lakh teleconsultations a month. EdTech is also finding takers in this market when it is solving Bharat’s particular problems. Pariksha’s mobile app helps aspirants prepare for state government jobs in local Indian languages along with English. It already caters to 1.9
million
users
and
has a potential user base of 75
million
.
WHAT ALL THIS MEANS IS THAT THE NON-METRO & RURAL DIGITAL CONSUMER IS MOVING UP THE VALUE CHAIN
While Covid-19 has heavily impacted metro populations, the rural
community is relatively better off. For one, the monsoon has been good this
year & with lockdowns lifting across the country, produce is flowing much more
freely, money is reaching the hands of farmers. The government has also
pumped money into the rural economy. The Rural Affairs & Agriculture ministries
spent over Rs 1.5 lakh crores in April & May this year, as against Rs 45k crore
during the same period last year.[1] We can infer from available data, like the
22.5% jump in tractor sales in June 2020 compared to June 2019, that there is
greater confidence regarding the economy in Bharat.
THERE’S ALWAYS A BUT…
However, companies need to understand that it is not easy to
monetise
this market. The main challenge is that India is not homogeneous. Products that work well in developed markets work well in India’s
Tier-1
market. That’s not the case with Bharat. For instance, consumers are mobile web first
and
are not used to complex sites. This is why a simple interface like WhatsApp worked well for them.
Pulkit Agrawal, the co-founder of Trell, tells me that startups need to innovate bottom up. Trell, for instance, built a community of users from small towns before launching its vlogging platform. Rajat Garg, the co-founder of MyUpchar, says his team spent an additional year understanding the nuances of the Tier-2
and
Tier-3 markets before rolling out the product.
Further, languages, customs,
and
nuances change across regions.
Customising
for each of these submarkets
and
ensuring they earn money is difficult, especially for those offering products beyond communication or entertainment. While offering content in multiple local languages has become
de rigueur
, that isn’t enough.
Rajat shares this great insight—in the areas close to the Bangladesh border the strain of malaria is different
and
needs a different set of medicines compared to the rest of the country. If a person here is consulting with a doctor in, say,
in
Delhi, the doctor needs to have this local knowledge
and
that needs to be built into the system.
While trust has gone up,
cash-on-delivery
(CoD) continues to be king—93% of transactions on MyUpchar are still CoD. The bigger challenge is convincing the consumers that a service or product is worth paying for. MyUpchar had to keep consultation free
and monetise
on medicine delivery.
Why startups are tapping into India’s small towns
As is clear from the points made earlier, I believe the future of digital in India lies in Bharat. What startups
and
investors targeting this market need to remember is that Bharat is a long-term play and startups catering to this market need patient, long-term capital. Further, releasing a product
and
expecting the consumers to ‘bite’ is not going to work. This market doesn’t need yet another edtech company offering basic online streaming of classes. We need to go beyond Make in India
and
work towards Made for Bharat.
The good news is that in this massive market that is mostly still untapped, there are vast white spaces that are perfectly poised for tailor-made products. So, a Pariksha that caters to the large customer base of state government jobs’ aspirants finds success.
A company like MyUpchar that started off with health content evolved to offering virtual consultations
and
medicine deliveries, thus solving real problems of the Bharat market. Similarly, agritech startups offering agronomy advice
and
agri-inputs are finding a ready market among farmers. These white spaces are present within each sector, from finance to commerce. Startups should be willing to look beyond the obvious
and
come up with creative solutions & investors need to be willing to back these new business models. So, startups providing easy credit via mobile for rural craftspeople based on past sales or current orders, or those offering better access to online school education in local languages even on 2G networks, or those creating better on-demand & low-cost supply chain support for farmers will all find takers. Like I said the horizons of Bharat are vast
and
pioneers are the need of the hour.
‍
By
Team LVX
Angel Tax
Founder
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Registered Address:
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/revenue-based-financing-everything-you-need-to-know
TITLE: Revenue Based Financing: Everything you need to know

Angel investing in India just changed: what founders and investors must know.
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July 1, 2025
July 1, 2025
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Revenue Based Financing: Everything you need to know
By
Team LetsVenture
Copied to Clipboard!
Many signposts track the maturing of a startup ecosystem, but one of the most prominent is the emergence of new classes of capital for startups. Equity funding in young, pre-revenue startups may seem run-of-the-mill now in India, but at one point not too many years ago it was revolutionary. As the Indian startup ecosystem grows from strength to strength, new classes of capital have been introduced. A recent one I find exciting for both entrepreneurs and investors is Revenue Based Financing and that’s what I want to talk to you about here.
ALTERNATIVE FINANCING
But before that let’s make some clear classifications, because many of the capital classes may seem similar at first glance. At its simplest, in startup financing, equity funding confers ownership to the investor to the extent of his or her shareholding. This translates to high risk and high reward —if the startup doesn’t work out, an investor might not get even his capital back, but there is potential for a multibagger if the startup becomes a spectacular success. The recent DoorDash and Airbnb IPOs are great examples of the latter, with multiple
venture capital investors seeing stellar returns and exits. Softbank Vision Fund, for instance, converted a $680 million investment in DoorDash into an $11.5 billion return. Sequoia, on the other hand, invested about $280 million over multiple rounds in Airbnb and its stake on the company’s listing was valued at an impressive $12 billion. The returns are said to be even more impressive for YCombinator, which was an early investor in both companies. But the accelerator has not revealed exactly how much it has made. In India, the Happiest Minds IPO also provided a stellar 40%-plus IRR in five years for investor JPMorgan when the company went public in 2020.
Traditional debt
, on the other hand, is low-risk-low-reward and does not provide ownership for the capitalprovider. The startup/entrepreneur needs to pay back this debt with a prefixed interest in a set period of time. If the startup does not work out, debt takes precedence over equity in terms of returning the capital.
For entrepreneurs looking to raise capital without diluting too much of their equity, venture debt became a strong source of capital. While venture debt has been around in India for over a decade, it has become more popular among startups in recent years. India recorded over $427 million worth of venture debt deals in 2020, according to data from Inc42. Venture debt is offered to startups that have already raised at least one round of venture capital funding and is a medium-term loan with fixed interest rates with monthly repayments. In a way, venture debt is an extension of equity funding. Significantly, there is no typical collateral backing the debt; instead, the company’s warrants are used, with the option to convert the warrants into equity over a period of time. Warrants are the deal sweeteners.
Revenue Based Financing (RBF)
is a new form of capital that is gaining popularity in mature ecosystems like the US but is a pioneering asset class in India with investors beginning to test the waters only now. So, what really is RBF? I would classify RBF as a hybrid product with medium risk and better than debt returns.
Here are some key points:
It is a debt given to the startup, but not structured as a loan.
Like its name suggests, investors get a fixed percentage share of the business’ revenues each month. So if a company has higher revenue one month, the investor gets a greater share back. This repayment covers the principal plus a return that is decided at the time of investment.
This is typically meant to meet working capital requirements. The founders do not have to dilute equity, which makes it attractive for them, and hence a ready market is available to interested lenders
There is no hard collateral or guarantees backing the financing, so it is higher risk compared to secured loans for investors/lenders. In addition to risk mitigation and control mechanisms available to lenders, RBF wherever feasible provides a right to the startup’s Intellectual Property and/or movable assets.
RBF PICKING UP STEAM
For companies that can reliably predict their revenue flow, this type of alternative financing is a highly attractive prospect. This is why globally, online businesses and SaaS companies particularly are increasingly opting for RBF. These startups, while not necessarily profitable do have a regular revenue stream.
For the entrepreneur the advantages are clear, they do not need to dilute their equity, there is no collateral involved. Further, since the payment is linked to revenue, repayment does not become a strain.
WHAT’S IN IT FOR INVESTORS?
Investors typically have a clear asset allocation across public markets, private equity, debt, and alternative assets, which is perfectly fine. But many of you are looking at better balancing or diversification of your portfolio within each asset class, and RBF offers an answer. RBF does not replace venture or equity investment in your portfolio. With RBF, the core premise of the product is the strength of revenue and quality of revenue of the startup you are providing funds to. Here the key is that the return is directly linked to a company’s revenues over the next two to four years. Alternatively, return on VC investments typically takes eight to 10 years.
With estimated returns of 20% plus, RBF offers an opportunity to better the overall yield of an investor’s debt portfolio, which is always good news. Apart from this, only a handful of companies raise venture capital funding and of these only a few will bring that 50x return that makes for a blockbuster exit. The universe of revenue-earning startups is much bigger. Not all of them are attractive from a VC point of view, but are great from an RBF perspective. The larger pool of potential investee companies is in itself a big win for the investor and the founders.
‍
By
Team LetsVenture
B2B
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Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
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For Investors
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@2025 - All Rights Reserved
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Risks
Privacy Policy
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Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/can-spacs-live-up-to-the-buzz-rja1t
TITLE: Can SPACs live up to the buzz

Angel investing in India just changed: what founders and investors must know.
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July 1, 2025
July 1, 2025
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4
5
min Read
Can SPACs live up to the buzz
By
Team LVX
Copied to Clipboard!
THE “SIX SPAC”
I sometimes think that the world of finance and capital markets is the most interesting spectator sport there ever is. Just look at the Game stop saga. What drives the financial markets? FOMO -Fear Of Missing Out. When one concept, stock, or segment starts seeing heavy investor activity, how can investors know whether that’s just FOMO rearing its head, or if the underlying fundamentals are truly strong? I was thinking about this recently because of the rise of SPACs or the Special Purpose Acquisition Company.
Th
e SPAC truly became prominent in2020, with 248 SPAC IPOs in the US raising $83 billion collectively – that’s half the number of all IPOs in the US. What’s more, marquee investors like Chamath Palihapitiya (pictured alongside!) and Bill Ackman and celebrities like former basketball star Shaquille O’Neal have emerged as key sponsors of many of these SPACs, giving such companies and their fundraises greater prominence and thus increasing the buzz and chatter around them.
Billionaire Chamath Palihapitiya has sponsored
six SPACs
and notably took Virgin Galactic Holdings public by merging one of his SPACs with the space company. Former Citi i-banker Michael Klein transformed a $25,000investment into $60 million when his
SPAC Churchill Capital Corp acquired and reverse merged with data company Clarivate Analytics in 2019.
But increased interest does not equal increased knowledge, so let’s take a closer look.
WHAT IS A SPAC?
While there are many rules and regulations associated with SPACs, at its simplest a SPAC is a company that is set up by someone with an investment pedigree (known as the Sponsor) with the sole purpose of listing and acquiring another company.
Like you saw a SPAC’s only ‘business’ is to raise funds through an IPO and then hunt for the target company with which it will merge. Which is why such an entity is also referred to as a “blank cheque company”
.
During the IPO investors purchase shares and get warrants that offer them an upside and act as a sweetener. The capital raised through the IPO is placed in an interest-bearing trust account until the target company is identified.
The SPAC has about two years to discover this target and complete are verse merger. If it fails to do so, it has to return the money with interest to the investors. In such an event, the sponsor loses his investment.
If some investors do not find the target company attractive, they can redeem their shares and do not lose the initial investment.
The deal value of the acquisition could be four to five times higher than funds raised by the SPAC. The difference is met through fresh investments, mainly in the form of Private Investment in Public Equity (PIPE) deals. At the time of a public listing large private equity and hedge funds can directly invest in and acquire shares of a company at share price or at a discount without going through the stock markets. The funds get access to non-public information on the potential target company from the SPAC after signing anon-disclosure agreement and get the option to invest at the time of merger.
…BUT WHY ARE SPACS HOT NOW?
In a sentence, it is the sheer volume of dry powder sitting with investors. Global PE dry powder is at about $2.5trillion. SPACs also offer a simplified path to taking a company public and to access the public markets for both investors and private companies.
WHAT’S INIT FORINVESTORS?
For the record, we cannot list a SPAC in India due to various rules and regulations around shell companies. But investors and funds, based in India can participate in a US-based SPACIPO just like they would in a regular IPO.
For investors, there are various reasons for sponsoring or investing in a SPAC. Let’s look at a few of them:
In regular IPOs, the focus is on the past performance of a company and forward looking statements are penalised. That’s not the case with a SPAC IPO as there is no past performance to talk about and plans and futuristic statements are protected under safe harbour laws. This is attractive for many Sponsors.
A marquee investor leading a SPAC acts as a confidence booster for other investors and chances of a number of investors backing such a SPAC goes up.
For the Sponsor, the substantial Founder shares and warrants are valuable. It is not everyday that you get to own 20% of a company for $25,000.
For regular investors, SPACs make for a safe bet because their funds are parked in a trust and invested in US Treasuries until the merger.
Off late a majority of the SPACs have sponsored startups and companies that are pushing the boundaries of tech and are innovative. Being an investor in a SPAC gives funds and individuals the opportunity to potentially become an investor in such cutting edge companies. More on this below.
In many cases, the investors in a SPAC sell their shares before the merger or at the time of the merger and are able to book a profit.
WHAT ABOUTINDIANSTARTUPS?
For Indian tech companies, a SPAC is a potential route to a US IPO. This is what Yatra did in 2016 when it reverse merged with Terrapin 3Acquisition Corp, in a deal that valued the online travel agency at$218 million. In 2015, Videocon d2hhad also sold 33.5% stake to US-based SPAC Silver Eagle Acquisition Corp for about $375 million. However, other companies have not followed suit.
Why is this route attractive to Indian (and other) tech startups:
Doing a regular IPO is a time consuming and expensive affair for even highly valued companies. For super-growth startups in market segments that are still not proven, a US listing is an even more daunting task. A reverse merger with a US SPAC offers back-door entry to the US public market to such companies.
A company’s IPO depends on past performance. In a reverse merger with a SPAC a public company is acquiring a private company, with the latter becoming the public entity in the end. The target company also benefits from safe harbour protections and can make forward looking claims and projections. It can also disclose greater and confidential information to the investors taking part in a private placement and these investments are then publicly disclosed, acting as an effective validation tool.
Since this is technically a merger, it will take less time for the target company (the hypothetical Indian tech startup) to become a public entity compared to the traditional IPO route. While a traditional IPO can take between 12 to 18 months, a merger is done and dusted with negotiations lasting for just a few months.
Why is this route attractive to Indian (and other) tech startups:
For late-stage companies, thisroute allows them to raise fundswith common shares rather thanpreferred shares like in a PE deal.Moreover, valuations are morerealistic and the target companyhas greater say and control as theyare part of a merger negotiation.
WHAT’S THEDOWNSIDE?
If everything was great about SPACs, this would be the most preferred IPO path. But that isn’t the case because there are risks and costs:
For an investor intending to stay the full course, there is the risk of a merger never happening. Right now about 300 SPACs with around$90 billion are on the hunt for companies to acquire. How many of them will eventually find a truly valuable target is a question whose answer we will know only in a couple of years.
While the Sponsor can make huge returns on their investment, individual investors who come in late in the game see limited upside.
As Goldman Sachs Group Inc. Chief Executive Officer David Solomon warned if the ‘bubble’ bursts the handful of insiders will walk away with their money.
The SPAC structure lends itself to heavy dilution of share value, through shares allocated to the Sponsor, the option investors have to redeem shares without surrendering warrants and the underwriting fees based on IPO proceeds.
This in effect impacts the actual value of the SPAC’s shares at the time of merger, further affecting the deal value and could result in lower share prices post merger.
Considering the large number of SPACs being launched and allegations against some of them, it is no wonder that there is rising scrutiny and this is welcome. There are calls for better disclosures and greater checks on Sponsors so theyhave more responsibility towards investors. Better regulations will weed out the unscrupulous players and lead to better outcomes. The increased competition among SPAC Sponsors for investor money is also resulting in more equitable structuring, ensuring Sponsors do not have an extraordinary advantage over later investors.
That said, the SPAC space still has a bit of the Wild West about it – with elements of high risk, potential for spectacular windfalls and less rules all intertwined. Investors will do well to keep this in mind when they go SPAC-ing.
‍
By
Team LVX
Angel Tax
B2B
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URL: https://lvxventures.com/blogs/get-ready-to-surf-indias-health-tech-wave
TITLE: Get ready to surf India’s health tech wave

Angel investing in India just changed: what founders and investors must know.
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Get ready to surf India’s health tech wave
By
Team LVX
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At the height of the first wave of the pandemic last year, a friend was stuck in her home town far away from the nearest big city and had a complication linked to a chronic health condition. This in itself wasn’t new but she needed to consult her doctor for a prescription and due to the restrictions and the pandemic going to the hospital was too risky. Her daughter used an online consultation app and she was able to do a video call with her regular doctor whose
practice
was two hours away and she got the right treatment. What is exceptional about this anecdote is that it is not exceptional anymore in India. Stuck at home and worried about visiting hospitals or medical shops, millions of Indians have turned to online platforms to consult with doctors, order medicines and get diagnostic tests done in the past year.
E-pharmacies
saw a 200% increase in the number of orders in 2020, while consultations on tele-consultation platforms increased by 300%, according to a recent
health tech
report by IAMAI-Praxis. It has been a transformational year for Indian healthcare, specifically
health tech
.
PICTURE ABHI BAKI HAI!
We are just scratching the surface when it comes to exploring the possibilities that the intersection of health and tech can come up with. Why do I say this? Solving demand supply gaps within the existing ecosystem is always the first stage in any sector that tech transforms. At this stage the innovation or the tech intervention is in discovery and delivery. We have seen this with e-commerce and even to a large extent with
edtech
. The business models in
health tech
that have gained traction and have scaled are in segments like online medicine delivery, tele-consulting, and tech solutions for doctors and hospitals and other healthcare service providers. 1mg,
PharmEasy
, and Practo are some of the best known examples that fall in this category. Startups
focussing
on preventive healthcare, fitness, and lifestyle-linked health solutions with the use of wearables and nutrition have also come up, primarily targeted at the top 1% of Indians, which is still a significant population.
Startups like CureFit are in this segment. Much of the $3.4 billion that has flown into
health tech
between 2014 and 2020 has been cornered by such startups. Earlier this year,
Innovaccer
became India’s first
health tech
unicorn. It analyses healthcare data to offer actionable insights to doctors, hospitals, and insurance companies.
So far we have seen tech-enabled innovations; the next phase will be tech-led and there are multiple global examples of this trend.
Like genetic testing company
23andMe
, which Richard Branson is trying to take public through a SPAC reverse merger.
23andMe
has started co-developing drugs using its massive genetic database and has also partnered with a hot
artificial intelligence
(
A.I.)
-based chronic disease management startup
called
Lark Health.
Another one is
the U.K.
-based BenevolentAI, which uses A.I. for drug discovery and has been valued at over $2 billion.
Segments to watch
Every link in the healthcare chain in India is plagued by severe infrastructural issues and is ripe for disruption and tech intervention. However, from a startup and investment point of view, it will be in diagnostics, R
&D, and
deep science that we will see the most breakthroughs in the near future. To be fair, we have seen startups that have used
A.I.
,
machine learning
(ML), data analytics, and deep science R&D come up with innovative solutions built for India.
However, such examples are few, and fewer have seen growth and scale. But my bet is that we have reached the inflection point and we will see more innovative startups come up and find large markets.
What’s the booster shot?
There are many factors that support my view.
Indians were already getting more comfortable with tech pre-
Covid
–
19
: Habit-changing products and services like the smartphone, WhatsApp, TikTok and similar social media and entertainment apps, online
retail, and
digital
payments
solutions have reached almost all parts of India’s deep hinterland. Telemedicine has also been around for a couple of decades, but has seen a push in the past few years with startups coming up in this space. Covid-19 turbocharged this move towards tech and almost overnight Indians have accepted online health and health-adjacent solutions as reliable.
Covid-19
also prompted the
government
to release official telemedicine guidelines ensuring legitimacy. The government’s eSanjeevani initiative, or the
national telemedicine service
, which was launched in November 2019,
had
facilitated
3 million
consultations by March 2021.
The increasing comfort with the smartphone—about 760 million Indians are estimated to own
one
—is resulting in personal diagnostic solutions getting built around it. For instance, there are health apps that let the user check heart rates,
oxygen levels, blood pressure, and other
such health indicators with a sensor linked to the smartphone.
India already has a robust pharma supply chain infrastructure:
We do everything from production of vials to medicines to injections to vaccines. Our manufacturing prowess in the health-related space is so strong that India went from importer of PPE kits to the
second-largest
producer globally in just two months. We have already witnessed how this ecosystem worked together to create a
home-grown
Covid-19 vaccine, making India one of the few countries to have come up with its own. Further, India is among the largest manufacturers of the Oxford-AztraZeneca Covid-19 vaccine, thanks to
the Pune-based
Serum Institute
of India
. This apart, we already have a relatively
well-entrenched
R&D and clinical trials framework in place, though better transparency and trustworthiness is urgently needed. India can become a critical hub for
tech-driven
medical R&D as we have the advantage of
a large
population.
Large sample sizes will further
A.I.
and
deep-tech
development at a faster pace and scale can also be achieved much quicker. The scientists
, doctors, and
other core health professionals who work in pharma and the medical devices space have worked with
best-in-class
R&D labs and companies to handle clinical trials and production of medicines and devices. We will see increasing numbers of such experts using this knowledge to develop their own
R&D-led
products, leveraging India’s medical supply chain.
A large home market:
While we typically focus on India’s large young population, the country’s aging population is also big and rapidly growing. The over-60 accounted for 8.6% of the population in the 2011 Census. Growing at around 3% annually, the number will rise to 319 million in 2050. About 70% of India’s seniors have at least one chronic health issue. Many Indians are moving firmly to preventive healthcare and are more aware of and
focussed
on better health. There is also a lack of trust in the regular healthcare delivery systems. So tech solutions that help Indians avoid hospitals will find takers. Yes, questions over whether the
rest of India
will pay are relevant, considering the low spending power of much of India.
However, healthcare is a necessary expense and with insurance penetration still low, healthcare is prohibitively expensive for most. We have all heard of people falling into debt just to get access to good healthcare for their family members. In fact, it is estimated that 50
million
-60 million people fall into poverty due to a healthcare crisis in the family. Here again the
government
has introduced numerous insurance measures, especially for below-poverty-line households, like Rashtriya Swasthya Bima Yojana and Ayushman Bharat. Startups are also innovating and
insure-tech
startups like
Turtlemint
, Acko, RenewBuy, PolicyBazaar, Digit, and Coverfox are increasing access to insurance, ensuring more Indians will be able to afford quality healthcare.
The National Health Stack guidelines by
the
NITI Aayog will provide a further fillip to startups; much like UPI and
the
India Stack did for fintech. There are challenges, from poor infrastructure to dearth of talent, but then which sector in India does not face these issues? Indian entrepreneurs have shown the gumption to build around these challenges. We have all the basic ingredients ready and in place today—a great pharma and medical supply chain, large population, intent among health professionals to innovate and
start up
, and now willingness among customers to try new solutions. The future of Indian
health tech
is healthy.
‍
By
Team LVX
B2B
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================================================================================
URL: https://lvxventures.com/blogs/how-to-evaluate-a-tech-startup-ipo
TITLE: How To Evaluate a Tech Startup IPO

Angel investing in India just changed: what founders and investors must know.
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July 1, 2025
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How To Evaluate a Tech Startup IPO
By
Team LVX
Copied to Clipboard!
As India is emerging from a gut-wrenching second wave of the Covid-19 pandemic,
the optimistic financial markets point to a hope of growth post-pandemic. Linked
to this is the expected flurry of tech startup IPOs in 2021 in India — tech startups
are expected to mop up approximately $20 billion this year by going public.
This is the year when India’s storied Unicorns are expected to start transitioning
into public companies. Zomato is already off the block and has filed its draft
papers with Sebi for a whopping INR 8,250 crore or $1.1 billion IPO. Paytm is said to be planning a $3 billion IPO later this year. Many more startups will surely follow, with reports emerging of Nykaa, Delhivery, Mobikwik, CarTrade, Policybazaar, Freshworks and Flipkart planning to go public in the coming months. That brings us to the question posed in the title — how to evaluate a tech startup IPO?
I have made an important distinction by qualifying such IPOs as tech ‘Startup’ IPOs because these are mostly loss-making companies and are expected to continue to register losses for quite a while, which is not something public investors see often in India
. For instance, Zomato says in its draft red herring prospectus that it has a history of losses and that it anticipates increased expenses, translating to higher losses, in the future. Zomato reported a net loss of INR 682 crore for the nine-month period ended December 2020 and a net loss of INR 2,385 crore for FY 2019-20. This is the case with almost all tech startups, especially B2C ones.
The much more mature US market has witnessed many such IPOs. Palantir,
Snowflake, Airbnb and DoorDash were the big tech IPOs of 2020 and all are lossmaking entities. Yet, each one had a blockbuster debut on the markets. Airbnb had
a $3.5 billion IPO in December 2020 and it quickly crossed the $100 billion market
cap mark on listing. Similarly, DoorDash had a $3.4 billion IPO and galloped to a
market cap of about $59 billion on listing.
CHANGING THE ASSESSMENT LENS
For traditional companies, an IPO is typically a culmination. It has grown and
reached stability and then goes public. In the case of tech startups, the IPO is a
part of the growth journey. For such companies becoming a Unicorn is the 1st day
lunch session of a five-day test match and IPO is at best the second day’s session.
For traditional tech and non-tech businesses, investors primarily assess a
company’s current performance, with a focus on earnings and earnings multiples.
In the case of tech startups, the assessment needs to be on potential future
performance based on investments.
As an investor, I would focus on two things for tech startups going IPO — path to profitability and exponential customer growth.
A tech startup focuses on first growing the user base, then ensuring increased
usage and stickiness and only then on monetising. Food delivery and e-commerce
startups did not apply delivery charges initially. Only once they had a sizeable user
base and the service they offered became essential to that user base did they start
monetising by charging delivery charges, among other measures. This does not
mean that such startups need to be given the benefit of doubt always.
Performance is important.
THE AMAZON MODEL
Amazon is considered to be the pioneer of the model of going public during the loss-making growth phase and continuing to aggressively invest in growth.
Famously, Harvard Business Review had said in a 2013 article that Amazon had “trained its investors to behave”.
In fact, it wasn’t until 2016, almost 10 years after listing, that Amazon started
making significant profits. But Amazon was growing rapidly, it was increasing its
users, investing in new categories, acquiring companies, launching innovative
offerings and products for consumers. Amazon’s blockbuster innovations like
Prime, AWS and Alexa all happened much after its public listing. The stock prices
kept pace with Amazon’s top line growth. As of January 2021, Amazon’s share price had grown almost 12,040% since its IPO.
AMAZON’S NET INCOME BY YEAR
RESULT MATTERS
The important lesson from the Amazon model is not that investors need to repose
faith blindly in tech startups. It is that fast-growing, loss-making companies need
to show results in the form of exponential growth, when not making profits. In the
Indian context, the ability to make inroads into non-metro India will be key to the
success of Indian B2C tech startups.
It is important to also focus on the performance of the IPOs. In the last decade,
only 20% of the companies listed on the Indian stock exchange have outperformed
the benchmark indices. This shows clearly how important it is for investors to do
their due diligence and not follow market euphoria blindly — whether the
company is a tech startup or not.
AN IMPORTANT QUESTION TO ASK IS – DOES THE VALUATION AT IPO MATCH WITH THE LONG-TERM PROSPECTS OF THE COMPANY?
Unless you are sure the stock will list at a significant premium and will ensure good short term returns, you are looking at a long term play. For long-term value building in the public markets, the company needs to show performance and that can happen only if the company significantly scales and delivers results. So, profitability and customers remains the key.
Having said that, I do think that investors and the markets are very agile; and it will be sooner rather than later that they adapt to the new way of evaluation. Using some of the metrics outlined earlier one should be able to differentiate between the wheat and chaff. Lastly, patience is a difficult pill to swallow but one that helps build the best financial muscle.
After all, according to Jeff Bezos’ 2020 Letter to Shareholders, Amazon created
$1.6 trillion of wealth for share owners and it did record a profit of $26.9 billion
between April 2020 and March 31, 2021
‍
By
Team LVX
B2B
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Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blogs/how-family-offices-are-strengthening-the-indian-startup-ecosystem-with-investments
TITLE: How family offices are strengthening the Indian startup ecosystem with investments

Angel investing in India just changed: what founders and investors must know.
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July 1, 2025
July 1, 2025
·
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How family offices are strengthening the Indian startup ecosystem with investments
By
Team LVX
Copied to Clipboard!
Family offices are an idea whose time has come. Several factors have led to their increase, both in terms of absolute numbers and the scope of activities carried on by them, over the last few years. Previously, it was commonplace for business families to co-mingle business and personal assets, in addition to adopting unhealthy governance practices such as evergreening of loans. Since the introduction of creditor friendly laws such as the Insolvency and Bankruptcy Code in 2016, families are particular about the safety of personal assets and keen to put in place structures to preserve and grow them. The pandemic has also provided an impetus to families to organise themselves and their wealth better, which in turn has provided a boost to family offices in India.
Another factor contributing to their growth, has been the recent spate of initial public offerings and acquisitions, which have created a new category of first generation ultra-high net-worth individuals. These individuals are frequently young and first-generation entrepreneurs who are willing to evaluate evolving concepts such as the family office. Therefore, family office structures, which help business families and ultra-high net worth individuals professionalize and institutionalize the management and holding of personal wealth, are in demand like never before. By some estimates, there are over 200 family offices in India today[1], and by 2025 it is estimated that around 30% of the estimated $100 billion to be raised by startups shall be invested by family offices.[2] These are numbers that are only expected to grow.
How family offices are structured
In their traditional form, family offices were entrusted merely with the management of wealth. However, in their modern and more expansive form, they are responsible for a much broader range of activities such as lifestyle management for their clients, managing the education requirements of their children, assisting with rent collection etc. How each family chooses to accomplish these objectives, and the structures which they adopt, depends on the specific needs and preferences of the relevant family. Families in the early stage of planning frequently begin with an embedded family office model, where they identify persons who are already within their organisation or who are well known to the family, to begin managing the family’s personal wealth. While this option does offer the comfort of familiarity to the family, it may not always be possible for families to find suitably qualified specialists for their specific requirements. The choice then is between setting up a single-family office model versus opting into a multi-family office model. If the family wealth is significant, and if the family prefers to set up a dedicated structure for family requirements, they may put together a single family office team to manage family wealth. This team would be given the limited responsibility of financial management, or a broader set of responsibilities such as estate and succession planning, philanthropy, family governance etc. depending on family requirements. Alternatively, the family may work with a multi-family office setup which offers the same services, in the capacity of a professional advisor, to multiple families. This option comes with the advantage of providing access to large and qualified teams of professionals for the various requirements that a family may have at different points in time, in addition to the benefit of experience that the team may have in the course of working with other families who may have similar issues. Multi-family offices are also frequently less expensive.
Families contemplating the choice between single and multi-family offices are frequently concerned about hidden costs that may arise if a third party is entrusted with wealth management. In this context, it is relevant to note that in July,
2020, the Securities and Exchange Board of India (SEBI) introduced regulations governing registered investment advisors, whereby it barred providers from offering advice and distribution services to the same client. Through these regulations, SEBI also prohibited non-registered advisors from referring to themselves as wealth advisors or independent financial advisors. Reputed multi-family offices now operate on a fee only basis, and some have been doing so since much before the introduction of regulations by the capital markets regulator.
When families look to set up a single family office, they sometimes do so through the setup of a separate entity where the family office functions are housed, in addition to assets being held from a succession planning perspective. This entity is frequently set up as a private trust, and occasionally set up as a limited liability partnership (“LLP”) where different family members/branches may have a share. In setting up any kind of dedicated structure, families would first need to decide the objectives to be fulfilled by such a structure – whether the professionalization of personal wealth management, succession planning and seamless transfer of wealth to the next generation, centralization of decision making in relation to family assets, protection against future estate taxes etc., based on which the most appropriate structuring option maybe decided upon.
How family offices invest
Traditionally, business families tended to prefer investing in fixed income assets, real estate or gold, or setting up new family businesses. The professionalisation of personal wealth management over the last decade, combined with the growing role played by next-gen family members and developments in the economy, has led to business families and high-net worth individuals looking at alternative categories of investments as well. They are now actively participating in the securities market, investing in startups, setting up or investing in alternative investment funds or other Indian or global venture capital and private equity funds, looking at areas such as impact investing and even evaluating asset classes such as cryptocurrency and art. As this Survey Report finds, listed securities account for almost 36% of the total asset allocation, followed by fixed income assets at 20% and startups/venture capital assets seeing an 18% allocation in 2020-21.
Interestingly, the offices surveyed consider direct startup investments/Indian equities, venture capital investments and developed market equities to be the top three highest conviction opportunities in the next three to five years. Some family offices are also examining debt investment opportunities, especially in cases where there is a reputable issuer with a good track record, if there is also an offer of a decent return and terms. In deciding on the choice of investments, families primarily base it on a well thought out investment strategy that best meets their specific requirements, while also keeping in mind the various laws applicable to different kinds of investment structures as well as jurisdictions.
For example, families looking to diversify their investments outside India, are often limited by the applicable outward remittance by individuals which is only USD 250,000 a year, under the Liberalised Remittance Scheme route. An alternate route, known as the overseas direct investment (“ODI”) route, does allow an Indian company or partnership to send out a higher amount — up to four times its net worth, based on the last audited financials. However, the ODI route is only available for specified kinds of investments in a joint venture or wholly owned subsidiary which carries on an eligible business activity. This route cannot be used to make investments into listed securities, for instance, or any activity considered to be in the nature of real estate business or financial services.
Mature family offices also look to set up alternative investment funds (“AIFs”) to pool private family capital. AIFs set up in India are permitted to invest in equity or equity linked instruments issued by venture capital undertakings outside India, subject to a maximum limit of 25% of the AIF’s investable capital being invested overseas. The permission to make such investments is granted to SEBI registered AIFs on a first come first served basis, and is subject to other conditions such as the investment being permitted only in entities with some form of Indian connection, which is expected to generate indirect benefits to India. When it comes to Indian investments, AIFs are commonly considered as a way for multiple family branches or UHNIs to come together to share risk and costs and mutually benefit from underlying investments, while also pooling funds to enable the hiring of high quality professional talent.
Even as families consider different structures and ways to diversify, this Survey Report finds that direct startup investments and venture capital/private equity investments make up 47% and 32%, respectively, of the total private market portfolio of family office investments. More than 83% of family offices surveyed believe that in the next five years, private markets would account for over 10% of their overall asset allocation. Recent economic developments are proving them right to focus on these areas. As of November 2021, India has 78 unicorns and over 55,000 startups with some of the most successful ventures emerging in the technology space. As the Survey Report also notes, financial, enterprise, consumer and frontier technology industries are likely to be the sectors which are of the highest interest to family offices.
It is already common to see marquee family offices co-investing along with well-known venture capital and private equity funds into the startup space. Sometimes, we see family offices also being preferred to venture capital funds, as providing more patient capital and strategic benefits to the investee company. At the same time, family offices are also evolving to realise that these investments are uncertain and risky with 20% of those surveyed terming the perception of high-risk associated with such investments as being one of reasons for not venturing in private markets.
The Bottom Line
As recently as a decade ago, it was commonplace to find ultra-high net worth individuals and well-known business families with no comprehensive plan in place for their personal wealth, often with unfortunate consequences. Thankfully, the tide is now shifting. Families are now consciously taking out time to discuss important issues relating to family governance, intergenerational transfer of wealth, business succession planning as well as the management and preservation of their assets. This is a timely and necessary shift.
This is because, India ranks third in the world in the list of countries with the highest number of family-owned businesses, the majority of which are in their third generation. Evidence from other countries also shows that most family businesses split up beyond the third or fourth generation, which often results in a loss of value.
Family offices are both a much-needed intervention as well as an indicator of the seriousness with which families are now considering the issues of succession and personal wealth planning. These structures enable families to get the best advice together, from legal, tax and accounting professionals as well as finance professionals, so as to decide the most suitable financial and governance strategies for the goals of the family, in addition to getting the basic housekeeping in place in relation to family assets, such as nominations for financial assets, preparation of a personal balance sheet, updated wills for all key family members and a cataloguing of material assets which are not in the nature of liquid assets or real estate. Hopefully this will enable families to transition their wealth better to the next generation, and assist in preservation of long-term harmony.
By
Team LVX
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URL: https://lvxventures.com/blogs/these-are-the-factors-the-reddy-family-office-looks-for-when-investing-in-a-startup-new
TITLE: These are the factors the Reddy Family Office looks for when investing in a startup

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These are the factors the Reddy Family Office looks for when investing in a startup
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The Reddy Family Office, belonging to the Reddys of GVK, began investing in startups as an asset class through their Reddy Futures Fund in 2015. Their model is a pure play fund that invests alongside some of the best angel investors and VCs (globally) in technology startups. Keshav Reddy is an entrepreneur and investor and runs the Reddy Family Office’s Reddy Futures Fund which has a portfolio of 30 investments with five unicorns namely Cred, Upstox, Khatabook, Chipper Cash and Hive. Keshav sits on the board of his family’s Aragen Life Sciences, which is India’s second largest contract research organization (CRO). Keshav has a MBA from MIT and a BSE degree from Michigan.
Why did you choose to run your investments in startups as a venture fund (Reddy Futures Fund) as opposed to strategic direct investments or merely being an LP in other VC funds?
If you look at our family asset allocation, capital has already been allocated to real estate, equities, bonds and group companies.
Technology investments as an asset class were under allocated due to its inherent risk and illiquidity.
As technology investments were so uncertain, becoming an LP in a fund that was allocating to this asset class seemed risky in the early days. We decided that we wanted to structure ourselves as a fund where we have the option and right to invest in interesting companies as and when we wanted to.
As an LP in a fund, you have less flexibility — there’s no liquidity and if you catch the wrong cycle of the fund then you’re in trouble. You can’t easily sell out your position in a fund to anybody. Today, if we find something ‘off’ in a direct investment, I just have to find a secondary buyer and leave — thankfully I haven’t had to do that in any of our investments. Today, I have the flexibility to invest in 8-10 companies a year and I am still allocating the same amount of capital that I would have as an LP.
How has your asset allocation to private markets changed over the years?
We have allocated close to 20-25% to private markets and from what I’ve understood this is on the higher side. But what I have also seen is that when you have a relatively smaller base, then you’re going to take larger or outsized bets. Even the cheque sizes today are much larger — some closer to $2 M per startup versus about $500K when we started.
What are the most important things you look for when investing in a startup?
A startup must show signs of a very strong competitive advantage and you have to be able to see that with early product market fit. We also try to focus on good founders and large markets, because at the end of the day it is also a lot about the right time and right place. You don’t have to always be the smartest guy; you have to be able to hack your way. Having said this,
our guiding principles have always been to invest only in software and go super long term.
Do you look at startups that align to the GVK Group’s strategic interests?
That’s really not a part of our consideration at all. Startups and large corporate houses work in very different ways and the Group’s strategic and M&A requirements are dealt with separately.
You started Reddy Futures Fund in 2015, can you give us a snapshot of the evolution of the fund over the last 5 years. How different is your thesis today from when you started?
In 2015 and 2016, Reddy Futures Fund had a 10 person team that invested in startups. We had a tie up with the e-cells of 6 IITs and in fact I had four IITians in my team. The thesis was that all the best startups were coming from IITs so why not be part of that ecosystem. The working model was that we took a large stake in the venture and provided the entrepreneurs with all the resources they needed in addition to capital – think of it as the Rocket Internet model. But we realised that wasn’t sustainable and scalable. Moreover, entrepreneurs didn’t have that fire in the belly to succeed because they had a quasi-job of sorts at their own startup. Although we were able to get a large 50x exit in one of our portfolio companies, we changed our strategy thereon.
From 2017, Reddy Futures Fund co-invests passively with the best venture capitalist funds and angel investors into softwarec companies that have exceptional founders, signs of early product-market fit, massive market opportunities and early signs of competitive advantages.
Reddy Futures Fund aligns exceptionally well with founders as we don’t seek early exits because we have only our family capital to manage and we are huge believers that value creation takes time.
You mentioned 5 unicorns in your portfolio today – tell us a little about some of these companies and your thesis around those investments.
Let me talk about three companies, across geographies – Cred in India, Hive in the USA and Chipper Cash in Africa. We invested early on in Cred and today the company is valued at $4 billion. What they have done really well is to find a way to keep users really engaged and addicted to the platform – a platform that essentially helps you manage your money better. What the founder Kunal Shah is doing is that on a relatively small user base (India’s affluent class which is a small fraction of the population) but he is building a very valuable business; because the spending power of his consumers will stay intact and only keep increasing in a faster than usual cycle.
Another exciting company is Hive.AI in the USA. We invested back in 2017 and today the company is valued upwards of $2 billion and what they do is create APIs to help enterprises and social platforms with image recognition and content
moderation. This company has insane metrics and is going to be a very large company. We fully support the founder Kevin Guo in his journey of building one of the largest AI companies in the world. Our latest investment in an African fintech startup called Chipper Cash which operates out of seven countries on the continent and enables remittances, P2P lending and if I may say so, is building out the UPI of Africa. This is an opportunity, like the others that we got access to via our network of US-based VCs with whom we generally co-invest. This company just got valued at $2B.
On the question of co-allocation along with VCs – do you seek a certain percentage holding in the company when the round is structured?
We consciously never lead the round, even if it is a very early round so we are never in a position to dictate terms. Secondly, we don’t actually want to manage large holdings in companies because I do not want to build out a business of managing large portfolio teams. Today I have a team of three people and we analyse the deal flow that comes to us via our network of VCs and once we invest, we are passive unless of course the founders reach out for help or assistance — for that we are available 24X7. Helping founders professionally or personally by making connections via our networks in India, USA or any other part of the world – that’s the real value we bring to the table.
As a family office, I reckon most family offices do not have the interest or inclination of sitting on startup boards and being involved on a quarterly basis with the company.
How did 2020 pan out for you?
Our biggest priority in 2020 was working with and helping out our portfolio companies and founders. Much like any VC that pumped money into their existing portfolio, so did we and we consciously stayed away from making any new investments in 2020. But we did double down on public equities in 2020 and built some very strong positions from a long term perspective.
In contrast, in 2021 we see a massive bull run in both public and private equities? What do you see as the opportunities and challenges?
A combination of low interest rates and economies printing money has made liquidity the default and people are bullish on the equity markets both private and public.
This trend is going to allow a lot of private market players to list or go IPO but when the crash comes it’s going to hurt because today, I do believe that the asset class is grossly overpriced on average. Some category leaders deserve the valuations, but not all that we see can justify such high valuations. The correlation between the US market and India, especially for VC/PE investments is very tight because a large portion of all the capital coming into India is from US funds.
I do see a slowdown or correction being at least 12-18 months away and, in the meanwhile, a large pool of domestic capital
would have opened up to investing in private markets. What will support this is the number of large technology companies that are listing in India, exits are suddenly very possible and that will be a driver of growth for Indian private market investments.
Today when you look at the top 10 listed Chinese companies, a large number of them are technology conglomerates and in that respect, I do see the same happening in India over the next 10-20 year horizon.
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URL: https://lvxventures.com/blogs/we-back-non-linear-growth-businesses-with-really-strong-entrepreneurs-sohil-chand-new
TITLE: We back non-linear growth businesses with really strong entrepreneurs: Sohil Chand

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We back non-linear growth businesses with really strong entrepreneurs: Sohil Chand
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Team LVX
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Sohil Chand is the Chief Investment Officer of LC Nueva AIF* and principal at Yukti Securities, the investment office of the Chand Family that was established in 1997. Sohil was part of the founding team of Norwest Venture Partners India and co-led the VC fund’s investments for over 13 years. Prior to joining NVP India, Sohil was an Executive Director in Goldman Sachs’ Asian Special Situations Group, a balance sheet investing group with over $4 billion under management. Yukti Securities since 2010 has focused on early stage startup investments across sectors and the Chand family has recently partnered with global wealth and asset management company Lighthouse Canton to create an AIF that will double down on portfolio outliers at growth stages.
Yukti Securities was set up in 1997, can you tell us about how the investment office has evolved over the years?
The initial proceeds to set up Yukti came when my father exited the IT services business he had set up in the mid-1990s. Initially, the capital was used to buy stakes in operating businesses, manage those, with a view to liquidating them. But over time this evolved to backing great entrepreneurs, and working with them as they built their businesses. Some of our early successes were with companies like Veeba, Bakers’ Circle and Biryani By The Kilo. What also helped was my personal background in private equity and venture capital since the 2000s, first with Goldman Sachs and then with Norwest Venture Partners in India.
Now for the past few years, my brother (Ashish Chand) and I have been running the family office on a full time basis, investing in a very systematic way with a lot of diligence. Our thesis is to go early so that we can get a meaningful stake in the business for relatively small amounts of capital, and to work with the entrepreneurs to build out the business. We invest for the long term and unlike a fund we do not have exit pressures but we do like to churn capital; we consistently look to exit our performing investments and reinvest in other early phase businesses.
We’ve not invested in PE/VC funds and wouldn’t look to do that because we have that expertise ourselves, so why pay someone else to manage our money unless there was something really dramatic that they’re doing? We don’t see that in India yet.
But what we have done this year is set up an AIF in partnership with Lighthouse Canton (a global wealth and asset management company) with the objective of having more power to play. As a family office our focus will always be on early stage investments but with the outliers we would like to participate in later rounds as well — to ride out winners.
In the 20-odd years that your investment office has been active and your own ringside view of the venture and startup ecosystem in India, how would you say the approach of family offices and UHNIs to private markets has evolved?
When we started, it was mostly one off investments, some via networks like Indian Angel Network, etc and initially the capital allocated to private investments was extremely small — private market investing has become serious business for us only in the past five years or so when we massively increased the allocation to private markets.
But we haven’t done this by cutting down our public markets allocation or exposure to real estate, and so on. What we’ve done is plough backs gains from our early startup investments back into the private market itself and in that sense, the capital has been recycled. We’ve grown a relatively small amount of initial capital into something that’s become quite significant because returns on our private market investments have been much better than public markets. We’ve also fortuitously caught the right crests of the capital market cycles.
On a more general note what I have seen is that today family offices and UHNIs are willing to take more risk and make very early stage investments compared to the VCs. Most VCs today have a minimum cheque size of $5-10 M and are therefore playing in the mid-stages and the UHNIs are concentrated in the seed to Series A+ rounds.
You’ve made about 20-odd investments in the past few years, is there an investment thesis at play?
Some of our early bets were in the consumer space with an idea to diversify our allocation given that hitherto most of our private and public investments were in the IT and technology space. Today, if I were to summarise our investment thesis in a line it would be to say: we back non-linear growth businesses with really strong entrepreneurs.
My biggest learning has been that you just cannot discount the importance of the founder and the team, no matter what the business. We look for teams that can play the long game in a large market.
We look at businesses that will have the ability to grow long non-linearly without continuous capital infusion. Scale should beget scale. Scale cannot be exclusively a function of capital.
Lastly, we want to have meaningful positions in companies, 5 to 15%, so that we have enough skin in the game to actually spend time with these companies.
One of the things that you also spoke about earlier was finding an optimal time to exit some of the businesses and then churn that money back into other startups. What has been your biggest learning in creating exits for yourself and having the gumption to not keep waiting for a larger upside?
This is a matter of philosophy—we don’t have to maximize the last dollar. I truly believe that’s a losing strategy. Nobody can really time the market. We look at the opportunity cost to our capital at all points in time. When we see business growth slowing down or actually the valuation growth slowing, we would rather start taking money off the table and invest it in a business that’s growing much faster.
Valuations from seed to Series A and even Series B, really leap manifold and then as the business hits a certain size and scale, it’s going to normalize; and at that point, we are happy to let somebody else with a different risk-return appetite take that upside
Having said that would you say that it has been easier in the last few years to actually come by exits?
A bigger investor always wants to write a big cheque so there are always exit opportunities available along the way if you want to take them.
There is today a lot of euphoria around the private markets today. Your advice to UHNIs and family offices looking to enter the private markets today?
Number one, you can’t do this as a hobby, or on a whim; one must have an organized approach and run it like a business if one is investmenting from one’s own balance sheet. It needs time, effort and a good amount of diligence.
Double down on diligence, this has been my biggest learning from meeting multiple companies—for every deal that we do, we pass on 20 or 30 of them. When someone is new to this space, they get really excited with every deal and want to give money to every business; but you must know that most of them don’t work.
If you don’t have the time to bring in a professional who has done it before or tap into your network and lean on the expertise of someone who works in the industry.
I think the most efficient and effective way of getting started in private market investing is via a fund. This gives you access to a number of deals to co-invest in and access to expertise which you can then build on to start doing more deals by yourself.
Your thoughts on the listing of some India’s largest technology startups and the pipeline. The single biggest complaint of global investors for the past two decades has been the lack of exits.
This has been really, really important for PE/VC funds that have been under tremendous return pressure. What all the recent listings have shown is that India can produce exits and this has really energized the ecosystem; we will see more money flow into PE/VCs and more companies will get funded.
Obviously not every IPO is going to be a blockbuster but at this point, I don’t think that’s important. I think what’s important to remember is that these businesses didn’t exist 10 years ago, and now you have multiple $10 billion companies listing. These industries did not exist 10 years ago. Can you imagine the massive value creation that has taken place in India? These IPOs are a testament of that grassroots level value creation taking place for customers and investors!
* LC Nueva AIF (“Fund”) is an Alternative Investment Fund that is currently awaiting approval from Securities and Exchange Board of India (“SEBI”). The Fund will be launched once necessary regulatory approvals are obtained.
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By
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Angel Tax
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URL: https://lvxventures.com/blogs/find-out-sunil-kant-munjals-one-question-for-startup-founders-here
TITLE: Find out Sunil Kant Munjal’s one question for startup founders here.

