slug: live-direct-marketing-online
provider: Live Direct Marketing
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Software & Technology
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 19
edges:
- tag: Leads
  spec_file: live-direct-marketing-online-leads-api-openapi.yml
  capability_id: BC-410.30
  capability_id_l1: BC-410
  capability_name: Opportunity & Pipeline Management
  confidence: 0.92
  evidence: GET /api/leads 'List leads with pagination, search, and pipeline/stage filters'; 'Get the
    kanban board for a pipeline'; schemas MoveLeadDto, UpdateDealDto, SetInterestDto
  reason: Operations create, update, score and move leads through pipeline stages with deal objects and
    kanban boards — the lead/opportunity/deal lifecycle, i.e. opportunity & pipeline management.
- tag: DSAR
  spec_file: live-direct-marketing-online-dsar-api-openapi.yml
  capability_id: BC-130.50
  capability_id_l1: BC-130
  capability_name: Privacy & Data Protection Management
  confidence: 0.9
  evidence: '''Submit a data-subject request (public): erasure erases+suppresses immediately''; ''Data-subject
    request registry (SUPER)'''
  reason: Intake, registry, lookup and resolution of data-subject requests including erasure is squarely
    privacy and data-protection compliance.
- tag: SEO Index
  spec_file: live-direct-marketing-online-seo-index-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.9
  evidence: 'Summary of clicks/impressions/CTR/position over 7/28/90d; ''Sitemap status: type, upload
    date, submitted/indexed, errors''; ''Yandex.Webmaster: top search queries''; ''IndexNow ping status'''
  reason: Operations expose search-console style SEO performance, sitemap/indexing coverage and search
    query analytics — squarely web/SEO work within Digital Marketing Management.
- tag: Contacts
  spec_file: live-direct-marketing-online-contacts-api-openapi.yml
  capability_id: BC-420.10
  capability_id_l1: BC-420
  capability_name: Customer Data Management
  confidence: 0.85
  evidence: '''Create a new contact.'', ''Find duplicate contacts across the workspace'', schemas MergeContactsDto,
    ContactsImportStartDto'
  reason: CRUD plus de-duplication, merge, import/export of contact records is customer master/golden-record
    maintenance — Customer Data Management.
- tag: Branding
  spec_file: live-direct-marketing-online-branding-api-openapi.yml
  capability_id: BC-4230.20
  capability_id_l1: BC-4230
  capability_name: Tenant Configuration Management
  confidence: 0.82
  evidence: '''Get resolved white-label branding for the caller tenant (defaults merged)''; ''Partially
    update tenant white-label branding'''
  reason: Per-tenant white-label branding settings layered over product defaults is exactly tenant configuration
    management, not corporate brand management.
- tag: Pipelines
  spec_file: live-direct-marketing-online-pipelines-api-openapi.yml
  capability_id: BC-410.30
  capability_id_l1: BC-410
  capability_name: Opportunity & Pipeline Management
  confidence: 0.82
  evidence: '"Create a new pipeline"; "Create a new stage in a pipeline"; "Reorder pipeline stages"; "Create
    an automation on a stage"'
  reason: CRM deal pipelines with stages and stage automations on a B2B outreach/CRM platform — lead and
    opportunity lifecycle management. Stage-automation operations add a workflow flavour but the object
    is the sales pipeline.
- tag: Support
  spec_file: live-direct-marketing-online-support-api-openapi.yml
  capability_id: BC-430.10
  capability_id_l1: BC-430
  capability_name: Customer Inquiry Management
  confidence: 0.82
  evidence: Get own support thread with message history; Send a message to support (optional JPG/PNG attachments);
    Close or reopen own support ticket
  reason: A customer-facing support ticket/thread surface with messaging, unread counts and ticket status
    — inbound customer inquiry handling and resolution.
- tag: Webhooks
  spec_file: live-direct-marketing-online-webhooks-api-openapi.yml
  capability_id: BC-4270.80
  capability_id_l1: BC-4270
  capability_name: Webhook & Event Subscription Management
  confidence: 0.82
  evidence: '"Create a webhook endpoint"; "List delivery history for a webhook endpoint"; "Retry a single
    webhook delivery"'
  reason: Lifecycle of outbound webhook endpoints plus delivery history and retry is exactly webhook &
    event subscription management on the developer platform.
- tag: Campaigns
  spec_file: live-direct-marketing-online-campaigns-api-openapi.yml
  capability_id: BC-400.40
  capability_id_l1: BC-400
  capability_name: Demand Generation Management
  confidence: 0.8
  evidence: '"Create a campaign.", "mark campaign_recipients as UNSUBSCRIBED", "Campaign metrics.", schema
    "CampaignSendWindowDto"'
  reason: Full lifecycle of outbound B2B email outreach campaigns with recipients, pacing, send windows,
    unsubscribes and metrics — this is lead-generation/lifecycle campaign execution, i.e. Demand Generation
    Management.
- tag: Agency
  spec_file: live-direct-marketing-online-agency-api-openapi.yml
  capability_id: BC-4230.10
  capability_id_l1: BC-4230
  capability_name: Tenant Provisioning & Lifecycle
  confidence: 0.78
  evidence: '''Create a new sub-account tenant under the caller''; ''Detach (un-parent) a sub-account
    from the agency'''
  reason: Creation, listing and detachment of child tenants in the multi-tenant fleet is tenant provisioning
    and lifecycle, not an agency/marketing-services capability.
