generated: '2026-08-13'
method: derived
source: plans/loomly-plans-pricing.yml + https://www.loomly.com/pricing
name: Loomly FinOps
description: Financial operations and cost management guidance for teams using Loomly's brand success platform.
url: https://www.loomly.com/pricing
cost_model: subscription
billing_cycle_options:
  - monthly
  - annual
currency: USD
plans:
  - name: Starter
    monthly_cost: 65
    annual_monthly_cost: 49
    annual_total: 588
    cost_drivers:
      - social_accounts: Up to 12 included; adding a 13th triggers mandatory upgrade to Beyond plan.
      - users: Up to 3 included; adding a 4th triggers mandatory upgrade to Beyond plan.
    upgrade_trigger_cost_impact:
      from_plan: Starter (annual)
      to_plan: Beyond (annual)
      cost_increase_monthly: 200
      cost_increase_percent: 408
      notes: The jump from Starter to Beyond represents a 408% cost increase per month on annual billing.
  - name: Beyond
    monthly_cost: 332
    annual_monthly_cost: 249
    annual_total: 2988
    cost_drivers:
      - social_accounts: Up to 60 included; exceeding 60 requires Enterprise plan.
      - users: Unlimited users included.
  - name: Enterprise
    monthly_cost: custom
    annual_total: custom
    cost_drivers:
      - Negotiated based on social account count and organizational scale.
savings_opportunities:
  - description: >-
      A Free plan (1 user, 3 social accounts, 5 posts per month) is available and
      is the correct starting point for evaluation rather than a paid trial.
    action: Select the Free plan at sign-up or under Account Settings > Billing.
    cost: 0
  - description: Annual billing provides 25% savings versus monthly billing on all plans.
    action: Switch to annual commitment at the start of a billing period.
    savings_percent: 25
  - description: Nonprofit organizations qualify for a 50% lifetime discount.
    action: Submit documentation to Loomly support to apply the nonprofit discount.
    savings_percent: 50
cost_optimization_notes:
  - Audit social account connections regularly to stay under the 12-account Starter limit and avoid forced upgrade.
  - Keep user count at 3 or fewer on Starter to prevent mandatory tier escalation.
  - Evaluate annual vs. monthly billing based on expected retention; annual billing saves 25% with 12-month commitment and no early termination option.
  - Enterprise pricing is negotiated and may offer favorable per-account rates at scale.
vendor_context:
  - Loomly was acquired by Bending Spoons on January 2, 2025. Bending Spoons has a documented track record of raising prices and removing features post-acquisition; monitor pricing announcements closely.
api_cost_notes:
  - >-
    There is no metered API pricing to optimize: Loomly publishes no public API
    and no per-request billing. Integration cost lands on Zapier task consumption
    instead, which is billed by Zapier and not by Loomly.
  - >-
    The binding constraint on any automation is the plan's social-account and
    user count, and on the Free plan the 5-posts-per-month cap.