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Find out Sunil Kant Munjal’s one question for startup founders here.
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Team LVX
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Sunil Kant Munjal is one of the founder promoters of the Hero Group, India’s premier automotive manufacturing group that has evolved from being the world’s largest bicycle-maker to the largest two-wheeler maker. He is now the Chairman ofHero Enterprise, with interests in insurance distribution, steel-making, real estate, corporate training and an active Investment Office. The Investment Office has made strategic investments in several areas ranging from e-commerce to hospitality. Mr. Munjal also supports startups in digital learning, community transportation, healthcare, women empowerment, education, financial services, consumer-facing businesses, etc. The Investment Office runs a portfolio of structured debt, public market investments and private equity investments in India and global markets.
Let us begin by very simply understanding why you angel invest?
To be honest we do not do a lot of startup investments now, at least not at the pace that we were doing earlier. At the time that we started investing in
startups there was actually very low access to risk capital, almost none actually. My belief was that in a country like India, with so many young people with such amazing ideas it is a shame that we are not able to facilitate them taking ideas to reality. So we promoted a few initiatives for angel investments like seeding the Indian Angel Network and once there were enough of them around, we moved up to the next level, doing venture level funding. And then once they were enough domestic venture funds seeded we moved up to slightly larger investments — the single ticket size grew. We started looking at steady state businesses that were seeking either growth capital, or an acquisition or some major restructuring. But the very point of starting anything at all was to encourage and help startups as a culture and strengthen entrepreneurship in the nation. Worldwide, a lot of the energy in the economy comes from startups, some of the best ideas worldwide are actually coming from startups, even for the use of the large established companies, and we saw no reason why India should be left behind. So that was actually the reason for us getting into the private markets.
When we look at private markets, there are three primary things investors use to evaluate startups — team, innovativeness of the product and the market size. What weightage do you give each of these?
Most investors will have a financial criteria they look at as well. But financial modelling is frankly exactly what it says — it’s just a model. It doesn’t quite mean anything and in almost all cases, reality tends to overtake these plans. So, what we look at is the passion of the founders; because passion has a magic quality, which allows people to do much more — to find solutions when things don’t work out.
The second thing we look at is, have any of them dealt with failures and have they actually learned from failures. Next, we look at the business and ascertain if they are providing a social good or if there is a definite positive social impact — for us this is a necessary ingredient to support any business.
We don’t just write a cheque and walk away, we actively support and mentor founders, we help them no matter what the area of support is — technology, branding, distribution and marketing. Having run businesses of all sizes, I guess we have a little bit of an advantage of hindsight of not just knowing what works, but in most cases and more importantly, what does not.
So ultimately, it is about the team and execution and not chasing valuations… Yes, I think too many entities when they start out are focused on valuation. And I think that’s the wrong end of the stick. They have to be able to build a good business — whether it is finding the right kind of customers or creating a need for something that does not exist right now – and doing this efficiently. I think valuation should be a function of this, not the main driver of business.
If you run a good business, profit and value will come, it’s a natural fallout. So one of the things that we have done, by the way, is that we have actively not supported businesses, which are just based on pure valuation, or on growth at any cost. These two business models we don’t engage with at all.
Valuation is an outcome and not the input. But let me ask you how you arrive at some of the answers. Is there a question that you double down on when you are evaluating a business idea for investment?
The one thing I like to ask any founder is: do you know who and where your customer is? Because very often, you have built a fantastic business model based on something which is in your head. You think this is a great idea, without actually testing it out. Is there an actual customer out there who’s going to consume this and pay for it? This applies to both direct consumer business and B2B businesses. This granularity is unfortunately always missed out.
Let us just zoom out a bit. How do you arrive at asset allocation as a family office?
Asset allocation is going to be unique to each family depending on the stage of development of the family office. It also depends on what the needs are and what is the surplus that can be allocated, either on a one-time or regular basis. Broadly, it’s a three way split — 1/3 where you can take high risk for high returns, 1/3, which you want to keep quite safe and 1/3, which is middle of the road. Of course, what we do is much finer — identify many micro categories and allocations, because our investments are across the board — all the way from RBI bonds to startups.
In the private market bucket — how do you split between funds and direct startup investments?
We have actively supported several funds but like many family offices are saying globally, we want to take hold of our own destiny. A recent study has shown that 48% of investments from family offices are now becoming direct investments and another showed that number to be as high as 62%.
Essentially the thinking is — I will make the investment, I will build the expertise. And this is natural because principals in these family offices have run businesses, they have the organisational capability and the ability to understand risk already exists.
Remember, when we were investing in startups it was quite uncommon and we literally had the pick of the crop. But we have always been picky — we get lots of offers every month but we take our time. Ours is patient capital — we’re not answerable to anybody else to give them a return in two years or seven years and so we are able to take the decisions, which are just the right decisions, regardless of how long it’s going to take. We also have a very strict criteria for selection and approval. We try to make it objective and disciplined as possible before we lay the final subjectivity on top of that.
The other area to which family offices also allocate capital is philanthropy and here the lens can be varied — promoting the family’s culture, nation building, environment and ecology and so on. More and more family offices are therefore investing in companies and businesses which address these issues or actually working directly in these areas. It’s no longer only about funds, there is an added layer that has come in, especially in the last five years.
Could you elaborate on this a little more?
It is now being seen as a responsibility, or a new contract between business and society and business and government. There is a new understanding that if you’re not playing a bigger role beyond your business, then you’re falling short of the expectations of you. So in many cases, the family offices have started to play an active part of that role, while the operating companies play some of it, but more of it has shifted to family offices because here you can allocate serious time, resources and talent.
Would it be fair to say that there is a thin line between philanthropy and value investing? Is there no expectation of returns?
We have invested in some impact investment funds but we actively support other initiatives where there is no return expected. But those foundations, those charities, those institutions, have to become self-sustaining at some time. Especially the ones we promote and run ourselves – to all of them the brief is very clear that we will fund them when there’s large capex required, or there’s a problem but they have to go out and become self-sustaining over a period of time.
Is there any advice that you would like to give some of our largest companies that are heading for an IPO? What are the top three things that will come to your mind?
The first one is discipline in process. Second, is discipline in reporting. Because these companies are so busy building their business, they sometimes forget to have a formal reporting system to talk about what’s going on. And third, some of them actually try to hide the negative stuff, which is very dangerous. So that’s the one discipline that the listing will bring that you have no choice but to share everything. Having said that, our regulations are so stiff for listing. And it’s not just in India, the listing in London, for example, is even tougher, if you go to New York Stock Exchange, it gets even tougher. All of them have pretty stiff requirements of how you run the board — the governance models, the distinction between governance and management. This is something one should think about very carefully before opting for the listing, because it does tend to change the way you will run your business.
What amazes you when you see the startups of today and what disappoints you?
What amazes me is the number of brilliant new ideas each time you walk into a meeting. What certainly scares me and sometimes disappoints me is this mad craze for the valuation that has now crept into company after company after company. And the other one, is the unpreparedness for failure — not being ready with a safety net or a second option to change course. In some cases the company becomes so rigid that it would rather break than shift or bend.
‍
By
Team LVX
B2B
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/jamshed-jeejeebhoy-on-why-family-offices-need-to-invest-in-new-generation-companies
TITLE: Jamshed Jeejeebhoy on why family offices need to invest in new-generation companies

Angel investing in India just changed: what founders and investors must know.
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July 1, 2025
July 1, 2025
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Jamshed Jeejeebhoy on why family offices need to invest in new-generation companies
By
Team LVX
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With a family legacy of land ownership and philanthropy, the Jeejeebhoys have helped build Mumbai into what it is today. With India entering a new phase in its history, the family business group is now trying to do their part by contributing long term capital to new age businesses whilst keeping the foundations built on integrity, sustainability and giving back to society intact. The group’s vision is to re-align the family wealth from land assets to financial assets, and the goal is to build a professionally run family office with diverse investments. The group’s current venture portfolio consists of investments into various early stage and a few late stage B2C tech companies, B2B product companies and funds. The group prefers to work closely with fund managers and make direct investments into companies, including equity and debt
/ asset financing. We caught up with Jamshed Jeejeebhoy
Let us start with the broader outlook – from the point of view of the family office, how do you approach the private markets from an asset allocation perspective. What are the qualifiers to make this allocation?
I think it would be wrong to say that we have to look at private markets from a financial allocation or risk perspective. The primary reason that we look at private markets, and especially early stage companies, is that we
believe that in India, and globally, there is a tech-tonic shift in the way businesses are being created, built, run and of course valued. This is in line with the needs and behaviours of individuals and corporations in today’s world.
If we as a family are to stay relevant in the future, then we have to be in touch with the companies of tomorrow. And these companies are being incubated today.
What guides the distribution between VC / PE funds and direct startups?
It is always our aim to eventually work directly with founders and companies, however, there is no question of the value and guidance provided by top tier funds to investors and founders alike. We aim to work with companies alongside funds, rather than seeing them as a separate channel. But of course families do have to be cognisant of fees and expenses as a leakage in the overall portfolio performance.
While every family office has its own prerogatives as far as investing and managing money is concerned – what are some of the principles that have held you in good stead?
We try to read a lot and form a view of the world around us. We try to work with the best people, and at the same time try to be good people to work with. We set as high a benchmark for diligence in our investments as a team our size is capable of. We try to understand problems from the bottom up — you could say first principles thinking. We also understand that to build a successful family office will take time, it is a marathon and not a sprint, and therefore being patient and being able to stay in the game is important. We also understand that luck can play a large part of success, but we try hard to be in the right place at the right time.
Any key learnings along the way on setting up and building the investment office?
The best learning is through experience. There are no rules to success and each journey will be necessarily different.
I would say the most important thing in the early days is to stay open minded, nimble, and not be resistant to different ideas.
Create a team of people who think differently and challenge each other. This will bring about the best qualities in each member of the team. With time and expertise, natural advantages will emerge upon which families can take more concentrated positions.
How important is the ESG lens for your family office?
We don’t necessarily label ESG as a focus point, but we do see these factors along with any others in assessing risk. I would hazard to say that all the private companies we work with impact society positively in some way, and we actively stay away from private and public companies with any ESG shortcomings. Having said that, I think we must do better in building a framework to quantify ESG standards for ourselves and for our investments. It is the need of the hour, globally.
Generally is there a preference for strategic investment plays versus optimising for financial returns? How does one strike a balance between the two?
This would not apply to us as much as it would to families who are running heavily operational primary businesses. In terms of our land and real estate business, we actively stay away from investments in that sector, as one of our aims is to diversify and reduce concentration in that sector.
You spoke about why direct startup investments are relevant and important, let’s now discuss the hows. There are many factors that go into evaluating startups for investments but what are your top guiding principles?
We have a market and team led approach, we must like the market opportunity (size, but as importantly, timing) and it should be a scalable idea, with an energetic founder and team, not necessarily from the domain, but who can really take us to the bottom of the problem/ opportunity. If the market has to be created by the founding team, then the founders have to appear to have the ability to raise a lot of funding to fuel their vision. Timing is very important in venture investing, as different sectors tend to go through funding cycles, so we look for tailwind sectors. We look for natural advantages in the skill sets or personalities of the team as suited to their venture.There are many other factors depending on the businesses, but one important question we also always ask is ‘from where and why the deal has come to us.’ And we have learned to never fall in love with a product! It is many times the smaller factor in building a successful business.
The other aspects to base an investment decision on are returns, risk and diligence. Do you have specific teams or criteria to measure this?
We do exit analyses for all our businesses, it is a critical tool to assess our assumptions in the future and can be used to pinpoint where our assumptions went wrong.
Risk is too complicated a topic to quantify, and is very subjective. We try to form a composite view and decide whether we can tolerate the major risks for the business as against the potential rewards from the exit analysis. If the probability is that we can overcome the risks based on the founding team’s capabilities, we go ahead. We try to do as much diligence as we can upfront.
Your take on the top dollar M&A that is now taking place between India’s largest business houses and “startups”
– Reliance Jio has acquired several mid-stage startups, the Tatas have acquired category leaders like Big Basket, 1 MG at top dollar without drumming down valuations… How do you read this? What does this signal to you?
On the valuations, fantastic! It is one more proven channel for exits for well built companies, and will give another boost to entrepreneurs and investors alike.
On the operations, I am a bit sceptical. Businesses have historically failed to innovate through acquisition, there are exceptions of course. But integration with large institutions is commonly known to be challenging, from process to culture. I hope I am wrong though, and that the ecosystem develops positively. process to culture. I hope I am wrong though, and that the ecosystem develops positively.
Your thoughts on how the transition of some of our largest private companies to the public markets will pan out
Cyclical – we are in a state of heightened euphoria and FOMO! This is bound to change. But in the long term, these companies are changing the landscape in India. They will surely make up the Nifty in the future. It happened in the US, in China, it will happen in India. I cannot imagine an India without Zomato, Swiggy, Ola, Flipkart, Paytm, Policybazaar, Urban Company, to name a few consumer platforms.
Do you see the pace of exits increasing in the next decade and what impact will this have on allocation to the private market?
Unless there is a structural systemic change in India, I don’t see the pace of exits decreasing.
Allocation to the private markets will only increase, and the perception of this being an alternate investment is already changing.
This will become a key part of any portfolio.
‍
By
Team LVX
Angel Tax
B2B
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Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blogs/indian-family-offices-need-a-concrete-plan-for-private-market-investments-sudhir-kapadia
TITLE: Indian family offices need a concrete plan for private market investments: Sudhir Kapadia

Angel investing in India just changed: what founders and investors must know.
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‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
July 1, 2025
July 1, 2025
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min Read
Indian family offices need a concrete plan for private market investments: Sudhir Kapadia
By
Team LVX
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2021 was an exceptional year for the startup space. With people and businesses starting to bounce back after the pandemic, the year opened doors to new avenues of business, and we saw a meteoric rise in investments and the success of startups and tech companies. These changing business dynamics look promising, especially for India. Over 50% of unicorns were created in India in 2021, taking the count to 78 in November 2021.* Reports suggest that India is likely to have 150 unicorns by 2025 and about 10,000 Ultra High Net worth Individuals (UHNI) with a cumulative wealth of $700 billion by 2024. The numbers are staggering, and investment opportunities are higher than ever. Perceiving these market dynamics, we took the opportunity to partner with LVX’s trica for preparing this detailed report — ‘The Private Market Monitor’ on how family offices and UHNIs in India are allocating their assets in the private market and their major concerns. India currently has 140+ formalized family offices that invest, grow and transfer UHNI wealth, but not all UHNIs operate through a Family Office. The report brings together historical trends in this space, delvesinto the decision-making process, and highlights how investments are evolving in the private market.
The survey brings to fore that listed securities, fixed income and startups/VCs are the main areas where family offices and UHNIs have allocated their assets. Vis-à-vis investment in private market space, we see a steady increase and optimism. FinTech, Enterprise Tech and Consumer Tech are frontrunners for current and future investments, which is no surprise considering the digital transformation the pandemic has accelerated.
Along with direct investment into startups, many family offices channelize their investment into the startup space through VCs, for better due diligence. Insufficient internal resources and low success with direct deals have prompted them to rely on VCs. In our engagement with several family offices, we have gathered that most of them are becoming self-reliant and investing in digital tools for more informed decisions. Through ‘The Private Market Monitor’ survey, family offices and UHNIs have expressed their concern over regulatory issues including growing tax complexity and uncertainty in the wake of the pandemic.
Most family offices use operating costs and percentage growth in AUM as the two main metrics to measure their performance. Additionally, we see a rise in family offices deploying several strategies to optimize and measure non-financial performance. They are planning to secure their legacy in multiple ways, and many are making investment decisions based on environmental, social, and governance (ESG) factors.
The family offices in India have a long way to go to improve their non-financial factors, but they have their mind set at the right place. They have recognized the importance of ethical impact and sustainability. However, the time is now, and family offices should have a concrete plan in place.
With the steady rise in the number of family offices in India, economists believe that they will play a vital role in reviving the economy. We sincerely hope that this Survey report brings you insights to these changing market dynamics and the survey findings render thinking points for future consideration. We are grateful to the participants of this survey, comprising leading family offices and UHNIs, for their cooperation and sharing with us their perceptions and opinions.
The next five years look favourable, and we may get to witness a substantial growth in the technology startup space. With the proper market infusion, India may be on a similar path as the US. With more family offices and UHNIs moving away from traditional investment routes, the private market shows potential with high returns
‍
By
Team LVX
B2B
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URL: https://lvxventures.com/blogs/sassy-saas
TITLE: SaaS: The sunrise sector creating global companies from India

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July 1, 2025
July 1, 2025
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SaaS: The sunrise sector creating global companies from India
By
Team LVX
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Once upon a time Software was eating the world, now Software-as-a-Service (SaaS) is eating Software! Are you at the table?
The good news is that a whole host of India-based SaaS startups are creating products that are being adopted by a global customer base, resulting in high-value companies with strong revenue streams. The even better news is that these companies start generating revenues almost from day one. This translates to SaaS companies needing a much shorter time period to become highly scaled global majors. Just look at Freshworks, the Chennai and San Francisco based SaaS company that went public on Nasdaq at a valuation of $13 billion in September this year—just 11 years after its founding.
India is home to about 1,000 SaaS startups, a noteworthy statistic considering this industry came into existence in the country only a little over a decade ago. Collectively, these startups boast of an annual revenue of $3 billion right now. According to a recent Bain & Company report, over 35 SaaS startups in India have an Annual Recurring Revenue (ARR) of over $20 million, with around seven companies bringing in ARR of over $100 million in 2021.
Indian SaaS companies are expected to grow their revenue to $30 billion by 2025, capturing 8% to 9% of the global market. Not surprisingly, investors are increasingly backing SaaS startups. The Bain & Company report estimates that SaaS startups will raise $4.5 billion in funding this year, compared to $1.7 billion last year, a whopping 170% jump! This isn’t surprising, as the young industry already boasts of 13 unicorns in India.
Interestingly, in our recently published survey report,
The Private Market Monitor
, on how family offices and UHNIs are investing in startups, SaaS was actually one of the sectors with the highest investor interest alongside fintech and above consumer tech.
But considering how young the SaaS industry is, not many understand how truly different SaaS is from India’s legacy IT and ITeS sector. India’s massive ITeS industry, which continues to thrive, builds products and offers technology-enabled services for clients that include some of the top enterprises in the world. While SaaS does include the term ‘Service’ in its name, the business and revenue model is entirely different from that of ITeS. At its simplest, SaaS companies build a software product, which could be a productivity tool or a website testing tool or even a whole host of business process software modules like Enterprise Resource Planning (ERP) and Customer Relationship Management (CRM). The software is completely cloud deployed, which means there is no requirement for on-premise installation. Customers access the software using a simple login, like how you access your preferred email service, and pay a subscription fee, which typically is linked to the level of usage. Some SaaS products cost the clients as little as a few dollars per month.
In SaaS, the proprietary software product is offered as a service. The advantage that SaaS companies have over not just traditional software but also other types of startups lies in this very business and revenue model.
Since the cost of a SaaS subscription is very low, with most subscriptions priced at around a few hundreds of dollars, it is highly affordable for clients and many are willing to try out even a hitherto unknown product.
With open source tools and APIs (APIs or Application Programming Interface is code that allows transmission of data between two software applications and also allows new software products to be easily built atop existing software) available, it is faster, easier and cheaper to build a SaaS product today. The time to market is a few short months.
“Once a SaaS product hits the market, in a very short span the team can figure out if it will succeed or not, as clients start paying from almost day one, typically after a short trial period. Since this is a subscription-based model, the life cycle value of a client is very high.”
There are regular, recurring payments coming in from every customer added. Which is why Annual Recurring Runrate (ARR), which is the projected annual revenue for the next twelve months if no new client is added or no existing client leaves, is such an important metric for SaaS companies. Every new client added translates to growth.
A key advantage SaaS has is the global market. For many Indian SaaS companies the market is in the USA and Europe and the rest of the developed world. While in the initial days of Indian SaaS, global clients were wary of trying an ‘Indian’ product, that is not the case today. One, like I said, these products do not cost much for a US-based client, even if they are a small business. Two, the past successes of Indian SaaS companies have helped build confidence that these are not fly-by-night operators. Subscription and billing management company Chargebee, software testing platform BrowserStack, API development platform Postman, cloud software provider for salons Zenoti, marketing automation platform WebEngage, virtual events platform Airmeet, and HR software platform Darwinbox are just a few of the SaaS success stories to have emerged.
“The pandemic has also triggered a significant change in behaviour. With companies going remote, most are looking for digital tools that enable businesses to run operations smoothly online.”
In SaaS, we are seeing truly global companies being built out of India.
While SaaS may be quite different from ITeS, a key similarity is the cost advantage that the two industries share by running their operations primarily out of India. While many SaaS companies are registered in the USA, and I will expand upon that later, the significant portion of their engineering, marketing and even sales teams are in India, at least for the first many years. SaaS already employs over 60,000 in India, as per the Bain & Company report. The cost of engineering talent is still comparatively cheap in India. Plus, most marketing and sales, especially in the initial years, are entirely online driven. So these teams are also based in India. Which also translates to lower costs.
“A key advantage that Indian SaaS companies have over global peers is the high quality service they offer to clients, the kind that many companies in the developed world are not used to.”
SaaS companies in the USA or Europe work on a minimum after-sales service and low hand holding model, as they cannot afford to have large customer service teams. That’s not the case here. Getting immediate responses and being able to speak to a customer service person to sort issues translates to customer delight.
For such a young industry, investors have been quick to back companies. Investments have gallopped since 2019 and with the high-voltage Freshworks IPO the sector will see a definite increase in funding. Freshworks’ seed investor Accel saw the value of its about 26% stake in the company jump to $3 billion with the listing. The company had raised about $480 million overall before its IPO.
Indian SaaS space has also offered profitable exits to investors through M&As. In October, Microsoft acquired Ally.io, a Chennai and US-based goal management and business execution SaaS startup, backed by investors like Greenoaks, Tiger Global, Accel and Vulcan.
Ally was founded in 2017. In September, US-based notetaking and project management SaaS company Notion acquired Hyderabad-based Automate.io, which offers a SaaS-based platform that helps companies automate their workflows. In March logistics unicorn Delhivery acquired Primaseller, a SaaS business focused on omnichannel retailers.
While India’s top VC investors, Accel and Sequoia, have a strong SaaS focus, in recent months SaaS-focused funds have also been set up. Together, Avataar Venture Partners and Unicorn India Ventures are a few such funds.
This does not mean there are no challenges. Most Indian SaaS companies are domiciled abroad due to operational and other ancillary reasons. The recurring payments issue is just one of the many challenges that India-based SaaS companies face. Competing in the global market is not easy. Selling to the US with an Indian team has its own challenges—understanding the nuances of the USA and European market takes time. Many SaaS companies do hire Sales and Marketing teams and even Influencers in the USA to bridge this gap and these employees do not come cheap. Further, Indian talent is also getting expensive. So the cost advantage is getting narrower.
Like we saw earlier, SaaS companies have renewal rates which can drive long term
success. SaaS startups are also unique in terms of high recurring revenue and gross margins. Hence they demand to be valued based on different attributes than startups in non-SaaS sectors. For instance, product-market fit can be proven faster in this sector, so the age of the startup is not relevant in valuation. Also, Monthly Recurring Revenue (MRR) is more important in predicting future revenue growth for an early stage SaaS startup than ARR.
For SaaS companies, churn rate is an integral part in determining valuation. It shows how long a customer uses the company’s software before discontinuing. (The percentage of customers who discontinued their subscription versus those who didn’t is usually calculated annually. It can predict your monthly revenue and when you can slow down customer acquisition.)
“If churn rate is kept minimal, it increases the lifetime value – which means you can afford higher customer acquisition cost during growth mode, or raise your profit and, in turn, the valuation.”
An additional advantage would be getting the startup’s technology patented, as it
establishes their USP and proves an edge over their competitors.
Depending on profitability, SaaS companies are valued on the basis of their revenue, EBITDA, or SDE (Seller Discretionary Earnings). If a SaaS startup’s annual growth rate is at least 50% and ARR above $2 million, a revenue-based valuation – say 3x to 15x of annual revenue – makes sense. The SDE valuation method is usually meant for those with less than $5 million ARR.
The opportunity to invest in a sunrise sector does not come too often. SaaS presents that opportunity, right now.
‍
By
Team LVX
B2B
Equidebt
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blogs/how-the-greatest-investors-win-in-market-and-life-lessons-from-william-green
TITLE: How the Greatest Investors Win in Market and Life: Lessons from William Green

Angel investing in India just changed: what founders and investors must know.
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July 1, 2025
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How the Greatest Investors Win in Market and Life: Lessons from William Green
By
Team LVX
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Calling yourself an ‘investor’ is fashionable today. And if you’re a Value Investor, you’re in vogue. There are hundreds of books on investing which give you quite a few strategies to emulate. If you’re
really
serious, you’ll pick up books on Warren Buffet and Charlie Munger. The tools in this book are easy to replicate. And over time, you realise that the biggest hurdle in implementing these strategies is your own biases, your own mental makeup, and your inability to control your emotions.
Recently I came across ‘
Richer, Wiser, Happier: How the World’s Greatest Investors Win in Market and Life’
written by veteran American journalist William Green. For a quarter century, he interacted with some of the wizards of the investing world — including Late Sir John Templeton, Howards Marks, Charlie Munger, Joel Greenblatt, Nick Sleep and Qais Zakaria.
Green doesn’t elaborate on their success stories, or on which stocks they picked and why they picked them. He gives us a peek behind the curtain: who these investors really are and what shaped their thinking process. The book oscillates between the mind of a maverick investor, the soul of an evolved person, and the balance they have achieved in life. It also covers the universal investment laws, like:
Whenever you buy a stock, you’re purchasing a portion of an ongoing business
Pay attention to how much you pay, keep a safety margin
Have a contrarian view
Hold for the long term
Don’t predict the market
Buy what you understand
I have attempted to highlight some of the key insights I have got from them:
Bill Miller
(Investor whose portfolio beat the S&P 500 Index from 1991 to 2015)
“It’s all probabilities. There is no certainty” : Investing is all about having the odds in your favor
Bill Ruana
(WW2 veteran who launched Sequoia Fund)
“Do not borrow money to buy stocks”: Leverage is a double-edged sword
Peter Lynch
(Manager of Magellan Funds, who made it the best performing mutual fund in the world)
Only way to beat them is to outwork them
Ed Thorp
(Mathematics professor and Hedge Fund Manager famed for applying probability theory for financial gains)
When irritated steps back and question your anger
Mohnish Pabrai
(Indian-American investor; author of The Dhandho Investor)
Clone from the very best, avoid anything that’s hard
Sir John Templeton
(American-British investor who became a billionaire via globally diversified mutual funds)
Willingness and conviction to be lonely is essential.
Beware of emotions and your own ignorance: you don’t know what you own.
Diversify to protect yourself from your own fallibility.
Be obsessed with punctuality and self-control. You control your levers.
Howard Marks
(Co-founder of Oaktree Capital Management, the largest investor in distressed securities worldwide.)
“Everything that’s important in investing is counterintuitive and everything that’s obvious is wrong.”
Risk is highest when the risk tolerance is extreme.
Build unfragile portfolios and unfragile lives; don’t push the limits to maximise.
Jean-Marie Eveillard
(French investor; also professor at Columbia Business School)
Perseverance: look for reasonable returns and suffer minimum losses
Joel Greenblatt
(Hedge Fund Manager, Value Investing Professor, now runs Gotham Fund)
Look for honest founders
Cheap+Good= Holy Grail
Nick Sleep and Qais Zakaria
(Co-founders of Nomad Investment Partnership which made 921% return in 13 years)
Zen and the Art of Motorcycle Maintenance
is a must-read.
It’s not necessary to behave unethically or unscrupulously to achieve spectacular success.
Performance comes from what is held, not bought and sold.
Tom Gayner
(Co-CEO of Markel Corporation)
Compensate lack of intellect with discipline and persistence.
You can’t control the outcome but control the effort and dedication.
Charlie Munger
(Billionaire investor and Vice chairman of Berkshire Hathaway; Warren Buffett’s right hand man)
Three things ruin people: Drugs, Liquor and Leverage
Keep learning, reexamine your thoughts: Mindset of Falsification
Arnold Van Den Berg
(CEO of Century Management, credited as ‘Superinvestor’)
Flood your mind with uplifting affirmation, eradicate the incapabilities
People need love and if they have less love they substitute it with materialistic wealth
Each maestro gave me a different insight. Although their brilliant investing careers often give us an impression that they are in a cocoon of wealth and privilege which will isolate them from most difficulties, they have had their shares of bitter divorce, sick children, periods of overwhelming stress, physical disability and loss of trust of their client. But they had the ability to keep walking to greener pastures. They have mastered the art of subtracting everything and anything which will block them from what they plan to achieve.
The above guiding principles are helpful for investors as well as startup founders. If you use this as a building block for your venture, in all probability, you will attract the right investors, and wealth creation will happen over time. After all, a brilliant life comes from an inner self that reflects the light outside.
‍
By
Team LVX
Angel Investors
Angel Tax
B2B
Founder
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blogs/the-great-resignation-the-rise-in-hr-tech
TITLE: The Great Resignation & The Rise in HR Tech

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July 1, 2025
July 1, 2025
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The Great Resignation & The Rise in HR Tech
By
Team LetsVenture
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If there is one thing that the Coronavirus pandemic has established among the global workforce, it is a gigantic change in priorities. The age of romanticisation of hustle and burnout is over: the Great Resignation writes testimonial to that. A term coined by academician Anthony Klots of Texas A&M University, it refers to the global phenomenon of large numbers of people leaving their jobs after the pandemic.
A recent Gartner survey found 85% of employees experiencing more burnout than ever before, and 40% unable to maintain a work-life balance since the pandemic began and work-from-home became the norm.
I guess the Great Resignation should not come as a surprise.
The attrition rate in India’s tech sector is reportedly at an all-time high: 23%, which is more than a million employees, according to research by hiring firm Team Lease. But as they say, when one door closes, another opens, and this time, HR Tech is the one holding that door open. Here’s why-
The lockdown has made many of us rediscover healthy living (hello better sleep!) and leisure time which would otherwise be spent in traffic just to get to the office. Quite a few people even found their true passion – from cooking to travelling – and have moved out from metro cities to their hometowns. A sense of autonomy has grown, and I have seen quite a few highly-skilled workers voluntarily moving to lesser pay for lesser hours.
However, in the middle of the third wave of COVID-19 pandemic, employers are desperate to keep up the morale of their teams. If balancing personal and professional lives was a struggle earlier, the lockdown life has practically turned it into a battle.
Stress is on empathy, not just efficiency. Motivation and management are pivotal in getting people to be productive in this new world. There are encouraging signs from Indian startups:
Inmobi now gives auto-approved no-questions-asked leave, Licious removed the cap of sick leave, Souled Store offers bereavement leave even for pet deaths, and Meesho allows 30-week gender-neutral parental leave, and even week-long leave for new pet parents.
But would this be enough to keep up with the changing times?
In a way, the Great Resignation has led to the Great Reshuffle. A study by Mint and the Centre for Policy Research (CPR) last year had found that 24% of post-millennials and 17% pre-millennials were fired since the pandemic began. However, towards the end of 2021, only eight percent of those in the job market still remained unemployed. It looks like the ‘Reshuffle’ has made workers choose different industries too. Another study, conducted by Amazon India in September 2021, said that nearly 51% of job-seekers wanted to move to an entirely different industry than the one they are experienced in.
It seems like workers do not hesitate to move to companies that offer more stability and validation. According to Microsoft’s 2021 Work Trend Index, 62% of India’s workforce intended to leave/switch their jobs – compared to the global average of 41%. In the case of knowledge workers, who are always in high demand, skill shortage is offering them the luxury of choice too.
Not to forget, there is a rising number of techies moonlighting in multiple full-time jobs: where there is demand, there will be supply apparently. Not only is such two-timing illegal, but also puts both companies’ intellectual property and other confidential information at risk. The talent shortage caused by Great Resignation has led many employers to move these moonlighters from full-time positions to contractual positions (which allows the latter more freedom) rather than fire them. I am sure that advanced technical innovations can help employers find a way to deal with these moonlighters-turned-gigworkers.
On the other hand, there is a silver lining for work-from-home, which will be the norm for the near future. It expands the talent-pool like never before! If most of your team is working from home, you can hire across regions, irrespective of distance, economic conditions, (dis)abilities, etc
After all, inclusivity is not just an option anymore; many youngsters are actively choosing their potential employers after checking out the company’s D&I (Diversity and Inclusivity) initiatives.
HR tech began its journey more than a decade back with global platforms like monster and our very own homegrown Naukri. Today, HR tech entrepreneurs are exploring many areas of the blue ocean where hitherto no innovation had been done.
The term VUCA – Volatile, Uncertain, Complex, Ambiguous – has never fitted the workforce environment more than it does now. It is impossible to underestimate the relevance of HR Tech in such a situation. By automating paperwork, compliance, payroll, etc. it can free up the time for HR managers – which would otherwise be spent in daily operations – to build more employee engagement programmes. Additionally it can detect work patterns, employee behaviour, and performance differentiation – which is paramount to maintaining meritocracy.
When it comes to recruitment, HR Tech provides artificial intelligence which can source, assess, and onboard new employees. It can provide insights on your applicants from a variety of sources – including their social media activity. AI can even analyse a potential hire’s sentences, facial expressions, to see if they will fit in. (Yes, this may seem a bit invasive, but this has been proven effective in reducing discrimination and creating an inclusive team.)
Additionally, firing and hiring can be replaced with reskilling/upskilling the existing employees, which will be kinder on the HR budget too. Internal talent marketplaces can enable HR to find job candidates internally, and employees who wish a change in role can also thus fulfil their aspirations. US-based HR tech startups Gloat (which has $92 million in funding) and Fuel50 (which has raised $29 million) have won millions of users by providing this service.
In a shift-driven or hourly environment, HR Tech can also bring automation to enhance scheduling, with real-time insight into schedules and open shifts. Enabling employees to see their schedule from their mobile device and automatically pick up or swap shifts gives employees control of their schedule and takes a large administrative burden off HR, vis-à-vis blue collar workforce in particular.
Understanding each individual employee’s ambitions and concerns is relevant today more than ever: employee pulse surveys enabled by HR Tech platforms can get you the general sentiment among your workforce. Also, employee engagement is now the key to holding your team together and taking your organisation forward.
Maslow’s Hierarchy of Needs is obsolete now: mental health is in focus, and tech can help here as well. Employee Assistance Programmes can take the initiative to provide access to mental health professionals confidentially. Very soon will come a time when organisations’ value propositions will include DEIB (Diversity, Equity, Inclusivity, Belonging) and work-life balance.
Global HR Tech market was worth $34 billion in 2021, according to a report by Gurgaon-based employee experience platform Zimyo.
The demand for newer innovations in HR Tech is growing, with even small and medium businesses now ingraining tech solutions for their HR needs. Keep in mind that gig workers are also growing in numbers (thanks to the pandemic) and digitising functions beyond payroll is unavoidable even for SMBs. The scope for Indian startups in this space is wide – especially in Middle Eastern and South East
Asian countries’ culturally similar markets.
Unicorns like Darwinbox and Eightfold as well as startups like Sense Talent, FloCareer, Refyne, Apna, and SmartStaff, are already making the best out of this situation. Their business models also vary: Darwinbox provides end-to-end HR management while Eightfold focuses on recruitment and retention. Sense Talent provides AI-based talent engagement and communication. FloCareer is a skills validation platform, Refyne provides earned wage access, and Apna focuses on recruitment for blue/grey collar workforce. SmartStaff offers features like building workforce, managing workforce, assigning shifts, track time, attendance, automated payroll etc. focusing on logistics and manufacturing industries.
The sector is yet to see more innovations – for instance, in cyber security. As per
‘Phishing Insights 2021’ by UK-based software security firm Sophos, 83% of IT teams in Indian organisations stated that the amount of phishing emails targeting employees has increased since the beginning of the pandemic; no doubt HR heads will be keen to ensure cybersecurity for their employees.
Even metaverse is expected to impact HR processes like employee onboarding and
engagement in the work-from-home era. In fact, Wurkr – a London-based startup that has built a virtual workspace management platform powered by SaaS – has already become a trendsetter. The firm, which was founded in 2018, already boasts of more than 1500 clients across 65 countries. With a scalable model, steady revenue stream, and sustainable unit economics, HR Tech is a relatively low-risk sector, and has already caught the eye of the investor.
In India, more than $200 million were raised by HR Tech startups between January and August 2021. Bangalore-based Darwinbox became India’s fourth unicorn of 2022 with their fundraise of $72 million in January. Even Europe’s first unicorn of this year belongs to HR Tech – Payfit, a payroll software developer. Remember a time when every investor wanted to invest in e-commerce? It looks like HR Tech is the new e-commerce.
Having written in detail about the factors that can assist HR managers with employee satisfaction and retention, I cannot avoid mentioning what is probably the most effective tool in this regard: ESOPs (Employee Stock Option Plans). In the case of competitive labour markets like India, especially, ESOPs can be highly beneficial: it beats even better compensation, because there is always someone who can make a better offer in that regard.
LinkedIn co-founder Peter Thiel has said that employees who don’t have ESOPs are fundamentally misaligned with the organisation; I dare say, I agree. ESOPs are about sharing the risk and rewards with the best individuals in your team. We at trica have developed the best possible medium to manage your equity. In fact, trica Equity simplifies equity management by making it transparent, going paperless, and removing the manual processes. We have helped more than 500 startup-clients with ESOP management, assisting in creating wealth for their employees. True wealth generation, after all, is the best ‘benefit’ you can give your team. We may not be able to escape the trauma that is this pandemic; but we can surely make sure that our success will bring up the people who worked for it too.
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Angel Tax
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TITLE: The Human in the Process

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The Human in the Process
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Operational excellence.
When one starts a business, a founder’s first thoughts are: how do I acquire customers, how do I service them and scale, how do I get the right business and tech team together, how do I start generating revenues. I haven’t heard founders’ ask, “How do I achieve operational excellence in what I do?” It’s akin to the self actualization need in Maslow’s hierarchy. But is it really?
One often finds innovation where one least expects it. Organizations are typically rooted in their fixed processes and systems, with a high resistance to change. Imagine what would have happened if Henry Ford said I’ll build the first car like they built the horse-cart? The world may not have seen the conveyor belt and we may not have had the revolution that came with it back in the early 1900s. And guess what — this simple contraption ensured that Ford was able to service more customers, scale quickly and generate higher revenues, driven in good measure by operational efficiency.
Let’s look at a few other examples. Amazon today has probably the largest product line one can imagine — starting with books to other e-commerce to digital content. Amazon has set high standards in operational excellence today with a dynamic business model that they have been able to replicate seamlessly across geographies, ethnicities, distribution networks, product range and more. If they didn’t get their process right with the first product, i.e. books, would they really have been able to replicate it to so many other products and scale to this size?
Having the right execution and process is the cornerstone to building a sustainable, scalable, inimitable business. If the execution is not right, great strategies can crumble into a heap and at the same time we want to automate everything, cut the human out of the equation altogether to achieve scale and reduce costs.
But I do believe that if the people equation doesn’t fit it, or people are not aligned to the “process”, the best laid plans turn to waste. This may seem counterintuitive to most who believe that with technology and well written processes, you can achieve almost anything.
To explain why this is counterintuitive, let me tell you of an incident that played out a few years ago. I was a fresh engineering grad (IT no less), and that’s when the whole banking digital revolution happened. I remember telling my grandfather that he needn’t go to the branch anymore. But he insisted on walking in the afternoon sun to the branch, passbooks in hand; filling forms, standing in queues and walking back. Out of curiosity, I followed him to the branch one day, and this is what I saw: a smiling branch manager who recognized him from his many visits to the branch, a security guard who pulled up a chair for him to sit and offered him some tea, a teller who engaged him in chit chat while processing his forms. He spent 20 minutes at the branch to deposit one cheque and update his passbook. You might think this a waste of time but for him, it was 20 minutes of enriching conversation with five people. This would ensure he kept banking with them and visiting them even for small matters. All the product development, cutting edge UI/UX of our banking apps cannot possibly achieve this level of engagement and stickiness.
Today you can open bank accounts within minutes. Yet, with all the glory of netbanking, the decision to stay with a bank often depends on the relationship manager you are dealing with. I believe service has become the key differentiator for many businesses given technology has become commoditised. And my friend, “processes” don’t offer services, “humans” do.
I am not saying do not automate or introduce processes and technology; but in the rush to automate and go digital and achieve faster turnarounds, do not take the human out of the picture. People and processes must work hand-in-hand to achieve sustainable scale and growth. The answer lies in finding a middle path.
Tongue firmly in cheek, I’m going to attempt a 5-step process to go about this:
Simplify:
When trying to find innovative ways of doing things, organizations are often bound by rigid functional processes and cognitive biases. Often, the best ways are simple and hidden in plain sight. Complex solutions only make adoption and ongoing adherence even more complicated. Looking at existing processes, finding a way to simplify them, and laying it out to the last detail is a good start.
Automate:
Once the detailed process is in front of you, identify repetitive simple tasks. These are the ones you must automate. Even the longish string of repetitive tasks which have clearly identifiable inputs and outputs.
Test:
Test, test and then test some more. The only way you can achieve a perfect process is by allowing yourself to go wrong enough times to test all the edge cases and tighten every nut and bolt. We once did a transaction that tested every legal limit in the structure. It drove us up the wall, but we are glad for it, because now we have tightened the process so much, there’s a slim chance of going wrong. We have achieved our own six sigma in that process.
Bind:
Identify the skill sets required to run the process either entirely or in portions. Bind the people with the right skills to the process to ensure the quality of deliverable is high. All this effort can’t be for achieving mediocre output. You are aiming to “wow” your customer / user. Ensure the right people are doing the right role and are trained for it. If you have introduced new systems and tools, spend enough time in training and aligning the people to the systems.
Nurture:
Identify roles that are mission critical to service delivery and that differentiate your business from your peers. Hone and nurture the talent that people in these roles bring to it. Give them the right ammunition in terms of information, tools, etc that are needed to achieve excellence.
There are enough and more cases around us where the rush to automate and digitize and bring in AI and ML (and a few other abbreviations) has killed the product altogether and made people lose sight of what they are building in the first place.
We can only strive to achieve operational excellence. It’s the amalgam of people and process that helps us get there. Growing in small steps, perfecting each as we go, is a sure-fire way to scale sustainably.
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Angel Tax
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URL: https://lvxventures.com/blogs/sky-is-not-the-limit-the-space-tech-sector-story-writes-itself-in-india
TITLE: Sky is not the limit : The Space-tech sector story writes itself in India

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Sky is not the limit : The Space-tech sector story writes itself in India
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In April 2001, Dennis Tito, an American engineer, became the first ‘Space Tourist’ when he flew to the International Space Station (ISS) aboard Russia’s Soyuz spaceship. This was seen as a one-off show of mankind’s foray into Space by many, citing the expenses and technological inventions needed for more such adventures. However, the next two decades saw unprecedented advancement in Space-tech, and in 2019, American Space agency NASA announced that private individuals could stay in US modules of the ISS at $35,000 per night.
Gone are the days when exploration and privatisation of Space were just Sci-fi movie concepts. With innovations in Space-tech, the Sci-fi of yesterday has become the reality of today and will probably be the norm of tomorrow.
It comes as no surprise that the US – which has the highest number of satellites – is leading in investments in Space-tech: $28 billion in 3,086 companies. In fact, North America has seen a total of $102.2 billion in investment in Space-tech till last year, while the Asia Pacific region has got $41.7 billion and Europe, $31.6 billion, according to a SpaceTech Analytics Report 2021. China has only 288 Space-tech companies, in contrast to India’s 368. From small satellites’ and reusable launch vehicles’ manufacture to Space Mining and Defense communication, Indian startups have successfully forayed to a wide range of use-cases in the sector.
What’s more, the Indian regulatory framework has become friendly towards private players in Space-tech. In June 2020, as part of the Union Government’s decision to include private players in the Space sector,  the Indian National Space Promotion and Authorisation Centre (IN-SPACe) was formed.  The agency is expected to give India’s Space-tech startups a single-window navigation of all the multiple clearances that are required – they would otherwise be tapping on windows at the departments of Telecom, Defense, IT and others.
The Indian Space sector was valued at $7 billion back in 2019 and is expected to grow at a CAGR of 48% to reach ISRO’s target of $50 billion by 2024, a PWC report estimates. The time is ripe for investors to take this sector seriously.
Space-tech innovations are mostly in demand in sectors like Aerospace, Defence, Telecom, IT, Weather Monitoring / Climate Change, Remote Sensing, GPS Navigation, Satellite TV and Agriculture. The overarching play is to alleviate problems that obstruct space vehicle launch and other activities which can provide data relevant to these sectors. For example, the length of travel in space – a major obstacle in space exploration – is directly related to the performance of the existing propulsion systems. Clearly, improving propulsion systems is key for future space exploration. Many startups in India – like Agnikul Cosmos, Bellatrix Aerospace, and Skyroot Aerospace are focused on the same. These three, along with Pixxel, are also building Low-Earth Orbit (LEO) satellites which can serve private customers across sectors.
Miniaturised satellite manufacture and launch is another vertical that is witnessing a lot of action now. Dhruva Space and Astrogate Labs are among the startups in this space (pun fully intended). The reduction in cost enables governments and private players to leverage geospatial data for use cases such as weather, agriculture, insurance, and risk management, among others.
Market demand for geospatial data is on the rise. Enabling access to data collected from Earth observation is a huge opportunity. The likes of Kawa Space and GalaxEye are already established in this space. The former’s geo-intelligence platform saves time and money figuring out the data pipeline, infrastructure, model making and deployment, for satellite data users.
Kris Nair, founder and CEO of Kawa Space, says, “A notebook, pen, a bunch of 27 year olds and literally 32KBs of computing is what it took to go to the moon. We have come a long way since then, and the world is certainly ready to ingest all the satellite data in real-time, process it, and power multiple industry use-cases.”
“Kawa Space serves agriculture, infrastructure, and national security teams. Our users can pull images from 200+ satellites, monitor locations, visualize results, gather insights and integrate satellite data in your workflow – anywhere in the world.”
Other upcoming sectors in Space-tech include fast and secure communications using satellites, and solutions for space traffic management and debris removal. From Life Sciences and Space Medicine to Space Mining, there are more sub-sectors coming up now.
Investments in Space-tech companies totalled $132.2 billion globally in 2020, according to the Space-tech Analytics Report. It also estimates Space-tech to be a $10 trillion industry by 2030, a huge jump from the $350 billion in 2021.
I believe that the dearth in Indian Space-tech is not for talent or innovation, but capital. About $7.7 billion of private investment went into Spacetech globally in the first nine months of 2021, according to Europe’s first Space-focused VC firm Seraphim Capital.  But in India, over the last two years VC firms have invested only about $90 million across 20 deals, as per Tracxn data.
Yet, there is hope. Indian Space-tech startups have raised a total of nearly $31 million in funding in 2021, according to
YourStory Research’s
analysis of disclosed deals, which is a 70% increase from the $18.2 million raised by the sector in all of 2020.
Investors including Blume Ventures, StartupXSeed and Inflexor Ventures have already placed bets on Indian Space-tech startups. StartupXseed, which launched a second fund of ₹200 crore for investing in seed and growth stages in deep tech, has also backed a number of startups working in space. Entrepreneur-turned-angel-investors Anand Mahindra, Vijay Shekhar Sharma, Mukesh Bansal, and a few others have invested in Space-tech startups already.
Europe-based Seraphim Space Fund, and US-based Space Angels and Hemisphere Ventures, are some of the global VC Funds focused on Space-tech. Other major investors who are keen on Space-tech include 500 Startups, Sequoia Capital, Accel, Bessemer Venture Partners, Founders Fund, Keiretsy Forum, Techstars, Mayfield Fund, Qualcomm Ventures, and Y-Combinator.
Kris Nair of Kawa Space is confident that the customer base for Indian Space-tech startups is global and growing very fast. “Indian companies will see 10x growth in the quarters to come,” he says.
Valuation is usually driven by the startup’s revenue model, growth rate, scalability and risks, target market size, and potential user base. But in some cases like Space-tech, the synergy between the resources, intellectual property, technology, and any financial assets decides the startup’s value. First-mover advantage and earning potential are also taken into account at times. Even though Space-tech requires a lot of specialist knowledge to vet the startups seeking funding, I think it’s easier if the (early stage) startup has a prototype ready for the market.
Although most startups in the sector are not above the Series B stage, government contracts can boost their growth and, in turn, investment potential. In the US and Europe, once VC-invested companies plan some credible products, space agencies (NASA and ESA) become their anchor customers. I hope that public-private partnerships (PPP) and government contracts will form the basis for B2B revenue streams for Indian Space-tech startups. The capability to expand into more verticals in this space is also significant in expediting profit-making.
The Space-tech Analytics Report suggests that although VC funds currently categorize Space-tech companies according to their stage, Technology Readiness Levels (TRL) will be of far greater significance. This parameter – which assesses the maturity level of any technology- ensures data-driven analysis and enables calculations of the value of a company.
Currently, about 95% of the funding in Space-tech goes to satellite manufacture and launch companies. The most significant short and medium term opportunities, however, will come from satellite broadband internet access. (There is increased demand for bandwidth from IoT, AI, VR, and autonomous vehicles.)
Morgan Stanley estimates that broadband will represent 50-70% of the projected growth of the global space economy by 2040. As the demand for data goes up, launching satellites that offer broadband internet service will help drive down the cost of data. Currently, the cost of access to space is dipping, bringing data costs down too. Efforts in Space-tech can make satellites cheaper than ever – which can lead the way for cheaper internet in rural areas.
​​Srinath Ravichandran, Co-founder and CEO of Agnikul Cosmos, is hopeful that the government’s new steps will help expand the Space-tech ecosystem. “Government support will encourage more people to come into this sector; currently Space-tech is seen as a niche sector for startups. With more awareness, more investment will also flow in (and vice versa),” he says, adding that India has an edge over China and the US, thanks to ISRO’s cost-efficient ways. Remember, India’s Mars Mission – Mangalyaan – was the cheapest mission to Mars!
Srinath also points out another advantage: Space-tech startups in India have ready access to the network of vendors (across manufacturing, electronics and other sectors) who have been hand-held by ISRO. “They are willing to work with startups too, as startups provide a larger customer-base,” he says.
Additionally, when it comes to space data, innovations with AI and blockchain to offer secure solutions are already on the works. Smart propulsion mechanisms through clean rockets for sustainability, and management of activities like satellite servicing and industrial missions also offer more business opportunities. Several space tourism companies – led by Boeing, Virgin Galactic, Blue Origin and SpaceX- are about to start commercial suborbital flights.
If Elon Musk is to be believed, even colonisation of Mars and exploration of extraterrestrial life may not be too far away.  For investors, it is time to onboard this ship!
‍
By
Team LVX
Angel Investors
B2B
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URL: https://lvxventures.com/blogs/blockchain-is-the-present-it-is-also-the-future
TITLE: Blockchain is the present. It is also the future.

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Blockchain is the present. It is also the future.
By
Team LVX
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It was only in 2018 that Warren Buffet – probably the most veteran investor today – called Bitcoin (the first cryptocurrency) “rat poison” on a television chat. At the time, his statement created a storm in the Blockchain world and even caused a dip in the value of Bitcoin. Over time, however, it seemed like the world was not taking Buffett’s words too seriously. The market cap for crypto crossed $3 trillion in November 2021, as per CoinGecko.
In fact, in February 2022, Buffet made headlines again in the cryptocurrency world – this time, when his firm Berkshire Hathaway made a whopping $1 billion investment in Nubank, a digital bank which enables customers to transact on Bitcoin ETFs.
It looks like whether you like it or not, blockchain and cryptocurrency is here to stay, and for good reason. Blockchain technology powers Web3 – which is all about decentralisation of data, empowering every internet user with more security, transparency, and accountability.
After Web1 which popularised browsing and passive content consumption, and Web2 which democratised online content, Web3 feels like a natural next step – and an important one at that.
Blockchain has ushered in a new era of organising data and keeping record of every transaction in such a way that anyone can access it without breaching its security. The decentralisation of blockchain is so concrete that even the identity of the inventor of Bitcoin, which threw light on blockchain technology’s possibilities, remains unknown behind the pseudonym Satoshi Nakomoto.
A blockchain is a set of blocks linked to each other. Each block contains details of transactions, hash of the previous block, timestamp, etc. Data and transactions executed over the network are stored in the ledger in a decentralised manner over a peer-to-peer network. Transactions are validated and verified through consensus across nodes of the blockchain network.
Blockchain eliminates the need for a central entity to validate transactions, and provides better security than a centralised system. It can guarantee a fool-proof voting system (as each vote is verifiable), build customer loyalty in retail (by giving cryptocurrency as reward), and secure IoT networks. Blockchain also enables protection of copyright, as digital copyright data is stored in blocks.
Blockchain has a multitude of applications across sectors – cryptocurrency, healthcare, insurance, education, governance, financial services, real estate, sharing economy, logistics and supply chain among them. In fact, the business value generated by blockchain is estimated to be worth $176 billion by 2025 and $3.1 trillion by 2030 as per a Gartner research.
According to reports, India has more than 200 startups working in blockchain technology across verticals, including two unicorns.
Tracxn data states that in 2021, Indian blockchain startups received $638 million across 48 deals while $24.86 billion flowed into blockchain startups across the globe.
I hope that this is only the beginning of better things to come – because with the right amount of capital and an already-existing pool of talent, Indian startups can create miracles in this sector.
Cryptocurrency exchanges are among the most lucrative options in blockchain-related applications. Unsurprisingly, most of the Indian startups working in blockchain-related products belong to that category. CoinDCX and Coinswitch Kuber, the two cryptocurrency unicorns from India, are both crypto exchanges.
Financial services like lending, loan-facilitating, trading etc. are also adopting blockchain. With decentralised financing, startups like Vauld and Skeps prevent fraud and enable ‘smart contracts’ which are automated as well as easy to verify and enforce.
The healthcare sector also benefits from blockchain technology, as it enables secure transfer of patient records and drugs’ supply chain. Logistics and supply chain sectors are also seeing increasing adoption of blockchain technology since it can track, trace, and keep operations error free. Invoicing and payment transactions can also be done securely.
Blockchain technology can also ensure safety and transparency in ESOP management. Our product trica Equity uses blockchain, which stores all equity transaction data to ensure data integrity. Any changes done in the shareholding records are held in a private blockchain. The tamper-proof ledger ensures that any modification is verifiable, unlike in a regular database where modifications are not traceable.
Another curious application of blockchain is the NFT (Non-Fungible Tokens), which are crypto-assets that record ownership of digital files – like video, images, audio, memes etc. Startups like Kalamint, Guardian Link, and even Wazirx NFT Marketplace are creating new business models which let more people pursue creative assets.
As a technology that guarantees secure transactions, blockchain has seen a high adoption rate in the Finance and Insurance sectors. In fact, the Insurance industry – which has to jump through multiple hoops for verification processes – has found it easier to onboard clients with blockchain. Globally, startups in this space have been able to automate claims submission and have designed smart insurance contracts using blockchain technology. I’m sure Indian counterparts will do the same in no time; Mohali-based Vitraya Technologies already caters to the health insurance sector using blockchain.
Sharing economy is another sector I find great potential in. This sector’s safety concerns can be addressed by blockchain. It ensures identity verification and background checking for service providers, and can eliminate intermediaries. Blockchain also guarantees security using an in-app rating system that is censorship-resistant.
A few weeks ago, Ethereum scaling project Polygon (co-founded by Indian entrepreneurs but registered abroad) raised $450 million in its first major VC financing round led by Sequoia Capital India, with participation from Tiger Global, SoftBank, Galaxy Digital, Republic Capital, Makers Fund, Steadview Capital, and others. The Web3 startup’s market cap was $14.4 billion at the time, as per a YourStory report. This is one of the largest fundraises by any blockchain startup, and I bet this is not the last of it.
Global trends show that investors are attracted to cryptocurrency startups when it comes to large cheques. Indian blockchain unicorns have attracted global investors like Coinbase and a16z already. Andreessen Horowitz Mega Fund of $2.2 billion for crypto, crypto VC firm Paradigm’s $2.5 billion fund, and UAE-based Cypher Capital’s $100 million Blockchain fund (out of which 40% targets Indian startups) are all optimistic signs of the investment inflow.
VC funds investing in blockchain startups include ConsenSys Labs, Coinbase Ventures, Ethereum Foundation, Binance, and Blockchain Capital.
Of course, we can’t talk about investments without talking about startup valuations. One of the many extraordinary things about blockchain startups is the factors that investors need to watch out for.
Most blockchain startups use An Initial Coin Offering (ICO) to raise funds. If IPO sells a share of ownership of the company, ICO sells a share of ownership from the project. With ICO, the startups decide the value of their token and attract buyers through an underwriter in contrast to IPO firms.
So far, not only were ICOs able to raise large amounts, but many also generated significant returns for investors. For example, San Francisco-based blockchain firm Solana gave one of the most profitable returns to date: if you had invested $100 in SOL in 2020, your return would be $250,000 in 2021.
But don’t forget: there is always a high risk of the project being discarded, since there is no regulation making the founder liable to deliver. Ideally, an investor should research the project well and understand the project’s technicalities.
Every cryptotoken project must have a unique functionality compared to other cryptocurrencies: like how Ethereum enables developers to write smart contracts better than Bitcoin.
In the blockchain world, assets, trusts, ownership, money, identity and contracts (ATOMIC) are all programmable. The business model is created based on which one of these is monetised, what is subsidised and how dollars flow through the business. Since cryptocurrency is extremely volatile due to the regulatory conundrums, supply-demand imbalance, or even PR hype, only a well-thought-out tokenomics can assure the tokens’ value in the long term.
I suggest you also check out the media coverage and their social media, Discord and Github activity to see their development progress. Projects like WINGS and ICONOMI help protect ICO investors and assist blockchain entrepreneurs adhere to best practices.
Of the world’s 10 largest publicly traded companies, eight are blockchain bulls according to last year’s Forbes Annual Global 2000 list of the largest publicly traded companies globally. The number one company on the list is the Chinese government-owned Industrial and Commercial Bank of China, which now has 30 blockchain applications tracing health-care coverage, philanthropic donations, etc.
The Indian government is also taking blockchain seriously. The RBI is already working on a digital version of Rupee.
Government welfare programmes can be improved by blockchain since it can reduce fraud and operational costs as well as provide quicker disbursement digitally.
The union government’s National Strategy on Blockchain Technology Report 2021 points to the benefits of using blockchain in the educational system too. Student’s certificates, scholarship details etc., can be stored in a blockchain network, and stakeholders such as educational institutions, different departments entrusted with disbursement of scholarships and respective administrative boards can become partners and have student’s records stored on consensus basis.
I am positive that tech solutions providers with blockchain power will soon be catering to governmental agencies. With the Blockchain-as-a-Service paradigm, the report adds, revenue generation models can be evolved for offering various services (G2C, G2G, B2B etc.).
Adoption of bitcoin technology among the masses may take time; but there are encouraging signs. Notably, Crypto-gadget store Etherbit’s founders have stated that their traction comes from not just major cities but also Tier II and Tier III towns in India. Media reports say that the crypto space in India has seen customers grow from 3 million to 20 million in the last two years. CoinDCX has more than four million customers already. Like most B2B tech platforms, Blockchain startups have global scalability as well.
The regulatory framework has a long way to go in clarity and startup-friendliness for sure, but I am confident that it will happen sooner than later.
‍
By
Team LVX
Angel Tax
Angel Investors
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URL: https://lvxventures.com/blogs/my-job-is-asking-all-the-right-questions-not-having-all-the-answers-umang-bedi
TITLE: My job is asking all the right questions, not having all the answers: Umang Bedi

