slug: listrak
provider: Listrak
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Retail & Consumer Goods
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 9
edges:
- tag: Forget
  spec_file: listrak-forget-api-openapi.yml
  capability_id: BC-130.50
  capability_id_l1: BC-130
  capability_name: Privacy & Data Protection Management
  confidence: 0.88
  evidence: POST /v1/Forget Forget_PostForgetRequest Submit a forget request; schema ForgetRequest (listrak-privacy-openapi)
  reason: Right-to-be-forgotten request submission and status tracking from the vendor's Privacy API is
    squarely data-subject-rights handling under privacy and data protection management.
- tag: Message
  spec_file: listrak-message-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.85
  evidence: POST /v1/List/{listId}/Message Message_PostMessageResource Send a Message; SegmentsApplied,
    MessageExtendedFilter
  reason: Authoring and sending email messages to a list with segments and filters applied is email campaign
    execution — digital marketing/marketing automation.
- tag: Contact
  spec_file: listrak-contact-api-openapi.yml
  capability_id: BC-420.10
  capability_id_l1: BC-420
  capability_name: Customer Data Management
  confidence: 0.75
  evidence: POST /v1/List/{listId}/Contact  Contact_PostContactResource  Create or update a Contact
  reason: Operations create, read, update and bulk-import contact records (with phone-number identity
    and opt-out retrieval), which is marketing customer/contact data mastering rather than plumbing.
  recovered_from: sweep-20260829T005356Z-edges.json
- tag: Customer
  spec_file: listrak-customer-api-openapi.yml
  capability_id: BC-420.10
  capability_id_l1: BC-420
  capability_name: Customer Data Management
  confidence: 0.75
  evidence: POST /v1/Customer — 'Start a Customer Import'; schemas Customer, Address, Social, Loyalty
  reason: Bulk import of customer records with address, social and loyalty attributes into the engagement
    platform — this is customer master/profile data ingestion, i.e. Customer Data Management. Some chance
    it is better read as loyalty programme data, hence not maximal confidence.
- tag: SavedMessage
  spec_file: listrak-savedmessage-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.75
  evidence: POST /v1/List/{listId}/SavedMessage — "Create a SavedMessage"; POST .../{savedMessageId}/Message
    — "Send a SavedMessage"
  reason: Full CRUD plus send of reusable email messages against a contact list — email campaign authoring
    and dispatch, the core of marketing automation / digital marketing execution.
- tag: BroadcastMessage
  spec_file: listrak-broadcastmessage-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.72
  evidence: POST /v1/ShortCode/{senderCodeId}/Broadcast/Immediate  BroadcastMessage_PostImmediateBroadcast  Immediate
    Broadcast
  reason: Sends an immediate SMS broadcast to a short-code subscriber base on a retail customer-engagement
    platform — outbound digital/mobile marketing message execution. Mapped to Digital Marketing Management;
    some chance the grader prefers Demand Generation.
- tag: Campaign
  spec_file: listrak-campaign-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.7
  evidence: GET /v1/List/{listId}/Campaign  Campaign_GetCampaignCollection  Get all Campaigns; POST /v1/List/{listId}/Campaign  Create
    a Campaign
  reason: CRUD over email campaigns scoped to a subscriber list on a customer-engagement platform — email
    campaign authoring and management, i.e. digital marketing execution. Residual ambiguity between Digital
    Marketing and Demand Generation sub-capabilities.
- tag: MessageActivity
  spec_file: listrak-messageactivity-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.7
  evidence: GET /v1/List/{listId}/Message/{messageId}/Activity MessageActivity_GetMessageActivityCollection
    Get Message Activity
  reason: Per-message engagement activity for sent email campaigns, i.e. email marketing performance data.
    Moderate confidence as it could also be read as marketing measurement/operations.
- tag: SavedAudience
  spec_file: listrak-savedaudience-api-openapi.yml
  capability_id: BC-420.20
  capability_id_l1: BC-420
  capability_name: Customer Segmentation Management
  confidence: 0.7
  evidence: GET /v1/List/{listId}/SavedAudience — "Get all Saved Audiences"; schema CollectionPaged_SavedAudience
  reason: Saved audiences are stored segment definitions over a contact list — customer segmentation for
    targeting. Read-only, hence not top confidence.