specification: API Commons Plans
specificationVersion: '0.1'
schema: https://raw.githubusercontent.com/api-evangelist/interface-research/main/schema/api-commons.yml#/$defs/Plans
provider: Loops
providerId: loops
created: '2026-05-08'
modified: '2026-08-13'
generated: '2026-08-13'
method: searched
source: https://loops.so/pricing
reconciled: true
tags:
  - Email Marketing
  - Transactional
  - Automation
  - SaaS
  - Campaigns
  - Plans
description: >-
  Loops prices on stored subscribed contacts, not on sends. There is no separate
  charge for email volume on paid plans, no per-seat fee, and transactional
  sending is included. The published surface is a free plan plus a contact-count
  slider; only two discrete price points are stated anywhere on the site — $0
  for the free plan and $49/month for up to 5,000 contacts — with everything
  above 5,000 contacts computed by the slider up to 1.5m+ subscribers. Free is a
  genuine no-expiry tier, not a trial, and carries no credit-card requirement.
notes: >-
  The $49 Starter price and the free-plan quotas were read from the
  schema.org Offer objects Loops embeds in its own pages (the /pricing and
  homepage JSON-LD), which is the only machine-readable form of its pricing.
  Higher tiers are rendered by a client-side slider and are not published as
  discrete named tiers, so they are recorded as a computed band rather than
  invented as a table. Billing itself runs through Stripe and the tier moves
  automatically as contact count changes, in either direction, with up to 24
  hours of lag.
sources:
  - https://loops.so/pricing
  - https://loops.so/docs/account/billing
  - https://loops.so/email-api
billing:
  model: subscribed-contact-count
  period: monthly
  paid_in_advance: true
  processor: Stripe
  seat_charges: false
  send_charges: false
  auto_tiering: true
  auto_downgrade: true
  tier_lag: up to 24 hours for contact additions or removals to affect the tier
  cancellation: self-serve from the in-app Billing page
  management_url: https://app.loops.so/settings?page=billing
plan_count: 2
plans:
  - id: loops-free
    name: Free
    type: free
    price: 0
    currency: USD
    period: month
    description: >-
      "Early Stage Plan" — for early products and smaller audiences. All
      features included. Free forever, no expiry, no credit card, no per-seat
      charge.
    limits:
      - label: Stored subscribed contacts
        name: contacts
        limit: 1000
        timeFrame: concurrent
      - label: Email sends (marketing and transactional combined)
        name: sends
        limit: 4000
        timeFrame: 30 days
      - label: Email send rate
        name: send_rate
        limit: 10
        timeFrame: second
        note: Excess is queued, not rejected.
      - label: API requests
        name: api_requests
        limit: 10
        timeFrame: second
        scope: team
      - label: Free teams joinable per user
        name: free_teams
        limit: 3
    elements:
      - All features included
      - '"Powered by Loops" footer on every email'
      - Unlimited team seats
  - id: loops-paid
    name: Paid (contact-tiered)
    type: usage-tiered
    price: 49
    price_note: >-
      $49/month is the lowest paid price point and covers up to 5,000 contacts.
      Above that, price scales continuously with subscribed-contact count on a
      slider running to 1.5m+ subscribers; Loops does not publish the
      intermediate tiers as named plans.
    currency: USD
    period: month
    entry_tier:
      contacts: 5000
      price: 49
    ceiling:
      contacts: 1500000
      note: Slider maximum shown as "1.5m+"; beyond it, contact Loops.
    description: >-
      Contact-tiered subscription. Removes the send cap and the Loops branding
      footer. Transactional sending included at no additional charge.
    limits:
      - label: Email sends
        name: sends
        limit: -1
        timeFrame: month
        note: Unlimited — paid plans do not cap total sends.
      - label: Email send rate
        name: send_rate
        limit: 1000
        timeFrame: second
        note: Excess is queued, not rejected.
      - label: API requests
        name: api_requests
        limit: 10
        timeFrame: second
        scope: team
        note: Higher limits available on request to support.
      - label: Content API requests
        name: content_api_requests
        limit: 60
        timeFrame: 60 seconds
        scope: team
    elements:
      - No send cap
      - No Loops branding footer
      - Unlimited team seats
      - Transactional email included
enterprise:
  contact_only: false
  note: >-
    No separate enterprise SKU or "contact sales" wall is published; the slider
    covers the whole published range. A "Book a demo" path exists in the nav but
    is not a pricing gate.
free_trial:
  present: false
  note: Not a trial — the free plan is permanent and does not expire.
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com