Angel investing in India just changed: what founders and investors must know.
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My job is asking all the right questions, not having all the answers: Umang Bedi
By
Team LVX
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They say that we are what we repeatedly do; excellence is a habit, not an act. I see that dedication for excellence in very few people – those who have conviction in their ambition and are ready to give it their 100%. Such individuals almost can’t help but be on the go. Repeating success is the only way to be. Serial entrepreneurs are the best example here. I think of them as serial leaders. To lead more than one organization to great heights is not an easy feat. It takes an outstanding person to do that – a trendsetter.
When we decided to start a new series of interviews at
trica
, we named it ‘The Bellwether Club’ to reflect the kind of intelligentsia profiled here. And when we decided to list the most successful entrepreneurs and investors in India, one of the names that immediately came to my mind is that of Umang Bedi.
Umang made news when he became Facebook’s India head in 2016. He was the MD of Intuit India when he was hardly 28, and had also headed Adobe for five years before joining Facebook. At 40, he left the corporate world to make an impact by himself and eventually embraced entrepreneurship.
Today, Umang is the co-founder of startup unicorn VerSe Innovation, which powers content aggregator platform Dailyhunt and short video apps Josh and PublicVibe. (Umang joined as Co-founder in 2018, at the request of his long-term friend and VerSe founder Virendra Gupta.) Recently the company raised $805 million at a valuation of $5 billion. What started as a local language content aggregator platform in 2014 has now become a multi-business conglomerate with a family of apps serving distinct use cases for large target audiences across Bharat.
As the first guest on The Bellwether Club, Umang tells me about his journey. One of the most interesting traits I found in Umang was his clarity of thought. Read on to find out why.
Pranav
Dailyhunt has 225 million active users today on the app, and more than 100 million users on the mobile web. I’m one of them by the way. But today, the news business is a very tricky one, especially in a polarised socioeconomic milieu. What is the credo at work at Dailyhunt? What are the building blocks you keep going back to every time you think there is a deviation? And how did you arrive at these building blocks?
Umang
We have had three core beliefs between Viru (Virendra Gupta) and myself. One, that the Internet is pivoting, and in the next four years we will get to 1.2 billion people online and 80-90% of them will consume content in local languages. The second is that when that happens, the kind of experiences that we deliver across news, entertainment, and infotainment will need to change in terms of mediums and formats of delivery and the last mile. Thirdly, whoever does this well and addresses this opportunity successfully can create an infinitely large outcome for its ecosystem of partners, creators, publishers, advertisers, investors, and of course, add value for the customer. It was with these three core beliefs that we restarted the Dailyhunt journey in 2018.
At the time, Dailyhunt was a pure play news aggregator, bringing together content from 800 newspaper partners largely across 14 different languages. The product looked like an erstwhile BBC or CNN; just a very small deck of cards with the name of the publisher and the headline – this was the standard interface across all the 14 languages.
The little text cards have now become a multimedia-focused feed with viral cards, multimedia content, images, video, live TV, all embedded, and it gets dynamically updated in real time.
Today we get two million unique pieces of content every day in 14 languages, and we now have 220 million users on the app, 105 million who come back every day and who spend 30 minutes with us daily. We have $200 million in ARR and have broken even.
The hardest part in this business is the creation of a business model, wherein you can monetize this content. Most platforms rely on ad networks. If advertising is their business model, and the ad network is external to you then you’re never in control of your destiny, because the yields are minuscule.
Pranav
With all these put together what you’ve actually developed is a platform effect. You have an infinite supply of news – you’re not developing the content, you’re curating it. Plus, you can go to an advertiser and tell her “I’m bringing you customers from micro managed communities across the country.”
Umang
Absolutely. Today we have audiences coming to us from 21,000 of the 22,000 pincodes in India. Half of our business comes from large enterprises in terms of advertisers, but the other half comes from small businesses. For example, in a city of one lakh people, we may have only 7,000 on the platform but maybe there are 10 businesses there that want to reach out to that 7000 people. So the advertising yield is so pinpointed. That’s how we are driving growth at Dailyhunt.
We are also present for every new handset user as we are pre-burned on Android phones, and on WhatsApp we enable sharing with deep links that invokes discoverability. Soon we will get into new, more relevant formats – audio rooms for example. (We are already present in video format via Josh and PublicVibe.)
Pranav
And that was my next question: “How is the Josh?” The world is moving to video. And the newspaper industry across the globe is probably just going to end in the next few years.  How do you see content video creation growing?
Umang
The definition of news is changing today. So at the core of Dailyhunt, one very big focus is on video. In fact, video is 30-50% of the overall consumption of content today. The other thing that’s emerging is audio. You will see us adding that very soon.
But the really big one, especially for local language audiences, is super hyperlocal stuff – what’s happening in my
taluka
, what is the local corporator saying?
To solve this, we have launched a new app called PublicVibe, which is a hyperlocal video app, where creators use a tool called “Local Star” to create content. It allows users to create a video that looks like a TV experience with the click of a few buttons. Mobile journalists can write and publish content on PublicVibe and this also serves itself on Dailyhunt.
Pranav
PublicVibe is what Twitter was in the earliest days – if something was happening in my neighbourhood, I was tweeting it. You’ve created infinite touchpoints for individuals anywhere in the world to loop in.
Umang
Twitter is for upper-middle class, English-speaking users, mostly from metro cities. But we are building a Bharat experience and that is a huge opportunity.
We are the only local language focused platform in the world that is operating in India, and has cracked a three prong code: user growth, engagement, and monetization. A lot of other companies have cracked one or two of these three points; but no one has cracked this at scale – where there are 20 million monthly active users, another 135 million users on mobile web per month spending 30 minutes with us daily, and we have got $200 million in ARR. That is unique. What we have done is extend that goodness to another use case, which is short videos. We believe that short video is a phenomenally large use case. That has played out in infinite forms in China, and has created several companies valued over $200 billion and it gives us the confidence that whoever wins the space will serve this audience effectively.
Of course, there is Instagram, but it serves largely English speaking users. Local language audiences find the content on Instagram very intimidating. It’s not even aspirational, because it’s all about fancy food, fancy cars, fancy fashion, fancy holidays.
Pranav
So is an IPO on the horizon for you?
Dainik Bhaskar
went to IPO about a decade ago and there hasn’t been a big media company that went public after that. When one goes public, the visibility is infinite. What is the path for you guys over the next 12-24 months?
Umang
Dailyhunt has become a solid business and with Josh, we want to build the same monetization engine across advertising and commerce. Once that is done in the next 12-15 months, this will be a real business with a lot of revenue.
When you amalgamate both apps, you can prove that all three flywheels – (1) user growth and creator growth and creator  monetization,(2) user engagement and time spent, and (3) monetization which is then shared back with the creator – across your family of apps is working. That’s the right time to go public.
But let’s be clear,
Dainik Bhaskar
is a media company; we’re a tech platform and the closest equivalent to us would be Facebook or Twitter in the US and Bytedance in China.
We believe in the next 18-24 months, we will see a massive impetus towards going public. But right now, there is no dearth of capital in private markets.
Pranav
Let’s talk about your professional journey now. You’ve spent time at all the bellwethers of  the tech world from Satyam to Wipro, Sun Microsystems and Symantec to Intuit, Adobe and Facebook. I want to only focus on three companies – Intuit, Adobe and Facebook. What is it about them that makes them really special, what is it that outsiders don’t see?
Umang
As an engineer, I was creating products – largely with Sun Microsystems and Symantec. I was extremely client-focused in trying to solve problems, and that led to a fair share of professional success at that point of time. Then I was an accidental CEO, when I was 27.5 years old. I led Adobe India and then Facebook. At 40, I left the corporate world to build something on my own. And this phase as an entrepreneur has been the most fulfilling and the most fun. My only regret has been waiting so long to take the plunge.
Intuit worked like a startup. We created five new products – two went on to be commercial successes, two were disasters, and one turned out to be a Harvard Business School case study. But customer obsession is what I picked up at Intuit – creating jaw dropping experiences for customers, that was our mission.
Afterwards, I joined Adobe – which, at that time, was characterised as an old school desktop software company. When the digital / cloud transformation happened, we were the first country in the world that led the business transformation.
It happened under our absolutely visionary CEO Shantanu Narayen for whom I have the deepest regard, because it takes guts to do what he did. We turned the model upside down and decided to build a full-fledged subscription engine or a SaaS business. When I joined Adobe, we had $3 billion in revenue and $8 billion in market cap; the latter is now close to $300 billion. India became amongst the top few revenue generating markets in the world for Adobe which is unheard of for a SaaS or subscription business.
Pranav
From Adobe, you moved to Facebook… What was it like working with Mark Zuckerberg and the larger team at the company?
Umang
I joined Facebook just after the Free Basics ban in India, and they were looking for a leader in the country to represent all their businesses. I think they met with over 250 people; so there is a part that luck played in my getting the role.
It’s inspiring to work for someone like Mark Zuckerberg who is a great product leader. At the same time, there is very special talent across the board in the company. That’s a big advantage that a global giant has: the ability to attract the best global talent all under one roof.
India was a very small market for Facebook back then, with just about 100 million monthly users. But in under two years (by the time I left), we grew it to the largest country market for Facebook in the world. Revenue grew exponentially too.
I quit Facebook for very personal reasons. I was not having fun, because these jobs became less about creating products and more about managing spreadsheets and people. Also, I did not have the luxury of spending time with my family and with myself. And I weighed 140 kgs!
Pranav
Tough call. You could have been Facebook MD for another 10 years, probably gone to the US and taken up a more global role.
Umang
I was very clear that I wanted to be in India, and sure I could have retired to Facebook for the next 20 years, but then what next? For me, the decision to not stick around was driven by my favourite words in the dictionary – transformation and reimagination. I wanted to reimagine a new India. And transformation starts with the self. I put in my papers in late 2017 and come 2018, I began my personal transformation journey. I brought a lot of discipline into my life – very clean food, low on carbs, high on protein. I lost weight and then built muscle. Today I sleep six hours on average. Overall I’m a far more balanced person now. I’m having more fun.
Pranav
There was a time when you used to read 30-40 books a year. Has that changed? What helps you stay current?
Umang
Somehow, through the COVID-19 pandemic, I dropped reading. There was a time when reading a couple of books a month was the norm; I’d try to meet writers and even learn directly from their experiences.
But with so many things changing so fast with the Metaverse and what have you… I’m getting a lot of reverse mentoring! The average age of employees at VerSe is 25 years and the kids here have more ideas than I do.
I’m just spending more time with millennials and the Gen Zs – engineers, creative professionals – and preparing the company for the next wave of Internet. Today, I talk less and listen more. And my job now is about asking the right questions, not having all the answers, because there’s no way you can have all the answers.
If you have to be in an innovation driven culture, you have got to hire people that are smarter than you and empower them. As a leader, I have to remove obstacles from their way and at times even get out of their way completely. Our people are our IP, and they hopefully come to work every day and go back home at the end of the day being happy.
Pranav
If I’m correct, you are not the product of a fancy school. Your early journey as a business leader was led by your own gumption and of course, some luck. For someone in their 20s who wants to be Umang Bedi when they are 40, what should they do?
Umang
First of all, don’t become Umang Bedi. I see myself as a failure, I’m only 1% done, the best of what I should be doing is still to come. What I would say is, education is important but it’s not the be all and end all. I stood first in class all through school and college life, I got into IIT and didn’t go, later I got into Harvard Business School but I didn’t go then because I was having a lot of fun and making a lot more money. Those days, different things drove individuals. Today I wish I was 20; I would do things differently for sure.
And that, my dear readers, is what a true leader is – one who is always excited to learn, take risks, and do it all over again.
– Pranav.
‍
By
Team LVX
Angel Tax
B2B
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blogs/the-importance-of-being-earnest
TITLE: The importance of being earnest

Angel investing in India just changed: what founders and investors must know.
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We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
July 1, 2025
July 1, 2025
·
4
5
min Read
The importance of being earnest
By
Team LVX
Copied to Clipboard!
You may have heard of the Rubber Band Effect, which refers to market volatility. Just like how a rubber band stretched and then released comes back to its original form, markets can also stretch and shrink. The funding dry-up in the private market over the last few weeks is an instance of this theory. After a great few quarters/years of great stretching, the capital inflow is shrinking now, and will soon be back to its normal/balanced position.
Although the year began with a bang, Q2’22 has us roiled in an economic downturn. According to market intelligence firm CB Insights, venture funding to Indian startups dropped to $3.6 billion in Q2’22 from $8 billion in Q1’22, and over $10 billion a year back. It adds that venture funding slowed down for the first time sequentially in the January-March quarter of this year since the October-December quarter of 2020. In fact, the funding to Asia-based startups may fall by 31% by the end of Q2’22, says the report.
However, I do not believe that this is an apocalyptic situation for Indian startups – remember the rubber band! If anything, this is a chance to rethink, rework, and relearn the basics of building a startup. A phase like this – when investors are tightening their purse strings – can also be a course correction for Indian startup founders, a chance to focus on product, customer experience, and revenue.
In the euphoric period of startup funding in India, there was too much liquidity, a lot of FOMO, and term sheets were getting done in as fast as 48 hours. Founders were going very wide in terms of what they were building, growing at any cost, spending money to grow without focusing on the bottom line. But the method to madness has to return at some point and that is what is happening right now. Remember, none of the startups which went IPO in 2021 were profitable and then in the midst of “winter” we have a good listing by Delhivery – a strong infrastructure and logistics technology play built on India’s booming e-commerce industry. A well-priced IPO and co-founder Sahil Barua admitting to being ‘nervous’ ahead of the listing was a refreshing show of humility – and that to me is the silver lining.
Venture Capitalists in the US are struggling to raise capital thanks to rising interest rates and lack of liquidity. But according to PitchBook data, 2021 saw US mega funds raising more than $96 billion – which means they have enough fuel to keep going for the next couple of years at least.
Top-tier funds slacken new investments during economic downturns and tend to focus on the best-performing companies in their existing portfolio.
SoftBank founder Masayoshi Son said earlier this month that his firm will cut down on investments significantly this year. Tiger Global – which was the most active investor in Q1’22 has been slowing down its investment spree, as its $12.7 billion fund (announced in March 2022) has already run out almost entirely.The 21-year-old firm has also reported a loss of $17 billion this month, the biggest since its launch. Reports state that Tiger Global had already all but abandoned late-stage venture deals by early February. But it looks like Tiger Global’s shift to earlier-stage startups may have come too late.
And while we will see foreign venture capital inflow into India thinning down, domestic funds had raised well last year, and are not short on dry powder. According to a report on Inc42, 62 new VC funds – together worth more than $6.2 billion – were launched in India in 2021. Additionally, says a report by Bain & Company, several seed funds and family offices debuted or raised funds for early-stage rounds in 2021, becoming more significant on the pre-seed to Series A landscape.
The report adds that several seed funds raised significant funds in 2021 (<$30M fund sizes; e.g., Eximius Ventures, Atrium Angels). Additionally, funds worth more than $1.6 billion have been launched by VC firms in India this year already. More silver linings!
But angel investors will have to be a little more patient now. Usually, they invest in an early stage, and exit when the startup raises Series C or later. With valuation normalisation, fundraise cycles will be longer. Hence angels’ exit period would be longer and ROI lower.
I believe angel investors would look for more lucrative deals hereon. This means that
raising funds may be difficult – but not impossible – for early stage startups, and they will have to settle for lower funds and valuations.
In fact, the valuation game will impact companies at a high growth stage too. Mature companies are expected to be cash-flow positive now. Soonicorns will now take longer to be unicorns. We may not have another Mensa -which attained unicorn status in 10 months since launch – in the near future. IPOs will be postponed too; FirstCry and OYO are already postponing their IPO plans as per news reports.
The fund crunch has led to cost-cutting at startups and, in turn, massive layoffs. Reports of startups deferring hiring and stiffening appraisals for existing employees have been surfacing over the last few weeks.
Sequoia Capital has already written to their portfolio founders: “We expect the market downturn to impact consumer behaviour, labour markets, supply chains and more. It will be a longer recovery.” Beenext has also asked its companies to revisit their cash flows, marketing, employee count, etc. and urged them to have a runway of 18 months by increasing revenue and cutting costs.
But remember: this is not the first funding winter; nor will it be the last. The survival of startups would depend on the business they build.
As YCombinator’s email has said, economic downturns often become huge opportunities for the founders who quickly change their mindset, plan ahead, and make sure their company survives.
If you survive the present, you will thrive in the future. The appetite for risk may come down now, since there is no safety net of unlimited capital. It would be prudent to focus on core software and simple/known business models.
While Indian founders have done brilliantly in terms of ideas and innovations, I’m afraid
they have not focussed enough on the culture of the organisation. The core culture is significant in building a scalable, sustainable organisation.
My advice is: build the right culture, focus on the business and execution, and not on the next funding, because if you focus on the right things, money will come. And this is why I am still bullish in terms of resilient businesses which have been built with the right foundation: they will continue to get money.
Let me wrap up with a quote from
The Psychology of Money
by Morgan Housel: “Nothing is as good or as bad as it seems.” And in this case, it is definitely not as grave or ominous as is portrayed. Remember the rubber band theory.
‍
By
Team LVX
B2B
Angel Tax
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TITLE: Sitashwa Srivastava on the secrets of building a startup (and knowing when to kill a startup)

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Sitashwa Srivastava on the secrets of building a startup (and knowing when to kill a startup)
By
Team LVX
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Welcome to the second edition of
The Bellwether Club
– trica’s interview series with India’s most prominent entrepreneurs and investors, to uncover the real stories behind their success. Our guest in this chapter is
Sitashwa Srivastava
, co-founder and Co-CEO of global investment platform
Stockal
.
The Bengaluru-based startup has raised $9 million in Series A funding, and is all set for global expansion. But Sitashwa’s journey to becoming a flag-bearer for the investment ambitions of the Indian and South East Asian community started almost two decades ago.
In a long, candid conversation, Sitashwa rewinds his journey to me – revealing what led him to building Stockal, and the valuable lessons he has learnt on the way:like the fact that when there is subjectivity, it is harder to scale. Or the one factor that makes the difference between building a traditional business and a new-gen tech startup.
Interestingly, Sitashwa says his DNA was in getting good marks, not in building businesses. He grew up in Allahabad in an academically oriented family. An outstanding student at school, he graduated in Electronics Engineering from the Harcourt Butler Technological Institute, Kanpur, in 2004.
“Growing up, I actually wanted to be a tennis player. But I wasn’t very good. So, fortunately, my family made sure that I didn’t go down that path,” he recollects.
The path he did finally go down was that of entrepreneurship, and what a journey it has been!
When did you start thinking about entrepreneurship? You started up first when it was not common as it is today.
After graduation, I worked at a software company called Perot Systems in Noida for two years. I was nurturing some  ideas of entrepreneurship, and went to an accelerator in Ahmedabad to see what I could make of it, this was back in 2005. If you got selected, you won Rs 20-25 lakh cash prize, and you spent six months there, developing whatever idea you came  up with.
A friend and I went with a project we had developed in college, around eye-testing equipment. When I got selected, I thought about quitting my job. But there was no tech entrepreneurship ecosystem in those days, so the perceived risk was high. My parents urged me to do an MBA, because everyone was doing it at the time.
I went to Great Lakes Institute because it was a one-year MBA there and their fee at the time was in my budget too. I enjoyed that one year more than the four years in engineering – I liked the  professors, friends and acquaintances I made.
After graduating from Great Lakes, I again wanted to start up. I had a few ideas. But I had to pay off the loan I had taken for my MBA. So I worked at Cognizant in Bangalore, and paid off my loan in two years.
The Bangalore startup ecosystem had started forming then. TiE’s Bangalore chapter was very active. They used to run EAP – Entrepreneurship Acceleration Program. While working at Cognizant, I applied for it and won the EAP contest in 2008.
What was the project at the time?
It was a B2B creative services marketplace.
In 2008, digital agencies were not a thing. So it was more like an advertising agency on the cloud. Creative people who otherwise did not have a professional outlet and the companies which needed creative people for their campaigns, could find each other at our platform.
Everything was done remotely, on the cloud. We launched it in 2008 and ran it until 2014-15.
Did you raise any money in that business?
We raised a small amount in angel investment.
At work, I was saving some money. Simultaneously, we were trying to raise funds. At the EAP, we had great exposure among investors. But since we  were still working full-time jobs, nobody took us very seriously. If I had quit my job, I may have been able to raise funding.
Today people just take the plunge. But you made sure that you had money to fall back upon. Some of the largest startups in the world – like Amazon, Facebook, Microsoft –  were all secure from day one. Either their founders came from rich families, or they had early angel investments to protect them.
In my case, I had the right social environment. Even though nobody in my family was into entrepreneurship and the risk was high, my parents were quite supportive of me starting up. If they had any anxiety, they didn’t show it to me.
This was the second time I wanted to quit. The first time, everybody told me to do an MBA. Now I have done that and paid off my loan as well, everybody knew that I was determined. Ultimately it’s about getting an idea which resonates with you so much that you can’t do anything else.
The startup was registered in late 2009 – as ‘CreADivity’ (this later rebranded to Jade Magnet). My B-school friend, Manik Kinra, quit his job and came back from the UK so that we could start up together. It was a bigger risk for him – he had more liabilities; he had a family and had bought a house.
When did you feel that you needed to do something else, that the idea of Jade Magnet had lived its life?
Companies often get to a stage where it stops growing, but it won’t die unless you kill it. We had realised over time that it would be tough to raise capital (for Jade Magnet), because ultimately it was a services’ marketplace.
Even today, services marketplaces haven’t really done well for investors. Even Elance and oDesk in the US merged (to form UpWork) and only now started doing well, 20 years after starting,
(We were in the market for funds around the time when Flipkart and big ecommerce marketplaces were in the market for funds. And there were only those many VCs!)
I think this is a very big lesson for founders: if you’re starting a
business
which has no history of getting funded or scaling, it will keep generating cash and you have to be happy with it. If you launch a startup, it will have a lot of scale and can be funded. You realised that you can’t scale that business.
With marketplaces, it’s tough to scale without external capital, because your margins are razor thin. The difference between a services marketplace and a classic services business is in the margin. In a classic business, you focus on gross margin. In a marketplace, you’re a facilitator.
We had made friends with a lot of investors; but we knew they would never invest. Anything which has any degree of subjectivity in the outcome is tough to scale. If a service-person from Urban Company comes to fix your AC, it is a binary outcome – whether it is fixed or not. There’s no subjectivity there. But if you’re providing a more complex service like design – like making a landing webpage or writing a video script or creating content – there is subjectivity.
When there is subjectivity, it is more difficult to scale. We realised it only over time. We were enamoured by the idea of creative crowdsourcing.
Crowdsourcing was new at the time, and we were among the early players. Crowdsourcing initiatives work only when it is curated and managed. The digital ecosystem in those days was not advanced enough to be able to curate at scale. If I were to do it today,  I would do it differently with automated curation.
With machine learning, it would be easier.
Precisely.
The other problem was that collecting money digitally in India was extremely difficult at that time, especially from SMEs. We have had a business promoter, who got a logo done by us, walk into our office and directly give us a bunch of currency notes as payment!
Digital payments were almost absent then. So it was difficult to get paid. Indian SMEs are anyway notoriously late in payments, or they were at least in those days; so it was tough to sustain at times.
By 2013-14, we started realising that it won’t scale. We were 3-4 years old then and hadn’t raised venture funds. If you’re that late, it becomes tougher to raise money, because everybody’s seen you and experienced you, and people would have taken their call on whether you are fundable or not. So the only way is to increase margins and reduce scale. Thus we started acquiring bigger customers. We became an outsourced creative shop for many big brands. We had 15 people internally and a few thousand people in the community who would do the creative work. Late 2014, I sold Jade Magnet to another digital agency.
Can you take us to Day Zero of Stockal? What led to you and your co-founder meeting?
Vinay (Bharathwaj, Co-founder of Stockal) and I met when I was still running Jade Magnet and Vinay came from a hedge fund background and was running another startup – which was a client of Jade Magnet. Both of us were entrepreneurially inclined and connected well.
INSERT IMAGE OF BOTH CO-FOUNDERS HERE WITH THIS CAPTION: Sitashwa Srivastava with his Stockal co-founder Vinay Bharathwaj
I’m sure many founders go through this: they have 5-6 ideas but don’t  know what to go through with. How did you decide?
One is, of course, you have to become passionate about the idea. But you also need to make a large impact. It should significantly change something in whichever industry you are targeting.
And one of the key things of being able to raise funds – from an investor perspective – is that you have to  create a massive outcome for them, which means that the problem you select has to be faced by a large number of people. So that was the framework: is it large enough or not?
I thought angel investing would scale a lot. Another idea was to use the wisdom of the crowds to get investing signals. A
fund
of $40 million was launched in the US in 2011 to invest in Twitter sentiment signals. So we figured that funds are investing in alternative intelligence.
It all comes down to your ability to measure that intelligence and make it actionable for the investor. We decided to pursue that. But this problem exists with retail investors, not hedge funds. If there is a flood in Cairo, I don’t know whether the price of rice is gonna go down in India. People know this from experience, not digitally-served insights.
We felt that there is existing intelligence, which, if delivered in digitally available insights, will benefit many. So the idea was to create a decision-making tool using intelligence from alternative data, create algorithms to collect intelligence from alternative data, and then deliver it to retail investors.
We were able to raise angel capital from some very supportive early investors, and built the first version of the product.
I wrote anonymous blogs for a year, sending them to traders, interviewing people in the US and Asia, just to see the kind of interest we are able to get, so that  when we launched the product, we would  have an audience for it.
Stockal was founded in May 2015, and the first product came out around February 2016 – it was a search engine, like Google for ideas.
Our target market was the US, because big data was not organised enough in India then, and if we do it for the US market, we can bring it to India later. Slowly, we transformed from a search engine to an iOS app. We had early users and traction; but although the back end and the algorithms were all decent, the front end needed to be redone and that took another six months.
Did your tech background help in this?
Nope. Both, Vinay and I, have done engineering; but we don’t have a tech background so to say. So we got a CTO and built a team.
The money we had raised initially got over by the time we re-built the front end. So we kept raising (angel investment) on an ongoing basis from our existing investors. The new version did much better and we got around 70,000 users quickly.
We expanded the product to do a lot more in terms of the intelligence that we were developing and delivering. We wanted people to trade on our app, not just get intelligence from it. So we built trading into this app: let people import their portfolios from various brokerage accounts, get intelligence on the app, and then trade on it.
The trade would go through the  brokerage account. That’s where we monetized.
That’s a lot of technology work, right? Because you are entering into somebody’s secured system to actually execute a trade on your app.
Most of this runs on API calls with the brokerages so  not all the technology and execution is internal to  us.
Having said that, we  were still processing 8-10 million data points every day, and running out of money by late 2018. So we urgently had to raise more or find monetization (our investors could only help us so much!).
But the US brokerage ecosystem was going towards zero commission. Our entire model was based on the concept that retail investors probably did not pay for intelligence but will trade. (When you trade, you’re paying a few dollars to your broker. I get commission from the broker, because I originated that trade for the broker.) But if we had to get money from the brokers, we had to be regulated. The cost of getting regulated is high, and if you do get regulated, you will not make money in that model.
So you were at an even more complex crossroad than before.
Yes, because now we had burnt through our capital, had more employees (our team was in India) and  we had a product which was becoming bulkier and bulkier. A common problem with product folks is that if nothing is working out, you build more features. We built a lot of things, which ultimately, were not useful at all.
So we went back to the drawing board, and figured we should  build a product for advisors. Robo advisory – an automated service that advises on managing investments by first gathering information through online surveys – had become a thing by then, and it could empower human advisors with tools of trade and automation.
And that was a turning point.
Yeah. A lot of people (in India) used to ask us – “Can I use your app to invest in the US?” We ignored that. You need to have an account with one of the US brokers to trade on the app. We didn’t even have an Android version. That’s how unfocused we were on the India market.
One of our advisors was shocked to learn that you couldn’t invest in US stocks if you were in India. “It has to happen at some time! So why don’t you think about this more?” he said. That’s when we started digging into the opportunity and found that it was a large one. Whether we do it or not, somebody will do it. Since we knew the US brokerage ecosystem well by then, we felt that we were the right people to do this.
You’d already done the difficult parts right? Of getting the relationships there and the transactions.
Right, and 50% of the product was also ready.
You already had Zerodha and ICICI Security coming up; Indians were probably wiring more money outside than ever. Did you wonder why nobody was already doing it?
Yeah. The first question that we wanted to answer to ourselves was – why is it already not a thing? So we dug into the history of global investing in India, and found that ICICI had actually tried doing something in 2010-11 but it had not taken off.
We tried to understand the inherent issues. We studied LRS (liberalised remittance scheme), the RBI mandate that you can invest up to a quarter million dollars a year outside India. We were taken aback when we saw that in 2012-2013, Indians sent about $1.5 billion abroad. In 2017-18 it was more than $11 billion. By the end of 2018, it was around $6 billion from the people who invested in 2018-19 alone. So we could see that something big was happening!
And this money was probably sitting in some equity or some portfolio or mutual fund across the world?
No, this was getting spent – not even getting invested. The LRS for education fee payment and travel itself was very high. It went from $144 million in 2013-14 to $3.6 billion in 2018-19. In 2019-20, it was $4.9 billion. Overseas expenses were increasing, but the money for investing was not growing at all. Out of about $11 billion, it was about $400 million for investing (in 2018).
So they are earning in India, spending across the world, and not taking any advantage of what’s happening globally in their investment portfolio?
Nothing at all! We realised that there are logistical issues in sending money abroad; only UHNIs were doing it. Also, global brokerage platforms were not keen on onboarding Indian people. Anyway, the US is a very big market; and how will they even understand Indian KYC?
So you decided to pivot and take Indian investors to the world. Can you take us through what you are offering today with the Stockal ecosystem?
We think  of ourselves as an infrastructure company, building products to solve problems from a US/global perspective: like KYC, AML (anti-money laundering), quick account opening, etc.
In India, we had to solve problems in banking, inward remittance, and outward remittance. The ecosystem is very advanced; the banks are developing slowly.
We also decided to extrapolate to the entire emerging markets. We started from India because it’s complex enough to address, and you can get to a certain scale. Solutions you build for India can be replicated in many ways.
So the other smaller countries (smaller by population) – did they also have the same challenges that India had?
Pretty much, because there were capital controls. For example, in Indonesia, which has a sizable population, there’s lots of brokers and banks, and money goes abroad a lot. But due to capital controls, you can’t send more than $25,000 a month. So banks had a compliance process; there is friction, and the banking ecosystem is not well-evolved.
There are also opportunities in Southeast Asia and the MENA. All the services are expensive, including brokerage – from $10 to $50 for a trade! So there is massive price disruption possible. If you use technology, you can bring costs down and increase scale. We are also getting into around 25 countries in Eastern Europe.
So will you do B2B2C or B2C or both?
It’s a mix. You need to build trust in B2C. But it has to be monetizable – a proper business model without zero commission. An incentive-based model can’t build trust, only a habit. Thus we went to B2B2C. We went to brands, brokers, banks, and wealth managers, who were already established, and urged them to use this as an asset class for their customers.
You earned money from it and shared your fees with them. Do you still use a broker in the US to execute that trade? Or do you already have an account in the US and you do the trade for them?
There will be a US broker, and the Indian investor will get a US trading account sitting here with minimal documentation. You can open an account in 10 minutes. You still need a US broker to help you with execution, custody clearing etc.
You work with the banking ecosystem in the source country and with the investing ecosystem in the destination country. Then you pick the products that you think people want to invest in. Whichever country you are doing this in, you need the support of local banks – same in India.
We started with just equity. India was the first market we were sourcing customers from, and India wouldn’t allow margin overseas. So we just did classic delivery rates.
We started with stocks and ETFs (exchange traded funds). Then we created a portfolio marketplace called Stacks. We got some very high quality asset management companies, portfolio management companies to build stacks or manage portfolios for the Stockal platform. So a customer can now access high quality advice, even with $1,000 investment or a $500 investment. Now we’re adding products – like  funds, fractional funds, bonds, cash management etc. We’re becoming multi-assets as we expand geographically.
As we wrap up our chat, I ask Sitashwa about the next big thing in the tech world: cryptocurrency. He is excited about the future possibilities, and believes that regulations will grow to understand such innovations.
“The underlying infrastructure for crypto or decentralised finance will be core to what will happen in the next 10 years in finance,” he says, adding that a lot of the existing infrastructure will adapt to newer ways of finding efficiency – from crypto and the underlying infrastructure on which crypto/decentralised finance is created.
I am not a bit doubtful that Stockal will be part of the most important chapter in India’s tech-startup story. In fact, Sitashwa’s story reminded me of our earlier guest at The Bellwether Club,
Umang Bedi’s
words – that “If you can build a product for one billion people you can take it to seven billion.” Stockal grew from an India-focused product to one that is now expanding across continents, and their success story writes testimony to the power of resilience and perseverance in entrepreneurship.
‍
By
Team LVX
B2B
investments
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URL: https://lvxventures.com/blogs/logistics-tech-marches-ahead-despite-bumps-and-hurdles
TITLE: Logistics-tech marches ahead, despite bumps and hurdles

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Logistics-tech marches ahead, despite bumps and hurdles
By
Team LVX
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One of the biggest news to come from the Indian startup ecosystem so far this year is the IPO of Delhivery, the Delhi-based logistics-tech startup founded in 2011. Although the IPO started with just three percent of the issue subscribed on the first day, it has done much better than other big IPOs like Nykaa and Paytm. (On June 24, 2022, Delhivery’s share price was Rs.492; its listing price a month ago was Rs.493. On the same date, Nykaa’s stock value has fallen by 30% from its initial listing price and Paytm’s by 70%.)
The Delhivery IPO proves not just the investor value the organisation has built, but also the growth of the logistics-tech sector in India.
For the hundreds of thousands of businesses across sectors struggling with the infrastructural challenges and inefficient workforce in the highly unorganised Indian logistics industry, technology has emerged as a game changer in the last decade. After all, necessity is the mother of invention, and technological innovations for the logistics sector have transformed every aspect right from packaging, warehousing, transporting, you name it. I daresay about logistics-tech: it came, it saw, it conquered.
However, the logistics costs in India are much higher compared to the developed world. A recent report by consultancy firm RedSeer says that logistics spending contributed to 14% of the overall GDP of India compared to the global average of 8%, and road logistics has the largest share with 60% of the overall market spends.
Improving the sector would assist in a 10% decrease in indirect costs, as per the Indian Economic Survey 2021. It predicts that the Indian logistics market would be worth $215 billion by 2024. The sector needs more capital, better tech adaptation among the asset-owners and blue-collar workforce, newer business models, and much more to truly bring about a revolution.
With the government permitting startups in the delivery sector to experiment with newer technologies like Below-Visual-Line-Of-Sight (BVLOS) drones, we are looking at a new era for logistics-tech in the country. There is huge scope for further innovation, and a need to focus on the cost of logistics altogether.
McKinsey’s Travel, Logistics & Infrastructure Practice report 2021 estimates that advanced technology can reduce logistics costs by about 25% and help companies offer better service.
I can see why.
Imagine: Ten years ago, a full-load truck from Bangalore to Guwahati would have cost a few lakhs of rupees to the seller, as the return charges have to be included; otherwise, the empty truck coming back all the way to Bangalore causes loss to the driver/asset owner.
But today, technology helps supply-demand match, and hence the same truck coming from Guwahati to Bangalore will have at least half-full load. This will give some profit margin and hence the first seller does not have to pay the return charge.
Without technology, such a supply-demand match is nearly impossible. Rivigo and Blackbuck, both unicorns, have established themselves with this service. (Rivigo has more than 200,000 fleet owners in their network which enables their relay trucking, while Blackbuck has more than 300 service locations across India to help the shippers.)
However, according to a report by Arthur D Little India and CII this year, there is a
competitiveness gap of $80 billion in the sector due to higher logistics costs in the country, and it will be $500 billion by 2030 if the inefficiencies in the supply chain are not solved. (Competitiveness gap is the distance separating an organisation/country from a given benchmark. In this context, the gap refers to the one between the current average revenue/profitability of the sector in India and the global average.)
In a climate of fuel price hikes – which are bound to increase the costs of logistics, and in turn, end price for the customer – tech can bring efficiency in supply chain and help brands keep the price hike to a minimum.
For instance, route optimisation technology can help create cost and fuel-efficient routes which will result in shorter TAT (turnaround time) as well as more deliveries per trip. Remote tracking allows fleet managers to plan the delivery schedules and get real-time alerts on any anomalies like accidents, thefts etc. as well as traffic conditions. SaaS platforms like Loginext, Bringg, Shipsy, Blackbuck, and Fleetroot are among the startups working to build such visibility and easy management in logistics. Shipment tracking technology provides end-to-end visibility of the supply chain, and monitors vehicles, goods, and drivers. Indian startups like Tagbox, Fleetx, and GoBOLT are already building IoT for logistics.
IoT products like RFID tags and sensors can track the status/position of goods, and GPS trackers and environmental sensors can even measure the temperature, humidity and other parameters of the assets. Also, predictive IoT applications can automate vehicle maintenance and repair.
Not to forget, this is the age of Web3. Blockchain technology, which powers this phase of the internet with security and transparency like never before, is making a mark in logistics-tech too. It enables transparency in the chain of custody and eases processing of international trade documents, while also providing secure data storage (as the stored data cannot be changed in Blockchain networks). Startups like Signzy, Eka, Transo, and Statwig, specialise in Blockchain for logistics.
I believe that the next stage in the growth of logistics-tech can come from multiple aspects:
1. Foray into medical/pharma industry:
Currently, no big players rely on third parties due to the need for absolute reliability of the supply chain. However, logistics-tech can provide the Artificial Intelligence and Machine Learning which can help healthcare centres reduce costs by optimising sourcing and inventory management. The consolidation of data in the healthcare industry can vastly improve supply chain efficiency and patient care. Implementing logistics software that is compatible with existing supply chains would help scaling as well.
2. More advancement in the agri-tech sector:
Agri-tech startups focus on the supply chains of agri-inputs, as well as dairy and poultry. Digitisation of the supply chains account for 85% of the total investment in Indian agri-tech startups in 2020, according to ThingAg, a platform for accelerating innovations in the food and agriculture sector. As Shopkirana Co-founder and Supply Chain head Deepak Dhanotiya points out, most of the agri-commodity is moved by traditional trucks even today. “The first-mile of agri-logistics needs aggregators. Since the agriculture market is huge (worth $288 billion in 2021 according to market research firm IMARC Group) even owning 1% of it will make a huge player,” says Deepak.
3. Adoption of electric vehicles:
Multiple State governments have mandated aggregators to go 100% electric by 2025. Even though India is yet to build an EV ecosystem with charging infrastructure facilities, I am sure that the multiple startups in this space will see to it. For instance, e-grocery startup VegEase began deploying EV in its last-mile logistics in August 2021 and will move completely to an electric fleet by 2024. The company has said that this move will contribute to an operating cost reduction of 25%. Agri-tech startup Waycool has recently launched a 100% EV distribution hub in Bengaluru and plans to expand the same.
4. Training the blue-collar workforce:
Adoption of technology is rising among the blue-collar workforce; but a higher level of proficiency can come only with professional training. Abhishek Nehru, founder of digital-first distribution platform Ripplr, says that his company trains the truck drivers and warehouse staff in-house since it is hard to find well-trained blue-collar manpower. “They are comfortable using smartphones now; but tech adoption is yet to go a long way. Proper training and efficiency can eventually lead to higher salary for drivers too,” he says. A few startups are already working in the skill-development for logistics workforce. Larger logistics companies like AllCargo and NTC have established their own training centres (with government accreditation) to train drivers.
The time has never been better for investing in the logistics-tech sector, as existing
businesses are proving their mettle while new players are also shaping up well. Models like Dunzo and DelhiveryDirect have already proven that C2C is a huge market. With Quick-Commerce (like Blinkit, Zepto and Zipgo) and last-mile logistics demanding more innovation, newer business models are bound to come up.
A gigantic market The amalgamation of last-mile delivery and sharing economy is something I am looking forward to. The right tech can match available capacity of commuters with delivery demands for intra-city last mile deliveries.
Models like UberCargo, UberRush, and Dolly in the US, and Nimber from Norway are already using technology to match commuters with consumers looking to ship something. (Depending on the commuter’s vehicle storage space, the size and volume of the shipments can vary.)
Likewise, Alibaba’s Cainiao enables its network members to access a unified logistics data platform for order fulfilment by leveraging each other’s capabilities.
These models can be replicated in India, especially for B2C transactions. With D2C businesses rising, the industry will move towards smaller-sized shipments and faster deliveries anyway.
The Economic Survey had stated that the Indian logistics industry employs at least 22 million people currently, and this is bound to increase as the sector grows. Transforming the sector, especially in an era of fuel price hike, would impact not just the people dependent on the sector for livelihood, but the future of the Indian economy itself.
Logistics-tech is looking at a new era of possibilities, especially with the ULIP (Unified Logistics Interface Platform) aiming to create a National Single Window Logistics Portal, and multi-modal logistics parks coming up under the union government.
Tech giant Google’s Supply Chain Twin – a cloud service that replicates physical supply chains digitally – has brought down analytics processing time from 2.5 hours to 8 minutes in some cases! It won’t be long before Google does to supply chains, what Amazon did to enterprise management with AWS – bringing down prices for good!
I am ready to bet that, with the right capital, the extraordinary talent pool in the Indian tech workforce can do similar wonders. I hope investors will ensure that lack of capital shall not hold this sector back from achieving its full glory.
‍
By
Team LVX
FoundersFirst 2024
B2B
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URL: https://lvxventures.com/blogs/anything-that-grows-too-fast-is-in-danger-sid-talwar
TITLE: Anything that grows too fast is in danger: Sid Talwar

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Anything that grows too fast is in danger: Sid Talwar
By
Team LVX
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For the third edition of The Bellwether Club – trica’s interview series with India’s most prominent startup founders and investors – I’m delighted to introduce our guest: Sid Talwar, Co-founder and Partner at VC firm Lightbox Ventures.
Launched in 2014, Lightbox Ventures’ portfolio includes Rebel Foods, Dunzo, Melorra, Furlenco, Waycool, and Cleartrip, among others. The firm focuses on early-stage startups across sectors and plans to launch its fourth fund this year, having fully committed its third fund of $200 million which was raised in 2018.
But conversations with Sid go way beyond Lightbox; he has surely had an enviable diversity of experiences! No wonder he brings in Emotional Quotient (EQ) to his job – by understanding his portfolio founders better!
Sid was born in Kolkata, but his family moved to different countries every two years, thanks to his father’s job at the Bank of America. “Between Japan and Indonesia, we’ve covered almost every major country, and I went to American schools there. I went to an American school in India when dad was transferred to Delhi. So, my American-ness comes more from my schooling than from living in America for long periods of time,” he tells me, in an accent that agrees with him.
Sid moved to America full time for college, and he spent two years there afterwards. “I really don’t have that close of a relationship with America,” he says.
Naturally, my first question was: “You could have gone to the UK, to Japan, or Singapore; why did you choose to come back to India?” His answer is simple: “Opportunity.
”
Apparently, it was a holiday in India that was the turning point for a 21-year-old Sid. The call centre industry was booming at the time, and there was high demand to
re-skill labour in order to manage the jobs at call centres.
When ChrysCapital funded Raman Roy to start Spectramind – the BPO which became a feather in ChrysCapital’s hat – young Sid looked into that opportunity. “I wrote a business plan in the US and came back to share it with my father (in India),” he recollects.
And there began a story which has surprised me more than once. Read on.
India had a Y2K moment, and firms like Infosys were scaling. A young college
kid
sees this opportunity (with BPO training), and decides to take action! I’m sure your father played a very critical role at that time, because he had seen more of the world. What was his advice to you?
His first reaction was “WHA…?!” (laughs)
But I shared this plan with him, and he gave it back to me a few days later, and he had marked it all over with a red pen; he said, “Let’s see what we can do.”
I wanted to raise a million dollars. I can’t remember how I came up with that number. There was no venture (capital) environment then. Raising a million dollars in 2000 was very different from what it is today. I got about $925,000, from the Singapore government-sovereign fund. Their CFO flew down to India for a press conference; it was very exciting!
But, about a month later, 9/11 happened and companies weren’t looking to hire training services anymore!
And my priority was to get an office and build a team. I was really young, and never managed money. Obviously, I was excited. And, outside of my family, I didn’t have access to any kind of blueprint in India, or any advisors or mentors to tell me to be careful.
You always take advice from your family differently than you take from other people. If I’d listened to everything my father said, it would have been a much easier ride for me.
Once my money started diminishing, I went out looking for training contracts.
The big lesson I learned was that you have to knock on enough doors; you never know which door is gonna open!
Out of the many meetings I had, one was with American Express. They didn’t give me their contract, but they said they introduced me to Sanjeev Aggarwal – later founder of Helion Ventures – who then had a company called Daksh. He gave us our first contract.
We suddenly went from training zero people to training a thousand people in three months. No one else was doing that then. Call centres were coming up in Mumbai, Noida, Gurgaon, Bangalore, and we started training them; that’s how we started growing.
So that gave birth to Evolv.
How did it end?
In 2008, I was raising my Series C with a new fund; but many people warned me against VCs. So, I considered selling Evolv to another company. I had an inbound offer; but they weren’t educationalists. I’m not an educationalist either, but if I was going to sell my company, I wanted to learn from someone.
My youngest brother’s best friend’s dad was the President of NIIT at the time. That’s how I first met NIIT. They bought Evolv months later.
I was 29 then. Here are people who have been doing this business for 30 years – longer than I had been alive! For them, education was first; business was second. By virtue of them buying my company, I was now part of the leadership team.. I was with them for about two and a half years.
NIIT was a very established company even then. For them to believe a 29-year-old guy and acquire his business is amazing! Because I’ve seen large companies think, “We can build this, why do we need to buy this?”
For me the motivation to sell my company was to find people to look up to, and not feel alone in the journey.
Do you think living with the trauma of not knowing who’s going to write the next cheque in an uncertain business environment has moulded you as an investor?
Absolutely. And I’ve also evolved. It’s not like I ever say, “Listen, I’ve been through this, just calm down.” No one cares if you’ve been through it before or not. But to some extent, you know where their mind might be. A lot of the founders we work with are going through things at a much different scale than I did. I can’t feign that I can put myself in their shoes.
You and your partners Sandeep Murthy, Prashant Mehta and Jeremy Wenokur, all come from different backgrounds. How did you guys come together? Around 2008-09, the VC space was just evolving. Did you want to invest in a sector or basis a certain thesis?
Sandeep Murthy (who was my friend since school) had been managing Ram Shriram’s family office prior to this. He suggested doing venture capital. Jeremy had known Sandeep earlier. Prashant joined us a few later in 2014. We’d all been entrepreneurs at some point, and brought that mindset to the fund.
I rarely try to give founders advice about what they should do. But what matters is: are you there when they just want to talk to someone? And do you understand enough of their business to have a contextual conversation with them?
The only way to be able to do that is to not have too many startups in your portfolio. So, can we make a concentrated portfolio? That was part of the thesis.
But I know I’m early in this game. I have a lot to learn. Fred Wilson said it takes two fund cycles for you to become a venture capitalist, which is like 20 years. You’ve got to invest, watch them grow, and create liquidity to truly understand what this takes. To get real experience, do it twice.
How long did it take to raise the first fund? How many meetings did you have?
It took us about two years. It takes a while for first time fund managers. They have to prove to a series of investors that they will be able to do it.
When we were raising our first fund in 2012, very few homegrown funds had raised money in India. Today, there are many more.
The elections in 2014, things changed for us – from a fundraise perspective. Global funds started laying more attention to India. PM Modi gave investors confidence in the future of the country. And we saw quite a dramatic change in the way people were listening to our pitch, taking our meetings, and even giving feedback to us.
What were your biggest lessons around what potential LPs did and did not like?
My big learning was that our job is to return capital, not build businesses.
The life of funds is getting shorter and shorter. And businesses are built over long periods of time. So, unless you have very patient capital, you are not building businesses. It’s idealistic.
To return capital, you need to think of not just one portfolio company will do, but what a bouquet of companies can do.
Some companies create value sooner but liquidity later. Some companies give tremendous upside in value – but much later. So how are you balancing different companies in order to provide the best possible results for your LPs? Sometimes you like a company, but it doesn’t fit the bouquet you’re making.
The most difficult thing to do as an investor is to be patient. Warren Buffet has said, an investor should be learning every day, but shouldn’t act every day. I’ve tried to imbibe that. It’s harder than it looks.
What is your thesis on the duration of VC funds?
The longer the better. With the way India is, the best performing funds will always be the ones that stay invested longer. If I could invest the way that I believe one should invest in India, I would want the ability not to have to sell because of a timeline that’s been given to me.
The founders in your portfolio – Melora, Dunzo, Furlenco et al – are very different people. I know a few of them myself. I wonder if they share a common personality trait?
I think the thread that connects a lot of the people you mentioned is a certain level of grounded-ness. The way they pitched made me feel like they would figure things out. A lot of times, you’re looking at this person thinking if they’re faking it or saying something they don’t really mean.
Also, there’s tremendous pressure from your investors, bankers, the press, even employees. What we’re trying to evaluate is – what are they (the founders) going to do with this pressure? I don’t know how they’re going to handle the press or other investors. But one thing I do look for is how they respond to me.
I don’t think we could write a cheque in one meeting because you are the things that you say over time. If you’re depending on your ability to be able to figure out who the founder is, and you’re indexing on the founder, then you need to get to know that founder a little bit.
How does EQ and IQ weigh into your initial decision making?
As a VC, you tend to give founders too much money upfront. How will they deal with it?  This is where a VC’s EQ comes in.
Say I’m giving you $100 million for 10% of your company. As is human, there’s a 95% chance that you can’t manage $100 million. But you have to grow fast. No investor is going to wait for you to build a company over 30 years. So, you have to be a genius in execution. How many people are like that? And as a VC if you’ve made the investment (of huge amounts), what have you done to the ecosystem?
I have not been in this industry for long enough to pontificate on the “right model.” But I’ve been alive long enough to know that for anything that goes up really fast – there is a danger. Most of the people who win the lottery and become rich really fast don’t stay rich.
I fear rapid growth, rapid execution, rapid deployment of capital. This is my biggest fear when it comes to this eco-system. Building businesses can’t become a rat race.
Has it changed your investment philosophy? Are you now writing larger cheques for more mature companies than before?
Yeah. I feel like the 10-year horizon for a fund doesn’t allow you to write a cheque very early on and watch the company mature. Unless you’re writing it at an angel or seed level. Series A is tough. Especially in India. We are analyzing the right time to write a cheque to get the most upside over a 10-year period. It takes much longer for companies to evolve in understanding their industry and getting them all right.
Even a 10-year period fund doesn’t really have 10 years, because it’s not like you’re making this investment on day one, right? You actually have 7-8 years to do this within a 10-year fund.
You can scale in India quickly. But if you do it too soon, you’re gonna mess up. I’m looking for a company that has gotten to a point where they just need to scale. They should have their core product figured out, so that they can scale it and also do other things in the periphery.
If a company becomes a unicorn in a year, that’s not a headline that I would be proud of. I’d be very scared. And I’m not saying that every company that’s got scale very quickly is going to fail. It’s just not for me.
Sometimes you notice that the brands have become big; but the underlying business is still small. Have you witnessed this in your portfolio?
A lot of brands seem larger than life. Maggi, Bata, Nirma, were all able to be in our head. Our understanding was that they were large – billion dollar brands; but actually, they weren’t.
Our ability to build larger brands is much greater today, as is our ability to grab eyeballs. Earlier, the only way to get attention was local marketing or television ads, or billboards. Today, you can be constantly in front of them, because they are constantly in front of some kind of mobile device. The combination of distribution and advertising allows brands to scale faster, cheaper, and with better service than ever before. Now, do they do it or not? We’ll see.
What about the Indian market? What’s your take on TAM?
In India, you can still build businesses of all kinds, whereas in the US, the market is quite saturated for many kinds of businesses. For you to truly build a large, significant business, you have to find a new mousetrap there.
For most consumer businesses, we don’t have the right numbers for for large the market is today or will be tomorrow.
If someone asked in 2010 – What is the target addressable market for a taxi service or a food delivery business, that market would have been really small compared to what we now know.
If a market hasn’t been created yet, that doesn’t mean that the market doesn’t exist or the opportunity doesn’t exist.
I’m not betting on an addressable market, I’m betting on a market opportunity.  And that market opportunity has to be sold to me by a founder. If the founder can’t sell it to me, whether I believe it exists or not, I’m not ready to invest in that founder…yet. If they come back to me a year later, and do it then, I may invest then. For me, if a founder doesn’t have the clarity to build what they need to build in the timeframe that I need them to build it in, in order for me to make money, then it’s not the right time for me to invest. It’s not how I would want to invest, but it’s the nature of this job. Unfortunate but true.
You’re passionate about reading. What do you read and why?
If you’re a doctor or a lawyer, you have to continuously evolve, reading to understand what’s happening in your industry to do your job well. And that translates a little bit into venture capital too – because in venture, there’s so much going on. We don’t have these medical journals or legal journals that keep updating; but we have these geniuses all around. And so many of them write their thoughts down. If you can get something out of them, that adds value.
I used to read a lot of fiction. Novels offer a way of understanding people like nothing else will. If you have to be successful as an investor, the number one thing you need to be able to do is understand people. Meeting more people always helps. But reading good stories gives you an incredible understanding of how people behave, what motivates them, what scares them, what inspires them. Some of it comes from nonfiction. But so much comes from novels, because people have their culture draped around them. To understand them, you have to read stories. Then you can understand the difference in opportunities and cultures; you’ll know that people respond differently, say things differently. You grasp a lot more; you will be sensitive.
Reading exceptional literature is the best way to practise empathy.
What do you make of the present macros – the ‘funding winter’ on one hand, lifetime inflation highs in the US and massive new funds being announced simultaneously?
Funding cycles are a part of the deal. Sometimes there is too much money, sometimes there isn’t.
Companies are going to go through ups and downs, whether the macros are in their favour or not. That’s just the nature of the beast and anyone who’s had to build a business knows that. I only sit on six boards. It’s my job to remind founders that they shouldn’t go reckless when times are good and be completely cowardly when times are bad!
Inflation is high. We’re gonna see interest rates go up, perhaps change buying behaviour, and then things will change back. You have to expect that over a period of 10 to 12 years; you just have to kind of keep your head down.
Last question: All VCs have one great exit that makes them a legend. How do you want to be remembered after 10-20 years in this business?
Honestly, I don’t think I’m out there enough for me to be remembered. Or find “one business”. I’m not trying to find a business that will give me a return for others to “remember me”.
Sid looks for grounded-ness in his portfolio founders; I think the same quality is what makes him an exceptional human being and, hence, an outstanding investor. Bringing EQ into an investor ecosystem that may lose themselves in IQ and numbers, and ensuring that success takes not just hard work but patience too – that’s what makes him different.
What about you, dear reader? Write to me with your thoughts on this interview. I’ll be waiting!
‍
By
Team LVX
investments
B2B
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URL: https://lvxventures.com/blogs/investing-in-startups-is-the-right-csr-ullas-kamath
TITLE: Investing in startups is the right CSR: Ullas Kamath

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July 1, 2025
July 1, 2025
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Investing in startups is the right CSR: Ullas Kamath
By
Team LVX
Copied to Clipboard!
Ullas Kamath, former Joint Managing Director of Jyothy Labs, is one of the few Indian private market  investors who have seen the evolution of the country’s startup ecosystem since its inception. He is clear about why he invests, what he looks for in an investee, and what he will not compromise on.
In a fireside chat with
trica’s
Jignesh Vora at the Bangalore edition  of
trica
Inner Circle
– an exclusive forum for peer-led conversations about private markets – held a few days ago, Kamath shared his thoughts and lessons as an investor.
Why did you start investing in the startups?
For me, investing in a startup is the right CSR. Today’s corporate responsibility is to create jobs. India needs a million jobs every month, how many companies are taking the responsibility? If you can’t create the jobs, please help startups to create the jobs; invest in them. So, when I say Corporate Social Responsibility, it is not from 2% of the profit after tax.
It is our duty to encourage startups, because at some point in time, we were also startups. At that time there was no encouragement; there was only discouragement, including from family members. Encouraging an entrepreneur demands you to invest money and time. To start up is to take a big risk emotionally. And that is where we need to support entrepreneurs.
What are your key learnings over the last 10-15 years of investing in startups?
Every startup comes with one core competence. You need to identify it very quickly, and you need to build only on that.
I try to recognize the strength of a person, and work on that. And that one core competence is what makes him or her a star. I don’t look at weaknesses; everyone has some weakness.
When you talk to a founder as an evaluating authority, what are the questions in your mind?
Very simple. Look into his eyes and see if there’s a twinkle. Second – how much can he dream? Third – does he have a focus in his life? He need not have come first in class, but he should know his subject, remember his friends’ name, teachers’ name, college name.
How you build a team matters. You should build a team first, and then raise money. I tell (early stage) startup founders to get one good employee and start from there. Then they realise how difficult it is to get one employee and therefore funding will be that much more difficult for  a startup.
This is what I look into – whether there is character, competence, and commitment.
I don’t invest in someone who wants to build a company to exit! If they’re building only to exit, they are not putting the best effort to build it.
The founder is the cornerstone for the startup. But what are the other criteria to evaluate a growth stage startup? What are the key things that are non-negotiable?
By the growth stage, founders should understand their customer segmentation very granularly and really know what is required in the market. Any disruption must lead to better, cheaper, faster, and convenient service or must not be undertaken
The thing which I don’t compromise on is that the business plan cannot change on a monthly basis. Take three months to put a business plan together, but it cannot be changed every quarter saying that the situation has changed. Situations will keep changing.
And the quality of the team a founder has built to get to the growth stage shows his quality. I love a startup founder who brings in people  who are better than himself.
There are various ways to invest in a startup – like via a fund or AIF, or direct investment. What is an ideal portfolio? Are things changing from how they were five years ago and which direction is it heading in now?
I think a combination works best. Direct investment of, say, 30-40% could be beneficial because then you know the pain of running a startup. By investing in a VC fund, you will never see that. You may put another 30% in a VC fund, then you will realise how beautifully they manage the funds invested in companies, what kind of SOPs they have, and what they do. You will get returns, you will get to understand what works, and how they get the exit.
Take the lessons from there (the VC fund) and put it in your own investment office.
What are the key things one needs to do when one is setting up an investment office?
You can either directly invest in startups or put money in a VC fund, or have a combination of both. Having your own fund is the future; offices of HNIs and UHNIs will have funds of their own soon. They will have professionals to manage too, or aggregated family offices will manage your funds for some fees. trica has come up with a beautiful business model which is unheard of anywhere.
If your portfolio is beyond Rs.100 crore, it’s better to have your own small fund to start with, because setting up can cost us about 2-3%. With Rs. 2-3 crore, you can build a small team to deploy the capital.
I see plenty of opportunities to have small funds over a period of time. You can then link that fund to your economic engine so that you get regular profits. It will be the most tax efficient method to deploy the money.
In the last year we have also seen some of our largest private companies transition to the public markets. Your thoughts on the cross over – lessons learnt and road ahead for investors?
Once startups get listed, they lose the charm.
My recommendation: don’t go public quickly. If you do it right, you will have investors. If you see continuous profit for, say, 12-16 quarters, then you go public. I am not talking about the path to profit in 16 quarters, I’m saying 16 quarters of profitability.
Then you get value, you get respect!
At the end of the day, profit matters. I’m not saying that you need to go the Western way. We have learnt customer acquisition costs, customer retention costs, we have learned employee retention costs, all these things we have learned from the West.
Once you go public, you’re in public regulatory supervision all the time. If you do well, you have problems; if you don’t do well also you have problems. Even the best of companies, continuously showing profit, are still under pressure.
For a startup to get into that new area of public supervision, or regulation is a different ballgame for them to understand it very quickly, because you’re being asked – when will you become profitable?
Exit is very important from investors’ point of view. Over the next couple of quarters, where do you see exits?
Good companies will always get exit. But they don’t want to exit because they are good companies. Second, you need a venture capitalist or someone like
trica
to tell the founders when to exit because they’re emotionally attached to their startups. The purpose of exit is to scale; or exit should happen when you can’t manage it any more. Exits for investors are different from that of startups. If there is an ecosystem for investors’ exit, more investors will come in.
Do you believe that there needs to be a rethinking of companies – as in, do you have to list at all? Why can’t companies stay private longer?
Once you go public, you’re in public regulatory supervision all the time. Even the best of companies, while continuously showing profit, are still under pressure. For a startup to get into that new area of public supervision is a different ballgame.
But once you’re profitable, it is easy to predict the growth.
Be conservative, under-commit, over deliver. People will respect you.
And a classic example is Infosys. I’m a fan of Infosys. For the last 25 years, I have seen how they set their own guidance – up to even the two digits after the decimal point (for profit). That’s the kind of predictability they have despite the global pressure. No company has ever given that kind of clarity every quarter. I want every startup to keep that as a benchmark.
‍
By
Team LVX
FoundersFirst 2024
investments
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/are-we-green-shooting
TITLE: Are we green ‘shooting’?

