# LIVEKINDLY Collective > LIVEKINDLY Collective is a global plant-based food company founded in March 2020, building and > scaling alternative-protein brands — Fry's Family Food Co., Like Meat, Oumph! and The No Meat > Company — across Europe, the UK, South Africa and North America, alongside a B2B Solutions arm. > It reported profitability in November 2025, announced it was joining forces with TiNDLE Foods in > December 2025, and was certified as a B Corporation in June 2026. LIVEKINDLY runs no developer program: there is no portal, no documentation, no OpenAPI, no SDK and no support channel for developers. Two machine-readable surfaces nonetheless exist on thelivekindlyco.com, both discovered by probing rather than by publication: - an **anonymously readable WordPress REST content API** at `/wp-json/wp/v2` serving the newsroom, corporate pages, the brand and partner directories, open roles and a 1,145-item media library; - an **OAuth-protected MCP server** at `/wp-json/mcp`, fronted by real RFC 8414 and RFC 9728 discovery documents, whose tool set is authentication-gated and could not be enumerated. This file was generated by API Evangelist as an independent third-party profile. It is not a LIVEKINDLY document and makes no claim on the company's behalf. ## Company - [LIVEKINDLY Collective](https://thelivekindlyco.com/): Corporate site. - [The Collective](https://thelivekindlyco.com/the-collective/): Who they are and the mission. - [B2B Solutions](https://thelivekindlyco.com/b2b-solutions/): Plant-based protein supply for other food businesses. - [Impact](https://thelivekindlyco.com/join-the-change/): Sustainability metrics the company publishes. - [Latest News](https://thelivekindlyco.com/latest-news/): Newsroom — the only regularly updated surface. - [Team](https://thelivekindlyco.com/team/) and [Directors](https://thelivekindlyco.com/directors/): Leadership and board. - [Careers](https://thelivekindlyco.com/careers/): Open roles. - [Contact](https://thelivekindlyco.com/contact/): General corporate contact form. There is no developer contact. ## Brands - [Fry's Family Food Co.](https://thelivekindlyco.com/brand/frys-family-food-co/) - [Like Meat](https://thelivekindlyco.com/brand/like-meat/) - [Oumph!](https://thelivekindlyco.com/brand/oumph/) - [The No Meat Company](https://thelivekindlyco.com/brand/the-no-meat-company/) ## Partners - [PHW Group](https://thelivekindlyco.com/partner/phw-group/) - [RCL Foods](https://thelivekindlyco.com/partner/rcl-foods/) - [Ospelt](https://thelivekindlyco.com/partner/ospelt/) - [Coest](https://thelivekindlyco.com/partner/coest/) ## APIs - [Content API (WordPress REST wp/v2)](https://thelivekindlyco.com/wp-json/wp/v2): Anonymous read. Collections: `posts` (39), `pages` (19), `brand` (4), `partner` (4), `job` (6), `media` (1,145), `categories` (3), `search`, `types`, `taxonomies`, `statuses`. Page/`per_page` pagination with `X-WP-Total` / `X-WP-TotalPages` headers and an RFC 8288 `Link` header. `_fields` for sparse fieldsets, `_embed` for expansion. `users` is blocked at the edge by the WAF. - [Route discovery document](https://thelivekindlyco.com/wp-json/): 307 routes across 21 namespaces — the authoritative machine-readable contract for this host. - [MCP server](https://thelivekindlyco.com/wp-json/mcp): WordPress MCP Adapter. Endpoints `mcp-oauth-server` and `mcp-adapter-default-server`. **Authentication required** — anonymous `tools/list` returns 401 with a `WWW-Authenticate: Bearer` challenge naming the protected-resource metadata. The tool set is not public. ## Discovery documents - [OAuth authorization server metadata (RFC 8414)](https://thelivekindlyco.com/.well-known/oauth-authorization-server): authorization code + refresh token, PKCE S256 required, public clients, single scope `mcp`. - [OAuth protected resource metadata (RFC 9728)](https://thelivekindlyco.com/.well-known/oauth-protected-resource) - [Sitemap index](https://thelivekindlyco.com/sitemap_index.xml) - [robots.txt](https://thelivekindlyco.com/robots.txt): disallows nothing; names no AI crawler either way. ## Specs and artifacts (API Evangelist) These are API Evangelist's derived artifacts, not LIVEKINDLY publications. - [OpenAPI 3.1 — Content API](openapi/livekindly-content-openapi.yml): 83 operations, 41 paths, derived mechanically from the live route index. `x-provider-published: false`. - [Source route index](openapi/_source/livekindly-wp-json-root.json): the verbatim fetched document. - [Overlay](overlays/livekindly-content-overlay.yaml) - [MCP manifest](mcp/livekindly-mcp.yml) and [tool crosswalk](mcp/livekindly-tool-crosswalk.yml) - [OAuth scopes](scopes/livekindly-scopes.yml) and [authentication profile](authentication/livekindly-authentication.yml) - [Conventions](conventions/livekindly-conventions.yml), [error catalog](errors/livekindly-problem-types.yml), [data model](data-model/livekindly-data-model.yml), [examples](examples/livekindly-examples.yml) - [Conformance](conformance/livekindly-conformance.yml), [lifecycle](lifecycle/livekindly-lifecycle.yml), [domain security](security/livekindly-domain-security.yml), [well-known index](well-known/livekindly-well-known.yml) - [Agentic access](agentic-access/livekindly-agentic-access.yml), [agent skills](skills/_index.yml) ## Legal - [Terms of Use](https://thelivekindlyco.com/terms-of-use/) - [Privacy Policy](https://thelivekindlyco.com/privacy-policy/) and [German Privacy Policy](https://thelivekindlyco.com/german-privacy-policy/) - [Purchase Terms](https://thelivekindlyco.com/purchaseterms/) and [Goods for Resale Terms](https://thelivekindlyco.com/goodsforresaleterms/) ## Notes for agents - Reads need no credential. Writes need a WordPress Application Password (HTTP Basic); the MCP endpoints need an OAuth bearer token with scope `mcp`. - There is **no idempotency key**, **no rate-limit header**, **no request id** and **no ETag** on this API. Retries are unsafe on writes and unobservable on reads. - Errors use the WordPress envelope `{code, message, data.status}` — not RFC 9457 problem+json. A 403 may come from the Sucuri WAF as **HTML**, not JSON: branch on content-type. - `brand`, `partner` and `job` return title, slug and link only. The substance lives in the HTML page at `link`, not in the JSON. - No status page, no SLA, no changelog, no deprecation policy. Treat the surface as unversioned-in-practice: 15 of the 21 namespaces belong to third-party plugins that can change without notice.