name: Lytics FinOps Framework
description: >-
  FinOps guidance for managing Lytics customer data platform costs using the
  FOCUS (FinOps Open Cost and Usage Specification) framework. Lytics uses a
  credit-based consumption model where profile update events drive costs.
  Understanding credit consumption patterns is essential for cost optimization
  across data ingestion, audience activation, and warehouse sync workflows.
specificationVersion: '1.0'
provider: Lytics
providerURL: https://www.lytics.com/
pricingURL: https://www.lytics.com/pricing/
costModel:
  type: credit-based consumption
  description: >-
    Lytics charges based on profile update credits consumed per billing period.
    Credits are consumed by inbound data events and Cloud Connect warehouse sync
    rows. Monthly credit allocations are defined by plan tier with overage
    options available.
  unit: profile update credits
  billingCycle: monthly
costDrivers:
  - name: Inbound Data Events
    description: >-
      Every event ingested into Lytics that updates a user profile consumes one
      credit. High-volume data collection pipelines are the primary cost driver.
    creditRate: 1 credit per event
    focusCategory: Usage
    optimizationLevers:
      - Filter noisy or low-value events at the collection layer before ingestion
      - Batch events where real-time processing is not required
      - Deduplicate events upstream to avoid redundant profile updates
      - Use sampling for high-frequency behavioral signals with diminishing marginal value
  - name: Cloud Connect Warehouse Syncs
    description: >-
      Each row synced from a connected data warehouse (Snowflake, BigQuery,
      Databricks) consumes 0.5 credits. Large warehouse sync jobs can
      accumulate significant credit costs.
    creditRate: 0.5 credits per row
    focusCategory: Usage
    optimizationLevers:
      - Limit Cloud Connect sync scope to fields actively used in segmentation
      - Sync only delta/changed rows rather than full table refreshes where supported
      - Schedule large syncs during off-peak periods to spread load
      - Audit and disable Cloud Connect models that are no longer referenced by active audiences
  - name: Real-Time Profile Enrichment
    description: >-
      Server-side API calls that enrich profiles in real time consume credits
      equivalent to inbound events. Available on Growth and Enterprise plans.
    creditRate: 1 credit per enrichment call
    focusCategory: Usage
    optimizationLevers:
      - Cache enrichment results where profile update frequency permits
      - Throttle enrichment API call rate to match actual personalization needs
plans:
  - tier: Developer
    monthlyCredits: 2000000
    monthlyCost: 0
    currency: USD
    overagePolicy: Throttled at cap — no overage charges, traffic paused
    focusChargeCategory: Free Tier
  - tier: Growth
    monthlyCredits: 5000000
    monthlyCost: 500
    currency: USD
    additionalCreditBlock: 10000000
    additionalCreditCost: 500
    overagePolicy: >-
      Accounts continuously exceeding allocation are auto-enrolled in higher
      credit tier at additional cost
    focusChargeCategory: On-Demand
  - tier: Enterprise
    monthlyCredits: custom
    monthlyCost: custom
    currency: USD
    overagePolicy: >-
      Overages managed through account review and plan adjustment; no automatic
      throttling
    focusChargeCategory: Commitment-Based (contract)
costVisibility:
  - name: Credit Consumption Dashboard
    description: Monitor real-time and historical credit consumption in the Lytics admin portal
    url: https://app.lytics.io/
  - name: Platform Limits Documentation
    description: Published limits and quota thresholds for all platform resources
    url: https://docs.lytics.com/docs/platform-limits
  - name: Account Manager
    description: Enterprise customers can review consumption and adjust plans with their Lytics Account Manager
    url: https://support.lytics.com/hc/en-us
focusAlignment:
  - focusConcept: ChargeType
    lyticsMapping: Credit consumption billed monthly; Developer tier is free; Growth is on-demand; Enterprise is contract
  - focusConcept: ServiceCategory
    lyticsMapping: Customer Data Platform / Marketing Technology / Data Analytics
  - focusConcept: ResourceType
    lyticsMapping: Profile Update Credits
  - focusConcept: UsageUnit
    lyticsMapping: Credits (profile update events or 0.5 per warehouse sync row)
  - focusConcept: CommitmentDiscountType
    lyticsMapping: Enterprise contracts provide committed credit volumes at negotiated rates
optimizationRecommendations:
  - priority: high
    recommendation: Audit active Cloud Connect sync models and disable any not driving active audience segments
    estimatedImpact: Can reduce warehouse sync credit consumption by 20-50% in mature accounts
  - priority: high
    recommendation: Implement event filtering at the data collection layer to drop low-value or redundant events before they reach Lytics
    estimatedImpact: Reduces inbound event credit consumption proportional to filtered volume
  - priority: medium
    recommendation: Review audience re-evaluation frequency and align to actual campaign activation cadence
    estimatedImpact: Reduces compute overhead on quota-based re-evaluation limits
  - priority: medium
    recommendation: Right-size plan tier against 90-day credit consumption baseline before committing to Growth or Enterprise
    estimatedImpact: Avoids overpaying for unused credits or incurring auto-tier-upgrade costs
  - priority: low
    recommendation: Leverage the 10M free credit bonus offered when upgrading from Developer to Growth to offset early ramp costs
    estimatedImpact: One-time credit offset equivalent to 2 months of Growth plan allocation