Angel investing in India just changed: what founders and investors must know.
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July 1, 2025
July 1, 2025
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6
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Are we green ‘shooting’?
By
Team LVX
Copied to Clipboard!
In the popular American sitcom
Parks and Recreation
(2009-2015), Ron Swanson – a government employee and staunch capitalist, portrayed by Nick Offerman – opposes his colleague Leslie Knope’s effort to bail out the ‘Pawnee Video Dome’ which was going out of business. He bluntly states that the business deserves to fail if it is not serving any value to the customer.
“The free market is a jungle; it’s beautiful and brutal, and should be left alone. When a business fails, it dies, and a new, better one takes its place. Just let business be business and government be government,” he says.
He has a point.
Recently an
article
by finance veteran Ruchir Sharma reflected Swanson’s views.
Sharma maintained that the government rescues have discouraged the creation of new businesses, as recessions are more frequent and IPOs are fewer in the West now. He claims that beneficiaries of government support become lifeless companies surviving on fresh debt, and calls 20% of listed companies in the US ‘zombies.’
“More active government support undermined creative destruction, the lifeblood of capitalism. Productivity growth fell further, following the global financial crisis of 2008, as bailouts and stimulus grew significantly,” Sharma writes, adding that when there is no easy money, individual productivity will rise.
America did witness massive government bailouts during the Recession of 2008; their Troubled Asset Relief Program (TARP) allowed the US government to purchase up to $700 billion of toxic assets and equity (later reduced to $431 billion) from financial institutions.
The US is facing Recession again, and the global economy is impacted. But this time, things seem a little brighter. Despite some numbers that raise concern, we’re better prepared this time.
But we need a short flashback first.
If the DotCom bubble burst led to the financial crisis of 2000, and US housing market collapse began the Recession of 2008, the ongoing recession is caused by the COVID-19 pandemic over the past two years as well as the ongoing Russia-Ukraine war and the consequential fuel price hike. Add to this, a drop in liquidity across the globe and slow global economic growth in the past few quarters. Manufacturing hit its lowest during the pandemic too.
Goldman Sachs has put the probability of a recession over the next year at 30%, while Bank of America has predicted a 40% chance of a recession in 2023. In an effort to slow the economy down and curb inflation, the Fed has announced its biggest interest rate increase since 1994. According to experts, more big jumps in borrowing costs are likely this year. A few days ago, it was reported that the central bank will hike its policy rate above 3.5% and keep it so till the end of 2023.
Graph on US Manufacturing Index (Data courtesy: Investing.com)
The International Monetary Fund (IMF) has observed that the US economy contracted by 1.6 percent in January-March (2022). In February this year, the US inflation rate hit 7.9% year-over-year, a four-decade high. (Inflation was averaging just 3.84% in 2008.) In order to contain inflation, the Fed raised interest rates, sparking the current recession and shrinking the economy further.
The IMF recently stated that the US economy will likely experience high inflation for a year or two, at least. In June it was reported that the US unemployment rate had to reach 7.5% to reduce inflation; but by September this target came down to 4.1% by the end of 2024. (In August 2022, the unemployment rate was 3.7%.)
Stock prices are not looking good either, although the current dip followed an unprecedented high last year. Investors need to look for stocks which can do well in the next 2-3 years, especially in the bear market.
Startups need to secure funding only to keep themselves alive; thriving comes after surviving. (In July this year,
Inc42
reports, $280 million was raised by late-stage startups in India, compared to $9.33 billion in July 2021.)
Research firm Tracxn has reported that this funding winter will continue for another 12-18 months for Indian startups. It added that August 2022 witnessed $885 million in funding in Indian startups – out of which a major chunk went to late-stage firms like upGrad ($210 million) and EarlySalary ($110 million); this is a 20% dip from July 2022.
According to CB Insights’ Tech Valuation Q2’22 report, late-stage deal volume declined by 17% QoQ in Q2’22 (and is projected to fall 29% YoY by year-end) as investors have become more discerning and “risk-off” for larger rounds. For those deals that do happen, the report adds, investors are negotiating greater downside protection.
Graph on NASDAQ 100 Price chart from 1998 to 2022.
Graph on NASDAQ data on inflation
So, the obvious questions are: Where are we now? What is next?
The current Recession seems to be less severe if you look at certain factors, as pointed out
by Morgan Stanley
:
–         Despite fears of rise in housing prices till February , they are currently steady
–         Production (for automobiles) will peak once the supply chains are clear
–         Lay-offs are relatively lower
The report adds that the balance sheets are in the best shape in decades across households, companies, and the banking system.
Fiscal policies like targeted tax cuts can help stabilize the economy when it is underperforming. New spending on infrastructure projects in order to
stimulate the economy
by adding jobs is another way out, as it can increase economic output and boost productivity — though that kind of spending could worsen the inflation problem.
Currently, as the World Economic Forum suggests, central banks can lower short-term interest rates, which will help increase consumer confidence and stimulate spending, as the cost of borrowing is lower, meaning the cost of buying items such as cars and homes is also less.
Recessions end when growth resumes again, no matter how slowly this happens. In India, we are witnessing a ‘stagflation’ scenario (stagnation+inflation), as the sales volume of consumer goods are falling (4.1% fall for the period January to March 2022 in a comparison to a year earlier as per a report by NielsenIQ) primarily on account of higher inflation. Yet, the companies selling these products made more money, despite the lower number of units sold, through price hikes.
Venture and the underlying businesses are stronger than the DotCom era; but startups will have to accept lower valuations, especially with the funding slowdown going on at the moment. Lower availability of capital is a direct consequence of high interest rates, as asset managers and LPs would prefer less risky options than startups during inflation. But startups with healthy growth, solid unit economics, and capital efficiency would be seen as low-risk investments.
The players that stay the longest in the game are those who have seen the ups and downs and learnt to survive. A crisis to the scale of 2008 has been avoided. Inflation will reduce as supply chains are sorted out, and the fragility of our financial systems shall be fixed in due course with government support. We are healing, slowly but surely.
‍
By
Team LVX
B2B
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Bangalore Corporate Office:
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Company
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Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/you-need-capital
TITLE: You need Capital, or Connections, or Competence to be an Entrepreneur : Suchita Salwan

Angel investing in India just changed: what founders and investors must know.
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‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
July 1, 2025
July 1, 2025
·
4
5
min Read
You need Capital, or Connections, or Competence to be an Entrepreneur : Suchita Salwan
By
Team LVX
Copied to Clipboard!
By Pranav Mahajani
For the fourth edition of The Bellwether Club – trica’s interview series with India’s most prominent startup founders and investors – our guest is Suchita Salwan, founder and CEO of discovery-led-commerce startup Little Black Book (LBB).
The name Little Black Book had aroused my curiosity when I first heard of it. The term usually refers to a book of things you love. I think Suchita’s LBB is, in a way, similar – it is the ultimate address book (and more) for the digital consumer. When it comes to lifestyle categories in retail, LBB’s app guides you to online and offline stores you would love – just like its namesake!
I was, naturally, excited to speak with the brain behind LBB – even more so when I heard about her previous experiences at the BBCW and CommonWealth Games. I could immediately see that she is a no-nonsense person, clear about her purpose, and that her wisdom and confidence comes from her experiences. Suchita’s mother is a cardiologist and father, a lawyer. Her paternal family runs a chain of schools and owns a furnishing business. Her maternal grandfather was in the army. Suchita says, “Everyone in my family is very ‘type A’ and works their tails off. So, my general understanding of all things – work, life – came with a very professional lens.”
She tells me about the humble beginnings of LBB as a Tumblr-blog, with her savings of Rs 40,000 as initial capital, and how it ventured from content to commerce in the last few years.
Growing an ecosystem of content creators, emerging brands, and SMEs around it, LBB established itself as a player to reckon with, and raised more than $8 million from angel investors and VCs. A few months ago, LBB was acquired by Nykaa, one of the most prominent e-commerce firms in India which went to IPO last year. (LBB continues to operate independently.)
Not only is Suchita’s entrepreneurial venture one of its kind, her experiences before starting up were unique too.
After graduating in Economics from Delhi University in 2010 – when India was hosting the CommonWealth Games – she started working for Wizcraft, an events company, which was organising the CWG event. I was excited to know more about her experiences, and Suchita didn’t disappoint!
How was your experience working for the CWG?
I was excited; the Commonwealth Games was a matter of national pride!
The opening and closing ceremonies of the Commonwealth Games were organised by a small team. I think I was the youngest person in this team, and managed all the operations for one vertical, for about 14,000 cast members, working with the creative director.
It was so lovely to see so many people from different walks of life come together and put on a great show. Both the opening and closing ceremony were phenomenal. I saw ground up what hustle, blood, sweat, and tears look like, especially in the context of something that’s as high pressure as delivering a ceremony watched by millions of people across the globe!
You were part of the team when the BBCW Entertainment channel launched in India. How was that experience, moving from an Indian setup to one of the most respected media houses in the world? How did you stick around for nearly two years there?
It was a great opportunity. Again, I was the youngest in a team of eight that launched the channel in India. I worked with the managing director of the channel. We brought a roster of shows to the Indian consumer- like Top Gear India, The Graham Norton Show,
Sherlock
(drama series). It was almost like working at a startup in a larger company.
The companies that I have worked at have always given me a very high degree of ownership. At BBC, I was managing massive marketing budgets even though I was just 21-22 years old;I was not used to seeing that kind of money being spent on customer acquisition. I was lucky to have had bosses who trusted me. I learnt a lot about digital audiences, marketing, advertising etc.
Now, being a founder, when you look back, what makes BBC tick?
At the BBC, everything is done to perfection; the devil is in the details!
The biggest brands in the world have been built with that focus on details. Unfortunately, such attention to detail is lost today.
Most people are relatively flippant about brand identity and in visualizing what brands mean to consumers. The BBC, on the other hand, excels at building brand-first.
So, from BBC, you took all those lessons and moved on to start up?
LBB started out when I was at BBC, as a side hustle, but I wanted to pursue it full time because I believed there was an opportunity in it.
In 2013-2014, I was learning the SMB market, and how content, discovery, and distribution works.
I didn’t have a polished product to take to the consumers then. By mid-2014, I put together a semblance of a team; Dhruv joined me as a co-founder. We built a very strong community through our website and Facebook. In 2015, things started coming together, and we raised our first round of funding. LVX also helped with some connections.
Typically, people rush to raise funds as soon as they have an idea. But you were not in a hurry. Did you think at the time that this was a scalable business?
I did not start LBB with the goal to make it even a fundable business. My initial capital was my savings of Rs.40,000!
I can continue doing anything as long as I’m learning. I left the BBC and Wizcraft because I had got all that I needed to, and it was time for me to learn something else.
With LBB, I learnt everything from coding to data analysis, and monetization to team building. But the clarity around what LBB is, the market we’re going after, and what we stand for – I don’t think that came before 2018.
Our total addressable market (TAM) is the top 20-25 million households in India who have the capacity of spending discretionarily on lifestyle products. The opportunity we saw was that this customer cohort are the early trend adopters, but they get bored of the same old experiences and want a supply of lifestyle that is fresh and relevant to their tastes. LBB provides that.
You wanted to empower small and medium enterprises with LBB. But it’s not easy. Was there ever a sense that you can’t do so many things, and it’s better to go back to somebody who was doing it better? Or was it like – if you empower them, there is enough business to be made?
Businesses built for SMEs in India have not had great success. It is difficult to scale after a point, which is why we never said our business was for Kirana stores. That space is best solved through platforms like Paytm or Udaan. (The opportunities are in supply and payments.)
There are different types of SMEs in India. I think our inflection point came when we were able to isolate the characteristics of an SME that would make us successful. Categories like fashion and home, which are core to us, are built on the back of the mid to long tail of suppliers and sellers. These are typically businesses and sellers who are ‘mini manufacturers.’ We give them the opportunity and ability to grow through our platform.
Most successful companies today have more than one founder. How has having a co-founder helped you?
It helps when you have different skill sets and personality types.
My co-founder Dhruv Mathur had studied Information Systems and Engineering at Carnegie Mellon, worked at Deloitte, moved back to India, and launched his own startup in the payment space called FBPay. His background is in tech and product; mine is in operations and marketing.
Suchita and Dhruv with Carl Pei, Co-founder of OnePlus and Nothing.
Dhruv is focused, precise, and calm. The role I play is in finding business opportunities and building those up with momentum. The
jugalbandi
of our skill sets and temperaments has worked well.
Because every business has ups and downs, and you need to be a leader to steer the business forward. The best co-founder ships are ones where each knows the role they play and have the security and self-awareness to step back when needed. We have been lucky that way; many co-founder ships explode!
How would you advise a young founder on product-market fit? Without that fit, you cannot scale or have leverage nowadays.
I don’t believe in the concept of product-market fit. It is an American, technology-first terminology. India has too many types of consumers, and what it takes to get to 100,000 users is very different from what it will take to get to 1 million or 10 million.
My advice is: pick the right market, and be open minded about what your product is.
For businesses like Zomato and Airbnb, their product is their operations and supply (respectively). The manifestation of their product is a website and an app; but consumers come to them for their operational excellence, and their uniqueness in supply.
LBB’s product is the unique supply. Its manifestation in LBB’s first version was in the form of content, and in LBB 2.0 was enablement of commerce.
In early stages, instead of chasing product-market fit, find things that push you to your next phase of growth. That could mean experimenting with a different customer within a market, or with a different value proposition, or a different positioning to consumers.
Raising capital is always tricky. Often, when we talk to investors, they ask if the founder is impressive, if the founder can explain what they are doing. What was your experience with fundraising?
There are a lot of founders who have raised a lot of money from investors who otherwise seem very smart but have no idea or insights about the market they operate in. I have met founders who are building solutions for SMEs but have no empathy towards the challenges that these SMEs face.
But they have raised a lot of money; I’m sure there must be something in the team and pitch that makes them appealing to investors.
We have worked with some incredible investors. But I have noticed that most investors – if they don’t understand the market – think it doesn’t exist! That’s why we need more diversity on the VC front.
There have to be folks from different walks of life, not just IITians and bankers, among investors. You need people with more diverse experience, because they just understand cohorts in their own unique ways.
Something we often discount in India is that it is a privilege to be an entrepreneur. You need capital or connections or competence to be an entrepreneur.
We often see founders who don’t want to sell even if they get strategic interest. But you went for acquisition by Nykaa. Can you take us through your journey when you made this tough decision in your life? Did you spend time with Nykaa founder Falguni Nayar?
It was not a tough decision, really. I know most founders like using the word ‘baby’ for their startup; but I wouldn’t refer to my startup as my child. It’s something that I have gained a lot from,  and companies need to see outcomes. You can run a company for years, go for an IPO, or sell it, or shut it down. You need to pick the best option from these for your business.
Coming to us – LBB engages with 16 million users, and 90% of our traffic is organic. But we had to have this conversation with ourselves: What’s going to take us to the next level?
Suchita and Dhruv with Falguni Nayar (Centre), founder and CEO of Nykaa.
Around August-September of 2021, a couple of companies reached out to us to explore synergies. From those conversations, we understood that e-commerce companies were diversifying their supply and seller monetisation, while prioritising user retention and engagement. LBB has exactly these strengths. So, we started thinking more strategically about how we could leverage our learnings and capabilities. We interacted with a handful of companies, and had multiple term sheets and terms under discussion at different points in the process.
When the conversation with Nykaa started, we saw there was a common vision about our consumers and how we reach them through content and community.
Nykaa values and understands consumer engagement, which is evident in everything from their visual merchandising to the brands they on-board, their social media and communication strategies, etc. Nykaa can now leverage LBB’s content, community and supply-building capabilities.
Also, Nykaa has 400+ emerging brands and businesses in fashion and home categories. That was a common area of interest. Nykaa helps emerging brands grow; a space that LBB excels in.
Falguni understands all three – content, emerging brands, and the need to diversify revenue streams. You do not want to sell your company to someone who does not know how your company works! We pursued Nykaa, because Falguni gets what it takes to do what we do.
My last question – what do you do when you’re not working? How do you relax?
I have two dogs who keep me entertained! I used to exercise a lot. I should get back to it.
I read a lot. I am an obsessive consumer of information. I used to have a book club. I do podcasts and I listen to podcasts too. I have become more specific about documenting things that I’m learning; so I post a lot on Twitter, Instagram, and
Medium
.
I proactively share a lot because, for me, sharing is a great way to condense my takeaways from podcasts or books. I’m now working on my piece on gut health, and what that could look like in the Indian context. At heart, I am a nerd. I genuinely enjoy geeking out on random things.
========================================================
You may think that acquisition is a (happy) ending for startups. But with Suchita’s vision and energy, I am sure that LBB under Nykaa is set to write another fantastic chapter in the book of new-age consumer tech startups. I’ve always believed that women are underrated leaders, and I do not doubt that Suchita’s alliance with Falguni will inspire more women to come forward as entrepreneurs and leaders. Suchita, who loves learning and gives her best to everything she works on, is an investor’s dream, and someone to emulate. Her energy and vision is contagious, and that is what I wish to see more among the upcoming generation of entrepreneurs.
Don’t forget to give us your feedback! Write to me:
pranav@trica.co
‍
By
Team LVX
Angel Investors
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URL: https://lvxventures.com/blogs/what-do-investors-want-from-private-markets-find-out-here
TITLE: What do investors want from private markets? Find out here.

Angel investing in India just changed: what founders and investors must know.
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June 25, 2025
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What do investors want from private markets? Find out here.
By
Team LVX
Copied to Clipboard!
What do investors want from private markets? Honestly, it is not rocket science – returns! But the definition of “returns” varies from investor to investor, especially family offices and VCs.  It’s easy to say different strokes for different folks but does it mean when there is real money and enterprise building involved? The first edition of
trica’s
Inner Circle
– an exclusive forum for peer-led conversations on private markets – was held in Bangalore a few days ago. The event included a panel discussion on private markets with Ravi Dharamshi, Founder of Value Quest; Prayank Swaroop, Partner at Accel; Jignesh Vora, and Syna Dehnugara, of
trica capital
.
Edited excerpts:
Ravi Dharamshi, Founder of Valuequest Investment Advisors
Syna: Ravi, can you give us a sense of how the corpus of investable money should be split? Do public markets, private markets, real estate, etc. weigh equally to investors nowadays?
Ravi:
I come from a school of thought that – ‘Do not have more children than you can handle.’  Don’t spread your portfolio too much. We like concentration in our portfolio. But asset allocation is a far more important  decision than  deciding how many companies to invest in.
Private equity has been around for the last couple of decades, but it has really come into its own in the last few years. The earlier infatuation with real estate is now dwindling, and some of the assets are getting reallocated to private equity. Listed equities were already relevant, because most of the family offices have some amount of operational business and are already listed. So, they have enough exposure to the listed market. Now private equity is gaining prominence.
Syna: Prayank – do you think that with fewer startups in your portfolio, there is more scope for investors to be patient and wait for startups to show profit?
Prayank:
Patience is not going to happen, because we also have LPs, and our funds have a lifecycle. Earlier, Mr. Ullas Kamath (former JMD, Jyothy Labs) said that startups should go public only after seeing profit for 12-16 quarters. But, companies usually take 12 years to make profit; so we can’t wait another 4 years (16 quarters) to exit (laughs). We are thinking of 7-8 years to exit because that is the fund cycle.
I have been investing for 11 years and I see change. It is now easier to become profitable in India; companies are scaling faster. Our own portfolio has a large number of companies which are making substantial revenues in India and the US and are profitable.
Prayank Swaroop, Partner at Accal
Syna: Jignesh – trica does everything from Series A to pre-IPO opportunities by way of either primary transactions or secondary allocations. What are investors asking for?
Jignesh:
Typically, we have two types of investors. Some have been investors in private markets through funds for a while and have now matured; they are now looking to go direct. They are stage-agnostic, because they understand that value will be created across the whole spectrum.
The second category of investors are people who started investing recently. They invest a little amount directly and tend to prefer later stage companies that are more stable, typically at Series D, E or pre-IPO  Once they wet their toes, then it’s all about “seeking the alpha” from early stage companies typically at pre-Series A to Series B.
Jignest Vora, President of trica
Syna: Prayank, after angel rounds, founders usually forget that there are UHNIs or  family offices who have the cheque writing capacity and gumption to participate. How open are founders now, at the growth stage, to explore taking capital from family offices and UHNIs? And what value do they seek from these investors?
Prayank:
I think there is a very big attitude shift. Ten years ago, there was scarcity of capital. If an angel investor would invest, startups had to take that money. But in the last 3-4 years, people from Flipkart, Paytm, etc (who made money via ESOPs) started investing heavily in startups. Founders also actively sought them out because they felt that these angels could connect them to funds like Tiger Global or Sequoia Capital. They seek advice from people who have done business in their sector in the traditional industry so that they can leverage their network for advice.
When I do a $2 million investment, I tell the founder to keep aside roughly 10% of the round for angels. And we scout together for UHNIs and famil;y offices  in India and abroad, who are relevant for the founders. If they’re not able to fill that round, then I will do it myself. But founders should invest time and energy finding these investors.
Syna Dehnugara, Head of Branding & Marketing at trica
Syna: … and when you find those angels or family offices, what do you and the founder look for? Do you make co-investment opportunities available for LPs as well?
Prayank:
Each company is different. If I need access to, say, the pharma supply chain, we’ll make a wish list of 30 names, out of which five or six will talk to us. We are seeing that traditional promoters and business families are excited to be part of this tech-led startup story.. We now have a list of 50-100 such investors that we work with for our Accel portfolio.
Syna: Coming back to you Ravi, when you’re looking at growth stage companies, especially to invest in, what do you look for? What are some of the questions that you ask founders, and why do you ask those questions?
Ravi:
Opportunity, people, and valuations: primarily, these are the three things that you look for whether it is a public or private company. In private companies, people (in the leadership) are the most important because they are the ones who are going to finally execute the plan. Strategy, opportunity, size, all that matters but if the person doesn’t have it in him or her to build a team, to pivot when required, to find a solution; then it’s a red flag..
I like to understand what drives the person. Why is he doing this? Is this his sole purpose in life? Is this what he is living, breathing, day in, day out? I cannot ask these questions directly; but it is for me to judge.
You need not be profitable for “16 quarters”, but you need to reach a stage where you don’t need any more fundraise. If they have cash flows to sustain themselves, I’m okay. Amazon took a lot of time before they finally made a profit, but they’ve always had cash flows to sustain themselves.
Syna: Prayank, how many startups caught your attention in 2020-2021? Do you do more diligence now? Last year everyone was driven by FOMO and were writing cheques fast. But have things changed now? What do you see for 2022-2023?
We’re starting to see exits happening in India now – small ticket exits and those worth $50 million. That’s great for the ecosystem. But as a VC, it creates a problem for me, because a 30-year-old founder who’s able to sell his company for $30 million, and is getting $5 million, is willing to sell early. In fact, I have seen people at the age of 50 sell quickly too.
In this kind of market, the questions I ask founders:
Why did you make this decision? How deep have you thought about it?
You want to have a tech company, which is a common fad now; why?
What are the problems you’re gonna face with this model?
How are you going to check with somebody underperforming?
Many are unable to answer these questions. And they get irritated and say, “Why are you asking me so many questions, especially for a small cheque?”
That’s a good indicator of the person’s gumption.
The second most important question is whether this person can go through adversity without losing hope. In India to build a big business you need time and back breaking hard work. Hence the mental strength of the founder is very important.
When you feel enough is enough, how do you communicate for the first time that you don’t want it to continue?
Prayank:
We have this motto: don’t give up before the entrepreneur does. There have been cases where the entrepreneur is giving up, and we think the business is fine. At that time, we definitely counsel them and support them. The problem is where we have lost faith in the business, and the founder wants to continue. And that’s a very hard conversation, because the founder feels betrayed at that point. But as investors, it is best to step up and call a spade a spade because otherwise it just prolongs the pain for all of us.
Syna: Funds like Accel and Sequoia have raised over  $15 billion to invest in India. That is a good sign; but it’s all foreign capital. What’s the disruption you want to see in the Indian VC landscape?
Prayank:
When I joined Accel, the amount of venture capital funding which was raised was $600 million a year. Last year, $40 billion was invested in startups. That just tells you the growth story of India. We’ll see more and larger funds set up in India too. We don’t have a lot of growth funds today that have raised domestic capital but domestic capital participation is increasing significantly. At some point of time, we’ll see global funds start doing rupee denominated funds as well.
Syna: Ravi, between the listed market and the private market, which one do you find riskier?
Ravi:
In the public market, there is no way that you can lose money if you’re invested for a long time. But the risk management is at the time of allocation. As a VC in private markets, you have to find areas where you understand what you’re buying. Don’t invest in a space which you don’t understand.
‍
By
Team LVX
investments
Private Market Investment
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/you-need-capital-or-connections-or-competence-to-be-an-entrepreneur-suchita-salwan

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You need Capital, or Connections, or Competence to be an Entrepreneur : Suchita Salwan
By
Team LVX
Copied to Clipboard!
By Pranav Mahajani
For the fourth edition of The Bellwether Club – trica’s interview series with India’s most prominent startup founders and investors – our guest is Suchita Salwan, founder and CEO of discovery-led-commerce startup Little Black Book (LBB).
The name Little Black Book had aroused my curiosity when I first heard of it. The term usually refers to a book of things you love. I think Suchita’s LBB is, in a way, similar – it is the ultimate address book (and more) for the digital consumer. When it comes to lifestyle categories in retail, LBB’s app guides you to online and offline stores you would love – just like its namesake!
I was, naturally, excited to speak with the brain behind LBB – even more so when I heard about her previous experiences at the BBCW and CommonWealth Games. I could immediately see that she is a no-nonsense person, clear about her purpose, and that her wisdom and confidence comes from her experiences. Suchita’s mother is a cardiologist and father, a lawyer. Her paternal family runs a chain of schools and owns a furnishing business. Her maternal grandfather was in the army. Suchita says, “Everyone in my family is very ‘type A’ and works their tails off. So, my general understanding of all things – work, life – came with a very professional lens.”
She tells me about the humble beginnings of LBB as a Tumblr-blog, with her savings of Rs 40,000 as initial capital, and how it ventured from content to commerce in the last few years.
Growing an ecosystem of content creators, emerging brands, and SMEs around it, LBB established itself as a player to reckon with, and raised more than $8 million from angel investors and VCs. A few months ago, LBB was acquired by Nykaa, one of the most prominent e-commerce firms in India which went to IPO last year. (LBB continues to operate independently.)
Not only is Suchita’s entrepreneurial venture one of its kind, her experiences before starting up were unique too.
After graduating in Economics from Delhi University in 2010 – when India was hosting the CommonWealth Games – she started working for Wizcraft, an events company, which was organising the CWG event. I was excited to know more about her experiences, and Suchita didn’t disappoint!
How was your experience working for the CWG?
I was excited; the Commonwealth Games was a matter of national pride!
The opening and closing ceremonies of the Commonwealth Games were organised by a small team. I think I was the youngest person in this team, and managed all the operations for one vertical, for about 14,000 cast members, working with the creative director.
It was so lovely to see so many people from different walks of life come together and put on a great show. Both the opening and closing ceremony were phenomenal. I saw ground up what hustle, blood, sweat, and tears look like, especially in the context of something that’s as high pressure as delivering a ceremony watched by millions of people across the globe!
You were part of the team when the BBCW Entertainment channel launched in India. How was that experience, moving from an Indian setup to one of the most respected media houses in the world? How did you stick around for nearly two years there?
It was a great opportunity. Again, I was the youngest in a team of eight that launched the channel in India. I worked with the managing director of the channel. We brought a roster of shows to the Indian consumer- like Top Gear India, The Graham Norton Show,
Sherlock
(drama series). It was almost like working at a startup in a larger company.
The companies that I have worked at have always given me a very high degree of ownership. At BBC, I was managing massive marketing budgets even though I was just 21-22 years old;I was not used to seeing that kind of money being spent on customer acquisition. I was lucky to have had bosses who trusted me. I learnt a lot about digital audiences, marketing, advertising etc.
Now, being a founder, when you look back, what makes BBC tick?
At the BBC, everything is done to perfection; the devil is in the details!
The biggest brands in the world have been built with that focus on details. Unfortunately, such attention to detail is lost today.
Most people are relatively flippant about brand identity and in visualizing what brands mean to consumers. The BBC, on the other hand, excels at building brand-first.
So, from BBC, you took all those lessons and moved on to start up?
LBB started out when I was at BBC, as a side hustle, but I wanted to pursue it full time because I believed there was an opportunity in it.
In 2013-2014, I was learning the SMB market, and how content, discovery, and distribution works.
I didn’t have a polished product to take to the consumers then. By mid-2014, I put together a semblance of a team; Dhruv joined me as a co-founder. We built a very strong community through our website and Facebook. In 2015, things started coming together, and we raised our first round of funding. LVX also helped with some connections.
Typically, people rush to raise funds as soon as they have an idea. But you were not in a hurry. Did you think at the time that this was a scalable business?
I did not start LBB with the goal to make it even a fundable business. My initial capital was my savings of Rs.40,000!
I can continue doing anything as long as I’m learning. I left the BBC and Wizcraft because I had got all that I needed to, and it was time for me to learn something else.
With LBB, I learnt everything from coding to data analysis, and monetization to team building. But the clarity around what LBB is, the market we’re going after, and what we stand for – I don’t think that came before 2018.
Our total addressable market (TAM) is the top 20-25 million households in India who have the capacity of spending discretionarily on lifestyle products. The opportunity we saw was that this customer cohort are the early trend adopters, but they get bored of the same old experiences and want a supply of lifestyle that is fresh and relevant to their tastes. LBB provides that.
You wanted to empower small and medium enterprises with LBB. But it’s not easy. Was there ever a sense that you can’t do so many things, and it’s better to go back to somebody who was doing it better? Or was it like – if you empower them, there is enough business to be made?
Businesses built for SMEs in India have not had great success. It is difficult to scale after a point, which is why we never said our business was for Kirana stores. That space is best solved through platforms like Paytm or Udaan. (The opportunities are in supply and payments.)
There are different types of SMEs in India. I think our inflection point came when we were able to isolate the characteristics of an SME that would make us successful. Categories like fashion and home, which are core to us, are built on the back of the mid to long tail of suppliers and sellers. These are typically businesses and sellers who are ‘mini manufacturers.’ We give them the opportunity and ability to grow through our platform.
Most successful companies today have more than one founder. How has having a co-founder helped you?
It helps when you have different skill sets and personality types.
My co-founder Dhruv Mathur had studied Information Systems and Engineering at Carnegie Mellon, worked at Deloitte, moved back to India, and launched his own startup in the payment space called FBPay. His background is in tech and product; mine is in operations and marketing.
Suchita and Dhruv with Carl Pei, Co-founder of OnePlus and Nothing.
Dhruv is focused, precise, and calm. The role I play is in finding business opportunities and building those up with momentum. The
jugalbandi
of our skill sets and temperaments has worked well.
Because every business has ups and downs, and you need to be a leader to steer the business forward. The best co-founder ships are ones where each knows the role they play and have the security and self-awareness to step back when needed. We have been lucky that way; many co-founder ships explode!
How would you advise a young founder on product-market fit? Without that fit, you cannot scale or have leverage nowadays.
I don’t believe in the concept of product-market fit. It is an American, technology-first terminology. India has too many types of consumers, and what it takes to get to 100,000 users is very different from what it will take to get to 1 million or 10 million.
My advice is: pick the right market, and be open minded about what your product is.
For businesses like Zomato and Airbnb, their product is their operations and supply (respectively). The manifestation of their product is a website and an app; but consumers come to them for their operational excellence, and their uniqueness in supply.
LBB’s product is the unique supply. Its manifestation in LBB’s first version was in the form of content, and in LBB 2.0 was enablement of commerce.
In early stages, instead of chasing product-market fit, find things that push you to your next phase of growth. That could mean experimenting with a different customer within a market, or with a different value proposition, or a different positioning to consumers.
Raising capital is always tricky. Often, when we talk to investors, they ask if the founder is impressive, if the founder can explain what they are doing. What was your experience with fundraising?
There are a lot of founders who have raised a lot of money from investors who otherwise seem very smart but have no idea or insights about the market they operate in. I have met founders who are building solutions for SMEs but have no empathy towards the challenges that these SMEs face.
But they have raised a lot of money; I’m sure there must be something in the team and pitch that makes them appealing to investors.
We have worked with some incredible investors. But I have noticed that most investors – if they don’t understand the market – think it doesn’t exist! That’s why we need more diversity on the VC front.
There have to be folks from different walks of life, not just IITians and bankers, among investors. You need people with more diverse experience, because they just understand cohorts in their own unique ways.
Something we often discount in India is that it is a privilege to be an entrepreneur. You need capital or connections or competence to be an entrepreneur.
We often see founders who don’t want to sell even if they get strategic interest. But you went for acquisition by Nykaa. Can you take us through your journey when you made this tough decision in your life? Did you spend time with Nykaa founder Falguni Nayar?
It was not a tough decision, really. I know most founders like using the word ‘baby’ for their startup; but I wouldn’t refer to my startup as my child. It’s something that I have gained a lot from,  and companies need to see outcomes. You can run a company for years, go for an IPO, or sell it, or shut it down. You need to pick the best option from these for your business.
Coming to us – LBB engages with 16 million users, and 90% of our traffic is organic. But we had to have this conversation with ourselves: What’s going to take us to the next level?
Suchita and Dhruv with Falguni Nayar (Centre), founder and CEO of Nykaa.
Around August-September of 2021, a couple of companies reached out to us to explore synergies. From those conversations, we understood that e-commerce companies were diversifying their supply and seller monetisation, while prioritising user retention and engagement. LBB has exactly these strengths. So, we started thinking more strategically about how we could leverage our learnings and capabilities. We interacted with a handful of companies, and had multiple term sheets and terms under discussion at different points in the process.
When the conversation with Nykaa started, we saw there was a common vision about our consumers and how we reach them through content and community.
Nykaa values and understands consumer engagement, which is evident in everything from their visual merchandising to the brands they on-board, their social media and communication strategies, etc. Nykaa can now leverage LBB’s content, community and supply-building capabilities.
Also, Nykaa has 400+ emerging brands and businesses in fashion and home categories. That was a common area of interest. Nykaa helps emerging brands grow; a space that LBB excels in.
Falguni understands all three – content, emerging brands, and the need to diversify revenue streams. You do not want to sell your company to someone who does not know how your company works! We pursued Nykaa, because Falguni gets what it takes to do what we do.
My last question – what do you do when you’re not working? How do you relax?
I have two dogs who keep me entertained! I used to exercise a lot. I should get back to it.
I read a lot. I am an obsessive consumer of information. I used to have a book club. I do podcasts and I listen to podcasts too. I have become more specific about documenting things that I’m learning; so I post a lot on Twitter, Instagram, and
Medium
.
I proactively share a lot because, for me, sharing is a great way to condense my takeaways from podcasts or books. I’m now working on my piece on gut health, and what that could look like in the Indian context. At heart, I am a nerd. I genuinely enjoy geeking out on random things.
========================================================
You may think that acquisition is a (happy) ending for startups. But with Suchita’s vision and energy, I am sure that LBB under Nykaa is set to write another fantastic chapter in the book of new-age consumer tech startups. I’ve always believed that women are underrated leaders, and I do not doubt that Suchita’s alliance with Falguni will inspire more women to come forward as entrepreneurs and leaders. Suchita, who loves learning and gives her best to everything she works on, is an investor’s dream, and someone to emulate. Her energy and vision is contagious, and that is what I wish to see more among the upcoming generation of entrepreneurs.
Don’t forget to give us your feedback! Write to me:
pranav@trica.co
‍
By
Team LVX
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URL: https://lvxventures.com/blogs/why-indian-startups-need-family-offices-as-investors
TITLE: Why Indian Startups Need Family Offices as Investors

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Why Indian Startups Need Family Offices as Investors
By
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Dr Aarti Gupta belongs to the promoter family of the Jagran Group, a business house with interests spanning across media & communications, education, real estate and hosiery exports. She heads the investment strategy for the family office and is the Chief Investment Officer at DBR Ventures, which invests in early-stage startups. She is also an investor on India’s first reality startup funding TV Show, Horses Stable.
Dr Gupta is the past Chairperson for FICCI FLO Kanpur and is currently serving as the National Head for FICCI FLO Start-ups, an ecosystem for women founders and funders. She is also the Chairperson of the Startup Committee of Merchant Chamber of UP.
An Economist with a PhD in “Borrowing and Lending Behavior of Households: Impact of Loan Waiver Program in India” and a post-graduate diploma in business studies from Harvard University, Aarti “accidentally” found herself in the investment space. She is also an active angel investor now. Speaking to trica’s Syna Dehnugara over a Zoom call recently, she shared her thoughts on investing in Indian private markets.
From an economist to an investor and fund manager, what  shift did you have to make in your head? How much of a switch does it take to move from one side to the other?
I casually started looking into our family investments while pursuing my PhD, about 13 years ago. Most of our investments were into insurance policies or fixed deposits.
It was not a switch; I gradually got involved with the investment decisions, understanding the family’s goals and objectives, and then creating the portfolio of investments and defined systems and policies for our investments for a family office.
But I’ve always been a numbers person; so that part was not difficult. I have a degree in Finance; numbers excite me. I think the larger switch was getting into the private markets; the public market was easier. I had to do a lot of reading, meet a lot of people, network, and understand the private market ecosystem.
How do you read the current global situation? Do you believe that India will stay isolated to a certain extent from some of the headwinds emerging out of the US?
In the last three years, we’ve experienced scenarios like never before. With the inflation and interest rate rise, macro indicators are pointing towards a recession in many countries; somehow, India has been protected till now. But we are very cautious about this in our investment strategy this year.
However, I’m extremely bullish on India. The  kind of government, consumer, companies, and innovation coming out of this country is unlike any other. The Indian private market is still at the beginning of massive growth. As a family office, we’re looking into those opportunities.
When exactly did you start making private market investments? How has it changed over time?
We started looking at these opportunities about 7 years ago. The fixed income returns were squeezed; the public equity returns were at 12-15%. We started investing in different AIF opportunities and funds; it started off with pre-IPO investments and funds, then early stage funds, and later VCs. As we understood the market better, we started investing directly too.
What were some of the temperament changes that you had to make, as a family office? Did you prefer investing in sectors/companies that you understood well?
Temperamentally, I think the family is still a little wary of private markets, because we’re yet to see ROI, especially in investments into funds; most funds are on a 10-year horizon. For the older generation, it’s not a return till the money hits the bank. But everyone understood that we need to make this transition; otherwise we might get left behind.
We started with investing into pre-IPO funds since they seemed to have the shortest duration in terms of liquidity; the majority of our allocation started with DCMP funds.
Public and private market investing have different benchmarks. When we started exploring this asset class, we wanted to invest with the best fund managers and learn from them. Investing directly into startups is a personal passion; but I lacked prior experience in private markets, so I thought it was best to make those connections before starting direct deals.
Now that you’ve learnt more by investing directly, how do you see the mix of direct investment and investment via funds evolving?
I like to invest directly if it’s a sector where I can add value to the company or founders. Otherwise, investing through a fund is better. Currently, 70% of our investment is done via funds and the rest directly into startups. In the next two years, it would be closer to 50-50.
How does your investment office do the due diligence and understand the sectors you are investing in?
Our team is small; the majority of the administration and accounting work is done by the corporate head office. But we have the right mix of advisors and analysts on board. We have created a solid investment thesis around a filtration mechanism – on certain sectors, do’s and don’ts, and the kind of deals we need to avoid too. Because once you are looking to invest in startups, you get 10-odd pitches a day. But to get the right deals, you need to make the right connections. Otherwise, you could still end up missing the “best deals”. It is also important to track your deals, be in constant touch, and measure the performance of the company. We’ve decided the metrics to be measured quarterly, and we have set up a system of meeting with the founders often to see if they need hand holding. This helped us make the shift to directly investing into startups.
What are the components of your family office’s investment thesis?
We are looking for companies which are solving a large problem, with a market size large enough, and have the potential to become market leaders. We are bullish on consumer tech, space tech, and biotech. We support women founders, and founders who are trying to solve problems pertaining to women. But overall, we’re sector agnostic.
Why do you think women entrepreneurs rarely raise funding beyond Series B?
Globally, women founders raise funding much lesser than their male counterparts. But this is changing in India. Today there are funds focusing on women founders. There are fantastic women founders who are in their early stage now, who will be raising funding and soon be listing their companies.
A recent
study by Harvard
found that VCs asked promotion-oriented questions to the male entrepreneurs, and prevention-questions to women founders. (When men pitch startups they get asked how they’ll make money. But women get asked about how they’ll prevent losing investor’s money.)
I tell my female founders that if you ever get posed a prevention question, give a promotion-answer; that could decide if you get the funding or not.
When you talk about investment and strategy with your founders, do you also talk about D&I and ESG factors? Have you felt that it should be made into a strict policy?
Many are already talking about D&I and mature ones are actively incorporating them too. But in early-stage startups, where I invest, they are usually struggling in terms of team building, so I don’t want to add another restriction.
In terms of ESG, every individual should back businesses that have ethical, social and environmental footprint, as a consumer, investor or as a founder.
Nobody else is going to come and save our planet! One of our export companies in fashion does 50% of production with organic and sustainable fabrics.
LP groups globally are now stringent on D&I within their own teams as well as their portfolio companies. Do you think that LPs in India can exert that pressure on domestic funds?
If your investment office does not have a diversified team, you’re missing out on major markets. If, say, you don’t have enough women on your team, you’re missing out on understanding 50% of the population – i.e. 50% of the market. If someone’s pitching you a new hairdryer, you’re never going to understand if it’s revolutionary or not unless you regularly use hairdryers! So it’s very important to have a well diversified team, and we have a long way to go. This is not a part of the investment decision yet in India; but we will get there. Recently, a
study found that women-led funds outperform
the male-led ones. It’s not charity to get more women on the team; it’s because you’re seeing results.
INSERT here: PMM GFX (p40): Highest conviction opportunities in the next 3-5 year
What are some of your questions to founders pitching to you? How do you understand how and why they are building what they are building?
I ask – What is your moat? The answer gives me an insight into what the founder thinks, their USP, and why they think they will succeed.
I also ask how they came up with this idea. That gives me an understanding about the founders’ journey and passion.
Furthermore, I ask about the roles of different team members to get an insight into how dependent the company is on the founder, and the relationship between the team and the founder.
Also, understanding the short term and long term usage of money tells you the potential of the company and the founder’s vision.
A lot of founders take the entire universe as their market size. But it is very important, especially at an early stage, to identify who your target audience is, because only then can you scale up. So the founder needs to have clarity on the product-market fit.
In the last two years, we saw private players like Nykaa, Zomato, and Paytm list on the stock exchanges. Do you believe that these companies were ready for the public market?
In the last couple of years, IPOs grabbed a lot of interest. But since then, they have plummeted in value and lost crores of retail investor money. So, investors will be cautious for future IPOs.
This is a sign for startups to attempt profitability from a much earlier stage, before they hit the exchanges. Because once they hit the exchange, they are at par with traditional, listed companies and will be measured with the same metrics.
A startup exchange as the first step –  before listing on the main exchange – may not be a bad idea; but the transition has to be smoother. Funds need to prepare these companies for the same. Now regulators will be more cautious before giving permission to list.
Family offices have built strong, mature businesses – listed or unlisted – that have been running profitably for decades. Do you believe that early-stage startup founders will get better guidance in building their business from family offices (who come on board as investors) than typical VCs who push for growth?
Family offices have more dry powder and patient, long-term capital. They also have the experience – because most of them have listed companies! So someone in the family has gone through the cycle of going to IPO, meeting shareholder expectations, and maintaining value on the exchange. Thus there is a lot more value-add to getting a family office on board, especially when you’re in the later stage. Once founders see the value family offices bring on board, I think they’ll be able to grab even better terms and valuations.
‍
By
Team LVX
Trica
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URL: https://lvxventures.com/blogs/saas-growing-in-good-times-bad
TITLE: SaaS Growing: In Good Times & Bad

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SaaS Growing: In Good Times & Bad
By
Team LVX
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When Dhruvil Sanghvi and Manisha Raisinghani started Loginext, a transportation-automation platform, in 2015, SaaS as a sector was almost unheard of. “I remember we used to call it B2B software then, because most investors (or most people!) did not understand what SaaS really means,” Dhruvil tells me.
Things have changed now, of course.
The global SaaS market is estimated to reach $381.21 billion at a CAGR of 17.3% by 2030 as per a report by Market Research Future (MRFR) in October 2022. The Indian SaaS market is expected to account for 7-10% of the global SaaS market, from 2-4% at present, according to a recent EY-CII Research Report.
India has at least half a dozen SaaS unicorns including Postman, Zenoti, Druva, and the recently-listed Freshworks, and the country is rapidly emerging as a hub for SaaS startups.
Even in the ongoing funding winter, SaaS startups are among those who have been least-affected revenue-wise, because SaaS has high gross margins
–
majority of the cost is either in sales or new software development, both of which can be controlled and profitability is retained.
Also, Indian SaaS companies are largely building remotely, hence costs are lower. Heavily funded consumer companies fare much worse in comparison.
But don’t let that fool you into believing that all is well in the SaaS land. Investors are more diligent and stiffer about startup valuations now, and SaaS is no exception. Sanjay Nath, Partner at Blume Ventures, says, “SaaS startup valuations were at 15-20x revenues till two-three years ago. Now it is around 10x. It is a difficult market for all, including SaaS.”
Yet, overall funding for Indian SaaS startups is expected to touch $6.5 billion this year, from $4 billion in 2021 – an increase of 62.5%, as per a report by Chiratae Ventures and Zinnov Consultancy, published in April 2022.  (It also states that Indian SaaS startups are expected to grow at a CAGR of 55-70% to clock overall revenue of $116 billion by 2026. (Postman’s Series D round of funding at $5.6 billion valuation in August 2021 was one of the biggest fundraises by a SaaS firm globally.)
So, what exactly is happening in this sector, and how has the investor’s view of SaaS changed over the past couple of years? Read on to find out.
The COVID-19 effect
The lockdown due to the COVID-19 pandemic has been a blessing in disguise for the SaaS sector, as most SaaS businesses have had heavy churn in their customer base. And SaaS startups need customers who stick with them, signing a contract for, say, $1,00,000 that will turn into $2,00,000, to ensure a healthy growth in ARR/MRR.
The buying decisions have moved to Zoom over the last few years. When you are buying (SaaS) using a credit card, in-person meetings are not necessary anymore. Additionally, as Loginext’s Dhruvil says, most SaaS companies are selling recurring revenue contracts, and they have customers who are paying for at least a quarter or a year (not daily or monthly).
Valuing SaaS startups
SaaS’s insularity during the pandemic led to the surge in investor interest in SaaS initially, driving up the valuations; but that is changing now.
Sanjay of Blume Ventures explains, “Companies with $10 million ARR were valued $200-300 million earlier. But if they have not grown 2x after the pandemic, they cannot expect a higher valuation. The investors would say that even the last round was overpriced, you have to grow into the last round’s valuation first.” He adds that many companies which raised funding in the last 2-3 years at high valuations are yet to grow into those values.
This mismatch between valuation and revenue is the most prominent among the factors that are changing SaaS now. Arvind Parthiban, Co-founder and CEO of Chennai-based SaaS startup SuperOps.ai, opines: “We have been in a bubble for the last three to four years in early-stage startup funding. Even 50x valuations are quite high, but we were seeing 100x to even 500x valuations. Such valuations were putting high pressure on companies to ensure their next rounds happen at even higher valuations and to turn in results to justify the valuation. This reset was bound to happen and a reset is good.” However, he adds that the current reset has gone to the other extreme.
“We should go back to the 2015 scenario, where early-stage startups were being valued at 30x to 40x, while later stage startups were valued at around 10x to 15x,” says Arvind.
And Arvind should know, having been in the SaaS industry for a while. The Zoho-veteran was the founder of Zarget, which was acquired by Freshworks in 2017, and he headed marketing at the SaaS unicorn till 2019.
Believers in the resilience of the Indian startup ecosystem feel that the current global financial crisis is causing a correction, rather than a downright winter. Dhruvil says, “Companies were raising money at 10x revenue in 2019; we are going back to that number now. Most entrepreneurs still want 40-50x revenue for valuation. Even after correcting, they still want 20x – which is only half of the earlier amount! But the valuation was four times more than what it should have been in the first place! Now that even half of that value is not sustainable, you will come to 25% of your initial expectations. Despite good growth, they have to raise funds at a lower valuation now. This creates a conflict between investors and founders.”
Growing TAM with Verticals
Very few companies are using non cloud software today. Now most companies use (or want to use) software for internal processes, or sales and marketing, or ESOP management. Hence the total addressable market (TAM) for SaaS is increasing globally.
But you cannot command a premium unless you are the market leader. Growing beyond a certain stage often demands acquiring other startups with capabilities that can strengthen your offering, and this is no different in SaaS.
According to Sanjay, SaaS has a
serviceable addressable market
and
obtainable service market
inside TAM. For instance, he elucidates, in employee onboarding SaaS, TAM is decided by the number of team members and the problems they face. And the TAM expands because all employees can be there from the minute employees are onboarded. So, you have TAMs and sub-TAMs.
A good example is Salesforce which has a lot of adjacent possibilities and has acquired MuleSoft, Slack, and many other startups for building on those strengths.
Around one central TAM, adds Sanjay, a whole bunch of sub-TAMs can develop. For instance, Pixxel is a space tech company; but it is also SaaS – because the information it obtains through nano satellites can be used by the Defense department, or Agriculture department, etc.
Horizontal SaaS has the advantage of being industry-agnostic; every company can use them, say, in HR or Finances. However, the potential of Vertical SaaS is huge.
“There are so many spaces which are not using SaaS because there are no verticalized SaaS solutions for them – like oil and gas utilities, freight forwarding etc. And they would pay millions of dollars to run their processes on a software in a more automated manner, creating huge ROI,” says Dhruvil.
However, unlike horizontal SaaS, where you can build smaller, pointed solutions and go to market and then grow, vertical SaaS demands that you create all the features required upfront to go to market. Vertical SaaS takes off when an ecosystem (including customers) develops around something niche you have built. One or two players tend to dominate the market in Vertical SaaS. Since every industry runs on software today, vertical software opportunities are more valuable than ever before.
Possibility for Acquisitions
Startups get acquired as a part of the acquiring firm’s efforts in business development / expansion. When a startup’s product creates a new niche within an existing market, it attracts buyers in the same sector – as the buyer can access the startup’s customers through the acquisition.
Arvind of SuperOps says, “Even in the space we are in, which is PSA (Professional Services Automation) and RMM (Remote Monitoring and Management) for Managed Service Providers (MSPs), PE firms are consolidating the market.”
Growth-stage and matured startups, after large funding rounds, would want to grow faster, and tend to acquire startups with relevant strengths. On the other hand, startups which are forced to (and fail to) cut costs would want to get acquired. Mohan of Avataar Ventures believes that if a startup has a good product, it can get 6-10 times its revenue in valuation, depending on the stage, growth rate, number of customers etc. However, it is essential to be innovative and differentiate your company to get acquired.
Additionally, there is scope for mergers and acquisitions on the heels of the recent acquisition of Figma by Adobe for a whopping $20 billion – some 50x more than the current market rates! But for Adobe, the market leader for software creating digital and print material, it made sense to buy a smaller startup which is not even a direct competitor. Because Figma, whose tools enable UI and UX design teams to collaborate online and offers new ways to use design software, has a unique advantage of owning the workplace
,
whereas Adobe only makes tools for people to use in the workplace. In a way, Adobe paid for its own long-term independence.
Closer home, Bengaluru-based SaaS startup Wingman was acquired by US-based revenue operations platform Clari in June 2022 for an undisclosed amount. More such deals are expected in the near future, as the SaaS sector continues to be a stronghold for stakeholders, despite the inflation and market correction.
Even as mid to late stage companies in the sector are settling down comfortably, SaaS gives space for more players to come up. At a time when every industry in the world is hit in one way or another, what more can you hope for?
‍
By
Team LVX
Private Market Investment
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URL: https://lvxventures.com/blogs/working-24-7-is-not-the-healthiest-but-its-important-to-know-what-it-looks-like-ashray-malhotra
TITLE: Working 24/7 is not the healthiest; but it’s important to know what it looks like: Ashray Malhotra

