slug: lob
provider: Lob
generated_by: planning/capability-mapping/scripts/classify_capabilities.py
model: claude-opus-5
frame:
- Software & Technology
min_confidence: 0.7
capability_model:
  source: https://github.com/vincentmakes/turbo-ea-capabilities
  license: CC-BY-4.0
  attribution: Turbo EA Capabilities by Vincent Verdet — Turbo EA, https://github.com/vincentmakes/turbo-ea-capabilities,
    CC BY 4.0
  notice: NOTICE
edge_count: 2
edges:
- tag: Campaigns
  spec_file: lob-campaigns-api-openapi.yml
  capability_id: BC-400.40
  capability_id_l1: BC-400
  capability_name: Demand Generation Management
  confidence: 0.7
  evidence: 'POST /campaigns/{cmp_id}/send campaign_send Send Campaign; schemas: campaign, uploads_metadata,
    optional_address_column_mapping, mail_type'
  reason: Explicit campaign lifecycle plus audience upload/column mapping and campaign send — outbound
    direct-mail campaign execution, which sits under demand generation / lifecycle marketing campaigns.
- tag: U S  Verifications
  spec_file: lob-u-s-verifications-api-openapi.yml
  capability_id: BC-610.30
  capability_id_l1: BC-610
  capability_name: Data Quality Management
  confidence: 0.7
  evidence: 'POST /bulk/us_verifications bulk_us_verifications Bulk Verify; POST /us_verifications us_verification
    Single Verify; schemas: primary_line_us, zip_code_plus_4, county_fips'
  reason: Operations verify and standardise US postal addresses singly and in bulk, returning parsed components
    — an address data-validation/cleansing service, which maps to Data Quality Management rather than
    to any customer-facing business process.