aid: loreal
name: L'Oréal
description: >-
  L'Oréal is the world's largest cosmetics and beauty company, producing
  skincare, makeup, haircare, and fragrance products. The group operates a
  portfolio of over 35 brands, including Lancôme, Maybelline, Garnier, NYX
  Professional Makeup, Kérastase, La Roche-Posay, and Kiehl's, sold in over
  150 countries. L'Oréal's primary developer surface is the ModiFace platform
  (a wholly owned subsidiary), which exposes an AR virtual try-on SDK and API
  for partner brands and retailers. L'Oréal Group itself does not operate a
  general-purpose corporate developer portal.
kind: company
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
tags:
  - Augmented Reality
  - Beauty
  - Beauty Tech
  - Consumer Products
  - Cosmetics
  - Personal Care
url: >-
  https://raw.githubusercontent.com/api-evangelist/loreal/refs/heads/main/apis.yml
created: '2026-05-05'
modified: '2026-05-16'
specificationVersion: '0.19'
apis:
  - aid: loreal:modiface-ar-virtual-try-on
    name: ModiFace AR Virtual Try-On SDK and API
    description: >-
      ModiFace, a L'Oréal company, provides an augmented reality virtual try-on
      platform for beauty brands and retailers. The platform offers a software
      development kit (SDK), embeddable miniprogram, and API endpoints for
      integrating product page virtual try-ons, standalone instant looks, and
      buildable makeup look experiences across web and mobile.
    humanURL: https://modiface.com/
    tags:
      - Augmented Reality
      - Beauty Tech
      - SDK
      - Virtual Try-On
    properties:
      - type: Documentation
        url: https://modiface.com/
      - type: ProductPage
        url: https://modiface.com/
      - type: SDK
        url: https://modiface.com/
common:
  - type: LinkedIn
    url: https://www.linkedin.com/company/loreal
  - type: Website
    url: https://www.loreal.com/
  - type: AboutUs
    url: https://www.loreal.com/en/group/
  - type: Brands
    url: https://www.loreal.com/en/group/brands/
  - type: BeautyTech
    url: https://www.loreal.com/en/group/about-loreal/our-transformation/
  - type: InvestorRelations
    url: https://www.loreal-finance.com/
  - type: News
    url: https://www.loreal.com/en/news/
  - type: Sustainability
    url: https://www.loreal.com/en/commitments-and-responsibilities/
  - type: Careers
    url: https://careers.loreal.com/
  - type: OpenInnovation
    url: https://www.loreal.com/en/articles/science-and-technology/open-innovation/
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com