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Working 24/7 is not the healthiest; but it’s important to know what it looks like: Ashray Malhotra
By
Team LVX
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In the fifth edition of The Bellwether Club – trica’s interview series with India’s most prominent startup founders and investors – our guest is Ashray Malhotra, Co-founder and CEO of Rephrase.ai, an artificial intelligence platform that simplifies video creation.
The core idea of Rephrase.ai is curious : it is the next phase of text-to-speech conversion tech. Its AI creates videos of anyone speaking a given text, with absolute precision and sync in lip movements. From personalising videos for sales and making characters speak in AR/ VR, its applications are many. And I was excited to talk to the brain behind this magnificent tech.
I had not met Ashray before this interview. I was expecting a typical IIT-ian startup founder – smart, ambitious, and determined. Ashray is all this, and comes with a bonus trait; he is more down to earth than you would expect a 27-year-old, who is already at his second entrepreneurial venture, to be. He has been part of multiple startup accelerator programs and Rephrase.ai has raised about $10.6 million in Series A funding.
Maybe it is a part of a small town charm; Ashray grew up in Narora, an isolated town about 200 kilometres from Delhi and home to the Narora Atomic Power Station. “I was in ninth grade when I moved to Mumbai. I was not used to the competitive nature of living in a city. I was an unambitious kid when I was growing up,” he recollects.
But both his parents, who were engineers, encouraged him to give his best, and he studied hard and went to IIT Bombay. “At IIT, you need to work hard to be average – it was an amazing experience. I learned a lot from my batchmates,” he tells me.
Interestingly, his college days are closely linked to his entrepreneurial life. And what he tells me about his inspiration assures me that this youngster is one to watch out for.
Read on to find out why.
India has had a lot of successful entrepreneurs from IIT alumni. When you started at IIT, did you want to start up yourself? How did you become an entrepreneur?
I know people (who became) successful entrepreneurs who came in (to IIT) with that mindset. They joined the Entrepreneurship Cell at IIT Bombay and grew on that path. Kudos to them! But I was not one of them.
In the first and second years, I was a convener at the college film club and grew interested in filmmaking.
After second year, I interned with Goldman Sachs. That was a turning point in my career, because I realised that I did not like to do it. So, after my internship, I changed my specialisation at college from microelectronics to communication signal processing. Hardcore quantum physics did not interest me; I was interested in videos more.
In the summer after my fourth year, I did projects with MIT Media Lab, Google Summer of Code, and my master’s project – all at the same time.
There was a one-week project that we did with MIT Media Labs, called Red X. It was a cross collaborative team of some 10 people. We built a prototype of a camera inside a toothbrush, which, when you brush your teeth, will give you precautionary measures for your dental health. We built the first prototype in a week.
I used to think that you need a team of thousands of people working for a couple of years to develop a real product. But for the first time I saw that smaller but committed teams can execute well.
After that, I moved on to a project which eventually got traction and became SoundRex, my first startup. I spent a couple of years with SoundRex. It got great interest in the early days; but it was a hardware company trying to disrupt a space – sound – that hasn’t changed much in the last 20 years. Eventually it shut down.
At your product company, you learnt that scale cannot come easily, that the sound space is well-established, that the new entrants can make little disruption. How did it shape your way forward?
Hardware needs a very different type of expertise. Our team’s strength was in algorithms. A lot of hardware is practical, applied knowledge which comes over time. We were not really the best at that, which is why we are a pure play software now.
Thus you came up with Rephrase.ai?
Yes. It was in a space adjacent to Sound. We knew the media space well, because I spent a fair bit of time in Korea, San Francisco, and Los Angeles, talking to customers, getting a feel of the space.
AI technology was capable of building videos with just text in the early days. A group of us friends were discussing it, and a friend came up with this idea of building a black box which can take any text and create a movie. It resonated a lot with me, because I used to make short films, and knew filmmaking can be a nightmare.
People are used to consuming text; now everybody is moving to videos. Now a product like yours comes in, combining both. Can you explain how it works?
Our technology creates digital clones of real people. We can take your real identity, create a digital face and digital voice for you. It helps scale up your time.
Now, this concept applies in different mediums. One of our most famous pieces of work is
Shahrukh Khan’s Cadbury campaign
. We created more minutes of video of SRK than his entire career of over 30 years – across all his films and TV appearances – put together! That’s the power of AI!
It was a massive success. We got amazing feedback. Many store owners cried when they first got a video from Shahrukh Khan! It helped India win its first Cannes Lions Award, which is the highest award for creative excellence /advertising. It got Cadbury the highest increase in sales in five years!
It gave us a massive boost too. We worked with 40+ companies across different industries – oil and gas, ed-tech, pharma, fintech etc. – in the last year. We continue to see new use cases.
Do you think that the Western world will use it much better than India would today?
Our tech is useful for both audiences. We’re fairly established in India; we’re developing some new products which uniquely cater to the demands of the Indian ecosystem. Western audiences are also important for us.
We raised our Series A from US-based investors because we want to enter the US market. People in the US pay more for tools that help save time. But in India, the celebrity culture is a lot bigger than the US – which gives us a huge opportunity.
Ashray’s startup won the Industry Award for ‘Enabling Technology Company of the Year’ at MMA India’s SMARTIES 2022 – 11th Edition.
You were a part of TechStars accelerator programme where you would have got a chance to be guided by experts. At LVX and trica, we are thinking of building this and taking it to a point where founders like you can grow. Can you tell us about your experience at Techstars and how it changed the way you think?
TechStars had a two-week period called Mentor Madness, in which every day for two weeks straight, they called in 10 industry experts with whom you get 20-30 minutes each. You can pitch them the business and discuss problems; they give you feedback. In 10 days, that’s 100 conversations, and you get diverse opinions from senior designers, founders, and investors.
At Rephrase.ai, our first use case was in movie dubbing. But after discussing with so many experts, we realised that instead of building a technology that takes video in language A and converts it into a video in language B, it may be better to build a technology that takes text and creates a video.
That will align more closely with our eventual goal of text-to-video. It was a larger opportunity. So, we made a foundational change in the early phase of our journey.
Every accelerator has hard things to teach. For example, at Alchemist Accelerator in the Bay Area at SoundREX, we had one of the best learning experiences. For a first-time founder who doesn’t really know how the venture ecosystem works – from fundraising to sales – they helped a lot.
Y Combinator has done an incredible job in terms of content. Accelerators add value by putting you in the same room with startups at your level, so you see how people outperform; then you try and catch up.
Do you keep pushing yourself, work 24/7, take no breaks? Is that the person entrepreneurship has made you?
It did for a while. As the company grows, you temper down a little. It’s not the healthiest culture for either your or your employees to be in that state permanently. But it’s important to know what that period looks like, so you can summon that phase of life from time to time.
We often see startups with a single founder and a good team under them. But we also find 2-3 founders doing well. You have two co-founders. How has it helped you?
It’s been very helpful because we’re able to pull in strengths of each other and complement each other.
Rephrase.ai Co-founders: (L to R) Ashray Malhotra, Nisheeth Lahoti, Shivam Mangla
For example, Rephrase.ai relies on having an incredible AI. One co-founder  – Nisheeth Lahoti – has just focused on AI since the beginning. He works on the different models of AI, hiring, evangelising the features. All of that has helped build our foundation.
The other co-founder, Shivam Mangla, has deep expertise in product and software engineering. I focus on the business part, without having to worry about AI or software.
Also, building startups is a hard journey and emotional support helps. If one of us is not doing well, the other two can cover. Of course, people can run amazing companies individually as well.
Entrepreneurship has innumerable icons today. Who do you draw inspiration from? What are their traits you look up to?
I have a lot of respect for what Mark Zuckerberg is doing with Meta. His ability to put all his eggs in one basket is admirable! He is doing it against everybody else calling it a foolish move.
Second is Elon Musk. If you ever had to get someone to solve the hardest problems in the world, I would get him. The number of industries he has been able to disrupt in one lifespan is incredible! Most people who do business – like running a cybersecurity company or a CRM company –can transfer their skills. But Musk runs companies like he’s the chief engineer; he runs the product!
What is your daily schedule and lifestyle like?
I have no schedule whatsoever. I’m still taking advantage of my 20s. I have late night calls. Earlier this year, when I was trying to close my fund raise, I was taking calls at 4-5am as I was coordinating with US EastCoast time from India.
My eating habits have been fairly healthy; maybe it’s an effect of me not growing up in a big city. I am not a foodie. I love playing badminton; but it requires a partner. So I go to the gym fairly often. The best way to exercise is on Supernatural Oculus.
I do read a lot- books as well as interesting blogs like stratechery.com, future.com, and Sinocism on substack. I do a lot of research – looking at the numbers and getting my own information out of it. As much as possible I try to get real data and draw my insights.
—–
When someone puts in an effort to do his own research despite being a growth-stage startup founder, you know that this person takes his passion for tech and entrepreneurship seriously.
When passionate people pursue their ambition, they end up building wonders. Ashray, like his idols Mark Zuckerberg and Elon Musk, is the representative of a generation of ‘tech-preneurs’ who will change the way industries work and evolve. I am expecting more wonderful things from Ashray and his team, very soon.
Do share your thoughts on this interview with me: pranav@trica.co
‍
By
Team LVX
Startups
Artificial Intelligence
Entrepreneurship
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URL: https://lvxventures.com/blogs/indias-midas-touch-in-online-jewelry
TITLE: India’s Midas touch in online jewelry

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India’s Midas touch in online jewelry
By
Team LVX
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As the world’s second largest consumer and exporter of gold, it is no surprise that the jewellery market in India has been home to some of the most successful and profitable titans in the industry.
The COVID-19 impact on businesses had not been kind to the sector.  But the bad phase has passed, it seems. In fact, reports suggest that India’s gold demand surpassed pre-pandemic levels. According to a report by Maximize Market Research, India’s gem and jewellery market, pegged at $25.30 Billion in 2020, is expected to grow at a CAGR of 21.35% to reach
$98.04 billion by 2027.
Traditional jewellery businesses like Kalyan, Alukkas, Malabar Gold, and others have expanded beyond urban areas with numerous offline stores. Although these names contribute to more than 40% of the organized jewellery sector in the country, their online presence (and business) has been minimal. For instance, Kalyan Jewellers’ online platform Candere’s
revenue in FY2022
was Rs.141 Crore –
hardly 1% of the overall revenue
of Kalyan Jewellers, which stood at Rs.10,856 Crore in FY22.
However, a handful of Indian startups – like Melorra, BlueStone, and GIVA – have made the best of the advantages offered by online channels, especially for daily wear jewellery, as bridal jewellery continues to be the strength of the traditional players.
For instance, Melorra, which offers affordable, lightweight and fashionable precious jewellery for everyday wear is also the first online platform with a high scale, high margin, zero inventory model. It boasts of the
higher gross margins in the industry – at 22% – which is twice the gross margins of traditional players
like Kalyan and Alukkas.
According to a recent
report
by International Institute of Gemology, the
Indian online jewellery market is projected to grow to $3.7 billion by 2025.
In contrast to the typical trends of online retail, online jewellery sales are not driven by pricing and discounting but rather by choice (Melorra’s average selling price is Rs.22,811). The increasing purchasing power of financially independent women have also contributed to the purchase of jewellery based on design rather than the value of the gold in it.
Yet, precious jewellery may not be affordable to everyone, and hence the imitation jewellery market is also growing. According to a report by Mumbai-based firm Allied Market Research, the Indian imitation jewellery market – which is home to players like Sukkhi, Zaveri, Voylla, Pipa Bella, Rubans etc – is estimated to reach
$2.12 billion by 2027.
GIVA, which sells silver and gold-plated fine jewellery, also provides a price range of Rs.1000 to Rs. 20,000, and has over 2 lakh users daily visitors on its website.
Let us not discount the fact that the touch-and-feel factor is crucial to Indian gold jewellery customers. In fact,
omnichannel strategy
seems to have worked well for the new-generation players like Melorra and Caratlane, as their target customers are mostly in the 25-40 age group who would prefer spending online after an offline experience.
Although Melorra earns 90% of its revenue from online channels, they are planning to launch more offline stores demonstrating the relevance of the touch-and-feel factor. GIVA, which has 40 exclusive brand outlets across India, also aims to launch 100 more in Tier-II and Tier-III Indian cities by FY23-24. Conglomerates like
Aditya Birla Group and Titan
are also keen on the sector, having invested in silver jewellery startup GIVA and acquired Caratlane respectively. Candere – which was launched in 2012- was bought by Kalyan in 2017.
With a golden future (pun intended), will the online jewellery sector catch the attention of investors? The term win-win has never suited another situation better.
‍
By
Team LVX
Jewellery Industry
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URL: https://lvxventures.com/blogs/edtech-is-not-just-about-learning
TITLE: Edtech is not just about learning

Angel investing in India just changed: what founders and investors must know.
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June 24, 2025
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Edtech is not just about learning
By
Team LVX
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Edtech unicorn BYJU’s has been in the news for a lot of unpleasant developments lately. Despite its reported fundraise at a flat valuation of $22 billion, the 12-year-old company had suffered a loss of Rs.4564.38 crore in their last reported numbers. But let’s not assume this as a blow to the edtech sector at large.
The edtech sector has quite a few verticals beyond K-12 learning and upskilling, mainly the study-abroad market. Expected to reach
$300 billion
globally by 2029 according to Blume Ventures’
Indian Edtech in 2022
report, this market includes opportunities in not just study-abroad options and admission consulting, but also student accommodation facilities and financial assistance for students.
Although brick and mortar services have long been serving these sectors, their scalability has been minimal. Add to this, tech-led startups can offer services like test preparation and assistance in writing SOP (Statement of purpose) essays online, with subject matter experts to guide and  access to the right resources to craft the perfect application.
With
1.8 million
Indian students expected to attend foreign universities by 2024, these sub-sectors can sprout
valuable companies which can scale globally
. Friendly immigration policies, post-study work visas, and higher requirements for skilled labour, are all factors that attract more students from the developing world to the universities in the UK, Europe, Australia and New Zealand. Tech-led startups which can partner with top universities can get a wallet-share of up to 20% per student, making it a lucrative business without much cash burn.
A notable example is Delhi-based
Leverage Edu
, which helps students with higher education and career guidance in foreign universities. It has partnered with more than 650 universities across the UK, Australia, New Zealand, the US, and Canada. Their AI-powered university course finder can match the students to courses based on the students’ preferences, and they also enable direct interactions between the students and the universities. They have completed more than 15,000 student admissions since their launch in 2017.
Last year, Leverage Edu raised Series B funding of $22 million at a valuation of $120 million.
In fact, the study-abroad market has also moulded student accommodation marketplaces like UniAcco, Student.com, University Living, and AmberStudent. Since only less than 20% of students get university accommodation across the globe, these platforms have a customer base of the remaining 80%!
The global student housing market, which was pegged at
$110 billion in 2022
and is expected to reach $147 billion by 2027, offers additional opportunities across verticals. For example, University Living – backed by IAN and LVX – has also launched a student housing management platform for its accommodation partners (as a SaaS product), while Leverage Edu has launched Fly Finance, a student-focused financial services platform.
Closer home, Indian higher educational institutions, which could do with digitisation to improve operations and user experience, are finding much-needed assistance through startups like
CollPoll
. The five-year-old startup, which has raised Rs.26 crore from investors including Prime Venture Partners, digitises colleges’ workflows and manages admissions, record management, fee payments, etc.  Similarly,
Ken42
provides SaaS for learning and institution management, aimed at creating better student outcomes and actionable insights for administrators.
In short, learning is not the be-all and end-all of edtech. Although
edtech funding in 2022
was hit by the funding winter – scoring only $2.64 billion in 2022, 44.18% less than the $4.73 billion raised in 2021 – we could do well to remember that funding into the above-mentioned sectors is yet to take off in large scale in India.
The K-12 and upskilling platforms surely got a boost from the lockdown(s) due to COVID-19. But other edtech verticals need not wait for another black swan.
‍
By
Team LVX
EDtech
Startups
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TITLE: To AI or not to AI?

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To AI or not to AI?
By
Team LVX
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A few years ago, Manuraj Jain got a startup idea from his driver. He used to borrow money from Manuraj frequently to deposit in a small rotating scheme (or “chitty” and “committee” as it is colloquially known), a savings system popular among the low-income population of drivers, maids, street vendors etc.
In the offline world, ‘group owners’ of such funds get a group of people together, collect a specific amount of money from all of them, conduct an auction, and disperse the money among them. Coming from a tech background, Manuraj was curious to bring this system online.
Manuraj’s initial idea was to make an app for the group owners to help manage the groups. But the group owners did not want to use the app because they use cash and not digital money. After talking to around 2000 people who downloaded the app (over a year), Manuraj understood that what they needed was reliable people to make up their groups. “They asked me to help them meet such people. But that would mean that I have to take credit risk. After some initial reluctance, I decided to do it,” he says.
Thus, after trial and error, he launched The Money Club, world’s first AI-backed online group savings platform, in 2016.
The Money Club uses Artificial Intelligence for verifying its users who do not even have a bank statement, based on the data from the app they download, thus building a network of trusted individuals. Every new user is verified against the ‘power users’ with an AI code which is trained to reflect the latest status of the power user on the platform. The incoming leads are taken forward only if they match the power users by 40%.
“AI has helped us keep default rates below 1.4%. Even the banking and chit fund industries have 3% or more,” says Manuraj.
To weed out unscrupulous users from the system, the AI platform collects transaction data – 20x more than any fintech company, Manuraj says – and qualifies users as a good/bad user based on their transaction patterns. If a user is delaying their transactions, they are not allowed to the next level. (Every user group has 10 members each, and their corpus starts from Rs.600/month and goes up to Rs.40,000/month. Users are ‘promoted’ to higher-corpus groups based on the discipline of their transactions.)
Just like we didn’t see AI coming to take over something as traditional as chit funds, we are surprised, and excited, at the rise of Rephrase.ai, which converts text to video and has found numerous applications across sectors. We recently had a chat with its Co-founder and CEO
Ashray Malhotra
on how they worked with Shah Rukh Khan and created history for Indian advertising:
The Money Club and Rephrase.ai are just a couple of examples of how AI can change the way industries work and evolve, for the better.
The past few weeks have been all about AI, with ChatGPT and Bing shocking humankind with accuracy and efficiency like never before. AI-based chatbots may be old news, but the newly-found applications are reimagining AI and,  as
Bill Gates writes
, will change the way people work, learn, travel, get health care, and communicate with each other. ChatGPT plugins can access third-party databases and knowledge sources and let users book restaurants, book travel, buy groceries, and do complex maths problems!
And India is not laid-back when it comes to this sector. In fact,
this report
states that the Indian AI market size reached $680 million in 2022, and will reach $3.9 billion by 2028, with a CAGR of 33.28% during 2023-2028.
However, we cannot ignore the fact that AI comes with its own flaws. A bunch of AI researchers and tech leaders including Elon Musk and Steve Wozniak, and anthropologist Yuval Noah Harari, have signed a petition to ‘pause giant experiments on AI,’ stating that ‘AI systems with human-competitive intelligence can pose profound risks to society and humanity.’
The petition
adds: “Advanced AI could represent a profound change in the history of life on Earth, and should be planned for and managed with commensurate care and resources. Unfortunately, this level of planning and management is not happening, even though recent months have seen AI labs locked in an out-of-control race to develop and deploy ever more powerful digital minds that no one – not even their creators – can understand, predict, or reliably control.” The petition has called on all AI labs to immediately pause for at least six months the training of AI systems more powerful than GPT-4.
No doubt, AI has a long way to go before it can achieve the security and accuracy expected of it. But the question is: are we ready for it?
Even artificial intelligence has to be built by human intelligence, and, at least in India, finding the right talent to write AI codes is a major challenge. The state can, and should, help by introducing AI-focused curriculum and encouraging innovation beyond IT hubs.
Governments also carry the responsibility
to monitor the use of AI while also encouraging its advancements. AI startups also need vigorous backing from the larger ecosystem. The funding patterns in Indian AI startups in the recent past has not been promising.
Whether the AI advancements happen in six months or six years, there is no doubt that the talent and regulations need to be nurtured well. Yet, Indian entrepreneurs in the AI sector are actively persevering. Although India so far has only one unicorn in the AI sector – Fractal Analytics, which launched in 2000 – growth-stage startups like Sigtuple, Mad Street Den, Haptik, GreyOrange, and Arya.ai are all in the soonicorn race already.
Early-stage startups like Beatoven.ai which provides royalty-free music, matchmaking platform Betterhalf.ai, Chatbot-as-a-service provider CoRover, performance management platform Enthu.ai, and location-based intelligence platform GeoIQ, are among the many which promise a bright future.
The value proposition of AI for investors is evident in the fact that Microsoft has already invested $10 billion in Open AI, along with announcing a new version of Bing. Google has followed up with its own chatbot called Bard, albeit with a rough start.
We often tend to follow the US in terms of tech businesses; maybe we can break the pattern now. It’s time to choose to be leaders rather than followers.
‍
By
Team LVX
Artificial Intelligence
OpenAI
OpenAI
ChatGPT
ChatGPT
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TITLE: What’s for lunch?

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June 24, 2025
June 24, 2025
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What’s for lunch?
By
Team LVX
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Did you know that Delhi’s iconic food joint Karim’s which is most popular for its Mughal delicacies was established in the mid-19th century by Haji Karimuddin, son of Mohammed Aziz, a cook in the royal court of the Mughal Emperor Bahadur Shah Zafar. This dine-in and takeaway continues to thrive in Delhi’s Khan Market – one of the most expensive real estate parcels in the world.
But where you have Karim’s you also have Behrouz Biryani – no royal ancestry here just the grit of new-age entrepreneurs at play in their cloud kitchen!
India is reportedly home to over 3500 cloud kitchens and with more players entering the segment, the cloud kitchen model is undergoing changes and variations.
Image Credit: Economic Times
While the cloud kitchen market is projected to further grow, media reports have also revealed that several players are also pulling out from the market. Most recently, food delivery giant Swiggy
sold
its cloud-kitchen business as it focuses on profitability.
However, the potential of the market and the evolving business landscape continues to draw investor attention. According to Statista Data, the revenue generated by the online food delivery market in India is expected to reach $34.68 billion this year. The numbers are further expected to grow at a CAGR of 19.88% projecting a market volume of $71.63 billion by 2027.
While cloud kitchens have a lot of advantages to offer and look like profitable ventures unless the gaps in the online brand play and backend supply chain is sorted out, the businesses can bleed.
These problems can be solved by tech players such as Mumbai-based
Ghost Kitchens
, a profitability enabler platform for restaurants, cloud kitchens and third party food delivery aggregators. Ghost Kitchens helps restaurants and cloud kitchens earn an incremental revenue by plugging in food brands into kitchen setups.
As newer and innovative models are being introduced, this model of utilizing existing kitchen space to increase profitability has been scaling fast in the US with players such as Denver-based Next Bite and Orlando-based Virtual Dining Concept disrupting the market and having raised over $200 M between them.
For the end consumer, getting ourselves some delicious food has become much easier. Amid many options from traditional hotels, restaurants to kitchens on the clouds, what is your go-to choice?
(
Featured image: Unsplash)
‍
By
Team LVX
Trica
Trica
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TITLE: Where are the world’s rich investing?

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June 24, 2025
June 24, 2025
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Where are the world’s rich investing?
By
Team LVX
Copied to Clipboard!
The markets are changing and so are the investment trends. Over the last few years, investors have shown increased interest in the private markets, including family offices who have been traditionally known to prefer the public markets.
The opportunities in the private market is undeniable and thus there have been several new entrants to the market in recent years. One of them taking the lead being family offices.
While family offices in the past have been inclined towards the private markets and low-risk assets, the trends seem to be changing. The wealth making opportunities along with the technological disruption could be one of the reasons behind the shift.
In a recently
published
Goldman Sachs Family Office Investment Insights Report
, ‘Eyes on the Horizon’, data
revealed that average asset allocation by family offices towards private equity increased from 24 percent in 2021 to 26 percent.
This data showcases continued interest from family offices across the world towards private market investments.
Meanwhile,
allocation for public equities decreased from 31 percent to 28 percent.
With increased allocation to high-risk assets, family offices have also taken steps to balance out the risk. The survey revealed the respondents have also increased their combined allocation of cash and fixed income from 19 percent in 2021 to 22 percent.
The report highlights results from the survey of 166 institutional family offices across the globe, including Americas, EMEA (Europe, the Middle East, and Africa) and Asia-Pacific (APAC).
However, the current market conditions have raised multiple concerns among the investors. According to the survey results, recession, geopolitics, and inflation have been identified as the top three concerns. While a higher percentage of family offices from APAC are concerned regarding the impact of geopolitics, EMEA and Americas have expressed their concern for inflation.
Interestingly, even amid the concerns, family offices continue to be bullish on private markets. As much as
41 percent of family offices are looking to increase their private equity allocation
in the next 12 months with only 13 percent looking to reduce it. Meanwhile 48 percent of the respondents are planning to increase allocation in public market equities.
At the moment, the
US takes a whopping lead as the top market
with an average of 63 percent capital allocation by global family offices, 21 percent to developed countries with only 2 percent going into India. However, the sentiments seem to be changing slowly and steadily with respondents considering increasing allocation in India by 14 percent in the next 12 months.
India is also reflecting similar trends with family offices increasingly betting on the private markets. According to trica’s 2021
survey
of 103 family offices and UHNIs, “‘The Private Market Monitor,” over
83% family offices allocated over 10% of investment to the private markets
. The allocation percentage has doubled for about 40 percent of the respondents.
Exposure to new tech and innovations was cited as the second leading factor behind investing in startups after non-linear returns by the Indian family offices.
Family offices tend to make growth-oriented investments with an inclination towards businesses that have the potential to endure the business cycles. In the survey, 43 percent of the family offices stated that their portfolio is overweight in information technology and 34% consider their portfolio to be overweight in healthcare making them the top two sectors.
Sustainable investments are also a major area of focus for family offices with 48 percent of the respondents directly investing into businesses solving social or environmental problems. Within this, clean energy is garnering maximum interest with 60 percent planning to allocate capital in the sector in the next 12 years.
Disruption in the digital asset segment has been attracting investor interest. Bullish on the digital asset segment such as cryptocurrencies, blockchain, stablecoins, non-fungible tokens (NFTs) among others, 32 percent of the total respondents are now investing in digital assets. This is a significant leap from 16 percent in 2021.
Surprisingly, at the other end of the spectrum, investors who are not investing in the digital asset segment have also increased.
It is often believed that a crisis opens doors to opportunities and that might just be true for the global markets. For family offices, this could be an opportunity to invest and build the future.
(
Featured image: Unsplash)
‍
By
Team LVX
Private Market Investment
Family Offices
Innovation
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TITLE: Mirror, Mirror on the wall, who’s the fairest of them all?

Angel investing in India just changed: what founders and investors must know.
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June 24, 2025
June 24, 2025
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Mirror, Mirror on the wall, who’s the fairest of them all?
By
Team LVX
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For all of us, an important lesson from COVID-19 has been to care for our health ahead of time. The significance of following a healthy lifestyle, eating good food, exercising regularly for improved immunity. This in a way has also changed our perception of beauty and personal care (BPC) too.
In fact, South Korean beauty and personal care products, especially skin care products and cosmetics have risen to popularity globally. With increased popularity of glass skin through Korean media, demand for K-beauty products have swelled as well.
According to reports quoting data from a
survey
conducted by Rakuten Insights, about 39% of women from India stated that their skin care routine included about 25% of products from South Korea.
BPC such as skin and hair treatments have traditionally involved a trip to salons or parlours which is not only time-consuming but also expensive to be done on a regular basis. Moreover, COVID-19 led restrictions further pushed beauty and personal care to reach inside our homes.
While beauty creams, serums and solutions have been a part of personal care, beauty electric appliances are now making their way to our vanity tables. Personal care appliances such as electric toothbrushes, hair removers, epilators among others are increasingly becoming popular products for personal care. Personal care appliances are not only cost-effective and safe for users but also
provide
control, ease and provide better results.
According to the
Personal Care Appliances Global Market Report 2023
, the global personal care appliances market grew at a CAGR of  8.1% from $19.63 billion in 2022 to $21.21 billion in 2023. The market is further expected to grow at a CAGR of 7.4% to reach $28.22 billion by 2027.
In 2022, the data revealed that North America was the top market for personal care appliances. However, Asia-Pacific is expected to be the fastest growing region.
Demand coupled with factors such as  growing standard of living, increase in disposable income, rise of women consumers, beauty influencers among others could lead to a massive opportunity for the Indian personal care appliances market.
The Indian beauty and personal care appliances market size grew at a CAGR of 9% from FY 2016-17 to FY 2021-22, according to data by
Bonafide Research
and hair-care appliances are leading the segment.
Amid the bigger names such as Dyson, Philips, Nova, and Vega among others, startups such as Ahmedabad-based
PROTOUCH
are also disrupting the personal care appliances market. It is looking to disrupt the market by providing simple and innovative personal care solutions through handy appliances.
PROTOUCH offers personal care devices across categories hair care, skin care, oral care and lip care. It is solving the problem of expensive and time consuming salon treatments by bringing the appliances home. The startup claims that such home treatments can lead up to over 95% savings.
Bringing personal care and treatments home can also help many prioritise self-care on a regular basis and also provide quality time for oneself.
As the weekend comes knocking at our doors, don’t restrict yourself from indulging in some form of self-care.
(
Featured image: Unsplash)
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By
Team LVX
Beauty
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URL: https://lvxventures.com/blogs/earth-is-our-only-home
TITLE: Earth is our only home

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Earth is our only home
By
Team LVX
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This April, India may have felt the impact of climate change and global warming first hand amid the heatwaves across the country. Even as several states are experiencing record high temperatures, IMD has alerted for high rainfall and even hailstorms.
Studies reveal that nine Indian states are ranked among the top 50 most climate
vulnerable
regions.
There is no better time than now to take immediate action towards mending the damage. Perhaps this explains the increasing focus from private market investors on climate-focused innovations.
According to a
report
by Impact Investors Council, the climate-tech sector was the driving force behind impact investments in 2022 where
one out of every three impact investments were made in climate-tech startups in India.
The momentum
continues
this year with climate-focussed innovations raising a total of $230 million across 30 deals between December 2022 and March 2023.
Earlier this year in January, climate-smart deeptech company Ecozen
raised
a total of
$25 million
of combined equity and debt capital. The Series C equity funding was led by Nuveen and Dare Ventures (Coromandel International).  In the same month, deep-tech battery startup Log9 Materials
reportedly
raised
$40 million
as a part of its Series B funding round which was led by Amara Raja Batteries Ltd and Petronas Ventures.
Sustainability and climate-tech is increasingly becoming a key focus area for family offices. As much as 42% of APAC-based family offices consider sustainability during their investment process, according to
The Asia-Pacific Family Office Report 2022, Campden Wealth and Raffles Family Office.
APAC-based FOs are also considering making new investments in green tech in 2023 with 62% of them having already invested.
Industry
estimates
reveal that India is home to 2,260 climate-tech companies, making it the third-largest ecosystem for businesses working towards solving climate change. Several startups such as Log 9 materials (deeptech battery), Khyeti (agriculture and food), Greenjoules (renewable energy), Recykal (waste management) are working in the segment.
Last year, Recykal raised $22 million which saw participation from the Murugappa Family. In 2019, Deepika Padukone’s family office KA Enterprises invested in electric ride hailing startup BluSmart.
Needless to say that the sector presents a huge investment opportunity. Several startups, academia, and research communities are coming together to innovate sustainable solutions in the field of energy, mobility, agriculture, waste management, among others.
As family offices across the world are increasing their allocation towards private equity, climate-tech innovations could become the next frontier. Not only does it enable investing into the next-generation technology but also allows you to play a role towards making an impact.
(
Featured image: Unsplash)
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By
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Private Market Investment
investments
Family Offices
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URL: https://lvxventures.com/blogs/charging-it-up
TITLE: Charging it up

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June 24, 2025
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Charging it up
By
Team LVX
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Which big company comes to your mind when you think of electric vehicles?
For many of us, the answer would be Tesla.
Over the years, Tesla has become the global leader in the electric vehicles segment. But what did it do right? The answer lies in the fact that Tesla has focused not only on building the cars but the entire e-mobility ecosystem, including the charging infrastructure. It has been able to solve challenges related to range-anxiety for its consumers.
In India too, Gurugram-based electric vehicle ride-hailing startup BluSmart has taken a similar full-stack approach where it focuses on building their entire ecosystem, including the charging infrastructure for their electric taxis.
Transitioning to electric mobility is one of the most crucial goals India is looking to achieve. At the moment, reports reveal that the Indian government is chasing an ambitious goal of ensuring 30 percent electric vehicle (EV) penetration for private automobiles, 70 percent for commercial vehicles, and 80 percent for two and three-wheelers, which would mean about 102 million EVs on the road by 2030.
If the goal is achieved, this transition will have a huge impact on social, economic, and environmental aspects of the country.
In order to meet the goal, India also needs to solve for its battery and charging infrastructure. India
reportedly
has 6,586 operational public EV charging stations as of March 2023, according to government data.
With more than 20 lakh EVs on the road, building a robust charging infrastructure is the need of the hour and offers a huge opportunity for both investors and startups. The government is also supporting the growth through favourable policies, most recently in March, Union Minister of Heavy Industries Dr Mahendra Nath Pandey
sanctioned
Rs. 800 crores under FAME India Scheme Phase II to PSU Oil Marketing Companies (OMC) including Indian Oil (IOCL), Bharat Petroleum (BPCL), and Hindustan Petroleum (HPCL) to set up 7432 public fast charging stations across India.
Charge Zone
, a tech-driven EV charging infrastructure startup, is disrupting the growing market with its B2B and B2C charging services on both dedicated and opportunity based charging using smart-grid networks. Its main offerings include fast charging DC networks & battery swap stations, smart app for managing charging stations and cloud-based software for monitoring of the stations.
As of March, the startup
claimed
to have 3,000 charging points across more than 1,500 EV charging stations in operations or construction across 37 cities in India.
Now, Charge Zone is aimed toward establishing 1 million charging points by 2030.
Along with charging stations, battery swapping stations is also an
alternative
way where vehicles can swap their depleted battery with a charge once from the swapping stations. While this approach allows a much faster charging time, the challenge that emerges is battery standardization across vehicles.
Batteries form a crucial component of electric vehicles and producing them indigenously is a goal being realised by India. Bengaluru-based
Log9 Materials
is disrupting the battery segment with its RapidX series of batteries which has been designed to power electric vehicles in India and other tropical countries. According to the company, these fast charging EV batteries can operate in temperatures ranging from 40°C to 65 °C.
Log9 Materials is reportedly building the first made-in-India battery cell line for electric vehicles. The startup has
claimed
that the indigenous batteries will be able to reduce the overall cost by 40 percent and efficiency loss by 50 percent. It is also planning to expand its production through a new 1 Gigawatt hour facility in the near future.
The undeniable need for adopting sustainable technologies and its growing demand has been attracting investor interest in the segment. Data from the Electric Vehicles India – Feed Geo Report by
Tracxn
revealed that the Indian electric vehicle market raised a total of $1.6 billion across 106 rounds in 2022 making a 117 percent increase from $766 million across 106 rounds in 2021.
(Featured image: Unsplash)
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By
Team LVX
Private Market Investment
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Funding
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URL: https://lvxventures.com/blogs/investment-trends-under-strategic-shift
TITLE: Investment trends under strategic shift

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June 24, 2025
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Investment trends under strategic shift
By
Team LVX
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We often quote a popular saying by Greek philosopher Heraclitus, “Change is the only constant in life.”
The saying is particularly relevant when compared to the ever-changing private markets. Amid the uncertain markets, geopolitical concerns, and inflation, investors are reworking their investment strategies.
However, the ecosystem continues to adapt to the market changes and be resilient which is opening up the future opportunities for investments. Here are some trends to watch out for.
APAC on the investor radar
LP’s across the world believe that 2024 will prove to be a strong year for Asian private equity, according to Coller Capital’s latest Global Private Equity Barometer, Summer 2023. The
report
studied responses from 110 private equity investors based in North America, Europe, and the Asia-Pacific region (including the Middle East).
Of the total, 45 percent of the LP’s believe that 2024 will be a strong vintage year for Asian private equity.
The region allocation preferences are shifting for family offices as they focus on regions which have not been as popular in the past years.
As family offices plan for the next five years, they are looking to broaden their allocations in the Asia-Pacific region
, according to the recently
published
Global Family Office Report 2023, by UBS. The report includes responses from surveys of 230 single family offices around the world with an average total net worth of $2.2 billion.
Family offices refocusing on alternative allocations
Several factors including market uncertainty, geopolitical concerns, and inflation have led the family offices to refocus on their allocations.
Data from UBS report suggests that allocations in hedge funds have recorded a rise from 4% in 2021 to 7% in 2022. Out of the total 230 respondents, half of them invested in hedge funds in 2022, up from 43% the year before.
On the other hand, allocations to direct private equity funds have declined from 13% in 2021 to planned 6% in 2023. Apart from this, the percentage of family offices who invested in direct private equity in 2022 also declined to 60% from 67%.
Respondents have revealed that family offices may maintain a neutral stance this year as many are cautious of the uncertain growth outlook in developed economies, tighter lending conditions, and heightened geopolitical tension.
Even though investors are wary of the uncertainty in the private markets, they continue to be bullish on its potential. The numbers beyond 2023 are expected to change as 41% of the family offices plan to increase their direct investments and 35% look to increase investments in funds / funds of funds.
Theme-based investments still going strong for family offices
Theme-based investments continue to be popular among family offices. According to the UBS data, digital transformation emerged as the most popular with 75% of the respondent family offices stating that it is a possible investment area in the next two to three years, followed by medical devices / healthtech, automation & robotics, and green technology.
The data also showcases that theme preferences change according to the geographies as medical devices / healthtech was found to be more preferred among the APAC-based family offices while automation & robotics was more preferred in Europe.
‍
By
Team LVX
investments
Funding
Family Offices
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URL: https://lvxventures.com/blogs/whats-in-your-shopping-cart-today
TITLE: What’s in your shopping cart today?

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June 23, 2025
June 23, 2025
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What’s in your shopping cart today?
By
Team LVX
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If you are someone who enjoys their weekend staying at home, ordering delicious munchies and watching movies online, then e-commerce services might just be one of your favourites.
Digital commerce or e-commerce has made its way into our daily lives. While the segment has been around for a long time, it was a ‘good-to-have’ option. However, COVID-19 led restrictions made it an essential for all of us. From getting groceries, medicines, apparel, food, electronics, to booking tickets, everything got enabled through e-commerce.
E-commerce startups reportedly raised a total of $533 million in Q1 2023 and the median ticket size was pegged at $2 million, according to Inc42
data
.
In India, the online e-tailing GMV reached $60 billion in FY23, according to RedSeer
data
. While there are several players operating the growing ecommerce market in India, Flipkart has been holding its market share even amid the growing competition. According to RedSeer, Flipkart Group holds 48% of the overall e-tailing market.
The data also revealed that in the last three years, new users who want to try ecommerce have also increased in India.
In fact, consumers beyond Tier 1 cities are expected to lead the change in the Indian e-commerce landscape. According to India E-commerce Trends
Report
2022 by Unicommerce, Tier 2 and Tier 3 cities together contributed to nearly 63% of the market share in 2022.
Online shoppers from Tier 2 to 4 cities are also reportedly spending more than consumers from Tier 1 city. A recently published survey
report
by Indian Institute of Management Ahmedabad (IIMA) found that buyers from small towns spent up to 77% more than those from Tier 1 cities in their last online order.
Ahmedabad-based
Frendy
is focusing on the growing
Bharat
market. With a vision to build a supermarket in every neighbourhood, Frendy is bringing digital commerce to local areas across the country through
phygital
(physical + digital) stores. It operates on WEcommerce model where it works with homepreneurs especially women from Tier 2 to Tier 6 towns.
Frendy partners with the homepreneurs enabling them to build digital businesses through in-home micro-convenience stores. Customers can order through the digital supermart using a mobile application and get products delivered within 48-72 hours. Simultaneously, customers can also visit the home store for purchase or pick up their online orders.
With this model it is not only making digital commerce accessible across the country but also help build the next generation of women entrepreneurs from India.
As the consumer demand shifts, the e-commerce segment continues to evolve to meet the user needs. With a phygital model in place, consumers do not need to choose between just online or offline. One can enjoy both the ease of online ordering and confirming the product quality offline.
For this reason perhaps, the omnichannel or hybrid mode in digital commerce is gaining much more user interest. The Indian phygital market is expected to offer $1 trillion market
opportunity
in 2030, according to State Of Indian E-commerce Report Q1 2023 by Inc42. The data also reveals that 88% of the Indian consumers want to purchase items as quickly as possible thereby pushing e-commerce players to consider a hybrid model.
What is on your shopping list today?
(Featured image: Unsplash)
‍
By
Team LVX
investments
Funding
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URL: https://lvxventures.com/blogs/journey-or-destination-what-do-you-prefer
TITLE: Journey or destination: What do you prefer?

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June 23, 2025
June 23, 2025
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Journey or destination: What do you prefer?
By
Team LVX
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For those who prefer traveling during holidays, what type of traveler are you? Do you prefer the journey or the destination?
Different travelers have different preferences. While some people like the thrill of the journey and its uncertainty, some prefer the calm after reaching the destination.
For growth-stage investors, there could be a similar dilemma. While making the next investment, many must have struggled over deciding whether to invest in an existing market leader or a growing brand that is looking to disrupt the existing market with its innovative solutions.
As the Indian private market continues to grow, newer startups are coming up to challenge the big players and their dominance. What makes growing startups different from their established peers?
Agility. The ability to change or adapt depending on the trends, customer feedback, market situation.
For an investor, this means that while established brands offer an opportunity to earn stable and predictable returns, small-mid sized brands are riskier but offer
higher potential for growth
. Apart from this, small-mid sized startups are often less valued than their corporate competitors. This allows investors to come in at a much lower valuation and be a part of its growth-journey.
Often the new age brands tap into the unexplored needs of the users. Through their new innovations, they can also change the narrative and also cause a paradigm shift in the way consumers use products or services.
Something that
Surat-based men’s lifestyle and innerwear brand XYXX
is striving to do.
In India, the men’s innerwear market stood at
Rs 165 billion in 2020
, according to Statista
data
. This market is dominated by leading players such as Page Industries’ Jockey, Van Heusen among others.
However, XYXX is looking to disrupt the segment through its innovation. It uses
micromodal fabric
in its innerwear
instead
of cotton which is mostly used by the existing players. This fabric reportedly helps make their products comfortable and more suited for the Indian environment.
Apart from this, XYXX is
changing
the narrative around men’s innerwear by promoting acceptance and comfort rather than the “macho man” image.
Also, established brands have achieved their product-market fit and often continue to meet the existing demands.
Startups however have the chance to expand into untapped audience needs and mold their products. For example, personal care appliances is a growing market in India and hair-care appliances are leading the segment.
While bigger brands such as Dyson, Braun are dominating the personal care appliances market, they are focused on the hair-styling and shaving segment.
Ahmedabad-based
Protouch
is disrupting the same sector but has built products not only for hair care but also focuses on skin care, oral care and lip care. With its range of personal care appliances, Protouch is solving the problem of expensive and time consuming salon treatments by bringing the appliances home.
So, where does your interest lie?
‍
By
Team LVX
Startups
investments
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blogs/where-patience-meets-prosperity
TITLE: Where patience meets prosperity

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June 23, 2025
June 23, 2025
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5
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Where patience meets prosperity
By
Team LVX
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Investing in sustainable technologies and green solutions has never been  more important. While investors are increasingly becoming aware of the need for impact investments, there is still a big gap to be addressed.
India has been working relentlessly towards achieving the 2030 sustainable development goals (SDGs) however, data from Impact Investment Council (IIC)
reveals
that the country needs to spend approximately $170 billion annually to support the SDGs by 2030.
Source: The United Nations
This presents a huge growth-stage investment opportunity for investors and especially family offices who tend to be patient with their capital and prefer theme-based investment.
Family offices have been increasingly betting on the private sector and sustainable technologies have been on the radar. In fact, in a recent
survey
of 166 institutional family offices across the globe by Goldman Sachs, a whopping 39% of the respondents are moderately to extremely focused on sustainable strategies. Among them, almost 48% are investing directly in companies that have a social or environmental impact.
In India, one of the leading family offices betting on a sustainable future is Raintree Family Office. Raintree Family Office manages two different capital pools: a proprietary for-profit pool and a separate not-for-profit pool for social investments, including ESG conscious alternative assets, impact investments, and public market equities.
Speaking at LVX’s virtual event on impact investments,
Leena Dandekar, Founder of Raintree Family Office and Raintree Foundation,
revealed that Raintree’s journey in impact investing began with the intent to do good. To protect the climate and make the world a better place for the future generations.
After a thorough research on the Indian ESG market,
Raintree invests an average ticket size of $1 to $5 million into small and medium industries working in this space.
Today, 30% of its entire investable portfolio is in impact investing, Leena said, adding that they plan on increasing it to 50-60% in the next decade.
For Raintree, the focus was not on finding the next Unicorn, but finding the solid business model where the product or the service has a clear intention of solving the problem.
In 2022, a total of 377 Indian impact enterprises raised $5.8 billion equity investments across 411 transactions. The IIC data also revealed that while there has been a 35% increase in seed-stage transactions in 2022, funding in the late stages in terms of both value and number of investments has declined sharply since 2021.
Impact investment is often confused with philanthropy. However, that is a myth. Like any other investors, impact investors too bet on promising startups and scalable business models. Impact investing includes both of the best worlds where it enables investors to earn returns in two forms – financial and impact.
For those investors looking to build a better world and something beyond just the capital gains, impact investment might just be the one for you.
After all, what better than giving back to the world we live in.
(
Featured image: Unsplash
)
‍
By
Team LVX
Family Offices
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/indias-petcare-industry-is-a-market-to-chew-on
TITLE: India’s petcare industry is a market to chew on

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June 23, 2025
June 23, 2025
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India’s petcare industry is a market to chew on
By
Team LVX
Copied to Clipboard!
Seven-year-old Tim Templeton’s new baby brother secretly works at Baby Corp – a large corporation in heaven whose main goal is to ensure that babies are the most loved creatures on earth – in Academy Award-nominated animation film
The Boss Baby.
“We babies are having a crisis. Babies aren’t getting as much love as we used to. Behold, our mortal enemy! Puppies!” the Boss Baby says in a moment of frustration.
The drama and humor aside, he is not entirely wrong.
Around the world, couples are happily choosing to parent dogs, cats, and other pets – to an extent that prompted Pope Francis to publicly call “having dogs and cats that take the place of (human) children” a form of selfishness.
And therein lies a
vast market for the global petcare industry, valued at $235.32 Bn
.
Pet parents are shelling out
Today, one simply doesn’t own a pet. You parent them with all the love, care, and adulation that goes in looking after a child. And more and more Indians are signing up for it.
Pet population in the country has grown from 18 million in 2016 to 24 million in 2019 to 32 million in 2022, as per
media reports.
It is no wonder then that India is one of the fastest-growing petcare markets in the world, valued at Rs 74,000 Cr in 2022, and expected to touch Rs 210,000 Cr by 2032.
Pet parents are sparing no expense in caring for their pet with grooming, spa treatment, swimming sessions, and gourmet food becoming a common expense. In fact, many in non-metro cities are willing to move cities if that means access to better lifestyle and facilities for their pet.
But they spend the most on food, making it the fastest growing segment within the petcare industry.
Between young startups and corporations like Mars Petcare, Himalaya Wellness Company, and Nestle India (which acquired Purina Petcare India last year) vying for attention, the pet food segment has evolved with more options in organic, superfood, and nutrition-focused treats rather than just having something to feed the dog.
A notable player in this segment is Dogsee Chew, a Bengaluru-based brand offering natural, gluten-free, and grain-free treats as a healthy alternative to most of the existing treats in the market which are made of rawhide, containing strong chemicals and preservatives.
Interestingly, their focus on just dog food and treats appears to have worked fittingly well for a market like India where 85 percent of household pets are dogs. In the last eight years of operation, Dogsee Chew took their products to 30 countries through an omnichannel strategy, including 5000 retail stores, major marketplaces, and its own website.
Others like Sploot operate on a subscription-based model to offer dog food as well as grooming and walking services. The rise of brands like Heads Up For Tails (which clocked Rs 125 Cr in revenue in FY22) and Drools ( Rs 35.78 Cr revenue in FY22) reflect a broader opportunity for high growth and returns for investors – thanks to rising income levels and dog adoption trends in urban India.
As parents stand ready to pamper their pet at the drop of puppy-eye look, it is time investors enter the ever-expanding petcare universe.
‍
By
Team LVX
investments
Startup Funding
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blogs/your-package-has-arrived
TITLE: Your package has arrived!

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June 23, 2025
June 23, 2025
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3
5
min Read
Your package has arrived!
By
Team LVX
Copied to Clipboard!
Remember the smile, the Amul girl brought on our faces while opening a new block of butter? Or the reassuring sense of safety when pouring milk from a secure tetra pack? Packaging doesn’t just showcase a product but also reflects care and quality. It shows the brand’s commitment to preserving products and ensuring they reach us intact.
Factors such as
increasing
demand for e-commerce services, expansion of retail services, demand for personalised packaging, increasing disposable income, changing lifestyles and customer preferences are driving growth in the segment, making it the fifth
largest
sector in India.
Industries operating in food processing, personal care, pharmaceuticals, industrial segment, among others, are major users of packaging materials.
This growing industry presents a significant potential for aspiring entrepreneurs and investors to venture into this domain.
One of the leading players in the B2B packaging industry in India is
DCGpac
(DCG Tech Limited), a B2B packaging e-commerce platform that sells packaging material online. Its products include boxes, courier bags, food packaging, stationary among others. Almost 40% of their business comes from sustainable packaging materials.
The products are available through both online and offline channels. The company claims to have over 50,000 customers and counts prominent brands such as
Amazon, DTDC, Ecom Express, Zomato, 1MG, Puma, Forever 21
as its clients.
DCG offers ready-made packaging products as well as customised products to its clients. It also offers materials for personal branding and promotional purposes.
Much like DCG, other prominent players include
PackMan, Moglix, Prodo
among others who are also enabling businesses to access packaging materials online.
Increased focus on sustainable packaging
In India, the packaging consumption has
increased
by almost 200% in the last decade, from 4.3 kilograms per person per annum (pppa) in 2010 to 8.6 kilograms pppa in 2020.
Unfortunately, this growth is directly proportional to increasing plastic wastage in India. According to media reports, 59% of the total plastic
usage
of the country goes into the packaging sector.
Therefore, it is important for the packaging industry to innovate and adapt sustainable products or build a circular economy for the industry to avoid plastic waste.
In India,  New Delhi-based
Ecoware
is working towards solving this challenge through its eco-friendly food packaging products. It uses common crop waste and transforms it into sustainable alternatives to single-use plastics.
With almost all products needing to be packaged, the demand for B2B packaging services is expected to continue growing.
By
Team LVX
Startups
investments
investments
B2B
B2B
B2B
B2B
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URL: https://lvxventures.com/blogs/a-market-for-that-which-is-instagrammable
TITLE: A market for that which is Instagrammable

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June 23, 2025
June 23, 2025
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4
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A market for that which is Instagrammable
By
Team LVX
Copied to Clipboard!
All over the world, India is known for its vibrant diversity. Today, the same could be said of the country’s D2C market as well – an ecosystem in its own right that is showing no signs of slowing down.
India has the world’s third-highest online shopping population
and D2C (or digital-first) players are delivering on the market promise by leveraging the strong internet infrastructure to directly reach customers, without traditional intermediaries.
Valued at $12 Bn in FY22, India’s D2C market is expected to reach $ 60 Bn by FY27, according to India D2C Report by Confederation of Indian Industries, Shiprocket, and Praxis Global Alliance.
A for Aesthetics
Behind the lofty market numbers are the young generation of millennials and GenZ and
the undeniable influence of social media platforms like Instagram in their lives.
The relationship between social media and the D2C economy goes beyond just advertising and has evolved into creating products for the gram. This explains the rise of digital-native brands that focus not only on the quality of their products but also on the aesthetic appeal to grab attention online.
To be precise, there is a market for that which is Instagram-worthy.
Out of some 800 D2C brands in India, a handful of startups – such as home and lifestyle brand
Chumbak,
Deepika Padukone-backed luggage brand
Mokobara,
and personal care appliances brand
Protouch,
among others – have found their way to the hearts and wallets of India’s GenZ and millennial population.
In fact, Bengaluru-based startups like
White.Inc
are placing the bet on India’s young consumers by building a family of “crave-worthy brands for a new generation” with complete infrastructure, spanning supply chain, marketing, and sales, to rapidly develop and scale modern consumer brands.
These brands have mastered the art of visual storytelling, presenting their products in a way that resonates with the aspirations and lifestyles of the audience, unlike the traditional companies that are focused mainly on product utility.
This is also why many artists and creative illustrators like Alicia Souza (who has designed reusable water bottles for Unbottle, a White.Inc brand), Pranita Kocharekar, and Nori Norbu, are capitalizing on the market either by setting up their own online shops or partnering with established D2C brands to design their products – ranging from fashion and tech accessories to stationery.
Understandably, a lot of focus and attention is placed on product packaging as well. This includes brands like
Baker’s Dozen, Nova Nova, and Theobroma
that are leaving no stones unturned in enticing their consumers with creative packaging that might just end up getting uploaded on Instagram.
In short, D2C brands are capitalizing on the prospect of social media aspirations influencing life influencing the D2C economy at large – and it might do well for investors to have D2C on their portfolio.
Despite a funding slowdown in the last couple of years, this market saw a rise in investment, raising a total of $796.8 million in FY22, up from $363.3 million in FY21. Safe to say that in the D2C land, investor conviction is visibly alive and kicking.
‍
By
Team LVX
Startups
Social Media
Social Media
Social Media
Social Media
Social Media
D2C
D2C
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blogs/where-healthcare-and-wealthcare-meet
TITLE: Where healthcare and wealthcare meet!

