generated: '2026-08-13'
method: searched
source: https://www.lytics.com/pricing/
plan_count: 3
note: >-
  Read from the public Lytics pricing page (HTTP 200, verified 2026-08-13). Three published
  tiers: Developer (free), Growth (listed at $500/month) and Enterprise (custom, contact
  sales). Pricing is metered on monthly profile-update credits — 1 credit per inbound data
  event, 0.5 credits per Cloud Connect warehouse sync row.
name: Lytics Plans and Pricing
description: >-
  Lytics offers three pricing tiers based on monthly profile update credits.
  Credits represent profile update events: inbound data events consume 1 credit
  each, Cloud Connect warehouse syncs consume 0.5 credits per row. Plans differ
  in monthly credit allocation, data retention, domain limits, connector access,
  and support level.
specificationVersion: '0.1'
plans:
  - name: Developer
    description: >-
      Free tier designed for individual developers and small projects to explore
      Lytics capabilities. Includes basic profile building, CSV imports,
      Personalization SDK, and Google/Meta ad syncing. Throttled when monthly
      event cap is reached.
    url: https://www.lytics.com/pricing/
    price: 0
    priceCurrency: USD
    billingCycle: monthly
    features:
      - 2M monthly profile update credits
      - Up to 10 domains
      - 6 months data retention
      - Basic profile building
      - CSV imports
      - Personalization SDK
      - Google Ads audience syncing
      - Meta audience syncing
      - Automated support
      - 10M free credits bonus on upgrade to paid tier
    limitations:
      - Throttled upon reaching monthly event credit cap
      - No server-side connectors
      - No custom schema
      - No lookalike modeling
      - No real-time profiles
  - name: Growth
    description: >-
      Mid-tier plan for growing marketing teams requiring server-side connectors,
      extended data retention, custom schema, real-time profiles, computed
      traits, and interest engine capabilities. Overages auto-enroll into higher
      credit tier.
    url: https://www.lytics.com/pricing/
    price: 500
    priceCurrency: USD
    billingCycle: monthly
    additionalCreditPrice: 500
    additionalCreditUnit: 10M credits
    features:
      - 5M monthly profile update credits
      - Unlimited domains
      - 12 months data retention
      - Everything in Developer tier
      - Server-side connectors
      - Extended data retention
      - Custom schema
      - Custom audience segmentation
      - Lookalike modeling
      - Real-time user profiles
      - Computed traits
      - Interest engine
      - Email-based support
    limitations:
      - Continual overage auto-enrolls into higher credit model
      - No SSO
      - No dedicated support SLA
      - No multi-account access
      - No region control
  - name: Enterprise
    description: >-
      Full-featured plan for large enterprises requiring custom credit volumes,
      2-year data retention, SSO, dedicated support with SLA, region control,
      multi-account access, and daily data sync capabilities. Pricing negotiated
      directly with Lytics.
    url: https://www.lytics.com/pricing/
    price: 0
    priceCurrency: USD
    billingCycle: monthly
    custom: true
    features:
      - 10M+ monthly profile update credits (custom)
      - Unlimited domains
      - 2 years data retention
      - Full feature set
      - SSO (Single Sign-On)
      - Dedicated support with SLA
      - Region control
      - Multi-account access
      - Daily data sync
      - All Growth tier features
    limitations: []
creditModel:
  description: >-
    Credits represent profile update events within the Lytics platform.
  rates:
    - eventType: Inbound data event
      creditsConsumed: 1
    - eventType: Cloud Connect warehouse sync row
      creditsConsumed: 0.5