generated: '2026-08-13'
method: searched
source: https://learn.microsoft.com/en-us/linkedin/marketing/integrations/marketing-tiers
summary: >-
  The LinkedIn Marketing API Program has no priced plans. API access is not sold
  — it is granted, in two access tiers (Development and Standard) that gate how
  many Ad Accounts an application may write to, and both are applied for through
  the Developer Portal at LinkedIn's discretion. What costs money is the
  advertising itself, and that is auction-priced (CPC/CPM/CPS bidding) with no
  published rate card. So this artifact records access tiers, not price tiers:
  every "price" below is null because LinkedIn publishes none, not because it
  was not checked.
pricing_model: access-tier + advertising auction
api_price: none
plan_count: 2
plans:
  - name: Development
    price: null
    currency: null
    billing_period: null
    description: Build end-to-end workflows before obtaining full permissions.
    included:
      read: No limit on reading data for Ad Accounts the app administers
      create: 1 test Ad Account via the API; real Ad Accounts must be created in Campaign Manager
      edit: Updates for up to 5 Ad Accounts the app administers
    how_to_get: Apply for the Advertising API on the app's Products tab in the Developer Portal
  - name: Standard
    price: null
    currency: null
    billing_period: null
    description: Support campaign management for multiple accounts; designed for heavy ad demand.
    included:
      read: No limit on reading data for Ad Accounts the app administers
      create: Unlimited Ad Accounts
      edit: Unlimited updates for Ad Accounts the app administers
    how_to_get: >-
      Request via the "View Ad Accounts" setting for the Advertising API under
      Added products in the Developer Portal, after building and testing on the
      Development tier
gating:
  discretionary: true
  note: >-
    LinkedIn reserves the right to review applications and select partners at
    its discretion; an application may not be upgraded even if it meets the
    stated minimum requirements. Lead Sync, Conversions and Community Management
    are separately-approved programs — Advertising API access does not grant
    them.
  terms: https://legal.linkedin.com/api-terms-of-use
advertising_pricing:
  model: auction
  url: https://business.linkedin.com/marketing-solutions/ads/pricing
  published_rate_card: false
  note: >-
    Ad cost is set by auction across CPC, CPM and cost-per-send formats; LinkedIn
    publishes guidance and a budget minimum rather than fixed prices.
x-evidence:
  fetched: '2026-08-13'
  checks:
    - url: https://learn.microsoft.com/en-us/linkedin/marketing/integrations/marketing-tiers
      http_status: 200
    - url: https://business.linkedin.com/marketing-solutions/ads/pricing
      http_status: 200
    - url: https://legal.linkedin.com/api-terms-of-use
      http_status: 200