Angel investing in India just changed: what founders and investors must know.
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‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
June 23, 2025
June 23, 2025
·
4
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min Read
Where healthcare and wealthcare meet!
By
Team LVX
Copied to Clipboard!
In August 2022, ZCL Chemicals Limited (Zandu) scion Nihar Parikh launched his family offices, 4point0 Health Ventures, to identify and support health-tech startups building ground-breaking innovations.
The family office had reportedly planned to invest $1-$2 million dollars in Seed to Series B funding rounds. It is looking to deploy $75 million into the healthcare sector.
In India, healthtech segment saw an influx of investments and growth during the COVID-19 period, however the funding plummeted 55% year-on-year to $1.4 billion in 2022, according to Tracxn data. The dip in the funding was mainly due to 75% decline in late-stage investments and 52% decline in seed investments.
For family office investors who are inclined towards theme-based investments,
healthcare offers a huge opportunity
. In a global
survey
of family offices by Goldman Sachs, 34% of the respondents revealed that their portfolio is overweight in healthcare.
Meanwhile in the US, digital health
continued
to gain momentum as the sector raised $3.4 billion across 132 deals in the first quarter of 2023 as opposed to $2.7 billion in Q42022.
Silicon Valley-based early-stage fund,
Pioneer Fund
, has been enabling access to US private markets for Indian investors. Pioneer leverages its strong network of over 300 Y-Combinator alumni and venture partners who invest in early stage startups in the US.
Since 2019, several Indian LPs have contributed to Pioneer Fund I and II through
trica capital
. Pioneer Fund is now raising funds for its raising Pioneer Fund III along with a dedicated Bio + Health sector-focused fund which will support businesses across biotechnology, healthcare, and life sciences.
Its portfolio includes names such as Orange Health, Curebase,
Axle Health, Evry Health, Infiuss Health, Forcyte Biotechnologies, and Engage Bio
among others.
Pioneer is targeting to reach $10 million for the health-focused fund and is looking to invest approximately $50,000 to $250,000 per initial company investment.
Biotechnology continues to be a preferred segment for healthcare-focused investors. Globally, biotech companies raised over $34 billion in 2021 which is more than double from $16 billion in 2020, according to
Mckinsey
.
Unfortunately, it took a global pandemic for the world to realize the huge existing gaps in the way we understand healthcare. It took us almost three years of tireless work by thousands of healthcare workers and tech innovators to bring the pandemic under control. Even then, we lost more than 6 million lives to it.
The healthcare segment demands attention, innovation and investments to be more robust and prepared for future health crises.
‍
By
Team LVX
Healthcare
Healthcare
Healthcare
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blogs/be-ready-when-everybody-is-sitting-on-the-sidelines-jai-rupani
TITLE: Be ready when everybody is sitting on the sidelines: Jai Rupani

Angel investing in India just changed: what founders and investors must know.
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‍
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. Please help us spread awareness and prevent others from falling victim to this scam.
June 23, 2025
June 23, 2025
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Be ready when everybody is sitting on the sidelines: Jai Rupani
By
Team LVX
Copied to Clipboard!
Jai Rupani heads the Dinesh Hinduja Family Office (DHFO) where he plays a crucial role in overseeing investments across a wide range of asset classes, including real estate, equities, bonds, structured products, private equity, and venture capital. Previously, Mr Rupani has led real estate development efforts at Gokaldas.
He was also a key member of the investment team at True North (formerly India Value Fund), a private equity fund with $3 Bn Assets Under Management (AUM).
In the past, Mr. Rupani worked as an investment banker at the Royal Bank of Canada Capital Markets in San Francisco, managing IPOs, private placements, and M&A deals in the technology sector.
More recently, he started Aikya Connect, a non-commercial single-family office investment network in India.
Mr Rupani holds BBA from the University of Michigan and MBA from the University of Texas at Austin in the US.
‍
At LetsIgnite 2023, India’s largest conclave for startup investors, Mr. Rupani was part of a panel discussion on the young titans of family offices in India. Here’s an excerpt from a panel discussion.
You spent your entire career on private equity with True North in India and outside the country as well. Your family promoter group at Gokuldas Exports had a liquidity event. When you started managing your family’s wealth more formally, what was the lens that you bought from private equity?
‍
The journey for me has been investment banking, private equity, and real estate. I went from doing early-stage stuff in the Valley 25 years ago to doing private equity in India. The reality was when you’ve bounced around a lot, you get to learn from each piece.
When you work with an institutional manager like TrueNorth, there’s a great deal of ferocity at which they operate to get one deal. You look at about 1000 transactions a year, dive deeper into 80 or so, and finally, you do one.
Now when we had our liquidity event, you’re sitting on your money and realise that I’m now going to be competing with such firms. They’ve got 30 people and $3 Bn in AUM. So what’s my right to win and can I have a team of that scale?
I tell everybody who’s had a liquidity event to first take a holiday, realise that you’ve just got multi-generational wealth, and come back after a couple of weeks. Now sit down on the drawing board, do not put money anywhere for the next 90 days, no matter who knocks on the door.
For the next 90 days, focus on strategy and needs and wants of the family.
First, we mapped out some funds.
Now I have the benefit of living through some crazy cycles, including the dot com bubble, the Global Financial Crisis in 2008, and the recent downturns. Sometimes, it is better to clamp back because things will get much crazier than you ever imagined.
But the time is now. Be ready when everybody is sitting on the sidelines. If you have family office capital, then this is the time to actually have a lot of conversations. The deals may happen three to six months down the line but be open. And we are at that point in the journey and there’s a lot of learning and unlearning in the process.
(From L to R) Syna Dehnugara, Head – Family Office Practice, trica capital; Ankit Kedia, Founder and Lead Investor, Capital-A; Adrija Agarwal, Partner, Sattva ventures; Rishabh Mariwala, Managing Partner, Sharrp Ventures; and Jai Rupani, Head – Dinesh Hinduja Family Office
You’ve invested across 20 odd funds as an LP. What would you like to see General Partners (GPs) in India do differently?
‍
Engagement. Honestly, I’ve seen it happen from my first fund more than a decade ago to today. Earlier, it used to be a complete blackbox. A person would show up, take your money and there would be nothing, save for an annual email. They would come back after two years for fund two and so on.
It has changed dramatically in the last three years which is great to see. I think more engagement with this community of family offices is important because there’s lots to give and lots to synergise with.
By
Team LVX
Family Offices
Startups
Private Market Investment
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Company
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@2025 - All Rights Reserved
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Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blogs/vcs-on-raising-from-indian-lps
TITLE: VCs on raising from Indian LPs

Angel investing in India just changed: what founders and investors must know.
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‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
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June 20, 2025
June 20, 2025
·
4
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min Read
VCs on raising from Indian LPs
By
Team LVX
Copied to Clipboard!
What does a VC fundraising strategy look like? Hear from fund founders and managers as they take us through the journey of pooling capital from family offices, pension and endowment funds, institutional investors, and other LPs.
All capital allocators as Limited Partners (LPs) think differently, according to
Bala Srinivasa, Managing Director, Arkam Ventures,
which is now closing their second fund of $ 180 million. Bala was speaking at a panel discussion moderated by
Pranav Mahajani, President, trica,
on fundraising strategies by VCs at LetsIgnite 2023, India’s largest conclave for startup investors.
He said that the way VC firms are constructed have evolved in India. If around 2006 to 2014, there were only a handful of VC firms who went out with a one-size-fits-all approach by chasing the best founders across stages and segments, VCs today take a more thesis-focused approach – based on which LPs take their bet.
So what does a fundraising experience for VCs look like?
Rajeev Kalambi
is a
General Partner at Cactus Venture Partners
and despite having managed to raise over $70 million easily, he said that most institutional investors will find a reason to decline or wait because they’re not incentivized to take calls. They’re incentivized to become gatekeepers.
“Typically, they will not come in very easily for first-time funds. They build relationships with you to understand the investment thesis and how you’re going about it. Some might bite but most of them will typically wait for your second fund,” he explained. Family offices tend to be slightly more of a risk taker because the decision-making process is faster although the ticket size may not be very large.
When it comes to the second fund, Bala shared that the institutional investors seek proof that the fund thesis works, the fund’s approach in terms of diligence and pace of investment, and how the fund ensures good governance among its portfolio startups.
“There is a lot of focus from institutions on how funds really Institute governance with your startups. How are you going to make sure the company you invested $10 million in is not going belly up?” he said.
Having raised six funds so far,
Chiratae Venture’s Managing Director Ranjith Menon
shared that the kind of questions LPs ask and their diligence becomes slightly different as one grows multiple funds.
While fund one is really about the team, the storytelling, and the opportunity because you really don’t have anything else, track record is critical as you go into second, third, and fourth funds.
The consistency in identifying winners matters. One can always get one company doing really, really well and get lucky at that but if you have five funds, show you’ve figured out a way or a process of identifying five companies that are doing really well across funds.
“At the end of the day, this business is really about identifying those winners. If you have 100 deals that have happened and you did all the 99 but missed the Flipkart, it really becomes extremely difficult,” Ranjith added.
At this stage, LPs are also concerned about how you are institutionalizing the whole fund.
Whose funding winter?
The ecosystem witnessed the classic trope of best and worst of times, the epoch of belief and epoch of incredulity in the pandemic years till the funding winter set in.
It is also important to understand who is really facing the wrath of the funding winter because good founders are getting funded, despite a slightly longer response time from VC.
Funding has reduced by 70 percent compared to the highs of 2021. However, we’re not significantly off from average prior to 2021 in terms of the total quantum of investment and the number of transactions.
According to Ranjith, seed to series A stage investments continue to see activity while there’s a significant drop in number deals in series B, Series C and beyond.
He attributes the slump to uncertainty around ‘right’ valuation and fatigue from significant investment in the 18 months or so of euphoric funding.
In fact, Raja Ganapathy, Founding Partner, Spring Capital, believes those who have invested a bulk of money between 2020 and 2022 are going to lose the money.
“I think LPs have to be a lot pushier with fund managers because they’re gonna lose that money. That’s the truth. Unfortunately, people forget that the VC business only plays out after seven years and eight years. It doesn’t play out immediately,” he added.
Investors must stay disciplined and view cycles as part of their life. It doesn’t mean they stop investing. Having the discipline to run through these cycles is finally what makes an investor great over a longer period of time.
‍
By
Team LVX
Startups
Limited Partners (LPs)
Limited Partners (LPs)
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·
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·
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·
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How to start your own syndicate on LetsVenture
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·
4
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min read
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·
4
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·
4
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Tweets by letsventurein
Startups
Limited Partners (LPs)
Limited Partners (LPs)
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
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@2025 - All Rights Reserved
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Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blogs/rishabh-mariwala-on-sharrp-ventures-road-to-become-the-best-consumer-investor-in-the-country
TITLE: Rishabh Mariwala on Sharrp Ventures’ road to become the best consumer investor in the country

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Rishabh Mariwala on Sharrp Ventures’ road to become the best consumer investor in the country
By
Team LVX
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Rishabh Mariwala is a second-generation family business entrepreneur at Marico – a leading consumer products company – and the managing partner at Sharrp Ventures.
With a passion for innovative product formulations and deep consumer insight, he founded the luxury consumer brand Soap Opera in 2010 and went on to introduce a range of luxury skincare product PureSense in 2016. While working on PureSense, Rishabh founded Sharrp Ventures, the Mariwala Family Office.
In 2021, Mr. Mariwala was recognised as ET 40 under Forty. He is a graduate from Zarb School of Business, Hofstra University, New York, USA
.
At LetsIgnite 2023, India’s largest conclave for startup investors, Mr Mariwala was part of a panel discussion on the young titans of family offices in India. Here’s an excerpt from a panel discussion.
When you are doing private market investments, you have chosen to do more in the consumer space which is also where all of your generational business learning lies. Your promoter business at Marico is a consumer, FMCG, and retail business and even in the private markets allocation, you have decided to double down on that. Can you give us a sense of why you chose to go that direction and insights into setting up Sharrp Ventures?
‍
They say that when you see one family office, you see one family office. All the journeys of family offices are different.
For me, it started in 2014 when I was beginning to understand what venture capital (VC) is because my father invested in Blume Ventures. I got super excited by that and I had my own business, completely bootstrapped, that I was running. While I was doing it, the dividend payout ratio in Marico increased.
All of a sudden, we had liquidity.
I asked my father if I can play with the money and invest in venture capital. He questioned why I would do that because Marico’s returns were great, earning 20 to 21 percent IRR in the last two decades. I just wanted to try it out and convinced him.
I loved meeting entrepreneurs, loved the excitement, and the journey. I know how hard it is and have a lot of respect for them. So when we started investing through funds, the objective was not diversification. It was just because it was stimulating to me.
Through those funds, I learnt a lot. We went from being stage and sector agnostic and doing everything to focusing on what we understand. We understand the consumer market, can add value to entrepreneurs in the space, and learn from them as well.
At Marico, we have quarter on quarter pressure since it’s a large, listed player. While you can’t burn money at Marico, there’s greater flexibility to burn in startups and learn a lot about the journey in terms of agility and the difference between larger and smaller companies in the consumer market. I think it provides a good balance of what you hope to achieve.
As far as funding startups is concerned, we have seen a little bit of a freeze. Lots of VCs sitting on billions of dollars of dry powder and not really putting in capital into startups today as aggressively as they were, not just in 2021 but even in the cycle prior to that, which begs the question: What is the role that family offices or large capital allocators can play in this market?
As a team, we are fully organised today.
First of all, our aspiration is to be the best consumer investor in the country. I believe we can build towards that and give back to the ecosystem more and more as we scale. That’s what brings respect. It’s a virtuous cycle where you get the right entrepreneurs to come to you as well. We also organise events like the Sharrp Summit where we bring together 250 entrepreneurs in Mumbai
.Secondly, as a family office, as an investor class, is one to reckon with. I do believe that we have long-termism. While VC funds have a shelf life of five to eight years, the holding powers that family offices have is phenomenal. At the same time, it also opens doors of networks and opportunities to startups because our parent company can help startups with offline market, go-to-market (GTM) strategies, distribution, among other things. One can take from the parent company and give value back to the entrepreneurs. That’s our edge.
What would you like to see GPs in India do differently?
‍
Communication is key. One thing I’d like to say that might be slightly controversial but important is, don’t flog a dead horse. When the deal is on the table and it’s not working out, it’s okay. Let it go and don’t try to pitch and upsell it. It’s critical to call a spade a spade.Do not jump on borrowed conviction. Just because other funds are doing it does not mean there’s depth to it. Keeping a watchout is critical because sometimes, GPs are unnecessarily upselling.
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URL: https://lvxventures.com/blogs/diversification-a-key-aspect-of-investing-in-private-markets-adrija-agarwal
TITLE: Diversification a key aspect of investing in private markets: Adrija Agarwal

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Diversification a key aspect of investing in private markets: Adrija Agarwal
By
Team Trica
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Adrija Agarwal is a Partner at Sattva Ventures and represents the second generation of the Sattva Group. In the past five years, Adrija played a pivotal role in creating and managing its family office Sattva Ventures and actively engages in both public and private markets.
Ms Agarwal’s leadership has driven the group to make discerning investments, including the acquisition of Simpliwork and also helms the group’s hospitality sector.
She holds a bachelor’s in bioengineering from Cornell University, a master’s in management from London Business School, and an MBA from Kellogg Business School.
At LetsIgnite 2023, India’s largest conclave for startup investors, Ms Agarwal was part of a panel discussion on the young titans of family offices in India. Here’s an excerpt from a panel discussion.
This session today really is to try and understand how and why they are allocating capital to private markets. Adrija, your approach is, if I may and you can please add to this, to actually diversify and get into newer asset classes that you were not traditionally deploying investments into, right?
We’ve not had a liquidity event but we look at our family office as a business in general. There’s an opportunity cost to capital that comes that has to be deployed in a certain way to get an X amount of return. That alpha that is generated between the money that comes out from the operating business – which is what is invested – is what the business, or the profit and loss, should look like.
So in that aspect, we don’t look at asset classes that other family offices do. In terms of debt, we wouldn’t look at it because for us, that return is not enough to justify. But as you rightly mentioned, diversification has been a big aspect.
I think Indian entrepreneurial spirit and the kind of people that you get to meet in the process of investing, whether it’s through funds or directly into startups, has been phenomenal. Everyday is a good learning journey.
Over the last couple of years, we formalised a strategy. While the majority of it would be in the public market, about 25 to 30 percent would go into funds and directly into investments as we learn more about each sector.
That’s how we look at diversifying from a family office perspective into all asset classes, apart from real estate because the core business is into real estate.
What is the role that you believe that family offices or large capital allocators can play in this market for yourself from an investment point of view but also from the point of view of deepening the ecosystem.
Family offices offer a different perspective to the cap table. While VCs offer how to allocate the money and network access of one kind, I think family offices offer a network access or perspective of a different kind.
For example, many of the family offices have taken companies public and know how to run profit and loss more efficiently, scale up the business because they come from that entrepreneurial DNA. I think entrepreneurs have started realising that.
It is also always beneficial to offer something beyond capital. Capital is available in the market. If someone comes to me, my first question is, ‘how can I help them?’
With 35 companies that we have, there’s a synergy between the two and we can connect them. That is what will help the company grow. Of course, our investment will grow as a by-product of that but the scale the business will show, they may not have access to it.
I know you have teams now doing all of this.
I don’t think it’s possible without them and I’ve been fortunate to have a great team to help with this. They see synergy that even I wouldn’t see somestimes.
What would you like to see GPs in India do differently?
Let’s call the laggards the laggards and let’s call the winners winners and let’s treat them equally. If you’re raising capital for the winner, don’t go with the loser to the family office or to the LP. Let’s go with the winner as well so that it’s a level playing field for everybody.
‍
By
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Family Offices
Private Market Investment
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blogs/ankit-kedia-on-building-the-rs-200-cr-fund-capital-a
TITLE: Ankit Kedia on building the Rs 200 Cr fund Capital-A

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Ankit Kedia on building the Rs 200 Cr fund Capital-A
By
Team LVX
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Ankit Kedia is the founder and lead investor at Capital-A, a Rs 200 Cr venture capital fund that invests in early-stage startups.
He is also an angel investor and an entrepreneur, best known for his work at Manjushree Technopack, where he serves as the Managing Director. Mr Kedia, along with other members of the family, helped Manjushree reach a leadership position in the plastic packaging industry. Championing eco-friendly practices, Manjushree has acquired a manufacturing firm in sustainable paper cups and containers for food packaging.
He holds a bachelor’s degree in food marketing from Western Michigan University and completed a post-graduation degree from SP Jain Institute of Management and Research in Mumbai.
At LetsIgnite 2023, India’s largest conclave for startup investors, Mr Kedia was part of a panel discussion on the young titans of family offices in India. Here’s an excerpt from a panel discussion.
Ankit, when you had a liquidity event in your promoter family, you all decided to start deploying capital more actively across various asset classes. How did you approach startup investments at the time and how has it gotten formalised in the last few years?
Just for context, my family and I ran a company called Manjushree Technopack Ltd, which was India’s prominent supplier for packaging anything in rigid plastics to almost every consumer brand in the country. In 2014, we had our first private equity infusion with a homegrown private equity fund called Kedaara Capital.
They got a significant minority and bought 40 percent into the company. Then, in 2020, we got a complete exit when US-based PE firm Advent bought us out. By then, we had five years of learnings of setting up the family office and we decided to completely formalise it with a professional CEO and make a very watertight Investment Policy Statement (IPS).
It took some time for us to mature and not to handle day-to-day investments. You get tempted because you keep reading things online and newspapers and everything and you want to get inside the operating nature of investments. That’s when we decided that public investments will be handled by the family office and that there’s a lot of unlearning to be done when it comes to private markets.
We decided not to infuse the private investment asset class with the family office and started Capital-A which is a Rs 250 Cr fund. The culture of investment in public markets is substantially different from private markets. That was the transition and I think so far, so good.
What is the role that family offices as large capital allocators can play in this market?
‍
For us, one thing was very clear. Because we’ve had a liquidity event, the primary objective of the family office was wealth conservation versus wealth creation. I was fortunate to be a second-generation entrepreneur but my father started 43 years ago and all his hard work created that liquidity event.
Wealth has been created. The effect of compounding can come in with just consistent focus on your target IRR and not taking too many adventurous, tactical calls on your investment.
As far as the ecosystem is concerned, we focus on our manufacturing DNA. We just wanted to stay in manufacturing, continue to open factories, and continue to create jobs. I wasn’t really overthinking too much on the ecosystem creation bit.
‍
What would you like to see GPs in India do differently? How would you like to see the capital differently deployed?
‍
Usually, the conversations around giving co-investment opportunities and the contribution we bring to the table is used by a lot of VC funds as bait. It happens before your drawdown and the day the drawdown happens, it is a forgotten story.
By
Team LVX
Startups
Private Market Investment
Family Offices
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blogs/hope-is-not-a-strategy-businesses-need-to-make-tough-decisions-and-move-on
TITLE: Hope is not a strategy, businesses need to make tough decisions and move on

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June 20, 2025
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Hope is not a strategy, businesses need to make tough decisions and move on
By
Team LVX
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The decline in startup funding in 2023 to a five-year low figure of $7 Bn as compared to $25 Bn in 2022 (Source: Tracxn) has been the cause of frantic calibration in the startup ecosystem. We spoke to
Rajeev Kalambi, General Partner, Cactus Venture Partners,
to catch the pulse of the startup ecosystem in India and what to expect in 2024.
Below are excerpts from the exclusive interview.
‍
Will the funding winter thaw in the New Year? What are the market sentiments?
‍
Rajeev Kalambi:
The 2021 euphoria and subsequent downturn have affected a lot of investments that were done at high valuations.
Lots of funds will have to take down rounds.
Many founders who need capital for the business but have some cash runway are deferring their fundraises.
I think that is what we’ve seen play out in all of 2023 and I suspect that it’s not going to be like a V-shaped or U-shaped recovery during 2024.
It’s not going to be a quick bounce if that’s what people are expecting.
I suspect it will be a gradual build-up. This skepticism that has crept in will continue for at least the first half of the year, if not for the first nine months.
What investors are probably thinking is: “How can we find new companies and new business models where founders are focusing more on the unit economics rather than on blitz scaling with no regard for profitability? There has been some semblance of common sense that has crept in. It doesn’t make sense to give 20X/ 25X or whatever multiples that businesses have received in the past. It just doesn’t make sense any longer.
To cut a long story short, I think that the number of investments will build up a little bit more during 2024, but it will not be a quick recovery.
Valuation of multiple contractions is one of the key outcomes.
The challenge is that most companies and investors do not want to take a down round. So they will try and kick the can down the road as far as they can (in terms of fundraising) in the hope that the markets and valuations revive.
But I don’t see valuations moving up significantly from a revival perspective. So they will keep pushing until it becomes difficult and they have no option but to go in for a fundraise at which time they will take the down rounds.
Hope is not a strategy. Quite often businesses need to make tough decisions and move on.
So, to answer the question: What’s going to happen in 2024? We are likely to see a lot of down rounds.
What is the difference in the quality of startups getting funded today versus startups that were funded in 2022 and 2021?Rajeev Kalambi:
Our strategy has always been to look for relatively seasoned founders. I don’t know what the market will expect and what other funds have as a strategy, but we seek founders who have a strong track record in whatever they have done.
Professional founders would have built a strong repository of learnings from what they did in their previous job and they’re now using that knowledge to build a new business model, ideally in the same sector. For example, it doesn’t make sense if someone has been in logistics and decides to start something in healthcare.
To answer the question, how is that compared to what used to happen?
There was a period a couple of years ago when we saw several funds backing entrepreneurs fresh out of IITs/ IIMs etc. I suspect that will not happen too much going forward.
Investors will want to back founders who have at least eight to 10 years of work experience. I suspect that might be a big change. And that automatically implies that the number of deals will reduce as a result.
What are the hot sectors?
Read the full interview in our new report: ‘The Great Metamorphosis: Private Market Investing Outlook, Insights & Projections, 2023-24’.
Download the Report Now
‍
By
Team LVX
Private Market Investment
Startups
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URL: https://lvxventures.com/blogs/not-fair-to-write-off-2024
TITLE: Not fair to write off 2024

Angel investing in India just changed: what founders and investors must know.
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June 20, 2025
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Not fair to write off 2024
By
Team LVX
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As startup founders and investors settle in a realistic market condition, all stakeholders in the ecosystem seem to be waiting in the wings to understand what the future holds. We spoke to Siddarth Pai, Founding Partner, 3One4 Capital, to catch the pulse of the startup ecosystem in India and what to expect in 2024.
Below are excerpts from the exclusive interview.
Will the funding winter thaw in the New Year? What are the market sentiments?
Siddarth Pai:
If you look back, 2019 was one of those peak years when things were going well. In 2020, the market crashed in the first half of the year because of Covid. In the second half of the year, the market pumped up. In 2021, the market was soaring and breaking all records. But by 2022, everything came crashing down.
The bottom happened earlier this year. We’re past the bottom as of now.
I believe the 2023 numbers are slightly better than the 2022 numbers. One thing to understand is that the number of deals announced in early 2022 was cracked in 2021. Normally, there’s a one-quarter difference in terms of deal announcements as well.
By May or June of 2024, right after the general election result gets announced, we’ll end up seeing a lot more funding action. After the recent state elections, there’s a lot more confidence in the continuity of government and its policies.
Even though market sentiments are high and people are looking at India far more favourably, I think this is a global issue where people say, let’s pause making really large allocations and bets as of now.
People are no longer just looking at the top-line metrics and turning the page. They are examining their entire expenses and cutting costs, figuring out how to optimize and prepare themselves for maintenance of a high-interest rate regime at least for the next three to four years. So they are no longer wondering: ‘It was so easy to raise in 2016 and 2017. Why is this tough now?’ That kind of conversation isn’t happening.
‍
All the companies who thought they would go back to the 2021 kind of heyday have more or less died at this point.
Or they’ve had to lay off staff, or they’ve cut down on business and are looking to rebuild.
In 2024, we’re going to start seeing IPOs slowly pick up. I think everyone has their sight on the Swiggy IPO right now. That will be the IPO that kickstarts the entire IPO cycle. I foresee at least six to seven new unicorns ending up hitting the market.
The year 2024 will end up being one where we start seeing the numbers exceed what we’ve seen over the last couple of years, except the Covid 2020-2021 period.
2025 is when we’ll start seeing the inflection point hitting. I don’t think it is fair to write off 2024, barring some major global dislocation or something.
‍
The sentiment is also that people have taken a pause right now. The dry powder is burning a hole in investors’ pockets, even though they’ve been tracking some of these companies for an extensive period. Most larger investors have a wish list of companies they are talking to.
‍
The positivity of the IPOs will only end up adding to the desire to deploy capital.
I think that’s the trend we are seeing. We’ve spoken to family offices and UHNIs, barring the ones who have exposure to pre-IPO companies who were supposed to IPO 18-20 months back but haven’t as of now. The sentiment is bullish and it is more bullish for companies that are anywhere between $100 million and $400 million stage.
Another important sentiment now is even investors and founders have realized that there’s no point going to market when you’re already one-and-a-half / two billion dollars and everything is fully baked.
Some companies are saying, ‘Look, even if I’m valued at anywhere between about $600 million to about $900 million, I will end up planning an IPO fairly quickly. Because now, one thing we’ve realized is the moment you go to the market so well baked, the multiples you end up getting in valuation become much harder to get by. Even the public market investors are very wary of companies who are coming in fully priced in. It will take two to three years for them to end up breaking out. So no one has that kind of patience.
We will start seeing a lot more activity in the primary markets as of now and the time to IPO has been crunched from nine-ten years to about six-seven years. These are billion-dollar IPOs but they’ll end up actually growing within the public market sphere and scaling up also. For example, MapmyIndia has shown that if you do execute as per plan, you can raise about $100-200 million from the public markets fairly easily. So, we’re seeing that entire kind of switch happen over here.
It is going to be better times ahead. Most of the pessimism has sort of played out as of now.
They may not be as frequent, but they will end up being very strong.
The top one or two companies in every sector will find it far easier to raise money in 2024 than they have in 2023 for that matter.
‍
What is the difference in the quality of startups getting funded today versus startups that were funded in 2022 and 2021?
‍
‍
Siddarth Pai:
Capital is no longer the most defensible moat. Earlier, if you were number three or four, there was a good chance you could end up raising a large amount of cash. Now everyone’s just chasing the one or two winners. The others have to spend a large amount of time to convince the market that they are worthwhile investing in.
That’s why I said you won’t see the kind of deal volumes like in the past but the good companies will end up raising money hand over fist. So there’s a consolidation phase that’s going on now.
Right now, one of the first things that is coming out is that the
respect for capital is at an all-time high.
‍
In 2020-2021, investors were under immense pressure to deploy. If you speak to investors off the record, they will say, “It may have been premature to invest in the company that I did.” That regret is absent as of now. They are a lot more choosy on that matter.
Simultaneously,
even founders who would come to investors saying, “Look you have 24 hours to sign (the term sheet) otherwise I’m going to go to the next person,” all that has gone. Now the conversation has moved from, “In the next two to three years, I’ll do this,” to “Here’s what I’ve done as of now.” Even the projections are far more realistic.
‍
What we are seeing is greater realism punctuating the market. It is contributing to far more sustainable businesses.
Growth is no longer the only thing they put on their pitch deck. They are talking about margin profile, expanding the margin, cost reduction, and how to become a more sustainable company.
‍
Founders, too, no longer want to remain private or hold onto private market investors for long periods. They also realise they prefer freedom and a larger and wider capital base, and say that the public market can end up offering that to us. We’re seeing that shift across the board.
‍
To round up the answer, the founders we are seeing now are far more mature and knowledgeable, and the level of experimentation and the time they need to achieve product-market fit to begin monetization and start developing a strong margin profile has sharply increased.
‍
What used to be Series C metrics two years ago are now what people expect at a Series A level. It’s no longer just about saying, “I’ll raise four rounds of funding, raise about $100 million and then start revenue projections.” They start showing revenue after the Seed or pre-Series A round also. Otherwise, incoming investors or larger investors won’t be cutting a cheque.
Even the quality of decks and ideas that come in are better. Most of these ideas do not require an almost limitless amount of capital. They require just an initial round of funding and can start scaling up.
‍
What are the hot sectors? And what do you look for in pitch decks?
‍
‍
By
Team LVX
Investors
Startups
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Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
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LVX start
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@2025 - All Rights Reserved
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Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/exits-are-more-real-and-predictable-than-ever-before
TITLE: Exits are more real and predictable than ever before

Angel investing in India just changed: what founders and investors must know.
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letsventurecredit.com
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letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
June 20, 2025
June 20, 2025
·
3
5
min Read
Exits are more real and predictable than ever before
By
Team LVX
Copied to Clipboard!
Founders have settled in the reality of building businesses. Sanjay Swamy, Managing Partner, Prime Venture Partners, believes all startups in the ecosystem today fit in four distinct categories and that there’s a promising path to liquidity in India.
Below are excerpts from the exclusive interview.
‍
Will the funding winter thaw in the New Year? What are the market sentiments?
‍
‍
Sanjay Swamy:
The worst period, in hindsight, was 2021 when there was too much money in the market.
More than a funding winter now, there was an extremely overheated funding summer in 2021. I’ve always believed good companies don’t die of starvation, but they do die of indigestion.
In 2021, we were causing a lot of indigestion for which we are paying the price now. And the recovery from that is a very long-term process.
The first two categories are where the strong companies are getting built. I think that is the majority of the ecosystem. The fourth category is probably large in numbers but seen in very early companies. The third category is the one that is the worst hit.
I’m not too bothered by what we’re seeing at a macro level.
In that sense, that was a highly needed and very important mindset shift that had to happen. Medicine is bitter. Sometimes, you need to throw these things out of the system.
What is the difference in the quality of startups getting funded today versus startups that were funded in 2022 and 2021?
Sanjay Swamy:
When founders say they want to start a company only when they raise funding, is the dumbest thing I’ve heard.
My point is that capital should not decide whether you’re going to build a company. Capital is an accelerator. I think we got to a point where the primary tool to build was capital and that has gone.
What are the hot sectors?
Sanjay Swamy:
We are always bullish on businesses where there are large profit pools and where digitization can create an opportunity for a company to capitalize on these profit pools in the early days of the market.
We don’t draw a stance on whether we won’t do this or that. We have continued to fund education/edtech businesses and fintech lending businesses. If anything, we are more convinced about opportunities in those sectors, especially with the emergence of generative AI. Gaming is another one that’s coming of age. Digital health, logistics, supply chain, and financing are some others.
‍
By
Team LVX
Private Market Investment
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@2025 - All Rights Reserved
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Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blogs/blogs-serious-business-in-secondary-market
TITLE: Blogs Serious business in secondary market

Angel investing in India just changed: what founders and investors must know.
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letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
June 20, 2025
June 20, 2025
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Blogs Serious business in secondary market
By
Team LVX
Copied to Clipboard!
The startup ecosystem is grappling with weak funding momentum and valuation clashes.
But that is just the primary market of startup funding and investment.
The secondary market, where investors trade existing shares in startups or funds, is lit.
Experts forecast 2024 as a record year, with secondary transactions touching $150 B. Last year, global secondary transactions reached $112B, the second highest figure after $132 B in 2021, according to Jefferies report on the global secondary market.
Investors are bullish and anticipate the market to remain strong with a steady flow of opportunities over the next two years. In January 2024, Lexington Partners raised $22.7 B, making it the highest-ever secondaries fund.
‍
Why Now
Secondaries is not a new market; it has always remained a promising exit option for investors to offload their shares in private markets that are largely illiquid.
It is worth noting that activity in the secondary market has not only remained steady throughout the last eight years but has surged in periods of extremes as well: the highs of 2021 as well as the current slowdown. Now experts expect deal volume this year to meet or even exceed 2021 levels.
What makes the secondary market important for private market stakeholders today?
Multiple factors converge:
Limited exit options through traditional routes such as M&A and IPO
Persisting demand for liquidity
Sizable dry powder among secondary investors and funds
A dwindling bid-ask spread
Demand for liquidity is especially loud and clear. In fact, it has become the main reason for LPs to sell in the secondary market, driving
44% of LP-led transactions in 2023,
according to financial advisory and asset management firm Lazard.
This marks a dramatic increase from only 10 percent of the transaction being motivated by
liquidity
in 2022. LPs were then initiating deals mainly due to
portfolio management (64 percent)
and
vehicle wind-down (17 percent).
Even in deals initiated by GPs, LPs have preferred to sell when given the option to liquidate or invest in a continuation fund.
The universe of the secondary market itself is growing fast with more products and platforms coming to the fore to fill in the information gaps in a market where most of the deals and activities are more difficult to track. Dealmaking here has also become a reference point for investors in the primary market when there was significant uncertainty around determining the value of startups right after the pandemic high saw inflated valuations in startups and tech companies.
Valuation concerns and the pricing gap at which buyers and sellers were willing to trade private equity assets had hampered deal closures till about a year ago, private equity practitioners told Pitchbook. However, investors are willing to adjust valuations as they become more confident and comfortable to trade.
Looks like all stars have aligned for the secondary market to flourish and domestic and global LPs are strategizing to make the most of this golden opportunity.
‍
By
Team LVX
Startups
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Tweets
Tweets by letsventurein
Startups
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/fintech-the-evergreen-sector-on-every-investors-mind
TITLE: Fintech: The evergreen sector on every investor’s mind

Angel investing in India just changed: what founders and investors must know.
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We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
June 20, 2025
June 20, 2025
·
4
5
min Read
Fintech: The evergreen sector on every investor’s mind
By
Team LVX
Copied to Clipboard!
Fintech’s first identity is the QR code – at least for the common Indian who finds it everyday in their local kirana store, on roadside carts stacked with socks and dreamcatchers on display, or even stuck on the chest of their idol in temples to make daily offerings or donations. In fact, the natural reflex now is to scan and pay, not to take out the wallet, pay with cash, and wait for the change.
People took this convenient and widespread mode of payment as a sign of India’s arrival in the modern, digital age – and rightly so. Today, more than 300 million people and 50 million merchants transfer money online instantly. Rapid adoption of paying through smartphones came especially during demonetisation in 2016 and the pandemic when social distancing was the word of caution.
Today, however, a wide variety of tech innovations empower the fintech landscape, including blockchain, Artificial Intelligence (AI), and Machine Learning (ML), among others. And payments is just one part of the larger fintech market. There is more to fintech than just sending and receiving money on our smartphones.
Other financial services like lending, wealth management, fintech SaaS, insurance, and neobanking too, are showing much promise with technology in the picture.
Digital lending on fast-track growth
Lending tech is garnering investor interest. It drove seven of the top 10 fintech deals in the last quarter of 2023. By the end of the decade, lending is expected to dominate 60 percent of the fintech market opportunity in India, according to an EY report on digital lending. It has beaten payments as the top-funded subsector within fintech with $2700M and $1270M in 2022, respectively.
In the last five years, digital lending recorded over $9B in investments and further innovation  in product and business models are expected to drive this segment to a book size of $515B by 2030. The overall lendingtech ecosystem itself is poised to become a trillion-dollar opportunity.
We’re like to get there through:
Tech-first approach
Robust partnerships, particularly in Small and Medium Enterprises (SME) financing and consumer lending segments.
For the SME audience, fintech is modernizing supply chain financing to facilitate more efficient cash flow and better working capital.
As far as consumer lending is concerned, startups are entering the race by
pursuing Non-Banking Financial Company (NBFC) licenses
– which allows them to mimic certain banking services like disbursing loans – or
acquiring other NBFCs to offer on-book credit through partnership models.
It is not surprising then that digital loan disbursement through NBFC has increased dramatically from just
six percent
in 2017 to
32 percent in 2022.
This is likely to continue trending upward as 75 percent of digital lenders are currently pursuing NBFC licenses, while the remaining 25 percent are considering the same.
Today, lending transactions have evolved from simple single layer execution between a borrower and lender to multi-layer execution involving fintech or embedded finance players, NBFCs, co-lending platforms, and co-lending partner banks, among others. Eventually, co-lending will emerge as a marketplace model that supports lending partners to mitigate their risk exposure.
Eventually, every company is likely to be a fintech company by nature. Even tech giants like Apple that rose to fame as the iPhone-maker has forayed into fintech space through its card and wallet apps. Closer home, consumer brands like Xiaomi and Ola have entered the digital lending market with MiCredit and Ola Pragati (in partnership with SBI) for loans, respectively.
A resilient market
Much of the fintech solutions are today built and innovated on top of Digital Public Infrastructure (DPI), a robust foundation that has brought more Indians into the formal economy.
At its peak, fintech investments saw a threefold jump in 2021, raising $4.6 B in the first three quarters. While the cheque size went down during the slowdown, the sector raised the highest amount of funding ($460M) and second highest in deal count (31) in Q1 2024.
Funding is rebounding at a swifter pace than the global market downturn with 30 percent surge in capital momentum, outperforming the global growth rate of 8% observed in H2 CY22.
With increasing demand for fluid finance solutions, a robust internet penetration, and innovative public and private synergy in tech, the Indian market for fintech is fast expanding beyond the metro to tier II cities and rural areas that do not shy away from online financial services.
The opportunity is as large as it gets with studies anticipating Indian fintech to register $1T in AUM and $200B in revenue by 2030.
‍
By
Team LVX
Digital lending
FinTech
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================================================================================
URL: https://lvxventures.com/blogs/the-sound-of-indias-entertainment-market
TITLE: The sound of India’s entertainment market

Angel investing in India just changed: what founders and investors must know.
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‍
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June 20, 2025
June 20, 2025
·
3
5
min Read
The sound of India’s entertainment market
By
Team LVX
Copied to Clipboard!
India consumed 17.4 EB of mobile internet data in 2023. That is 174 trillion GB or more than 17 million TB worth of content transmitted throughout the year as we scrolled through social media reels, binge-watched the latest shows, or perhaps played a couple rounds of World of Warcraft to unwind after a long week.
It is not surprising then to learn that Indians with phones spend around one fifth of their waking hours on apps, mainly social media, OTT platforms, and online gaming, as found in a study conducted by IIT Ahmedabad last year.
Behind the digital curtains, modern day businesses like Rusk Media are at play, creating gripping experiences with new media.
As far as personalized screens for youth entertainment is concerned, India skipped the ‘laptop revolution’ and the use of smartphones enabled personalized screens and entertainment, says Mayank Yadav, CEO and Director, Rusk Media. The country is now expected to have one billion active screens by 2030. More than 70% (740 million) of this will be small screens like smartphones and phablets.
India’s media and entertainment market touched $27.9B, which is 21% above pre-pandemic levels in 2019. It registered eight percent growth from the previous year, driven mainly by new media – comprising digital media and mobile gaming which led 52% of the total advertising revenues in 2023.
Blurring Boundaries
Even in new media, the boundaries are blurring with platforms like Netflix prioritizing interactive gaming by rolling out select gaming titles for free to subscribers as well as key hiring to boost gaming.
The numbers coupled with heavyweights like Mukesh Ambani’s Reliance making a slow and steady entry to the OTT market points to a lucrative market opportunity. The conglomerate is reinventing its business in India’s entertainment world. Through strategic partnerships, Reliance got Uday Shankar – media maverick who launched Hotstar in India – to bring JioCinema out of its shadows of its existence since 2016.
This week, the OTT platform introduced the cheapest pricing yet for premium content: A monthly subscription for Rs 29 (Re 1 per day) for individual plans and Rs 89 for family plans for 4K streaming quality.
This heated market presents a big opportunity for content studios and players in the value chain who are empowering OTT giants with rich and authentic content, especially as Indians seek relatable and quality regional entertainment.
To help these entertainment platforms serve the choicest content, Delhi-based Rusk Media takes a data-driven approach to figure the kind of shows and movies that work. It then teams up with relevant writers and directors and serves the content that hits just the right note with the audience.
Rusk creates shows for the likes of Amazon Prime Video, JioCinema, and Hotstar, among others, clocking 600 million to 700 million reach in distribution. Such direct sale of content to OTT partners makes up about 70% of its revenue.
Thanks to deepening internet penetration and avenues for innovative monetisation, Rusk Media and others like Mumbai-based Pocket Aces are tapping unique business models by leveraging existing platforms like YouTube.
They set up targeted and value-driven entertainment channels, build the brand for specific target audience (Young adults, food and cooking enthusiasts, gaming community) and engineer videos that get multi-millions in viewership and engagement. These brands also earn money from brand partnerships for product placement. They harness the creator approach at scale.
The popularity of social media publishing, online gaming, and OTT platforms will continue to make entertainment a thriving market. However, audience preference is constantly changing and the kind of entertainment properties that will become mainstream in the next decade will be different from what we see today. New-age content studios with their ear to the ground, close to Gen Z and Gen A, reserve the right to win.
‍
By
Team LVX
Mobile entertainment
Startups
Online Gaming
Online Gaming
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blogs/why-spacetech-is-no-longer-too-early-for-angel-investing

Angel investing in India just changed: what founders and investors must know.
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‍
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April 7, 2025
April 7, 2025
·
3
5
min Read
Why SpaceTech Is no Longer “Too Early” for Angel Investing
By
Team LVX
Copied to Clipboard!
India's space economy is projected to reach USD 13 billion by 2025, driven by increasing private sector involvement and favorable governmental policies (
EY Report
). Historically, space has been dominated by governmental agencies. Today, the narrative has dramatically shifted toward private investment, and Indian investors are presented with an unprecedented opportunity to shape the future.
India's SpaceTech Renaissance vs the Global Space Tech Economy
​India's space economy is on a trajectory of significant growth. As per the Economic Times, In 2022, the sector was valued at
$8.4 billion
. Projections indicate that by 2025, this value will reach
$13 billion
, and further expand to
$44 billion by 2033
, capturing 8% of the global market. Recent landmark policy changes, including the
Indian Space Policy 2023
, have paved the way for private enterprises, providing a robust framework for innovation and commercialization.
Globally, the SpaceTech economy is accelerating with similar, if not more aggressive, trajectories. According to Space Capital’s Investment Quarterly, global SpaceTech investments exceeded $14.5 billion in 2022, positioning the sector as a high-value, high-growth frontier for private capital.
For comparison, while India’s space economy is projected to grow from $8.4 billion in 2022 to $13 billion by 2025, global counterparts like the U.S., EU, and China are scaling far faster—pushing cumulative industry value toward $1 trillion by 2040, as estimated by Morgan Stanley and others.
Market share is consolidating around key players—SpaceX, Rocket Lab, and Planet Labs—whose commercial models are generating massive investor returns through vertically integrated innovation, government partnerships, and repeatable launch infrastructure.
This global context sets a high benchmark—and highlights the urgency for Indian investors to enter now, before the valuation gaps close and competition escalates.
India is catching up quickly, with notable startups like Skyroot Aerospace, Agnikul Cosmos, and Pixxel already attracting significant venture capital. Skyroot's successful launch of India's first privately-made rocket, Vikram-S, demonstrates the sector's growing maturity (ISRO Release).
Strategic Imperatives for Indian Investors
Investing in SpaceTech today offers Indian angel investors a stellar opportunity to dive into a high-growth, innovation-driven sector that is reshaping national security, sustainability, and sovereign capability.
1. Diversification and Future-Proofing:
Traditional investment sectors are increasingly saturated or risk-sensitive. SpaceTech offers exposure to frontier technologies with long-term value creation, from satellite constellations to AI-powered geospatial analytics. As the global space economy pushes toward a $1 trillion valuation by 2040 (Morgan Stanley), early-stage investors can access new asset classes with high growth potential.
2. Cost-Effective Launch Advantage:
India has long been known for cost-efficient space missions—ISRO’s Mars Orbiter Mission cost just $74 million, far below comparable global efforts. Startups like
Agnikul Cosmos
and
Skyroot Aerospace
are extending this legacy with low-cost, reusable and 3D-printed launch vehicles. Their ability to launch payloads for a fraction of global costs is attracting both domestic and international customers.
3. National Security and Geopolitical Edge:
Space is a domain of strategic significance. From surveillance to border management and missile defense, SpaceTech plays a crucial role in securing India's sovereignty. The government's increasing emphasis on public-private collaboration through
IN-SPACe
and
ISRO
strengthens the ecosystem's long term stability.
4. Impact Across Critical Sectors:
SpaceTech has tangible use cases across high-impact sectors:
Agriculture:
Satellite-based precision farming tools are helping Indian farmers monitor crop health, forecast yields, and optimize irrigation (e.g., Satsure, Cropin).
Disaster Management:
Earth observation satellites aid in tracking floods, forest fires, and cyclones, enabling faster response and planning (e.g., ISRO's Cartosat series).
Telecom & Connectivity:
LEO satellite networks are bridging rural-urban connectivity gaps (e.g., Bharti-backed OneWeb).
Urban Planning & Infrastructure:
Satellite imagery is used to plan smart cities, monitor construction, and manage traffic flows in real time.
5. Global Relevance, Local Leverage:
Indian SpaceTech firms are not just building for India—they're building for the world. With global clients, export capabilities, and international investors already entering the fray, Indian investors have a short window to lead, rather than follow.
As seen in Agnikul's successful Agnibaan launch, market momentum is real—and local capital will be vital to scaling the next generation of Indian space ventures.
This is not just about investing in rockets—it’s about investing in resilience, relevance, and the rebirth of Indian innovation leadership.
Real-world Examples of Success
Agnikul Cosmos
, with its unique fully 3D-printed rocket engines, raised over $15 million from investors such as LVX, Mayfield and Pi Ventures (
Business Standard
).
Funding Milestones:
October 2023:
Agnikul Secured a Series B funding round of ₹2 billion (approximately $26.7 million), bringing total funding to around $40 million.
Technological Achievements:
May 30, 2024:
Successfully launched the Agnibaan rocket, featuring the world's first single-piece 3D-printed semi-cryogenic engine. This achievement marked a significant milestone in India's private space sector.
Agnikul continues to advance, aiming to provide cost-effective and flexible launch solutions for the growing small satellite market.
Skyroot Aerospace
raised $51 million, including notable investors such as Sherpalo Ventures and Greenko founders, underscoring investor confidence in Indian SpaceTech
Challenges and Solutions
While challenges such as regulatory clarity, infrastructure gaps, and access to advanced manufacturing exist, the Indian government’s proactive stance through ISRO’s collaboration and the creation of IN-SPACe provide critical support structures for private entities (
ISRO Initiative
).
The Time to Act is Now — for Angel Investors
India’s SpaceTech sector represents a rare convergence of timing, technology, and tailwinds.
For angel investors seeking asymmetric returns, this is the moment to back visionary founders solving high-impact problems—across satellite tech, 3D-printed engines, launch logistics, space debris management, and dual-use applications in agriculture, communication, and defense.
The thesis is clear:
Early-stage valuations are attractive
TAM is massive and compounding - Total Addressable Market
Regulatory tailwinds are accelerating growth
Global capital is looking to co-invest with local expertise
Backing Indian SpaceTech now is not just about early entry—it’s about shaping the architecture of a new global industry from the ground up
The countdown is on. Don’t wait to be an observer. Be an enabler. Be an early believer.
The countdown has begun—will you rise to the challenge?
Start Investing
By
Team LVX
Angel Investors
Investors
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Bangalore Corporate Office:
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Company
About Us
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LVX start
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For Investors
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@2025 - All Rights Reserved
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Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/the-fund-managers-playbook-building-managing-an-early-stage-fund

Angel investing in India just changed: what founders and investors must know.
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letsventurecredit.com
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‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
March 25, 2025
March 25, 2025
·
3
5
min Read
The Fund Manager’s Playbook: Building & Managing an Early-Stage Fund
By
Team LVX
Copied to Clipboard!
The venture capital landscape in India has grown rapidly, with new funds emerging to support the next wave of high-growth startups. At LetsIgnite 2025, leading fund managers shared their insights and some hard-hitting truths on the
art and science of building an early-stage fund
, raising capital, navigating market cycles, and crafting an investment strategy that delivers consistent returns.
Raising the First Fund: Feel the Fear and Do It Anyway
For many emerging fund managers, securing the first fund can be daunting. It requires credibility, a strong network, and most of all, perseverance.
Alok Goyal (Partner, Stellaris Venture Partners)
shared how their first fund was raised largely
from friends and family
. They pitched to
1,200 potential investors
before securing
100+ Limited Partners (LPs)
. Today, they work with just
20 global institutions
, a testament to the consolidation of capital sources over time.
Mohan Kumar (Managing Partner, Avataar Venture Partners)
emphasized the importance of global LPs, noting that many Indian investors historically preferred consumer-focused and early-stage startups, necessitating a broader outreach.
Anjali Sosale (Partner, WaterBridge Ventures)
highlighted the professionalization of Indian LPs, crediting
SIDBI’s
role in fostering institutional investments in the venture ecosystem.
Weathering Market Cycles: A Tactical Approach
Private markets are inherently cyclical, with macroeconomic conditions influencing capital availability and investor sentiment. Leading fund managers at LetsIgnite 2025 shared their approaches to riding these cycles effectively:
Arpit Beri (Partner, Jungle Ventures)
pointed out that exposure to multiple markets, such as India and Southeast Asia, helps diversify risks and smooth out volatility.
Apurva Salarpuria (Director, Salarpuria Group)
shared their portfolio allocation strategy—
60% investments into funds and 40% into direct startup investments
—with a focus on consumer-driven themes.
Mohan Kumar
stressed that
two-thirds of their team are operators
—industry veterans who actively engage with portfolio companies. His firm takes an aggressive approach, ensuring every company in the portfolio has a pathway to success, as
there’s no room for zombie investments
in the current landscape. There is no set it and forget it
Understanding the Regulatory Landscape: The Role of SEBI and Institutional Support
India’s regulatory environment is evolving to accommodate the growth of venture capital and private equity.
SEBI’s Alternative Investment Fund (AIF) regulations
have streamlined investment structures, increasing transparency, and making it easier for Indian HNIs to participate in venture funds.
Notably,
SIDBI’s (Small Industries Development Bank of India) participation in Indian venture funds
has given credibility to many domestic funds, providing much-needed anchor capital that de-risks fundraising efforts.
!
Key Takeaways for Emerging Fund Managers
Fundraising is a numbers game:
The hard truth is that first-time fund managers must expect to pitch to
hundreds of potential LPs
before securing their first commitments.
Global outreach is key:
While Indian LPs are maturing, global institutions remain a crucial source of capital, particularly for sector-agnostic or non-consumer funds.
Cyclical markets require diversification:
Exposure to
multiple geographies
or a balanced mix of direct and fund investments could mitigate risk.
Active portfolio management is critical:
Avoiding “zombie startups” requires hands-on support and operator-led teams who can guide founders through challenges. Mentoring is key.
Regulatory support is improving:
SEBI’s AIF framework and institutional participation from bodies like SIDBI are making fund formation more accessible in India
Conclusion
Building and managing an early-stage fund in India requires resilience, strategic networking, and a deep understanding of market cycles. With Indian LPs becoming more sophisticated and global capital flowing into the region, there has never been a better time for fund managers to establish themselves.
As demonstrated at LetsIgnite 2025, success in venture capital is not just about picking winners—it’s about
raising smart capital, managing risk, and actively supporting portfolio companies.
For investors and fund managers looking to refine their strategy, the key lies in
building strong LP relationships, adopting a global mindset, and committing to hands-on portfolio engagement.
Reach out to LVX for more information and help.
‍
‍
By
Team LVX
Angel Investors
Investors
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This is some text inside of a div block.
·
4
This is some text inside of a div block.
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This is some text inside of a div block.
·
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Tweets by letsventurein
Angel Investors
Investors
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/how-ai-is-transforming-industries-and-redefining-success
TITLE: How AI is Transforming Industries and Redefining Success

