{ "$schema": "https://json-schema.org/draft/2020-12/schema", "$id": "https://raw.githubusercontent.com/api-evangelist/lytics/main/json-schema/lytics-user-profile-schema.json", "title": "Lytics User Profile", "description": "Schema for a unified Lytics user profile returned by the Entity API and segment scan operations.", "type": "object", "properties": { "_uid": { "type": "string", "description": "Lytics unique user identifier (system-generated)" }, "email": { "type": "string", "format": "email", "description": "User's primary email address" }, "first_name": { "type": "string", "description": "User's first name" }, "last_name": { "type": "string", "description": "User's last name" }, "phone": { "type": "string", "description": "User's phone number" }, "segments": { "type": "array", "description": "List of segment slug names the user currently belongs to", "items": { "type": "string" }, "uniqueItems": true }, "scores": { "type": "object", "description": "Behavioral and content affinity scores for the user", "additionalProperties": { "type": "number" } }, "topics": { "type": "object", "description": "Content topic affinity scores (0.0–1.0)", "additionalProperties": { "type": "number", "minimum": 0, "maximum": 1 } }, "created": { "type": "string", "format": "date-time", "description": "Timestamp when the profile was first created" }, "last_active_ts": { "type": "string", "format": "date-time", "description": "Timestamp of the user's most recent activity" }, "channel": { "type": "string", "description": "Primary channel through which this user was identified (web, email, mobile, etc.)" } }, "additionalProperties": true }