- tag: Admin / Honeypot
  spec_file: live-direct-marketing-online-admin-honeypot-api-openapi.yml
  capability_id: BC-620.30
  capability_id_l1: BC-620
  capability_name: Threat Detection & Response Management
  confidence: 0.75
  evidence: GET /api/honeypot/admin-login — 'Honeypot fake admin login GET (logs attacker scan)'; 'Honeypot
    fake .env file (logs secrets-scanner access)'
  reason: Deception endpoints whose sole purpose is to detect and log attacker scanning activity — a threat
    detection mechanism, not an admin surface despite the tag name.
- tag: Companies
  spec_file: live-direct-marketing-online-companies-api-openapi.yml
  capability_id: BC-420.10
  capability_id_l1: BC-420
  capability_name: Customer Data Management
  confidence: 0.75
  evidence: '"List companies with pagination, search, and filters", "Find duplicate companies in the workspace.",
    schema "MergeCompaniesDto"'
  reason: CRUD, import/export, de-duplication and merging of company (account) master records in a CRM
    — customer master data with identity resolution, i.e. Customer Data Management.
- tag: Companies / Duplicates
  spec_file: live-direct-marketing-online-companies-duplicates-api-openapi.yml
  capability_id: BC-420.10
  capability_id_l1: BC-420
  capability_name: Customer Data Management
  confidence: 0.75
  evidence: '"Scan companies for duplicates by configured fields", "Merge duplicate company records"'
  reason: Duplicate detection and merging of company records is identity resolution / golden-record maintenance
    on the customer master, matching Customer Data Management.
- tag: Observability / API Monitor
  spec_file: live-direct-marketing-online-observability-api-monitor-api-openapi.yml
  capability_id: BC-4220.20
  capability_id_l1: BC-4220
  capability_name: Observability Management
  confidence: 0.75
  evidence: '"Get aggregated API monitor metrics (RPS, latency percentiles, top paths)"; "MCP requests
    time series bucketed by N minutes"'
  reason: Request logs, latency percentiles, error rates and time series that make the running service
    understandable in production — observability of the SaaS platform. Some overlap with API consumption
    governance (per-bearer-key usage), hence not top confidence.
- tag: Development Pipeline
  spec_file: live-direct-marketing-online-development-pipeline-api-openapi.yml
  capability_id: BC-4200
  capability_id_l1: BC-4200
  capability_name: Software Product Engineering Management
  confidence: 0.72
  evidence: '"Board across 4 delivery stages (queue/agents/merge/deploy)"; "CI runs per merge" KPI over
    a window; "Issue priority — P1-critical / P2-integrity / P3-ux"'
  reason: 'Despite the vendor being a B2B outreach/CRM platform, this tag exposes the vendor''s own software
    delivery conveyor: an issue board across queue/agents/merge/deploy stages, priority triage, pausing
    work items and CI-run KPIs. That is software engineering work management (backlog/issue stewardship
    plus delivery throughput measurement) rather than any marketing or sales capability. Kept at L1 because
    the surface straddles backlog management, engineering productivity measurement and CI/deploy visibility
    without clearly centring on one L2.'
- tag: API Keys (tenant-scoped)
  spec_file: live-direct-marketing-online-api-keys-tenant-scoped-api-openapi.yml
  capability_id: BC-4270.40
  capability_id_l1: BC-4270
  capability_name: Developer Identity & Credential Management
  confidence: 0.7
  evidence: '"POST /api/api-keys ApiKeysController_create Create a new tenant API key."; "DELETE /api/api-keys/{id}/revoke
    Revoke (deactivate) a tenant API key without deleting it"; "Structured scope catalog for the API Keys
    UI wizard"'
  reason: Issuance, scoping, revelation and revocation of tenant API credentials used to call the public
    API — Developer Identity & Credential Management for the SaaS platform's API ecosystem.
- tag: Billing
  spec_file: live-direct-marketing-online-billing-api-openapi.yml
  capability_id: BC-4250
  capability_id_l1: BC-4250
  capability_name: Subscription Billing & Revenue Management
  confidence: 0.7
  evidence: '''Account balance (USD) + operation prices (platform_render/audit/audit_failed/sen…''; ''Balance
    movement journal (billing_ledger)'''
  reason: Per-operation pricing and a balance/ledger journal is usage-based charging for the SaaS service;
    evidence does not pin down a single sub-capability between metering, rating and invoicing.
- tag: Creatives
  spec_file: live-direct-marketing-online-creatives-api-openapi.yml
  capability_id: BC-400.70
  capability_id_l1: BC-400
  capability_name: Content Marketing Management
  confidence: 0.7
  evidence: '''Create a new creative'', ''Generate a creative draft via AI'', ''List available template
    variables'', schema PreviewCreativeDto'
  reason: Authoring, AI drafting, templating and previewing of marketing creatives is marketing content
    production/distribution, not product engineering.
- tag: Tracking
  spec_file: live-direct-marketing-online-tracking-api-openapi.yml
  capability_id: BC-400.60
  capability_id_l1: BC-400
  capability_name: Digital Marketing Management
  confidence: 0.7
  evidence: Serve a 1x1 tracking pixel GIF and log an OPEN event; Redirect a tracked click ... and log
    a CLICK; Get aggregated tracking stats for a task
  reason: Open/click pixel and link tracking with event logging and aggregated campaign stats — measurement
    instrumentation for outbound email marketing campaigns.