Angel investing in India just changed: what founders and investors must know.
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Does Not Belong to LetsVenture -
Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
March 18, 2025
March 18, 2025
·
5
5
min Read
How AI is Transforming Industries and Redefining Success
By
Team LVX
Copied to Clipboard!
At
#LetsIgnite2025
, industry leaders and investors gathered to explore how AI is revolutionizing key sectors—from banking and healthcare to startup funding and automation. AI is no longer just a “nice-to-have” feature; it is fundamentally altering how businesses operate, compete, and innovate.
With startups and investors at the forefront of this shift, key discussions focused on
AI-driven business models, automation, industry-specific applications, and the evolving role of AI in decision-making
.
‍
AI’s True Value Lies in Its Application, Not Just Its Existence
Insight from Gagan Saksena – General Partner, SamVed VC & Mandala Ventures
(Investor in AI Startups and FinTechs)
"The real breakthroughs in AI will come from how businesses apply it, not from infrastructure or large models alone."
From an investment standpoint, Saksena emphasized that AI’s true value lies in its
practical applications rather than just the technology itself
. Many startups rush to integrate AI, but the most successful ones focus on specific use cases that deliver measurable results.
Key Takeaways for AI-Driven Startups and Investors:
Startups with strong data foundations
—particularly in
FinTech and HealthTech
—gain a competitive edge, as AI models depend heavily on data quality.
Customization is critical
—AI works best when it’s tailored to
industry-specific challenges
, whether in finance, logistics, or enterprise automation.
Investor interest is shifting
—VCs are looking beyond AI buzzwords and are favoring startups that show
real-world AI applications
with tangible outcomes.
‍
From Automation to AI-Driven Decision-Making
Insight from Ajit Veerappan – Founder & MD, ABI Health
(HealthTech & AI for Enterprise Workflows)
"Traditional automation tools were reactive—AI agents today are adaptive, making real-time decisions without APIs."
AI is moving beyond simple automation to
dynamic, decision-making AI agents
that can
analyze, predict, and act without manual intervention
. This shift is particularly transformative in industries where human oversight has been the norm.
What This Means for Businesses:
AI is enabling complex, multi-step automation
—Hospitals, for example, can now handle
claims processing across multiple insurers
without human involvement.
AI-driven decision-making is becoming mainstream
—Instead of merely automating tasks, AI now has the capability to
execute real-time decisions
, significantly reducing inefficiencies.
The workforce must evolve with AI
—As AI takes on cognitive workloads, businesses need to rethink human roles, shifting employees toward
strategic oversight and complex problem-solving
.
‍
AI is Transforming Banking & Financial Services
Insight from Gaurav Goel – National Head - Startup/Fintech & New Economy Business, YES BANK
"AI is enabling alternative credit scoring models, helping banks serve 'new-to-credit' customers that traditional systems overlooked."
In
financial services
, AI is
revolutionizing risk assessment, fraud detection, and customer interactions
. The shift is particularly noticeable in
FinTech, where AI is expanding access to financial services
for underserved populations.
Key Trends in AI-Powered Finance:
Alternative credit scoring
—AI analyzes
behavioral data, spending habits, and digital footprints
to assess creditworthiness,
widening financial inclusion
.
Fraud detection & risk management
—AI-driven algorithms detect
anomalies in transactions
, preventing fraud before it happens.
Personalized banking experiences
—AI-powered chatbots and recommendation engines offer
tailored financial solutions
, improving customer engagement.
‍
Why Startups Must Move Beyond API-Driven AI
Insight from Raman Agarwal – VCs & AI Startups, Amazon Web Services (AWS)
"Early-stage AI startups start with APIs, but as they scale, they build proprietary AI models for real differentiation."
Many startups begin by leveraging
third-party AI tools
like OpenAI, AWS AI, or Google AI. While these offer a quick start, true differentiation comes from
developing proprietary AI models
designed around unique business needs.
How AI Startups Can Gain an Edge:
Early adoption often relies on APIs
—Third-party AI tools help startups get to market
quickly and efficiently
.
Scaling requires AI ownership
—As companies grow, they need to
develop in-house AI models
tailored to their unique
data, industry, and business challenges
.
Investors favor AI-first startups
—VCs prioritize businesses that integrate AI as a
core competency
, rather than as an afterthought.
‍
The Future of AI: Adapt or Get Left Behind
At
LetsIgnite 2025
, the message was clear—AI is not just a tool;
it’s redefining industries, investments, and competitive landscapes
. For startups, investors, and enterprise leaders, this means:
AI adoption must be strategic
—Success depends on
applying AI to solve real problems
, not just adopting AI for the sake of innovation.
Industry-specific AI models will lead the way
—Businesses that develop AI tailored to
specific operational needs
will have a
distinct market advantage
.
VCs are backing AI-native startups
—The next wave of AI funding will go to startups with
proprietary technology and clear differentiation
.
‍
AI or Bust: The New Reality for Businesses
AI is evolving at breakneck speed, and
companies that fail to adapt will be left behind
. The future belongs to those who can
harness AI for automation, predictive insights, and real-time decision-making
.
Businesses that
fully integrate AI into their strategies
will not only survive—they will lead the next era of innovation.
Stay in touch with LVX
to stay ahead of the curve.
By
Team LVX
Artificial Intelligence
LetsIgnite 2025
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Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/revfin-debt-funding-success-fintech-startup-growth-with-lvx
TITLE: How RevFin Electrified Its Growth: A Debt Funding Success Story with LVX, Debt Funding: RevFin's Fintech Startup Success with LVX's Alternative Financing

Angel investing in India just changed: what founders and investors must know.
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letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
October 23, 2024
October 23, 2024
·
5
min Read
How RevFin Electrified Its Growth: A Debt Funding Success Story with LVX
By
Team LVX
Copied to Clipboard!
As EV vehicles whizz past us every now and then, in the rapidly evolving landscape of electric vehicle (EV) adoption in India, RevFin, a promising fintech startup, is making waves by expanding the boundaries of sustainable transportation financing. By offering tailored financial solutions to underserved groups such as gig workers and low-income individuals, RevFin is helping to make EV ownership more accessible. But how did this innovative startup supercharge its growth without diluting equity? The answer lies in a well-executed debt funding strategy, enabled by LVX.
Through strategic partnerships and leveraging advanced technology, RevFin secured the necessary capital to expand its loan offerings and scale its business efficiently. This is the story of how RevFin successfully navigated the debt funding landscape to accelerate its mission of driving India toward a greener future.
‍
1. RevFin and Its Business Model
RevFin
is a digital lending platform in India focused on providing innovative financing solutions for electric vehicle (EV) ownership. This fintech startup operates on a unique model that blends digital financial services with a commitment to driving India's transition to a green economy.
RevFin targets underserved segments like drivers, gig economy workers, and low-income earners, using technology to assess credit risk and disburse loans efficiently.
Its focus is on making EV financing more accessible by offering tailored loan products with minimal documentation and quick approvals.
‍
2. Why
Debt Funding
Was the Right Choice for RevFin
For
RevFin
, debt funding emerged as the ideal solution to fuel its growth, particularly because its business model revolves around generating consistent cash flow from loan repayments. Unlike equity financing, where ownership is diluted,
debt funding
allowed the company to retain control while securing capital to scale its loan disbursement.
Given the nature of its lending business, RevFin required a steady influx of funds to meet growing demand for EV financing. Debt funding provided the flexibility to leverage future income streams without compromising the company's equity.
‍
‍
3. The Debt Funding Process: How RevFin Secured the Funding
RevFin
approached debt funding by
building strong relationships
with both traditional financial institutions and alternative financing platforms like LVX.
The process involved demonstrating its
business model's scalability
and presenting a solid track record of loan repayments.
By
leveraging technology
for credit assessment and collections, RevFin was able to reduce the risk associated with its target audience, which led to favourable debt terms.
The company focused on
securing structured debt
with repayment terms aligned with its revenue cycle, ensuring it could service the debt without burdening cash flow.
‍
4. Key Terms and Structure of the Debt Deal
The debt deal for RevFin was structured to suit its revenue model. The key terms included:
Loan Size:
The amount was aligned with RevFin's working capital requirements to support its growing portfolio.
Interest Rate:
Competitive rates were secured through the company's solid track record and risk mitigation via technology.
Repayment Schedule:
Flexible, with terms that allowed RevFin to repay more during high-revenue months and less during leaner periods.
Tenure:
The funding had a long enough tenure to allow RevFin to maximize its lending operations without feeling immediate financial pressure.
‍
5. How RevFin Utilized the Debt Funding to Fuel Growth
After securing
debt funding
, RevFin deployed the capital to expand its EV financing operations. The company used the funds to:
Increase its loan book and reach a wider audience of EV buyers
Invest in technology enhancements to streamline its lending platform.
Bolster its customer acquisition efforts, particularly in areas with limited EV financing options.
Expand its partnerships with EV manufacturers
Provide a seamless financing option for customers.
This strategic use of debt capital enabled RevFin to scale rapidly while maintaining operational efficiency.
‍
6. Lessons Learned and Advice for Other Startups Considering Debt Funding
RevFin's experience with debt funding offers key takeaways for other startups:
Cash Flow is King:
Ensure that your business generates consistent cash flow to meet repayment obligations.
Tailor the Debt to Your Business Model:
Secure terms that align with your revenue structure, especially if your cash flow fluctuates.
Maintain a Strong Track Record:
Lenders are more willing to offer favorable terms when a startup has a solid performance history.
Leverage Technology for Risk Mitigation:
Show how technology can reduce operational risks and improve the repayment rate.
For startups considering debt funding, RevFin’s experience underscores the importance of aligning funding structures with business needs.
‍
7. How LVX Supported RevFin in
Accessing Debt Funding
Options
LVX played a pivotal role in helping RevFin access debt funding by connecting the company with a broad network of debt investors. Through its platform, LVX provided RevFin with curated debt funding options that matched the company’s financial needs and growth trajectory. The platform’s expertise in alternative financing allowed RevFin to explore flexible funding solutions that catered specifically to its operational model.
Furthermore, LVX’s data-driven approach enabled RevFin to present a compelling case to lenders, making the process smoother and more efficient.By fostering these connections and providing advisory support, LetsVenture ensured RevFin secured the right funding to continue its mission of expanding electric vehicle adoption in India.
As the landscape of alternative financing continues to evolve, fintech startups like RevFin are paving the way for innovative funding solutions. Their success story with debt funding, facilitated by platforms like LVX, serves as an inspiration for other emerging companies looking to fuel their growth while maintaining control of their vision.
For startups seeking similar non-dilutive capital solutions, LVX's LV Debt platform offers a streamlined approach to accessing debt funding. With its fast, flexible, and founder-friendly process, LV Debt is designed to accelerate growth journeys for ambitious founders across various sectors. To explore how we can support your startup's financing needs, visit
LV Debt.
By
Team LVX
Debt Funding
Fintech startup
Alternative financing
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4
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Debt Funding
Fintech startup
Alternative financing
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/startup-fundraising-milestones-venture-capital-fundraising-strategy
TITLE: Key Milestones Investors Want at Every Stage of Startup Fundraising

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letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
October 17, 2024
October 17, 2024
·
5
min Read
Key Milestones Investors Want at Every Stage of Startup Fundraising
By
Team LVX
Copied to Clipboard!
In the dynamic world of startup fundraising, understanding the expectations of investors at each stage is crucial for success. This guide will walk you through the key milestones and strategies to help you navigate the complex landscape of venture capital and refine your fundraising strategy.
‍
1. Stages of Startup Fundraising
‍
Startup fundraising in India typically progresses through various stages, each catering to different levels of business maturity:
Seed Stage
: This is the initial funding, often raised from angel investors, incubators, or family offices. The focus is on developing the MVP (Minimum Viable Product) and proving the business idea.
Series A
: Early-stage startups focus on scaling operations. In India, despite a slowdown in late-stage funding, early-stage funding remained relatively stable, indicating confidence in young startups.
Series B, C, and Beyond
As startups scale, they need additional capital to expand into new markets or products. Growth-stage companies in sectors like SaaS and fintech have attracted robust investments, even amidst the "funding winter"
‍
‍
2. Key Milestones and Metrics Investors Look for at Each Stage
Venture capital firms and investors  at each funding stage look for specific metrics and milestones:
Seed Stage
: Proof of concept, product-market fit, and a clear go-to-market strategy.
Series A
: Traction, customer acquisition costs (CAC), and recurring revenue models.
Series B
: Market expansion, growth metrics, and the ability to achieve profitability.
Later Stages
: Clear profitability plans, efficient unit economics, and strong operational management. In India, investors have become more discerning, focusing on profitability and unit economics rather than growth at all costs​.
‍
3. How to Prepare for Each Funding Round
Preparation is crucial at every stage of your fundraising strategy:
Seed Stage
: Develop a solid pitch deck that outlines the business problem, solution, target market, and revenue model. Building relationships with angel investors and accelerators is key.
Series A
: Focus on demonstrating traction with concrete data on user growth, retention, and revenue streams. Showcase how initial funding was utilized effectively.
Series B and Beyond
: Highlight scalability, robust operations, and market leadership. Conduct thorough financial audits to present clear profitability and ROI projections​
‍
4. Common Pitfalls to Avoid During the Startup Fundraising Process
Overvaluation
: Indian startups experienced a valuation reset in recent years. Overvaluation can lead to challenges in future rounds.
Poor Financial Planning
: Not having a clear financial roadmap deters investors.
Misalignment with Investors
: Ensure that investor goals align with your company’s long-term vision​
‍
5. How to Leverage Existing Investors for Future Rounds
Existing investors can be pivotal for future rounds of startup fundraising:
Provide Credibility
: If early investors reinvest or participate in later rounds, it signals confidence to new investors.
Offer Networking Opportunities
: Introductions to new investors or strategic partners.
Guide Strategic Decisions
: Early investors often become board members and help refine growth strategies.
‍
6. Adjusting Your Fundraising Strategy as Your Startup Grows
As startups grow,
fundraising strategies
need to evolve:
Seed to Series A
: Focus on customer acquisition and market penetration.
Series B and Beyond
: Shift towards profitability and efficiency. Venture capital investors now expect startups to balance growth with sustainable unit economics
7. LVX's Resources and Support for Startups at Different Funding Stages
LVX offers an array of resources to help startups navigate the startup fundraising ecosystem:
Curated Investor Networks
: Startups can access a pool of investors, ranging from angel investors to venture capitalists, suited for their growth stage.
Advisory Services
:
From pitch deck reviews to financial modelling, LVX supports startups in presenting compelling cases to investors.
Fundraising Tools
: With its digital platform, LVX simplifies the fundraising process, helping startups raise capital efficiently.
By understanding these key aspects of startup fundraising and leveraging the right resources, you can significantly improve your chances of securing the funding you need to grow your business. Remember, a well-thought-out fundraising strategy is essential for navigating the complex world of venture capital and achieving your startup's goals.
By
Team LVX
Startup fundraising
Venture capital
Fundraising strategy
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Key Milestones Investors Want at Every Stage of Startup Fundraising
October 17, 2024
·
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·
4
4
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September 18, 2025
·
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BHIVE's fintech investment platform for HNIs hits monthly revenue of $1million; opens fresh round of funding
January 24, 2022
·
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January 18, 2022
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·
4
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·
4
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·
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Tweets
Tweets by letsventurein
Startup fundraising
Venture capital
Fundraising strategy
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/revenue-based-financing-indian-startups
TITLE: Revenue-Based Financing: LVX's Role in Transforming Indian Startup Growth

Angel investing in India just changed: what founders and investors must know.
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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
October 17, 2024
October 17, 2024
·
5
min Read
Revenue-Based Financing: LVX's Role in Transforming Indian Startup Growth
By
Team LVX
Copied to Clipboard!
At LVX, we understand that the game is changing for Indian startups, and revenue-based financing (RBF) is fast emerging as a powerful new way to access growth capital. In a world where maintaining control of your company is key, we’re all about providing smart, innovative alternative financing solutions that let founders grow without giving up equity or control. Platforms like LetsVenture, GetVantage, Klub, and Velocity, are pioneering this new frontier by offering non-dilutive funding options that let you scale on your terms.
‍
Why LVX Is Leading the Way in Revenue-Based Financing
What sets LVX apart is our commitment to using cutting-edge data analytics and AI to create RBF solutions that do not follow a one-size-fits-all approach. We design funding models that align with your company’s revenue flow and growth trajectory. Our repayment terms are flexible, adapting to the financial health of your business so that growth never feels like a burden.
As more Indian startups embrace alternative financing models, LVX stands ready to support them at every turn—ensuring that founders remain in control while accessing the capital they need to thrive. In this rapidly evolving landscape, revenue-based financing  is not just another option; it's a game-changer for startups looking to expand sustainably and smartly.
‍
‍
1. What is RBF And What Makes It Founder-Friendly
Revenue-based financing (RBF)
is a flexible and founder-friendly way for businesses to access capital. Instead of fixed payments like traditional loans, RBF allows startups to repay a percentage of their revenue, which means payments naturally adjust to the business's performance. When sales are up, repayments increase, but when revenue slows, payments decrease, giving startups room to breathe. This makes RBF a smart option for companies that experience fluctuating cash flows, helping them grow without the pressure of large, fixed monthly obligations. It's a financing model that evolves with your business.
According to
research by
Inc42
,
the Indian RBF market has been witnessing rapid growth, with startups increasingly choosing RBF for its flexibility and non-dilutive nature. The global revenue-based financing market is projected to grow by 61.8% annually, underscoring the potential this model holds for Indian startups.
‍
2. Why Indian Startups Are Turning to RBF
India's startup ecosystem has seen a surge in companies opting for RBF over traditional equity funding.
According to NASSCOM
, India added over 1,300 tech startups in 2022 alone, driving the need for
alternative financing
models like revenue-based financing.
The growing adoption of RBF by startups in sectors like SaaS, D2C, and e-commerce reflects its increasing importance in the Indian funding ecosystem. Leading Indian fintech platforms like GetVantage and Klub have reported massive growth in RBF disbursement. In 2022, GetVantage raised $36 million to support its RBF initiatives, while Klub has deployed over ₹200 crore to fund growth-stage startups.
This shift toward non-dilutive debt funding models highlights the need for solutions that do not force founders to give up equity in their early stages.
‍
3. How RBF Works: Repayment Structures and Terms
RBF structures revolve around flexibility. After receiving a capital sum, startups repay a percentage of their monthly or quarterly revenue until the total investment plus a predefined multiple is repaid. For example, a startup might secure ₹1 crore and agree to pay 6% of monthly revenues. The advantage of this model is that high-revenue months result in larger payments, while low-revenue months reduce the strain on cash flow.
Research by
Startup India
suggests that RBF is most effective for startups with predictable revenue streams, such as SaaS, subscription-based models, or D2C businesses, as the repayment schedule can fluctuate in accordance with business performance.
‍
4. Advantages of RBF Over Traditional Debt and Equity Financing
RBF offers several distinct advantages:
Non-Dilutive Capital
: Founders retain control and avoid giving up equity, a critical advantage for startups wanting to keep ownership intact.
Flexible Repayment Structure
: Unlike traditional debt funding, which involves fixed repayments, RBF aligns with the startup’s revenue performance, easing the burden during periods of slow growth.
Faster Approval and Less Risk
: Startups can typically access RBF faster than venture capital or bank loans, as the focus is more on revenue potential rather than extensive due diligence processes or collateral.
A report by
YourStory
highlights that in 2022, over 500 Indian startups opted for RBF solutions, benefiting from faster approvals and more flexible repayment terms compared to traditional
debt funding
models.
‍
‍
5. RBF's Impact on Indian Startups
The Indian revenue-based financing market has grown significantly in the past few years, particularly in response to increased demand from SaaS, D2C, and e-commerce companies. Platforms like
Klub
and GetVantage have raised substantial funding to further drive the RBF space. For example, Klub provides ticket sizes ranging from ₹2 lakh to ₹30 crore, catering to fast-growing consumer brands.
Additionally, LVX's entry into the RBF space offers Indian startups a competitive edge. With our data-driven solutions and tailored financial structures, we ensure that repayment terms align with the unique cash flow challenges faced by Indian entrepreneurs. In high-growth sectors, RBF is expected to continue expanding, providing critical capital to fuel innovation while enabling founders to retain control.
By
Team LVX
Revenue-based financing
Alternative financing
Debt Funding
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/non-dilutive-funding-smart-debt-funding-approach-for-startups
TITLE: Understanding Non-Dilutive Funding: A Smart Approach to Debt Funding for Startups

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August 30, 2024
August 30, 2024
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6
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min Read
Understanding Non-Dilutive Funding: A Smart Approach to Debt Funding for Startups
By
Team LVX
Copied to Clipboard!
In the world of startup financing, debt funding has emerged as a powerful alternative to traditional equity financing. Non-dilutive funding, a form of debt financing, offers startups a unique opportunity to secure capital without sacrificing ownership. Let's explore how this approach can benefit startups and compare it with equity financing
What is Non-Dilutive Funding?
Non-dilutive funding refers to different kinds of capital instead of which companies don't have to give up equity or ownership in the company. This is a comfortable solution for startups looking to retain control and fully utilise profit sharing.
One of the primary forms of non-dilutive funding is business loans for startups. These loans provide essential capital without requiring equity in exchange, allowing founders to maintain full ownership of their company.
‍
Case Study: Doqfy's Success with Non-Dilutive Funding
Doqfy
, a legal tech startup on
LVX’s
portfolio, exemplifies the effective use of non-dilutive funding. The company utilized grants, a form of debt financing that doesn't require repayment or equity dilution. This financial boost allowed Doqfy to enhance its tech capabilities and expand its service offerings while retaining complete ownership.
How Doqfy leveraged strategic benefits of Debt Funding
Retaining equity and control
: Founders maintain control over strategy and business decisions. Founders can make decisions without being answerable. This autonomy is advantageous in a field like legal services where strategic direction can largely affect the company’s success and long-term reputation. When founders retain ownership, it is beneficial for future funding rounds and exit strategies. With its equity undiluted, Doqfy can offer equity in future funding rounds which may enable them to onboard bigger
investors
or more favourable preconditions since the company will still be owned by its founders.
Focused use of capital
: While loans come with the burden of repayment and interest rates, non-dilutive funding gives financial stability without adding to the company's liabilities. This is crucial for maintaining healthy cash flow and reinvesting profits back into the business. Also, grants do not need to be repaid but might have pre-conditions with respect to usage.
Managing risk
: Devoid of the burden of debt repayment, Doqfy can steer through financial challenges without any financial strain.
‍
Challenges and Considerations in Non-Dilutive Funding
Preconditions:
Certain types of non-dilutive funding and debt funding come with terms on how to use the money. Doqfy had to ensure that its strategies were aligned with these conditions, which required cautious planning and documentation to secure the founder’s approval. This is often a necessary step when startups utilize business loans for startups to ensure proper use of capital.
Compliance and Reporting:
Non-dilutive funding, including debt financing, typically requires detailed reporting on outcomes and fund usage. Healthy internal processes are crucial for tracking and reporting these details to ensure transparency and compliance. This is especially important when dealing with debt financing and equity financing options, as both require adherence to strict financial reporting standards.
Strategic Financial Planning:
Combining non-dilutive funding with other sources such as debt funding or equity requires careful financial planning. This involves balancing grants, potential future equity, and debt financing and equity financing to optimize growth while ensuring healthy financial practices. By leveraging the benefits of debt finance, startups like Doqfy can continue growing while maintaining financial stability.
Branding:
Successfully utilizing non-dilutive funding, such as debt funding or business loans for startups, to achieve significant milestones can strengthen the company’s brand. This positions the startup as a leader in its industry, particularly within sectors like legal tech.
Scalability:
With improved technology and a
broader market presence
, Doqfy is well-positioned for scalability. By leveraging the benefits of debt finance, Doqfy can handle a growing client base and expand its service portfolio without the constraints that often come with equity dilution or debt financing.
‍
In the founder Aditya Padranki’s words, "Our platform, which has undergone changes as we incorporated feedback from our customers and mentors, is now a full stack offering helping companies stay compliant and easing the burden of it to facilitate smooth business operations."
With an
Annual Recurring Revenue (ARR) of Rs 6 Cr,
Doqfy works with premier customers like HDFC Bank, Bajaj Finserv, Ujjivan Small Finance Bank, Axis Bank, DBS Bank, Xiaomi, Swiggy, Meesho, Unacademy, JLL, Colliers and others.
‍
Debt Financing vs. Equity Financing: A Comparative Analysis
Ownership and Control:
Non-dilutive funding, including business loans for startups, allows founders to retain full ownership and control. This encompasses options like debt funding, venture debt, and revenue-based financing, ensuring founders maintain control without surrendering equity. Such funding is particularly advantageous for targeted innovation and growth, as it often comes with specific project mandates but lacks the strategic support typically associated with equity financing.
Conversely, equity financing results in ownership dilution, where angel
investors
or venture capitalists provide capital in exchange for a stake in the company. While this dilutes ownership, it also brings substantial strategic advantages, including mentorship, industry connections, and strategic guidance, which are crucial for scaling operations and navigating market complexities.
Strategic Support:
While debt financing preserves ownership, it generally does not come equipped with the strategic support that equity investors provide.
Angel investors
and venture capitalists often bring mentorship, industry connections, and guidance that can propel startups to new heights, compensating for ownership dilution with accelerated growth and enhanced market positioning. The choice between debt financing and equity financing ultimately depends on a startup's immediate needs and long-term vision—balancing control with the potential for strategic support and growth.
Financial Implications:
Debt financing, such as business loans for startups, requires repayment with interest, which can strain a startup's finances if revenue projections are not met. This is a key risk associated with debt funding. On the other hand, equity financing doesn't require repayment but dilutes ownership and future profits. Startups must carefully weigh these options, balancing the benefits of debt finance —such as retained ownership—against the strategic advantages of equity funding.
‍
Case Studies of Non-Dilutive Funding in LVX's Portfolio
AjnaLens
:
A Mumbai based startup focused on AR/VR solutions in the metaverse and employment space, AjnaLens has raised funding to make more headway in terms of product advancement. The startup designs and builds augmented reality glasses for defense, enterprise, and education sectors, along with providing end-to-end augmented, virtual, and mixed reality solutions for various business needs. AjnaLens illustrates how innovative sectors can draw non-dilutive funding to spearhead new technologies without sacrificing ownership.
In 2022 AjnaLens displayed its VR-based skill training solution to Prime Minister Narendra Modi at the India Mobile Congress 2022. The startup demonstrated the potential of extended reality (XR) with 5G that will transform skill development across sectors and will make India a talent hub. The startup has more than 15 national and international patents in the field of augmented reality and similar fields. The company has offered its services to clients like the Indian Army, Indian Navy, Defense Research and Development Organization (DRDO), Ministry of Defense, Tata Technologies, and Vedanta. Standing out from a pool of more than 1000 startups, they received an award for “
Most Innovative Enterprise 5G Use Case Deployed in the year 2022
”.
‍
In a nutshell
As demonstrated by Doqfy, non-dilutive funding, allows startups to secure capital without giving up equity and offers significant strategic advantages. Doqfy leveraged grants to enhance its tech capabilities and expand services without sacrificing ownership. This approach enabled the founders to retain control over strategic decisions and maintain equity for future funding rounds, positioning them for favourable investment terms.
The absence of repayment burdens associated with non-dilutive funds like grants ensures financial stability and healthy cash flow, essential for reinvestment and growth. However, non-dilutive funding often comes with strict usage conditions and compliance requirements, necessitating meticulous planning and reporting. Despite these challenges, the successful utilisation of non-dilutive funding can strengthen a company's brand and scalability, as evidenced by Doqfy’s collaboration with top-tier clients and its robust ARR. In contrast, while equity financing dilutes ownership, it provides strategic support through mentorship and industry connections, highlighting the need for startups to balance control with growth potential when choosing funding sources.
By
Team LVX
Funding
LV Debt
Equidebt
LetsVenture Debt
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Bangalore Corporate Office:
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Company
About Us
Contact Us
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For Investors
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@2025 - All Rights Reserved
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Privacy Policy
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Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/the-future-of-debt-funding-trends-and-innovations
TITLE: The Future of Debt Funding: Trends and Innovations in Startup Investment 2024

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We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
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August 30, 2024
August 30, 2024
·
5
min Read
The Future of Debt Funding: Trends and Innovations in Startup Investment 2024
By
Team LVX
Copied to Clipboard!
The future of debt funding is evolving rapidly, with new trends and innovations reshaping the landscape of startup investment. Take a closer look at the rise of debt funding for startups and MSMEs, and explore the funding tools and strategies emerging in the market.
India has come a long way from being apprehensive about startups to now having a
thriving ecosystem
with many structured ways of raising capital to run and scale effectively. In fact, as the ecosystem matured through various cycles, it is interesting to note that debt has emerged as a popular funding option for many businesses.
Debt funding
refers to borrowing money from lenders with the promise of repaying them with interest, within a specified time. Unlike equity, debt helps protect shareholding and ownership of the business while being empowered with the capital to unlock growth.
‍
The Rise of Debt Funding in Startup Investment
Notably, alternative forms of funding, especially debt for startups, have seen a dramatic rise in the last couple of years. As the
funding winter
significantly drained capital infusion in startups, founders saw debt as a reliable source of capital to continue building and sustaining business growth.
“Debt financing is a faster and more reliable source of funding for businesses, which can help them grow their businesses without losing ownership of the business. It helps companies to leverage a small amount of money into a much larger sum, enabling more growth, which may otherwise be difficult,” Gagan Aggarwal, CFO of Clix Capital, told Mint.
In 2023, venture debt funds hit the $1B milestone in investing, which is an increase of 50 percent from the previous year while equity fundraising declined by about 35 percent to $39 B, according to
several industry reports
.
As we look towards
investment trends 2024
, debt funding is expected to play an increasingly significant role in startup financing. This shift reflects a growing maturity in the startup ecosystem and a desire for more flexible funding options.
‍
Innovative Debt Funding Tools for Startups
Innovation in funding and financing solutions for startups, MSMEs, and other emerging businesses are also on the rise. Within debt, one can opt for different kinds of instruments including bank loans, term loans, working capital loans, loans against collateral from NBFCs, vendor financing or invoice financing, corporate bonds, debentures, and trade credits.
Traditional Term loans:
Traditional bank loans and term loans remain foundational for many businesses. They provide structured capital with fixed repayment schedules, typically suited for long-term investments in assets or expansions.
Working capital loans:
Crucial for day-to-day operations, working capital loans ensure liquidity for inventory purchases, payroll, and other immediate expenses. They are often short-term and can be secured or unsecured, depending on the lender's risk assessment.
Loans against collateral from NBFCs:
Non-Banking Financial Companies (NBFCs) offer loans against collateral such as property, machinery, or even financial assets like stocks or mutual funds. These loans provide higher flexibility in terms of collateral types and can be quicker to process compared to traditional bank loans.
Vendor financing or invoice financing:
This can be particularly beneficial for capital-intensive businesses with large orders or delayed payments. Vendor financing and invoice financing allow companies to leverage their accounts receivable as collateral to secure immediate working capital. This helps maintain cash flow and operational continuity without waiting for payment cycles.
Corporate bonds and debentures:
For businesses seeking long-term debt capital, corporate bonds and debentures offer an avenue to raise funds from investors in exchange for periodic interest payments and eventual repayment of principal. These instruments can diversify funding sources beyond traditional loans.
Trade credits:
Trade credits involve suppliers extending credit terms to buyers, allowing businesses to defer payment for goods and services received. This arrangement supports cash flow management and operational flexibility, crucial for managing growth phases.
‍
As startup investment evolves, these debt funding tools are being tailored to meet the unique needs of high-growth companies. In 2024, we expect to see further innovations in these instruments, particularly in areas like revenue-based financing and AI-driven credit assessment.
‍
Emerging Trends in Debt Funding for Startups
The Rise of
'Equidebt'
Funding:
An interesting strategy that LVX has spotted in the last couple of years is topping up an equity round with debt or combining the two in what we have termed as an 'Equidebt' funding. In such a round, businesses safeguard their equity stakes to a certain extent while not taking the big risk that comes with debt funding at once.
Addressing the MSME Credit Gap
: In keeping with the demand for debt, there is no lack of lender or financing solution in the market today. Many are riding on the $530B credit gap opportunity to serve 64 million MSMEs in the country today as well as fill in the funding needs of new age tech startups.
Specialized Debt Financing Solutions
: With a deep understanding of how startups and lean businesses function over the last decade of working on funding startups, LVX also offers comprehensive debt financing solutions through
LV Debt
.
‍
Conclusion
As the startup ecosystem continues to evolve, debt funding is poised to play an increasingly vital role in supporting business growth. The investment trends 2024 suggest a more nuanced approach to startup financing, with debt instruments offering a balance between growth capital and founder control. However, as with any financial decision, founders must carefully evaluate their options and choose funding partners who understand the dynamic nature of startups and emerging businesses.
As a founder, one must make sure lenders understand the dynamic needs of an MSME, startups, or an agile business. It is important that founders exercise careful evaluation before committing to
debt agreements
as it will be a lasting relationship till the repayment is complete.
By
Team LVX
LV Debt
LetsVenture Debt
Equidebt
Funding
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Equidebt
Funding
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/lvx-track-portfolio-startups-investment-dashboard
TITLE: New ways to track your portfolio startups and invest strategically on LVX

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‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
May 20, 2024
June 12, 2024
·
5
min Read
New ways to track your portfolio startups and invest strategically on LVX
By
Team LVX
Copied to Clipboard!
As the Indian startup ecosystem grew and matured in the last decade, LVX has paved the way for more investors to take part in startups as an asset class. We’ve held transparency and access to information to investors as a cornerstone value in all our endeavours.
It is important that investors stay updated about startups in their portfolio, their performance, and be involved with founders, and understand future prospects of the startups.
Keeping this in mind
we have revamped the dashboard to provide transparent portfolio details at both holistic and granular levels.
As a step towards that commitment, we are happy to unveil our new and improved portfolio tracker on LVX, designed to make it easy and transparent for you to keep up with your portfolio companies.
Here are a few ways investors on the LVX public platform can navigate to track their portfolio efficiently.
Actionable Insights
Gain valuable insights into overall portfolio health and asset allocation. Use this information to identify opportunities to rebalance the portfolio and optimize investment strategy. The dashboard is designed for ease of use so investors spend less time navigating and more time making strategic investment decisions.
The portfolio summary gives a consolidated view of investment activity with key details such as the total amount invested, the current value in real-time, and the rate of gain and loss. The platform also presents a clear picture of returns as well as the total number of active and exited deals.
Downloadable tax statements
Investors get access to a one-stop platform for a comprehensive and customized list of all startups in their portfolio with a gist of their performance. Besides up-to-date information on each startup, the list can be downloaded to access and run in-depth analysis offline if investors prefer to integrate the data with external financial tools or software. One can also download tax statements for IT filing on private market investments.
Toggle between public and private deals with ease
LVX enables investors to lead or participate in both public deals (through the LVX AIF) as well as private syndicates where lead investors source startups independently. The new and improved dashboard lets investors get a detailed view of deals they are leading or participating across public and private platforms.
Clean and clear portfolio updates
It is important that angel investors stay updated on startups in their portfolio. That is why we diligently engage with all the portfolio startups on behalf of our investor community. On the investor dashboard, one can find crisp summaries based on startup reports to provide an overview of operational metrics, financial health, and other key updates. An investor can also access detailed reports and leave behind comments for founders to address.
The LVX platform also houses all the important documents for investors, including tax documents in the Document Vault.
By
Team LVX
Angel Investors
LetsVenture
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How to get started on LetsVenture as an investor
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Bangalore Corporate Office:
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/lvx-foundersfirst-entrepreneurship-innovation-india-sharad-sharma
TITLE: The game of entrepreneurship is changing in India: Sharad Sharma

Angel investing in India just changed: what founders and investors must know.
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, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
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June 12, 2024
June 12, 2024
·
5
min Read
The game of entrepreneurship is changing in India: Sharad Sharma
By
Tenzin Norzom
Copied to Clipboard!
The entrepreneurship scene in India is moving away from copycat innovation to ‘real innovation for Bharat,’ said Sharad Sharma, Co-founder of tech think tank iSPIRT Foundation. He was speaking at the third edition of
FoundersFirst, a LVX conclave for founders and startup operators
.
The new-age entrepreneurs are driving such innovation on the back of combinatorial innovation which refers to the practice of leveraging different parts of digital innovation and trends to uncover new value and opportunities. Sharad urged entrepreneurs to focus on deeptech research and innovation on top of combinatorial innovation – innovation achieved by combining different digital innovations.
One of the first examples of championing combinatorial innovation is the iPhone. He highlights that while there was no fundamentally new technology behind them, Apple had put things together in a way no other phone-makers did.
However, they realized that there’s no moat in combinatorial innovation alone. That is when Apple turned to Stanford University to conduct research in deeptech innovation.
"When the iPhone first came out, it could only fit three to four chips. With Stanford, they managed to create a bigger chip size that could do 20 RF filters at the time and built the first 'world phone' and nobody could copy it for four years,” he told a room full of entrepreneurs. That provided them with a competitive advantage and made them a valuable company.
To become a valuable company, entrepreneurs in India should also strive to own a building block in the value chain of their business to own a profit pool in a manner competitors cannot. For that to happen, partnership for research and development is key.
However, while there are attempts made to enable the research ecosystem, Sharad believes that there is a serious lack of domestic research and development infrastructure in India.
India chose not to go for the American system to use universities as public infrastructure for research and build them as teaching universities. Turning them around now would be difficult.
Last year, the government of India decided to create a national research foundation for basic research and earmarked Rs 100,000 Cr for industry-directed private research.
Such initiatives would enable combinatorial innovation companies to add a layer of deep innovation and become valuable companies in the future. For entrepreneurs in India, the wide range of data that is publicly available and the size of the market are in their favour.
By
Tenzin Norzom
FoundersFirst 2024
Innovation
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WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/space-tech-agnikul-rocket-startups-lvx
TITLE: When the space is your oyster

Angel investing in India just changed: what founders and investors must know.
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letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
May 31, 2024
May 31, 2024
·
5
min Read
When the space is your oyster
By
Team LetsVenture
Copied to Clipboard!
"So many things are possible just as long as you don’t know they’re impossible." -
Norton Juster, The Phantom Tollbooth
Spacetech startup Agnikul Cosmos
scripted history with the successful launch of the Agnibaan SoRTed-01 mission, marking the world’s first flight with a single-piece, 3D-printed rocket engine.
The rocket features the first semi-cryogenic engine completely designed and manufactured indigenously. Assembled at Agnikul’s facilities at IIT Madras, the rocket took off from Agnikul’s own and India’s first and only private launchpad at Sriharikota.
“All the mission objectives of this controlled vertical ascent flight were met and performance was nominal,” the startup wrote, announcing the mission success on X. Among many firsts, it also marked India’s first flight with a semi-cryo engine, which uses a mix of liquid and gas for fuel.
Prime Minister Narendra Modi
congratulated the team on spearheading a ‘remarkable feat which will make the entire nation proud.’
Others, including
Indian Space Research Organisation (ISRO)
,
Union Minister Rajeev Chandrasekhar
,
actor Dulquer Salmaan
, and
sports shooter Joydeep Karmakar
expressed their respect and congratulated the team.
Meanwhile,
Agnikul Co-founder and CEO Srinath Ravichandran
shares that he’s honored to be working with people with great grit and determination, and the fact that his team flew a fully controlled flight on autopilot is still sinking in. “Everyone I spoke to in our Mission Control Room had a unique way to describe their experience of seeing the last umbilical disconnect,” he wrote on X.
“Some achievements are truly out of this world and we at LVX are only grateful for the opportunity to back visionary founders like Srinath and Moin SPM early in their journey at the seed stage in 2020,” said Shanti Mohan, Co-founder and CEO of LVX.
However, the startup braved great challenges to meet success. Agnikul made five attempts to launch the rocket and transported it multiple times from IIT Madras Research Park to their launchpad in Sriharikota.
“I don't think any first-time launch vehicle in the world has gone through so much,"
Satyanarayanan Chakravarthy, Founding Advisor at Agnikul Cosmos,
told the media. Satyanarayanan is also the founder of several other deeptech startups in LVX portfolio, including The ePlane Company, which pitched at LetsIgnite 2024.
‍
By
Team LetsVenture
Spacetech
startups
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Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
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For Investors
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@2025 - All Rights Reserved
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WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/lv-debt-funding-startups-emerging-businesses
TITLE: Funding Fridays: Decoding debt funding for startups and emerging businesses

Angel investing in India just changed: what founders and investors must know.
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Alert:
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‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
May 28, 2024
May 28, 2024
·
4
5
min Read
Funding Fridays: Decoding debt funding for startups and emerging businesses
By
Tenzin Norzom
Copied to Clipboard!
Gone are the days of idolizing businesses run without debt or viewing debt as a burden. Today, financial institutions consider having a credit history of borrowing and repaying a good sign of business engagement.
“In fact, many modern-day entrepreneurs actively seek loans even when they have enough capital just to prepare a case history and solely to establish a track record,” says
Shanti Mohan,
Founder and CEO, LVX, in conversation with
Pramod Lamba,
Head of Sales, LV Debt, in an engaging AMA, Funding Fridays, organised recently to answer queries of founders around debt funding.
Here are the top takeaways from the online webinar to educate entrepreneurs about various fundraising tools.
Vintage of the company matters
Lenders care about how long the company has been in business. A newly formed company in the pre-seed stage may find it difficult to secure debt. It is always better to have completed at least one financial cycle so there’s a financial statement to showcase the state of the business.
Most non-banking financial companies (NBFCs) prefer lending to companies that are at least three years old. Albeit limited options, younger companies can still make a case by showcasing business acumen to raise debt in the early stage. However, such options often come at higher rates and less favourable terms when compared with debt options for companies that have more vintage.
Showcase ability and willingness to pay
A business’s ability to pay is just as important as its willingness to pay.
Lenders usually assess the ability to pay through business revenue and consider disbursing a loan of anywhere between 10 to 25 percent of the top line depending on risk appetite.  Hence, the greater the revenue, the greater the chance of securing higher debt.
However, the intent or the willingness to pay is also an area of concern for lenders. This can be through records of Days Past Due (DPD), which show punctuality in repayment behaviour.
“I've seen cases where debt funding of Rs 1Cr is rejected because of an outstanding amount of Rs 5000 on credit card. Such slip-ups can be costly,” says Pramod.
Keep the runway in check
The ideal time to start fundraising for debt is when you have a runway of at least five to six months, especially in the startup world where ‘burn’ culture is prevalent. Getting a loan will become increasingly more difficult as the runway tapers down further.
“However, at times, we do special approval on certain cases. For instance, we can give debt if founders have raised one round of equity, are in between two equity rounds, or have shareholders’ agreement (SHA) signed with cash in the bank likely to hit in the next 15 days,” Pramod adds, speaking about LV Debt, a pure-play debt funding solution for startups and emerging businesses.
Do not over-leverage
The ability to get a loan is not a reason to secure as much debt funding as possible. The Reserve Bank of India (RBI) has severely reprimanded unsecured lending because people are taking multiple loans from different vendors. A business that is capable of servicing only Rs 10 should not have Rs 40 in loan repayment in EMI.
In the end, the founder must decide whether the business is equipped to face the challenges of being over-leveraged because ultimately, the business has to start paying the EMIs.
Debt can be risky debt.
While debt can champion business growth when put to strategic use, founders must also be aware of the risks associated with debt because in times of crisis, debt can be very unforgiving.
Businesses must understand the impact and carefully read term sheets and note the assets getting attached in case of failure to repay.
“We’ve seen that happening. A SaaS startup running very well for six years with $10M  ARR took debt to scale. But then the pandemic struck, their revenue started dropping, and the debt investor bought out all the IP.  The company had to shut down,” Shanti says, emphasizing the worst-case scenario.
At the same time, with the right strategy, debt can set the stage for impressive growth. Highly successful startups in India such as Country Delight, BluSmart, MyGlamm, Homelane, BigBasket, among others, have scaled on the power of debt.
‍
To know more about alternative forms of funding,
join our upcoming expert-led AMA.
By
Tenzin Norzom
LV Debt
Funding
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Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
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For Investors
For Founders
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@2025 - All Rights Reserved
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Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/lvx-portfolio-fundraising-ai-acquisitions-public-market-startups
TITLE: [Portfolio Watch] Surging fundraising activity, strategic AI acquisitions, eyeing the public market, and more

Angel investing in India just changed: what founders and investors must know.
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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
May 27, 2024
May 24, 2024
·
5
min Read
[Portfolio Watch] Surging fundraising activity, strategic AI acquisitions, eyeing the public market, and more
By
Team LVX
Copied to Clipboard!
The startup ecosystem is slowly but steadily recovering from the funding winter. The early signs are visible in LVX portfolio.
A slew of startups like
DrinkPrime, The Betel Leaf, and Celcius Logistics
have clinched capital to grow and expand their business while fintech startup
niyogin acquired AI platform SuperScan
in a strategic move to embrace AI.
The eco-friendly and sustainability market draws interest. Gurgaon-based
Regrip
raised fresh funding from reputed ecosystem leaders, less than a year after getting investment from Bollywood actor Suniel Shetty.
This is also a reminder of the diverse range of startups in our portfolio at LVX.
Here are some of the most exciting highlights.
Thinkerbell Labs: Wiring inclusive education
Startup Name:
Thinkerbell Labs
Sector:
Edtech
Founders:
Sanskriti Dawle, Dilip Ramesh, Aman Srivastava, and Saif Shaikh
The journey so far:
Thinkerbell founders
Sanskriti Dawle, Dilip Ramesh, Aman Srivastava, and Saif Shaikh found their way to
Forbes 30 under 30 Asia 2024.
They are the team behind the world’s first self-learning braille device Annie which started as a college project at BITS Pilani, Goa, in 2016. They have since donned the entrepreneurial hat to put modern technology in use to address social problems.
Annie, their first product, rose to fame in Shark Tank India Season 1 and is now available in India, the US, the UK, Ireland, Australia, and New Zealand.
Celcius Logistics: Scaling new heights in cold chain solutions
‍
Startup Name:
Celcius Logistics
Sector:
Logistics
Founder:
Swarup Bose
The journey so far:
End-to-end cold chain startup Celcius Logistics has raised
Rs 40 Cr in a pre-Series B funding
round. The startup aims to use the fresh capital to enhance warehousing capabilities and expand reach in over 500 cities across India. It will support Celcius in creating India's first unbroken cold chain, ensuring efficient and reliable cold storage solutions across the country.
Operating on an aggregator model, the Mumbai-based startup provides a one-stop platform to connect shippers and transporters, serving clients, including Zomato, Spicejet, Reliance Pharma, Maersk, Prabhat Dairy, Baskin Robbins, Vadilal, Domino’s, and Keventers, among others.
In April 2023, Celsius raised Rs 100 crore as part of its Series A round.
DrinkPrime: Ensuring access to clean drinking water
Startup Name:
DrinkPrime
Sector:
Consumer Electronics
Founders:
Vijender Reddy and Manas Ranjan Hota
The journey so far:
RO water supply startup DrinkPrime has raised $3 million as part of its Series B round. The Bengaluru-based startup operates on a subscription-based model to ensure safe drinking water is accessible to urban households. It leverages modern tech like the Internet of Things to do away with the upfront costs and maintenance hassles of traditional water purifiers.
Founded in 2016 by Vijender Reddy and Manas Ranjan Hota, the startup reaches over 2 lakh families across seven cities.
Regrip: Breathing life in the tyre industry
Startup Name:
Regrip
Sector:
Auto
Founder:
Tushar Suhalka
The journey so far:
Regrip has raised $2 million about Rs 16.7 crore from a group of investors, including LVX. Based in Gurgaon, Regrip is in the business of re-engineering tyres at a time when 1.5 billion tyres are discarded every day.
The fresh funding will help Regrip enhance its technology capabilities and its network of collecting discarded tyres. Backed by Bollywood actor Suniel Shetty, Regrip aims to create a circular economy by increasing the lifespan of tyres and converting non-reusable ones into raw materials.
ZappFresh: Transforming the meat supply chain
Startup Name:
ZappFresh
Sector:
Supply chain and logistics
Founder:
Deepanshu Manchanda and Shruti Gochhwal
The journey so far:
Meat delivery startup ZappFresh sets its sights on the public market as it converts from a private limited company into a public limited company.
Founded by Deepanshu Manchanda and Shruti Gochhwal in 2015, it supplies meat, including seafood and ready-to-cook items, from farms to customers in less than 90 minutes. Based in Gurgaon, the company has raised around $14 million to date.
niyogin: Empowering SMEs with fintech solutions
Startup Name:
niyogin
Sector:
Fintech
Founders:
Amit Rajpal and Gaurav Patankar
The journey so far:
Fintech startup niyogin acquired SuperScan, the AI platform by enterprise tech startup Orbo, for an undisclosed amount.
Founded in 2017, niyogin aims to democratise finance by catering to underserved segments of the economy, particularly small businesses, and fulfilling unmet financial needs through tailored products and services. The fintech platform focuses on diversified segments such as rural tech, credit and wealth tech.
InstaAstro: Insights into the future
Startup Name:
InstaAstro
Sector:
Information Services
Founder:
Nitin Verma
The journey so far:
Astrology services startup InstaAstro has raised Rs 3.2 Cr in a seed round. It will foray into spiritual e-commerce, daily pooja, and reiki healing services with the new feature. At present, InstaAstro offers horoscopes, tarot readings, and numerology in various regional languages.
Founded in 2021 by Nitin Verma, the platform connects users with astrologers over call or chat. In the same year, the startup raised Rs 18.50 Cr as part of pre-Series A round.
The Betel Leaf: Paan with a modern twist
Startup Name:
The Betel Leaf
Sector:
Food and Beverage
Founders:
Prem Rheja and Payal Raheja
‍
The journey so far:
Bangalore-based paan brand The Betel Leaf has raised a bridge round of $1.2 million. The D2C brand is India’s first FSSAI-approved online paan delivery company.
The startup plans on expanding its online presence both in India and overseas in the next two years. It is looking to use technology to automate production to maintain consistency as it scales in volume and range.
Classplus: Educating at scale
Startup Name:
Classplus
Sector:
Edtech
Founders:
Mukul Rustagi and Bhaswat Agarwal
The journey so far:
In a refreshing move to express gratitude, edtech startup Classplus has announced Gratitude SARs to its customers, vendors, and partners. This means creators and teachers on the edtech platform will get stock appreciation rights so they benefit from the company’s growth.
Founded in 2018, Classplus is a B2B Edtech startup enabling educators to launch and scale their online coaching platforms, providing a direct way to monetise teaching.
Crownit: Bringing depth to market research
Startup Name:
Crown It
Sector:
Market Research
Founder:
Sameer Grover
The journey so far:
Online market research platform Crown It was acquired by Ipsos. The Gurgaon-based startup helps entities across industries with product testing, basket analytics, launch monitor, concept testing, campaign evaluation, product feedback, and surveys, among others.
With this acquisition, Crown It aims to enhance data collection capabilities for Ipsos and support its vision of the future of market research in India.
‍
(
Sign up
on LVX to invest in top startup deals and join our community of over 20K investors from more than 60 countries.)
By
Team LVX
LetsVenture portfolio
Funding
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June 24, 2025
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/lvx-aif-startups-angel-investing
TITLE: LVX AIF Information

Angel investing in India just changed: what founders and investors must know.
Read more ->
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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
February 21, 2024
February 21, 2024
·
5
min Read
LVX AIF Information
By
Shanti Mohan
Copied to Clipboard!
I am writing regarding our proposed changes to the LVX (LV) AIF PPM. It is important to address and explain our position as some investors are labeling this as “sneaky” - I believe we could have avoided a PPM consent and termed it as a platform fee, which we did not, as we want to ensure complete transparency to our AIF investors. Having said that, I think it is right to clarify our position.
Background:
We started as a tech-enabled investing marketplace in 2013 when there was a lack of information asymmetry in angel investing. LV actively worked with other players in the ecosystem to ensure we had an easier way to invest in startups. The Cat 1 - Angel Fund was created with this intent – to ensure angel investors have an easy vehicle to invest in startups, with a clear definition of accredited investors. This also protected founders as they did not have investors directly on the captable.
LV today has a Cat-1 Angel AIF license approved in 2018. We have close to 4.5K investors who have invested across 900 schemes. As we were the early pioneers of the AIF, we had created the PPM with certain cost structures in mind.
Facts about the Angel AIF:
1. SEBI defines an angel investor commitment of Rs 25 lakhs over five years. After five years, they have to be re-onboarded the AIF (run the KYC again to ensure they meet the accredited criteria).
2. Investors have a commitment of five years. Startups are operational beyond five years, and LV as the manager continues to work with our founders.
3. In full transparency, we charge an Rs 25,000 onboarding fee (one time) and an investment fee of one to two percent with a Carry of three to five percent on exit. We don’t charge a management fee every year to cover the costs of the fund over five years (While my PPM allows an onboarding fee of Rs 50,000 with a transaction fee of up to five percent).
4. We were the first in the ecosystem to reduce the Carry from 20 percent to 10 percent (this is capped) in the interest of the average angel investor on the platform and AIF. I didn’t see any rallying behind this by anyone (certainly not any lead investors) when we believed this would be a great way to ensure that wealth creation for the angel investors is protected.
In the last year, as we complete five years, we realized a few points:
1. More startup founders need help. Many founders are in distress. Many startup founders are restructuring, flipping, getting acqui-hired. In all these cases, there is no Carry at exit to cover the operational costs. While we all lose, there is an additional operational cost to be managed by legal and operations. We could choose to be non-participative or choose to actively engage and recover some assets for our investors. This costs us money, which was not accounted for.
2. There have been changes in compliance (like DEMAT for AIF units), and additional compliances to ensure we continue to protect our investors, and that involves costs.
We had issued a change in PPM to address these costs. We had proposed a three percent exit fee (this was only for companies where there was an exit on loss, with no Carry).
However, pursuant to feedback received from our investors, we would like to update our note on Exit Fee point to reflect the following:
Action on next steps:
1. Exit expenses towards a company winding down costs, corporate action costs, external legal fee on mergers/acquisition, restructuring and any other cost reasonably incurred by the Manager or Scheme to comply with any SEBI / Regulatory rulings in the future shall be separately charged on cost basis.
2. We plan to organize a call with our AIF investors to explain the changes and the rationale for the same.
While it is good to see investors reach out, I would have been delighted had we got similar feedback when we reduced our Carry to cap it at 10 percent. I know many leads who moved away because they wanted to continue to charge the 20 percent fee – participating investors may not have internalized this.
In spite of all that is being said, I want to reiterate that as an organization, we stand for high ethics and transparency. When we run a platform with 5,000 investors, it is easy to miss the finer details and the effort being put in to create a collaborative ecosystem. I have had the Press reach out for clarifications on our pricing models. Hence it is important for everyone who wants to understand the details.
Thanks for your continued support. Being a founder has never been easy!
By
Shanti Mohan
LV AIF
Angel Investors
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The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
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@2025 - All Rights Reserved
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Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/lvx-debt-loan-startup-funding-india
TITLE: The importance of debt in a changing startup funding environment

