specification: FinOps Framework
specificationVersion: '1.0'
schema: https://www.finops.org/framework/
provider: LoyaltyLion
providerId: loyaltylion
created: '2026-07-10'
modified: '2026-07-10'
reconciled: false
tags:
- Loyalty
- Rewards
- E-commerce
- FinOps
- Cost Management
- FOCUS
description: >-
  FinOps view of LoyaltyLion spend. LoyaltyLion is a commercial SaaS loyalty
  platform billed on a subscription tied to average monthly order volume, not on
  API calls. Cost drivers are the plan tier (Free, Classic from $199/month, and
  custom Advanced/Plus) plus order-volume growth that pushes a store into a higher
  tier, and any add-ons (advanced widget styling, additional integrations, custom
  email templates). The v2 API and Headless API are included platform capabilities
  rather than a separately metered line item, so API usage itself does not
  generate incremental charges beyond the subscription.
notes: >-
  Per-tier rates above Classic are custom-quoted and not reconciled here; verify
  on the LoyaltyLion pricing page. Model spend against monthly order volume, which
  is the primary billing dimension.
sources:
- https://loyaltylion.com/pricing
- https://loyaltylion.com/pricing/features-table
- https://developers.loyaltylion.com/api-reference/introduction
- https://focus.finops.org/focus-specification/v1-3/
alignedWith:
  framework: FinOps Foundation Framework
  frameworkUrl: https://www.finops.org/framework/
  dataSpec: FOCUS
  dataSpecVersion: '1.3'
  dataSpecUrl: https://focus.finops.org/focus-specification/v1-3/
publisherName: LoyaltyLion
serviceCategory: Marketing and Loyalty
billingModel:
  pricingCategory: Subscription-Based
  billingFrequency: Monthly
  billingCurrency: USD
  chargeCategories:
  - Purchase
  - Usage
  - Adjustment
focusColumns:
  ServiceName: LoyaltyLion
  ServiceCategory: Marketing and Loyalty
  ProviderName: LoyaltyLion
  PublisherName: LoyaltyLion
  InvoiceIssuerName: LoyaltyLion
  BillingCurrency: USD
  ChargeCategory: Purchase
  PricingCategory: Subscription-Based
meters:
- name: monthly_subscription
  description: Recurring plan fee tied to the store's plan tier and monthly order band.
  unit: subscription
  aggregation: sum
  dimensions:
  - account
  - plan
- name: monthly_orders
  description: Average orders processed per month; the primary dimension that sizes the plan.
  unit: orders
  aggregation: sum
  dimensions:
  - account
  - site
- name: addons
  description: Optional paid add-ons such as advanced styling, extra integrations, or custom email templates.
  unit: items
  aggregation: sum
  dimensions:
  - account
principles:
- name: Visibility
  description: Track monthly order volume against your plan's included band so tier upgrades are anticipated, not surprising.
- name: Allocation
  description: Attribute the LoyaltyLion subscription and add-ons to the retention/marketing cost center that owns the loyalty program.
- name: Optimization
  description: Right-size the plan to actual order volume, and confirm which add-ons are genuinely used before renewing.
- name: Accountability
  description: Assign a program owner to review the monthly invoice, order trend, and add-on spend against expected loyalty ROI.
maintainers:
- FN: Kin Lane
  email: kin@apievangelist.com