aid: lytics
name: Lytics
description: >-
  Lytics is a customer data platform (CDP) that provides a REST API for
  managing unified user profiles, behavioral segments, content affinity
  scoring, campaigns, and real-time personalization integrations. The platform
  enables marketers to ingest data from 100+ sources, build predictive
  audiences, and activate them across advertising networks, email providers,
  data warehouses, and on-site personalization tools.
type: Index
image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
url: https://raw.githubusercontent.com/api-evangelist/lytics/refs/heads/main/apis.yml
created: '2026-06-13'
modified: '2026-06-13'
specificationVersion: '0.19'
tags:
  - Customer Data Platform
  - CDP
  - Personalization
  - Segmentation
  - User Profiles
  - Behavioral Analytics
  - Content Affinity
  - Real-Time Data
  - Marketing Automation
  - Audience Activation
apis:
  - name: Lytics REST API
    description: >-
      The Lytics REST API provides programmatic access to user profile
      management, behavioral segment queries, content affinity scores, audience
      activations, data stream ingestion, Cloud Connect warehouse integrations,
      and job orchestration for the Lytics customer data platform.
    image: https://kinlane-productions.s3.amazonaws.com/apis-json/apis-json-logo.jpg
    humanURL: https://docs.lytics.com/reference
    baseURL: https://api.lytics.io
    tags:
      - User Profiles
      - Segments
      - Content Affinity
      - Data Ingestion
      - Campaigns
      - Personalization
    properties:
      - type: Documentation
        url: https://docs.lytics.com/reference
      - type: OpenAPI
        url: https://raw.githubusercontent.com/api-evangelist/lytics/refs/heads/main/openapi/lytics-rest-api-openapi.yml
    contact:
      - FN: Lytics Support
        url: https://support.lytics.com/hc/en-us
common:
  - type: Website
    url: https://www.lytics.com/
  - type: Documentation
    url: https://docs.lytics.com/
  - type: GitHubOrg
    url: https://github.com/lytics
  - type: LinkedIn
    url: https://www.linkedin.com/company/lytics
  - type: Blog
    url: https://www.lytics.com/blog/
  - type: Pricing
    url: https://www.lytics.com/pricing/
  - type: StatusPage
    url: https://lytics.statuspage.io/
  - type: X
    url: https://x.com/lyticsio
  - type: ChangeLog
    url: https://docs.lytics.com/changelog
  - type: Support
    url: https://support.lytics.com/hc/en-us
  - type: Plans
    url: plans/lytics-plans-pricing.yml
  - type: RateLimits
    url: rate-limits/lytics-rate-limits.yml
  - type: FinOps
    url: finops/lytics-finops.yml
maintainers:
  - FN: Kin Lane
    email: kin@apievangelist.com