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
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Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
February 8, 2024
February 7, 2024
·
5
min Read
The importance of debt in a changing startup funding environment
By
Tenzin Norzom
Copied to Clipboard!
Think startup funding, and equity is the first thing that comes to mind. However, equity (raising capital in exchange for equity) is not the only mode of funding for startups and emerging businesses.
So what if founders need to raise capital to grow their business without letting go of their equity further? Enter
LV Debt, a pure-play debt solution to provide working capital to help emerging businesses achieve their next stage of growth.
Alternative forms of funding, including debt, have seen a huge rise in demand in the last couple of years.
Unlike the loans provided by conservative institutions like banks, LVX is uniquely positioned to offer debt funding according to the needs of startups, emerging businesses, and founders in mind.
As the equity funding market takes time to gain ground, debt as well as the combination of equity and debt rounds are expected to become a strong funding instrument in the coming years.
Is debt for all?
Not all startups or emerging businesses should raise debt. It is not everyone’s cup of tea.
As a founder, if you cannot forecast your startup’s revenue or think you can defer the burden of this debt to future investors, do not raise debt. One should also not blindly resort to debt just because you cannot raise equity.
However, with a good strategy in place, raising debt can help unlock significant growth for your business.
A good time to start strategizing for debt is when you have successfully navigated the early stages of building a business, and cash flow for the business is more predictable and stable, and the startup is well on its way to having positive unit economics.
Finally, take debt only when it can be at least partially funded by your cash flows. In such cases, raising debt often becomes a cheaper option than raising equity.
Some of the most successful startups like
Ather Energy, BigBasket, Swiggy, and BluSmart,
among others, have leveraged debt and alternate forms of funding to scale successfully.
‍
Raise debt at the right stage and time and it can positively impact your startup in the following ways:
Preserve equity:
Founders must be judicious about startup equity and dilute it sparingly. When you give away too much equity early in the journey, you risk losing control over critical decisions regarding growth direction, business strategy, and leadership of the company.
When you raise debt, startup equity remains intact and so does your ownership and control in the business.
Retain valuation:
A lot of fundraising discussions between founders and investors hinge on valuation. Even after all other aspects of the business are sorted, disagreements regarding the ‘fair value’ of a company become a hurdle in closing the deal. When raising debt, which is essentially a loan that needs to be repaid, it does not affect the intrinsic value of a company.
Unlike equity investment, debt investment does not change the ownership structure of the business. The business is solely responsible for making sure the debt is repaid in the stipulated time.
Debt
funding can help extend the runway to avoid downrounds during funding crunch and delay equity funding till the market is more favorable.
‍
Working capital for growth:
Taking debt is a good way to fuel growth, whether it is expanding operations, launching new products, or strengthening your market presence. By using borrowed funds, startups can amplify their resources without giving up ownership, especially when the founders believe they can generate a higher return on the borrowed capital than the cost of the debt.
(A pioneer in democratizing private markets of India, LVX, through its new product LV Debt, aims to meet the growing demand for alternate forms of funding across stages of a startup's life cycle. Watch this space for more updates on LV Debt.)
‍
By
Tenzin Norzom
LetsVenture Debt
startups
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Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/private-market-report-lvx-front-seat-view-ecosystem
TITLE: Perks of running LVX is front-seat view of the ecosystem

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
January 23, 2024
January 23, 2024
·
5
min Read
Perks of running LVX is front-seat view of the ecosystem
By
Shanti Mohan
Copied to Clipboard!
When we started in 2013, India was sitting on a pool of wealth but lacked the crucial understanding of investing in alternative asset classes.
The first few years, from 2013 to 2018, were like a lab experiment – about evangelizing, working with the regulators, and laying the groundwork to make people aware of the nuances of private markets. This included offering the official definition of ‘accredited investor’ to SEBI, along with other ecosystem influencers, and conducting numerous workshops and masterclasses about investing in startups, among others.
With our platform, we have brought more transparency, removed all the information asymmetry, and made startup investment more accessible.
In a way, we have co-created the early-stage ecosystem in India.
A decade later today, we continue to remain India’s largest private market investing platform in both early and growth stage investments. Through
LVX and trica – our growth stage investment platform for family offices – we have enabled over 1000 rounds of funding worth $250 Mn in early to growth and pre-IPO startups.
The past year was not easy by any means for founders, investors, or anyone in the ecosystem. However, I would still call it a good year for the ecosystem because it pushed us all to move away from the norm and value the toil it takes to build a business.
It segregated the entrepreneurs out of all the founders today; I maintain that all entrepreneurs may be founders but not all founders are entrepreneurs.
The biggest perk of running LVX is that I get a front-seat view of the ecosystem.
‍
Here are some of the trends and concerns I saw this year:
On the investing side:
1.
Investor commitment trends:
This year at LVX we have seen a further tightening of commitments from investors in H1 and H2, though we have started to see signs of revival in the last few months. As a team, we have been very selective in our curation process, and have double-indexed on investing into portfolio founders. Writing cheques is far easier than continuing to support founders. So don’t judge investors by the number of cheques they write.
2.
Sectors that saw interest:
While healthtech and fintech are evergreen sectors, more and more investors are scouting for deals in cleantech such as EV and renewable energy, deeptech startups, including artificial intelligence, drones, and spacetech. We found most of the deeptech startups emerge from Bangalore while SaaS startups prefer to be based in Chennai, and D2C startups in and around Delhi.
3.
Beyond the metros:
The wealthy in small towns in India are ready to invest in startups due to greater awareness of the asset class. They prefer investing in and promoting local founders as their first and easily accessible means to the ecosystem.
4.
Lead investors' role in the angel stage:
The last two years have seen more fatalities and founders struggling to survive. We have seen founders struggle to reorient to the new benchmarks of funding readiness and continue to stay relevant. Interestingly, many lead investors are absent at the time of crisis to manage their commitment to their syndicate backers.
5.
Portfolio-based investing:
Funds continue to be the path for investors who lack time or the interest to deeply analyze deals. There will be more innovation around portfolio-based investing (as we are doing at LVX today).
6.
Founder-turned-investors
continue to be the best profile of investors. Their ability to understand founder challenges and provide support seems more natural. As an investor, try and find such champions to work with.
7.
Patient capital from family offices:
This was the year when family offices came to the fore, whether it was digesting large quantums of pre-IPO start-up tech stock or actively participating in the profusion of bridge rounds that took place at pre-Series A to pre-Series B stages. This activity is significant in the absence of VCs deploying the dry powder they are sitting on. Since this capital comes with a strong ‘dhanda’ ethic, I think companies that have digested this capital will take a pragmatic approach to business building, a departure from a typical growth led model.  I see this capital unlock as a strong foundation setting for the next decade.
On the founder side:
1.
At times of crisis, relationships trump.
Investors are willing to give another chance, provided they are not taken by surprise. Founders who are very transactional don’t succeed and don’t find the support they need. Lack of transparency with investors is not treated well in the investor community.
2. At a time when
capital is difficult to come by, serial entrepreneurs are playing it smart
by focusing on maintaining a healthy runway of at least two years. Their strategy is to raise with about 18 months of runway to gain better negotiating power. On the other hand, several first-time founders tend to hold on to their last valuation raised, which cannot be justified in today’s market. Many are going into ‘survival’ mode or shutting down.
3.
Equity distribution still not understood by founders.
We continue to see startups dilute high amounts of equity for small capital raised in early rounds, and equity given away to advisors early on. With such over-dilution in the initial stage, startups are struggling to raise further rounds.
More than 650 startups have raised funding with LVX . We’ve also opened the door to startups and private market investment to over 20,000 investors. Though the journey has been meaningful, the work continues to be arduous and complex in India.
In 2023, we recorded 169 deals across cleantech, deeptech, enterprise SaaS, and fintech, among others on LVX and trica.
2023 is also the year we saw a significant increase in the interest of domestic capital allocators to participate in secondaries - both GP-led continuation vehicles as well as direct secondary investments in tech startups. This is in line with what we are seeing globally - in 2023 and early 2024, Blackstone and Lexington closed record breaking secondary fund vehicles at $22.2 Bn and $22.7 Bn respectively. With the bid-ask price further reducing in 2024, as macros remain under stress and the ‘golden tap’ only opens a fraction, I see the action in the domestic secondaries market only picking up further.
Our vision remains intact: To ensure that investors (angels, UHNIs and family offices) have access to the best entrepreneurs and to make fundraising and liquidity easy and transparent for founders.
LVX completed 10 years in May 2023. It takes a village to build a company and some more to set up an institution like LVX. My gratitude to the team and everyone who has joined me in organizing India’s private market in the last 10 years.
‍
(More insights on
The Great Metamorphosis: LVX's Private Market Investing Outlook, Insights & Projections 2023-24.
Get the
full report here
)
By
Shanti Mohan
Angel Investors
Private Market Investment
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Angel Investors
Private Market Investment
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/report-lvx-private-market-investing-insights-projections-2023-24
TITLE: The Great Metamorphosis: LVX’s Private Market Investing Outlook, Insights & Projections 2023-24

Angel investing in India just changed: what founders and investors must know.
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Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
January 23, 2024
January 23, 2024
·
5
min Read
The Great Metamorphosis: LVX’s Private Market Investing Outlook, Insights & Projections 2023-24
By
Team LVX
Copied to Clipboard!
India's leading tech platform for private market investment LVX captures the state of the private market investment landscape in the country in its annual report,
The Great Metamorphosis: Private Market Investing Outlook, Insights and Projections 2023-24,
packed with data and insights from top investors and industry practitioners.
From our qualitative research and interviews with leading VCs and investors,
the report outlines 10 key trends that point to a maturing startup ecosystem
.
One of the key findings shows that the theme for 2024 will be the maturity of the startup ecosystem. This is a time when it matures and settles down. And
2025 is when it hits the inflection point.
Another key finding shows that Limited Partner (LP) sentiments, both domestic and global, towards the Indian startup ecosystem, and the ‘India story’ is at an all-time high.
It also shows that founders have settled in a realistic startup market with a marked difference between entrepreneurs and fundraising pitches during the funding euphoria in 2020 and 2021 versus today.
On the other hand, FOMO investing is also receding and every investor is developing their conviction rather than piggybacking on other’s due diligence which was more commonly found in 2020 and 2021.
Investors also anticipate less frequent but larger cheque sizes in early-stage deals and hope to capitalize on these opportunities, among other things.
Here is a complete picture of ecosystem trends in 2023-24
‍
2023-24 Ecosystem Trends
Markets mature: The Indian startup ecosystem likely to hit an inflection point in 2025
Strong belief in India story: LP sentiment towards India is at an all-time high
FOMO investing recedes: Investors learn to build their own conviction
Less frequent but rich funding rounds to surface in early-stage deals
Founders have settled in a realistic startup market
Valuation enigma is a major fundraising hurdle
IPO green shoots: More startups to go public in 2024
Equidebt: Alternate forms of investing on the rise
There’s greater investor scrutiny of governance
Startup investments offer family offices a chance to explore ‘burn’ culture, a significant increase in engagement between funds and LPs, and other family office trends
‍
Download The Report
‍
LVX continued to be
the most consistently active investor with 159 deals in CY 2023
as well as
11 exits with returns ranging from 2X to 5X.
The top sectors on LVX are
cleantech
(electric vehicle and renewable energy),
deeptech
(internet of things, unmanned aerial vehicles, spacetech, robotic process automation, and Web3),
enterprisetech
(SaaS and enterprise services), and
fintech
.
Shanti Mohan, Founder and CEO, LVX and trica, said
: “This year at LVX we have seen a further tightening of commitments from investors in H1 and H2, nonetheless in the last couple of months we are seeing signs of revival. As a team, we have been very selective in our commitments (as is obvious by market conditions) and spent a lot of time with our founders, supporting them with business feedback, and customer introductions.”
‍
Through LVX and trica – our growth-stage investment platform for family offices – we have enabled over 1000 rounds of funding worth $250 million in early-to-growth and pre-IPO startups since inception.
‍
About LVX and trica
LVX is a pioneering marketplace for early-stage startup investing that ensures fundraising in India’s private market is easy, efficient, and transparent for both startups and investors.
Since it started in 2013, LVX has raised over $250 million for 650+ startups with a portfolio value of over $11B. The LVX platform has more than 20K+ investors from 60 countries.
LVX is backed by Accel, Chiratae Ventures, Nandan Nilekani, Ratan Tata, Rishad Premji, Mohandas Pai, Sharad Sharma, and Anupam Mittal.
The company’s larger goal has led it to deliver timely products and features, making it a one-stop destination for private market investments from early-stage to growth-stage both for investors as well as founders.
‍
In 2021, LVX launched its technology platform for growth-stage investments and family office
trica capital
and equity management, cap table & ESOP management tool
trica equity
.
In 2022, LVX launched Scalix, a Founder OS product to make starting up easy for early-stage founders. Scalix offers assistance for a range of operations from community building to resources on industry best practices, access to service providers, and product deals.
‍
(More insights on
The Great Metamorphosis: LVX's Private Market Investing Outlook, Insights & Projections 2023-24.
Get the
full report here
)
By
Team LVX
Private Market Investment
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Private Market Investment
Bangalore Corporate Office:
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Company
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/angel-tax-impact-indian-startups-investors-letsignite
TITLE: Dive deep into the Angel Tax and its crippling impact on Indian startups

Angel investing in India just changed: what founders and investors must know.
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Alert:
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, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
December 8, 2023
December 8, 2023
·
5
min Read
Dive deep into the Angel Tax and its crippling impact on Indian startups
By
Team LVX
Copied to Clipboard!
How does the angel tax and the valuation methods prescribed under it affect startups operating in a highly unpredictable market? Here's a brief highlight from a fireside chat on decoding angel tax at LetsIgnite2023, India’s largest conclave for startup investors.
1) Angel tax is an albatross on the neck of every startup. Angel tax is applicable not on angels but on the startups raising money from angels.
2) This is why investments via AIF are a great vehicle because you are exempt from angel tax.
3) Startups should assess the pedigree of the investor's before taking their funds. It will make their due diligence process smoother because they need to provide investor details to the regulatory body.
4) There should be a repository of startups that have been served a notice on angel tax so the government can see the scale of the hurdle that angel tax imposes on the ecosystem.
5) Despite this, entrepreneurs in India continue to build. If you can build a business in India, you can build a business anywhere in the world.
Catch the complete discussion featuring
Siddarth Pai,
Founding Partner, 3One4 Capital;
Vishal Chopra,
Co-Founder and CEO, WeRize; and
Sanjay Khan Nagra,
Partner, Khaitan & Co.
By
Team LVX
Angel Tax
startups
LetsIgnite 2023
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Angel Tax
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LetsIgnite 2023
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
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@2025 - All Rights Reserved
Terms of Use
Investor Ethics
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Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/founders-operators-angel-investors-startup-capital-letsignite-2023
TITLE: Rise of founders as angels and what they do better

Angel investing in India just changed: what founders and investors must know.
Read more ->
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Does Not Belong to LetsVenture -
Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
November 27, 2023
November 27, 2023
·
5
min Read
Rise of founders as angels and what they do better
By
Team LVX
Copied to Clipboard!
Insights into a fun and engaging discussion on the rise of founders as angels and what they do better:
1) 99 percent of founder-operators get started accidentally and most of them are only spending time reactively. Your 1AM text with an honest request is more likely to get their response and attention than weekly/monthly call.
2) As an angel, you’re always wearing the founder’s hat. You start learning about angel investing as a founder when you go through the process of raising. After the first several investments through their network, founder-turned-angels begin to think about their investing business as a product.
3) If you invest in a company that is similar to yours, you are doing a disservice to the founder. An angel must also avoid investing in portfolio competitors.
4) Investing as an angel is a lot of fun. Investing as a VC is a lot of work.
5) Remember you won’t have all the data. Angel investing is literally a leap of faith.6) Finally, get rid of angel tax. There should be nothing called angel tax.
Catch the full discussion featuring
Aakrit Vaish,
Co-founder and CEO, Haptik;
Abhishek Goyal,
Co-founder, Tracxn;
Rohit MA,
Managing Partner, PeerCapital, moderated by
Dipti Nair,
Brand and Marketing Head, LVX.
By
Team LVX
Angel Investors
LetsIgnite 2023
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Angel Investors
LetsIgnite 2023
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/building-scaling-startups-equidebt-funding-letsignite-2023
TITLE: A deep dive into building and scaling a company with equidebt at LetsIgnite 2023

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
Read More
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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
November 27, 2023
November 27, 2023
·
5
min Read
A deep dive into building and scaling a company with equidebt at LetsIgnite 2023
By
Team LVX
Copied to Clipboard!
Key takeaways from an insightful discussion on building a company with equidebt at LetsIgnite 2023, India's largest conclave for startup investors.
1) Equity and debt are very different forms of capital. Equity doesn’t need to be repaid while if you don’t pay for your debt, you die.
2) Debt is much cheaper than paying with equity. The easiest case of taking a debt is when that debt will lead to profitability. Equity can’t be replaced by debt. They’re complimentary.
‍
‍
3) However, debt must be used judiciously and effectively and not as a blanket case. There are as many as eight different use cases for debt, and possibly even more.
4) When to take debt:
- When your unit economics are positive, and the capital will help you get to positive EBITDA.
- When you have a low-risk burn (sellable assets)
- When there is asymmetric information between you and potential equity investors. For instance, when the world thinks of you as high-risk but you know you’re low-risk burn – this requires tremendous confidence in your thesis).
5) When not to take debt:
- When you cannot forecast your revenue
- When you intend to pawn the burden of this debt to future investors
- Just because you cannot raise equity
Catch the complete discussion featuring
Ishpreet Singh Gandhi,
Founder, Stride Ventures and StrideOne;
Ritesh Banglani,
Tech VC, Stellaris Venture Partners;
Punit K Goyal,
Co-founder, BluSmart;
Srikanth Iyer,
Co-founder and CEO, Homelane; and
Vaibhav Vardhan,
CEO, Inc42 Media.
By
Team LVX
Funding
Equidebt
LetsIgnite 2023
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This is some text inside of a div block.
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Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/startups-angel-investors-power-law-portfolio-letsignite-2023
TITLE: Power law's ability to make investors lazy and other insights on building a successful portfolio at LetsIgnite 2023

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
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Read More
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Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
November 27, 2023
November 27, 2023
·
3
5
min Read
Power law's ability to make investors lazy and other insights on building a successful portfolio at LetsIgnite 2023
By
Team LVX
Copied to Clipboard!
What does it take to build a portfolio immune to larger market trends? Here are the top takeaways from the panel discussion on lead investing and creation of successful portfolios at LetsIgnite 2023.
1) In the next 20 years, India is going to be a key supplier of entrepreneurial talent to the world.
2) Trust the founder and look at why you think he has a chance at winning. In early stage, the number one leading indicator of success is founder grit.
3) Angel investors need a portfolio approach because the success ratio for early-stage investing is very low. Choose your sectors carefully. Bet on two to three sectors, go deep into them, and work with the founders.
4) Power law works if you have intelligently invested in those 100 works. One shouldn’t think that just because I’ve invested in many deals, some should work. And when you win, ensure that you win big.
5) The expertise of a fund manager lasts only up to a certain period. If you’ve hit the threshold, one should not hold on to it. It is important to know that from an exit perspective.
‍
Catch the complete discussion featuring Soumitra Sharma, Operator-Angel, US-India Corridor; Uday Sodhi, Angel Investor; Vishesh Rajaram, Managing Partner, Speciale Invest; Anirudh Singh, Partner, Avataar Venture Partners; Nakul Saxena, President – Early Stage, LVX.
By
Team LVX
Alternative Investment Fund (AIF)
Angel Investors
LetsIgnite 2023
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·
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2
min read
Angel Funding: When It’s the Right Time to Raise — and When It’s Not
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January 18, 2022
·
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January 18, 2022
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Videos
How to start your own syndicate on LetsVenture
This is some text inside of a div block.
·
4
This is some text inside of a div block.
min read
LetsIgnite 2023, India's largest conclave for startup investors since 2015
This is some text inside of a div block.
·
4
This is some text inside of a div block.
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This is some text inside of a div block.
·
4
This is some text inside of a div block.
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Tweets
Tweets by letsventurein
Alternative Investment Fund (AIF)
Angel Investors
LetsIgnite 2023
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/startup-governance-board-fiduciary-responsibility-investor-letsignite-2023
TITLE: Building a foundation of trust, the board’s fiduciary responsibility, and other top takeaways on navigating startup governance

Angel investing in India just changed: what founders and investors must know.
Read more ->
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letsventurecredit.com
Does Not Belong to LetsVenture -
Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
November 22, 2023
November 21, 2023
·
5
min Read
Building a foundation of trust, the board’s fiduciary responsibility, and other top takeaways on navigating startup governance
By
Team LVX
Copied to Clipboard!
Governance is one thing startups must get right from the beginning while all else such as product-market fit, strategy, or even the core business itself can change and pivot over time.
Misgovernance can crumble companies from heights of success while consistently good governance practice has helped others grow steadily. At LetsIgnite 2023, we delve into the many facets of startup governance.
Catch
Kanika Agarrwal,
Partner, IndiaQuotient;
Neha Singh,
Co-founder and CEO, Tracxn;
Vivek Ramabhadran,
Founder and CEO, Aulerth, in a conversation with
Abhishek Goenka,
Partner, Aeka Advisors, at LetsIgnite 2023, India's largest conclave for startup investors.
‍
Here are the key takeaways.
Governance goes beyond clean financials
Neha emphasises that governance is more than just getting your audit in process and maintaining a clean financial. The entrepreneur believes consistency in what startups report to investors and stakeholders, whether it is user growth, ESP growth or any other metric.
One cannot be selectively cherry picking what you want to report.
Informing them of major changes within the organization should also be a basic practice. “If something is not going right, then at least your key stakeholders must be aware of that so nothing comes as a surprise. That's another example of good governance,” she said, adding that good governance extends to just having good processes internally.
The bar for governance is always absolute
Governance takes different shape and form as startups grow from a tight knit unit of just a handful of people to a large team. Kanika says that the bar is always absolute because startups must retain a high level of governance even as the touchpoints increase as startups grow.
It is also important to clearly set out the core principles of the company, says Neha. As the team grows with multiple levels of reporting, it will help ensure that the culture actually translates across the organization.
More precisely, for early-stage founders, Kanika suggests ensuring founders are not taking secondaries too early or they're not asking for extra ESOPs at certain times as well as the number and rate of angel investments and the related party transactions.
Similarly, for investors, one can check for competing investments in their portfolio. At the end of the day, the interests of the company should come first and before the interests of the individual, the fund, and the founder.
Kanika Agarrwal, Partner, IndiaQuotient at LetsIgnite 2023
Build a foundation of trust but move quickly
Vivek highlights that while early-stage startups are known for moving at speed and being agile, it is also important to build a good foundation of trust to lay the groundwork for good governance.
Drawing from his past experience leading Swarovski India and South Asia, he says that the function of governance in corporates and startups are completely different as startups are building a culture from the ground up and dealing with investors.
“There's so much ambiguity and uncertainty you don't know if a decision is going to even matter in the long run. Ultimately, if the intent is of transparency and to build trust, then fundamentally you can manage it as far as early-stage startups are concerned,” he says.
This is why the founder becomes the key factor of investing in the early stage because the only mechanism of trust with the other stakeholders is what the founder says.
Governance is the decision-making process
Vivek believes much of good governance lies in the company’s decision-making processes. The high impact decisions for any organization or startup are the people in the team, financing which includes picking the right investors, strategy for the product and brand, and then operations.
He believes that good governance practice allows you to involve all the stakeholders in a positive manner and with good intent.
The board has a fiduciary responsibility
Where does the board stand when the startup is up in flames due to malpractices in governance. While Neha believes that the primary responsibility falls on the executive leaders of the company and the board can be a good checker at best.
However, Kanika emphasizes that it is the board’s job to know. If the right metrics and checks and balances are not put in place, it is as much the fault of the board as it is the company's.
“It is not your money. You raise this money from LPs who are investing through you in this company. So there’s already a fiduciary responsibility to somebody else and you can't be asleep at the wheel,” she adds. Startups should also make sure that the person you are adding on your board brings a legitimate value to the company.
Good practices must be established on day one even if startups may not hold formal board meetings in the early stage. There must be clarity on how you design MIS, what you consider revenue, and the intellectually honest metrics you want to track.
‍
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By
Team LVX
Startup governance
Startup Investors
LetsIgnite 2023
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/family-offices-approach-startup-investment-india-letsignite
TITLE: Inside the minds of young titans of family offices and their approach to startup investment

Angel investing in India just changed: what founders and investors must know.
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. Please help us spread awareness and prevent others from falling victim to this scam.
November 9, 2023
November 9, 2023
·
5
min Read
Inside the minds of young titans of family offices and their approach to startup investment
By
Team LVX
Copied to Clipboard!
Jai Rupani
is scrupulous with his family office investments. When the Dinesh Hinduja Family Office had a liquidity event, he pondered on their ‘right to win’ in the private market despite being well-acquainted with the market through an illustrious career in private equity at True North.
“When you work with an institution like TrueNorth and look at the ferocity at which you operate to get one deal. You look at about 1000 transactions a year as someone on the investment team, dive deeper into 80 or so, and you do one,” he said at the ninth annual edition of LetsIgnite, India’s largest conclave for startup investors.
After a good break he recommends to anybody who’s had a liquidity event, Jai decided to invest through funds.
The way family offices operate and enter India’s private market speaks volumes about the interestingly dynamic nature of the Indian startup ecosystem. At LetsIgnite 2023, an audience of over 200 investors heard four leaders and principals of family offices on their approach to allocating capital in the private market.
For
Adrija Agarwal, Partner at Sattva Ventures,
diversification of investment was a major aspect of investing in startups, with 25 to 30 percent of their investment in private markets.
She said the family office is treated as a business and that there’s an opportunity cost to the capital which needs to be deployed in a certain way to generate an X amount of return. Therefore, Sattva Ventures does not look at asset classes like debt as the returns are not enough to justify.
On the other hand,
Rishabh Mariwala of Marico
and
Ankit Kedia of Capital-A
started investing in private markets after having a liquidity event. Both Rishabh and Ankit manage their family offices’ startup investments separately through Sharrp Ventures and Capital-A, respectively.
(From L to R) Syna Dehnugara, Head – Family Office Practice, trica capital; Ankit Kedia, Founder and Lead Investor, Capital-A; and Adrija Agarwal, Partner, Sattva Ventures
Ankit’s family had the first tranche of capital when homegrown private equity fund Kedaara Capital bought 40 percent stake in Manjushree Technopack, followed by complete exit when US-based PE firm Advent bought them out.
That is when he decided not to mingle the private market as an asset class with the family office business and to completely formalise private market investment through Capital-A, which is a Rs 250 Cr fund today.
Rishabh was introduced to the world of venture capital and startup investment through his father and Marico’s chairman Harsh Mariwala’s investment Blume Ventures. He was also starting his own skincare business when the family had a liquidity event, allowing Rishabh to explore startup investing through funds. “When you see one family office, you see one family office. All the journeys of family offices are different,” he said.
However, all of them unanimously agree that every day is a good learning journey as far as startup investing is concerned.
“I think Indian entrepreneurial spirit and the kind of people that you get to meet in the process of investing whether it's through funds or directly into startups, has been phenomenal,” Adrija added.
The motivation to invest in startups
At the same time, Ankit highlighted that the primary objective of the family office was wealth conservation versus wealth creation. Adrija believes that family offices bring a different perspective to the captable, network access of a different kind and enables synergies with different companies.
“Family offices, as an investor class, is one to reckon with. I do believe that we have long-termism whereas VC funds have a shelf life of five to eight years. The holding power family offices have is phenomenal,” Rishabh added.
With Sharrp Ventures, Rishabh aspires to grow into the best consumer investor in the country and give back to the ecosystem with scale. When it comes to investing via funds, Jai commented that engagement from fund managers is extremely important which increased significantly in the last decade.
Rishabh also called out the fact that investors should not flog a dead horse. “When the deal is on the table and it's not working out, it's okay. Let it go, don't try to pitch it and upsell it. I think that's critical. Call a spade a spade,” he explained, adding that it is critical not to rely on borrowed conviction.
By
Team LVX
Startup Investors
Family Offices
LetsIgnite 2023
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LetsIgnite 2023
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
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@2025 - All Rights Reserved
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Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/letsignite-2023-equidebt-funding-instrument-angel-tax-live-startup-pitches
TITLE: LetsIgnite 2023: Recognising ‘equidebt’ as a funding instrument, an honest decoding of angel tax, LIVE startup pitches, and more

Angel investing in India just changed: what founders and investors must know.
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We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
October 16, 2023
October 16, 2023
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5
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LetsIgnite 2023: Recognising ‘equidebt’ as a funding instrument, an honest decoding of angel tax, LIVE startup pitches, and more
By
Team LVX
Copied to Clipboard!
The ninth annual edition of LetsIgnite held on Oct 12, 2023, kickstarted with a resounding emphasis on the fact that LVX is an enabler in the ecosystem and more than just a startup that completed a decade-long journey.
“We view ourselves as a financial institution, helping investors invest into private markets. We take compliance, regulation, and governance as one of the cornerstones of how we have designed LVX,” said
Shanti Mohan, Co-founder and CEO of LVX and trica,
at LetsIgnite 2023.
True to its claim as India’s largest conclave for the startup ecosystem, LetsIgnite 2023 saw industry practitioners deliberate on the important nuances of startup investing to an audience of over 250 investors, including family offices, angel investors, venture capitalists, lead and angel investors, among others.
(Sharad Sharma, Co-founder, iSPIRT Foundation, in conversation with V Vaidyanathan, Managing Director and CEO, IDFC FIRST Bank, at LetsIgnite 2023, India’s largest conclave for startup investors.)
In the keynote fireside chat for the day,
Sharad Sharma, Co-founder, iSPIRT Foundation
, in conversation with
V Vaidyanathan, Managing Director and CEO, IDFC FIRST Bank,
shed light on the importance of good infrastructure and collaboration to foster innovation.
“India has to embrace the pivot to build a science and technology ecosystem of startups and other companies,” advised Sharad. He further highlighted that public infrastructure helps the private ecosystem thrive and said he believes Shanti and Vaidyanathan are as bringing such collaborative universe here in India.
(Shanti Mohan, Co-founder and CEO, LVX and trica, and Ishpreet Singh Gandhi, Founder of Stride Ventures and StrideOne, at LetsIgnite 2023.)
Shanti Mohan
and
Ishpreet Singh Gandhi, Founder of Stride Ventures and StrideOne,
also introduced ‘
equidebt’ – a term coined to include both equity and debt – as a new funding instrument
for founders.
“Very few people understand debt. It is not just venture debt coming on top of equity. As we are moving from a startup ecosystem to startup economy, founders should start thinking of ‘equidebt’ as a financial instrument,” Shanti said, adding that the goal is to make debt useful and simple to understand in order to propel businesses.
LVX also launched the new do-it-yourself Syndicate platform for lead investors to launch deals and solicit backers as well as for founders so they can drive their own fundraising efforts on the platform.
The day-long conference brought various aspects of investing in startups to the fore, from ascertaining investor responsibilities in startup governance and understanding the depth of debt investing to studying founder-operators’ approach to angel investing and exploring the family office’s expectations from fund managers and the ecosystem at large – the list goes on.
(From L to R: Syna Dehnugara, Head - Family Office Practice, trica capital; Ankit Kedia, Founder and Lead Investor, Capital-A; Rishabh Mariwala, Managing Partner, Sharrp Ventures; Adrija Agarwal, Partner, Sattva Ventures; Jai Rupani, Head - Dinesh Hinduja Family Office)
The panel of young titans of family offices unanimously agreed on the importance of transparency from General Partners (GPs). When a mandate is brought in for co-investments, they have to be winners of their portfolio, not the laggards that may disappear in a few months.
The day-long conference also featured a panel discussion on building a company with equidebt. With funding slowdown altering the way startups operate, Ishpreet highlighted the importance of leveraging equidebt, a combination of equity and debt funding, for startups.
Stating that equity and debt are complementary funding instruments, especially in the new normal of funding in startups today, Ishpreet said that the easiest case of taking a debt is when it will lead to profitability and that not being able to raise an equity round should never be a reason to seek debt.
‍
Punit K Goyal, Co-founder, Blusmart,
shared that he sought debt to build BluSmart because it was cheaper than equity.
(Neha Singh, Co-founder and CEO, Tracxn)
In view of concerns around startup governance looming large in the ecosystem today,
Neha Singh, Co-founder and CEO, Tracxn,
highlighted that as startup grows bigger, the touch points increase in terms of geography, team, etc. and founders need to be more aware of them. The bar for governance is always absolute while parameters keep changing.
Kanika Agarrwal, Partner, IndiaQuotient,
gave a fitting summary, stating that the interest of the company should come first before the interest of the founder, investor, or the fund.
A panel discussion about building successful portfolios highlighted that while portfolio diversification is an important strategy, one can’t just invest in deals across spaces and then sit back and expect returns. Power law works if you have intelligently invested in those 100 works.
One must understand a sector in a bottom-up manner and invest in a diversified manner.
Bullish on investment opportunities in India, Soumitra Sharma, operator angel, India-US Corridor, said, “India is going to be a key supplier of entrepreneurial talent to the world in the next 20 years.”
Speaking about founder-turned-investors and their natural edge at investing,
Aakrit Vaish, Co-founder and CEO, Jio Haptik,
pointed out that most operator-investors start accidentally and their reactions to funding pitches are reactive.
“They are more likely to respond to a text at 1 am requesting for certain help or guidance than a weekly or monthly call founders may be scheduling with investors,” he added.
In the last session of the day,
Siddharth Pai, Founding Partner, 3one4 Capital,
passionately spoke about the perils of angel tax and advised startups to assess the pedigree of the investor's before taking their funds.
(Tanisha Lakhani, Founder, PROTOUCH, at LetsIgnite 2023)
However, the LIVE startup pitches stole the show, as usual. Handpicked from about 800 startup applications, five startups that pitched live this year are skincare appliances brand
Protouch, wireless EV charging startup Dash Dynamics, SaaS solution for India’s blue-collar worker Proxgy, healthy snacking brand BRB Popped Chips, and The ePlane Company that aims to make flying taxi a reality in Indian cities.
The startup pitches solving for a unique range of problems coupled with freewheeling discussions around startup investing surely ignited and reignited the purpose and passion in enabling the great Indian startups.
‍
Before we draw the curtain on LetsIgnite 2023, we’d like to hear about your experience at India's largest conclave for startup investors. Kindly share
your feedback here
.
By
Team LVX
LetsIgnite 2023
Startup Investors
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This is some text inside of a div block.
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Tweets
Tweets by letsventurein
LetsIgnite 2023
Startup Investors
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
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For Investors
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@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/four-reasons-why-you-should-attend-letsignite-2023
TITLE: Four reasons why you should attend LetsIgnite 2023

Angel investing in India just changed: what founders and investors must know.
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‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
September 12, 2023
September 12, 2023
·
5
5
min Read
Four reasons why you should attend LetsIgnite 2023
By
Team LVX
Copied to Clipboard!
LVX is excited to announce that we are back with the ninth edition of LetsIgnite, India’s largest conclave for startup investors. This time it is much bigger and packed with unfiltered conversations on the current private market trends and the future of startup investments.
The global startup ecosystem and investment landscape has undergone remarkable transformations in the last few years. This brings us to the theme for LetsIgnite 2023,
'Private Market Investing: The New Frontier
,' which reflects our commitment to be at the forefront of the ever-evolving investment landscape.
As always, this year too, we are back with a captivating lineup of sessions and engaging conversations with industry stalwarts spanning diverse themes and the shifting paradigm of private markets.
Industry leaders, including
Subrata Mitra
, Partner, Accel;
Shanti Mohan
, Co-founder and CEO of LVX;
Sharad Sharma
, Co-founder iSPIRT Foundation;
Anjali Bansal
, Founding Partner, Avaana Climate and Sustainability Fund;
Bala Srinivasa
, Managing Director, Arkam Ventures;
Sudhir Sethi
, Founder, Chairman, Chiratae Ventures India;
Anand Lunia
, Founding Partner, India Quotient;
Rishabh Mariwala
, Managing Partner, Sharrp Ventures;
Sairee Chahal
, Founder & CEO, SHEROES and Mahila Money;
Nupur Garg
, Founder, Winpe;
Neha Singh
, Co-Founder & CEO, Tracxn;
Rohit MA
, Managing Partner, PeerCapital;
Sameer Pitalwala
, Head of Gaming, APAC, Google Cloud;
Punit K Goyal
, Co-founder, BluSmart among many others will join the event as speakers.
Here are four top reasons why you should attend LetsIgnite 2023:
‍
‍
The only investor-focused event in India
As one of the largest investor focused events in India, LetsIgnite has been a constant platform for the startup community, investors, industry leaders to come together, collaborate and reshape the future of the ecosystem.
Since 2015, LetsIgnite has been offering our investor community with a platform to shape and rethink private market investing
.
The Indian investment ecosystem is dynamic and LetsIgnite aims to give a platform that allows both new and seasoned investors to share ideas, discover the next big opportunity, learn from each other's experiences, and meet with the ecosystem builders.
‍
‍
Unfiltered conversations on investments
LetsIgnite is an investors-focused conclave and thus it provides a platform for investors to engage in conversations solely from investment perspective.
This year, we focus on the
core tenets of startup investing
and break down emerging investment trends. The conversations will range around various topics, including
convergence of equity and venture debt
in startup funding,
fundraising strategies of VCs, startup governance, rise of family offices as private market investors, significance of portfolio-based investments
among many others.
‍
Curated LIVE startup pitches
During LetsIgnite, LVX will provide a platform for unique startups to pitch their businesses
LIVE
before the audience, including some of the top angel investors, venture capitalists, and family offices.
This year, we have handpicked unique startups from more than 1000 applications to pitch LIVE on the LetsIgnite stage.
An interesting fact about LetsIgnite’s startup pitching? Historically, 90 percent of the LetsIgnite startup finalists could successfully close their round of fundraising.
‍
Networking with industry stalwarts
LetsIgnite sees participation from over 150 investors, including VC/PE, family offices, angel investors, and also startup founders. Thus the event provides a huge networking opportunity for the ecosystem players.
Over the last eight years, LetsIgnite has successfully hosted over 150 speakers, 900+ angel investors and has been attended by over 10K individuals.
During this time, we have gained immense support from angels, venture capitalists, family offices, and corporate funds. LetsIgnite showcases our commitments to be the first and foremost partner for both investors and founders during their investment journey.
‍
Join us at LetsIgnite 2023
LetsIgnite 2023 will be a day-long conference that will be uniting some of the most influential leaders, angels, and founders from the Indian startup ecosystem.
Book your pass today.
Startups who are seeking capital to fuel their business growth, join us at LetsIgnite and make your best pitch. Register for the startup pitching session
here
.
By
Team LVX
Startups
LetsVenture
LetsIgnite 2023
Investors
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Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/portfolio-watch-giva-series-b-actor-parineeti-chopra-invests-clensta-startups
TITLE: [Portfolio Watch] GIVA closes Rs 200 Cr in Series B, actor Parineeti Chopra invests in Clensta, and more

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
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Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
August 14, 2023
August 18, 2023
·
5
min Read
[Portfolio Watch] GIVA closes Rs 200 Cr in Series B, actor Parineeti Chopra invests in Clensta, and more
By
Team LVX
Copied to Clipboard!
A long-standing vision at LetsIgnite is to democratize access to private market investment and to unlock the market to all those keen on being part of innovation.
It is nice to see that happening as our portfolio startups go on to raise capital from unconventional platforms. Just last month, the startup’s
Bengaluru-based Pawan Gupta, Co-founder and CEO of Betterhalf, announced that his landlord invested $10,000 (approximately Rs 8.2 lakh) in the startup.
In fact, their conversation took place on WhatsApp and the deal was closed in a jiffy.
Bollywood actor Parineeti Chopra
discovered an eco-friendly shampoo online, and after using the product for a while, joined the D2C brand Clensta as a partner and investor.
An investor is no longer just a suit-clad professional. They could very well be your next-door neighbor, or as we’ve seen, your landlord or a celebrity customer. At LVX, we are committed to welcoming such angel investors to India’s private market ecosystem.
For the time being, here are the top updates from our portfolio startups in the month of July.
Betterhalf: AI enters the matchmaking game
Startup Name:
Betterhalf
Sector:
Matrimony
Founders:
Pawan Gupta and Rahul Namdev
Journey so far:
In a peculiar case of peak Bengaluru, Pawan Gupta, Co-founder and CEO, Betterhalf also found an unusual investor in his landlord.
Sharing the news over a tweet, he wrote, “In a tough business landscape, I found an unexpected investor in my landlord. He recently invested $10K in my startup. Truly amazed by the entrepreneurial spirit everyone in Bangalore shows. Silicon Valley of India for a reason.”
Founded in 2019, Betterhalf is an AI-backed startup matrimonial app with one million monthly active users (MAUs). It is also backed by notable investors, including Instagram Co-founder Mike Krieger, Dropbox Co-founder Arash Ferdowsi, and former Bumble CMO Derek Callow who participated in their Series A round early this year.
Clensta: Personal care that’s easy on the earth
Startup Name:
Clensta
Sector:
D2C
Founder:
Puneet Gupta
Journey so far:
Delhi-based personal and homecare brand Clensta gained a partner and an investor actor Parineeti Chopra who acquired a minority stake in the startup.
Operating on the D2C model, Clensta offers clean, effective, and sustainable solutions with a range of health and personal care products in the wellness, hair care, skincare, and body-care categories. Its products are available on over 20 marketplaces, including Nykaa, Amazon, Flipkart, in addition to retail presence.
‍Speaking on the investment, Parineeti said, “I discovered Clensta online with the Eggstreme shampoo and conditioner which I used. On further research, I was amazed to see everything that they offer and was keen to be a part of their evolution. This association gives me a great opportunity to help build a brand that will stay relevant for years to come because of its focus on product and its unique ethos to create ethically and consciously.”
Terra Foods Co: Leveraging the cloud kitchen tech
Startup Name:
Terra Food Co
Sector:
Foodtech
Founder:
Sriram Nair
Journey so far:
Gourmet cloud kitchen startup Terra Food raised $800K in a Pre-Series A funding round with participation from LVX. The funding will be used to expand the business and the team and invest in innovative food technology and product development.
Founded by Sriram Nair in 2019, the Ahmedabad-based startup is sharply focused on Tier II markets. Processing 26,000 orders per month with a monthly recurring revenue of over Rs 1Cr, Terra Food aims to double its revenue by November 2023.
India’s leading early-stage startup investing platform, LVX invested in the startup last year when it raised $1 million in seed round.
LeverageEdu: Making study-abroad dreams a convenient reality
Startup Name:
LeverageEdu
Sector:
Edtech
Founders:
Akshay Chaturvedi, Rajiv Ganjoo, and Aman Arora
Journey so far:
Study abroad platform LeverageEdu raised $40 million in Series C funding last month, valuing the startup at about $150 million.
Founded in April 2017 by Akshay Chaturvedi, LeverageEdu has over 1,000 employees helping students from India, Nigeria, Nepal, and other emerging countries secure higher education opportunities abroad.
Last year, the startup got the license from the Reserve Bank of India for its financial services vertical Fly Finance which primarily focuses on student remittances and education loans.
Till then, the startup had been conducting B2C forex through third-party license holders. Founder and CEO Akshay Chaturvedi believes that a solid forex business of its own unlocks a lot of potential in the future to continue engaging with users as the student graduates, looks for a job, pays rent, and so on.
GIVA: Making fine jewellery affordable
Startup Name:
GIVA
Sector:
D2C
Founders:
Ishendra Agarwal, Nikita Prasad, and Sachin Shetty
Journey so far:
Jewellery brand GIVA has raised Rs 200 Cr in Series B funding to expand product offerings and categories and boost their omni-channel strategy. GIVA now has over 50 stores across cities in addition to presence in major marketplaces like Amazon, Myntra, AJIO, Tata Cliq, and Nykaa.
Founded in 2019 by Ishendra Agarwal, Nikita Prasad, and Sachin Shetty, GIVA deals with 925 fine silver jewellery and has recently forayed into 14K and 18k gold and lab-grown diamond jewellery.
Yulu: Making urban mobility a breeze
Startup Name:
Yulu
Sector:
Electric Vehicle
Founders:
Amit Gupta, Naveen Dachuri, Hemant Gupta, RK Misra
Journey so far:
Shared electric two-wheeler platform Yulu entered Gurugram, marking its presence in four cities, including Bengaluru, Delhi, and Mumbai – where the startup manages a shared fleet of 25,000 vehicles.
Amit Gupta, Co-founder and CEO of Yulu, said, "Gurugram is a thriving city with a cosmopolitan mix of residents, a large and mature local service economy, and rapidly developing infrastructure, all of which make it a great fit for a sustainable last-mile mobility service like Yulu.”
By
Team LVX
Startup updates
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Startup updates
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
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LVX start
LVX grow
LVX school
For Investors
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@2025 - All Rights Reserved
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Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/lvx-partners-hsbc-startups-build-sustainable-businesses
TITLE: LVX partners with HSBC to enable startups build sustainable businesses

Angel investing in India just changed: what founders and investors must know.
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, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
August 4, 2023
August 4, 2023
·
5
min Read
LVX partners with HSBC to enable startups build sustainable businesses
By
Team LVX
Copied to Clipboard!
The idea of growth at all costs has now taken a backseat as startups become more aware about being conservative with cash.
Dilip Gopinath, Director & Country Lead Tech - Commercial Banking at HSBC,
explains that bank capital is a different pool of funds and cash-flow is extremely crucial for banks while considering startups for investment.
Speaking at the partnership launch event organised by LVX and HSBC recently, he suggested three action points for cash-flow management:
i) Maintain weekly and monthly cash flow statements.
ii) Forecast your cash flows and keep a track on which expenses are “must-haves” and “good-to-haves.”
iii) Use the best tools to optimize the existing resources.
In order to support startups grow sustainably,
LVX and HSBC announced a strategic annual partnership.
Under this partnership, HSBC joins hands with Scalix, a founder-focused SaaS platform by LVX, to provide startup banking services and act as a growth enabler for the early-stage startups.
Commenting on the partnership,
Shanti Mohan, Co-founder & CEO, LVX and trica,
said, “We are excited about our partnership with HSBC as it showcases our commitment to empowering the Indian startup ecosystem. With our joint capabilities, we look forward to offering exceptional resources and opportunities to the future entrepreneurs of the country.”
As a part of this partnership, HSBC will now be listed as the Platinum Banking Partner to Scalix and will also have a dedicated page which will highlight the bank’s offerings for startups. HSBC will also get connected with 15 to 20 growth-stage startups who will be a part of the quarterly Scalix fundraise cohorts.
Addressing the audience,
Shanti Mohan
advised founders on the need to be self-aware about how one is building their company and the intent behind their actions. Startups should be mindful about striking a balance between achieving growth and being conservative, she added.
Dilip Gopinath
explained that bank capital is a different pool of capital. Banks take calculated risks and focus on startups with positive cash flows. He also added that beyond lending, HSBC also acts as an enabler for startups helping them access markets, network, and support. “With HSBC, the idea is to grow with the startups and not focus on a specific exit timeline” he added.
The event also saw participation from several startup ecosystem leaders such as  Prashant Rathee, Co-founder of The Energy Company, Shalini Nair Tekwani, Lead Growth at Threado, and Aditya Srinivas Prasad, Founder & CEO of 50Fin among others who shared insights from their journeys on building a sustainable business amid economic downturns.
‍
(
Join Scalix
today for a community of founders and one-stop platform to access the right tools and network to scale startups sustainably.)
By
Team LVX
Startups
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Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blogs/three-reasons-angel-investor-early-stage-startup
TITLE: Three reasons to invest in an early-stage startup

Angel investing in India just changed: what founders and investors must know.
Read more ->
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture -
Read More
LOGIN
Alert:
letsventurecredit.com
Does Not Belong to LetsVenture
We have recently discovered that a group of individuals has created a fraudulent website,
letsventurecredit.com
, impersonating LetsVenture. This site is deceiving users into sharing sensitive personal details, such as bank accounts and Aadhaar information, through a fake onboarding process. Please note, LetsVenture does not own or have any affiliation with this website, and we do not offer any "borrowing" services.
‍
We have filed an FIR with the Bangalore Police and are working to address the situation. In the meantime, we urge you to stay vigilant and ensure you are interacting only with our official platform,
letsventure.com
. Please help us spread awareness and prevent others from falling victim to this scam.
July 31, 2023
July 31, 2023
·
2
5
min Read
Three reasons to invest in an early-stage startup
By
Team LVX
Copied to Clipboard!
One in every three deals in the Indian startup ecosystem takes place on LVX. Join our investor community to discover the most promising early-stage startups.
Backing early-stage startups as an angel investor is one way to live the thrill of entrepreneurship. Besides capital, angel investors can help with mentorship and networking leaving a lasting impact.
However, it's not only startups that reap benefits from their growth journey. The investors too have a lot to gain.
Here are the top three reasons to invest in an early-stage startup: Impact & Opportunity, Learning, and Financial Reward.
Impact & Opportunity
By supporting an early startup, you become catalysts for transformative change in various industries. Early-stage startups often possess innovative ideas and disruptive technologies that have the potential to reshape markets and address pressing global challenges. As these companies grow and succeed, investors not only achieve significant financial rewards but also leave a lasting mark by fostering innovation, creating jobs, and contributing to the advancement of society as a whole.
Learning
Investing in early-stage startups provides unparalleled learning experiences. As an investor, navigating the dynamic landscape of early-stage startups hones one's ability to identify promising opportunities amid uncertainty and assess potential risks. Early-stage investments also help you better understand market trends, technological advancements, and the competitive landscape. Additionally, it teaches you patience while waiting for returns. These learnings not only contribute to investment acumen but also foster adaptability and resilience in the ever-evolving world of startups and innovation.
Financial Reward
It is no secret that financial reward is a compelling incentive for investing in early-stage startups. While such investments carry a great risk factor, they also offer the potential for superior returns on investment. As early-stage companies grow, the value of their equity can experience exponential growth, leading to lucrative financial gains for investors. Moreover, participating in an early-stage funding round often allows angel investors to secure more favorable terms and valuations, maximizing the potential for significant profits in the event of a successful exit, such as an acquisition or an initial public offering (IPO).
At LVX, we identify and curate early-stage startups to help investors build value and wealth. Start investing with us today.
Join to invest.
(To learn more about angel investing,
explore
Learn by LVX
,
a destination portal for lessons across stages of angel investing and free resources.)
By
Team LVX
Angel Investors
Private Market Investment
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Angel Investors
Private Market Investment
Bangalore Corporate Office:
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road, Bangalore - 560025
Company
About Us
Contact Us
LVX start
LVX grow
LVX school
For Investors
For Founders
Portfolio
@2025 - All Rights Reserved
Terms of Use
Investor Ethics
Risks
Privacy Policy
Cancellation & Refund Policy
Registered Address:
WeWork Galaxy, 43, Residency Rd, ShanthalaNagar, Ashok Nagar, Bengaluru, Karnataka 560025
DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on lvxventures.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blog-tag/edtech
TITLE: LVXVentures

EDtech
EDtech
Startups
Edtech is not just about learning
Edtech unicorn BYJU’s has been in the news for a lot of unpleasant developments lately. Despite its reported fundraise at a flat valuation of $22 billion, the 12-year-old company had suffered a loss of Rs.4564.38 crore in their last reported numbers. But let’s not assume this as a blow to the edtech sector at large.
June 24, 2025
·
3
4
min read
Read More
1
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Webinar
Session 9 - Face of the New Indian Angel | LetsIgnite 2021
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Session 8 - What founders want from their investors? | Sachin Jaiswal | Niki.ai | LetsIgnite2021
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LETSVENTURE TECHNOLOGIES PVT LTD
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
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URL: https://lvxventures.com/blog-tag/chatgpt
TITLE: LVXVentures

ChatGPT
Artificial Intelligence
OpenAI
OpenAI
ChatGPT
To AI or not to AI?
In the offline world, ‘group owners’ of such funds get a group of people together, collect a specific amount of money from all of them, conduct an auction, and disperse the money among them. Coming from a tech background, Manuraj was curious to bring this system online.
June 24, 2025
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LETSVENTURE TECHNOLOGIES PVT LTD
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road,
Bangalore - 560 025
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blog-tag/openai
TITLE: LVXVentures

OpenAI
Artificial Intelligence
OpenAI
OpenAI
ChatGPT
To AI or not to AI?
In the offline world, ‘group owners’ of such funds get a group of people together, collect a specific amount of money from all of them, conduct an auction, and disperse the money among them. Coming from a tech background, Manuraj was curious to bring this system online.
June 24, 2025
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LETSVENTURE TECHNOLOGIES PVT LTD
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road,
Bangalore - 560 025
contact@letsventure.com
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blog-tag/trica
TITLE: LVXVentures

Trica
Trica
Why Indian Startups Need Family Offices as Investors
An Economist with a PhD in “Borrowing and Lending Behavior of Households: Impact of Loan Waiver Program in India” and a post-graduate diploma in business studies from Harvard University, Aarti “accidentally” found herself in the investment space. She is also an active angel investor now. Speaking to trica’s Syna Dehnugara over a Zoom call recently, she shared her thoughts on investing in Indian private markets.
June 25, 2025
·
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Trica
Trica
What’s for lunch?
Did you know that Delhi’s iconic food joint Karim’s which is most popular for its Mughal delicacies was established in the mid-19th century by Haji Karimuddin, son of Mohammed Aziz, a cook in the royal court of the Mughal Emperor Bahadur Shah Zafar. This dine-in and takeaway continues to thrive in Delhi’s Khan Market – one of the most expensive real estate parcels in the world.
June 24, 2025
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LETSVENTURE TECHNOLOGIES PVT LTD
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road,
Bangalore - 560 025
contact@letsventure.com
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blog-tag/beauty
TITLE: LVXVentures

Beauty
Beauty
Mirror, Mirror on the wall, who’s the fairest of them all?
BPC such as skin and hair treatments have traditionally involved a trip to salons or parlours which is not only time-consuming but also expensive to be done on a regular basis. Moreover, COVID-19 led restrictions further pushed beauty and personal care to reach inside our homes.
June 24, 2025
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Tweets
Tweets by letsventurein
LETSVENTURE TECHNOLOGIES PVT LTD
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road,
Bangalore - 560 025
contact@letsventure.com
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How to find an angel investor for my startup?
How can NRI’s become angel investors?
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.
================================================================================
URL: https://lvxventures.com/blog-tag/startup-funding
TITLE: LVXVentures

Startup Funding
investments
Startup Funding
Startup Funding
Startup Funding
India’s petcare industry is a market to chew on
Around the world, couples are happily choosing to parent dogs, cats, and other pets – to an extent that prompted Pope Francis to publicly call “having dogs and cats that take the place of (human) children” a form of selfishness.
June 23, 2025
·
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min read
Read More
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This is some text inside of a div block.
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4
This is some text inside of a div block.
min read
LetsIgnite 2023, India's largest conclave for startup investors since 2015
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·
4
This is some text inside of a div block.
min read
How to get started on LetsVenture as an investor
This is some text inside of a div block.
·
4
This is some text inside of a div block.
min read
Webinar
Session 9 - Face of the New Indian Angel | LetsIgnite 2021
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·
4
This is some text inside of a div block.
min read
Session 8 - What founders want from their investors? | Sachin Jaiswal | Niki.ai | LetsIgnite2021
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·
4
This is some text inside of a div block.
min read
Session 6 - ESOPs: Let's Get Practical | Founders First 2021
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·
4
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Tweets
Tweets by letsventurein
LETSVENTURE TECHNOLOGIES PVT LTD
The Phoenix 1st Floor, No 2A, Hayes Road, 3rd Cross, off Richmond Road,
Bangalore - 560 025
contact@letsventure.com
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How to find an angel investor for my startup?
How can NRI’s become angel investors?
Subscribe to our Newsletters
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DISCLAIMER: LetsVenture Technologies Pvt Ltd is NOT a stock exchange recognised by the Securities Exchange Board of India (SEBI) under the Securities Contract (Regulation) Act, 1956. The securities offered by any company registered on letsventure.com (“Platform”) are not traded on any stock exchange recognised by SEBI. LetsVenture does not allow any secondary market trading of securities on the Platform.