aid: loyaltylion
url: https://raw.githubusercontent.com/api-evangelist/loyaltylion/refs/heads/main/apis.yml
name: LoyaltyLion
kind: company
description: LoyaltyLion is an e-commerce loyalty and rewards platform for Shopify,
  BigCommerce, and custom storefronts, letting merchants run points, referrals, VIP
  tiers, and reward programs. Its v2 REST API (base https://api.loyaltylion.com/v2)
  is split into an Admin API for moving data in and out of LoyaltyLion - retrieving
  customers and transactions, tracking orders, and adjusting points - and a Headless
  API for building custom shopper-facing loyalty experiences in web, mobile, and POS
  apps. Requests authenticate with a Program API key passed as a Bearer token (with
  scoped access), or the deprecated token/secret pair over HTTP Basic auth. All
  endpoints share a 20 requests-per-second rate limit.
image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
tags:
- Loyalty
- Rewards
- E-commerce
- Points
- Shopify
- Retention
created: '2026-07-10'
modified: '2026-07-10'
specificationVersion: '0.19'
apis:
- aid: loyaltylion:loyaltylion-customers-api
  name: LoyaltyLion Customers API
  tags:
  - Customers
  - Loyalty
  - Profiles
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
  baseURL: https://api.loyaltylion.com/v2
  properties:
  - url: https://developers.loyaltylion.com/api-reference/introduction
    type: Documentation
  - url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/list-customers
    type: APIReference
  - url: openapi/loyaltylion-openapi.yml
    type: OpenAPI
  description: List and update loyalty customers, read their points balances, tiers,
    and referral details, and pull the point transactions for an individual customer.
    Customers are matched by your platform merchant_id and filterable by email and
    created/updated date ranges with cursor pagination.
- aid: loyaltylion:loyaltylion-activities-api
  name: LoyaltyLion Activities API
  tags:
  - Activities
  - Rules
  - Engagement
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://developers.loyaltylion.com/api-reference/v2/resources/activities/create-activity
  baseURL: https://api.loyaltylion.com/v2
  properties:
  - url: https://developers.loyaltylion.com/api-reference/v2/resources/activities/create-activity
    type: APIReference
  - url: openapi/loyaltylion-openapi.yml
    type: OpenAPI
  description: Record customer activities against built-in or custom loyalty rules -
    signups, clickthroughs, social actions, reviews, and more - to award points.
    Create, list, and update activities, attaching customer identity, properties,
    and referral tracking (IP address and user agent).
- aid: loyaltylion:loyaltylion-points-api
  name: LoyaltyLion Points API
  tags:
  - Points
  - Transactions
  - Balances
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://developers.loyaltylion.com/api-reference/v2/resources/transactions/list-transactions
  baseURL: https://api.loyaltylion.com/v2
  properties:
  - url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/add-points
    type: APIReference
  - url: openapi/loyaltylion-openapi.yml
    type: OpenAPI
  description: Manually add or remove points from a customer's balance with an optional
    shopper-visible reason, and list the immutable point transactions that record
    every addition or removal across the program or for a single customer.
- aid: loyaltylion:loyaltylion-rewards-api
  name: LoyaltyLion Rewards API
  tags:
  - Rewards
  - Catalog
  - Incentives
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/list-available-rewards
  baseURL: https://api.loyaltylion.com/v2
  properties:
  - url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/list-available-rewards
    type: APIReference
  - url: openapi/loyaltylion-openapi.yml
    type: OpenAPI
  description: List the rewards a given customer can currently claim - filtered by
    site and country - and enable or disable rewards in the program catalog to
    control which incentives shoppers can spend their points on.
- aid: loyaltylion:loyaltylion-redemptions-api
  name: LoyaltyLion Redemptions API
  tags:
  - Redemptions
  - Rewards
  - Claims
  image: https://kinlane-images.s3.amazonaws.com/shared/apis-json/apis-json-logo.jpg
  humanURL: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/redeem-reward
  baseURL: https://api.loyaltylion.com/v2
  properties:
  - url: https://developers.loyaltylion.com/api-reference/v2/resources/customers/rewards/redeem-reward
    type: APIReference
  - url: openapi/loyaltylion-openapi.yml
    type: OpenAPI
  description: Redeem a reward on behalf of a customer - spending their points to
    create a claimed reward - and refund a previously claimed reward to return the
    points, supporting multipliers, variants, and headless session attribution.
common:
- type: DomainSecurity
  url: security/loyaltylion-domain-security.yml
- type: Authentication
  url: authentication/loyaltylion-authentication.yml
- type: LinkedIn
  url: https://www.linkedin.com/company/loyaltylion
- type: Website
  url: https://loyaltylion.com
- type: Documentation
  url: https://developers.loyaltylion.com
- type: Plans
  url: plans/loyaltylion-plans-pricing.yml
- type: RateLimits
  url: rate-limits/loyaltylion-rate-limits.yml
- type: FinOps
  url: finops/loyaltylion-finops.yml
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com